Episódios
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Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?
That's like having every Friday AND half of Thursday back in your calendar. 😳
Would you...
Finally write that book you've been dreaming about?Launch the course that's been sitting in your Google docs?Pick up your kids from school every day?Actually take a lunch break? (Revolutionary, I know!)Maybe even... take a vacation? 🏖️Here's the thing: You actually HAVE these hours. They're just... hiding.
In this week's Creator's MBA episode, I discovered something mind-blowing: the average digital entrepreneur is losing 21.5 hours every week to invisible time leaks. That's nearly three full workdays!
But here's the good news: these hours are totally recoverable.
My guest breaks down:
Where these hidden hours are going (it's not what you think!)A brilliant "glass ball" strategy for instant clarity on prioritiesThe exact framework to reclaim your time, starting today🎯 The best part? This isn't about working harder or longer. It's about getting those hours back so you can spend them on what actually matters to YOU.
Listen to the full episode here.
I'd love to know - what would YOU do with an extra 21.5 hours in your week?
Here's to making time for what matters. 🥂
Where to find Melynda: Website, Instagram and YouTubeThe Time Mastery Guide: Super simple time-saving strategies for online business owners to unlock 10 extra hours per week.
P.S. Want to start reclaiming your time right away? Grab the free Time Mastery Guide mentioned in the episode.
Mentioned in this episode:
Free with coupon code: MORETIME Grab it here: www.theorderlyentrepreneur.com/timeguidePodcast show notes: https://destinicopp.com/podcast/extra-21-hoursTimestamps:
00:02:22 - Understanding the hidden cost of context switching and how it can take up to 20 minutes to refocus after each interruption00:06:17 - The power of proactive planning: How to reverse engineer your week for better time management
00:11:52 - Essential business tools breakdown: Project management, cloud storage, design tools, and working tools
00:14:31 - The "glass ball" analogy: A simple but powerful way to prioritize tasks when everything feels urgent
00:17:18 - Where to find Melynda's free Time Mastery Guide to help you reclaim those lost hours
Apply to work with me here: https://destinicopp.com/apply
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What if you could:
- Reduce your marketing hours by 50%
- Double your customer referrals
- Make sales feel natural and easy
This isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel.
In this week's episode, I'm pulling back the curtain on something I've never shared before: my Growth Flywheel framework.
It's the exact system I'm using to build HobbyScool toward a million-dollar exit, and it's completely different from traditional sales funnels.Why should you care? Because if you're tired of:
The constant push-energy of traditional marketingFighting for every single saleFeeling like you're starting from zero every single month...then this episode is your permission slip to do things differently.
I break down:
✨ Why traditional sales funnels are fundamentally flawed (and burning you out)
✨ The 5 stages of a Growth Flywheel that makes marketing feel effortless
✨ How to turn happy customers into your natural marketing engine
✨ My exact process for building momentum (starting small!)
Listen in to do things differently in 2025!
Free Training: Say Goodbye to Sales Funnels: Build a Self-Sustaining Growth Flywheel (That Frees Up Your Time and Scales Your Business). Register here: https://destinicopp.com/flywheelPodcast episode #162: From Domain Name Purchase to Over $100K in Revenue and 16K Email Subscribers (in less than two years). https://www.destinicopp.com/podcast/hobbyscoolPodcast show notes: https://www.destinicopp.com/podcast/flywheel
Mentioned in this episode:Key Points:
[2:00] Why traditional sales funnels are fundamentally flawed and lead to creator burnout[4:00] The five essential parts of the growth flywheel: Attract, Engage, Deliver Value, Retain, and Advocate[8:00] How a well-running flywheel makes marketing more effortless and sales feel natural[14:00] The secret to success: Start small and optimize one section at a time[17:00] Free training announcement: Learn how to build your own growth flywheelApply to work with me here: https://destinicopp.com/apply
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Imagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ever. Sounds like a dream, right?
In this week's episode, we're exploring a game-changing approach that could transform your courses and set you apart in the online education world.This innovative solution isn't just about convenience – it's about accelerating your students' success and keeping them motivated throughout their learning journey.
By providing instant, personalized support, you can help your students overcome obstacles quickly and maintain their momentum.In this episode, we're diving into:
How to offer round-the-clock, personalized guidance without burning yourself outA powerful tool that's revolutionizing student support and course completion ratesPractical ways to implement this in your programs (it's simpler than you might think!)How this approach can dramatically boost student success and differentiate your offeringWhether you're running a small workshop or a bustling membership site, this episode is packed with insights to help your students achieve their desired transformation faster while positioning your business as a leader in student success.
Ready to discover the secret to accelerated student progress, higher completion rates, and a standout feature for your courses?
Tune in now – your students' success stories are waiting to be written!
Mentioned in this episode:
Creator's MBA Newsletter: https://www.destinicopp.com/newsletterApply to work with me here: https://destinicopp.com/apply
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Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket?
In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a consistent income stream.
After diving deep into a 6-month research study, I've uncovered why our usual newsletter methods often fall short - and more importantly, what we can do about it.
In this episode, you'll learn:
Why treating your newsletter like a mini-magazine could be the key to keeping readers engaged (and ready to buy)How to seamlessly integrate monetization without feeling pushy or salesySimple design tweaks that make your newsletter irresistible to open and readThis isn't about promotional emails or launch sequences. It's all about making your weekly touch-point with your audience work harder for you.
Ready to see your weekly newsletter in a whole new light? This episode might just change how you approach your next 'send.'
Newsletter Profit Calculator: Tired of sending newsletters that don't drive revenue? This calculator helps you turn your newsletter into a strong income stream (even with a small list). Get your free calculator here: https://destinicopp.com/calculatorNewsletter Profit Club Collaboration App: Ready to skyrocket your subscriber count? No more wasting time searching for partners - grow together effortlessly. Plus, get free lifetime access if you're one of the first to join! Grab your spot here: https://www.destinicopp.com/collab
P.S. Want to take your newsletter game to the next level? I've got two amazing free gifts for you:Podcast show notes: https://destinicopp.com/podcast/newsletter-monetization
Key points with timestamps:
00:04:47 - The problem with traditional newsletter advice and why it often fails00:13:45 - Key findings from Destini's 6-month research study on successful newsletters00:27:14 - Introduction to the "newsletter magazine" approach and its benefits00:35:04 - Common newsletter design mistakes to avoid00:42:33 - Essential elements of an effective newsletter designApply to work with me here: https://destinicopp.com/apply
Visit the HelloContent shop today: https://hellocontent.shop/
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Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy.
In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving deep into the art of creating copy that's uniquely, irresistibly you.
In this enlightening conversation, we unpack:
How to flaunt your expertise without feeling like a showoff (yes, it's possible!)The secret sauce to writing copy that connects on a human levelWhy your quirks and stories are your superpower in standing outA super simple exercise to turn your pain points into magnetic promisesWhether you're an introvert who squirms at self-promotion or an extrovert looking to add more depth to your message, this episode has golden nuggets for everyone.
So, grab your favorite drink, find a cozy spot, and let's unchain your voice together. Your copy (and your future clients) will thank you!
I'm dying to hear how this episode transforms your approach to copywriting. Share your biggest aha moment – I'm all ears!
🥂Here's to your voice, loud and proud.
[00:02:33] The importance of owning your authority in copy and messaging[00:05:52] Strategies for communicating the transformational impact of your work[00:09:35] How AI is changing copywriting and the importance of personal touch[00:12:17] Understanding thought leadership and incorporating it into your business[00:15:56] Practical exercise for creating compelling promises from pain points
Key points discussed:Mentioned in this episode:
Where to find Suzy: Website and InstagramWhat's Your Wealth-Creating Messaging Personality? (Quiz)4 P's of Personality-Packed Copy CheatsheetPodcast show notes: https://www.destinicopp.com/podcast/ai-proof-copyApply to work with me here: https://destinicopp.com/apply
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Are you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episode of the Creators MBA Podcast!
In "Personality is Your Secret Weapon: Website Edition," I chatted with web design guru Christina Marie Anderson, founder of Wondersoul Co. Christina spills the tea on how to transform your website from bland to grand by infusing it with your unique personality.
🌟 Here's a taste of what you'll discover:
Why your DIY website attempts aren't wasted effort (and when it's time to call in the pros)The number one mistake most entrepreneurs make with their web copy (hint: it's not what you think!)Christina's unconventional method for capturing your authentic voiceHow to balance automation with personal touch for a website that works hard AND feels humanWhether you're just starting out or looking to revamp your online presence, this episode is packed with practical tips and heartfelt advice to help you stand out in the digital crowd.
🎧 Tune in now and learn how to weaponize your personality for online success!
[00:03:15] When to launch your website and the benefits of DIY attempts[00:04:44] Common mistakes in self-built websites and how to avoid them[00:06:13] Christina's unique process for infusing personality into websites[00:09:13] The importance of automation and streamlining in website design[00:12:16] Christina's top tip for enhancing user experience on your website
Key points discussed:Mentioned in this episode:
Where to find Christina: Website and ThreadsChristina's free gift: The Lead Magnet 🧲 Lead MagnetPodcast show notes: https://www.destinicopp.com/podcast/website-personalityApply to work with me here: https://destinicopp.com/apply
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Let's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue.
This episode is a recording of the live training I did this week:5-Part Formula to 10X Your Digital Product Revenue in 90 Days (even if you're working just a few hours per week)
This isn't your average "tips and tricks" episode. I'm pulling back the curtain on the exact strategies that have:
Propelled my online brands to new heightsHelped other entrepreneurs hit or exceed their 90-day revenue goalsWorked even if you're juggling a million other priorities🎧 What's waiting for you in this episode:
The 5 critical levers you need to pull for explosive Q4 growthRevenue-killing mistakes many digital product creators make (and how to sidestep them)Concrete, actionable steps to scale your business faster than you thought possibleBut here's the kicker: This info is too valuable to risk missing a single detail.
In addition to this podcast episode, I've also set up a limited-time video replay.
Available only until Monday, 9/23/2024, at 5pm ET, it's your chance to see every strategy, every tip, every game-changing idea laid out visually.Watch the Replay Before It's Gone
Now, you might be thinking, "Great info, but how do I actually implement all this?"
I've got you covered:
🚀 The Digital Product Growth Lab is Now Open: This is where the rubber meets the road. Join my hands-on group coaching program, and we'll implement these strategies in YOUR business, together, step by step. 🔍 Book Your Free 90-Day Strategy Call: Let's get up close and personal with your business. We'll audit your current approach, pinpoint your Q4 goldmines, and see if the Growth Lab is your express ticket to those revenue goals.Here's your action plan:
Listen to the new podcast episodeWatch the time-sensitive replayLock in your strategy callQ4 is right around the corner. Schedule your strategy call today - I'd love to meet you in person via Zoom and identify your biggest growth opportunities for Q4!
Apply to work with me here: https://destinicopp.com/apply
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Drowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got the productivity boost you've been searching for!
In this episode, we're unveiling the secret weapon that's revolutionizing content creation: AI-powered tools.
Here's a sneak peek of the time-saving tactics you'll discover:
How to use AI to generate content ideas in minutes, not hoursThe "1-to-75" content repurposing strategy that squeezes maximum value from every piece you createAI-driven shortcuts for understanding your audience faster and deeper than ever beforeTips for balancing AI efficiency with your unique brand voice (because we know you're irreplaceable!)Our guest, content marketing whiz Heather Ritchie, drops this game-changing insight: "I feel like we have to publish more content than ever before, and that's where AI can really come in and do the heavy lifting for you."
Imagine cutting your content creation time in half (or more!) while actually increasing your output. Sound too good to be true? Listen to find out how it's possible!
⏱️ Ready to reclaim your time and supercharge your content strategy? Don't miss this episode!
[00:02:31] Overcoming the challenge of making content work for you and turn listeners into customers[00:05:12] Using AI and other resources to better understand your audience's challenges[00:09:57] Streamlining the content creation process for efficiency and high impact[00:13:46] Standing out in a crowded marketplace while building trust and engagement[00:21:31] Insights on creating a paid newsletter for recurring revenue
Bullet points with timestamps:Mentioned in this episode:
Where to find Heather: Website and InstagramHeather's free gift: 50 AI-Powered Prompts for Content CreatorsThe ContentPreneur Chronicles (Heather's paid newsletter): https://writers-life-for-you.thrivecart.com/contentpreneur-chronicles/Podcast show notes: https://www.destinicopp.com/podcast/ai-content-creationApply to work with me here: https://destinicopp.com/apply
Visit the HelloContent shop today: https://hellocontent.shop/
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Are you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA Podcast episode might just be the catalyst you need to transform that knowledge into a thriving digital course business.
In this episode, with Amy Porterfield, we're diving deep into the world of lucrative digital courses. She's sharing her tried-and-true formula for creating courses that not only resonate with your ideal customer, but also have the potential to generate serious revenue.
Here's a taste of what Amy reveals in this episode:
The three types of courses and how to choose your money-makerSimple yet powerful "course math" to reach your income goalsStrategies for both live and automated launchesHow to stand out in a crowded digital marketplaceWhether you're just starting your course creation journey or looking to scale your existing offerings, Amy's practical advice and step-by-step approach will give you the confidence to take action.
So why not turn your commute, workout, or coffee break into a mini masterclass? Tune in to this episode and take the next step towards turning your expertise into a thriving online course business.
03:01 - Amy explains the three types of digital courses and their pricing structures08:18 - Discussion on creating courses without appearing on video10:05 - Breakdown of course math and strategies to reach six figures16:01 - Amy shares statistics on the growing online learning market22:01 - Overview of Amy's upcoming Course Confident Bootcamp
Key points with timestamps:Mentioned in this episode:
Course Confident Bootcamp: https://www.destinicopp.com/bootcamp (affiliate link)Podcast show notes: https://www.destinicopp.com/podcast/100k-course-formulaApply to work with me here: https://destinicopp.com/apply
Visit the HelloContent shop today: https://hellocontent.shop/
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Picture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You're working fewer hours than ever before. Sounds like a fantasy, right?
Well, buckle up, because in this week's episode of the Creator's MBA Podcast, I'm sharing a principle that could turn this dream into your reality. It's a simple yet powerful concept that's been hiding in plain sight, and it's about to change everything for your business.
[00:01:06] Understanding the 80/20 rule and its relevance to entrepreneurs[00:03:46] Applying the principle to product creation and lead magnets[00:05:32] Identifying and focusing on your top-performing marketing channels[00:07:18] Recognizing and nurturing your VIP customers[00:14:36] Embracing automation and creating standard operating procedures (SOPs)
Key points with timestamps:Mentioned in this episode:
Get on the wait list for the Digital Product Growth Lab: Email me at destini{at}destinicopp.comPodcast show notes: https://www.destinicopp.com/podcast/80-20-principleApply to work with me here: https://destinicopp.com/apply
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Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?
I've been there, and I bet you have too.
In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.
You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on board? Yep, that's what we're talking about.
In this episode, I'm getting real about:
Why we're so drawn to the 'next big thing' (it's not just you, I promise!)The hidden costs of constantly chasing new strategiesMy personal framework for evaluating new opportunities (this has saved me countless hours and dollars)I'm even sharing a behind-the-scenes look at how I sat on a new product idea for 6 months before deciding to launch it. Spoiler alert: sometimes, patience pays off!
This isn't just theory - I'm giving you practical, actionable steps to overcome Shiny Object Syndrome and stay focused on what really moves the needle in your business.
So grab your favorite drink, find a comfy spot, and let's dig in. This might just be the wake-up call your business needs.
Key points with timestamps:
[00:00:49] Definition of shiny object syndrome and its impact on businesses[03:22] The hidden costs of chasing every new trend or tool[05:28] Common "shiny objects" that distract entrepreneurs[13:06] Strategies for staying focused on your business goals[20:32] Actionable steps to overcome shiny object syndromeMentioned in this episode:
Podcast show notes: https://destinicopp.com/podcast/shiny-objectApply to work with me here: https://destinicopp.com/apply
Visit the HelloContent shop today: https://hellocontent.shop/
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Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist.
Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek:
We dive into the power of classic list-building ads and how to create freebies that truly resonate with your audience.Claire reveals a little-known tactic for promoting your podcast or YouTube channel to rapidly build trust with potential customers.We explore the game-changing "coming soon" ad strategy for launches and time-sensitive promotions.The best part? Claire breaks down how to implement these strategies even if you're on a tight budget and may be risk adverse like me. She emphasizes starting small, learning from the data, and scaling up as you see results.
But that's not all! Claire is offering a free class called "Grow Your List on Autopilot" on August 21st. It's a perfect opportunity to dive deeper into these strategies and get your questions answered live.
Don't miss this chance to transform your approach to online business growth. Tune in to the episode and sign up for Claire's class today!
[00:04:10] The enduring effectiveness of classic list-building ads[00:07:47] Using ads to promote podcasts or YouTube channels for accelerated trust-building[00:16:20] Implementing "coming soon" ads for time-sensitive promotions and launches[00:24:21] Debunking the myth that you need a large budget to see results from ads[00:27:00] Preview of Claire's upcoming class "Grow Your List on Autopilot"
Key points with timestamps:Mentioned in this episode:
The Get Paid Podcast by Claire PellsWhere to find Claire: WebsiteFree Class: Grow Your List on Autopilot (affiliate link)Podcast show notes: https://www.destinicopp.com/podcast/facebook-instagram-adsApply to work with me here: https://destinicopp.com/apply
Visit the HelloContent shop today: https://hellocontent.shop/
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Ever feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode.
Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're talking real, actionable steps to transform your customer's experience from meh to signing your praises.In this episode, we'll chat about:
Why walking a mile in your customer's shoes could be your golden ticket How to spot those make-or-break moments in your customer's experienceSimple tricks to turn casual browsers into raving fans (who knew it could be so easy?)My secret sauce for creating those "wow" moments that keep 'em coming back for moreTrust me, by the end of this episode, you'll be itching to revamp your customer journey. And the best part? It's not rocket science - I promise!
So grab your favorite drink, pop in those earbuds, and let's map out a journey your customers will never forget. Who knows? This might just be the episode that takes your digital product biz from "doing okay" to "holy cow, we're crushing it!"
Can't wait to hear what you think! Drop me a line after you've listened - I'd love to know which step was your biggest a-ha moment.
Happy listening, and here's to your success! 🚀
[00:02:12] Why understanding the customer journey matters for digital product creators[00:04:08] Breakdown of the customer journey stages, starting with the awareness stage[00:15:55] Identifying and optimizing touchpoints along the customer journey[00:21:30] Strategies for making each touchpoint amazing, including personalization and community building[00:29:41] Action plan for mapping out and optimizing your own customer journey
Key points with timestamps:Mentioned in this episode:
Customer Journey Tracker – your secret weapon for uncovering those golden opportunities that turn casual browsers into loyal superfans and occasional buyers into repeat customers. Get it here!Podcast show notes: https://destinicopp.com/podcast/customer-journeyApply to work with me here: https://destinicopp.com/apply
Visit the HelloContent shop today: https://hellocontent.shop/
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Ever dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Size-Fits-All: Crafting Your Perfect Online Course,' I'm pulling back the curtain on the secrets to creating courses that resonate and sell!
🔥 In this episode, I'm breaking down the walls of traditional course design and unveiling a buffet of options you never knew existed. From bite-sized mini-courses to comprehensive signature programs, I'm dishing out all the secrets to help you find your perfect fit.
Here's a taste of what I'll share with you:
🏆 The pros and cons of different course types (mini-courses, anyone?)💡 How to match your expertise with the ideal course format💰 Pricing strategies that'll make your bank account smile🌟 Tips to stand out in the bustling digital education marketplaceBut wait, there's more! I'm also tackling those pesky doubts holding you back:
"I'm not expert enough!" (Spoiler: Yes, you are!)"The market is too saturated!" (There's always room for your unique voice!)"I don't have the tech skills!" (I've got you covered!)Don't let another day pass without unlocking the potential of your knowledge. Your future students are waiting!
[00:02:30] The benefits of creating digital courses, including establishing authority and global reach[00:04:55] Different types of digital courses, starting with mini-courses[00:10:15] Quick win courses and workshops as an entry point for course creation[00:12:43] Membership-based courses for recurring revenue and community building[00:17:00] Addressing common hurdles and objections to creating courses
Key points with timestamps:Mentioned in this episode:
Apply to work with Dr. Destini Copp hereIdea Generator Workshop: Unlock Your Money-Making Course Idea with AI. Get free access here.Podcast show notes: https://www.destinicopp.com/podcast/digital-course-formatsApply to work with me here: https://destinicopp.com/apply
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Are you tired of feeling like a hamster on a wheel, constantly juggling tasks and never quite catching up? It's time to work smarter, not harder! In our latest podcast episode, we're pulling back the curtain on the magic of business automation.
Join me as I chat with tech automation wizard Elizabeth Neumann, who shares:
The #1 mistake entrepreneurs make when setting up their tech (and how to avoid it)3 key automations that can transform your business overnightHow to overcome tech fears and embrace the power of automationInsider tips for choosing the right tech stack for YOUR unique businessWhether you're a tech novice or looking to level up your current systems, this episode is packed with actionable insights that can help you streamline your processes, boost your productivity, and create a better experience for your clients.
Ready to turn your business into a well-oiled machine? Don't miss this game-changing episode!
2:57 - The importance of strategy and planning before implementing tech tools9:39 - Three key automations every online business owner should consider13:44 - Elizabeth's recommended tech stack and popular tools in the industry16:12 - Tips for prioritizing automation tasks in your business18:56 - Where to find Elizabeth and her free tech migration checklist
Key points with timestamps:
Where to connect with Elizabeth: Website and LinkedinElizabeth's gift: Master Your Tech Migration ChecklistCreator's MBA Newsletter: Sign up here: https://destinicopp.leadpages.co/newsletterPodcast Show Notes: https://www.destinicopp.com/podcast/automation
Mentioned in this episode:Apply to work with me here: https://destinicopp.com/apply
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Are you tired of spending hours each week struggling to create your email newsletter? Do you dream of a way to consistently produce high-quality content without the stress? Then you won't want to miss this week's game-changing episode of the Creators MBA Podcast!
In "The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy," I'm pulling back the curtain on my revolutionary newsletter content creation system that allows me to create valuable, engaging newsletters in just one hour a week.
Here's a sneak peek of what you'll learn:
The common challenges that hold most creators back (and how to overcome them)My secret weapon for never running out of content ideasHow to structure your newsletter for maximum engagement and valueThe unexpected way I use AI to supercharge my writing processBonus: Tips on monetizing your newsletter, even without a product launchKey points with timestamps:
[00:01:21] Common challenges in producing regular, engaging newsletter content[00:04:38] Overview of Destini's efficient content planning system[00:08:13] Structuring newsletters with diverse sections to appeal to a broader audience[00:11:59] Examples of curating content ideas and writing prompts[00:15:37] Introduction to the newsletter profit calculator for monetizationMentioned in this episode:
Newsletter Profit Calculator: Effortlessly Turn Your Newsletter into a Strong Income Stream with My Free Profit Calculator (even if you have a small list). Get it here: https://destinicopp.leadpages.co/newsletter-profit-calculator/Newsletter Profit Club: Make Money Every Time You Publish. Learn more here: https://destinicopp.leadpages.co/newsletter-profit-club/Creator's MBA Newsletter: Sign up here: https://destinicopp.leadpages.co/newsletterPodcast Show Notes: https://destinicopp.com/podcast/newsletter-contentApply to work with me here: https://destinicopp.com/apply
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In this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in driving sales for digital products. Melody, the brains behind The Launch Library, shares her expertise on simplifying launches and making consistent sales on autopilot. Her approach focuses on creating scalable and enjoyable online businesses that offer entrepreneurs more time, money, and freedom.
Melody dives deep into the world of launch bonuses, revealing seven types of bonuses that can be strategically implemented during different phases of a launch. From wait list bonuses to the exciting "mic drop" bonus, she provides valuable insights on how to effectively use these incentives to boost sales and help potential customers make empowered decisions. Melody also shares tips on communicating the value of bonuses, avoiding common mistakes, and getting creative with bonus offerings.
Key points discussed:
The 7 types of launch bonuses (06:28)How to effectively communicate bonus value (13:38)Creative bonus ideas to implement in launches (15:25)Common mistakes to avoid when offering bonuses (18:18)The importance of keeping bonuses simple and relevant (19:22)Mentioned In This Episode:
Apply to work with Dr. Destini Copp hereWhere you can find Melody: Website & InstagramMelody’s Gift: 7 unique bonus types, when to use them, and get inspired with 30 ready-to-apply ideasPodcast Show Notes: https://destinicopp.com/podcast/launch-bonusesApply to work with me here: https://destinicopp.com/apply
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In today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Becky has made a significant mark in the digital product space with her innovative strategies and expert coaching, earning her features in prestigious publications like Business Insider and Forbes.
We'll dive into the world of memberships, exploring how Becky has built a successful membership site, her journey, and the secrets behind her impressive retention rates.
Becky's story is both inspiring and practical, offering a roadmap for anyone looking to create a sustainable and profitable online business. From her beginnings as a web developer to becoming a leading figure in the digital product industry, Becky's journey is filled with valuable insights and actionable tips.
We'll discuss the benefits of membership models, how to maintain consistent value for members, and the strategies Becky uses to keep her community engaged and thriving.
Key Points with Timestamps:
[00:00:02] Introduction of Becky Beach and her accomplishments[00:01:14] Becky's journey from web developer to successful digital product seller[00:02:15] The inception and benefits of Becky's membership model[00:04:40] Strategies for maintaining high retention rates in membership[00:09:56] Organic marketing strategies to grow membershipMentioned In This Episode:
Apply to work with Dr. Destini Copp hereWhere you can find Becky: Website and InstagramPodcast Show Notes: https://www.destinicopp.com/podcast/long-term-membershipApply to work with me here: https://destinicopp.com/apply
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In this episode of the Creator’s MBA Podcast, Dr. Destini Copp sat down with Melissa Seidman, founder of Not Another VA, a team of passionate email marketing virtual assistants dedicated to helping businesses achieve their full potential. Together, they dive into the essentials of email marketing, discussing common mistakes, best practices, and strategies for maintaining a consistent and engaging email list.
Melissa shares her wealth of knowledge on creating effective email sequences, structuring newsletters, and leveraging email marketing for business growth.Melissa emphasizes the importance of consistency in email marketing and offers practical tips on nurturing your audience. She also discusses the value of personalizing your emails and ensuring that your content resonates with your subscribers.
Whether you're a seasoned entrepreneur or just starting with email marketing, this episode is packed with actionable insights that can help you enhance your email marketing efforts and drive better results for your business.Timestamps:
[00:00:02] Introduction and Guest Introduction[00:01:31] Common Mistakes in Email Marketing[00:02:12] Importance of Consistency and Welcome Sequences[00:04:45] Structuring Weekly Newsletters[00:09:54] Strategies for Increasing Sales through Email MarketingMentioned In This Episode:
Apply to work with Dr. Destini Copp hereWhere you can find Melissa: Website and InstagramPodcast Show Notes: https://www.destinicopp.com/podcast/consistencyApply to work with me here: https://destinicopp.com/apply
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Hey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. For years, I dreaded hitting that 'send' button.
I was following all the standard advice. Promote one piece of content, add a single call-to-action, nurture your audience. But let me tell you, it wasn't delivering results. I wasn't seeing any return on my investment, and I knew something had to change.So, I put on my university marketing professor hat and dove into a 6-month research study. I wanted to uncover what those best-in-class email newsletter operators were doing that all of us in the creator niche hadn't mastered yet. And wow, did I learn some game-changing stuff!
[00:00:56] The limitations of following standard newsletter advice[03:03] Insights from Destini's 6-month research study on successful newsletters[05:36] Why offering multiple pieces of content is crucial for engagement[07:48] Examples of diverse content to include in your newsletter[12:20] How to measure the success of your revamped newsletter strategy
I developed what I now call my "Newsletter Profit System," and it's completely transformed how I approach my weekly emails. Now, every time I hit publish, I'm actually making money - whether it's from my own digital products, affiliate income, sponsorships, or even attracting new coaching clients.
In this episode, I'm breaking it all down for you. I'll show you why that old-school newsletter advice falls short, and how diversifying your content can turn your newsletter into something your subscribers can't wait to open (and maybe even save in a special folder - yeah, that's the kind of feedback I'm getting now!).
So, if you're ready to stop dreading your newsletter and start profiting from it, you're in the right place!
Key Points:Mentioned in this episode:
Newsletter Profit Club: https://destinicopp.com/profitCreator's MBA Newsletter Examples: https://newsletter.destinicopp.com/profileHobbyScool Newsletter Examples: https://newsletter.hobbyscool.com/profilePodcast Show Notes: https://www.destinicopp.com/podcast/newsletterApply to work with me here: https://destinicopp.com/apply
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