Episódios
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Do you have someone in your corner telling you the right moves to make... or more importantly, telling you where you need to course correct? You should!
You're a smart person and you'd never turn down sound advice from someone who has your best interest at heart. At least you don't think so.
When it comes to your marketing you don't want a yes man simply validating all of your ideas regardless of their merit. You want results. What you want is an advocate to stand on the table and tell you where you can get the most bang for your buck.
In this episode of The Donut Shop Online Marketing Podcast we talk about what it means to be a marketing advocate and how we play the role for our clients at The Blocks Agency.
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Running any sort of marketing campaign is not for the faint of heart. If the stats are true for you, you will be told "no" 97% of the time... and you need to be able to deal rationally so you can learn, improve, and convert next time.
In this episode, Dave and Charissa talk about the life lessons learned from not only running a marketing department, but building a business from the ground up. These life skills come from defeat and discouragement and produce resistance and resilience.
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Mental health doesn't get the play it deserves. Want to know why? Because it's not sexy and it doesn't sell. There is a reason that Mental Health for Marketers comes as episode 12 and not episode 1... very few people would listen if it were episode 1.
But mental health matters and you know it's something that should matter to you. Unfortunately, it's typically something that we finally look into when we've become burned out, depressed, anxious or worse.
This is your chance to get ahead of the conversation, ahead of the need, and discover a few ways you can prepare your mental health for the moments of trial that are bound to come. In this episode we talk all about the struggle of mental health using the struggle and stories from our hosts, Dave and Charissa.
This is The Donut Shop Online Marketing Podcast, episode 12, Mental Health for Marketers.
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"Does my business really need to be on social media?" If you were asking this question in 2011 the answer would be yes! Absolutely you need to be on social media... that's where the people are flocking and you want to be there when they do.
But we're not in 2011 anymore and tech years go by faster than dog years do.
In 2011 it was easy to grow your brand on social networks without spending a dime. Everyone was all about that organic traffic and a few folks were starting to experiment with paid ads.
Today, it's almost the exact opposite.
You can wait for attention or you can pay for attention and if you're trying to get attention on your brand, you can't afford to wait.
So should you quit trying to figure out the algorithms and just go straight to buying ads... maybe... but maybe not.
In this episode we look at timeless truths for building a brand on social media, how the value is different than it was in 2011, and answer the question, "Does my business still need to be on social media?" This is The Donut Shop Online Marketing Podcast, Episode 11, Effective Social Media for Business.
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If your blog posts aren't bringing you leads we have a problem. Unless you're publishing content for an expressed purpose other than generating leads, your posts should generate new email addresses for you every month. If that's not your reality, it's time to make a change.
Transition from the "Call Me Maybe" blog posting strategy of 2012 and step into the blog post of the future — the comprehensive and all-encompassing 6,000 to 9,000 word article. In this episode of The Donut Shop Online Marketing Podcast we bring the modern day article front and center, sharing exactly how to turn your latest articles into leads.
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Everyone around you is succeeding with their social media ads. Their ads are perfectly constructed, perfectly targeted, and converting at record rates. You've give social ads your best shot and all you have to show for it is a credit card bill and a couple email addresses that appear to original from somewhere in Asia.
There is a lot that goes into making social ads work and in order to get results you need to get clear on what you've done right and where you've got more work to do. That's what we're talking about in this episode of The Donut Shop Online Marketing Podcast.
From audience, to copy, to create, to landing pages, and everything beyond, you're about to learn what you need to have in place before you spend one time on a social media ad and how you can optimize every dollar you spend moving forward. This is The Donut Shop Online Marketing Podcast episode 9, Great Paid Social Ads.
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If you can get your website to rank top three on page one of search, you have a really good chance of capturing leads and converting those leads into sales. So the questions is, "how do I get my website to rank on page one?" What you've done hasn't worked and you're all out of ideas for what to do in the future. In this episode of The Donut Shop Podcast we will deliver insights and instructions that translate into real ROI on your search engine efforts... with one catch... you have to put in the hard work. If you're tired of failing at search engine marketing and ready to do it right, listen to this episode and you'll soon begin to frustrate all your competitors who used to sit atop page one, now wondering, "Who is this and what do they think they're doing?"
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How would it feel to publish a sales page that you knew would lead to sales? Pretty great, right? The dream of sales coming in while you are sleeping can be your reality if you can sell through the written word which, unfortunately, isn't one of your strong suits. You're fine face to face and you're fine over the phone, but when it comes to salesmanship in print, nothing you write seems to be good enough. But that doesn't have the be the case. In fact, writing sales copy is a lot easier than you think if you're willing to admit that everything you ever thought about writing could be false. If you're on board, this episode is for you! Step into The Donut Shop as we talk about writing copy that converts.
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The best news you could ever get about email marketing is that when it doesn't work it's your fault. If your natural reaction to being told "you did email marketing wrong" is to turn around and point the finger at all the other reasons why your email marketing didn't work, this episode is for you! Email marketing works — so you need to discover how to make it work FOR YOU. In this episode we explore how to make it work for you from 30,000 feet and then land the plane and give you precise steps you can take to put it to work for you TODAY! Clouds and dirt. This is The Donut Shop Podcast and this is episode 6, Email Marketing Success.
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You have a great lead magnet! People are signing up for your email newsletter left and right. You go to make the offer and... crickets... But that doesn't make sense. You've built an email list of The Perfect Audience (see episode 3) and you know they need what you have to offer... they have even told you as much. It's time to start nurturing that future sale. But more than that, it's time to start building a relationship with each story represented on your list because you're not looking for a sale — you're looking for impact. What you need is a newsletter that nurtures that relationship and leads to a transformational decision — a sale. What you need is a Nurture the Sale Newsletter to help you connect with your subscribers, helping them see what life will be like when they finally step out and make the decision to work with you.
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To get people to buy what you're selling you need to tell them how it will make tomorrow better than today! But that's still not enough. You must convince them to take action NOW and that you'd be dumb for waiting a second longer. But how do you do that? How do you compel someone, especially if you're not sitting down with them face to face, to trust your vision, take action, and make the purchase? You need to make them an irresistible offer. Answer objections, paint a compelling picture of the future, and help them see themselves succeeding. When you've done that, your offer will become irresistible for the person you are targeting.
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The dream of online marketing is to send an email and then watch the sales roll in. Need an extra $2,000, send an email. Need to repair some equipment, send an email. When you have a proven product to sell, you have the ability to print money on demand. In this episode of The Donut Shop, we talk all about why a proven product matters, what the traits of a proven product are, and how to ensure you get the most out of your proven product... every last ounce of success that you're entitled to!
0:00 Introduction
0:49 Welcome
3:27 Selling A Proven Product Is Scalable
6:41 Selling A Proven Product Stirs Up Your Own Emotions
11:49 Selling A Proven Product Is Repeatable
17:43 Selling A Proven Product Doesn't Have to Be Perfect
20:59 Selling A Proven Product Demands Evolution
24:51 Selling A Proven Product Starts with A Relationship, Not A Transaction
30:00 Final Thoughts
32:46 Coming Up Next On The Donut Shop Podcast
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You have the superpower to attract the perfect audience for your business. They are crazy about what you do, how you do it, and want to work with you so badly! Sounds great, doesn't it? So how do you unlock this superpower, do impactful work that matters, and make a lot of money in the process? That's what we talk about today on this episode of The Donut Shop.
0:00 Introduction
2:43 About the Episode
4:42 Charissa’s First Point
7:23 Your Audience Isn't Everybody
9:45 Your Audience Is Yourself 5 Years Ago
12:11 Listening to Your Audience
16:17 Reject Your Competition
23:09 They Think You're Awesome
26:22 Dave’s Third Point
30:37 Your Marketing Superpower
33:36 Next Episode & Goodbye
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Interested in getting the details how an online marketing agency creates marketing campaigns that convert? In this episode we reveal 6 things you need to know to create a content marketing campaign that will convert content into cash and help you achieve the type of sales numbers you've needed to bring your business dreams into reality.
0:00 Introduction
2:01 About The Donut Shop
4:02 Failure to Cross the Finish Line
10:17 Target Your Audience
14:06 Kiss On the First Date
15:54 Try Your Campaign Multiple Times
22:20 Be Your Authentic Self
29:04 Have A Compelling and Irresistible Offer
34:03 Be Human In Your Marketing
39:29 Final Thoughts
