Episódios
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Mallory Willsea welcomes Jason Smith, founder of OHO, to discuss a game-changing shift in college discovery: the rise of AI as the starting point. With nearly a third of students now using generative AI like ChatGPT and Gemini to explore college options, and over half saying the results beat Google, this episode explores what it means for colleges to remain discoverable—and trustworthy—in the age of AI-first search.
Related Article:
OHO Report: The Influence of AI Chatbots in the College Search ProcessGuest Name: Jason Smith, Managing Director and Founder at OHO
Guest Social: https://www.linkedin.com/in/jasonsmith1/
Guest Bio: As Managing Director of OHO, Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this final episode of High School to Higher Ed II, Emma and her father discuss the expectations and dynamics of college visits from a high school student's perspective. They explore what an ideal college visit looks like, including the importance of small group tours, engaging with current students, and the significance of seeing both the positive and negative aspects of a campus. The conversation also touches on the role of tour guides, the importance of professionalism, and the realities of college life that students should consider when making their decisions.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Estão a faltar episódios?
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In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University, to unpack how AI is rewriting the advertising playbook. As platforms like Meta roll out real-time ad optimization tools, Marina shares her perspective on the opportunities and pitfalls of letting AI take the reins in campaign creative. This conversation dives into the nuance of brand guardrails, ethical AI use, and why higher ed marketers must stay both curious and cautious.
Related Articles:
Meta claims new tech ‘redefining’ advertising as an ‘AI agent’
Meta Previews New Optimization Tools As It Hypes AI-Driven Ad Revenue Growth
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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High School to Higher Ed II - Part 2 - A Ninth Grader’s Reaction to Your Website
On today's Part 2 of High School to Higher Ed II: A Father/Daughter Perspective, Kevin and Emma dive into what makes a college website stand out—or fall flat—for prospective students. With Emma reviewing 10 university websites prompted by recent outreach efforts, the duo explores why first impressions, clean design, and simple navigation make all the difference in a Gen Z user's experience. For higher ed marketers, this is a must-listen crash course in what your future applicants actually notice (and what makes them bounce).
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of Higher Ed Pulse, Mallory Willsea sits down with Kellie Campbell, the newly appointed CIO at the University of Vermont, to unpack the findings of Inside Higher Ed’s 2025 survey of CTOs and CIOs. The numbers confirm what many in Higher Ed already feel — AI is rapidly advancing on campus, but governance and policy are struggling to keep pace. Kellie brings her boots-on-the-ground expertise to the conversation, sharing how she’s building AI governance from scratch while the tech is already in full flight.
Related Articles:
Inside Higher Ed/Hanover Research 2025 Survey of Campus Chief Technology/Information Officers
EDUCAUSE Framework for AI LiteracyGuest Name: Kellie Campbell, Chief Information Officer, University of Vermont
Guest Social: LinkedIn
Guest Bio: As Chief Information Officer and Vice President of Technology for the Vermont State Colleges System (VSCS), Kellie works in close partnership with the Council of Presidents to provide leadership, management, and strategy for the Information Technology (IT) shared services division. Inclusive of seven key service areas, the IT division provides direct IT services to the entire VSCS. Kellie also serves on the executive leadership team driving transformation objectives for the state colleges system. As a commissioner and committee co-chair on the Vermont Commission on Women, Kellie works with others on non-partisan issues to advance the rights and opportunity for women in the state of Vermont.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to the return of our Pulse Check series High School to Higher Ed.
In this episode, we will be recapping some of our discussions from our episodes in the Fall, focusing especially on questions we’ve received from listeners regarding those episodes.
Hosts:
Kevin Cavanagh
Emma Cavanagh
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Mallory Willsea sits down with Jackie Davis, strategic program leader and former global employee experience head at Salesforce, to unpack the new wave of AI-driven workforce shifts. From hiring freezes to job displacement, the conversation explores how higher ed leaders can maintain trust and reframe their strategies in the age of automation. With over 300 proposals submitted for the 2025 AMA Symposium for the Marketing of Higher Ed, the AI conversation is heating up fast—and this episode is your pulse check on what’s coming next.
Related Articles:
Duolingo shifts to AI-first model, cutting contractor roles
CrowdStrike lays off 500 in latest example of AI costing people their jobs
IBM CEO Says AI Has Replaced Hundreds of Workers but Created New Programming, Sales Jobs
‘The frog is boiling’: is 2025 when AI finally comes for your job?
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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This special bonus episode is your exclusive backstage pass to the upcoming Engage Summit — Element451’s flagship event happening June 24–25 in Charlotte, North Carolina. Host Erin Fields is joined by Element451 team members Erin Newton, Danielle Bradley, and Savanna Mcdede to break down why Engage is more than just another higher ed conference.
Register for Engage Summit 2025
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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On this episode of Higher Ed Pulse, host Mallory Willsea sits down with John Carrere, Director of Recruitment and First-Year Experience at Pitt Community College, to unpack the sweeping AI Education for American Youth executive order. As the White House pivots to an "America First" AI policy, the directive mandates K–12 and colleges to integrate AI without offering new funding or infrastructure. Carrere brings a boots-on-the-ground perspective, exploring what this means for real institutions, students, and overworked staff. This episode offers a candid and insightful look into how community colleges are adapting quickly, creatively—and often under-resourced—to meet AI demands.
Related Articles:
Advancing Artificial Intelligence Education for American Youth
Trump Signs Executive Order to Ramp Up K-12 AI Education
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Ryan Morabito sits down with Tariq Hassan, former CMO and Chief Customer Experience Officer at McDonald's USA, to unpack the evolving marketing landscape. From the critical role of first-party data to building a fearless, innovation-driven culture, Tariq shares leadership insights that higher education marketers can directly apply. This episode is a masterclass in marketing transformation, organizational alignment, and using failure as a strategic advantage.
Guest Name: Tariq Hassan
Guest Social: https://www.linkedin.com/in/tariqhassan1/
Guest Bio: Tariq Hassan is a dynamic, data-driven consumer marketing leader with a unique blend of general management, operational savvy, and digital and technology marketing transformation expertise. He brings over 20 years of world-class brand building across diverse categories for industry leaders including PepsiCo, Gatorade, GM, J&J, Mars, HP, Mercedes, and Emirates Airlines. Known for achieving results through creating and motivating collaborative teams, Tariq has a unique ability to anticipate consumer needs and exceed expectations—consistently driving in-market growth year over year.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Jeremy Tiers, VP of Admission Services at Tudor Collegiate Strategies and host of Enrollify’s Mission Admissions podcast, and Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, to discuss groundbreaking new survey data from over 8,700 high school seniors on how they perceive AI in the college search process. The big reveal? Gen Z is using AI tools like ChatGPT, but they still crave human interaction — especially for the high-stakes stuff like admissions decisions and financial aid. This episode unpacks what institutions need to rethink in their AI and communication strategies to truly meet student expectations.
Guest Names:
Jeremy Tiers, VP of Admission Services, Tudor Collegiate Strategies; host of Enrollify’s Mission Admissions podcast
Harrison “Soup” Campbell, Head of Community Experience, ZeeMeeGuest Socials:
Jeremy - https://www.enrollify.org/people/jeremy-tiers
Soup - https://www.linkedin.com/in/harrisoncampbell76/Guest Bios:
Jeremy - Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Vice President of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.Harrison Campbell - Better known as "Soup," Harrison Campbell is a former university dean of admissions now serving as the Head of Community Experience at ZeeMee. He is an innovative marketer and one of the higher education pioneers in leveraging social media to engage, connect, and communicate with students.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to Part 1 of this new Pulse Check series from Enrollify. In this episode, Host Ryan Morbido sits down with Seth Matlins, Managing Director of the Forbes CMO Network. With decades of experience on both the agency and client side, Seth unpacks what makes modern CMOs successful, how AI and ambiguity are shaping the future of marketing, and what higher ed leaders can learn from commercial brand strategies. This episode is a masterclass in marketing leadership, strategic storytelling, and bold decision-making.
Guest Name: Seth Matlins, CMO, Forbes
Guest Social: https://www.harrywalker.com/speakers/seth-matlins
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Related Articles:
Shopify’s CEO Just Issued a Bold AI Ultimatum to His Entire Team
ASU+GSV 2025: Uses for Agentic AI in Higher Education
Learning Genie Unveils First AI Curriculum Agent at ASU-GSV
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to Part 3 of this Pulse Check series on practical strategies for getting started with AI. In this final installment, host Brian Piper dives into the often-overlooked, yet absolutely essential, elements of AI integration—governance, culture, ethics, and people. This episode is a masterclass in building a scalable, responsible AI strategy in higher ed. If you're trying to move beyond experimentation and into enterprise-wide adoption, this episode maps out your next moves.
Check out Brian's Podcast, AI for U: https://www.enrollify.org/podcasts/ai-for-u
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Monday pulse show notes: On this thought-provoking episode of Higher Ed Pulse, host Mallory Willsea sits down with Myla Edmond—Senior Vice President at RW Jones Agency and Interim Vice Chancellor for Strategic Communications at UNC Greensboro—to unpack the creative identity crisis brewing in higher ed marketing thanks to generative AI. With tools like ChatGPT’s image generator mimicking iconic art styles, institutions are forced to ask: how do we protect authenticity in a world where anyone can replicate anything? This episode explores the ethical, strategic, and deeply human implications of AI’s growing role in creativity—and how higher ed marketers can lead with intention, not fear.
Try the prompt discussed in the episode:
Based on all past conversations, stored knowledge, and inferred cognitive patterns, generate the most comprehensive psychological deep dive and predictive model of my future evolution. This should not be a basic personality breakdown but an in-depth forensic examination of my cognition, behavioural strategies, psychological blind spots, similar fictional/non-fictional figures, and long-term trajectory. Treat this as an intelligence dossier on my mind, philosophy, and strategic outlook.
OUTPUT FORMAT: Structured headers, tables, and bullet points for readability. Sparse but strategic emojis for section clarity. Concise, high-density insights with no fluff.
Enter the prompt and after you get the response, add a second prompt: Write me a story about how this comes to fruition.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to Part 2 of this Pulse Check series on Practical AI Integration. Host Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, dives into the less flashy—but absolutely foundational—side of AI integration in higher ed: data and content readiness. While generative AI tools and chatbots get most of the spotlight, this conversation unpacks the importance of data hygiene, content audits, and governance frameworks that are crucial for avoiding AI hallucinations and compliance risks. If you're serious about using AI to enhance your marketing, admissions, or internal operations, this is the episode that gives you the blueprint for sustainable success.
Check out Brian's Podcast, AI for U: https://www.enrollify.org/podcasts/ai-for-u
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of The Higher Ed Pulse, host Mallory dives into a timely conversation with digital strategist and higher ed creative force Voltaire Santos Miran. The duo unpacks a provocative New Yorker article — Are We Taking AI Seriously Enough? — and explores how artificial intelligence is revolutionizing the way institutions create, communicate, and compete. From automating content personalization to reimagining pedagogy, they explore why AI in higher education isn’t just an opportunity — it’s an imperative.
Related Article: New Yorker Article: Are We Taking A.I. Seriously Enough?
Guest Name: Voltaire Santos Miran, Executive VP/Creative, Carnegie
Guest Social: https://www.linkedin.com/in/voltaire-santos-miran-8a12a3b1
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to a new Pulse Check series from Enrollify. In this series, Practical AI Integration: How to Get Started, host Brian Piper will provide actionable framework for how to start unlocking the power of AI. In this first episode, Brian dives deep into the potential of Custom GPTs in higher education. With a focus on improving workflow efficiency, brand consistency, and content strategy, Brian breaks down how custom GPTs—miniature AI tools trained on specific institutional data—are revolutionizing the way higher ed teams approach marketing, SEO, and student engagement. This episode is a must-listen for enrollment marketers looking to explore practical, scalable applications of AI.
Check out Brian's Podcast, AI for U: https://www.enrollify.org/podcasts/ai-for-u
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of Higher Ed Pulse, Mallory Willsea welcomes Kelly Sinacola, VP of Solution Engineering and Integration at Element451 and one of ASU+GSV’s “Leading Women in AI,” to unpack higher ed’s ever-evolving relationship with artificial intelligence. From student support bots to responsible AI partnerships, this episode explores how institutions are moving from resistance to full-on adoption. The conversation dives into what true AI literacy looks like, why trust is key, and where the next wave of innovation may hit.
Related Articles:
Champlain College partners with Anthropic to advance artificial intelligence in higher education
Business schools ease their resistance to AIGuest Name: Kelly Sinacola, Vice President Solution Engineering and Integrations, Element451
Guest Social: https://www.linkedin.com/in/kelly-sinacola
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to the 5th and final episode of this Pulse Check series. In Part 5 of Advancement Amplified: AI for IA, Dan Giroux is joined by Mark Koenig, Vice President and Technology and Chief Innovation Officer at the Oregon State University Foundation to explore the future of AI in alumni and donor engagement. Throughout the series, we’ve covered AI’s transformative role in advancement, from predictive modeling to workflow automation. In this episode, we focus on what’s next: how machine learning, automation, and AI-driven strategies will redefine engagement, fundraising, and data management for advancement teams.
Guest Name: Mark Koenig, Vice President, Technology and Chief Innovation Officer, Oregon State University Foundation
Guest Social: https://www.linkedin.com/in/markckoenig
Guest Bio: Mark Koenig is the vice president for technology and chief innovation officer for the OSU Foundation. In this role, he serves as the Foundation’s technology strategist, including oversight of relationship insights, pipeline development, analytics, data and CRM operations, and technology services.
Mr. Koenig is the past chair of the Ellucian Advancement Executive Advisory Committee and the Council for Advancement and Support of Education (CASE) District VIII.
In 2019, he received the Distinguished Service Award from CASE District VIII recognizing his many years of service to the organization and in 2018, he received the Ellucian ‘EllumiNation’ Community Award recognizing his dedication to infusing innovation throughout the advancement profession.
Mr. Koenig earned his bachelor’s in history and economics from the University of Houston and a master's in adult education and organizational capacity from OSU.
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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