Episódios
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What actually makes a post go viral on Instagram? That's what Jenn Ubbens of The Happy Chef Momma and I are discussing in this episode of The Food Blogger’s Table.
Jenn shares the behind-the-scenes story of how she grew her Instagram account from 2,500 to 80,000 followers—without fancy gear, perfect nails, or a viral strategy.
Just one relatable dessert, a simple call-to-action, and the courage to press record.
You’ll hear how a spontaneous chocolate-peanut-butter recipe video led to a viral moment, and more importantly, how food bloggers like you can reverse-engineer that success.
We’ll dive into:
What Instagram’s algorithm actually prioritizes in 2025The type of content food bloggers should focus on for high engagementWhy relatability, visual appeal, and consistency matter more than perfectionActionable ways to craft viral-worthy posts, even with a smaller accountWhether you're just starting out or trying to reignite growth, this episode will help you understand what works now on Instagram—and how to make it work for your food blog.
🎧 Hit play and get ready to go viral, one scroll-stopping Reel at a time.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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Can a single conference truly change your income?
In this value-packed episode, I'm joined by Abbey Rodriguez and Chandice Probst of the Tastemaker Conference to explore how in-person events can drive long-term ROI for food bloggers and creators.
We’re not just talking about the cost of a ticket—we’re breaking down:
What a $2,500 investment turned into (spoiler: a 7-figure business!)Why Tastemaker attracts high-level creators, ad networks, and sponsorsHow the conference’s community-first mindset leads to real collaborationsThe strategic programming that delivers advanced education and experienceIf you've ever wondered whether attending a conference is worth it—this episode is your blueprint. You’ll leave with insights on how to choose the right events, what kind of ROI to expect, and how to leverage every opportunity in the room.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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In this episode, Lynn, of Fresh April Flours, opens up about her website redesign journey—from a cluttered, outdated site to a beautiful, organized food blog that boosted her confidence, SEO, and income. We talk design, strategy, branding, and why intentional layout matters for food bloggers looking to grow.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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In this episode, Jen sits down with Lauren from Restored 316 to discuss key strategies to help food bloggers distinguish themselves in a saturated market.
Are you ready to finally stand out in the crowded world of food blogging?
🌟 In this episode, Jen & Lauren from Restored 316 dive deep into how authenticity, niching down, and finding your voice can transform your blog from "just another site" to a recognized, trusted brand that loyal followers can’t get enough of.
Discover how you can make your recipe website stand out by focusing on authenticity and finding (+ using) your unique voice.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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In this deep-dive conversation, Jen sits down with Pinterest expert Tony Hill to uncover exactly how food bloggers can master Pinterest as a visual search engine and skyrocket traffic to their blogs.
🔥 Use code JHolt20OFF (aff link) for $20 off your PinClicks subscription!!
Here’s what you’ll learn in this episode:
Why Pinterest is a game-changer for food bloggersHow to do smart, strategic Pinterest keyword researchWhat makes a pin stand out in a crowded nicheThe difference between Google and Pinterest SEOHow to create multiple pins per post (without being spammy)Why Pinterest traffic may actually outperform Google in ad revenueInsider tips on using tools like PinClicks for rapid growthHow Pinterest tags (a.k.a. annotated interests) really work behind the scenesThe secret to creating Pinterest-friendly recipe variationsWhether you’re brand new to Pinterest or you’re trying to revive your strategy in 2025, this episode gives you actionable tips you can implement today to grow your traffic—and your income.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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If you’re a food blogger tired of dancing for views and wondering how to actually stand out on Instagram, this episode is for you.
In this conversation, Jen is joined by Lizzie from Wildfeather Co, content strategist + brand voice expert, who breaks down exactly how food bloggers can grow on Instagram with a clear brand voice and content strategy that connects. ✨
We’re talking:
What a brand voice actually is (hint: it’s more than your captions)How to define your brand’s tone + personalityHow content pillars keep your messaging consistentWhy you don’t necessarily need Reels to grow—just a strategy rooted in who you areWhether you’re building your food blog as a full-time business or side hustle, this episode will give you tangible tips to clarify your messaging and create content that builds brand loyalty.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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Are you ready to take your food blog to the next level? In today’s episode, host Jen is joined by Nicola McMillan, a branding expert, to uncover the importance of branding for food bloggers.
Branding is so much more than just a logo design or color palette—it’s about shaping your blog’s personality, mission, and emotional connection with your audience. If you're feeling unsure about how to create a unique identity or wondering how to refresh your current look, this episode is packed with actionable tips you won’t want to miss!
Here’s what you’ll discover:
🎧 Why your blog’s branding goes far beyond just colors and fonts
🎧 Tips for rebranding—how to revamp your look + feel more aligned with your vision
🎧 How to craft a memorable brand that resonates with your target audience
🎧 Key steps for creating a strong brand identity that helps your blog stand out in a crowded digital world
Whether you're just starting or looking to fine-tune your brand, Nicola’s expert advice will help you elevate your food blog, grow your audience, and stand out from the competition. If you're ready to transform your blog into a professional yet personal brand, this episode is for you!
Don’t forget to subscribe for more episodes packed with branding insights and creative solutions for your food blogging journey!
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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In this episode, Jen, custom food blog website designer and Grayson Bell, WordPress tech guru, dive into essential security tips for food bloggers using WordPress. Learn how to secure your site, manage users, and keep plugins up-to-date.
Get actionable advice on using password managers, conducting plugin audits, and setting up two-factor authentication.
Plus, discover the importance of backups and how to implement them effectively. Join us for expert insights to keep your food blog safe and secure!
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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In this episode, Jen, a food blog website designer, sits down with Jacqui Money, an Airtable systems expert, to talk about why systems are integral to your success as a food blogger.
Discover why organizing your recipes is crucial and how Airtable's advanced sorting and filtering capabilities can save you time and make your blog more efficient.
Learn expert tips for maximizing your business's potential, improving user experience, + boosting your ROI.
Whether you're dealing with 50 or 10,000 recipes, find out how to streamline your content for better management and future profitability.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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In this episode, Jen, custom food blog website designer, and Lauren, of Restored 316, delve into the impact of ads on website user experience and how it can affect your views...and your ad revenue.
Learn practical tips on optimizing your blog design to balance ad revenue and user satisfaction.
Discover insights on managing ad placements, minimizing pop-ups, and leveraging tools like Kadence post blog templates for a streamlined website experience.
▪️ Affiliate Link for --> Beautiful Blog Post Templates
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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Join host Jen, a food blog website designer, and Danielle Cochran, recipe developer and CEO of The Salty Cooker, for an authentic conversation about running a food blog while managing ADHD and dyslexia.
Learn strategies for overcoming setbacks, structuring your workload, maintaining accountability, and achieving work-life balance.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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Join host Jen, food blog website designer, and Kathryn Donangelo, recipe developer and CEO of Kathryn's Kitchen Blog for an in-depth discussion about her journey to increasing ad revenue.
From humble beginnings to achieving six-figure income with Mediavine, discover actionable advice on optimizing SEO, leveraging keyword research, and balancing sponsorships.
Learn the importance of updating old content, creating quality recipes, and strategic decision-making to drive traffic and engagement.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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In this episode, Jen, a food blog website designer, and Kala, from Almonds & Apricots discuss the importance of captivating food photography to enhance your food blog.
Learn where to start if you want to take better pictures, from figuring out what you don't know to investing in the right gear.
Also discover quick tips for improving your photos, such as experimenting with different light and finding inspiration from Pinterest.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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In this episode, Jen is talking with Florence Jackson of Tasting-Thyme about the inspiring story of a food blogger who transitioned from a secure corporate job to a thriving career in food blogging.
We discuss the pivotal moments and challenges Florence faced in making the decision to leave a well-paying, stable job in order to embrace her passion for baking and food blogging.
If you’re contemplating a similar career switch, this episode offers invaluable advice on making the leap and finding fulfillment and success in a competitive market.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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Join Jen, a custom food blog designer, and Lynn April, from Fresh April Flours, as they delve into the value of attending the Tastemaker Conference for food bloggers of all levels.
Hear about Lynn's first-hand experiences, including unique session formats + networking opportunities, and get tips on how to prepare for your next conference.
Discover why Tastemaker is a must-attend event, whether you're a beginner or an expert in the food blogging industry.
🔥 Use coupon code FBT50 (aff link) for $50 off your Tastemaker Conference Ticket!!
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!
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Welcome to The Food Blogger’s Table podcast! A podcast designed for recipe developers and food bloggers.
My name is Jennifer Holt, but you can call me Jen, and I create food blogs designed to earn top tier ad income.
I specialize in helping food bloggers take their original, outdated DIY sites and turn them into ad revenue-generating machines that are as elegant as they are efficient.
After working with over 50 individual clients, I began to notice patterns in my most successful clients’ actions, attitudes, and workflows as well as gaps in their unique businesses.
And that’s when the idea of The Food Blogger’s Table podcast struck!
I wanted to create a place for authentic conversations and actionable advice for your business where you would feel comfortable gathering around the table and being honest about the hard struggles and the amazing opportunities in the food blogging space.
I also wanted to invite industry experts who could share genuinely actionable tips and ideas to add to your workflows, idea banks, and daily schedule.
That’s why you will always hear the tagline “breaking bread and building brands” at the end of the podcast intro.
A few of the topics we will discuss -->
Creating a phenomenal user-experience on your websiteCurating content that answers questions your readers didn’t know they hadProtecting your businessSetting up systemsGrowing your businessHere's where you can learn more about Jennifer Holt Designs:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!📱 Follow on IG --> @jenniferholtdesigns.com
