Episódios
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In this festive episode of the Difference Maker Revolution podcast, Ronan, Steve, and Jeanine dive into the art of balancing business and family during the holiday season. From baking cognac-filled cakes to reflecting on personal and professional growth, this episode is packed with relatable stories, practical tips, and inspiration for making the most of the year’s most magical time.
The team shares how they embrace rest, rejuvenation, and reflection to prepare for a successful new year. They discuss their unique approaches to holiday traditions, their perspectives on business closures during the season, and the power of creating annual themes instead of fleeting resolutions.
Whether you’re navigating the busy holiday season or looking for inspiration to start the new year strong, this episode has something for everyone.
Key Discussion Points:
The importance of rest and rejuvenation during the holidays.How to balance family time with business responsibilities during the festive season.Creating annual themes to guide your personal and professional growth.Using reflection to identify trends, set goals, and plan for success in the new year.Holiday traditions across cultures, from the Feast of Seven Fishes to Boxing Day.Finding peace and joy in the quiet moments after the holiday hustle.Takeaways:
Rest Matters: Taking time off is essential for maintaining energy and focus.Reflection is Key: Use the holidays to look back at your successes and challenges.Plan for 2025: Create themes that help guide your focus and actions throughout the year.Honour Traditions: Celebrate family and culture while creating new memories.Balance and Boundaries: Set clear deadlines and priorities to ensure work doesn’t overwhelm your holidays.Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, and Steve delve into the pervasive issue of imposter syndrome. They unpack its effects on both personal and professional lives, sharing real-life experiences and actionable strategies for overcoming self-doubt.
The team explores how shifting your focus from yourself to your clients can help silence that inner critic. They discuss the role of perfectionism, how to embrace imperfection as a growth opportunity, and the transformative power of celebrating even the smallest wins. Drawing on their own challenges and successes, they also highlight the critical importance of fostering a supportive community.
Key discussion points include:
Recognising imposter syndrome and its impact on confidence.Why perfectionism fuels self-doubt and holds you back.How focusing on the client, not yourself, can transform your mindset.Practical ways to celebrate wins and build self-belief.The role of community in overcoming imposter syndrome.Real-life stories of resilience, from solopreneurs to global successes.Join the Difference Maker Revolution team as they offer invaluable insights and share practical tools to build confidence and foster success in your photography business and beyond.
Visit The Difference Maker Revolution to learn how to kick imposter syndrome to the curb and grow your business with confidence. Book your FREE Discovery Call today!
The Difference Maker Revolution Podcast
Brought to you by industry experts Ronan Ryle (Board of Directors, PPA), Jeanine McLeod (author and children’s studio owner), and Steve Saporito (serial portrait studio owner and educator). The podcast helps photographers improve marketing, increase client bookings, and grow profitable businesses.
Through real-world experience, industry insights, and mentorship, this podcast empowers photographers to create thriving studios and impactful work. Whether you’re a solopreneur or part of a team, tune in to discover practical strategies and expert advice that will help you stand out and succeed.
Together, let’s create a healthier society through photography!
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In this milestone episode of the Difference Maker Revolution Podcast, Ronan, Jeanine, Steve, and Jonathan come together to celebrate 100 incredible episodes of inspiring change, fostering community, and redefining client relationships. This special episode features heartfelt reflections, powerful stories from community members, and key lessons learned along the way.
The team and community members share their favourite podcast moments, explore how discovering their "why" has transformed their businesses, and discuss the ripple effects of making a difference for clients. From mindset shifts to client connection strategies, this episode is packed with actionable insights for photographers and entrepreneurs alike.
They also highlight the importance of consistency, personal development, and the power of building a business focused on relationships rather than transactions. Members of the Difference Maker community share personal stories of how this movement has helped them create meaningful client experiences, achieve financial success, and regain balance in their lives.
Key Discussion Points:Celebrating 100 episodes of transformation and impact.The importance of discovering your "why" and its effect on personal and professional growth.Real-life success stories from the Difference Maker community.Mindset shifts for overcoming challenges and achieving consistency.The value of building meaningful client relationships over transactional interactions.How creating a ripple effect uplifts not just clients but entire communities.Join the Difference Maker Revolution and learn how to grow your photography business with purpose and passion. Visit www.thedifferencemakerrevolution.com to discover how our community and resources can transform your business.
About the Difference Maker Revolution Podcast:The Difference Maker Revolution Podcast helps you grow your photography business by teaching you how to improve your marketing, connect deeply with clients, and increase profitability. Whether you're eliminating the seasonality of your sessions or filling your calendar with dream clients, this show is for you.
Brought to you by industry leaders Ronan Ryle, Jonathan Ryle, Steve Saporito, and Jeanine McLeod, the podcast delivers real-world strategies, expert insights, and mentorship typically reserved for members of the Difference Maker community. Learn how to create a business that not only thrives but also makes a profound difference in the lives of your clients and community.
Tune in Now!Celebrate this milestone with us and take the next step in creating a difference! Listen to this episode now and discover actionable strategies to transform your business and your life.
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In this episode of the Difference Maker Revolution podcast, Jeanine, Jonathan, and Steve talk about how important design consultations are in photography. They explain how using the right words, creating a great client experience, and setting up the consultation space can make a big difference.
The hosts also discuss why people choose certain photos, how the products you offer can affect their decisions, and why it’s important to create a warm, welcoming environment for clients.
They share simple, practical tips that photographers can start using right away to improve their business and connect better with clients. At the end of the episode, they invite listeners to join the Difference Maker Inner Circle community for ongoing support and growth.
0:00 Design Consultation and Client Collaboration
0:46 Introduction to the Podcast and Continuation of Previous Conversation
2:27 The Importance of Language in Design Consultations
5:18 Advantages of Conducting Design Consultations in Clients' Homes
8:39 Setting Up a Design Consultation Room
12:26 Choosing Favourites and the Process of Elimination
17:17 The Impact of Showing the Right Number of Photos
20:39 The Role of Products in Design Consultations
23:12 Welcoming Clients into the Design Consultation Room
25:41 Practical Implementation and Community Support
28:56 Conclusion and Call to Action
Join the Difference Maker Revolution to learn how to create impactful photography and build meaningful client relationships. Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr to connect with our team or explore upcoming workshops and resources.
The Difference Maker Revolution podcast is here to inspire photographers to embrace their craft, build stronger client relationships, and grow their businesses. Hosted by photography industry experts, this show is your go-to for actionable insights, real-world experience, and a vibrant community of difference makers.
Tune in for a fun, engaging, and motivational experience as we share the mission of Creating A Healthier Society Through Photography.
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In this episode of the Difference Maker Revolution podcast, Jonathan, Steve, and Jeanine dive into the transformative power of storytelling in photography and how it can deepen client connections.
The team explores the beauty of embracing imperfection, highlighting how capturing authentic moments can resonate more deeply with clients than striving for a flawless photo. They recount experiences from a recent photography workshop in Scotland and discuss the profound impact of storytelling on both client relationships and business growth.
Jonathan, Steve, and Jeanine also address the challenges photographers face in maintaining fresh habits and avoiding the pull of old routines. They offer practical advice on shifting daily mindsets, building community connections, and focusing on creating intentional and meaningful work for clients.
Image Link:
https://drive.google.com/uc?export=download&id=1Sz6HD-kQkZB6enW4_2c_pu8shanNv2b_
Key Discussion Points:
Why imperfection captures the essence of life and builds deeper connections with clients.Insights from a recent workshop in Scotland that empowered photographers to elevate their craft.How storytelling changes the way clients see their photos and their value.Practical strategies to avoid slipping into old habits and stay focused on client stories.The importance of community and collaboration in sustaining creativity and inspiration.Join the Difference Maker Revolution to learn how to create impactful photography and build meaningful client relationships. Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr to connect with our team or explore upcoming workshops and resources.
The Difference Maker Revolution podcast is here to inspire photographers to embrace their craft, build stronger client relationships, and grow their businesses. Hosted by photography industry experts, this show is your go-to for actionable insights, real-world experience, and a vibrant community of difference makers.
Tune in for a fun, engaging, and motivational experience as we share the mission of Creating A Healthier Society Through Photography.
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In this episode of the Difference Maker Revolution podcast, Jonathan, Jeanine, Brad, and Steve share their expert strategies for optimising your photography business during the bustling Christmas season. They discuss the importance of early preparation, maintaining flexibility to handle last-minute orders, and capitalising on unique opportunities like Black Friday to drive business into the new year.
The team reveals their tried-and-tested methods for keeping clients satisfied and returning year after year. From managing holiday-specific inventory, like portrait boxes, to promoting gift certificates and Christmas cards, this episode is packed with practical advice for making the most of the holiday season. Jeanine also dives into her studio’s seasonal themes and planning techniques, showing how staying ahead with new ideas keeps clients engaged and coming back.
Key Discussion Points:
Importance of Early Holiday Planning: Why getting ready for Christmas as early as July can set your business up for success.Handling Holiday Orders and Deadlines: Strategies for balancing early orders with last-minute sessions.Leveraging Thanksgiving and Black Friday: How to use Thanksgiving family gatherings and Black Friday to maximise sales.Offering Gift Certificates: Tips on gift certificates to increase revenue and ensure continued business into the new year.Planning Themed Sessions: Insights into planning unique holiday themes and tailoring sessions to clients’ needs.Preparing for Q1: Why it's crucial to start planning for the new year before January, keeping business momentum high.Join the Difference Maker Revolution to discover how you can make the most of the holiday season!
About the Podcast
The Difference Maker Revolution podcast is your go-to source for strategies to grow your photography business. Hosted by industry leaders Ronan Ryle, Jonathan Ryle, Bradley Bulmer, Jeanine McLeod, and Steve Saporito, each episode offers invaluable insights into marketing, client relations, and business growth, helping you fill your calendar and build a lasting client base. With real-world expertise, these professionals help photographers gain consistent leads and drive more profit, making it easier to manage and thrive in the seasonal photography business.
Take the next step in your photography business journey by visiting https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to learn how the Inner Circle can transform your business!
Tune in to learn, be inspired, and make a difference with The Difference Maker Revolution!
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In this episode of the Difference Maker Revolution podcast, hosts Jonathan Ryle, Ronan Ryle, Jeanine McLeod, Bradley Bulmer, and Steve Saporito dive deep into the often misunderstood topic of "quality leads" in business. They challenge the widespread notion that some leads are inherently “quality” or “low-quality,” and instead argue that mindset, approach, and consistent follow-up can turn any lead into a valuable client.
The team breaks down why many businesses struggle with lead quality and explains how expectations and work ethic play crucial roles in lead conversion. They also discuss the importance of viewing every lead as an opportunity and offer actionable tips for effective follow-up strategies. The conversation highlights how changing your mindset and developing persistence can make all the difference in nurturing leads.
Bradley and Ronan share real-life examples from the photography industry, revealing how ordinary people, not just high-income clients, become the best clients when you invest time and effort into building relationships. Steve and Jeanine discuss the need to take responsibility in lead generation and persistence, showing how life circumstances might be why a client is slow to respond—not necessarily lack of interest.
They also touch on the importance of nurturing long-term relationships through regular follow-ups and storytelling, which keeps potential clients engaged and reminds them of your value.
Key Discussion Points:
The reality behind the "quality lead" myth: mindset and follow-up matter more than “perfect” leads.Why client perception is shaped by your attitude and persistence.Practical strategies for effective lead nurturing and why you should never give up after one call.Real-life examples showing that clients come from all backgrounds, not just high-income areas.The power of storytelling and regular follow-up emails to keep leads warm and ready to convert.How life circumstances impact lead response and why assumptions about “ghosting” can harm client relationships.Connect with the Difference Maker team:
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr
About the Podcast:
The Difference Maker Revolution podcast is a space where small business owners, photographers, and creatives can learn to elevate their financial health, accountability, and overall business success. Hosted by Jonathan Ryle, each episode dives deep into practical methods, strategies, and shared experiences to empower the listener to transform both their business and personal life.
Tune in weekly for insights and real-world advice that can take your business to the next level.
Available on
Apple Podcasts | Spotify | YouTube
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What if paying yourself every Monday could revolutionise your approach to business? Join the Difference Maker team as they explore the concept of “Payday Monday,” a powerful twist on the Profit First system, designed to keep business owners accountable and focused on cash flow.
In this episode, host Jonathan Ryle leads a discussion with Ronan Ryle, Jeanine, Steve, and Bradley on transforming business finances into a weekly habit. They delve into how moving from monthly to weekly distributions can help small business owners like photographers, studio owners, and entrepreneurs establish a steady income and prevent impulsive spending. From building a “cash oxygen tank” for emergencies to leveraging small, consistent steps that compound over time, they provide actionable advice on financial discipline and achieving long-term stability.
Key Topics:
What Payday Monday is and why it’s a game-changer.Benefits of a weekly payout for motivation and accountability.Building cash reserves to withstand emergencies.Understanding the "Profit First" system and how it simplifies cash flow.The psychology of cash management and eliminating financial stress.Avoiding unnecessary expenses and focusing on profitable growth.The team also discusses the importance of planning for financial challenges, the human side of money management, and how even small adjustments can build financial resilience. If you’re looking to take control of your cash flow and create sustainable habits for success, this episode is for you.
0:00 - Introduction to Payday Monday
1:27 - Concept Origins & Profit First Principles
3:19 - Shifting from Monthly to Weekly Paydays
5:04 - Keeping Cash Flow Structured and Accountable
8:06 - Impact of Profit First on Business Focus
13:29 - Warren Buffett's Cashflow Insights
16:30 - Building a Reserve Fund for Stability
19:32 - How a Cash Reserve Helped in a Crisis
23:36 - Steps to Build Long-Term Financial Health
29:03 - Power of Teamwork in Implementing Payday Monday
Connect with the Difference Maker team:
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr
About the Podcast:
The Difference Maker Revolution podcast is a space where small business owners, photographers, and creatives can learn to elevate their financial health, accountability, and overall business success. Hosted by Jonathan Ryle, each episode dives deep into practical methods, strategies, and shared experiences to empower the listener to transform both their business and personal life.
Tune in weekly for insights and real-world advice that can take your business to the next level.
Available on
Apple Podcasts | Spotify | YouTube
#PaydayMonday #ProfitFirst #BusinessTips #FinancialStability #CashFlow #DifferenceMaker
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In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Brad, and Steve delve into the vital topic of aligning your social media strategy with your promotional efforts to maximise conversions.
The team shares their insights on striking a balance between the long-term benefits of consistent content creation and the immediate impact of targeted advertising. Key discussion points include the importance of building trust through alignment, as aligning your social media posts with your running ads fosters trust and improves conversion rates.
They emphasize a proactive marketing focus—ads attract clients, while content creation can yield long-term results. The conversation also touches on the pay-to-play landscape of social media platforms like Instagram and Facebook, which make paid ads essential. While content creation can be challenging, running ads is straightforward and effective in generating immediate leads. Lastly, they discuss the need to stay adaptable, as social media trends shift rapidly, but core marketing principles remain constant.
Key Discussion Points:
The importance of aligning content and ads for consistent messaging.Strategies to balance short-term advertising with long-term content initiatives.Practical tips for running effective Facebook and Instagram ads.The role of evolving platforms like TikTok in the current marketing landscape.Why taking action and maintaining consistent marketing is more valuable than striving for perfection.Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr
and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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In this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, overhead, and salaries.
Brad warns against pricing backwards, recommending starting with your desired profit and working backwards. The team advises against comparing prices with competitors, instead focusing on the value you provide. Steve stresses confidence in pricing, while the group highlights the importance of simplifying pricing structures to avoid client confusion.
Key Discussion Points:
Understanding True ProfitPricing for ProfitabilityAvoiding the Comparison TrapThe Power of Confidence in PricingSimplifying Your Pricing StrategyJoin the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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In this engaging episode of the Difference Maker Revolution Podcast, Ronan, Steve, and Jeanine explore the transformative power of mindset in business success and client relationships. They discuss how our beliefs impact communication, customer experiences, and ultimately, the bottom line. By sharing personal anecdotes and experiences, the hosts provide valuable insights on why it's essential to cultivate a positive mindset to guide both your personal and professional growth.
Steve shares how your mindset acts as the steering wheel of your life, influencing your actions, your clients' perceptions, and their experiences with us.
Jeanine and Steve explain the significance of personalisation in client interactions—greeting clients by name and making them feel valued can have a powerful impact.
Learn how making positive assumptions in sales, such as believing clients want to buy, can lead to improved outcomes, and why confidence in your service directly influences customer behaviour.
Key Topics Discussed:
How Mindset Shapes Reality and Business Outcomes
Enhancing Client Relationships by Knowing Their Names
Managing Team Energy for Positive Client Experiences
Belief Drives Sales Success
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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Today the team discusses the importance of building relationships with other businesses. The conversation highlights how good relationships with other businesses can provide valuable assistance during times of crisis. As in life, business relationships thrive through reciprocity, collaboration, and a genuine intention to help one another.
The discussion also explores how stepping outside of one's own business can provide fresh perspectives and opportunities to learn from others, even in seemingly unrelated industries. We delve into the power of storytelling, noting how creative professionals can leverage their expertise to benefit their business partners.
By being open-minded, actively listening, and genuinely collaborating, businesses can cultivate meaningful connections that extend beyond transactional exchanges and lead to mutually beneficial outcomes.
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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In this week's episode, we delve into the common misconception that average sales value is the ultimate measure of success for a sustainable business. The team shares their insights from their own experience in the photography industry, emphasising that while average sales value is relevant, it's not the sole indicator of a thriving enterprise.
We explore how the photography industry has become overly focused on ego-driven pricing and the perception of success, rather than on delivering consistent, exceptional client experiences.
Ultimately, the key to success lies in understanding that a healthy business requires a holistic approach, considering factors such as lead generation, client conversion, and delivering exceptional value.
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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In this episode, the team delves into the concept of never relying on a single approach, particularly when it comes to marketing strategies. Brad and Jeanine share their experiences navigating the ever-evolving landscape of client acquisition and how they have adapted their marketing over time.
Brad reveals the majority of his new business (a staggering 90%) is generated through Facebook ads. While this strategy has proven highly effective, he acknowledges the potential risks of becoming overly dependent on a single platform.
It’s important to maintain a diverse portfolio of marketing channels in case the tides turn. The key is to avoid the temptation of putting all your eggs in one basket, lest you find yourself vulnerable to the unpredictable nature of the market.
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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This episode of The Difference Maker Revolution Podcast explores the importance of client appreciation events for photographers. We delve into the reasons why showing gratitude to clients is crucial for building long-term relationships, and discuss the key considerations when planning such events.
It’s important to make clients feel like part of a family rather than just a transaction, highlighting the importance of consistency in these events. The team also discusses the power of recurring events, giving clients a consistent moment in a year to look forward to.
We also touch on the role of community and networking, as client appreciation events can be used to partner with other local businesses and provide additional value to attendees.
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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In this episode, we’re still talking about the five mega trends affecting the photographic industry. We continue on the second mega trend - the self-centric photography industry, where photographers often believe that their clients value their unique style and art rather than the emotional connection and meaning they derive from the photographs.
We also explore our third mega trend, "dual worlds". With the rise of social media people are living in both the physical and digital realms, and this has a huge impact on individuals' perceptions of the photography industry. This is closely linked to our fourth mega trend, the impact of AI on photography. Will AI surpass human capabilities? How can photographers focus on the human element?
Our final mega trend is the consumer availability of products, where the once exclusive products offered by photographers are now readily available to the general public. The team discusses each of these trends and their impact on the past, present, and future of the photography industry.
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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This episode is the first in a series of three that focuses on the 5 Mega Trends impacting the photography industry. Knowing the movements affecting the industry enables strategic planning, which is critical for your business.
Strategic planning involves understanding where we want to go and using trends and information to predict the future. Effective strategic planning requires goal setting, marketing plans, and adaptability as trends shift.
We go over the first mega trend of the evolution of photographic equipment, and start on our second mega trend, the self-centric photography industry. We also explore the concept of "stagnation" and the risks of not evolving, emphasising the importance of being willing to let go of what worked in the past and embrace new ideas and strategies.
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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As photographers, we know that relying on organic reach isn’t enough to sustain your business. Paid ads should be a core part of your marketing strategy, as they can instantly boost your visibility and drive more engagement.
Paid ads also give you the power to target specific audiences, meaning you can showcase your unique style to those who are most likely to book your services.
With the digital landscape constantly changing, it is important to adapt with the times. By using the measurable results and insights which paid ads offer you can learn where it is most valuable to focus your energy.
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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Maintaining a positive mindset is crucial for photographers, as it can significantly impact their business success. Focusing on solutions rather than dwelling on problems can often manifest the very solutions you’re searching for. Jeanine shares personal stories from childhood, how her mother instilled in her a positive attitude by always looking for the silver linings, and how this impacts her business today.
The team also highlights practical strategies for maintaining a positive mindset, such as setting time limits for negative thoughts and actively seeking out opportunities for growth and learning. The ability to pattern interrupt and try new approaches when faced with challenges can also help photographers maintain momentum and avoid negative spirals.
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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Are you making effortless sales? Effortless sales strategies are essential for ensuring a steady flow of bookings, providing financial stability and allowing you to focus on your craft. A streamlined sales process enhances the client experience, making it easier for them to engage with your services without feeling overwhelmed or confused.
The team discusses how they have simplified their sales process through refining their offerings, focussing on their clients needs, consistent communication, and utilising automated systems such as CRM tools.
Effortless sales are all about making the purchasing process as smooth and stress-free as possible for both you and your clients. A seamless experience will lead to increased bookings and satisfied clients.
Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.
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