Episódios
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In this episode of The Growth Show, host Whitney Bateson introduces Kirsten Deuman, a registered dietitian nutritionist and founder of RD Nutrition Policy and Research LLC. Kirsten shares her journey of starting her consulting business, which specializes in advancing research policies and programs promoting food and nutrition security and health equity. She discusses the importance of translating complex nutrition research into actionable insights for key audiences, her standout projects, building a supportive professional network, and the role of a strong website in growing her business. Listener takeaways include tips for starting a consulting business, the role of mentorship, and an invitation to a Food is Medicine Advocacy Day event.
Connect with Kirsten Here:Website: https://rdnutritionpolicyresearch.com/
LinkedIn: https://www.linkedin.com/in/kirsten-deuman/
Resources:Healthy Eating Research: https://healthyeatingresearch.org/tips-for-families/ages-5-beverage-recommendations/
Advocacy Day: https://tuftsfoodismedicine.org/2nd-annual-food-is-medicine-advocacy-day-march-12-2025/
In this episode:Kirsten's Journey to Consulting
Consulting Work and Challenges
Building a Consulting Business
Importance of Networking and Professional Support
Creating a Website for Business Growth
Building a Business Without a Plan
The Importance of a Professional Website
Updating and Showcasing Your Website
The Power of Testimonials
Mentorship and Community Support
The Role of Professional Organizations
Advice for Aspiring Consultants
Upcoming Advocacy Event
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Find tips on branding, copywriting, sales, and marketing to grow your online business.Download My Free Resources: Workbooks and guides to clarify your brand, services, and more. Learn About The Wellness Pro Website System: Build a strategic website in 8 weeks with expert guidance and hands-on support.*Can't access the links? Go to whitneybateson/podcast for the full show notes.*
Hosted on Acast. See acast.com/privacy for more information.
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🎉 Don’t miss out! Join us for an exclusive free masterclass on February 4th & 5th, where Whitney will guide you through building a client-attracting website that drives business growth. Register now to start creating the foundation for your wellness business success!
In this episode, Whitney explores the key indicators that signal it's time to overhaul your website to better attract and convert clients. She addresses common thoughts and concerns that may prevent you from updating your site and explains why an effective website is more than just an online placeholder. Whitney uncovers the five major signs that your website is due for a revamp, such as misalignment with your current business goals, poor conversion rates, and difficult navigation especially on mobile devices. Don't miss out on learning how to make the most of your online presence!
In this episode:Why Your Website Matters
Five Signs It's Time to Rebrand
Sign 1: Outdated Business Reflection
Sign 2: Poor Conversion Rates
Sign 3: Difficult User Experience
Sign 4: Lack of Credibility
Sign 5: Inconsistent Leads
Bonus Signs You Need a Rebrand
oin the Masterclass
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here. Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here. Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In this episode of The Growth Show, Whitney Bateson speaks with Angela Behanna, a registered dietitian with over 15 years of experience. Angela shares her journey from working full-time in clinical nutrition and wellness coaching to starting her virtual practice in 2020. She discusses how Whitney's Wellness Pro Website System significantly helped her establish a client-generating website. Angela also offers insights on using her website effectively to attract and manage clients and the importance of flexibility and autonomy in her business. The episode wraps up with details on Angela's upcoming course on nutrition for dancers and valuable takeaways for aspiring business owners in the wellness field.
🎉 Don’t miss out! Join us for an exclusive free masterclass on February 4th & 5th, where Whitney will guide you through building a client-attracting website that drives business growth. Register now to start creating the foundation for your wellness business success!
Connect with Angela Behanna Here:Instagram
Instagram (Dance Mom Nutritionist)
Website
In this episode:Angela's Journey to Starting Her Business
Balancing a Full-Time Job and Business
The Role of the Website in Business Growth
Building a Personal Connection Through the Website
Course Experience and Benefits
The Dynamic Nature of Websites
Empowerment Through Website Management
The Process of Building a Website
Challenges and Solutions in Website Creation
Course Development and Launch Strategies
Nutrition for Dancers: A Sneak Peek
Marketing and Audience Engagement
Upcoming Masterclass Announcement
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:
Read My Blog: Find tips on branding, copywriting, sales, and marketing to grow your online business.Download My Free Resources: Workbooks and guides to clarify your brand, services, and more. Learn About The Wellness Pro Website System: Build a strategic website in 8 weeks with expert guidance and hands-on support.*Can't access the links? Go to whitneybateson/podcast for the full show notes.*
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of The Growth Show, host Whitney chats with Heather Smith, a kidney nutrition specialist and graduate of the Wellness Pro Website System program. Heather shares her inspiring journey from part-time private practice to becoming a full-time business owner. She dives into how strategic blogging and effective SEO transformed her business, attracting clients and boosting her practice's growth. Whitney also highlights the Wellness Pro Website System program, which empowers wellness professionals with affordable, impactful websites tailored to their needs.
If you're curious about how to leverage your website, content, and SEO strategies to grow your private practice, this episode is packed with actionable insights and advice.
>>> Join The Wellness Pro Website System Waitlist! <<<
Connect with Heather Smith Here:Facebook
Website
Freebie
ResourcesEp 43 – Simplifying SEO to Attract Your Ideal Clients with Lorraine Ball
In this episode:Heather's Background, Mission, and Business Growth Journey
The Wellness Pro Website System: How It Helps Practitioners
Transitioning to Full-Time Business Ownership: Challenges and Wins
Why a Great Website, Blogging, and SEO Matter
Unexpected Challenges
Who the Program is Right For, Program Duration, and Flexibility
The Role of Blogging in Business Growth and Client Attraction
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson: Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:
Read My Blog: Find tips on branding, copywriting, sales, and marketing to grow your online business.Download My Free Resources: Workbooks and guides to clarify your brand, services, and more. Learn About The Wellness Pro Website System: Build a strategic website in 8 weeks with expert guidance and hands-on support.*Can't access the links? Go to whitneybateson/podcast for the full show notes.*
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of The Growth Show, Whitney Bateson sits down with Lorraine Ball, a marketing strategist and SEO expert, to uncover the secrets of content-based SEO and its role in driving business growth. They explore the vital importance of a well-designed website in any marketing strategy, clear up common SEO myths, and dive into practical ways to create engaging high-performing content. This episode also offers insights into tools and strategies for simplifying content creation, optimizing for social media, and staying connected with your audience. Plus, Whitney introduces The Wellness Pro Website System, her program designed to help health and wellness professionals build a polished, results-driven website. Don’t miss this packed conversation with actionable advice for boosting your marketing and SEO game!
Join The Wellness Pro Website System waitlist: https://whitneybateson.com/waitlist/
Connect with Lorraine Ball Here:LinkedIn: https://www.linkedin.com/in/lorraineball/
YouTube: https://www.youtube.com/@MTFWPodcast
Instagram: https://www.instagram.com/themtfwpodcast/
Facebook: https://www.facebook.com/MTFWpodcast/
Website: https://morethanafewwords.com
(FREEBIE) Content-Based SEO Strategy Course: https://morethanafewwords.com/project/sp6-content-based-seo-register/
Resources:Opus: https://www.opus.pro/?via=MTFW
Publer.io: https://publer.io/DigitalToolbox
In this episode:Marketing Strategies and SEO Foundations
Busting SEO Myths
Crafting Winning Content-Based SEO Strategies
Tips for Effective Content Creation
The Debate: Quality vs. Quantity in Blogging
Blogging in the Age of Social Media
Why Owning Your Content Matters
Social Media Optimization Tactics
Content Creation Tools and Tricks
Using Customer Insights for Better Content
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Find tips on branding, copywriting, sales, and marketing to grow your online business. https://bit.ly/3ZY7is7 Download My Free Resources: Workbooks and guides to clarify your brand, services, and more. https://bit.ly/3C0DAur Learn About The Wellness Pro Website System: Build a strategic website in 8 weeks with expert guidance and hands-on support. https://bit.ly/3Plm4UWHosted on Acast. See acast.com/privacy for more information.
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In the final episode of the year, Whitney celebrates the growth show's journey since launching in March. She shares personal reflections on how the podcast has boosted her confidence, especially in speaking, and previews her ambition to incorporate video in 2025. Whitney discusses the year's business experiments, notably a successful end-of-year sale after a challenging Q3 launch. She emphasizes the importance of experimenting methodically and listening to gut feelings, particularly in team management. Whitney recounts significant milestones, including a business rebrand, hiring new team members, and reworking website templates. Looking ahead, she highlights goals like increasing team capacity, investing in ads, and leveraging AI for business efficiency. Whitney also plans to share more client success stories and focus on authentic networking. Connect with me on Instagram and share your 2025 goals.
Resources:Ep. 13: Hiring Help in Your Business: Behind-The-Scenes of My Hiring Process: https://bit.ly/3ZOmhoA
Ep. 30:Easy Ways to Grow Your Email List (Get Your First Subscribers!): https://bit.ly/41PC892
In this episode:Reflecting on the Podcast Journey
Lessons Learned in 2024
Experimentation and Launch Strategies
Overcoming Business Challenges
Evolving Perspectives on Growth and Success
Major Milestones and Achievements
Embracing Evolution in Business Roles
Reflecting on Bundle Events
Launching and Welcoming New Entrepreneurs
Overcoming Bottlenecks in Website Templates
Leveraging AI for Business Growth
Networking and Authentic Connections
Goals and Plans for 2025
Personal Reflections and Future Adventures
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson: Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In this episode of The Growth Show, Whitney welcomes Stephanie Long, a business coach for nutritionists, to discuss strategies for getting nutrition clients without a large social media following. Stephanie shares insights from her experience, including the importance of niching, leveraging podcasts, and other alternative ways to attract clients beyond social media. They also debunk some common myths and talk about the value of building genuine connections and finding the right marketing strategies that feel authentic. Whether you're just starting or looking to grow your business, Stephanie provides practical advice to help you succeed.
Connect with Stephanie Long Here:Instagram: https://www.instagram.com/stephanielong.ca/
Website: https://www.stephanielong.ca/
Freebie: https://www.stephanielong.ca/niche
Workshop: https://bit.ly/3BwHyej
Launch Your Nutrition Biz: https://bit.ly/4gJdX0b
In this episode:Stephanie's Journey to Business Coaching
The Importance of Niching Down
Social Media Strategies and Challenges
Alternative Client Attraction Methods
The Role of Email Lists and Freebies
Podcasting as a Powerful Tool
The Challenges and Rewards of Hosting Your Podcast
Guest Podcasting: Leveraging Other Audiences
The Intimacy and Impact of Podcasts
Maximizing Exposure Through Podcast Appearances
Finding the Right Platform for Your Strengths
Exploring Alternative Marketing Strategies
The Power of Referrals and Collaborations
The Value of Personal Outreach and Networking
Adapting and Strategizing for Business Growth
Resources and Support for Nutrition Businesses
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here. Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here. Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In this episode of the Growth Show, host Whitney welcomes Donna Dube, a certified director of operations, business growth strategist, and host of the CEO Amplify podcast. Whitney and Donna discuss powerful and practical strategies to shift from working in the day-to-day grind of your business to embracing your role as a confident CEO. They dive into common challenges business owners face, such as getting bogged down by daily operations, and how to overcome them by focusing on growth tasks, effective delegation, and leveraging CEO power hours. Donna shares insights on how to set up strategic systems, align tasks with goals, and balance personal life with business demands. Tune in for inspiring advice on streamlining your business for success without burning out.
Connect with Donna Dube Here:https://www.facebook.com/donna.dube.96/
https://www.linkedin.com/in/donna-dube/
https://www.instagram.com/ceoamplify/
https://ceoamplify.ca/
Freebie: https://ceoamplify.ca/ceo-power-hour
In this episode:Common Challenges for Business Owners
The Importance of CEO Time
Evaluating Business Tasks: Growth vs. Maintenance
The CEO Power Hour: A Structured Approach
Delegation and Automation Strategies
Identifying Time Wasters
Setting Action-Oriented Goals
Building Rinse and Repeat Systems
Balancing Project Goals and Client Delivery
Breaking Down Goals into Manageable Steps
Creating a Personalized Game Plan
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In this episode of The Growth Show, host Whitney welcomes Laura Jean, a passionate dietitian from Australia, to discuss the importance of aligning personal and business values. Laura, known for her trauma-informed, social justice, and human-centered approach, emphasizes integrating personal values into professional practices to prevent burnout and make conscious business decisions. The conversation explores practical ways to identify and implement core values, use them as decision-making tools, and reflect on them regularly. Whitney also highlights the Thriving Business Holiday Bundle event, which offers free resources, including Laura’s Marketing Without Manipulation workshop. Tune in to learn how to create a more values-driven, sustainable, and fulfilling business.
Connect with Laura Jean Here:Instagram: https://www.instagram.com/dietitianvalues
Value-Based Business Workbook: https://dietitianvalues.kit.com/234277e93e
Grab Laura's Thriving Business Holiday Bundle Contribution: https://whitneybateson.com/thrive/
In this episode:Importance of Values in Business
Defining and Understanding Values
Values as a Decision-Making Tool
Values and Burnout Mitigation
Recognizing Misalignment and Burnout
Aligning Business with Personal Values
Defining Success on Your Own Terms
The Importance of Consistent Values
Practical Exercises for Identifying Values
Integrating Values into Business Practices
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In this episode of the Growth Show, host Whitney welcomes Milton Stokes, the Senior Director of Food and Nutrition at the International Food Information Council. They chat about Milton's extensive career in consulting, focusing on topics such as science communication and consumer perceptions of health and nutrition. Milton shares his journey from working in the restaurant industry to becoming a dietitian and consultant, offering insights on finding clients, building a portfolio, and leveraging online presence. They also discuss the importance of taking risks and saying yes to opportunities, providing practical advice for aspiring consultants. The episode concludes with an announcement about the upcoming Thriving Business Holiday Bundle, offering free resources for business growth.
Connect with Milton Here:LinkedIn: https://www.linkedin.com/in/miltonstokes/
In this episode:Milton's career journey and the entrepreneurial spark
Transitioning from clinical dietitian roles to freelance writing for publications
The power of saying yes to opportunities
Expanding consulting work
The importance of networking
Milton's approach to cold pitching
Diversifying income streams
How a website and online presence can attract clients
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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Ready for an in-depth look at the Wellness Pro Website System? Whitney shows you everything you need to know, from branding and website customization to email marketing and traffic strategies. She also covers templates, technical support, WordPress benefits, enrollment options, and migration tips for existing sites. The session wraps up with a Q&A, where Whitney answers questions about maintenance costs, timelines, and more. Head to YouTube to watch the video version and discover how the Wellness Pro Website System can elevate your online presence!
QUICK -- doors to The Wellness Pro Website System closes on 11/26 at midnight Eastern. Remember: save $500 by using coupon code BFSALE2024
In this episode:Agenda Overview
Program Modules Overview - Branding, Customization, Strategy, and SEO
Copywriting, Email Marketing, and Traffic Generation
Templates, Customization, and Maintenance
Migration Options - Basic, Advanced, and Kajabi Migration
Email Subscriber Transfer and Migration FAQs
Pricing, Group Calls, and Kajabi Course Walkthrough
E-commerce Plugins and Template Customization
Editing and Student Website Examples
Domain FAQs, Ongoing Support, and Conclusion
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In the finale of the 'Website Success for 2025' series, Whitney takes you through her nine-step framework for creating a website that not only looks great but also effectively brings in clients and automates your business processes. She highlights the importance of clear niche identification, strategic page structure, compelling copywriting, and automation tools. Whitney also discusses her upcoming Wellness Pro Website System and a special pre-Black Friday offer, $500 off with code BFSALE2024. Join Whitney's live open house on November 21st at noon Eastern.
Don't forget to visit the series page to grab your free downloadable guide with key takeaways from each episode, join the conversation, and ask questions to help you succeed in 2025!
In this episode:Nine-Step Framework for a Client-Attracting Website
Step 1: Define Your Niche and Ideal Client
Step 2: Branding Essentials
Step 3: Structuring Your Services and Website
Step 4: Mastering Copywriting
Step 5: Automate Your Sales Process
Step 6: Lead Generation and Email Marketing
Step 7: Choosing Your Website Platform
Step 8: Designing and Customizing Your Website
Step 9: SEO and Driving Traffic
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In this episode of the Growth Show Podcast, host Whitney chats about the challenges and misconceptions surrounding DIY websites using platforms like Squarespace, Wix, and WordPress. She emphasizes the importance of not just beautiful design but strategic functionality that converts visitors into clients. Whitney highlights that many DIY and even professionally designed websites fail due to a lack of clear client-focused strategies, strong copy, and conversion-focused pages. She also shares insights on the hidden costs and frustrations associated with DIY website building. Finally, she introduces the Wellness Pro Website System, a comprehensive solution for building strategic, flexible, and easy-to-update WordPress websites designed specifically for wellness professionals.
Don't forget to visit the series page to grab your free downloadable guide with key takeaways from each episode, join the conversation, and ask questions to help you succeed in 2025!
In this episode:
Recap of Part One: Why Just Having a Website Isn't Enough
The Reality of DIY Websites
The Hidden Costs of DIY Websites
Introducing the Wellness Pro Website System
Hiring a Designer: Pros and Cons
Conclusion and Next Steps
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:
Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:
Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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Join host Whitney Bateson as she kicks off the first episode of a three-part podcast series on 'Website Success for 2025.' This series is designed to help you transform your website into a powerful, client-attracting tool as you prepare for the upcoming new year. Reflecting on key achievements from 2024, Whitney talks about aligning your website with your business goals, crafting client-focused copy using the Problem-Agitate-Solution (PAS) framework, and building a functional sales system with automated steps, such as online scheduling and lead magnets. Throughout this episode, you’ll hear success stories, practical tips, and actionable examples to turn your website into a streamlined sales machine. Whitney also introduces the Wellness Pro Website System and highlights upcoming enrollment opportunities.
Don't forget to visit the series page to grab your free downloadable guide with key takeaways from each episode, join the conversation, and ask questions to help you succeed in 2025!
In this episode:Reflecting on 2024 achievements
Setting your 2025 goals & why 'just having a website' isn't enough
Crafting client-focused copy
Automated steps
Lead magnets & the power of an email list
Key website elements
Avoiding DIY website pitfalls
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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Tune in to The Growth Show as Whitney sits down with Joe Sanok to explore the evolving workweek. Drawing inspiration from Joe's book, Thursday is the New Friday, this episode dives into the shift toward a four-day—and even a three-day—work week, offering strategies for better work-life balance. Discover the history and cultural shifts that support shorter work periods and learn how to align your career with personal goals. Whitney and Joe discuss redefining productivity metrics, strategic time management, and the power of breaks and purposeful routines. You’ll also hear about practical exercises like the 'plus one minus one' life menu and discover your sprint type for improved efficiency.
Connect with Joe Here:Facebook
LinkedIn
Instagram
YouTube
Website
Resources:Practice of The Practice Membership
Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want (Book
BE THE FIRST TO KNOW - - Website Success for 2025: A 3-Part Series to Build Your Client-Attracting Website
In this episode:Joe's Personal Experience with a Three-Day Work Week
The History and Evolution of the Work Week
Internal Inclinations of Top Performers
Prioritizing Tasks for Maximum ROI
Challenging Hustle Culture with Neuroscience
Challenging the Hustle Culture
The Plus One Minus One Exercise
Maximizing Weekend Rejuvenation
Understanding Vigilance Decrement
Optimizing Work with Micro Breaks
Identifying Your Sprint Type
Joe's Resources and Final Thoughts
Special Announcement: 2025 Goals
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My BlogDownload My Free ResourcesLearn About The Wellness Pro Website SystemHosted on Acast. See acast.com/privacy for more information.
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In this episode, join Whitney as she welcomes Jennie Wright, a lead generation expert, to share her tips on automated lead generation and email list building. You'll discover Jennie's innovative 'list injection method' for adding thousands of leads ahead of a launch, ensuring consistent business growth. Learn to reduce unsubscribe rates, maintain engaging email tones, and choose the right email marketing platforms. The episode also covers the importance of creating dynamic lead magnets, hosting successful events like webinars and summits, and leveraging collaborations, bundles, and podcast guesting to drive engagement. Whether you're a seasoned marketer or new to these concepts, you'll find practical guidance and inspiring success stories to elevate your lead-generation efforts. Tune in for a friendly, insightful session, and get ready to power up your marketing strategies!
Connect with Jennie Here:Website
Instagram
Facebook
LinkedIn
Resources:Jennie's Freebie
Episode 31
Episode 13
In this episode:Diving into Lead Generation
Understanding List Building
Email List Management Tips
Redefining Lead Generation
Automation Tools and Platforms
Setting Up Automated Lead Capture Forms
Removing Friction in Lead Generation
Creating Dynamic Lead Magnets
The Importance of Client Experience
Effective List-Building Strategies
Leveraging Collaborations and Events
The Power of Segmentation
Success Stories and Final Tips
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the buyer's journey, and techniques for different stages of the marketing funnel: awareness, consideration, comparison, and sale. Janice emphasizes knowing your ideal customer, tailoring marketing efforts, nurturing customer relationships post-sale, and leveraging referrals. Drawing from her extensive experience, Janice offers a downloadable workbook to help listeners map out their marketing path.
Connect with Janice Here:https://www.facebook.com/janicehostager
https://www.instagram.com/janicehostagermarketing/
https://www.linkedin.com/in/janice-hostager/
https://www.youtube.com/c/JaniceHostager
https://janicehostager.com/ and https://myweeklymarketing.com
Resources:https://janicehostager.com/small-business-marketing-plan/
In this episode:Janice's journey and approach to strategy
The Trail to the Sale framework and the stages
Evaluating low-cost products
Discovery calls and handling objections
Upselling, customer service, and post-sale strategies
Nurturing relationships and encouraging referrals
Common mistakes and tailoring strategies
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Whitney explores effective strategies for growing an email list, especially for those starting from zero. The discussion builds on previous talks about launching a course and emphasizes the importance of having an audience before launching a product. The episode offers unique ideas for promoting lead magnets to attract more subscribers. Key tactics include prominently featuring lead magnets on websites, engaging in online communities by providing valuable insights, participating in podcasts, collaborating on freebie swaps with peers, and engaging in bundles. Whitney emphasizes the role of email lists in maintaining audience control over relying solely on social media platforms, and highlights the benefits of nurturing subscriber relationships to turn them into clients over time.
Resources:How to Launch Your First Course
Steps for a Better Lead Magnet
Why You Should Focus on Building an Email List (and How to Start)
>>> FREEBIES
In this episode:The Importance of Building an Email List
Website Strategies for Promoting Lead Magnets
Leveraging Online Communities
Guest Speaking and Collaborations
Advanced Tactics: Bundles and More
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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Whitney breaks down the crucial steps to launching a successful online course in this solo episode. She stresses the importance of audience validation and pre-selling, explaining why understanding your audience’s needs should always come before creating your course. Whitney also highlights common mistakes wellness entrepreneurs often make—like spending too much time perfecting a course without validating the idea or neglecting effective marketing efforts.
Listeners will walk away with practical strategies for building and engaging an audience, pre-selling a course, setting up waitlists, and using beta customer feedback to fine-tune the course content and marketing approach. Whitney also covers the essential role of your website in supporting a course launch and shares ongoing marketing and funnel strategies to ensure long-term success. The episode concludes with an introduction to Whitney’s Wellness Pro Website System, a tool designed to help entrepreneurs create high-converting websites to promote their courses and services.
In this episode:The Importance of Validating Your Course Idea
Identifying and Engaging Your Audience
Pre-Selling and Beta Launch Strategies
Gathering Feedback and Continuous Improvement
Marketing and Sales Strategies
Leveraging Your Website for Course Launch
Ongoing Marketing and Funnel Strategy
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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In this episode of the Growth Show, host Whitney interviews Linda Melone, a seasoned conversion copywriter. They explore the fundamentals of conversion copywriting, emphasizing the importance of creating revenue-driving content. The discussion highlights the role of AI tools, like ChatGPT, in brainstorming, refining, and enhancing copy. Linda elaborates on her transition from a personal trainer to a copywriting expert, offering practical tips on using AI responsibly, conducting customer interviews, and website content. This episode outlines actionable advice for business owners looking to improve their copywriting skills and leverage AI for better results.
Connect with Linda Here:https://linktr.ee/lindamelone
Resources Mentioned:Headline Analyzer
Wellness Pro Website System
In this episode:Understanding Conversion Copywriting
Linda's Journey
Using AI in Copywriting
Overcoming Writer's Block with AI
The Importance of Customer Language in Copy
Using AI for Persona Analysis
Crafting Effective Homepages with AI
Pitfalls of Using AI for Copywriting
Ensuring Accuracy and Empathy in AI Content
Brainstorming Titles with AI
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson:Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.Hosted on Acast. See acast.com/privacy for more information.
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