Episódios
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Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT
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In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :)
A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.
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As part of our series on helping marketers understand different departments, today's session was all about sales.
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How are leaders thinking about AI? - Thomas Barta
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Key Takeaways from the Presentation
Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: Content Creation and Strategy:Heather emphasized the importance of effective prompting, which includes three key components:
Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghostwriter”). Context: Provide background information and specific details (e.g., “I am a UK-based AI trainer looking to create a LinkedIn post”). Clarity: Be clear and specific about the task or information needed (e.g., “Write a LinkedIn post about AI applications in marketing”). Improving AI-generated Content: Handling AI Limitations: Data Privacy and Bias:These insights from Heather Murray’s webinar provide practical guidance for marketers looking to leverage AI in their daily tasks, from automating routine activities to enhancing personalization and data analysis. Effective prompting and an understanding of AI’s strengths and limitations are crucial for maximizing the benefits of these tools.
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We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.
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Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers.Key Discussion PointsThe Craft of MarketingCraft is about acquiring the skill to demonstrate empathy and produce exceptional work.Importance of joy and satisfaction in creating high-quality marketing materials.Generosity in MarketingMarketing as a means of generosity, not just advertising or hype.Emphasis on empathy to understand and meet customer needs.Marketing EvolutionConvenience as a significant trend and its implications.The impact of media and technology on marketing strategies.AI in MarketingAI’s ability to enhance marketing tasks and its current limitations.The need for marketers to focus on strategic, creative, and empathetic aspects.Environmental ResponsibilityMarketers' role in promoting sustainable practices.The importance of aligning marketing efforts with environmental goals.Purple Cow ConceptThe essence of creating remarkable, shareable marketing ideas.Examples and updated perspectives on what makes a Purple Cow today.Failures and SuccessesInsights from Seth’s career on handling failures and making strategic pivots.The significance of learning from mistakes and adapting accordingly.Marketing EthicsDiscussion on the ethical implications of marketing.Avoiding manipulative practices and focusing on genuine value creation.Notable Quotes"Craft is deciding to acquire the skill to demonstrate empathy to produce something that's better than you could have gotten away with.""Marketing is anything that touches the market. That's the way you answer the phone; it's your pricing; it's the stuff you dump in the river; it's the way your employees feel.""If you're not using this free, always-on, thoughtful assistant (AI) to make your work better when you are doing mediocre work, that's malpractice.""Marketing is generous and positive and important when it opens the door for people to do this generative work that they've wanted to do all along to help them get to where they want to go."Additional ResourcesSeth Godin’s BlogThe Carbon AlmanacRecommended Books: Purple Cow, This is Marketing, LinchpinOutroThank you to Seth Godin for sharing his invaluable insights.Encouragement for listeners to apply the discussed principles in their own marketing practices.Subscribe to the podcast for more insightful discussions with leading marketing experts.Visit The Marketing Meetup for upcoming events and interviews.Instagram: @TheMarketingMeetupLinkedIn: The Marketing MeetupSubscribe: themarketingmeetup.com/newsletterAvailable on Apple Podcasts, Spotify, and all major podcast platforms.
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Quick notes from the session (AI generated):
Here are some key takeaways from the talk about the impact of AI on social media:
AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI for ads and content suggestions. Generative AI Focus: The discussion mainly focused on generative AI, which includes technologies like ChatGPT and image generators. These tools use large data models to produce content relevant to specific prompts. Ethical Concerns: There are significant concerns about biased data, copyright issues, and social manipulation with AI tools. The outputs of AI are as good as the data they are trained on, which can perpetuate biases. AI Tools in Practice: Various AI tools were highlighted that help with social media management and content creation, such as OpusClip for video editing and AltText.ai for generating alt text for images, enhancing accessibility. Future Trends: AI is expected to keep evolving, with future trends pointing towards more advanced AI integration in customer service, content repurposing, and data analysis to streamline and enhance social media engagements. Best Practices: It’s advised to be transparent about using AI, develop an AI policy for your organization, and keep up with AI advancements to ensure ethical use and compliance with regulations.This talk offers a comprehensive view of how AI is reshaping the landscape of social media, highlighting both its potential benefits and the ethical considerations that need to be addressed.
Resources
BBC AI guidelines Axios AI+ newsletter Ben’s Bites newsletterTools
Magai.co (all chatbots in one place) Goblin Tools (helpful tools for neurodivergent folks) AltText.ai (quickly generate alt text for images) MaxAI.me (AI extension for Chrome and Edge) Taplio (content tool for LinkedIn power users) Wiseone.io (AI research assistant) OpusClip (video editing assistant) Originality.ai (AI and plagiarism checker)AI tool repositories
There’s an AI for That Futurepedia Product Hunt -
How will AI impact marketers? We discuss with Ross from Foundation :)
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We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry.From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more.Let us know what you think of this style of interview and if you'd like to see more like this.https://themarketingmeetup.com/newsletter/
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Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action.Takeaways:- Discover techniques for confronting and overcoming fears that inhibit personal and professional growth.- Learn how to cultivate a mindset of courage and resilience in the face of challenges.- Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.
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Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha.She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation.
To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM
And for more of our in-person or online events visit themarketingmeetup.com
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We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways:- Understand how marketing efforts align with a meaningful purpose to drive impact.- Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation.- Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns.Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
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Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity
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Bonus episode!!
With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business.0:00 - intro and doing odd things4:00 - how do you find fun in entrepreneurship?6:40 - how do you get over the fear and roll with the punches12:55 - how do you fight to not create vanilla content19:55 - Strategy vs just doing things 23:00 - test and invest
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Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish
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Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.
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