Episódios

  • So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list?
    Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure.
    Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why refusing to test the things you detest most (*cough* pop-ups *cough*) might be preventing you from reaching new heights.
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
    Podcast: Do This, Not That

    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • If you aren’t on TikTok Shop, literally, what are you doing?
    Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop.
    Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok.
    Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out!

    Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects,
    help sites stay optimized for long-term growth. 
    Less repetition, more growth. Visit https://www.wix.com/studio for more information.
     
    00:00:02 - Gen Z and Millennials Collide in Marketing Podcast
    00:00:45 - Gen Z vs. Millennial Marketing Debate
    00:05:09 - Revolutionizing Commerce with TikTok Shop
    00:15:40 - Trust Factor in Affiliate Marketing
    00:23:49 - Leveraging Influencers for TikTok Success
    00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop
    00:34:03 - The Impact of Brand Guidelines
    00:41:31 - LinkedIn and TikTok Strategy Guide
     
    Follow Jake:
    LinkedIn: https://www.linkedin.com/in/trndsttr/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

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  • To: You
    From: [email protected]
    Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header…
     
    Ahhh, the pre-header. Often forgotten, and terribly underused.
    Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can implement today to improve your open rates. 
    It’s so easy that we swear you’ll be asking yourself why you never noticed the pre-header before!
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
    Podcast: Do This, Not That
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?
    Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content.
    She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.
     
    00:00:02 - Marketing Millennials Podcast: Content Creation
    00:01:38 - Funnel is Dead, Use Playground Instead
    00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical
    00:10:46 - Focus on Buy and Use Intent
    00:17:44 - Treat Your Content as Product
    00:22:08 - Finding the Right Content Distribution
    00:23:49 - Product Consumption Across Different Platforms
    00:25:13 - Deepen Your Content Strategy Narrative
    00:32:01 - Mastering Problem and Solution Spaces
    00:37:11 - Mapping Content Depth and Intent
    00:41:41 - Ungate 99% of Your Content
     
    Follow Ashley:
    LinkedIn: https://www.linkedin.com/in/ashleyfaus/
    Twitter: https://x.com/ashleyfaus?lang=en
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it.
    Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets.
    Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who has over 90 million followers?
    Aidan unpacks all the dirty deets and explains whether or not this company is doomed from the start, or destined to redefine how we think about celebrity endorsements.
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.
    Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success.
    Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts?
    Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence.

    00:01:39 - Investing in Marketing to Grow a Fitness Community
    00:09:39 - Maintaining Consistent Branding in Franchises
    00:16:36 - Improving Marketing for a Great Product
    00:25:47 - Immersing Franchisees in Studio Building
    00:29:46 - Focusing on KPIs
    00:36:42 - Revolutionizing Health and Wellness Training

    Learn More About F45:
    Website: https://f45training.com/

    Follow Tom:
    LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/

    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter:
    www.workweek.com/brand/the-marketing-millennials
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Sometimes, it’s ok.
    To break grammar.
    Especially when it comes to email subject lines. 
    In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar? 
    Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what the right amount of personalization is for any email. 
    With tips this hot, we sincerely hope we don’t have to compete against your emails any time soon.
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • The running shoe set to compete with Nike isn’t who you think it is. 
    Move over, Under Armor, because you had your chance and couldn’t cut it. 
    Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conquer the competition for trail runners. 
    Why did Hoka’s choose to go maximalist in a minimalist market? And what makes them so appealing to Gen Z?
     
    Toss out those dirty Air Force 1’s and slap on the most contrarian shoe brand out there.
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • It seems like anyone and their mom can be an online voice of authority these days. 
    How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not?
    Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived. 
    Don’t just put content out there—make it resonate with a larger audience who will look to you as a source of truth and authority time and time again.
     
    Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. 
    After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
    Less repetition, more growth. Visit https://www.wix.com/studio for more information.
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events? 
    Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris. 
    The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand. 
    Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails. 

    00:01:35 - Resurgence of Events in Marketing
    00:07:46 - Trade Show Marketers Embrace Community-Building
    00:13:10 - Creating Successful Events: Tips and Strategies
    00:18:56 - Filter for Planning Successful Events
    00:22:27 - Best Practices for Hosting Engaging Events
    00:25:42 - Innovating Content for Engaging Events
    00:28:48 - Choose Wisely: Marketing Battles Ahead
    00:29:54 - Maximize Event Traffic for Success
    00:35:19 - Measuring Impact of Events for Brands
    00:38:39 - How to Maximize Event Spending
    00:43:31 - Live Events Trump Pre-recorded Videos

    Follow Julius: 
    Website: https://juliussolaris.com
    LinkedIn: https://www.linkedin.com/in/juliussolaris

    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • 🤔 To open with an emoji or not to open with an emoji… that is the question. 
    Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop.
    What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject line so important? 
    You won’t want to miss these super simple tips that are guaranteed to boost your open rates and make your subject line sing.
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Maximize your brand partnerships and create a holistic marketing strategy.
    Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands. 
    How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media success— tune in to gain valuable tips and insights for your own marketing efforts.
     
    00:01:34 - Maximizing Social Media and PR
    00:02:48 - Combining Tactics for Success
    00:07:17 - Creator's Guide to PR Outlets
    00:09:09 - Scaling Social Presence: Strategy Tips
    00:11:15 - Focus on Revenue Growth Strategies
    00:14:02 - Social Media Do's and Don'ts
    00:20:24 - Aligning Brand with Trend Tracking
    00:21:39 - Building Strong Brand Partnerships for Success
    00:25:03 - Crafting a Successful Social Media Strategy
    00:26:33 - Data as Compass, Not a Map
     
    Follow Milou:
    LinkedIn: https://www.linkedin.com/in/miloupietersz/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Unlock the power of creators for your B2B brand. 
    Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. 
    How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts. 
    Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.
     
    00:03:17 - Utilizing Creators in Marketing Strategies
    00:09:34 - Testing Partnerships with Content Creators
    00:18:19 - Building Personal Brands Within Companies
    00:27:23 - Overcoming Consistency Challenges in Starting
    00:31:13 - Take Ownership of Data for Revenue Growth
    00:38:18 - Find Darek on LinkedIn! Stay Connected
     
    Learn More About ConvertKit: 
    Website: https://convertkit.com
     
    Follow Derrick: 
    LinkedIn: https://www.linkedin.com/in/derrickhicks/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Like a good neighbor…
    Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.”
    But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere from Caitlin Clark’s draft pick to sitting stadium side with Travis Kelce’s mom? 
    Aidan unravels how the Jake from State Farm marketing campaign changed insurance commercials everywhere through its unique sense of humor and sarcasm. How are their current marketing efforts blurring the lines between reality and fiction to create a campaign unlike anything before? Sometimes the truth is stranger than fiction…
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • To: [email protected]
    From: “The Person in the Stall Next to You”
    Subject: ONLY Read This During Your Bathroom Break 🚽
     
    Make people open your emails.
    Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line.
    With tips this hot, we guarantee that if you put them into action now, you’ll have people opening your emails before you even finish reaching for that toilet paper. 
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way? 
    Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies? 
    Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more.
    Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans. 
     
    00:02:04 - Unleashing Your Marketing Superpowers for Success
    00:05:23 - The Power of Polarization in Branding
    00:09:06 - Start Building Your Business Early
    00:16:03 - Rapid Rise: Brands and Influencers
    00:17:51 - Growing a Podcast Audience Consistently
    00:24:14 - Early Podcasting Yields Huge Networking Benefits
    00:29:36 - Building Community Through Organic Engagement
    00:30:55 - Crafting a Unique Unifying Belief
    00:32:03 - Harnessing the Power of Organic Marketing
     
    Follow Jon:
    Website: https://marketingsuperpowersbook.com/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn? 
    Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong. 
    Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits? And how can you make sure you make your new relationship with any channel work? 
    Make sure that the next time you break up with a channel that it’s definitely not you—it’s them.
      
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • If he’s wearing boat shoes to a yacht party… à la poubelle. 
    If he’s making marketing videos without a sense of humor… à la poubelle. 
    Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous? 
    Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest? 
    Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before.

     Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. 
    After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

    Less repetition, more growth. Visit https://www.wix.com/studio for more information.
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

  • Why isn’t there a webinar about how to market a better webinar? 
    Seems like a missed opportunity, no? 
    Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals.
    We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates? 
     
    00:01:40 - Increase Webinar Attendance with FOMO
    00:07:28 - Creating a Consistent Webinar Series for Engagement
    00:00:56 - How to Revamp Your Webinar Promotions for Success
    00:02:01 - Leveraging Guests for Distribution Success
    00:07:22 - Targeting with Titles in Email Marketing
    00:10:32 - More Tips for Successful Marketing
     
    Follow Jay:
    LinkedIn: https://www.linkedin.com/in/schwedelson/
    Podcast: Do THIS, Not THAT
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

  • Good vs Bad Marketing.

    Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing.

    What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?
     
    Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy.
     
    Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first!