Episódios
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For the final MHW Mark Podcast episode of 2024, we’ve assembled our largest group discussion ever. A dream team of MHW’s Sales and Marketing experts come together to share their insights on trends and data from this past year, and what we might expect in the industry as we look ahead into 2025.
Host Jimmy Moreland welcomes returning guests Cassidy Poe, Brigid McCabe, Michelle Street Beaudette, and Misha Monticciolo, as well as new friends Joe Nunnink and Brad Buchman.
Want to get on the mailing list mentioned in the episode? Fill in your info here and they'll get you set up.More info about MHW at https://www.mhwltd.com/
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For our final regular episode of 2024, we're talking awards. Specifically, the Las Vegas Global Spirit Awards, and the just-announced Miami Global Spirit Awards. Founder Eddie Rivkin joins MHW's Brigid McCabe and host Jimmy Moreland to talk about what awards mean for both new and established brands, and how to capitalize on a good showing at an awards show.
More about the Las Vegas Global Spirit Awards: Website
More about the Miami Global Spirit Awards: Website - USE PROMO CODE MHW25More info about MHW at https://www.mhwltd.com/
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It's Thanksgiving week here in the US, and this week we're thankful to have Senior Director of Client Strategy at ForceBrands Rachel Doueck stop by the show to talk talent acquisition and retention.
Host Jimmy Moreland and special guest cohost Michelle Street Beaudette dive deep into what brands get right and wrong about attracting talent, how that puzzle piece fits in with a brand's overall strategy, and broader industry trends. Bonus low/no-alc chat at the end of the show - who else is getting an early start on dry January?
As mentioned in the show, here's the 2025 bev industry salary report.More about ForceBrands: Website
More info about MHW at https://www.mhwltd.com/
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Join us as we wrap up our three-part journey into the world of M&A - Mergers and Acquisitions. We conclude our tour of categories with wine, and host Jimmy Moreland welcomes double the guest hosts to guide us along: MHW's MaryAnn Pisani and Brigid McCabe join for a great conversation with the founder of the Growth Beverage collective of brands (Sprout Beverage, InvestBev, BevStrat, Algoma Capital) Brian Rosen.
More info on InvestBev Pitch Week: Website
Visit InvestBev: WebsiteMore info about MHW at https://www.mhwltd.com/
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Beverage Trade Network founder Sid Patel joins the podcast to talk about the importance of B2B, trade marketing, and more for small to mid-sized brands.
Host Jimmy Moreland and special guest cohost MaryAnn Pisani chat with Sid about maximizing your ROI from a great competition result, what metrics really matter when you're just getting started, and how to get the most out of attending one of the many events run by Beverage Trade Network.More about Beverage Trade Network: Website
More info about MHW at https://www.mhwltd.com/
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We are back with part two of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We continue with spirits, and we're joined by a pair of experts with a truckload of great advice for brands in any category: No Sleep Beverage Founder and CEO Nick Papanicolaou and No Sleep Beverage CFO & CIO David No.
Special guest cohost Brigid McCabe joins host Jimmy Moreland as we continue our M&A mini-series.More info on No Sleep Beverage: Website
More info about MHW at https://www.mhwltd.com/
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Join us for part one of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We begin with beer, and we're lucky to have two experts on the topic: Brewers Advisors Founder and President Mike Mitaro and corporate transactional attorney for Kudman Trachten Aloe Posner LLP, Joseph Mannarino.
Special guest cohost Brigid McCabe joins host Jimmy Moreland for a deep dive into M&A, with plenty of great advice for new and established brands.More info on Brewers Advisors: Website
More on Kudman Trachten Aloe Posner LLP: WebsiteMore info about MHW at https://www.mhwltd.com/
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We're thrilled to share our recent chat with 2024 Global Icon of Whiskey and founder of Stories & Sips and Irish Whiskey Experiences Barry Chandler.
Special guest cohosts Brigid McCabe and Ian Perez join host Jimmy Moreland for a freewheeling chat about Barry's journey to Irish whiskey stardom, with some great discussion about the state of the whiskey category, and what brands can do to stand out in a crowded market.Follow Barry Chandler: Instagram
Stories & Sips: Website | Instagram
Irish Whiskey Experiences: Website | InstagramMore info about MHW at https://www.mhwltd.com/
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BoozeBiz founder Caitlyn LuBell and BoozeBiz Partner & Chief Strategy Officer Jen Meacham join the podcast for our first-ever discussion of recruiting in the beverage business.
Host Jimmy Moreland and special guest cohost MHW Corporate Account Executive Misha Monticciolo delve deep into the challenges of hiring talent in this industry, and explore some of the innovative solutions that experts like Caitlyn and Jen have come up with.More about BoozeBiz: Website | LinkedIn
More info about MHW at https://www.mhwltd.com/
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Moedi Wines founder Lesego Holzapfel joins MHW's Michelle Street Beaudette and host Jimmy Moreland to share her brand's development journey and focus on social and environmental impact. Lesego shares advice for non-US brands looking to overcome the hurdles they'll face when approaching the US market.
More about Moedi Wines: Website | InstagramMore info about MHW at https://www.mhwltd.com/
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The MHW dream team is back in this special episode to preview the industry events calendar. On the way, host Jimmy Moreland gets the team into a conversation about seasonality in beverage alcohol, and how to forecast, prepare, and take advantage of any yearly trends.
See the events calendar Cassidy mentions here.
Do you feel Jimmy's comparison to the food/candy industry is accurate? Let us know on Instagram.More info about MHW at https://www.mhwltd.com/
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In this special episode, your host Jimmy Moreland has lovingly edited down an info-packed webinar presented by MHW on July 9th. Cassidy Poe chats with Co-Founder and CEO of Speakeasy Company Josh Jacobs about strategies to achieve success with DTC in OND. We'll also hear selected moments from the Q&A portion of the webinar.
Find out more about Speakeasy Company: Web | Instagram
Don't miss the next webinar! Follow MHW at the links below.More info about MHW at https://www.mhwltd.com/
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Industry veteran and wine & spirits educator Erlinda Doherty joins MHW's Cassidy Poe and host Jimmy Moreland to discuss how alcohol education courses can play an important role in a brand's marketing strategy.
Find out more about Erlinda here: The Vinicola | InstagramMore info about MHW at https://www.mhwltd.com/
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New Dawn Bourbon founder Dawn O'Neal joins MHW's Ian Perez and host Jimmy Moreland to share how MHW's concept-to-commercialization program helped make her brand a reality in just eight months.
More about New Dawn Bourbon: Website | Instagram
Read about MHW's Concept to Commercialization program hereMore info about MHW at https://www.mhwltd.com/
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MHW Senior Enterprise Account Manager Michelle Street Beaudette joins host Jimmy Moreland to demystify the early steps of importation into the US. We touch on compliance, logistics, and finance concerns for brands looking to make the leap into the American market.
2oz Three Spirit LivenerJuice of two lemons3/4oz lavender simple syrup
Then, Michelle dusts off her bartender apron and shares another cocktail creation with us - this one a "free-spirited" zero-alcohol option. Make one yourself and share it with us on social media:
Free-Spirited Lavender HazeShake well with ice, strain into martini glass.
Top with sparkling water and garnish with lemon twist or lavender sprig.More info about MHW at https://www.mhwltd.com/
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MHW Brand Execution Manager Ian Perez joins host Jimmy Moreland to talk bottles - how to overcome the obstacles brands face and maximize the impact of this important early brand choice. Selecting, sourcing, design, supply chain - it's all in here.
Want to chat with Ian about your brand's bottle options? Send him an email.More info about MHW at https://www.mhwltd.com/
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MHW Brand Execution experts Ian Perez and Alexa Greco present valuable insights for new and established brands alike. This webinar, hosted by MHW's Cassidy Poe, has been lovingly edited down to give you the highlights by producer Jimmy Moreland.
Don't miss the next webinar, and your chance to do live Q&A with the experts - click the social media links below to stay up to date.More info about MHW at https://www.mhwltd.com/
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A trio of experts joins MHW's Cassidy Poe and host Jimmy Moreland to talk marketing, PR, and editorial.
Professor Media Group Editorial Director Amy Sherman, Spirits Editor for BevNET Ferron Salniker, and Laura Baddish, founder of The Baddish Group share insights for new and established brands looking to get noticed by the biggest publications in the industry.
At the top of the episode, we mention the "How to Create and Launch a Beverage Alcohol Brand" webinar happening Thursday, April 25 at 11am EST - here is your registration link.
Find out more about our guests:
Professor Media Group
BevNET
The Baddish GroupMore info about MHW at https://www.mhwltd.com/
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General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands.
Find out more about Sassenach Spirits here.
More info about MHW at https://www.mhwltd.com/
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ProWein 2024 is a wrap, and MHW's Ian Perez joins host Jimmy Moreland to share his thoughts. We then delve deep into supply chain and how it interacts with broader strategy decisions as Ian shares key insights from his presentation at the event.
Learn more about the ProWein Trade Fair | InstagramMore info about MHW at https://www.mhwltd.com/
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