Episódios
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In this episode, Jessie chats with Hannah from Boundless Copy about brand voice. We talk about what brand voice is and why it's important, how to discover and develop your brand voice, and how to use it effectively in your copywriting and messaging. About Hanna: Hanna Marcus is the Founder & Head Copy Gal behind Boundless Copy–a copywriting agency that specializes in helping biz owners use their clear, sticky brand voice to flip on the neon welcome sign for their dream people. In the last 8 years, Boundless has helped 400+ creatives, service pros, & more write web copy, sales pages, blogs, and more, all with the mission of inspiring their dream people to take action! Hanna's Links: + Website + Instagram + Threads + Brand Voice Roundup Waitlist for Q4
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of the Unexpected Entrepreneur podcast, Jessie and Aimee discuss the journey of rebranding Aimee's photography business, Please Don't Blink. We talk about the importance of unique branding in the crowded wedding photography market and the insights gained from the rebranding process. Aimee shares her newfound confidence in her brand and website, highlighting the significance of showcasing her personality and style to attract the right clients. About Aimee:
My name is Aimee, and I live in Central Pa. I am a big fan of our 4 distinct seasons, the woods, and having my family close by.
As a lover of Love, adventure, and the outdoors, I feel like I hit the career Jackpot being able to photograph elopements and intimate weddings. I get to document the coolest couples, doing the activities they love, in epic locations, while they say I DO. Is there anything better?
Coming from a photojournalism background, my strength as a photographer comes in anticipating moments and capturing them. I am also the ultimate cheerleader. I want your wedding day to be as amazing as you are!
When I am not photographing weddings, you will probably find me running trails (I have actually run a couple 50 milers), paddle boarding, cross country skiing, drinking coffee, growing killer veggies, or snuggling with my cat Steve.
Aimee's Links:
+ Website
+ Instagram
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of the Unexpected Entrepreneur podcast, Jessie and Samantha Eck dive into the often confusing world of bookkeeping and finances for entrepreneurs. Samantha, a seasoned bookkeeper, shares her insights on how to effectively manage finances, understand key metrics, and navigate the complexities of tax deductions. About Samantha:
Samantha Eck is a bookkeeper for creatives and a coach for bookkeepers looking to build their business. Using her corporate background and education in accounting she focuses on helping creatives read the story their numbers are trying to tell them so that they can utilize them to grow their business to unexpected heights.
When not crunching numbers Samantha can be found spending time with her husband Justin and dog Vivi usually reading, gaming or cross stitching while watching a good show.
Samantha's Links:
+ Grab Samantha's QuickBooks Setup Checklist
+ Check out the Strategic Success Mini Workshop
+ Fill out Samantha's discovery form
+ Website
+ Instagram
+ Threads
+ Facebook
+ LinkedIn
+ YouTube
+ Podcast
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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Are you playing it too safe with your photography brand? In this episode, we explore why authenticity is key to a successful rebrand. We discuss the risks of generic branding, how to infuse more of you into your brand, and actionable steps to create a more aligned and effective presence.
Our links:
+ Grab your FREE ticket to the High-End Wedding Summit
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur, Alexa Phillips from Bright Eyes Creative joins us to explore the evolving landscape of newsletters. We dive into the difference between newsletters and email marketing, why an owned audience is essential for business resilience, and how to strategically repurpose content from newsletters to social media. Alexa shares tips on creating meaningful, engaging content that builds community and boosts conversions.
About Alexa:
Alexa Phillips is a brand & business development strategist and writer. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands through content marketing. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creative entrepreneurs monetize their zone of genius and creativity. She is also the author of Creatives Anonymous, a weekly newsletter that explores what it means to be a modern-day creative.
Alexa's Link:
+ Instagram
+ LinkedIn
+ Threads
+ Creatives Anonymous
+ Musing to Monetized
+ Free Brand Audit Workbook
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of the Unexpected Entrepreneur Podcast, we chat with adventure elopement photographer Stephanie Lamar about her rebranding experience with Inkpot Creative. She shares the pivotal moment when she realized her website no longer represented her vision and how a custom brand helped her stand out in a saturated market. Tune in to hear how this transformation has not only boosted her confidence but also streamlined her business systems, bringing more ease and automation into her workflow.
About Stephanie:
Stephanie Lamar is an adventure and destination elopement photographer based in Death Valley National Park. She travels around the world capturing elopements, intimate weddings, proposals, and portraits for unconventional couples who want a laid-back but luxurious experience. If you can't find her be sure to check the romantasy section at your local bookstore.
Stephanie's Links
+ Website
+ Instagram
+ Facebook
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast, we chat with Kylee Boaman, a wedding and brand photographer, about her rebranding experience with Inkpot Creative. Kylee shares how her brand evolved from inconsistent visuals to a cohesive, recognizable identity that allows her to stand out in a competitive industry.
Kylee's Links:
+ Website
+ Instagram
+ TikTok
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast, Jessie chats with Lauren Glynn about her three-step guide to prioritizing what matters in business. Learn how defining your "why," setting short-term goals, and developing supportive habits can streamline your path to success. Lauren also talks about overcoming the overwhelm of systems and how building habits instead of task lists can lead to sustainable growth.
About Lauren:
Using her experience from working with Fortune 500 companies and the federal government, Lauren Glynn helps online business owners get organized and productive by creating processes that help them manage their time, even with having everything on their plate. With Lauren’s guidance, they can focus on what truly creates value, ease the overwhelm, and build a business that supports the life they want. Her clients gain the clarity and control they need to confidently grow their business without feeling stretched too thin.
Lauren's Links:
+ Threads
+ Instagram
+ LinkedIn
+ YouTube
+ Podcast
+ Website
+ Grab the 7 Days to Streamline Your Business mini-course!
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of the Unexpected Entrepreneur, we explore how your website can build or break your reputation. From slow loading times to poor design and unclear messaging, we discuss common website mistakes that could be driving potential clients away. Tune in for tips on how to improve your photography website and make sure it’s working in your favor.
Our links:
+ Grab your FREE ticket to the High-End Wedding Summit
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast, we chat with Kendra, a portrait photographer who shares how her rebrand transformed her business. Learn how she went from feeling unsure about her website to confidently attracting clients through a new, tailored brand identity and improved SEO.
About Kendra:
Kendra is a true to color portrait photographer who photographs families and events. She specializes in family photography including non-traditional families, families with disabilities and special needs, unique family dynamics, and families that need a little extra love.
Kendra's Links:
+ Website
+ Instagram
+ Facebook
+ LinkedIn
+ Check out Kendra's fall newsletter
+ Grab Kendra's Tips for Your Family Session
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of the Unexpected Entrepreneur podcast, we're diving into why basic branding can hold photographers back and how to create a compelling, unique visual identity that stands out. We chat about the impact of a cohesive brand, the elements of strong branding, and how to make your photography brand work for you.
Our links:
+ Grab your FREE ticket to the High-End Wedding Summit
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur, we chat with our past client Kendahl about her journey to rebranding her business as Light My Love Photo + Film. Kendahl shares why she knew it was time to rebrand, the challenges she faced with her previous website, and the transformations she's seen since launching her new brand.
About Kendahl:
Kendahl Belman is your photographer's favorite photographer. She is a Denver based wedding, couples, and elopement photographer who doesn't just take photos, she preserves memories.
Kendahl's Links:
+ Website
+ Instagram
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this final episode of our blogging series, we dive deep into everything Back Pocket Blogger, our reimagined blogging service for photographers. We discuss the common challenges photographers face with blogging—like lack of time, inconsistency, and struggling to create posts that attract clients—and how Back Pocket Blogger is designed to solve these issues.
Our links:
+ Get 60 blog post ideas for photographers for FREE!
+ Apply for Back Pocket Blogger to completely hand off your blogging every month.
+ Access the episode shownotes here.
+ Grab your FREE ticket to the High-End Wedding Summit from Sep 30th - Oct 4th here!
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Take our FREE website quiz if you're not sure what platform is best for you.
+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast, we chat with photographer Suzanne Fiore, who shares her journey of navigating branding challenges, building her website, and gaining clarity about her business. Suzanne talks about the transformation she experienced after rebranding with us and how SEO and a refreshed website have brought new clients her way.
About Suzanne:
Suzanne is the owner and lead photographer of Suzanne Fiore Photography, a NYC/NJ based, fully inclusive, business that aims to capture your invaluable moments and strives to capture the heart and soul of your unique story for lifetimes to come.
She's had her photography work exhibited at the Seattle Art Fair, the PCNW Gallery in Seattle and her fine art project, Cabaret Photo Gallery, was showcased at the Laurie Beechman Theatre in Manhattan.
Her family portraiture has been featured in publications such as Time Out NY Kids, Mommy Nearest, Jersey City Families and Digital Photo Pro Magazine. Her performing arts photography has been featured in The NY Times, The Observer, Huffington Post, Gothamist, Playbill, Theatermania, BroadwayWorld, TDF and regularly for IRT Theater.
She is an advocate for families who have a relative with a disability and offers customized packages for those families in honor of her Uncle who lived with Down Syndrome.
Suzanne's Links:
+ Website
+ Instagram
+ Facebook
+ LinkedIn
+ Get 20% off any photo session (excluding seasonal mini sessions) from Suzanne by including the code INKPOTSF20 when you get in touch!
Our links:
+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.
+ Apply to work with us on your brand and website in The Rebrand Edit.
+ Access the episode show notes.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Jenn Bays, CEO of Success Beyond, to discuss her Balanced Trifecta: systems, boundaries, and support. Learn how these three pillars can help you create more freedom in your business and life, avoid burnout, and set yourself up for long-term success.
About Jenn:
Introducing Jenn, the visionary CEO of Success Beyond and the vibrant voice behind the Success Beyond podcast. What began as a virtual assistant venture in 2018 blossomed into a comprehensive business management and marketing powerhouse by the fall of 2020.
Driven by a deep-seated desire to uplift creatives, Jenn launched the Success Beyond Podcast in the spring of 2020. With over 130 episodes to date, each Wednesday morning brings fresh insights spanning marketing strategies, operational excellence, and the crucial significance of self-care and mental health.
Join Jenn on a journey of education, empowerment, and inspiration as she continues to champion the success of entrepreneurs worldwide through her dynamic podcast and innovative business solutions.
Jenn's Links:
+ Instagram
+ Facebook
+ Podcast
+ LinkedIn
+ Website
+ Join her email list!
Our links:
+ Get 60 blog post ideas for photographers for FREE!
+ Apply for Back Pocket Blogger to completely hand off your blogging every month.
+ Access the episode shownotes here.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Take our FREE website quiz if you're not sure what platform is best for you.
+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we discuss why your blog posts shouldn't be about you.
Shifting your mindset from self-focused content to educational, value-driven posts can help your blog connect with readers and rank higher on search engines. Learn how to balance personal stories with actionable, informative content that answers search queries and solves problems for your audience.
Our links:
+ Get 60 blog post ideas for photographers for FREE!
+ Apply for Back Pocket Blogger to completely hand off your blogging every month.
+ Access the episode shownotes here.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Take our FREE website quiz if you're not sure what platform is best for you.
+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer and systems strategist, Sandra Henderson, about her location gallery system and how it has not only saved her valuable time, but also helped create a better client experience in her photography business.
About Sandra:
Sandra Henderson is a systems strategist, HoneyBook Educator, photographer, and host of the Keeping It Candid podcast. As a neurodivergent entrepreneur who navigates chronic illness life, she takes a unique approach to utilizing systems, workflows, and automations to help her run two different businesses while still being able to give her mind and body what they need. Her goal is to use that same approach to help photographers and wedding pros create strategic systems for their businesses so they can continue to thrive no matter what life throws their way.
On a personal note, she loves tacos, afternoon naps, all things Bravo, 90’s music, travelling, and spending time at home with her husband, step-son, and two cats!
Sandra's Links:
+ Instagram
+ Facebook
+ Podcast
+ Threads
Our links:
+ Get 60 blog post ideas for photographers for FREE!
+ Apply for Back Pocket Blogger to completely hand off your blogging every month.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Take our FREE website quiz if you're not sure what platform is best for you.
+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we dive into what the increase in traffic from your blog can actually do for your business and the benefits you can see from it.
Our links:
+ Get 60 blog post ideas for photographers for FREE!
+ Apply for Back Pocket Blogger to completely hand off your blogging every month.
+ Access the episode shownotes here.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Take our FREE website quiz if you're not sure what platform is best for you.
+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we talk about how long your blog posts actually need to be based on the different types of content you are writing on.
Our links:
+ Get 60 blog post ideas for photographers for FREE!
+ Apply for Back Pocket Blogger to completely hand off your blogging every month.
+ Access the episode shownotes here.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Take our FREE website quiz if you're not sure what platform is best for you.
+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® learn about all of the important stats to look at when it comes to your blog analytics on Google Analytics and Google Search Console.
Our links:
+ Get 60 blog post ideas for photographers for FREE!
+ Apply for Back Pocket Blogger to completely hand off your blogging every month.
+ Access the episode shownotes here.
+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
+ Take our FREE website quiz if you're not sure what platform is best for you.
+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.
+ Want to DIY your website? Check out our Showit template shop.
+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
+ Interested in being a guest on our pod? Fill out the form on this page.
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