Episódios
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In this episode of The Wisepreneurs Podcast, host Nigel Rawlins interviews Peter Compo, author of The Emergent Approach to Strategy. Drawing on 25 years of experience at DuPont, Peter illustrates how businesses can adapt and thrive in unpredictable environments by employing an emergent thinking framework.
He emphasises that identifying key obstacles, eliminating bottlenecks, and guiding decision-making are crucial steps in maintaining progress, especially when a shift in direction becomes necessary.Peter’s methodology offers a structured design framework to manage uncertainty, which is very relevant for independent professionals and consultants, especially those in their sixties. He underscores the value of remaining creative, continuously adapting, and tackling challenges with both discipline and flexibility. Peter’s insights deliver practical advice to help you survive, grow, and thrive in your business.
Key Themes:
Emergent Strategy: How businesses can adapt to change and grow through emergent thinking.Overcoming Bottlenecks: Identifying and tackling the biggest obstacles to success.Adaptive Design: How strategic rules help guide decision-making in uncertain times.Creative Innovation: Applying concepts from music and science to business strategy.Navigating Uncertainty: Embracing agility and adaptability in a fast-changing market.Connect with Peter Compo
LinkedIn https://www.linkedin.com/in/petercompo/Website https://emergentapproach.com/
Support the show
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website https://wisepreneurs.com.au/
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In this episode, my guest, Gail Greatorex, is a leading expert in product safety with over 25 years of experience. Gail shares her journey from working with the Australian government to becoming a self-employed consultant, where she helps businesses navigate consumer protection laws, compliance, and product recalls.
She reflects on the freedom and flexibility of working for herself, allowing her to choose projects that align with her values and passions.We explore the rising challenges of e-commerce safety, particularly with third-party sellers, and the risks posed by everyday items like button batteries and toppling furniture.
Gail also discusses her role in shaping regulatory standards and her passion for advocacy, establishing herself as a key voice in ensuring safer products for consumers worldwide.
Australian Competition and Consumer Commission (ACCC)Button battery safety regulationsClimateWise Associations https://climatewise.org.au/Product recalls in e-commerceCherry Blossom Footsteps https://gailholloway.com/Manager’s Checklist https://productsafetysolutions.com.au/downloadable-resources/
Additionally, she highlights her work as co-founder of ClimateWise Associations, which promotes addressing climate risks alongside product safety.
Key Themes:
• The importance of product safety and consumer protection
• Navigating the risks of e-commerce platforms and third-party sellers
• The complexities of product recall and business compliance
• Gail’s advocacy work and influence on government regulations
• Insights into emerging product risks like button batteries and unsafe toys
• Gail’s thoughts on the freedom of self-employment and choosing value-driven projects
• ClimateWise Associations and its connection between climate risks and product safety
Mentions:Contact Details:
Website: https://productsafetysolutions.com.au/
LinkedIn: https://www.linkedin.com/in/gailgreatorex/
Support the show
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website https://wisepreneurs.com.au/
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In this episode, I talk with Eliška Šestáková, an academic and productivity expert from the Czech Republic, to explore the world of effective note-taking. Eliška shares her unique approach to organizing information and shows how note-taking can transform the work of professionals. Drawing from her background in computer science and personal knowledge management, Eliška discusses powerful systems like Zettelkasten and tools like Roam Research. These methods help independent professionals enhance their learning, creativity, and project management. Please listen to discover how you might improve your note-taking habits and boost your writing and research productivity.
The importance of note-taking for independent professionalsOverview of the Zettelkasten method for organizing knowledgeBalancing digital and paper note-taking systemsHow Roam Research supports better learning and information retrievalTips for professionals embracing new technology after 60
Key ThemesMentions
Zettelkasten methodRoam Research https://roamresearch.com/How to Take Smart Notes by Sönke AhrensBuilding a Second Brain by Tiago ForteHow to Read a Book by Mortimer AdlerConnect with Eliška Šestáková
Website: https://eliskasestakova.cz/Newsletter: Strange New NotesLinkedin: https://www.linkedin.com/in/sestaeli/X (Twitter): https://x.com/sestaeliSupport the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
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In this episode of the Wisepreneurs Podcast, host Nigel Rawlins chats with Leanne Shelton, a ten-year veteran copywriter and content marketer who has transitioned into AI training. Based in Sydney, Australia, Leanne shares her shift from traditional copywriting to founding Human Edge AI Training, a company that helps businesses integrate AI while preserving the crucial human touch. The discussion explores AI’s growing impact on the creative industry, the significance of prompt engineering, and the challenge of balancing technology with human-centric values. Leanne offers invaluable advice for professionals adapting to the evolving AI landscape, highlighting the importance of continuous learning and strategic thinking.
Key Themes:
The transition from copywriting to AI trainingThe importance of balancing AI with human elementsOvercoming the fear of AI in the workplaceThe role of prompt engineering in content creationThe future of copywriting in the age of AIMentions:
Human Edge AI TrainingChatGPT and other generative AI toolsPrompt engineering techniquesAI DIY Club for practical, hands-on AI learningMicrosoft Copilot for secure AI integrationContact Details:
LinkedIn: Leanne Shelton on LinkedInWebsite: Human Edge AISupport the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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In this episode of the Wisepreneurs Podcast, I spoke with Cedric Chin, the founder of Commoncog, to explore his unique approach to accelerating business expertise.
Cedric shares his journey from leading a startup in Vietnam to establishing Commoncog, a platform that rigorously tests business ideas against real-world scenarios.
The discussion delves into key concepts like cognitive agility, Lia DiBello's triad model of business expertise, and the challenges of mastering business skills quickly.
Cedric also draws parallels between his experiences in Judo and business, offering valuable lessons on mental strength and strategic thinking.Key Themes:
Testing Business Ideas Against Reality: Cedric’s approach to validating business concepts through real-world application.Cognitive Agility: The importance of adapting to new information and changing market conditions.The Triad Model: Understanding the three essential legs of business—Operations, Market, and Capital.Lessons from Judo: How Cedric’s intense training regimen influenced his business approach.Expertise Acceleration: Strategies for speeding up the acquisition of business skills.Mentions:
Commoncog: Cedric's platform focused on practical business education.Leo DiBello’s Triad Model: A framework for evaluating business expertise.Naturalistic Decision Making: A method Cedric discusses for extracting tacit knowledge from experts.Deliberate Practice: The limitations of this method in business contexts.Guest Offers:
Cedric invites listeners to explore the resources available on Commoncog, where they can find in-depth articles, case studies, and a wealth of knowledge on business expertise. Sign up for his newsletter for regular updates and access to free content, including articles on expertise acceleration and case studies that ground theory in real-world examples.Contact Details:
Website: https://commoncog.com/Newsletter Sign-Up: https://commoncog.com/subscribe-to-the-commonplace-newsletter/LinkedIn: https://www.linkedin.com/in/cedchin/Twitter:Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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In this episode of The Wisepreneurs Podcast, Karen Wickre returns after 50 episodes. Karen is a skilled communicator, freelance editor, and networking expert. She shares her insights on building meaningful professional relationships, the benefits of freelance editing, and how to empower yourself through continuous growth. Drawing from her extensive experience in Silicon Valley, Karen provides practical advice for professionals, entrepreneurs, and independent consultants looking to enhance their careers and confidently navigate the freelance landscape.
Key Themes:
Authentic Networking: Building genuine, mutually beneficial relationships.Freelance Editing: Embracing the freedom and flexibility of freelance work.Continuous Professional Growth: The importance of lifelong learning and adaptability.Empowerment: Leveraging experience and confidence in your professional journey.Mentions:
LinkedIn: Strategies for effective networking and personal branding.Continuous Learning: Embracing new tools and staying updated with industry trends.Guest Offers:
Book: “Taking the Work Out of Networking: An Introvert’s Guide to Making Connections That Count” by Karen Wickre.LinkedIn: Connect with Karen on LinkedIn for ongoing networking and professional development insights, especially Wickre Wednesdays.Contact Details:
Website https://karenwickre.com/LinkedIn: https://www.linkedin.com/in/karenwickre/Previous Episode #7 featuring Karen Wickre
https://www.wisepreneurs.au/karen-wickre-on-taking-the-work-out-of-networking/Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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Twitter https://twitter.com/wisepreneurs
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In this episode of the Wisepreneurs Podcast, host Nigel Rawlins interviews Danielle Joworski, a visibility expert and entrepreneur, about the challenges and strategies for breaking the invisibility barrier in business.
Danielle shares her journey from corporate life to entrepreneurship, addressing women's fears and obstacles in becoming more visible and successful in their businesses.
She offers practical tips and insights on building confidence, leveraging community support, and strategically managing business activities to enhance visibility and achieve success.Key Themes
Overcoming visibility fears and boosting confidenceThe impact of ageism and sexism on women entrepreneursThe importance of community support and asking for helpStrategic delegation and operational management in businessTailoring visibility strategies to align with personal values and goalsMentions
Rocket Fuel, The One Essential Combination That Will Get You More of What You Want from Your Business, by Gino Wickman
Hopscotch - Metaphor used by Danielle for breaking down goals
TV Show - Danielle’s experience in hosting a local TV show
Danielle Joworski’s Offer
Visibility Audit—Sign up for Danielle’s newsletter on her website to receive a free visibility audit. This will help you gain clarity on your visibility and practical steps to improve your business visibility.
How to Contact Danielle Joworski
LinkedIn: https://linkedin.com/in/daniellejoworski/
Youtube: https://www.youtube.com/@daniellejoworski
Website: https://daniellejoworski.comSupport the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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In this special episode of the Wisepreneurs Podcast, I'm catching up with Jane Hudson, a Learning and Development (L&D) consultant specializing in regulatory training. Jane was guest number five on the podcast, and now, 50 episodes later, she returns to share her journey from corporate employment to running her own successful L&D consultancy. Jane discusses the intricacies of managing remote teams, effective pricing strategies, and the evolution of L&D post-COVID. The episode is packed with practical advice and insights for independent professionals, especially those in the L&D field.
Themes Covered:
Transitioning from corporate life to self-employmentManaging remote teams in learning and developmentEffective pricing strategies for L&D consultantsCreating impactful regulatory training programsBalancing work and personal life as an independent professionalEvolution of Learning and Development post-COVIDImportance of finding and defining a niche in L&DMentions
Articulate Storyline and RISE 360 (e-learning software)Australian Institute of Training and Development (AITD)Institute for Learning Professionals (ILP)WorkSafe Victoria (one of Jane’s past clients)Connect With Jane Hudson
Website https://www.jbasslearning.com.au/
LinkedIn https://www.linkedin.com/in/jane-hudson/Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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Twitter https://twitter.com/wisepreneurs
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In this episode, Nigel Rawlins speaks with Peter Hatherley about the transformative power of AI in digital marketing and business optimization. Important points include the difference between generative and interactive AI, advanced SEO techniques using semantic entities, and the practical applications of AI tools for independent professionals.
Key Topics Discussed:
Peter Hatherley’s journey from digital marketing to AIThe development and impact of semantic entities in SEOGenerative AI vs. interactive AI: Definitions and applicationsOverview of Authored Intelligence products like Semantic Author and ConceptualityPractical uses of AI tools for content creation and business strategyOvercoming fears and misconceptions about AIFuture advancements in AI technology and their implicationsMentions
ExxonMobilBNZPricewaterhouseEthan MollickAuthored IntelligenceFraseGemini 1.5 ProChatGPTGoogle BardConceptuality (Authored Intelligence)Semantic Author (Authored Intelligence)All-In-One Editor (Authored Intelligence)Storyline Author GPT (Authored Intelligence)Prompt Tag AuthorSunoProducts/Websites Mentioned:
Authored Intelligence https://authoredintelligence.com/ChatGPT https://openai.com/Gemini 1.5 Pro https://gemini.google.com/Suno https://suno.com/Luma https://lumalabs.ai/dream-machineFrase https://www.frase.io/Special Offer Save $50 Conceptuality GPT
please note, prices are in USD
http://conceptuality.productdyno.com/pay/EI4FCJJT
Use the coupon: MTSRTSPH1
Connect with Peter Hatherley
LinkedIn https://www.linkedin.com/in/peterhatherley/
Facebook https://www.facebook.com/groups/1325663518289368
Website https://authoredintelligence.com/Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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Episode Summary:
In this episode, Dr. Holly Whelan shares her fascinating journey from academia to the corporate world and eventually to entrepreneurship. She discusses her transition from working in the laboratory to managing global brands at Unilever and how her passion for behaviour change and health led her to co-found Habit Partners® and Younger Lives.
Holly emphasises the importance of sustainable habits, starting a business, and maintaining physical and mental well-being.
She also touches on her collaboration with major organizations like Movember and Weight Watchers and offers practical advice for older professionals looking to stay healthy and engaged in their work.Key Topics Discussed:
Holly’s academic background in Biology and NeuroscienceTransition from academia to Unilever and managing global brandsFounding Habit Partners® and Younger LivesImportance of sustainable habits for well-being and longevityChallenges and rewards of entrepreneurshipAddressing physical and mental health for aging professionalsCollaborations with organizations like Movember and Weight WatchersResources Mentioned:
Books: Atomic Habits by James ClearPeople: Dr. Mark Cobain, Seth Godin, Joan (Train With Joan)Concepts: Life Age Test, Heart Age, Diabetes Age, behaviour change, habit stacking, behavioural activationConnect with the Holly:
Website: Younger Lives GroupLinkedIn: Holly Whelan, PhDPrograms:Life Age TestHeart AgeDiabetes AgeExclusive Free Offer:
Life AgeThe Life Age test takes about 5 minutes and is anonymous. It’s based on leading-edge research and provides a scientifically validated quick snapshot of how your daily habits affect you—and what you can do to feel your best and ‘years younger’ for life.
Use the magic URL link https://lifeagetest.com/?code=VCJRLCOI
that automatically fills in the access code (valid until August 4, 2024).Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
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In this episode of the Wisepreneurs Podcast, my special guest is Debbie Jenkins, an accomplished author and publisher with a rich background in engineering. Debbie shares her thoughts on making a significant impact by writing short, valuable books to build credibility.
Our discussion revolves around the themes presented in her books, "Stop the Credibility Crisis" and "Stop Writing Books Nobody Reads," and how embracing authenticity and using technology can drive business growth.
Debbie’s unique approach emphasises the importance of credibility and how writing concise, impactful books can generate passive income and establish professional authority.
Episode Highlights:•Debbie’s transition from engineering to publishing
•Key insights from “Stop the Credibility Crisis”
•Strategies for writing short, impactful books
•The role of credibility in professional success
•Using books as tools for business growth
•Maintaining authenticity in the digital age
•The influence of technology and AI in publishing
Resources Mentioned:
Books:
•“Stop the Credibility Crisis” by Debbie Jenkins
•“Stop Writing Books Nobody Reads” by Debbie Jenkins
•“The Emergent Approach to Strategy” by Peter Compo
Mentioned Names:•Ann Latham, author of “The Power of Clarity”
•Liz Bywater, PhD, strategic CEO advisor
Connect with Debbie Jenkins:
•Website: Debbie Jenkins
•LinkedIn: https://www.linkedin.com/in/debsjenkins/
•Programs: Writing & Publishing Cohorts, Only Authors Club, The Asset Path® Weekly Strategy Calls—see Debbie's website for details
Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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Discover how Natasha Ginnivan, a researcher from the Blue Mountains and Sydney, reshapes perceptions of ageing and longevity.
Names Mentioned: Lynda Gratton, Andrew Scott, Gloria Steinem, Hazel EdwardsBooks and Authors: "The 100-Year Life" by Lynda Gratton and Andrew Scott
In this episode, Natasha reveals the cultural attitudes towards aging, the impact of stereotypes, and the importance of lifelong learning.
She shares her journey from fashion design to psychology, emphasizing the need for societal shifts in how we view aging.
Listen as she discusses the intersection of health, social connections, and cognitive wellness, offering valuable insights for anyone interested in aging, longevity, and positive aging practices.Other Mentions: University of Third Age, Centre of Excellence in Population Ageing Research, University of Queensland, Distinguished Career Institute at Stanford University, Bunnings
Edgy Elders Promotion
If you would like to purchase some Edgy Elders merchandise, visit https://edgyelders.com.au/
and use the special discount code for listeners for 10% off is EDGYFRIENDS24
Please note that this is a limited-time offer for a few weeks from 5 July 2024
Connect with Natasha
Read her blog http://mobilisingwisdom.com/
Connect with Natasha on LinkedIn https://www.linkedin.com/in/natasha-ginnivan-9b7293167/Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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Join host Nigel Rawlins on the Wisepreneurs podcast as he chats with Emma Williams, a former academic turned business owner. Emma shares her journey from a career in physics and Magnetic Resonance Imaging research to starting her own coaching business.
Leaving Academia: Ditch the blanket, take the skills (Creatively Empowering Researchers in their Careers) https://geni.us/academiaThe UNIque Guide for Women: Confidently embracing your career in research and beyond (Creatively Empowering Researchers in their Careers)
She discusses the challenges academics face when transitioning to industry, the importance of understanding personal values, and her approach to coaching highly skilled STEM professionals.
Emma also touches on the impact of student debt, the evolving job market, and her insights into using AI.
In this packed episode, Emma provides valuable advice for academics contemplating a career change and those navigating professional transitions.
Books by Emma WilliamsCoauthored with Liz Elvidge and Carol Spencely: What Every Postdoc Needs To Know
Leveraging LinkedIn for ResearchersThe Successful Researcher RoadmapHow to write a fellowshipI'm a postdoc ... get me out of here
Courses by Emma Williams https://ejwsolutions.teachable.com/Mentions
Sharon Gaskin https://thetrainerstrainingcompany.co.uk/
Debbie Jenkins https://debbiejenkins.com/
Nether Hall Archers, Cambridge
Addenbrookes Hospital, Cambridge
Connect with Emma Williams
Website: https://ejwsolutions.com/LinkedIn: https://www.linkedin.com/in/emmawilliamstraining/
Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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Join host Nigel Rawlins as he interviews Michael Greenberg, a leading expert in digital operations. In this episode, they dive into the transformative power of AI and automation in business, discussing practical strategies for optimizing workflows, the best note-taking tools, and the benefits of outsourcing.
Tune in to understand how AI, automation, and useful apps enhance productivity to survive, grow, and thrive.
How to connect with Michael GreenbergBusiness Website https://www.3rdbrain.co
Personal Website https://gentof.tech/
ObsidianTanaRoam ResearchClickUpNotionSnipdReadWiseTrelloZapiermake.comSwell.aiGoogle Sheets
LinkedIn https://www.linkedin.com/in/gentoftech/
Mentioned on the podcast
Books
2 Second Lean
AppsSupport the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
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Ask Nigel Rawlins a question or send feedback, click the link to text me.
Join us on the Wisepreneurs podcast as host Nigel Rawlins interviews Annette Densham, co-founder of the Audacious Agency. Annette shares her storytelling and personal branding expertise, discussing how these skills can help business owners and independent professionals enhance their visibility and influence, especially with Business Awards. Learn how resilience and effective networking play crucial roles in professional success, and gain insights from Annette’s journey from journalism to entrepreneurship.
Stevie Awards https://stevieawards.com/Telstra Best of Business AwardSale of the Century (TV Show)Crikey (Online Journalism Platform)Kochie ( Kochie Business Builders) https://www.kochiesbusinessbuilders.com.au/
Offers
Award Winning Free Training
https://montavi.thrivecart.com/award-winning-free-tranining/
MentionsConnect with Annette Densham
The Audacious Agency https://theaudaciousagency.com/
LinkedIn https://www.linkedin.com/in/annettedensham/Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Please support the podcast
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Ask Nigel Rawlins a question or send feedback, click the link to text me.
Join host Nigel Rawlins as he chats with Kate Toon, an Australian digital marketing coach and business mentor, about the essentials of building a successful online presence. In this episode, Kate shares her expertise in SEO, copywriting, running a business, and the importance of personal branding. She provides actionable advice on balancing work and life, outsourcing tasks, and generating passive income. Whether you're an experienced independent professional or just starting, this episode is packed with valuable insights to help you navigate the digital landscape and achieve your business aspirations.
Magai · All the World's Best AI Models in One SubscriptionThis American Life and the host Ira Glass This American LifeRand FishkinNeil PatelRobert Vlach https://www.wisepreneurs.au/s1e38Mark Goulston https://www.wisepreneurs.au/s1e8
Mentioned on the podcastConnect with Kate Toon
LinkedIn https://www.linkedin.com/in/katetoon/Website Business mentor & digital marketing coach for humansFacebook https://www.facebook.com/kateToonInstagram (@kateToon)YouTube Kate ToonKate Toon (@KateToon) on XKate Toon's Online Programs
https://therecipeforseosuccess.com/seo-courses/ecourse/
Kate Toon Copywriter | Clever, creative copywriting
https://www.clevercopywritingschool.com/
Books By Kate Toon
Six Figures While You Sleep
Six Figures in School Hours
The Confessions of a Misfit EntrepreneurSupport the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Please support the podcast
https://www.buzzsprout.com/2311675/supporters/new
Stay one step ahead with The Wisepreneurs Insider newsletter
As a subscriber, you'll get:https://wisepreneurs.com.au/newsletter
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Ask Nigel Rawlins a question or send feedback, click the link to text me.
Join host Nigel Rawlins in a captivating conversation with Gill Andrews, a conversion copywriter and website consultant, on the Wisepreneurs Podcast. Gill offers valuable insights into what makes the copy on your website truly effective in generating business, discussing topics like user-centric design, SEO, content marketing, and common pitfalls to avoid. Whether you want to revamp your site or start from scratch, this episode provides practical advice and frameworks to help you succeed online.
Book: Making Your Website Work, 100 Copy and Design Tweaks for Smart Business Owners by Gill AndrewsFreelancer Homepage Checklist: Turn Your Visitors into Paying Clients https://gillandrews.com/freelancer-homepage-checklist-template/Business Soul Searching Self-Paced Course https://gillandrews.com/online-course-find-unique-value-proposition/The Emergent Approach To Strategy by Peter Compo
Mentioned on the podcast
Connect with Gill Andrews
LinkedIn https://www.linkedin.com/in/gill-andrews/
Website https://gillandrews.com/Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Please support the podcast
https://www.buzzsprout.com/2311675/supporters/new
Stay one step ahead with The Wisepreneurs Insider newsletter
As a subscriber, you'll get:https://wisepreneurs.com.au/newsletter
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Ask Nigel Rawlins a question or send feedback, click the link to text me.
In this episode of Wisepreneurs, host Nigel Rawlins welcomes Fiona Allman-Treen, an expert in website strategy and author of "Website Mastery for Business Owners Who Don't Speak Tech."
During our conversation, Fiona generously shared her wealth of experience and insights on creating strategic, valuable websites with powerful business tools. She underscores the significance of understanding your ideal client, making smart investments, harnessing technology, and upholding authenticity in branding. Please listen for practical advice and actionable strategies to enhance your online presence and business.
Fiona's Book & Course
Website Mastery for Business Owners Who Don't Speak Tech by Fiona Allman-Treen
Download a free chapter here: http://www.websitemasterybook.com
Publishing Mastery: from Ink to Impact http://www.publishingmastery.co.uk
Where you can connect with Fiona Allman-Treen
Facebook: http://www.facebook.com/fatpromotions
Twitter: http://twitter.com/fatpromotions
LinkedIn: https://www.linkedin.com/in/fatpromotions-website-design/
Instagram: http://www.instagram.com/fatpromotions
YouTube: https://www.youtube.com/@fatpromotionsSupport the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Please support the podcast
https://www.buzzsprout.com/2311675/supporters/new
Stay one step ahead with The Wisepreneurs Insider newsletter
As a subscriber, you'll get:https://wisepreneurs.com.au/newsletter
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Ask Nigel Rawlins a question or send feedback, click the link to text me.
Nigel Rawlins talks with Dr Debra Zahay-Blatz, a marketing professor and industry expert, to explore practical strategies for leveraging data and technology to drive better marketing decisions and career growth as an independent professional.
Leveraging her extensive customer information management and digital marketing background, Debra provides actionable advice on personal branding, data-driven marketing strategies, staying innovative, and maintaining a competitive edge, all of which are directly relevant to your professional growth as independent marketing and digital marketing professionals.
Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay-BlatzArriving Today by Christopher MimsThe Emergent Approach to Strategy by Peter Compo https://emergentapproach.com/Works by William Arruda on personal branding https://williamarruda.com/
As mentioned in this podcastConnect with Dr Debra Zahay-Blatz
Google Scholar https://scholar.google.com/citations?user=WIsqcQMAAAAJ&hl=en
St. Edwards University https://www.stedwards.edu/directory/employees/blatz-debra-z
LinkedIn https://www.linkedin.com/in/drzahay/Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Please support the podcast
https://www.buzzsprout.com/2311675/supporters/new
Stay one step ahead with The Wisepreneurs Insider newsletter
As a subscriber, you'll get:https://wisepreneurs.com.au/newsletter
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Ask Nigel Rawlins a question or send feedback, click the link to text me.
Hazel Edwards OAM*, an authorpreneur, shares her extraordinary journey from teaching to becoming a prolific author with an impressive portfolio of over 200 books.
Hazel shares her unique perspective as a children's author, recounting her journey through the ever-evolving publishing industry and her challenges in balancing her career, family life, and adventurous writing career.
Listening to Hazel's experiences will give you valuable insights into building a fulfilling writing career while embracing wisdom and experience as an older entrepreneur. Discover the crucial importance of adaptability and the transformative power of supportive relationships, hallmarks of a true wise@work professional and wisepreneur.
Her stories of mentorship, risk-taking, and maintaining a rich personal life while embracing change will inspire aspiring writers and independent professionals.
Judith RodriguezMeredith Fuller https://meredithfuller.com.au/George PappasAileen HallRyan KennedyDag Hammarskjöld https://en.wikipedia.org/wiki/Dag_HammarskjoldToorak Teachers CollegeHolmes Glen TafePenguin PublishingHodder and StoughtonAmba Press (Alicia Cohen) https://ambapress.com.au/Untapped Project of Melbourne University https://untapped.org.au/
Connect with Hazel Edwards OAM
Hazel Edwards' official website: HazelEdwards.com
LinkedIn https://www.linkedin.com/in/hazel-edwards-oam-0b4543a/
Mentioned on the podcastBooks
There's a Hippopotamus on our Roof Eating Cake by Hazel Edwards
https://hazeledwards.com/picture-books/Not Just a Piece of Cake: Being an Author by Hazel Edwards
https://hazeledwards.com/book/not-just-a-piece-of-cake-being-an-author/Antarctic Dad by Hazel EdwardsF2M: The Boy Within by Hazel Edwards and Ryan KennedyCleaved by Jane Cafarella (Hazel's student)Support the show
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Please support the podcast
https://www.buzzsprout.com/2311675/supporters/new
Stay one step ahead with The Wisepreneurs Insider newsletter
As a subscriber, you'll get:https://wisepreneurs.com.au/newsletter
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