Episódios
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Episode #10 - Get Out of Your Head and Into Your Brand!
Guest: Deborah TaylorThat important presentation? Let’s get started with it first thing tomorrow morning! Calling the prospect and talking about the proposal? Let me get my website finished first in case they check it out. 😂
The FB Live that I wanted to do today? I think I need to postpone it because I am having a headache.
Oops. Can you relate?🤔
Yes, Mrs. Procrastination, here we are! Sneaking into your day and doing a bit of “business self-sabotage”. One day at a time! 🙈
👉 If this sounds familiar… you will enjoy this week’s Brandcast. I invited Deborah Taylor to chat with me about “How to get out of your head and into your brand.” Because you can’t build a successful authentic brand and business if you are constantly in procrastination mode.
Deborah is a Hypnotherapist and author of the book “How to be a finisher!” 27 Proven Strategies to Overcome Procrastination from the Inside Out. By the end of this Brandcast, you will know:
👉 How society is conditioned to fit in and be like everyone else!
👉 Why you can’t build a successful brand when you are in overthinking mode!
👉 How to become a good mentor for your brain!
👉 Three practical strategies to overcome procrastination that you can apply right now!
👉 The 17 layers of procrastination including the not-so-obvious signs that might surprise you!👉 Important Links:
Not sure how to market yourself and create a brand that makes you the #1 choice in your market?
Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU. https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding
Instagram: https://www.instagram.com/youthentic.branding/
LinkedIn: https://www.linkedin.com/in/kerstinheuer/👉 Connect with Deborah Taylor:
Website: http://www.thesubconsciouscompass.com/ - might get an update on it. As the website is broken.
Facebook: https://www.facebook.com/deb.taylor.9843
Instagram: https://www.instagram.com/iamdeborahtaylor/
LinkedIn: https://www.linkedin.com/in/thesubconsciouscompass/
👉 Order Deborah’s book here: https://howtobeafinisher.podia.com/how-to-be-a-finisher -
Episode #9: Building Your Most Successful Brand by Knowing Your Human Design!
Guest: Andrea Niño de Guzman
✔️ You have done all the things that you think you should do.✔️ Followed strategies and plans that the gurus said will work for everyone even if… 🤯 (Sure… 😂).
✔️ Attended high ticket programs to dive really deep and get top-notch advice!
✔️ Showed up on social media somewhat consistently.
❌ But still... You are not making the progress you want.❌ You are moving forward at snail speed.
❌ Things feel rather draining and you are wondering !@$%#!
❓ What else should I do???
👉 If this sounds familiar… Then my friend I have the best news for you!
In this week's episode of the YOUthentic Brandcast, I have the amazing Andrea Niño de Guzman as a guest and we talk about all things Human Design. Specifically, we dive into ‘how to build your brand and marketing strategy that is fully aligned with who you are so that building a successful business is in flow and at ease!’
(No way? 🤔 Yes way! 🥳)
By the end of this Brandcast you will know:
✔️ What is Human Design and how can it help you to create an amazingly successful business with ease!
✔️ Why not all advice that we receive from Top Coaches and Consultants work for us even it’s supposed to work 100%
✔️ Why niching down might keep you stuck instead of setting you up for success!
👉 Important Links:Not sure how to market yourself and create a brand that makes you the #1 choice in your market? Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU.
https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding
Instagram: https://www.instagram.com/youthentic.branding
LinkedIn: https://www.linkedin.com/in/kerstinheuer/👉 Connect with Andrea Niño de Guzman:
Facebook: https://www.facebook.com/andrea.ninodeguzman
Instagram: https://www.instagram.com/ang.transformationcatalyst/
LinkedIn: https://www.linkedin.com/in/andrea-ninodeguzman/ -
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Episode #8: How to stand out without saying F@#%, D@#!, and all that other S&%$
Our Guest: Aaron WrixonI am not gonna lie! Getting noticed is not the easiest thing to do in an overcrowded and noisy online space! 🤡
Some people use F@#%, D@#!, and all that other S&%$ to get people to listen! If Gary V does it, it's probably legit, right?
But is it really authentic? To you and the service you offer?🙀
Does it really attract the people you want to work with? 🤔
If you are wondering how to be seen and heard, and connect with your dream clients while staying true to yourself then this is the session you might want to tune in to! 💃 Join Kerstin Heuer and Aaron Wrixon for this episode when we talk about finding your authentic brand voice.
Aaron Wrixon is a genius when it comes to writing authentic copy that not only converts but expresses your personality in an authentic way. He has been paid for writing over 7 million words and has written for more than 120 different industries across the English-speaking world.
By the end of this episode you will have learned:
👉 How to find your brand voice without saying F@#%, D@#!, and All That Other S&%$
👉 The difference between brand tone and brand voice and how to use it in emails, social media, and on your website!
👉 How knowing your archetypes helps you to show up in an authentic way!
What the F@#% are you waiting for? (just kidding...) 😂
By the end of this Brandcast you will know:
✔️ Why swearwords don’t help you to stand out.
✔️ The Toni Robbins technique and why it’s turning people off!
✔️ The authentic way to stand out: Your brand voice and brand tone.
✔️ The secret of using four dimensions of brand voice
✔️ The best way to connect with your readers
✔️ What are brand archetypes and to use them to find your authentic brand voice
✔️ How to get into other people's heads?
✔️ The #1 rule everyone must follow to persuade a reader
✔️ The only reason we write for the web
✔️ Aarons new book release and Amazon Best Seller: 60 days to LinkedIn Mastery
👉 Important Links:
Not sure how to market yourself and create a brand that makes you the #1 choice in your market? Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU.
https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding
Instagram: https://www.instagram.com/youthentic.branding
LinkedIn: https://www.linkedin.com/in/kerstinheuer/
👉 Connect with Aaron Wrixon:Website: https://wrixon.com/
LinkedIn: https://www.linkedin.com/in/aaronwrixon/
Instagram: https://www.instagram.com/onlyonewrixon/
Facebook: https://www.facebook.com/aaronwrixon -
Episode #7 - How to be a Sales Ninja without being pushy, salesy, slimy or sleazy!
Guest: Adam KiddooThis episode should really be named "The Art of Selling from Your Heart!" because being a Sales Ninja is NOT what you might think! 🤔
Pushy, salesy, and slimy don't sell a thing. Because nobody wants to be sold or spoken at. What people really need is leadership from a place of service. And that is exactly what Adam Kiddoo and Kerstin Heuer with YOUthentic Branding will be talking about. Adam Kiddoo is a business coach, marketing expert, and heart-centered sales ninja. He recently passed the $1 Mio in sales for top coaches James Wedmore, Jim Fortin, and Brandon Lucero - and that after being scared to do any sales calls at all for most of his life! 💰
After listening to this episode you will have learned:
👉- The most important traits of a Sales Ninja that everyone can master!
👉 What to answer when your prospect says "I can't afford this!"
👉 The three lines a potential client needs to cross!
👉How to manage your energy during a sales call and quiet your mind!
👉How to feel empowered and be authentic when having sales conversations!By the end of this Brandcast you will know:
✔️ Adam’s epiphany moment! From being scared to being of service! (And loving sales!)
✔️ How to get out of the overthinking mode and shift the mindset from being afraid, fearful, doubtful, and scared to standing in our own power.
✔️ The 3 lines you need your potential clients to cross!
✔️ What it means to honor your offer!
✔️ How to lead a powerful sales conversation and control a frame
✔️ The importance of our own energy and alignment in sales conversations
✔️ Why sales tactics don’t work anymore and what to do instead!
✔️ How to feel centered and during a sales conversation and quiet your mind
✔️ The most important skills to being a Sales Ninja!
✔️ What to answer when your prospects say that they “can’t afford it”!
✔️ Free epic live series: Uncover the 3 CORE COMPONENTS of selling with your heart in order to connect deeper, honor your offers and rapidly scale your business WITHOUT ever feeling pushy, salesy, or sleazy.Learn more about the free Live Series:
https://adamkiddoo.com/brand
Tune in to one of Adams Podcasts here: 011 - Staying Centered In The Swings of Life - Episode Page https://www.adamkiddootraining.com/a/...👉 Important Links:
Not sure how to market yourself and create a brand that makes you the #1 choice in your market? Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU.
https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast
👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding
Instagram: https://www.instagram.com/youthentic.branding/
LinkedIn: https://www.linkedin.com/in/kerstinheuer/ -
Episode #6 How to ask for what you want - And receive it!
Guest: Astrid TeigaasRaise your hand ✋if you have ever been in a situation where you wanted to ask for a high ticket price for your service but then didn't because you thought that the potential client wouldn't pay that much for it!
I am raising both ✋✋ right here and now! 😂 But here is the thing: By doing that we are actually attracting exactly those clients who wouldn't pay that price. Say what?
And it all starts with a negotiation that we have in our mind before even entering the conversation with a client about it. 🤔
Bonjour, Mme Sabotage! What were you thinking? 🤪 I had no clue that my mind would do that to me - until I met Astrid Teigaas. Astrid is a negotiation teacher and coach and I am absolutely excited to have her on our show! Tune in to this episode when Kerstin Heuer chats with her guest about “How to ask for what you want! And receive it.”
At the end of our 20ish minutes' chat, you will have learned:
👉 A simple 3 step strategy on how to successfully negotiate
👉 Why you are doing your client a disservice when you don't ask for your dream price
👉 Why it is not a bad thing to get a NO✔️ The first person you negotiate with is yourself
✔️ How to negotiate based on market value
✔️ Why questioning your own service leads to finding people the wrong people
✔️ 3 Steps to get out of the inner negotiation cycle
✔️ What it means to get a No
✔️ The trap of making pricing assumptions
✔️ The universal referral system
✔️ How to work with Astrid👉 Important Links:
Not sure how to market yourself and create a brand that makes you the #1 choice in your market? Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU.
https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast
👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding
Instagram: https://www.instagram.com/youthentic.branding/
LinkedIn: https://www.linkedin.com/in/kerstinheuer/
👉 Connect with Astrid Teigaas:
Website: https://astridteigaas.com/
LinkedIn: https://www.linkedin.com/in/astridteigaas/
Instagram: https://www.instagram.com/astridteigaas/
Facebook: https://www.facebook.com/astrid.teigaas -
#5 - How much personality do you need to build your brand?
Our Guest: Jenni MorianWhat happens when you bring a Hypnotist and a Brand Cheerleader together? 🙈
And how much personality do you need to build your brand? 🤩
We talk about:
✔️ What makes people really decide to work with you?
✔️ How to show up authentically without losing it!
✔️ The moment when Jenni decided to intentionally build her brand!
And...
✔️ How you can go from being overwhelmed to calm in 7 minutes!
Well, we will chat about more and might laugh 😅 until we pee our pants but that you won't notice.🙈
Let's get branded.👉 Important Links:
Not sure how to market yourself and create a brand that makes you the #1 choice in your market? Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU.
https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding
Instagram: https://www.instagram.com/youthentic.branding/
LinkedIn: https://www.linkedin.com/in/kerstinheuer/👉 Connect with Jenni Morian:
Instagram: https://www.instagram.com/jenni.morian.hypnosis/
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Episode #4 - Wake the Creative Within!
Guest: Kia AbreraI think this is one of the toughest things as an entrepreneur: Creating something exciting and new that people really want or want to be part of! No matter if it's a new service or a product! It's one thing to have great ideas but another to execute those ideas, learn from your failures, get up again and create something amazing based on what you have learned. Join me this week when Kia Alvarez-Abrera and I chat about "How to create a standout brand in a world where everything already exists!"
By the end of this Brandcast you will know:✔️ Why do we have to be brave to create? (Rather pursue a formula than try something new, every time we suggest something new, people. Those who are brave enough, bold enough to create something new that is authentic to them. Everyone is creative but we are not brave enough to pursue it
✔️ What can people do to take brave ideas and create something that is worthwhile sharing? (Not a lot of people tell you how to be brave. Look for your next doable step. Risk small. After the first hurdle go to the next doable step. You are being brave but are also practical.
✔️ Coaching program example,
✔️ Why big hurdles intimidate us, the power of the next doable step
✔️ The Be Do Have Model
✔️ How can even non-creative people be creative!
✔️ What is creativity?
✔️ How can we help other entrepreneurs, clear understanding as a person and a brand. You are not sure how this applies to you.
✔️ Why clarity on your brand and who you are
✔️ Be clear about what you stand against.👉 Important Links:
Not sure how to market yourself and create a brand that makes you the #1 choice in your market? Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU.
https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding
Instagram: https://www.instagram.com/youthentic.branding/
LinkedIn: https://www.linkedin.com/in/kerstinheuer/👉 Connect with Kia Abrera:
Website: https://www.kia-abrera.com/
LinkedIn: https://www.linkedin.com/in/kiaabrera/
Instagram: https://www.instagram.com/kia_abrera/
Facebook: https://www.facebook.com/kiabrera/ -
Episode #3 - Skyrocket Your Brand By Releasing Trapped Emotions!
Our Guest: Gina HansenWhat if I told you that you have trapped emotions that hinder you from reaching the next level in your business? 🤔 Wait! What? How can emotions be trapped?
To be honest with you, I had absolutely no clue that something like trapped emotions even exists, not to mention that they can be the reason for not having success in business.
Until I met Gina Hansen!
Watch Gina Hansen and Kerstin Heuer in this episode of the YOUthentic Brandcast. By the end of this Brandcast you will know how releasing trapped emotions enables us to show up with joy as the best version of ourselves so we can build a business and life we love.
By the end of this Brandcast you will know:
✔️ What are trapped emotions and how do they hinder us?
✔️ How can we release something that we are not aware of or can’t see?
✔️ How energy can create layers around our heart and hinder us from being authentic and building relationships in business and life
✔️ How releasing trapped emotional energies like shame, guilt, frustration help us to show up as our true self and attract the right people
✔️ Kerstin’s confession about releasing her own trapped emotions
✔️ Gina’s Story of healing her own body from depression and cancer
✔️ The Emotion Code by Dr. Bradley Nelson; How Heartwalls build up and affect relationships in business and life
✔️ Emotional money blocks and how they hinder us from attracting more money in our life?
✔️ How building connections with energetic aligned people help to expand Gina’s business
✔️ Why marketing, systems, and automation don't work and inner branding needs to be the first step to build an authentic and successful brand
✔️ How can we find out if we have any trapped emotions that are holding us back?
👉 Important Links:Not sure how to market yourself and create a brand that makes you the #1 choice in your market? Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU.
https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast
👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding
Instagram: https://www.instagram.com/youthentic.branding/
LinkedIn: https://www.linkedin.com/in/kerstinheuer/👉 Connect with Gina Hansen:
Website: https://bookme.name/Alohagina
LinkedIn: https://www.linkedin.com/in/gina-hansen/
Instagram: https://www.instagram.com/emotioncode.energyhealing
Facebook: https://www.facebook.com/GinaHansen808 -
Hi, we are Kerstin & Dirk and you are listening to the YOUthentic Brandcast.
This is your place to get inspired to build a thriving brand by leading with your heart and standing up for what you believe in. It's time to stop overthinking, staying hidden, and waiting for the perfect moment.
Our world needs more heart-centered leaders and NOW is your time to shine! Are you ready to say no to outdated marketing tactics? And yes to authentically leaning into who you are? So you can show up with joy and unstoppable confidence and build your brand from a place of abundance and alignment? This Brandcast will show you how.
Thanks for tuning in today. If you enjoy our episodes we would appreciate a review.
~~ if it is a good one~~
We release a new episode every week - You might want to hit the subscribe button to get notified.
Are you ready to build your aligned brand? Connect with us by following the link on this page. We can work together 1-on1 or you can join our small group program.
Until next time! I am your host Kerstin Heuer.
https://youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast -
Episode #2 How to Stop Trying to be Perfect and Setting Healthy Boundaries to Grow Your Business
Guest: Karla HuntRaise your hand if you are a perfectionist! (Raising two hands and both feet here…). 👣✋✋
But let's be honest here. Is that “getting it 100%” right or even 150% really gonna cut it? Could it be that only WE think it needs to be better? My former boss used to say “the Best is the enemy of the Good”. And of course, it doesn’t end here. Because there is more to life than just work. But how can we create a healthy balance? Without sacrificing our success in business or personal life?
Welcome Karla Hunt as our guest today. Karla helps entrepreneurs to achieve success without sacrifice so they can create a life of ease, freedom, and financial security.
By the end of this Brandcast you will know:
✔️ How to create a business you love without sacrificing your health!
✔️ What tools and techniques to apply to set healthy boundaries and still get the success you want!
✔️ Karla’s inspiring story and what we can learn from it
👉 Important Links:Not sure how to market yourself and create a brand that makes you the #1 choice in your market? Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU.
https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding
Instagram: https://www.instagram.com/youthentic.branding/
LinkedIn: https://www.linkedin.com/in/kerstinheuer/👉 Connect with Karla Hunt:
Website: https://www.prioritizingpeace.com/
Facebook: https://www.facebook.com/OptimusPrime200
Instagram: https://www.instagram.com/prioritizingpeace/
LinkedIn: https://www.linkedin.com/in/karla-hunt-prioritizingpeace/ -
Episode #1 - Building a Personal Brand Ain't For Sissies!
A Fearless Branding Chat with Elisabeth Pickle @Mindful CounselSuper pumped to have Elisabeth Pickle with Mindful Counsel on our YOUthentic Branding Show today. Find out how this trademark attorney went from 0 to 30,000 followers on TikTok in less than a year by being fearlessly authentic!
And... is this marketing tactic really creating solid leads for her business?
We also chat about all things trademark: As a service-based business, do I, should I, or why would I register my brand or framework as a trademark and all the nitty-gritty things that come with it.
What Kerstin Heuer really found out: Why in the world did Elisabeth Pickle with Mindful Counsel choose to grow her brand on TikTok? She definitely went against the industry norm with that one. Kerstin has been stalking Elisabeth on TikTok for a few months and she grew her brand from 0 to 30,000 followers in less than a year!
Hello, fearless, what's the secret behind that one, and is it even worth it?
We hope this branding chat inspires you to show up authentically as you in your business.
Let's get branded!By the end of this Brandcast you will know:
✔️ How to protect your brand?
✔️ What are the risks of not protecting your brand with a trademark?
✔️ Why do you want to protect your brand with a trademark?
✔️ What is the difference between patents, trademarks and copyright?
✔️ How to protect my course content?
✔️ How Elisabeth’s videos went viral on TikTok as Attorney
✔️ Is TikTok a marketing channel that generates qualified leads?
✔️ The steps Elisabeth to re-brand and show up authentically!
✔️ The real story behind Mindful Counsel!
✔️ What it comes down to!
✔️ What being authentic really means👉 Important Links:
Not sure how to market yourself and create a brand that makes you the #1 choice in your market? Join our Brand Intensive Bootcamp or work with us one-on-one. Become unstoppable and get fully booked with your dream clients by building a standout brand that feels like YOU.
https://www.youthentic.ca📌 Do you want to watch Kerstin with her guest on the YOUthentic Branding YouTube channel?
Click here.📌 Want to learn branding on the go? Listen & subscribe to our Audio Podcast here:
Apple Podcasts | Google Podcasts | Spotify Podcast👉 Connect with us on Social Media:
Facebook: https://www.facebook.com/YOUthenticBranding/
Instagram: https://www.instagram.com/youthentic.branding/
LinkedIn: https://www.linkedin.com/in/kerstinheuer/👉 Connect with Elisabeth Pickle:
TikTok: https://www.tiktok.com/@elisabethpicklelaw
Facebook: https://www.facebook.com/themindfulcounsel
Instagram: https://www.instagram.com/mindfulcounsel/
LinkedIn: https://www.linkedin.com/in/elisabethpickle/
