Episódios
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In this episode, we discuss the ambitious strategies driving McDonald's UK and Ireland's customer engagement, Fainareti underscores the critical blend of consumer and business insights. Her team’s ability to speak both the language of the consumer and the business is key to breaking down barriers and fostering impactful decision-making. The conversation highlights how McDonald's lean head office structure enhances communication and collaboration, making it possible to translate insights into actionable commercial strategies. She shares her insights on the importance of training and hands-on experience in building a solid commercial foundation for insight teams.
In the final segments, Fainareti emphasizes the shift towards storytelling-driven approaches within insights teams, urging leaders to cultivate commercial acumen and engaging communication. Her advice for aspiring Insight leaders focuses on understanding business priorities and presenting insights in compelling narratives, ensuring that insights aren't just heard, but also acted upon. Join us for this enlightening conversation that intertwines curiosity, influence, and the art of storytelling in the ever-evolving world of consumer insights.
Topics Discussed
Evolving Consumer Insight Team at McDonald’s - (06:36) Breaking Down boundaries - (11:03) Lean Processes in Head Office Operations - (15:09) Global Standardization and Local Flexibility - (17:59) Advice for Insight Leaders to Succeed - (24:57)Highlights
“I'm very fortunate to have this job and to work for a company like McDonald's. What our job entails is really to be the voice of the customer in the business, making sure that the decisions we're making, the course of actions we take in the business, is really done with the customer at the heart of these decision”(03:46)“I guess my ambition for my team so we are consumer insight experts, so we spend a lot of our time speaking to customers. My ambition is that my team are as fluent in terms of standing up and presenting the sales and commercial data as our business insights colleagues are.” (10:49)“There's certainly a push and desire from both the center, the global team and the local teams to standardize the way we look at things, so the way we work, to insight. So there are certain products, or insight products, if you like, that will be globally consistent and quite often the global team will own the methodology of those, but they will.” (17:49)“I don't think AI will ever replace necessarily the human and the added value that you bring, but I think it will require us to keep proving the added value that we bring and in a way I find it's quite exciting because if it can liberate from the mundane tasks that we don't want to do and really focus our efforts on the things that we do want to do, which is like joining the dots,” (21:30)“You know we're always looking. We're a big business and you know we're always looking at best practice and new methodologies and you know what it is that we can that perhaps is more traditional, that you know things have moved on, that we can switch off and how we can modernize both, I guess, some of the methodology but also some of the ways that we provide the insight, serve the insight back to the business as well.” (23:59)“Be curious, so don't stop at the facts. Go deeper to really understand what is going on and you know what other insight we might have that may help us develop hypothesis or corroborate that kind of insight that we've uncovered.” (25:41)This is episode 59 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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If we routinely estimate the size of the prize before we prioritise projects, and then record the value delivered by the business and other departments’ estimate of Insight’s contribution after they’re completed, we can elevate everyone’s appreciation of our work.
And that’s invaluable when we want to argue for more resources - or when we need to make the case for keeping those we have.
To help explore this topic, James is joined by Jane Woolley. Jane is a former Insight leader at the London Underground and BMRB International, and now a senior adviser at the IMA and their lead on Insight commercial thinking and return on investment.
Please listen to find out more!
Topics Discussed
Is insight discretionary? (The Insight valuation process (5.07)Asking others for their view of Insight’s contribution (8.09)A pleasant surprise for IMA members (11.07)The importance of commercial curiosity (15.01)Common challenges faced (18.24)ROI in the public sector and charity sector (22.32)This is episode 58 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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Having explored the importance of building commercial foundations for our work in episode 52 and getting into the habit of estimating the size of the prize, we now need to think about how we can apply our new commercial understanding.
I think there are 3 key aspects to this:
What we do: use value to prioritise our research and analysis activityHow we do it: using a commercial context at each stage of our work, and ultimately identifying new value opportunities for our companyWhat we have done: record the value opportunities we have identified and those that have been actionedTo help me explore this topic, I’m joined by Parveen Bdesha, a former Insight consultant at eBay and Insight leader at News UK, and now one of the IMA’s professional Insight advisers.
Please listen to find out more!
Topics Discussed
Using commercial thinking to prioritise Insight projects (2.17)Identifying commercial opportunities for our companies (4.45)Recording the value we have uncovered (7.39)The importance of commercial champions in Insight (8.42)Parveen Bdesha’s experience working on a strategy for ebay’s fashion vertical (10.06)The insight behind the launch of Times Radio (15.59)Finding proxies for Insight ROI (18.57)This is episode 57 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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In this episode, we examine the evolution of Google's approach to insights and prioritization, especially in the wake of the COVID-19 pandemic. Laura sheds light on how AI is being integrated into Google's processes, balancing immediate business needs with future requirements. Laura and Roy discuss the iterative process of aligning insights with global and product perspectives, and how AI is scaling insights, speeding up project timelines, and transforming traditional research methodologies.
In the final segments, we dive into the practical applications of AI within Google's Insight teams, including the development of an AI-powered Insights chatbot. This tool enhances desk research and decision-making processes by acting as a central repository for synthesizing answers from various sources. Laura and Roy explore the broader implications of AI adoption, how it could reshape team structures and the evolving landscape of Insight teams.
Topics Discussed
Insight-Driven Organizations - (00:09) AI Adoption and Insight Prioritization Evolution - (07:32) AI Integration in Insight Teams - (14:06) Evolution of Insight Teams - (25:07) Insight Teams and AI Adoption - (29:48)Highlights
“It wasn't by design, it was, as I think I'm sure most people's journeys take, a kind of windy path. So I actually started in marketing. I worked in music marketing, so quite different to where I am now interesting and analytical and creative force, that was felt like my home”(05:08)“We're 20% shooting ahead and thinking about what the business will need but don't realize they need yet, and that's always been quite a good rule of thumb, and that's another thing that's been part of the setup since we started as a team.” (10:27)“We have run training sessions and, you know, launches all to our stakeholders as well, and I think we've definitely found that there are some people who lean in harder and use it on a more regular basis, others who kind of would perhaps want us to bring the insights and have the discussion rather than go seek them out themselves, and I think that's kind of an interesting new discovery.” (16:03)“So qual at scale, I think is really really interesting. When we wouldn't have been able to interview a thousand people qualitatively and synthesize the output, it's just too much to be able to fathom. So AI techniques allow us to do that and that's fascinating and new that we wouldn't have been able to do before” (20:06)“so generative AI is very kind of text-based and at the moment, you know, the language is pretty, pretty good, but I'm assuming it can go even further and also we'll get better. Everybody will get better at writing prompts and how to use it. At the moment, you know there's a big difference between somebody writing a prompt that is, six words long in the way that you might use in a search term, to writing a proper prompt which is actually going to give you really interesting results.” (25:04)“I think one of the things that shocked me because I've obviously had the benefit of being agency side and client side I think one of the things that I really missed when I moved to client side was the amount that you get out and about when you're client side. You spend so much time in your company and I don't know if that's particularly healthy. I was so used to seeing different people from the agency side, I'd be in multiple different businesses.” (27:32)This is episode 56 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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Some years ago I interviewed Sue Whelan Tracey, former commercial director for one of the UK's big four banks, and at that time a director at Moneyfacts, an NHS health trust, and a major diabetes charity. Sue told me how much she tried to champion the use of customer insight in every organisation she worked with, but she thought that we didn't always make it easy for ourselves.
Her observation was that senior people in business always speak the language of finance, and that shapes their perception of business issues.
But when they ask the Insight team for help addressing those issues, we respond in a different language - sometimes the language of the customer, sometimes the language of research methodology or analysis.
Sue's frustration was that Insight teams know so much that could help their organisations, but by failing to translate our knowledge, findings, recommendations and opinions into the right language, we are failing to optimise our impact.
And worse, our organisation misses out and doesn't leverage its investment in Insight.
Customer and market knowledge, said Sue, is far too important - and expensive - for us to leave it to senior decision-makers to translate our findings into their language 'through the filter of their own ignorance'.
So this episode of our podcast is all about the importance of placing a financial value on the projects we work on, the observations we make, and the recommendations we put forward.
It's often easier than we might think, and the potential benefit is enormous.
Please listen to find out more!
Topics Discussed
Speaking the wrong language (2.45)Estimating the size of the prize (8.11)Using the IMA’s prioritisation matrix (12.02)Adopting valuation as a habit (16.02)This is episode 55 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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But the topic that’s resonated most for us personally and many of our members has been Insight team wellbeing and the ways we can all identify and help our colleagues to manage stress. Emma’s conversation with new IMA associate Lara Meyer, recorded and shared at the July Insight forums and now available for all members to watch on the IMA website, explored many angles to this, including the critical importance of talking about wellbeing and giving our colleagues permission to raise it.
Just back from Quirk’s New York, we also recognise that this is a time of change for many Insight leaders and their teams, and it’s never been more important to get ourselves up to 10,000 feet and look back down on our Insight teams in their organisations, and our organisations within their markets. We need that sense of perspective to figure out which ways of working are no longer fit for purpose, and when we should all learn to say no.
Finally, we finish on a positive note. There is a lot of change in the air at the moment, with uncertainty for some over job roles, budgets and team activity. But there is always another Insight leader or corporate Insight professional out there who is tackling the same challenge, and we’d encourage all our listeners to contact the Insight Management Academy any time they like if they feel the need for some inspiration and support!
Topics Discussed
The latest Insight forums (1.13)Learning to say no (3.57)Recognising and managing stress (8.09)Managing our energy (12.53)Quirk’s New York and a time of change (15.41)A sense of perspective (18.14)Perfecting our processes and managing change (19.52)We’re not in this alone! (23.20)This is episode 54 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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In this episode, we dig into the transformative power of integrating various disciplines within data analytics to answer complex business questions. Drawing from Caroline's experiences at Prudential and Lloyd's, we discuss how combining data analytics, client research, marketing, and competitive intelligence can lead to more comprehensive and impactful insights. Furthermore, Caroline delves into the unique challenges and rewards associated with expanding into customer experience (CX), including the methodological hurdles and emotional dynamics of delivering feedback.
Lastly, we examine the intricacies of excelling in customer experience roles, especially for analytical and introverted individuals. We emphasize the need for high interpersonal energy and empathy, understanding that business decisions are often driven by emotion. We advise on the value of being honest about one's strengths and weaknesses and the need for a balanced team to complement those areas. Lastly, encouraging leaders to think bigger and aim higher, we explore the exciting opportunities that come with an expanded scope in insight roles.
Topics Discussed
From Historian to Insight Specialist (01:11 - 03:37)Building Insight Capabilities for Success (07:56 - 10:18)Importance of Cross-Disciplinary Data Analysis (14:35 - 16:05)Navigating Career Growth in Insight (20:13 - 21:56)The Role of Complete Leaders (26:01 - 27:17)Highlights
“So the core purpose of Lloyd's Register is to make sure that ships and other maritime assets are really fit for purpose. So we assess the designs to which they're built, we set standards and then survey vessels and assets to make sure that they continue to operate safely and effectively, and that really means protecting people's lives, protecting the environment and protecting commercial assets”(04:28)“The other thing I think about starting from a very, very low base is that almost anything you do deliver is seen to be amazing. That's really very life-affirming. So you know, the bar gets higher and higher the longer that you're in, and you expect that” (10:49)“When I look back at the days when, the days before we started doing client experience, it was very difficult at the time the insight piece to build that and you're all working very hard, but in hindsight it seems that that was the easy bit. So really, the problems that we were facing there were largely methodological problems, which problems we're very comfortable with as researchers” (18:52)“I think that as I've grown older, more of my inner empathy has come out, come to the fore and that's become a stronger suit. But you know, if you do shy away from confrontation, I think it may not be the best choice for you. You need to be pretty robust, I think, and resilient, and also remember that 90 to 95% of business decisions are made emotionally, not rationally” (22:47)“I think no one is the complete leader. You want to have people around you who really make up for your weaknesses, you know, have a complementary balance of skills and personalities across your team.” (26:04)“I think that we have the potential as Insight people to paint landscapes instead of painting miniatures. And if we choose to think more broadly and to increase our scope, we can genuinely change the course of a business. We can genuinely improve the lives of our customers and our colleagues.” (27:36)This is episode 53 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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If we want to transform our Insight team’s commercial impact, we need to build a commercial foundation for our work.
What does that look like? What are the first steps?
And how can we make it easier for ourselves by helping our colleagues adopt a commercial mindset?
Please listen to find out more!
Topics Discussed
Core stats and a business blueprint (2.05)Overlaying key dynamics and trends (5.30)Adopting a commercial mindset (8.06)Look around us at simpler businesses (11.07)This is episode 52 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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Over the last 20 years, there has gradually been more focus on commercial thinking in Insight teams, and some organisations have made notable progress.
But 400 Insight leaders have taken part in the IMA’s capability benchmarking in the last 5 years, and commerciality remains the best practice territory given the lowest scores.
In today’s episode I make the case for changing the paradigm through which we see commerciality, and Christine Stoddart, former Insight leader at William Hill, Wilko, Co-op and DFS, draws on her wide experience of using Insight to add commercial value.
Please listen to find out more!
Topics Discussed
What does it mean to be commercial? (0.49)Our organisations need Insight to have commercial success (3.25)Our role joining it all together (5.30)Grounding Insight in commercial processes (8.32)Insight teams need to step outside of their comfort zone (11.25)A playbook for developing commercial thinking in Insight (17.25)Adopting value-based prioritisation (21.48)This is episode 51 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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Topics Discussed
A look back at Carolina’s past roles (2:30)Seminal moments in Carolina’s Insight career (11:50)Learning from transformations at PepsiCo (14:50)Being a driving force for transformation at Nestle UK (16:07)Building capabilities in the team to be bigger than the sum of the parts (25:37)Developing the plan for a transformation initiative at Nestle UK (26:45)Highlights
“It's very good in terms of foundation to learn, to be on an agency to start with. It's really very varied and it's giving you a very formative experience, so I think that that's why it tends to be the normal path” (06:32)“You cannot think so much at the moment of the fire! But you look back, and I do realize that there's a lot about how I connect with people and create those collaborative relationships. And you realize that you deliver, and are able to achieve through others and through the combination of a strong team working together” (14:20)“So, it was really a moment of total reset and redefinition. And yes, and I have to say that I'm very, very proud of the team. We did a very thoughtful process of getting to the point where we are right now. The UK is also leading in many projects and ways of working in the region. And we've done a very strong process of team building and capability building within the team” (17:05)“I felt that everybody needed to understand and embrace that if you stay behind, you're going to be behind more and more as everything keeps evolving. So just to give that sense of urgency that we needed to get on the bus and make sure that we were moving all together to this future, that where we were required and required to play with different skills” (21:55)“There are a lot of these skills that in the past maybe we were looking more at technical skills, but now these are core skills that, to be successful, we need to develop and we need to help everybody in our teams to get there and feel that they can develop them, even if they haven't tried so much in the past.” (25:22)“I think that one thing for leaders is to develop the team, to empower the team and use the talent that you have within” (34:36)This is episode 50 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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Today’s episode looks at the fourth pathway, process, and this one is a bit different because it starts not with the Insight team, but with the rest of the organisation.
Whether we like it or not, senior decision-makers, like consumers, will have their own ways of making choices. In our companies, that might mean committees that meet each month or only as part of a planning process at certain points in the year.
It might be a case of an individual director or small groups of directors discussing issues outside formal meetings. Or the hidden influence of managers who might not appear very senior, but play an important role at certain moments in the planning cycle.
So, the fourth pathway to improving the position of our Insight teams is to familiarise ourselves with our company’s decision-making processes, its rhythms and rituals, and then figure out how, when and where Insight can become part of those processes to guide evidence-based decision-making.
Please listen to find out more!
Topics Discussed
Senior decision-makers will make decisions regardless (1.47)Is every company different? (4.38)Insight’s role in marketing decisions (5.56)Is process the most important pathway? (7.26)What if Insight were like Finance (9.32)We have to keep trying to optimise our positioning (11.01)This is episode 49 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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In today’s episode, James and Lisa look at the reputation of our Insight teams, and how we need to manage it carefully to enhance our positioning.
It’s a bit like our companies obsessing about customer experience so that individual interactions don’t undermine their corporate brand: we can say what we like about the purpose of our Insight teams, but their positioning will be fatally undermined if the practical experience of working with any of our colleagues gives a very different impression.
There are two angles to this topic. First, how do we help our Insight teams to do things right? And second, how do we put processes in place to make sure we are doing the right things?
In my experience, the first is often easier than the second, but unless we address both, we can reinforce the wrong assumptions that other departments make about the role of the Insight team.
Remember the old joke? That poor organisations use Insight like a drunk uses a lamp post… more for support than illumination? Well, we need to look carefully at how our team works and ask whether we don’t sometimes encourage that perception.
Please listen to find out more!
Topics Discussed
The importance of user experience (2.18)Doing things right (3.47)Doing the right things (5.27)Examples of best practice (7.03)The importance of consistency in a hybrid world (9.15)Reflecting on team performance (14.00)Identifying top performers (20.58)This is episode 48 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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We also see this as a time of team change, with lots of restructures, some redundancies, and a loss of people with years of experience. In response, the most successful Insight teams have doubled down on commercial thinking and influencing skills.
Finally, we look at leaders’ roles in guiding their team members through change. Lisa provides a personal perspective on coaching and explores how Insight teams can learn from coaching principles. And Emma talks about imposter syndrome, and how we can all learn to recognise it, and help ourselves and others to manage it.
Topics Discussed
Insight team’s early use of AI (1.15)It’s a time of change and restructure (8.20)Insight leaders need to be agile and aware of the politics (11.01)Learning from coaching (12.30)How to recognise and manage imposter syndrome (19.35)This is episode 47 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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Topics Discussed
Hazel’s journey to becoming Associate Director of Insights at Coca-Cola EP(1:38)Enabling colleagues to self-service their data needs (5:02)Three-pronged approach to drive a more Insight-led business (8:31)Hazel’s approach to team management and Insight leadership (21:06)Collaborating with agency partners for success (25:10)What advice would Hazel like to pass on to Insight leaders? (29:46)Highlights
“I enjoyed working with customers, however challenging that sometimes is. But felt like there was a real opportunity to kind of use my skill set to see how I could apply that internally to influence business strategy and business planning and be able to see some of that Insight impact within my own business, rather than be reliant on the customers as to whether they would kind of take that Insight on board.” (2:57)“For me, that was about how do we enable the business to be able to access that data and be able to service their questions themselves, in order to free up time in my team to do more of the deeper analysis.” (5:10)“It was a good opportunity to kill two birds with one stone, in that we were trying to inspire them with their vision of what an Insight-led organisation looks like, but then also talk to them about these new tools that we've got that could help them be more self-sufficient in answering their own questions.” (14:00)“My time is kind of split, probably in two ways. One is kind of leading the team. So making sure that we've got the team set up in the right way to deliver what the business needs. Whether that be about kind of helping prioritizes we've just discussed that the key projects coming in, making sure that we've got the right people assigned to the right pieces of work. That's more about the management. And then the second part is then more about the leadership. So I think that is where I will be looking at, the things that we've got in the pipeline from a transformation perspective.”“That's, in reflection, I think, of the value that we've added to the business, and they've been able to recognize that bringing more head count in will deliver better business results.” (24:02)“It's almost being brave to take that leap of faith and trust yourself to be able to make some of those changes.” (30:32)This is episode 46 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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There’s no point developing detailed brand concepts if nobody has heard of our companies in the first place. And the same is true for our Insight teams.
So in this week’s episode, I’m going to suggest that whilst we should certainly reflect on our Insight team brand, we should also recognise that we often simply need to promote awareness of Insight as a concept and our team as a department.
This requires an opportunistic mindset as our internal market for Insight is always changing. It’s very easy to assume that everyone knows who we are, but in a large company they probably don’t. And we have to start again every time there is a major restructure or new senior managers arrive.
Please listen to find out more!
Topics Discussed
An opportunistic mindset (2.12)The need to make deliberate decisions (5.17)Introducing signature pieces (7.37)James’s own experience of signature pieces (10.15)Insight managers as entrepreneurs (12.33)This is episode 45 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
To find out more about our insight forums please click here for further details.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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Topics Discussed
Renate's journey to leading the Insight Team at TFL (1:50)Navigating the team through a re-org (4:21)Annual goals, priorities and team collaboration (10:04)What is Renate most proud of her team achieving? (14:15)Maintaining the heightened profile for the Insight team post-pandemic (17:05)Challenges and success of a leadership role (19:58)Highlights
“This year, 2023, is the year of communication… That year everybody has an objective linked to that one thing. On top of the day-to-day and the project delivery, that everyone has objectives within their own development plans that is also speaking to that objective. That it's not my priority, it's a team priority. And that everybody understands how everybody kind of contributes to that.” (10:17)“That's how you get a seat at the table is by helping people out when they asked you. But obviously there's a balance in there. We can't then say yes to everybody, at all times. And how you continue to build that good reputation and that helpful reputation, without just doing other people's admin for them.” (12:53)“Suddenly, wanting to know what customers were thinking and doing and going to do next was the organization's number one priority and suddenly we were under pressure to deliver almost daily Insights and figures and facts.” (14:28)“It was a really useful exercise to review absolutely every single thing you do as a team and I think, by nature of doing that, I think it made us more focused and more kind of specific and deliberate in what we did and what we didn't do” (17:27)“It was realising that they don't need me to be the most experienced researcher. They need me to provide direction and vision and challenge, and that's my role.” (20:35)This is episode 44 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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According to the entrepreneur.com website:
‘Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.’
In our world of corporate Insight, we might rephrase that paragraph as:
‘Simply put, our Insight brand is our promise to other departments. It tells them what they can expect from our products and services, and it differentiates our offering from that of other functions. Our brand is derived from who we are, who we want to be and who senior people in other departments perceive us to be.’
All Insight teams already have a ‘brand’ of some sort whether we realise it or not. But do other departments’ views of our team align with our views of Insight? And do they help us to optimise our team’s position in the hearts, minds and decision-making processes of our organisation?
Please listen to find out more!
Topics Discussed
What does brand mean for an Insight team? (1.58)Leveraging our knowledge of brand development (4.42)The role of personal brand (7.03)How do we become good influencers (8.57)AI and its impact on the Insight brand (13.00)This is episode 43 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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An Insight team looks outwards to an organisation’s customers and markets and shines a light on issues of strategic importance.
In stormy weather, it is there to pinpoint rocks upon which the organisation might founder, and competitor companies with which the company might collide.
Many Insight teams pride themselves on their ability to understand customer behaviour and its drivers. They have developed a powerful light to shine upon market issues, and they aspire to serve as a lighthouse, a beacon to guide their organisation as it navigates the market.
However, a lighthouse helps nobody if it is not in a position to be seen. Positioned inland, or hidden by cliffs, its light cannot help shipping.
Likewise, there is little point in building an Insight capability to identify issues and guide management teams along the best route if our Insight teams are not well positioned within our companies.
Effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and decision-making processes of their wider organisation. And that’s never been more important than this year with the AI tide just starting to come in.
Please listen to find out more!
Topics Discussed
Are you pushing water uphill? (1.27)Insight as a lighthouse (3.56)An improvement in benchmarking scores (6.17)Positioning Insight teams for success through 4 pathways (7.49)AI – a profound positioning challenge for Insight teams (10.07)Learning from the mistakes of big data (12.19)This is episode 42 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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In this episode…
How can our teams adopt Insight tools & systems to make the communication part of our roles easier and more effective? (2.31)How can we inspire all our researchers and analysts to become Insight influencers? (7.47)Taking control of our personal brand (13.02)The importance of mapping stakeholders and allies (15.16)The organisations investing in Insight management (18.38)Looking forward to the Insight forums in 2024 (21.33)Please listen to find out more!
This is episode 41 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes.
Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight and podcast host
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
-
Topics Discussed
Looking closer at Hayley’s switch to Deliveroo (2:00)Transforming Insight culture to look more toward consumer understanding (4:48)The importance of clear objectives (10:40)Has Hayley’s view on the role of Insight changed? (14:27)The opportunities and threats of AI to Insight teams (18:48)One piece of advice Hayley would give Insight Team Leaders (25:15)Highlights
“Yes, there's a great customer concept there, but it's actually a really smart piece of Tech that has enabled the business to scale as quickly as it has. And it's not really until there's more competition in the market, and the business gets onto that sort of next phase of development, that there's suddenly an appreciation that a rather more structured, rounded approach to customer and market Insight is needed.”“Even though we had used OKRs, so every quarter would have our Objectives and Key Results. But that in itself didn't seem to be enough to equip team members to say “no”, whereas this sort of very succinct one-pager worked really well.”“You have to make sure that you are able to touch every part of the organisation, otherwise you're not really going to enable customer-centric thinking. And by that, I mean, quite often we do lots and lots of research and we speak to lots and lots of teams, but there's some teams that we probably never ever would speak to unless we organise some quite large-scale events. So, HR teams or Finance teams or even some of our engineers probably wouldn't get invited traditionally to our debrief. So, what I make sure that we do as part of our research plans now is have large-scale events. That means that everybody can come and listen to the customer.”“[Being] less precious as well, in that we don't own the customer in as much as we can democratize data and enable teams to dive into specific areas themselves. That’s not a threat to Insight functions. Actually, it's really helpful in terms of helping make sure that the customer data we captured is being used as much as possible”“I think the skill set just needs to kind of shift, but there'll definitely still be a role for people. And it comes back to what we do as researchers right, asking the right questions in the right ways, making sure that the right material is there.”This is episode 40 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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