Episódios

  • How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesUserTestingConnect with Jason on LinkedIn

    This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

    Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sites

    Step into Wix Studio to see more at wix.com/studio

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

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  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notesManaging Priorities – Harry’s bookThe Eisenhower MatrixRICE, ICE – scoring models for prioritizationPrune the Product Tree MethodInnovation Games – a book by Luke HohmannAnalytic Hierarchy ProcessThe Max Priorities PyramidThinking in Bets – a book by Amy DukeHow I Master Productivity with the “Mise en Place” MethodFollow Harry on LinkedInVisit Harry’s website

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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  • What does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesSalesforceEpisode 260: Managing the Design Process with Paul BoagChesterton’s FenceWatch Cliff’s talk on design feedbackFollow Cliff on Twitter and LinkedInVisit Cliff’s website

    This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

    Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sites

    Step into Wix Studio to see more at wix.com/studio

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notesAmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesANML — Doug’s companyAwwwardsFollow ANML on Instagram and LinkedInFollow Doug on Instagram

    This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

    Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sites

    Step into Wix Studio to see more at wix.com/studio

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notesData Discrepancies in Marketing SourcesSnowplow, Segment – data platformsDecoding Marketing Mix Modeling: A Complete GuideGeoLift, Holdout – types of testsMeasuring the ROI of Email with Claudiu MurariuThe consequences of privacy features and regulations for consumers021 NewsletterFollow Barbara on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesThe Experience Book – a book by Adam Scott and Dave WaddellFour Seasons: The Story of a Business Philosophy – a book by Isadore SharpStart With Why – a book by Simon SinekVisit FreeState's website

    This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

    Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sites

    Step into Wix Studio to see more at wix.com/studio

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notesGeeks & ExpertsHelp a B2B Writer, Source of Sources (formerly HARO)Survey-based Research Projects with Becky LawlorFollow Sneha on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • How do you design for mature markets like the devtool space? Our guest today is Simon Rohrbach, co-founder and CEO of Plain. You’ll learn about their founder journey, why you shouldn’t strive for hyper-polished websites all the time, why you shouldn’t sacrifice quality when shipping improvements and features, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesPlainMintlifyFollow Plain on Twitter and LinkedInFollow Simon on Twitter and LinkedIn

    This episode is brought to you by LottieFiles — design teams' complete motion design solution to help create, collaborate and implement an animation. It takes away the complexities and flattens the learning curve, saving your team countless design and development hours.

    Over 9 million designers and developers now use LottieFiles to bring motion to their everyday designs. Check it out and create your free account at lottiefiles.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

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  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notesBoxcar AgencyCopyhackersProven Ideas for A/B Testing with Sahil PatelJTBD for User Onboarding with Ramli JohnUncovering Customer Insights Using JTBD with Aggelos MouzakitisThe Copywriting Formula: Features — Advantages — Benefits (FAB)Demand Side Sales – a book by Bob MoestaGet Boxcar Agency’s free resources for BDTP listenersFollow Carolyn on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • How do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your strategic plan when establishing a design system, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesDesign That Scales — Dan’s new bookDesign System UniversityEpisode 258: Data-driven Design Systems with Berk ÇebiOmlet.devZeroheight, Supernova, Knapsack — modern tools for design systemsCheck out Dan’s websiteSign up for Dan’s newsletterFollow Design System University on Twitter and LinkedInFollow Dan on Twitter and InstagramGet Dan’s book

    This episode is brought to you by Penpot — the open-source design tool for design and code collaboration. Penpot 2.0 now includes a Components System that allows for systematic element reuse across projects. So you can design faster and more consistently at scale. Join Penpot for free at penpot.app.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notesSurvey-based Research Projects with Becky LawlorAhrefs, Semrush – popular SEO toolsScreaming FrogHotjar – a heat mapping toolFollow Kai on TwitterGet Kai's exclusive resources for BDTP listeners

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesIrrational Labs — Evelyn’s companyEpisode 221: Behavioral Economics with Kristen BermanNegativity Bias, Similarity BiasThe Liking GapThe Science of Change — Irrational Labs’ podcast showCheck out Evelyn’s website

    This episode is brought to you by Penpot — an open-source design tool that bridges the gap between designers and developers. Among other new features in Penpot 2.0, their CSS Grid Layout helps you design responsively and efficiently, and take your design and development workflow to the next level. Join Penpot for free at penpot.app.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notesDatabeatsMake (formerly Integromat) — Arpit’s previous place of workGood Data To Growth: The GDG ModelMeasuring the ROI of Email with Claudiu MurariuGet Arpit’s bookFollow Arpit on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesFeltGoogle My Maps — simple tool for designing mapsArcGIS, QGIS — popular expert toolsRemix — Loren’s previous place of workMapBox — a platform for map-based productsOpenStreetMap — an open-source projectTippecanoe — tool for tilingTry out FeltFollow Loren on Twitter, LinkedIn, and Instagram

    This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notesProduct TranquilityFollow Dan on LinkedInSaaS Scaling Secrets — Dan’s podcast

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesInterviewing Users — Steve’s bookCheck out Steve’s websiteDollars to Donuts — Steve’s podcastConnect with Steve on LinkedInUse the code UIBREAKFAST to get 20% off the book from Rosenfeld Media

    This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notessaas.group — Tim’s companyUI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD GraffamPrerender, Pipeline CRM, Rewardful — some companies acquired by saas.groupTinySeedSend Tim an emailFollow Tim on LinkedInFollow Dirk Sahlmer on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more.

    Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

    Show NotesDuly Noted — Jorge’s new bookWhat is a Mind Map?Figure It Out — a book by Steven Anderson and Karl FastObsidian, Roam Research — popular tools for connected note takingDrafts — a tool for temporary thinkingNotebookLM — a project by GoogleCheck out Jorge’s websiteThe Informed Life — Jorge’s podcast

    This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

  • Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.

    Please head over to the episode page for the detailed recap and key takeaways.

    Show notesDEPT® — Michael’s place of workLitmus, Email on Acid — template testing toolsPostmanFollow Michael on LinkedIn

    Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

    Sponsor

    This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    Interested in sponsoring an episode? Learn more here.

    Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.