Episódios
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Michael Jamin is a veteran TV writer and showrunner with over 20 years in the industry, known for his work on shows like Just Shoot Me, King of the Hill, and Beavis and Butt-Head. Michael is also the author of the bestselling collection of personal essays, A Paper Orchestra, which he tours as a one-man show.
In our conversation, we explored how to draw inspiration from small, relatable moments and the significance of writing through the lens of character. Michael shared valuable insights on the future of writers and performers, tips for avoiding oversharing in storytelling, and whether it's best to conclude a story with a joke or a serious note.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/52
TOPICS FROM THIS EPISODE:
Michael’s writing process and the questions he asks himself when outlining a storyShowing the “dark” side of yourself to connect with your audienceWhy he has chosen to build an audience on social media (while still working in television)Connect with Michael Jamin: https://michaeljamin.com/
Ask Heather a Question: https://www.heatherparady.com/ask
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WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Today, I connected with Cindy Zaweski, an award-winning journalist, storyteller, and content strategist. With over 15 years of experience in journalism, she left her job as an executive editor and content director for a luxury magazine in New York to open her own boutique content marketing agency.
Since then, she has built a loyal online community of over 80,000 people. She helps founders connect their expertise and passions through authentic storytelling—get this—all while rejecting conventional niche marketing. In today's conversation, you're going to hear the one thing that will kill a story, why the hero's journey is *%$# on social media, and why you and your audience all share a common enemy.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/51
TOPICS FROM THIS EPISODE:
Identifying the key elements of the story & what’s important to shareThe #1 killer of stories & Why the hero's journey is sh*t on socialConnect with your audience with the “common enemy”Listen to Matthew Dicks’ episode here: https://www.youtube.com/watch?v=lohwMR56bvA
Connect with Cyndi Zaweski: https://www.cyndizaweski.com/
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Dr. David Hindin is a trauma and critical care surgeon at Stanford University who is... obsessed with storytelling.
You heard me right—a surgeon who tells stories. In addition to serving as the Associate Chair of Innovation and Clinical Assistant Professor of Surgery, and the Assistant Director of Stanford’s Biodesign Faculty Fellowship, he also developed a storytelling course at Stanford to help physicians and engineers enhance their communication skills, blending his passion for medicine with creativity. What?
I found him on Instagram, where I was intrigued by his storytelling skills, methods of communication, and advocacy for the arts in scientific fields. I had to have him on the show today, and I was lucky that he agreed (I think this is the first surgeon I’ve ever interviewed). I never would have imagined it would be about this…
In this conversation, you will hear:
How he creates emotional connections in his storytellingThe principles behind being “entertaining,” especially when you dont feel like you areHow he finds the extraordinary in the “ordinary”How to deal with the fear of being “seen” as a creator in you professionACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/50
Connect with David Hindin: https://www.instagram.com/thesurgeonlife/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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If you look up the name “Neal Foard” on social media, you will see a man standing in front of a black background telling stories. No flashy edits, no animations or jump cuts. It’s just him, the camera, and while staring straight into the screen, delivering powerful, personal stories.
Guess what? It’s working.
As an award-winning advertising and marketing creative professional with over three decades of experience, Neal has crafted successful campaigns for global brands such as Budweiser, Lexus, and Sony. Recently, he has brought that skill online.
A few weeks ago, I asked previous guest Rain Bennett who one of the best storytellers he knows is. He said, hands down, it was Neal Foard. When I visited Neal’s pa lge, I was shocked to find him breaking so many social media rules and still knocking it out of the park. I had to have him on the show to pick his brain about storytelling.
In this conversation, you will hear:
How he develops his storytelling style and becomes comfortable with his deliveryHow he uses intentional vocabulary and scripts his contentHow he connects with his audience by shifting his energy and intentionACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/49
Other Episodes Mentioned:
Increase Your Content’s Engagement Through Sequencing | Rain Bennett | Episode 43How to Captivate an Audience & Be More Confident | Rene Rodriguez | Episode 10William Paul Young | Finding God Outside of ReligionConnect with Neal Foard: https://www.nealfoard.com/ or https://www.storyfire.net/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Alejo Porras is a graphic artist and storyteller specializing in sketchnotes. I met him at a conference where I was speaking a few months ago. Afterward, he walked up to me and handed me this—a summary of everything I had said, designed in this insanely cool graphic. WOW.
Apparently, this is a thing—artists who create pieces of art summarizing lectures, talks, etc., to help people remember what was shared. Cool idea, but how do you market something like this? What Alejo told me he does…is kind of surprising.
In this conversation, you will hear:
How he uses “voluntary generosity” to grow his businessUsing active listening techniques to become a better creatorA step-by-step walk-through of how he markets his sketchnotesACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/48
Connect with Alejo Porras: https://www.alejoporrasart.com/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Elisabeth Wykert is a stand-up comedian and actress, famously known for her leotard dance videos. Yes, you heard that right.
I’ve been following her since the pandemic when she decided one day, you know what, it's time to put on a leotard, dance in public, and put it on the internet. Definitely the type of person I want to know. What happened afterward is pretty mind-blowing.
Growing an engaged audience of over a million people over the past couple of years, I’ve been so curious about her creative process, how she’s merging her online content with her professional goals, and where in the world she learned all these dance moves.
In this conversation, you will hear:
How she improves the quality of her content while maintaining relatabilityHow she manages her energy and shows up full force on screenAnd she shares something she's very passionate about but doesn't talk about much (it has to do with confidence and some societal issues that need to be addressed)ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/47
Connect with Elisabeth Wykert: https://www.instagram.com/elisabethwykert/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Susan George is the founder and CEO of Mediary, where she launches and scales top brands on TikTok through strategic influencer campaigns.
As a Pop/Soul recording artist herself, she knows firsthand that pursuing creativity seriously as a career makes you a business. You need to not only be creatively talented but also be intentional about knowing how to monetize.
During the pandemic, she started making videos on TikTok, landed big brand collaborations for herself, and eventually helped other creatives land deals and find unique ways to monetize, including, more recently, creating and selling products through TikTok Shop.
In this conversation, you will hear:
How she negotiates and lands collaborations with big brands (Cliff bar)How she “made her husband an influencer”How she helps influencers create their own productsACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/46
Connect with Susan George: https://www.instagram.com/susangofficial/ or https://www.mediarymarketing.com/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Today, I connected with Rivky Gross, a hypnotherapist and somatic practitioner for heart centered leaders.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/45
TOPICS FROM THIS EPISODE:
When “healing” is actually a defense mechanism“Feeling” again (when it feels uncomfortable)What “urgency” is a sign of...Connect with Rivky Gross: https://www.rivky-gross.com/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Tyler Tometich landed his dream career, as a visual effects artist his career spanned Hollywood hits like Thor, Ant-Man, and Captain Marvel.
Transitioning from film production to content creation during the COVID-19 pandemic, Tyler quickly amassed a following of nearly 500,000 across social media platforms by producing viral videos that resonate with visual effects enthusiasts.
Tyler then shifted gears to focus full-time on his creator business, founding Viral VFX to teach aspiring creators how to build viral brands. His online courses have attracted over 1,200 students and generated six-figure revenue in just six months.
In this conversation, we dig into his story as a young man overcoming addiction, building his dream career, and ultimately taking the unconventional path, to build his own business.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/44
TOPICS FROM THIS EPISODE:
Tyler’s journey from conventional entertainment career to full time content creator What to do if your product launch isn’t successful Why you should probably cut the beginning of all your videosConnect with Tyler Tometich: https://www.tylerjt.com/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Today, I connected with Rain Bennett, a two-time Emmy-nominated filmmaker, writer, and competitive storyteller. In this conversation, we dig into how to increase retention and engagement in your stories through sequencing and developing a strong payoff.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/43
TOPICS FROM THIS EPISODE:
How to properly sequence your storiesDeveloping a strong payoff in your contentWhy you might want to put your CTAs in the middle of your storyConnect with Rain Bennett: https://www.rainbennett.com/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Today I connected with Adam Ivy, who helps creative entrepreneurs develop raving fans through what he calls 'Attention Marketing.' In this conversation, we dig into how to apply attention marketing to our content, how to make CTAs less icky, and how to create entertaining content while building a deep connection with our audience.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/42
TOPICS FROM THIS EPISODE:
The 'Illusion of Productivity'Adam’s 'BRAVE' framework for CreatorsHow to make content entertaining and engagingConnect with Adam Ivy: https://adamivy.com/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Today, I connected with Reward Sibanda, a speaker, pastor, and content creator. In today’s conversation, we dig deep into our 'creative calling' and how we, as communicators, have a responsibility to not just be 'effective' but to raise others up to a higher standard. We also talk about how there is an existential crisis amongst the creative community, where we have to constantly 'make content,' and why it is actually 'divine wisdom' to slow down our output.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/41
TOPICS FROM THIS EPISODE:
Thinking about story in the context of cultureHow to keep yourself 'pure and uncompromised' as a communicatorThe 'crisis of humility' and why we should protect the 'potency' of our purposeConnect with Reward Sibanda: https://www.rewardsibanda.com/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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If you want to communicate more powerfully, become more magnetic with your message, and speak from a place of vibrational truth, turn this up.
Today, I connected with Garrain Jones, who went from ex-convict to transformational coach, author, and founder of Artist Power—a global movement transforming the entertainment and personal development space. In this conversation, we explore finding 'seeds of peace' in an 'ocean of pain,' approaching challenging tasks from a place of ease, and transforming negative energy into a positive, life-giving force.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/40
TOPICS FROM THIS EPISODE:
How to shift your energy (so you can stay 'lit up')How to deepen your belief in yourselfCommunicating from a place of vibrational truth"Connect with Garrain Jones: https://www.garrainjones.com/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Today I connected with Sun Yi, an entrepreneur, storyteller, and the founder of Night Owls. In this conversation, he walks us through how to enhance your personal brand through storytelling. We discuss the ideation process, how to craft your story, and the importance of drawing a line in the sand to make a bigger impact with your message.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/39
TOPICS FROM THIS EPISODE:
Understanding your triggers as a creative and how they affect your contentHow to find stories and develop the courage to make a stand in your contentUsing anchor words to make your content strongerConnect with Sun Yi: https://sunyi.co/
Follow Sun on IG: https://www.instagram.com/sun.yi/
Ask Heather a Question: www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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I found Leif Abel, also known as ‘RevisionFurniture,' on Instagram, where he has a unique storytelling style to market his business. As the founder of ReVision Restoration, Leif has restored and sold over $500,000 worth of high-end furniture, and he uses storytelling on Instagram specifically to market his business.
I had him on the show to talk about how he crafts his videos, how he finds 'the story' in restoring furniture, and to learn about his philosophy of looking at cues from TV shows to make his content more interesting.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/38
TOPICS FROM THIS EPISODE:
Using perfectionism as a strength and making intentional decisionsHow to use cues from TV shows to make your content more interestingWalk through of several of his videos and how he made themConnect with Leif Abel: https://www.revisionrestoration.com/
Follow Leif on IG: https://www.instagram.com/revisionfurniture/
Ask Heather a Question: https://www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on YouTube: https://www.youtube.com/heatherparady
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Bea Chu is a YouTuber, tech enthusiast, sound designer, and filmmaker. She has set her career towards guiding the generation of DIY filmmakers and currently resides in Manila, Philippines. Additionally, she is a lactose-intolerant iced latte addict.
I originally came across her on Instagram and loved not only her fun personality and great content tips but also noticed that she stood out from many other creators. I mean, check out this vibe.
And it's working; hundreds of thousands of people are tuned in to what Bea is up to. I had her on the show to talk about how to develop a strong brand for your short-form content, tips on editing and achieving better sound quality in your videos, and how to improve production without compromising reliability. This, my friends, is Bea Chu.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/37
TOPICS FROM THIS EPISODE:
How to Develop a Strong Brand for Your Short-Form VideosTips on Editing and Achieving Better Sound Quality in Your VideosHow to Improve Production Without Compromising ReliabilityConnect with Bea Chu: https://www.instagram.com/beachutv/
Ask Heather a Question: www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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I connected with Rachel Gibler, entrepreneur, manifestation coach, spiritual teacher, and host of the Top 15 USA Podcast It's F*cking Spiritual. In this conversation, we discuss somatic healing for creatives, how to balance both feminine and masculine energy, and how to create authentically while still healing.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/36
TOPICS FROM THIS EPISODE:
What is somatic healing, and how can it help our creative careers?How do you create while still healing from your past?How do you manage your masculine and feminine energy?Connect with Rachel Gibler: https://rachelgibler.com/
Ask Heather a Question: www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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Today, I connected with Kent King, known as the 'Content Chemist.' In this conversation, we explore how to approach content creation from an entrepreneurial mindset, enhance your content's searchability, and efficiently use data to boost your online presence.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/35
TOPICS FROM THIS EPISODE:
How to make your ORGANIC content reach and serve the right peopleWhy we should focus on the “audience over platform How to leverage data to boost your content (and make it more shareable)Connect with Kent King: https://www.kentcultivate.com/
Ask Heather a Question: www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on YouTube: https://www.youtube.com/heatherparady
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You probably grew up learning that “the ego” is bad. Today's guest, however, challenges that notion and encourages us to heal our relationship with the ego because, whether it's popular or not to admit it, that's how we accomplish great things.
Today, I connected with Jamie Gruber, an entrepreneur, multifamily investor, mastermind leader, and the host of the Tribe of Millionaires Podcast. In this conversation, he shares with us his spiritual journey reconnecting with the ego, partnering with it, and leveraging its guidance to make an impact in this world.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/34
TOPICS FROM THIS EPISODE:
Why we shouldn't “put down the ego” but “partner with it” insteadGauging morality and the egoHow to use “solo weekends” and a “spiritual round table” to gain clarityConnect with Jamie Gruber: instagram.com/thejamiegruber/
Ask Heather a Question: www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on YouTube: https://www.youtube.com/heatherparady
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Today, I connected with Maha Abouelenein, the CEO and Founder of Digital and Savvy, who has more than 30 years of experience as a global communications strategist and is the author of 7 Rules of Self-Reliance.
In this conversation, she shares with us the role of self-reliance in building your personal brand, communicating more effectively, and why mastering this skill can position you to make a much greater impact in your work.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/33
TOPICS FROM THIS EPISODE:
Understanding what self-reliance is, what it is not, and how it can change your lifeHow to be self-reliant while remaining strongly supported in your communityHow to create an authentic personal brand while protecting your private lifeThe process of communicating effectively (when what you have to share is controversial)Pre-order the 7 Rules of Self-Reliance here
Connect with Maha Abouelenein: https://www.mahaabouelenein.com/
Ask Heather a Question: www.heatherparady.com/ask
Follow Heather on IG: https://www.instagram.com/heatherparady/
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