Episódios
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Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client.
For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love.
But there are 3 ways you might get stuck building your brand presence: .
It feels illusive, building your brand presence, you might think is as easy as consistently using bright pink in clothing and your logo.
You aren’t sure yet what you want that to be.
You’re spending so much time thinking about this you’re not taking real action to make offers and close deals.
Today’s guest is rebuilding her own. She’s pivoted at 50 as many women do to something more soul-satisfying and that had the prerequisite of gaining the life and professional experience you have now.
If this sounds familiar, and your midlife flipping your focus or really digging in, I think you’ll love this.
My Guest:
Jenna Capozzi brings over 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from Hollywood to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership with Forte Femme. Jenna dedicates herself to mentoring individuals, emphasizing the importance of community support and personal growth. Her mission is to nurture leaders ready to make a significant difference, utilizing her vast achievements in entertainment and advertising, coupled with her passion for helping others achieve their goals with confidence and clarity. Committed to the idea that leadership and purpose are crucial for lasting change, Jenna aims to support emerging leaders in making a meaningful impact, by building an audience and assisting others on their journey.
Questions We Answer in This Episode:
Can you share the moment you realized something significant was missing in your life? Was there ever a moment with a big name brand or client where you had to convince someone to see the vision you had? How did your experiences in the high-pressure environment of marketing in Hollywood shape your approach to founding your own business? What inspired you to specifically target this demographic? What advice do you have for women who fear it's too late to chase their dreams or start anew? You host retreats you describe as “work-cations.” Can you describe that kind of experience and your vision for those? How do you incorporate your personal interests, like curating memorable travel experiences, into the retreats and programs within your business?Connect with Jenna:
https://leadwithjenna.com/
https://retreatswithjenna.com
Social Media:
Facebook - https://www.facebook.com/jennacapozzirutgersson
Instagram - https://www.instagram.com/jennacapozzi_forte
Other Episodes You Might Like:
ABCs of Branding: https://www.fitnessmarketingmastery.com/abcs-of-branding-your-fitness-business-for-more-business/
Facebook Ads Strategy: https://www.fitnessmarketingmastery.com/facebook-ad-strategies/
Resources:
Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist
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Have you ever thought about hiring an intern or getting free labor? Through an intern from a community college or university? If you've never thought about it, but now you're wondering should I think about it or if you Yes, I've thought about it but wondered, are you in the right position? Are you ready to hire an intern? This is your episode tune in.
Ready to Grow Your Expertise as a Menopause Fitness Specialist? We’re open for enrollment. Learn more about it in this free webinar replay you can watch:
The Exercise Mistakes Keeping Women Fat, Sick and Aging Faster. Just click here.
This episode is all about interns! We reverse engineer from hiring interns, attracting them, writing a description and how you know if you really are ready and what ideal mindset you'll have before hiring your internship. So we do this twofold and we do this very informally. My intern for the summer of 2024 started yesterday as we recorded this podcast episode. And so I asked her, let's do this. Let's just be transparent. What did you want? How does it work when you're picking an internship? What about the description appealed to you? And then I talked about what I was looking for in an intern. What I wanted, what I was hoping, what I hope at the end of this happens and I hope most of all that it will help you.
Resources:
Health Coaching Scorecard: https://www.flippingfifty.com/scorecard
Marketing to Women Copywriting Course: https://www.flippingfifty.com/copywriting-course
Other Episodes You Might Like:
Hiring Help Like a Pro: https://www.fitnessmarketingmastery.com/hiring-help/
10 Ways to Operate Like a Team without Hiring a Team: https://www.fitnessmarketingmastery.com/hiring-a-team/
Hiring Wrong? The First Person to Hire: https://www.fitnessmarketingmastery.com/important-position-fitness-business-youre-hiring-wrong/
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Hold your hat, here come 3 quick ways to boost engagement!
If it feels like you’re posting all the time but crickets all the time in response, this is for you.
These are quick and dirty ways to get more engagement, therefore grow your reach on social media and that potentially means grow your email list.
When you grow your email list, you have a better chance of launching more successful programs every time.
If you’re not already growing your list every single day, with a juicy lead magnet - you know - the opt in they’ll trade their best email for then grab my Ultimate Freebie Guide.
Yes, how meta is that? The freebie guide to freebie guides. But it’s easier now than ever with Chat gpt. If you know how to prompt and ask questions!
Let’s dive into this short but effective list of 3 ways to boost engagement now.
Use stories.
If you continue to post reels and carousel posts and live videos or image posts and you know the post is good and helpful and hits on a topic your audience cares about and is looking for a solution to (and if not see my ultimate freebie!), then stories could be all you need.
Post about a life experience related to health, wellness or fitness that you’re going through.
It could be mine- last week I had a tooth extracted. I chose a holistic dentist. So I talked about why and the difference. I talked about the trek to LA to have it done. I talked about the worry I did ahead of time and the outcome of the whole thing, from hours in the chair, the pain, what I was able to do after, how I prepared for healing and inactivity so I wouldn’t lose muscle.
Honor celebrated days, weeks and months or events
Make them personal. Last women’s history month, we’ve been blessed to see Caitlin Clark from the University of Iowa excel in basketball and change the game forever. She’s become a celebrated athlete, not just a women's basketball athlete, and all-time athlete. Because of that we’ve seen more female athletes and coaches highlighted that in the past take a backseat to men’s events.
Resources:
Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
Menopause Fitness Framework: https://www.flippingfifty.com/specialist
Other Episodes You Might Like:
Affiliate Partnerships: https://www.fitnessmarketingmastery.com/promote-affiliate-partners/
Social Media Marketing Strategy: https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/
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Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women.
1 Online Courses and Workshops
- Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition.
- Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest.
One event or one series of events.
Biggest mistake here is underpricing.
If you start with a problem, and you believe someone will pay for the solution you have, underpricing is usually the biggest risk. It sets a precedent. You aren’t going to be excited about it.
Second biggest mistake is not having a goal for enrollment. What’s the minimum profitable number of registrations? If you don’t want to profit or set that as a goal, you won’t. You may have a hobby. Consider your time. Time delivering, time preparing, time commuting, what it removes you from doing that could earn more. The biggest cost to a low price offer though is the mental connection with you and your services. Cheap is not well-perceived as “worth it.”
2 Virtual Fitness Coaching
- Description: Offering personalized coaching sessions via video calls, catering to clients who prefer the convenience of working out at home.
- Actionable Tip: Leverage tools like Zoom or Skype for personal training sessions; consider group sessions for a more community-centric approach.
Private or Group
3 Wellness Retreats
- Description: Organizing retreats focused on fitness, nutrition, and overall wellness for midlife women, offering a holistic health experience.
- Actionable Tip: Partner with a retreat center and start small—a weekend getaway focused on a specific theme like "Reset and Renew."
Live or Virtual- where would you love to go? These are the most fun revenue streams for coaches because you’ve figured out a way to do what you love and get paid for it!
I’m hosting retreats in Colorado and in the Grand Canyon this year. I am taking the cohort on trails I love and know, getting to teach life-changing content to attendees while they’re there, bringing together a community of women interested in the same things. But you can also and I have done this virtually in a 3-day retreat. At $97 for the event and with over 40 in attendance. It was a blast! For a few hours on Saturday and Sunday each.
Workshop style - partner with someone
Grassroots - Register and pay either coach, enrolling coach takes 5-10% more which is a sales commission essentially, and then coaches settle up after. (Don’t make an attendee register two places)!
4 More Revenue Streams for Fitness Coaches
4 Membership Programs
- Description: Creating a membership platform providing exclusive content, community support, and regular live Q&A sessions. Often includes discount rates for additional services, a regular content exclusive to the membership, access to you that no one else has or only VIP clients have, but members get at a fraction of the price of private coaching.
- Actionable Tip: Utilize platforms like Patreon or MemberPress to build and manage your membership community, Memberium
5 Affiliate Marketing
- Description:Earning commissions by recommending fitness and wellness products that align with the needs of midlife women.
- Actionable Tip:Choose products you genuinely endorse; transparency builds trust with your audience.
Coach partnerships
Program partnerships
Equipment: desk bikes, weights, Power Plate, skin care, supplements
6 Corporate Wellness Programs
Description: Designing and implementing fitness and wellness programs for employees at corporations, focusing on midlife health.
- Actionable Tip: Start by offering free lunchtime talks or workshops to introduce your services to local businesses.
Create proposals - learn the corporate context of programs
7 Writing and Publishing
- Description: Writing books or guides on fitness and wellness for midlife women, either self-published or through traditional publishing.
- Actionable Tip: Start with an eBook on a niche topic; use Amazon Kindle Direct Publishing for a straightforward self-publishing process.
Often the monetization of these items is not the sales of the book but the sales of the program you talk about in the book.
-Summary of the revenue streams for fitness Coaches
Resources:
Health & Fitness Business Self-assessment: https://www.fitnessmarketingmastery.com/scorecard
Menopause Fitness Framework: https://www.flippingfifty.com/specialist
Other Episodes You Might Like:
How to Attract Over 50 Clients: https://www.fitnessmarketingmastery.com/reach-over-50-clients/
How to Develop Relationships with Medical Professionals: https://www.fitnessmarketingmastery.com/relationships-with-medical-professionals/
Last week on She Means Fitness Business with Jay Croft we be talked about writing, creating copy and if you’re considering a book (and you probably should be) this will help you in every aspect of your business.
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“I wasn’t marketed to anymore.”
My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail.
If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients.
Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship.
My Guest:
Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively.
Questions We Answer in This Episode:What is your background and how & why you got into this?
What are some of the challenges trainers online or off have in communicating with the over-50 market?
What are a few key pieces of advice in improving your game on this?
Why isn't the fitness industry doing more to help people over 50?
What role can content and communications play?
What works and what doesn't?
Connect with Jay:
https://primefitcontent.com
On Social:
Facebook: https://www.facebook.com/jaycroft
Threads: https://twitter.com/JayCroft
Instagram: https://www.instagram.com/primefitcontent/
LinkedIn: https://www.linkedin.com/in/croftjay/
Other Episodes You Might Like:
https://www.fitnessmarketingmastery.com/podcasts
Resources:
https://www.fitnessmarketingmastery.com/scorecard
https://www.fitnessmarketingmastery.com/copywriting-course
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Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer.
No one came.
"Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7444006)
It's Up To YOU.
You want an endorsement from a physician. They want to know their patients get a safe referral and their credibility is supported.
Make it clear what’s in it for them. Make it easy for them. Make the relationship with you public by inviting them to over.Host events and invite them(let them see you in action)
Host events and feature them(live or your podcasts or virtual video show)
Offer to do a lunch & learn for their office (if local or possibly virtually)
Contact them with a professional letter/email
Follow up - emails and letters get lost
Call the office
Follow up - messages get lost
Offer to train them
Mistakes when Trying to Develop Relationships with Medical Professionals
No follow up
Confidentiality breach
Lack of specific CTA
Lack of specific way they win
Are you a specialist? In what? Does that serve a lot of their patients?
Because very few are doing this well right now, you have a huge opportunity. You have nothing to lose and everything to gain. I’ve witnessed physicians actually become part-time fitness instructors. Chiropractors and physical therapists were gymnasts and fitness instructors before they were practicing. Learn more about physicians. Try taking an interest in them and begin creating a relationship the same way you’d create a friendship. The more you’re interested in them and how you can help them the more likely you are to get attention.
Other Episodes You Might Like:
https://www.fitnessmarketingmastery.com/podcast
Resources:
https://www.fitnessmarketingmastery.com/scorecard
https://www.fitnessmarketingmastery.com/copywriting-course
https://www.flippingfifty.com/wwwexercise
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If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat.
Having quiet time to journal on a trail and cooking together were two things suggested and requested.
Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team best shot putting competition. Though I also included a midnight trail ride through the desert, it was the charades and putting that they all talked about on the last day.
My Guest:Joe Huff and his business partner Bridget Hilton are obsessed with experiences. As keynote speakers, co-authors of the book Experiential Billionaire and Treasure Maps card game, and self-proclaimed experiential guinea pigs, they are passionate about inspiring people to live intentional, regret-free lives by going after audacious goals. They’ve trained to be samurais, danced with the northern lights, tracked silverback gorillas in a hail storm, stood face-to-face with a hungry lion on safari, visited 50+ countries and all 50 states, absorbed life lessons from Maasai Mara tribesmen, built schools for kids in need, and explored the experiential riches life has to offer.
Questions we answer in this episode: How can fitness & health coaches help clients find a way to experience the world in a way they wouldn’t have been able to do and in doing so build a new revenue stream? What kind of retreat would you create if you were doing it – having had the experience as a personal trainer yourself? What would you leave out of a retreat? What kinds of activities would you include? Getting clients is one thing. Keeping them another. Relationships and loyalty building will be the reason for success in 2023 and beyond.Connect with Bridget and Joe:
Website: https://www.experientialbillionaire.com/
On Social:
LinkedIn: https://www.linkedin.com/company/experiential-billionaire/
LinkedIn: https://www.linkedin.com/in/bridgethilton/
LinkedIn: https://www.linkedin.com/in/joe-huff-20bb026/
Instagram: https://www.instagram.com/experientialbillionaire/
Instagram: https://www.instagram.com/bridgetlhilton/
Instagram: https://www.instagram.com/joehuff/
Other Episodes You Might Like:
How to Host a Wellness Retreat, and Why https://www.fitnessmarketingmastery.com/how-to-host-a-wellness-retreat/
How to Host a Successful Fitness Retreat https://www.fitnessmarketingmastery.com/successful-fitness-retreat/
Resources:
Book: New book titled “Experiential Billionaire” released September 12th, 2023 available on Amazon! https://geni.us/deapB
Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client.
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
Power Plate: https://www.flippingfifty.com/powerplate
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What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better.
You’ve got more time with clients than doctors with patients, and more opportunity to positively impact.
You also have more opportunity than ever to leverage what it is you do for your own business longevity.
So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from the scientist himself.
My Guest:Published author, Host of the Uncovering the Secrets to Longevity Health Summit, patent holder with a surprising twist – he’s not just a visionary scientist but also a master of comedy improv. Chris Burres is the founder and chief scientist at MyVitalC, where he manufactures a Nobel Prize winning molecule responsible for the single longest longevity experimental result in history, a full 90% extension of life. He is the intersection where science meets laughter and his life’s mission is to help people live longer, healthier, happier, and pain-free lives one dose at a time.
Questions we answer in this episode: How can health and fitness pros be a part of boosting longevity? Biggest mistakes with exercise that could harm longevity? Top recommended book for longevity for health professionals?Connect with Chris:
Uncovering the Secrets to Longevity summit
https://www.flippingfifty.com/summit
On Social:
Instagram:
https://www.instagram.com/myvitalc
Facebook: https://www.facebook.com/myvitalc
X: https://twitter.com/myvitalc
Other Episodes You Might Like:
4 Cs to Grow Your Health Coaching Business This Year https://www.fitnessmarketingmastery.com/grow-your-health-coaching-business-this-year/
Successful Facebook Ad Strategies for Fitness & Health Coaches https://www.fitnessmarketingmastery.com/facebook-ad-strategies/
Resources:
Boundless: Upgrade Your Brain, Optimize Your Body & Defy Aging – Ben Greenfield
Smarter, Not Harder – Dave Asprey
Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client.
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
Power Plate: https://www.flippingfifty.com/powerplate
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Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll.
Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you.
A few stand-outs though that made it into this list of 10 top podcast of 2023 list:
You like hearing about other midlife women who are having success & overcoming obstacles
Doing it alone can be lonely and you like hearing how to get out of your own head and way.
We’ve definitely found a collective and collaborative group of entrepreneurs in the WELLPROS group https://www.flippingfifty.com/WELLPROS. Details in show notes if you don’t have someone to run offers, packages, pricing by and you need to know how to quickly gain customers and gather momentum.
In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed. If you have just one colleague or friend who would benefit from listening, thank you for sharing,
#10 Top Podcast of 2023 5 Inspired Reasons to Be a Menopause Fitness SpecialistAn episode full of a combination of both statistics and intangible reasons why there is still room for you to dig in and establish yourself as an expert among midlife women. There is a dramatic difference between an influencer and an expert. You get to decide which you are and why that’s the one you want.
https://www.fitnessmarketingmastery.com/be-a-menopause-fitness-specialist/
12/02/23
#9 5 New Clients in 7 Days: Here’s How She Did It
One of our WELLPROS grabbed opportunity before she felt ready and just jumped in. She found a way to make it happen sooner than she anticipated and enrolled clients while they were hands up telling her yes. In this episode we shared how it went.
https://www.fitnessmarketingmastery.com/5-new-clients-in-7-days/
3/11/23
#8 3 Questions Away from Better Productivity
When you’re spinning your wheels every day and you don’t know if what you’re doing is really helping your progress, or know absolutely it’s not, this episode will help. We all get to the point when we have a full day, everything and everyone is pulling on us and yet we get nothing done. Those days have to be minimized and eventually you’ll prevent them from ever happening again. Three questions you can use today will help.
https://www.fitnessmarketingmastery.com/better-productivity/
11/11/23
#7 Helping Clients Combine Intermittent Fasting and Exercise
Your clients are trying it, and they’re trying to avoid muscle and bone loss. Or possibly they don’t realize that they could lose muscle if they don’t fast correctly. This episode will help you be aware yourself or increase client’s awareness of the dual goals they can juggle if done right.
https://www.fitnessmarketingmastery.com/intermittent-fasting-and-exercise/
11/25/23
#6 Midlife Fitness Pro Swinging For the Fences
This is another midlife fitness & health entrepreneur success story that resonated! Christine Conti, winner of this year’s IDEA Instructor of the Year award joined me. She didn’t talk about award winning as much as what she personally overcame. How she came to fitness as a second career and why it’s meaningful for her personally. If you’re thinking it’s too late, you can’t because of any number of reasons… listening to this will help you see it differently.
https://www.fitnessmarketingmastery.com/midlife-fitness-pro/
10/28/23
#5 Top Podcast Episode of 2023 Stop Sloppy Introductions: Bio Makeovers for Health & Fitness ProsHeard of ChatGPT? Hard not to have by this point. But there are entrepreneurs using it so we all know it by the words embark, embrace, fitness journey. Those are code for AI. And images that are AI are also beginning to pop up everywhere. If you use them you may lose them – meaning customers. But if you know how to employ tricks you can retain your brand integrity and get back time both.
https://www.fitnessmarketingmastery.com/reduce-fitness-marketing-time/
2/1/23
#2
Content That Creates Clients That Want Only You
You are the only one that can do certain things in the way only you do them. This episode taps into how you can do it. How interesting that AI use by marketers increased dramatically over the course of this last 12 months. It may be easier than ever to stand out, if you use what only you have.
https://www.fitnessmarketingmastery.com/content-that-creates-clients/
3/4/23
#1 Top Podcast Episode of 2023
What Is Exercise Endocrinology [For Personal Trainers and Health Coaches]Do you know the juggle between physiology of exercise and the physiology of menopause or of women vs men? This episode dives into that and the benefits of exercise on specifics. It’s not platitudes of “exercise offsets symptoms of menopause” so often used by media, physicians even, who don’t themselves have enough exercise training
https://www.fitnessmarketingmastery.com/exercise-endocrinology/
2/11/23
Other runner’s up among She Means Fitness Business podcast episodes in 2023 included:
What to know about working with osteoporosis clients, How to work with perimenopause clients, how to work with menopause and postmenopause clients.
You can find the show on iTunes, iHeartradio, Spotify, Amazon and 80 other podcast platforms so it’s everywhere you listen to podcasts. Every episode aims to give you an immediately actionable tip for your business and or support you the solo health entrepreneur by sharing my experience, mistakes, and wins.
We are taking a small pause in 2024 with this podcast. After 11 years, we’ve so much content and though there is always something new, we’re doubling down on the Flipping 50 podcast and know so many of you are listening there.
We’re turning much of our content into short CEU courses like these:
Essential Coaching Skills for Midlife Clients (available now) Affiliate Marketing for Additional Revenue Streams (coming early 2024) Marketing to Women with Copywriting that Converts (also first quarter)Other Episodes You Might Like:
5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/
When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/
Email Marketing for Fitness Business Success
https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/
Resources:
Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client.
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
Power Plate: https://www.flippingfifty.com/powerplate
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Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want?
I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one.
To get your first midlife coaching client isn’t hard given women tend to seek trainers and support at a higher rate than men, they know they have a problem and what to fix it. So the problem is you’re not making yourself visible.
This episode is for anyone who mentally wants to get clients and help people but who’s reason for not having clients has nothing to do with the fact there aren’t enough clients.
What I want you to imagine is we are standing on the playground and I push you just a little bit. Now, you either fall back, take a step back or you push back and stand your ground.
Which is it?
You need to have the confidence so that in a room full of people if you are training a client you don’t care if everyone hears you. Know exactly what you’re asking them and exactly why in this order or sequence you’re giving them steps.
How to Get Your First Midlife Coaching Client (and everyone after!)The reason you don’t have clients is you.
Let’s unpack what you can do in order to get you out of your own way,
Questions I answer in this episode:
Do you know exactly how you work with someone step-by-step and be able to describe it simply to them? Did you ask everyone you know? Have you created a free high-converting way to get prospects into your world (coffee, a walk with them, a free talk, masterclass, eguide, short challenge, video series catered to the problem you solve) ? Have you identified your traffic source beyond who you know (your hair stylist, your dentist, doctor, your pastor, president or vp of women’s clubs)? Do you take action every single day? Know exactly what you’ll say when you talk on the phone, on zoom or at coffee to take charge of the conversation. Have you created a repeatable process for clients to get started? What happens after you speak to them and they say yes? What happens if they say no? There has to be a next step for anyone.Other Episodes You Might Like:
5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/
When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/
Email Marketing for Fitness Business Success
https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/
Resources:
Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client.
Visit the fitnessmarketingmastery.com website for more expert advice and services related to health coaching business growth.
– Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the WELLPROS hotseats coaching calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone.
Menopause Fitness Specialist™ Program:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/
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In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes)
Where metabolism is concerned there are two considerations:
During Exercise Outside of ExerciseOne is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day.
Which would you want to boost?
The consideration you have to make is that often a tough exercise session will make people compensate both with food and coach compensation. The total energy expenditure is lower in postmenopausal women who workout more than 2x a week with strength and cardio each.
You’re looking for the sweet spot of boosting muscle endurance and strength and stamina without decreasing energy or causing soreness that would make clients move less during the day.
Information published by the Mayo Clinic informs that it is the all-day activity or movement that a client does that correlates with their risk of obesity. That is, it’s not those who go to the gym most, it’s people who move the most during their days that have the least risk of obesity.
Strength Training is the only way to increase metabolism without accelerating aging.
-Dr. Joel Furman Tweet Coach a Better Metabolism in Menopause Focus on reaching muscular fatigue in major muscle groups to gain muscle mass Functional exercise defined really means the exercise matches the goal of the exerciser. You can choose battle rope exercises or renegade rows or kettlebell swings but those focus most on elevating the energy expenditure across muscle groups. Major muscle groups first – even when she wants arm tone Avoid crazy compound exercises that decrease the weight that can be lifted.For instance, a squat to an overhead press. First, you’ve got the potential for momentum. Second, the weight you can press overhead is going to be far less than what you can squat with, so the biggest focus becomes core and neither lower body muscle or shoulders. So if function is the key goal, this may be successful. If metabolism is, it is going to fall short.
Coach rest and recovery – often a woman will do best when she is given something specific to do vs. told not to lift again for a couple days. Tell her how to use her time. Walk, swim, foam rolling, yoga, etc on a schedule will help her fill that itch to follow a plan and stay on track. And the food – coach the food part of this. Coach with data (the most important component of what you do) Coaching Menopause Metabolic FlexibilityI’ve got 2 or 3 clients at any given moment who will need to be told exactly what parameters to train in, but most importantly what NOT to do. For Sunday low slow runs I give very specific time and heart rate goals. If I give a distance I also give a time.
X distance or x time, whichever comes first.
Heart rate no more than _______.
Often the same clients will introduce intermittent fasting and get some initial success. They’ll have finally bought into the idea of boosting muscle protein synthesis and avoiding muscle protein breakdown.
And then they’ll regress.
Inevitably, it’s been because I have let my foot off the accelerator. If I stopped reminding them of the steps: Fast… feast.. Then fitness activity.
They’ve lost weight but muscle too.
Upon review there’s been fast fitness then minimal feast. It’s only when I ask very specific questions that this surfaces. Even for longtime clients. So, never… ever ever underestimate the value of repetition.
Bottom Line for Coaching Metabolism in Menopause… Know that metabolism is not just burning calories at a higher rate during exercise Consider the aging effects of increasing metabolism collectively Know that strength training is one of the only ways to increase metabolism without accelerating aging. Measure the right thing. Loss of weight could be detrimental if it is muscle loss: you’ll be praised for a short time and cursed foreverOther Episodes You Might Like:
5 Ways to Help Clients with a Flat Belly in Midlife https://www.fitnessmarketingmastery.com/flat-belly-in-midlife/
7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/
5 Menopause Exercise Programming Tips from Recent Exercise Studies
https://www.fitnessmarketingmastery.com/menopause-exercise-programming/
Resources:
Menopause Fitness Specialist™ Program:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
WellPros Mastermind & Mentorship Group: https://www.flippingfifty.com/WELLPROS
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Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive.
Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions.
Questions We Answer in This Episode: What are the 4 Cs, and how can they benefit my health coaching business?– We’ll break down the core concepts of the 4 Cs and explain how each one contributes to your business growth.
Commitment – to your own success and reaching the goals you’ve set Conviction – that you can help and about the way you help and why YOU? Consistent – in doing the actions you know have to be there? (new content, showing up, emailing your audience, measuring results) Congruent – the actions you take today congruent with what you say you want? (did you ask anyone today?)Coached? No one does it alone.
How can I effectively attract and convert more clients?– Discover actionable tips and techniques to expand your client base and boost conversions.
What strategies can I implement to enhance client retention and loyalty?– Learn how to create lasting relationships with your clients and keep them coming back for more.
How do I stay competitive in the ever-evolving health coaching industry?– Explore strategies to stay ahead of the curve and remain a key player in the competitive health coaching market.
Other Episodes You Might Like:
5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/
When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/
Email Marketing for Fitness Business Success
https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/
Resources:
Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to implement the 4 Cs effectively in your health coaching business.
Visit the fitnessmarketingmastery.com website for more expert advice and services related to health coaching business growth.
– Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the WELLPROS hotseats coaching calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone.
In this episode, I guide you through the 4 Cs and share their success stories and tips. This content originally I learned from a dear friend and much-admired business coach, Mark LeBlanc. He was so supportive and an excellent role model when I needed it most. Whether you’re a seasoned pro or just starting your journey in health coaching, these strategies are designed to propel your business forward. Tune in and get ready to grow your health coaching business this year like never before!
Menopause Fitness Specialist™ Program:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/
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If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes.
No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple.
Serve your customer.
Offer more value than promotions
earn the right to put a promotion in front of them.
Your success in any relationship is in understanding what someone else is thinking and feeling. If you’re not doing that as you write every single email, you are losing this race.
For a very small percent of your email list this is a sprint. For many many more it’s a marathon. But you have water stations and port-a-potties all along a marathon.
The fitness of your email marketing depends on the frequency and intensity of your email.
Sound familiar?
In this episode why these health business email marketing mistakes hurt:
Email too infrequently
Email with too little value
Subject lines don’t peak curiosity
Links are broken or not included
Email an “everybody” email to all ages and both genders
Not sending to unopens
Not studying your open and click rates monthly
If you aren’t tapping into emotion with every email, you’re missing out.
If you aren’t segmenting your email list, you’re suffering.
When you get curious about why your open rate is low or click rate is poor, you can solve problems quickly. Was it the day and time? Was it the subject line? Was it the lack of repetition inside the email or the congruency of the message with the reason the subscriber got on your list?
Resources:
Menopause Fitness Specialist™ Program:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/
Other Episodes You Might Like:
Better Email Marketing: Love Letters To Your Customers
https://www.fitnessmarketingmastery.com/better-email-marketing/
Email Marketing for Fitness Business Success
https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/
The Truth About Email Frequency and Content
https://www.fitnessmarketingmastery.com/email-frequency/
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Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation.
It’s the perfect time for a health professional to look at raising rates.
When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the high side. It’s much easier to reduce rates than raise your rates. So it all should be thoughtfully planned.
But it can also be constipating. There’s no other way to say it.
If you aren’t careful about your business plan you could be working for pennies per hour. If you couldn’t even hire someone to work for you with commensurate education and qualifications for the rate you’re paying yourself, pump the brakes!
If you’re in any way reluctant to track numbers, look at the profit and loss statements, still find you don’t like sales or struggle with accepting money, this is a much needed episode. You may have a little work to do on your worthiness and relationship with money. So, as you listen, just do this: stay aware of any negativity related to the money conversation here.
Questions I Answer in this Episode:
How much to raise your health business rates When to raise your rates How much notice to provide How to deliver the message How to justify raising rates in your health & fitness business 1. How Much and When to Raise Your RatesMake it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years.
2. When to Raise Your RatesMake it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years.
3. How Much Notice to Provide Before Raising Your RatesWhen you’re raising your rates significantly, you give longer notice. For instance, I raised private coaching from $2000 per package to $5000. That’s significant. When I originally raised from $1000 package to $2000, that was still significant. I gave my community adequate notice so that those who’d always thought, I want to do private coaching but would “some day,” had a reason to do it today.
When it’s packages, say you sell by frequency of classes or training sessions and discount as they go up, beware. You’re already discounting. Every day. So if you raise rates make this worthwhile. Do you want to increase each session by $2.00 or by $5.00? If someone is buying a package of 20 sessions the package would increase then by one hundred dollars. If you’re talking about a $1000 package, $100 is not that significant. Psychologically it’s not going to deter many from purchase. Consider at least $200. Now you’ve increased your hourly rate by $10, giving you a significant raise, and keep listening because #5 is going to help you do this painlessly for the customer.
4. How to Deliver the Message About Rate IncreaseSend an email dedicated to this message. Don’t bury it in something else like so many trainers and health coaches bury offers.
If you’re selling something specific or have a very specific message, do not water it down.
Consider including a short video message from you. You’re going to want to listen to question 5 in order to do this smoothly.
Keep it short. Write a script.
5. How to Justify Raising Your Health & Fitness Business RatesThis is the gold that I hope you’re still listening to get. Don’t just raise your rates without making it a win win for the customer and you. How can you increase the value of what THEY get when you raise your rates?
I just got a letter from one of my lawyers. It read, “in accordance with our letter of engagement effective Jan 1, my rates will increase to ______.”
Same service, different rate.
It’s accepted with lawyers. It’s not accepted with health and fitness because there are too many choices. So you want to make it way too sweet to leave. What can you ADD?
To make this make so much sense for YOU, what you add ideally will NOT negatively impact your time demands. You could add access to another course or tool you’ve already created but that normally did not come with it.
You need to be sure that you’ve thought through current and well as new customers. Current customers will ask if they too get it. If they’ve been grandfathered in at an early adopter rate the answer may be no, but we’ll allow you to upgrade for (less than the product or service would usually sell for).
I’ve increased the coaching time I spend or additional coaches spend with our clients. There’s a long term strategy to this and it’s not increased profit right away but it is retaining clients longer because they get a strong start.
If you’re listening and you’d like to coach on our Flipping 50 team and are a Flipping 50 Menopause Fitness Specialist, reach out via [email protected] It’s one of the 3 ways Specialists can earn right away.
There you have it. How to increase your health business rates so you can significantly increase your revenue and keep your stress and dropout rate to a minimum.
Other Episodes You Might Like:
When to Raise Your Rates, Fitness & Health Coaches – Part I
https://www.fitnessmarketingmastery.com/raise-your-rates/
How to Raise Your Rates, Fitness & Health Coaches – Part II
https://www.fitnessmarketingmastery.com/how-to-raise-your-rates/
How to Charge More, Raise Your Health Coaching Rates, and Not Pee Your Pants Doing It
https://www.fitnessmarketingmastery.com/raise-your-health-coaching-rates/
Resources:
Menopause Fitness Specialist™ Program:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/
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If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:
Exercise
Every hour outside of Exercise
In the exercise itself:
Type of exercise and time it’s done
Length of the exercise
Intensity of the exercise
Sequence of exercises
Frequency of exercise
Rest between exercise
Purpose of every exercise and every session
…. Each of these has to be related to endocrine status, musculoskeletal status and conditions or injury history.
Outside of exercise:
Nutrition contributing to the preparation
Nutrition contributing to recovery
Hydration (for the same)
Course correcting to optimize effects of exercise on system (a body under stress can’t exercise hard and get results and eventually more intense exercise will be a part of muscle and bone success)
Sleep
Stress
So there’s a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the Flipping 50 Menopause Specialist Course). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow!
The #1 Key to Helping Clients Get a Flat Belly in MidlifeIt’s all related to controlling BLOOD SUGAR LEVELS
a. Overall reduction
b. Reduction of spikes
5 Go-To Flat Belly Strategies to Drip Out for Clients
REDUCE OVERALL STRESS. That includes…
Monitor Exercise Effects on Your Client.
Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat.
But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting.
Walking after meals is MOST beneficial Brisk walking trumps slow walking Strength training that increases lean muscle tissue makes every other movement or exercise you do daily support blood sugar control: muscle is a sponge for blood sugarChange the order of the foods they’re eating.
Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75%
Start with Apple Cider vinegar before a meal 1-2 T diluted in a glass of water is proven to significantly reduce blood sugar spikes that occur after meals.
2 More Ways to Help Clients Get a Flat Belly in MidlifeIncrease movement throughout the day. Even a few minutes of standing pacing, sitting on a desk bike, a few times during the morning and the afternoon reduced post meal blood sugar spikes 17% even when the activity didn’t occur after meals
If you know you’re going to eat something that will spike your blood sugar (I like my morning caffeine and unfortunately it spikes my blood sugar – rather than give it up, I’ve decided it stays but afterwards I go for a 30 minute walk every day shortly after when otherwise blood sugar would spike. Go me… and go my matcha! This should be the same for stress…. In an argument, take a walk and blow off steam. Many of us do this naturally and don’t even know it. Moving moves emotions through us but joyful and grief and anger. And it helps keep the blood sugar levels stable.
For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course.
When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need.
Other Episodes You Might Like:
7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/
5 Menopause Exercise Programming Tips from Recent Exercise Studies
https://www.fitnessmarketingmastery.com/menopause-exercise-programming/
Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/
Resources:
Menopause Fitness Specialist™ Program:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
WellPros Mastermind & Mentorship Group: https://www.flippingfifty.com/WELLPROS
Theia Glucose Monitor: https://www.flippingfifty.com/myglucose
-
If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:
Exercise
Every hour outside of Exercise
In the exercise itself:
Type of exercise and time it’s done
Length of the exercise
Intensity of the exercise
Sequence of exercises
Frequency of exercise
Rest between exercise
Purpose of every exercise and every session
…. Each of these has to be related to endocrine status, musculoskeletal status and conditions or injury history.
Outside of exercise:
Nutrition contributing to the preparation
Nutrition contributing to recovery
Hydration (for the same)
Course correcting to optimize effects of exercise on system (a body under stress can’t exercise hard and get results and eventually more intense exercise will be a part of muscle and bone success)
Sleep
Stress
So there's a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the Flipping 50 Menopause Specialist Course). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow!
The #1 Key to Helping Clients Get a Flat Belly in Midlife
It’s all related to controlling BLOOD SUGAR LEVELS
a. Overall reduction
b. Reduction of spikes
5 Go-To Flat Belly Strategies to Drip Out for Clients
REDUCE OVERALL STRESS. That includes…
Monitor Exercise Effects on Your Client.
Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat.
But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting.
Walking after meals is MOST beneficial Brisk walking trumps slow walking Strength training that increases lean muscle tissue makes every other movement or exercise you do daily support blood sugar control: muscle is a sponge for blood sugarChange the order of the foods they’re eating.
Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75%
Start with Apple Cider vinegar before a meal 1-2 T diluted in a glass of water is proven to significantly reduce blood sugar spikes that occur after meals.
2 More Ways to Help Clients Get a Flat Belly in Midlife
Increase movement throughout the day. Even a few minutes of standing pacing, sitting on a desk bike, a few times during the morning and the afternoon reduced post meal blood sugar spikes 17% even when the activity didn’t occur after meals
If you know you’re going to eat something that will spike your blood sugar (I like my morning caffeine and unfortunately it spikes my blood sugar – rather than give it up, I’ve decided it stays but afterwards I go for a 30 minute walk every day shortly after when otherwise blood sugar would spike. Go me… and go my matcha! This should be the same for stress…. In an argument, take a walk and blow off steam. Many of us do this naturally and don’t even know it. Moving moves emotions through us but joyful and grief and anger. And it helps keep the blood sugar levels stable.
For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course.
When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need.
Resources:
Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/
Flipping 50 Menopause Fitness Specialist™ Course:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
WellPros Mastermind & Mentorship Group: https://www.flippingfifty.com/WELLPROS
Theia Glucose Monitor: https://www.flippingfifty.com/myglucose
Other Episodes You Might Like:
Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/
7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/
5 Menopause Exercise Programming Tips from Recent Exercise Studies
https://www.fitnessmarketingmastery.com/menopause-exercise-programming/
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This list of why serving midlife women, the why to be a Menopause Fitness Specialist encompasses it all.
#1 Reason to be a Menopause Fitness Specialist
Legacy. How do you think most women drawn to doing this are midlife or approaching it themselves? Or they're slightly younger and they're working with older women, but a little bit wiser maybe beyond their years and want to really leave a legacy. Really.
I mean, women in menopause, in early stages, specifically Perimenopause, are also many of them in the workforce. And they're struggling to get support in the workforce. They're struggling with problems with hot flashes with night sweats, leaving them Sleepless in menopause, in the workplace. So they're not functioning as well. So when you can leap in know, how do I pivot? In order to help decrease the signs and symptoms of menopause. You're helping so many things, you're helping the workforce you're keeping absenteeism down, you're increasing and enhancing productivity, and just overall increasing the life and happiness of a single woman and every woman in her ripple effect. Her immediate family and others who either suffer when when she does.
#2 Reason to be a Menopause Fitness Specialist
This is a very lucrative market. One of the reasons why we're seeing a surge of title menopause expert menopause and coach, menopause lifestyle coach. Without the education certification qualification, experience, history proven track record. We're seeing a title acquired in minutes but the knowledge the experience level, the credibility and the ability to create consistent, predictable results reliably, is not yet there. And this is where we can give you the formula that has been proven. First of all, based on science of 30 year history and then based on these last 10 years of being proven. And if it wasn't proven, or thrown out, we've dialed it in. It's done for you. And we can stand on our trademark copyrighted property and say, here's what works.
#3 Reason to be a Menopause Fitness Specialist
Community. You get a community of coaches, and right now an opportunity to congregate with this community and get support with your marketing and your PR, your ways of attracting new clients and of being sure that you're way ahead of them. Asking what's next? What now, when that first program or that first challenge is done these are such important pieces of what you're going to do.
#4 Reason to be a Menopause Fitness Specialist
Freedom. About 52 million women are in menopause right now. There are women who you're able to work with and set your own time. You get to change and set your own schedule when you're the boss, which is what we want as much and maybe some would say more than the money is that we want freedom and flexibility.
It takes a community who can say do you realize what you're doing? Do you realize that you're doing this yourself? Why don't you change that class? Have it at an earlier time, have it in the morning habit at lunch? Don't have it in the evening. You may not attract the same people; they may not be able to go with you. Okay, attract other people who can have the availability that you also have. These things are, are really key. And one advantage of being a flipping 50 Menopause fitness specialist is that you can realize that you too were thinking a little bit crazy and that limiting beliefs are really a piece of what stopped us knowing we can see it so well in somebody else. But when you're in the frame, you can't necessarily see yourself what mistakes you might be making. So this community is really, really key and critical.
#5 Reason to be a Menopause Fitness Specialist
Last but not least, this market is not going away. So women are going to continually go through menopause. If we can capture them when they're 30 and they're 40 If you get that thriving program going there's no reason why you can't rinse and repeat, keep growing, it's scaling it and expanding to the women you're working with now will be 10 and 15 years old or soon, there will be something else that they need in addition to what you've already given them. For those women who have daughters, younger friends, you're going to be able to attract and expand to them. How can you reach midlife already in better shape. You've got an expansive service but you're not all over the board. You can create a program, drill down deeper that program and offer it in so many different ways. Then expand from that program. Once it's up and running, it's already working.
And there you have it. For my Flipping 50 Menopause Fitness Specialists, what would you add?
And what about you? Have you got a community? A market begging for clued-in competent and confident professionals? Do you have a future that looks extremely bright where you can develop a niche and serve it exclusively instead of jumping all over trying to be a jack (or jill) of all trades?
Resources:
Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/
Flipping 50 Menopause Fitness Specialist™ Course:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Other Episodes You Might Like:
Training Midlife Clients | Zone 2 Training For Menopause
https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/
3 Ways to Coach Menopause Clients Out of Mistakes
https://www.fitnessmarketingmastery.com/coach-menopause-clients/
The #1 Way to Reach More New Fitness Customers
https://www.fitnessmarketingmastery.com/1-way-reach-new-fitness-customers/
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In this moment of goal setting for next year or your next quarter or half year there is always - at least I hope it’s true for you, someone or something that makes you realize you have been thinking SMALL… and when you start thinking big, you start doing big things.
Whatever your goals are this coming year.. Try 10xing them. What would it be like if you.. Partnered with someone every quarter this next year and earned by promoting them, they by promoting you, or you offered something magical together.
What would it be like if you bought the house next door and created a place for a retreat center? A magical backyard oasis?
If you're an entrepreneur and you want to host a wellness retreat, or you're toying with the idea, and you're just wondering how and what there's a lot to unpack. This is you and I’m unpacking! I promise it’s way more fun than that end-of-vacation kind of unpacking!!
Start with Why Host a Wellness Retreat
What is the reason you’re even asking how to host a wellness retreat (and there are many reasons why you would), but you don't want to begin planning that super fun, ambitious retreat, before you explore, what is my purpose?
Some purposes could be:
Make a profit. I'm going to host a retreat, make a profit, and ideally make this profit doing something that you would enjoy doing: spending a week or a weekend depending on how long this retreat is, with people you enjoy doing activities that you enjoy. That would be number one, you immediately want the profit from the retreat.
You might host a retreat as a live event model. That you definitely have to cover your expenses. Let's be clear on that. But in order to sell your attendees into something greater, and that might be a combination of sell them into a training program that occurred prior to the retreat. So they're buying the training program, the retreat is the reward. And you package it all together, but make it appear as if this is the test of the training they want. The conditioning, the strength, the endurance, the whatever it's going to take for them to have a good time at the retreat, even if there wasn't a retreat, but now you're allowing them to have this real goal: this real starting line if you will, at the beginning of the weekend. That's one way.
Another purpose is in bringing them together and selling them on what they don't know that maybe you're hosting simply an activity kind of retreat. You're taking them hiking, doing yoga, Pilates, core, stand up paddleboarding, horseback riding or kayaking, and otherwise just keeping them very active. But you're doing this with the opportunity to plant seeds about what it is you do on a deeper level. You’re making them hungry for more information, more guidance, helping them realize they don’t know what they don’t know… and want to. You're creating desire for a next step. You're planting that seed at the entire time of your retreat, and then planning to sell them into that and that is how you make a profit. You'll be concerned or thinking about your conversion rates.
That is, you know that if you have 15 people attending 40% of them will take a next step and that those 40% might positively influence each other and make others have FOMO.
Once you know WHY you’re hosting the retreat you can plan much more effectively. When will you drop seeds about what’s next? Even in your welcome kick off party there may be a very small hint about previous attendees and what they went on to do. That’s very subtle.
Based on feedback from nearly 15 years of hosting retreats of various types:
Private for small groups
Fitness Professionals retreats
Flipping 50 fitness retreats
I’ve learned a few things:
You won’t please ALL the people all the time
People don’t always read the fine print
People who’ve never been in a program or met you might attend
Some want “white space” time to for instance journal
They don’t like to be rushed
Many don’t read the fine print
Some don’t follow the training plan and aren’t prepared to keep up
If your brand has a style of eating/nutrition it doesn’t mean attendees will comply
The right people always show up
Determine how long you want the retreat to be:
Half day Full day Weekend 3 dayDo you want to host live or virtual?
You might feel more comfortable doing one or the other.
Pros to virtual - low expenses.Pros to live - the energy and no tech to go wrong!
Let me know if you’re hosting a wellness retreat in 2024 or want to!
Other Episodes You Might Like:
How to Host a Successful Fitness Retreat
https://www.fitnessmarketingmastery.com/successful-fitness-retreat/
10 Ways to Fill Your Fitness Programs Right Now
https://www.fitnessmarketingmastery.com/10-ways-to-fill-your-fitness-programs-right-now/
7 Ideas to Get Booked as a Speaker or Presenter to Build Business
https://www.fitnessmarketingmastery.com/get-booked-as-a-speaker/
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No doubt you too are trying to help clients combine intermittent fasting and exercise. I’m sure it’s come up. You may be attempting to do it. You may know their doctor is suggesting it.
But here’s the incongruence for midlife women.
Low Energy Availability (LEA) and exercising while fasting are one and the same. If you’ve been involved in fitness or nutrition for a minute, you know of the Female Athlete Triad. Generally, young active women essentially become menopausal when they should be having regular cycles because of energy insufficiency.
LEA is right back to that and yet more detrimental for women over 40 trying to maintain muscle, also push performance, who can’t afford to lose bone density but will, and have already depleted adrenals and hormone chaos occurring.
In this episode, I respond to a question from one of our Food Flip programs. If you’re helping clients, or yourself through the conflicting information on intermittent fasting and exercise, this may help.
Right now, if you aren’t yet, consider the Flipping 50 Menopause Fitness Specialist and kickstart your year with more knowledge about hormones, their function relative to exercise and understand when a client asks, what they should do, exactly how to help.
Intermittent Fasting and Exercise for Midlife Women
Polly, “Debra I have been wanting to incorporate fasting into my health regime. However with your current recommendations of working out in a fed state I have found it is very difficult to get enough protein and to maintain the fasted state. I read the book Feast Fast Repeat and it goes against a lot of the information you recommend. It’s difficult for me to fast for 18 to 20 hours and feel good. Just wondering what your thoughts are on fasting?”
Start earlier. It’s pretty simple! You don’t have “dinner” at dinner time.. You have a last high protein meal at 3 or 4pm.
Fasting has a purpose. Getting off a plateau. You can kickstart with an 18 or 20 hour fast but there is NO reason if you’re an active person to do this regularly. Rotate.., 12, 14, 15, 18 …. And the amount of carbs you do.
If this was your first book? Keep reading.
Your week should NOT ever look the same every day or you lose metabolic flexibility. If your goal is to stay active and gain muscle and bone density … tell me in a 20 hour fast how you manage to get micronutrients in.
What we all have to do is prioritize.
Are you inflamed? Need to reduce that and kick up the autophagy? Fasting for a short time may be your priority
But high intensity exercise and fasting long are NOT going to coincide together well. That leaves you energy deficient. That puts you in stress. That causes a loss of muscle.
Resources:
WellPros Mentorship Group https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/
Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/
Flipping 50 Menopause Fitness Specialist™ Course:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Other Episodes You Might Like:
Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/
7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/
5 Menopause Exercise Programming Tips from Recent Exercise Studies
https://www.fitnessmarketingmastery.com/menopause-exercise-programming/
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The difference between social media success and a lot of time on social media without success is having a social media marketing strategy.
How often do you post?
How many hashtags do you use?
How do you know which hashtags to use?
Where do you put hashtags?
Which metrics/insights are most important to you?
If you have a strategy, you know the answers to these!
My guest today provides insight at the perfect time. Start the New Year with information that is going to help you knock it out of the park in the coming year.
Make a change for 3 months, assess your insight data and pivot or double down.
You have the opportunity to watch over her shoulder (as you should be with ANY social media expert -recent podcast with Sue B Zimmerman here for you) and watching with a critical eye not just what they’re saying but what they’re doing is GOLD for you!
How often do they post? How often do they make a CTA? How often do they post a story? If you realize… they aren’t after being an “INFLUENCER” as much as getting clients, too, it changes everything!
Listen to the end to hear the rapid fire questions I ask!
Interested in the WELLPROS mastermind & mentorship to kickstart your business? It’s how to get more support from a community of coaches just like you and a coach who’s gone from 0 to 6-figure months.
My Guest:
Imagine your immigrant parents uprooting you in highschool at 16 and moving to a brand new highschool. My guest, Yesenia Lara Garcia grew up in Phoenix and Flaggstaff Arizona and attended NAU studying Strategic Communications and PR. She’s been an associate producer at Fox 10 News while simultaneously juggling roles of mother, wife, and began exploring content creation and became a notable influencer.
Her passion, very possibly your nemesis, is social media. She started her current business, Social Outfit Marketing to empower businesses and influencers to stand out on social media with custom strategies, creative content and engaging copy.
And… she is the most positive person…. With a face that belongs in FRONT of the camera… you’re going to love this!
Be sure you stay til the end of this social media strategy interview where I ask some rapid fire questions you may not know to ask.
Questions We Answer in This Episode:
Let’s do a couple things before we even begin - define influencer and business for me- is there a difference for you and if how do you distinguish the strategies for each? What inspires you? Like any entrepreneur, do you ever have a hard time doing the work/get stuck in terms of creative ways to say the same thing over and over again?
How did you start your business and why?
What did you most want from it?
How do you measure success for your clients? What are you using for metrics?
How do you decide to pivot or test a new strategy?
Let’s talk about trending post types and trending audio, can using trending audio backfire if it’s not music that your demographic likes?
How do you come up with creative ideas?
Is Instagram your primary platform or do you create content for across platform use? Does a REEL on Instagram double as a TikTock or YouTube short for instance?
What mistakes do you see most often that we might be able to let listeners know how to flip?
Is it posting frequency(too much/too little), use of hashtags (too many too few), key words, use of CTA (too much/too little)
Rapid Fire Questions about Social Media Strategy:
How many hashtags are best right now?
Where do hashtags below - post or comments?
How often do you want to look at insights on platforms?
How important are stories?
Connect with Yesenia:
Website: https://www.socialoutfitmarketing.com
work with me: https://www.fitnessmarketingmastery.com/socialoutfitmarketing
On Social:
Instagram: https://www.instagram.com/socialoutfitmarketing/
Instagram: https://www.instagram.com/yesenialg_/
TikTok: https://www.tiktok.com/@socialoutfitmarketing
Other Episodes You Might Like:
NITTY GRITTY INSTAGRAM TIP Episode with The INSTAGRAM EXPERT
https://www.fitnessmarketingmastery.com/instagram-tip/
5-Tip Health Coaches Marketing Formula for Quick Social Media Wins
https://www.fitnessmarketingmastery.com/health-coaches-marketing-formula/
7 Fitness Professionals Social Media Marketing Mistakes (and the fix!) https://www.fitnessmarketingmastery.com/fitness-professionals-social-media/
Manychat.com: https://manychat.com/
Menopause Fitness Specialist™ Program:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
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