Episódios
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The Power of Transparent Pricing for Business Success. Standard financial advisor fee model of 1% AUM isn't always profitable due to the 80/20 rule (Pareto Principle). There may be a better way to price financial planning.
Watch this episode: YouTube.com/emilybinder
Publish pricing transparently to build trust in all businesses. I reference insights from industry research in financial services
Lastly I cover stats and 2025 content marketing tips for financial advisors, focusing on the importance of organic content, video, and social media.
(00:11) The Importance of Publishing Pricing
(01:57) Pricing Strategies for Financial Advisors
(02:26) Lessons from Car Rental Industry
(03:57) You want customers, not buyers
(04:45) Competitive pressures in wealth management
(05:12) The Emotional Component of Financial Advice
(05:35) Exploring Alternative Pricing Models
(05:50) The Almanack of Naval Ravikant
(06:30) Your hourly rate (Naval): $1000/hour
(08:37) 649,900% ROI in 1 month: case study from AI pricing
(10:20) The psychology of pricing high end services
(11:27) Why I hired a financial advisor
(12:55) 2025 content marketing tips for financial advisors
(14:12) Social media video is one-to-many broadcast
Related episodes:
Four Types of Leverage In Your Business
Buffalo Marketing
Don't Do Marketing, Be Marketable
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube.
Timestamps:
(0:00) Three things I'd do differently in the first year or two
(0:55) Tip 1) Hiring (beyond obsessive about references)
(2:00) Tip 2) Tech stack (simplify)
(2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update.
(4:08) Final thoughts and recap tips
(5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com.
(6:00) Startup story playlist
7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift"
Links:
WealthVoice Startup Story - YouTube playlist
Get email updates (88% click rate): beetlemoment.com/email
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Bring me into your next meeting (ThinkersOne): thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on.
Watch video clip: youtube.com/emilybinder <-- YouTube Short
Links mentioned:
Blog post with AI Prompt and details: Want to Be a Podcast Guest? AI Solution Avoids Embarrassing Mistakes
(Past episode): Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips: Listen on Spotify or Apple Podcasts 4/23/2024
My podcast tools:
Record: emilybinder.com/riverside
Edit with AI: emilybinder.com/descript
Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Bring me into your next meeting: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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Employee Monitoring and Trust: Management Tips, Marketing Takeaways
I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment.
By contrasting Payhawk culture with examples of trust and autonomy, I emphasize the importance of treating employees as responsible adults to foster a more engaged and innovative workforce. Drawing from two personal career stories: $12k coffee and Tomatis music therapy center job:
When you raise the bar, people will meet it.
(00:00) In the news: workplace sins and employer crackdowns
(01:18) Examples of employee infractions (expense accounts, meals, printing)
(02:08) The impact of trust in the workplace
(03:01) $12,000 coffee story
(03:41) Lessons from the music therapy job
(05:52) Pendulum of workplace culture
(08:33) Importance of employee autonomy
(15:07) Product return policy- Amazon lessons
(16:10) Zappos culture inspo: Stage 5 Tribe ("Tribal Leadership")
Links mentioned:
WSJ article: The Little Sins We Commit at Work—and the Bosses Who Are Cracking Down
"Never Split the Difference" by Chris Voss
"Alchemy: The Surprising Power of Ideas That Don't Make Sense" by Rory Sutherland
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Bring me into your next meeting: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.
You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.
Topics:
(0:00) Meet Emily Binder + why you should listen to this show
(0:30) How to work with me: beetlemoment.com or emilybinder.com/call
(2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")
(3:20) De Beers slogan "A Diamond is Forever"
(5:00) Anthimeria: "A better way to burger" -Pizza Hut
(7:10) Yoda and Luke - guide / hero copywriting - Storybrand
(8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)
(9:20) Thumbs-up emoji (Gen Z says rude)
(11:00) Is an imperative good for a tagline? "I" and "We" phrases were out
(12:20) A/B test new taglines
(13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)
Links:
Beetle Moment case study: TIGER 21
5-Star Podcast Checklist
My tools:
Record: emilybinder.com/riverside
Edit with AI: emilybinder.com/descript
Gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne recorded or live video: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money.
Don Draper said this to Peggy when she said, 'It would be nice if you could say thank you once in a while, Don.'
And he loses his sh*t. And he says, 'That's what the money is for!'"
In June 2023 I went to a birthday party with thirty MBAs where I just... did not... fit in. This voice memo that I recorded on the way home captures the essence of entrepreneurship. (Excuse slight drop in sound quality, it's a raw iPhone voice recording but worth it.) Caveat: No shade to MBAs (my parents and friends have them). This is an exploration of an entrepreneurial mindset, how that's changed even in the last 5-10 years.
Themes:
Key idea: With a salaried position as an employee, you are capped in earning potential; there are diminishing returns to how hard you work. When you own the business there is no cap.
You can create something from nothing all by yourself without incurring debt. It's never been easier than today with AI.
That said, there are perks to employment and it's great for many people. It's the smart move for many (most) people. Employment is statistically more likely to make you money than starting a business.
Topics:
(0:00) Backstory before voice memo
(0:24) The creative influence of alcohol maybe
(1:12) Entrepreneurial mindset vs. traditional education
(1:41) Voice memo begins: MBA Party thoughts
(2:07) Questioning the value of formal education
(4:08) Employee vs owner (earning potential, effort and payoff)
(5:56) Alternative paths to learning and success
(8:01) What you can teach yourself
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Book a Zoom drop-in: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game.
Topics:
(0:00) The cost of mundane tasks, lower productivity, e.g. taking notes, emails, chats
(1:29) Listener comments shared from post: "An estimated 7 in 10 new car owners leave the dealership's branded plastic frame.."
(3:39) Zoom AI Companion is great
(4:15) Productivity tip: how to use Google Gemini with voice for call notes
(4:50) Prompt for call notes from dictation
(6:50) Listener topic requests: Please leave a comment on Spotify!
(7:38) Doer or Seer? Watch video: Are You a Projector or Generator? Human Design
(8:50) Join my email list: emilybinder.com/email
Links:
Asana study: asana.com/resources/anatomy-of-work
Zoom AI Companion
Google Gemini
Listener comments
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:
Speaking: emilybinder.com/speakingCoaching call or package: emilybinder.com/callBook a Zoom live (marketing AMA): thinkersone.com/emilybinderConnect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.
I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.
Topics:
(0:00) A guy named Money (iPhone contact card story)
(0:55) First impressions and red flags
(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short
(3:10) Personal brand
(6:00) Business headshot / avatar tips
(6:35) Importance of details in personal brand
(7:20) How to change Nickname in iPhone Contacts
(10:17) Ad campaign disaster - soft drink in Asia - slogan translation
(10:54) Takeaways for marketing
(11:15) Your personal brand is in the details
(11:30) Ex with a typo in company URL (story)
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so important to adopt an outsider's perspective when testing your site. Plus, I offer additional advice on aligning your site's navigation and branding with user expectations.
Topics:
(0:05) Common mistakes in podcasts and websites
(0:23) Essential podcast page elements (good example: emilybinder.com/podcast)
(3:08) Importance of user experience (UX)
(4:42) Optimizing podcast distribution
(5:49) Recording tool recommendations (Descript)
(6:20) Use 301 redirects for marketing. How to brand your Zoom URL (custom vanity URL)
(6:40) Your website dot com slash zoom is a branding opportunity. Customize that link for free!
(7:20) Plink universal podcast link - review and promo code: beetlemoment.com/plink
My podcast tools:
Record guests: emilybinder.com/riverside
Record solo, edit with AI: emilybinder.com/descript
Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Book a Zoom drop-in on ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” reached $587 billion, a year-over-year increase of 10.5%. The increase in ecommerce and retail media were instrumental in the growth. Globally, 69% of ad spending are allocated to digital media." -Magna
Traditional vs. digital advertising is instructive for modern (unpaid) content strategy.
Explore the evolving landscape of advertising, highlighting the decline of traditional TV ads in favor of targeted digital and social media advertising. Understand the shift in consumer behavior, the significance of influencer marketing, and the importance of creating content tailored for specific audiences. Get practical tips on marketing efficiency and brand management.
Topics:
(0:00) Introduction: pitfalls of broad advertising
(0:17) The shift from TV to digital advertising
(1:00) The power of influencers over traditional ads
(1:22) Anecdote: the annoyance of repetitive ads (inspo for this episode, thank you Land Rover Defender)
(2:25) The importance of targeted advertising
(4:50) Consumers love control (e.g. the success of Uber)
(9:27) Effective content marketing strategies
(10:34) Conclusion: market to your most specific audience
Related links:
YouTube accounts for more screen time than Netflix or any streamer. (tweet)
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Shop my videos on ThinkersOne: thinkersone.com/emilybinder
My podcast tools (promo links):
Record / edit with AI: emilybinder.com/descript
Shop my mic/gear: beetlemoment.com/gear
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.
Watch this episode on YouTube.com/emilybinder.
The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.
Topics:
(0:34) Debunking CPG myths
(0:52) Truth about cereal, fasting, breakfast
(1:40) Shampoo and fabric softener myths
(1:51) 1999 Herbal Essences commercial (Donna)
(4:18) Truth about feminine care: toxic tampons. Flex Disc.
(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)
(5:43) Ethos, pathos, logos
(6:23) Buyer or customer (watch)
(8:47) Money disagreements cause divorce
(11:18) Bust your own myth
Links:
Buffalo Marketing: emilybinder.com/buffalo
James Sexton on SWU
Mitch Slater share
Ethos, Pathos, and Logos
My tools:
Record: emilybinder.com/riversideEdit: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic planning, resharing evergreen content, and creating short form content as a gateway to the full content. Buffalo marketing enhances your podcast’s reach and engagement.
Topics:
(0:10) Podcast marketing tips - use everything like Native Americans
(1:00) Don't half-ass marketing tactics e.g. YouTube descriptions
(1:50) Shorts are top of funnel
(2:40) Your content is probably evergreen e.g. financial advice
(3:15) Investing advice for young women (DCA and lose your password)
(4:30) We are wired to seek group approval
(4:50) What if no one likes your posts
(5:15) Clips or it didn't happen
(6:00) Emotional body for marketing: brain, heart, gut.
Links:
emilybinder.com/buffalo
"5 Minutes to Ruin Your Reputation: Ethos for Marketing"
You Need All Three: Ethos, Pathos, and Logos in Marketing
My tools:
Record or livestream: emilybinder.com/riversideRecord, edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearMy mic: Shure SM7BHire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).
Watch this episode: youtube.com/emilybinder
Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.
Topics:
(0:15) "America's Sweethearts" Netflix
(0:37) NFL Pay Disparity
(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay
(2:56) Actually masculine?
(5:22) Rigorous DCC life - jump splits, lack of sleep
(6:36) Brand is like a cake
(7:26) "Honorary position"
(7:51) Reputation-enhancing work, career advice
(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment
(11:26) "Virtue" of selflessness
(15:26) My story
(16:46) OnlyFans millionaires
(17:26) Book a 5-Star Show Checklist call: emilybinder.com/call
Related videos:
60% of women don't. How to Negotiate
Top Money Saving Reason to Have an LLC
My tools:
Record + edit: emilybinder.com/descript
Gear: beetlemoment.com/gear
Hire me:
emilybinder.com/speaking
emilybinder.com/call
Videos - ThinkersOne: thinkersone.com/emilybinder
Connect:
Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email
Hosted on Acast. See acast.com/privacy for more information.
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What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.
This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.
Chapters:
(0:00) Introduction: The meaning behind red in marketing / color psychology
(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)
(0:36) The importance of tires
(2:14) Why fast food logos are red and banks are blue - color psychology in branding
(3:30) SAD - Standard American Diet says cheap = good
(5:06) Brand lives in the subconscious
(5:14) Apple is a luxury brand
(6:00) Who do you want your customers to become? Disney Princesses
Links:
Fascinate by Sally Hogshead
Brand lives in the subconscious - video clip, VanEck Trends with Benefits podcast
Who Do You Want Your Customers to Become? by Michael Schrage
What is Sonic Branding (video)
My podcast tools:
Edit with AI: emilybinder.com/descript
Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Shop my videos on ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).
Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).
Links mentioned:
Body language episode: The 7-38-55 Rule for Better First Impressions
My favorite mic: Shure SM7B gear list
Also a great mic: Shure MV7 with desk stand $269
Fine affordable mic: Blue Yeti mic $100
Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gear
Full podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gear
VIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.
My podcast tool (edit and record):
Descript: Record and edit like a Word doc. With AI features: emilybinder.com/descriptHire me:
Speaking: emilybinder.com/speaking
Consultation / coaching call: emilybinder.com/call
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.
54% of clients: "I changed financial advisors" in 2023. Why: weak comms.47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.But most advisors reach out much less. Via YCharts, 2023Timestamps:
(0:07) Communication Builds Trust
(0:43) Body Language - Science of Trust: Show Hands
(1:20) Shocking YCharts Survey: High Rate of Advisor Switching
(2:03) Cost of Losing Clients
(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)
(6:05) 90% of people don't trust ads
(6:55) ThinkersOne
Links:
Avg fin advisor CAC $3100
YCharts survey HT Samantha Russell
Order videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)
Related video: Why Content Marketing Will Save You Money
Vanessa Van Edwards - hands (trust)
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Connect:
Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.
Topics:
(00:00) Introduction to Purpose-Driven Marketing
(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement
-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes
-Impact on sales and cultural spotlight for Nike ($15 billion US market)
-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.
(3:30) Failure of Kendall Jenner Pepsi Ad
(05:12) Brands and Gender Activism
-Pinkwashing
-Importance of pay equity
(06:15) Environmental and social alignment (Meatless Mondays)
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptMics: beetlemoment.com/gearHire me (marketing & speaking):
ThinkersOne Videos: emilybinder.com/thinkersone
Consulting: emilybinder.com/call
Follow & connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
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Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.
Trick question: How long should a podcast episode be?
Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.
VIDEO - Watch this episode: youtube.com/emilybinder
Topics:
-Episode types, lengths, guest / host, and cadence (e.g. weekly)
-Significance of visuals
-Misconception of podcasting as marketing expense
-Unique KPIs
Timestamps:
(0:34) Prof G's Podcast Strategy and Episode Formats
(3:56) Variety in Bethenny Frankel's Podcast
(4:09) Long Game of Podcasting: Insights and Statistics
(5:27) Podcasting: A Marketing Perspective (ROI)
(6:11) Bethenny Frankel's Episode Types
(9:28) Why Use Episode Variety
(9:54) Key Takeaways
Links:
Just B with Bethenny Frankel
The Prof G Pod with Scott Galloway
The Algebra of Happiness (book)
Watch more mini-pod episodes here
Join my YouTube channel to access same-day responses, topic requests, & more perks
My tools:
Record audio or video: emilybinder.com/riversideEdit podcasts like a Word doc. emilybinder.com/descriptGear list: beetlemoment.com/gearWork with me:
ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersone
Consulting session: emilybinder.com/call
Follow & connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email
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Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?
Watch on YouTube
Show notes
Join my YouTube channel- access perks
Video episodes
Timestamps:
(1:00) Difficult conversations: giraffe vs jackal language (watch Short)
(1:37) Pop psychology
(1:50) Nonviolent request
(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)
(3:11) Chris Voss: "it seems like..."
(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony
(4:26) Real Housewives loud luxury
Links mentioned:
Watch Short: The Bethenny Clause
Episode: "Why You Need Nonviolent Communication"
Blog: Microsoft’s Culture
Books "Nonviolent Communication" and "Never Split the Difference"
My podcast tools:
Riverside: emilybinder.com/riversideDescript: emilybinder.com/descriptMy gearWork w/me:
ThinkersOne videos and keynotes
Book a session: emilybinder.com/call
Follow & connect:
Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
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Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.
(0:10) Podcasting $4bn industry in 2024 (IAB)
(1:36) Big misconception new podcasters have: ad revenue
(3:10) 90% podfade
(4:10) Value of a subscriber
(6:00) Power of voice: sound is processed ten times faster than the blink of an eye
(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing
(7:30) YouTube Shorts: biggest marketing opportunity
(8:44) Wrong podcast goals
(9:00) How many podcast downloads is good?
(9:30) What is a good completion rate?
(10:00) How many listeners you want (considered purchase)
(11:00) Educated, solvent, interested
(12:05) Client testimonial from Laura (emilybinder.com/call)
Stats:
$4 billion industry 2024 (IAB)
51% of listeners pay attention to podcast ads more than other media (Edison Research)
56% consider purchasing after listening to a podcast ad (Edison Research)
76% convert after hearing sponsored content (National Public Media)
-Spiralytics 1/12/2024
My favorite podcast tools:
Record a podcast: emilybinder.com/riversideEdit audio or video like a Word doc: emilybinder.com/descriptPodcast gear list: wealthvoice.ai/gearThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone
Podcast: emilybinder.com/podcast
Book a call: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
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