Episódios
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This is a deeper dive into our topic from Episode 125: Is Your Influence Worth Your Price. We are really trying to prepare business owners and potential business owners how to study and analyze social media stats. Also, it may be best to understand that influencers are not professional paid advertisers or advertising agencies. Some maybe able to "sell" themselves, but that doesn't mean they can sell anything. Have you ever noticed when an influencer is promoting a prominent product, there is always a massive paid adverting campaign behind it? They are just the paid talent in that commercial, they are not the master mind or engine behind that paid advertising campaign. The big issue comes when they are paid to be that master mind on social media for a specific product and they don't know how to be that for a particular company. Then as a company your return on investment (ROI) will probably be a negative impact. Listen in to this episode to better understand if paying a social media influencer the right move for your company.
#socialmediainfluencer #paidadvertising #advertisingagency #paidadvertisingcampaign #influencer #numberoffollwrers #numberofsubscribers #likes #subscribers #shares #post #repost
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There are so many "influencers" out there, and they will market and promote them as the one thing your business is missing to take it to the next level. You can go and research their social media following to see what type of attention they are garnering out there too. You can check out how many followers they have, how many likes their post get and all that. In the mist of during your research you should be able to see if their influence is worth the price. You can pay attention if someone has 500,000 thousand followers on a social media platform but are getting 500 likes on their post, their interaction with their audience is very low. We have been taught that you look for a 10% average of interaction from followers on that person's post. Yes we know, I thought I was going to kill them with one mentality applies. There will be some misses when it comes to social media and we know that. But just tune into this episode to see if their influence is actually worth the price they maybe charging your business.
#influencers #socialmedia #socialmediamarketing #followers #likes #subscribers #activelisteners #businesspodcast #entrepreneurpodcast #youtubepodcast #spotifypodcast #podcastlife #podcasthost #podcaster #blackpodcastersassociation
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We are deep diving more into the psyche of business owners in this episode. Lots of times a business owner can misinterpret a comment or feedback as hating or a negative response. Sometimes, solicited advice because you asked for an opinion can come in varies shapes forms and fashions. We talked about in our previous episode, you cannot do it all alone. Your network can determine your net worth is a frequently used statement right now. You have to be open to opinions, critiques, and criticisms. To think you know it all as a business owner can be a grave mistake. This way of thinking can lead you back to our episode of is your business thriving, surviving, or dying. We constantly talk about checking your ego at the door to help your business in positive ways. This is the perfect episode for open minded business owners, and those closed-minded ones nee to tune in too!!!!!
#businesspodcast #openmindedness #thinkingaboutthingsdifferently #businessowners #watch4thehook #businesslife #businessmindset #businesstips #blackbusinessowner #blackpodcasterassociation #creativesondisplay #influencer #lifestylepodcast
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As small business owners we sometimes try, or even have to be the whole damn show. You have to be the event originator, organizer, promoter, advertiser, marketer, attendee, etc. It can be overwhelming and can take you down a rabbit hole to nowhere. We constantly talk about checking your ego at the door as a business owner, and that maybe hard for some of us to do. Teamwork makes the dream work, but if you are wanting all the accolades that comes with the success, are you willing to accept the blame if it is not as successful as you dream it to be.
We know it is hard to keep that same energy as a business owner but sometimes you may have to get "help" from others. That "help" may give you the energy boots your business needs. You will have hits and misses, but you have to be able to deal with the misses as they come along. Tap in and hear if you are a business owner who is looking for real feedback about their business.
#businesstips #newepisodes #blackpodcast #blackpodcastassociation #podcasthost #explorepage #podcastshow #itunespodcast #eventplanning #popupevents #smallbusinessmarketing #youtuber #smallyoutuber #spotifypodcast #applepodcast #podcastinglife
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We were hit with a hard Hook to swallow a few weeks ago. Some low-down ass persons or entity secured the access to our original IG page, Watchfourthehook. Our access was disabled and to our knowledge they deleted our entire page. We had that page for over 4 years and had so many memories tied to that page. I always talk to Tatiana about being able to capture those "lightning in the bottle" moments on that page. Those moments were content created from scratch like our Hook Up Session interviews. My goodness just thinking about losing those and i am ready to chicken choke a MF. All those late nights of thinking, plotting, planning etc. gone without much of a trace. No real reason why to evil steal our page, we are not some big company or major money producer. That was years of hard work taken away in a whim just because someone thought it was a thing to do on that day. If you want to know my true feelings, and all the curse words I felt like using in this episode.
rzmfunhrtizs is the profile that stole ours by the way!!!!!
#socialmedia #profilehacked #profilestolen #instagram #facebook #youtube #followers #subscribers #likes #shares #post #socialmediamarketing #paidadvertising #socialmediapresence
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There are lots of business owners who have other friends who are also business owners. Parts of the friendship is supporting each other in their business ventures and vice versa. But at what time does the friendship turn into a businesship? This is where the one friend business owner only deals with the other friend when it comes to business issues only. Where did the friendship go? How did it get this way, or did they see they could more out of you on the business end and not be a friend at all anymore? They are only counting on you to help, but are they going to start counting you in on things?
We have talked numerous times about checking your ego at the door as a business owner. You as a business owner should always be in learning mode. The way you see a 9 maybe a customer or friends 6. If you can understand how they see that 6, you can possibly grow as a business owner. Sometimes your friends can help your business and possibly give you all a evenly distributed businesship. All you have to do is tune in to this episode and see are you in a mutual businesship...
#businesship #partnership #friendship #businesspartners #businessgoals #entrepreneurs #smallbusinessowners #applepodcast #spotifypodcast #youtubepodcast #deezerpodcast #pandora #amazonpodcast
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We have learned over the years that being a business owner, you may ask request from your customers. Those are called Calls to Actions aka CTAs. The first line in the blog is a CTA, and we hope you do it for us too. lol Our CTA in writing is a clear and direct message that will elicit the response we are hoping from our customer or audience. A CTA can also be a marketing tool to get the consumer to take in what you may be asking or requesting from them.
CTAs can be conversation starters, attention grabbers, motivational in nature, and etc. There also can be the overuse of CTAs in one setting. Download, subscribe, like, share, love, etc. all at once can turn your customers or consumers off. Sometimes when it comes to CTAs, less may get you more. Tune in to this episode and see if you or someone you know has too many calls to actions.
#calltoactions #CTAs #download #subscribe #like #love #read #access #achievement #marketing #listento #podcasting #business #leads #assets
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A lot of business owners are still working a 9 to 5 job to fund their entrepreneurial dreams. This is termed as bootstrapping. A form of self-funding that helps you leverage your own financial resources to support your business dreams. This is the infamous Bank of Parker we have referred to so many times over. Our reality maybe a nightmare to other business owners who may not be able to leverage their income to help keep their business thriving, surviving, or dying.
There is even a flipside to this situation where your 9 to 5 increases in some form or fashion where it begins to take away the time you have allotted for your small business ventures. You may have gotten a promotion, work schedule change, etc. Whatever it is, it is now demanding more of your time and your business my start to suffer from it. Tune in to this episode to see how your profession can fund your small business dreams.
#businessfunding #moneymanagment #smallbusinessdreams #entrepreneurialmindset #womeninbusiness #smallbusiness #shopsmall #smallbusinesssupport #businessstartup #blackownedbusiness #localbusiness #businesspodcast
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In this episode we are talking about how lingo can help or hurt your business. What actually is lingo? Lingo is the language and speech, possibly the jargon, slang of a particular field, group, or individuals. An even deeper dive for lingo is a corruption of lingua, Latin for tongue. For us of African descent, over 2,000 languages are spoken in Africa. Over 80% are not written down, so what does that mean? The lingo translates across many of different people.
We are talking about also how as a business owner how can you interpret feedback about your business. How your customers are speaking about their interactions with your business, whether good or bad. Do you as a businessowner understand what they are saying about your business? Your business practices? Your business concepts? Tune in to this episode to see is your business lingo helping or hurting your business.
#lingo #messaging #businessmessaging #podcastlife #businesscoach #applepodcast #podcastmovement #podcastcommunity #podcastlove #businessmindset #businesstips #businessadvice #tuneinpodcast #businessstrategy #businessmindset #businesslanguage #lingo #buinesslingo
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Have you ever been to a meet up, social or networking event and felt underwhelmed? We always talk about how time is the greatest commodity you have that you can never get back. You invest your time into certain events, and you felt like you got absolutely nothing from it. The networking wasn't networking for some reason. It could be a number of reasons why things didn't go as you had planned. The host could not have been friendly, drab environment, no grown-up cocktails, etc. The main issue is now you have met Individuals whom you thought had liked minded interest and you got absolutely nothing new from these encounters, Now What do you do? Tune in to this episode for Part 2.
#netowking #meetup #socialgatherings #networkingevents #businessmeetings #popupshop #smallbusinessfunctions #podcastinglife #podcastermeetups #smallpodcasters
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*****Please Leave Us A 5* Review on Apple Podcast When You Get a Chance*****
Have you ever been to a meet up, social or networking event and felt underwhelmed? We always talk about how time is the greatest commodity you have that you can never get back. You invest your time into certain events, and you felt like you got absolutely nothing from it. The networking wasn't networking for some reason. It could be a number of reasons why things didn't go as you had planned. The host could not have been friendly, drab environment, no grown-up cocktails, etc. The main issue is now you have met Individuals whom you thought had liked minded interest and you got absolutely nothing new from these encounters, Now What do you do? Tune in to this episode and next one (Part 2) to see what can come from this.
#netowking #meetup #socialgatherings #networkingevents #businessmeetings #popupshop #smallbusinessfunctions #podcastinglife #podcastermeetups #smallpodcasters
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This episode will take you a journey into the world of business competitor and a business comparator. A business competitor is an organization that offers similar or almost identical products or services as another business. A business comparator is possibly a group of businesses that are selected according to size, sector, geographic spread, or other criteria to be used as a basis of measurement. Basically, we are talking about how some businesses compare themselves to others and how they measure up or against other companies as well. In this episode we talk about how business owners can let their egos get the best of them when giving a real assessment of their business. We as business owners in the apparel business no we don't compare with larger scale smaller businesses. We know to compare ourselves to smaller, online ecommerce businesses that fit close to the same criteria we fall in. This episode we hope to inform business owners about seeing your business as a competitor or a comparator to other businesses.
#businesspodcast #podcasting #podcastcommunity #motivation #businesstips #entrepreneurpodcast #inspirationpodcast #smallbusinessowner #businessconsulting #smallbusinesspodcast #womeninpodcasting #podcastinglife #podcastaddict
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The business landscape is always changing and for business owners that means you have to change as well. In that phase of adapting also comes a phase where understanding what you are trying to accomplish will come in handy too. Lots of times being aware of when to and when not to do certain things will be crucial to your business and how it runs day to day. Even when it comes to getting around the right crowd there will be so many challenges. You may be approached by any and every one with their pitch to help elevate your business to the next level, and that is a can of worms in itself. This goes to the adage of getting your foot in the door. That is just part of the battle right there. The most important part is once you are in the building, make sure you are in front of the right people. This is where you are in the right building, but in the wrong room comes from. Tune in and find out are you heading in the right direction.
#businessmindset #businessventures #entrpreneurdreams #podcastcommunity #podcastaddict #podcastmovement #onlinebusiness #businessadvice #womeninbusiness #businessleadership #womenpodcasters #podcastinspiration
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Three things can be happening to your business. Your business can be thriving, surviving, or dying. This may seem drastic, but this is the situation that countless business owners face day in and day out. Life will still continue to throw you HOOKS, but you will be able to hopefully choose how you react to them. Those reactions can be based on how well your business is doing at that time. Revenue and profit margins are the two main indicators that can tell you if you are thriving in your business. You can go back to Episode 23: Flourish or Fold to rehash how we have discussed the topic of a flourishing business before.
A for profit business that is surviving is making enough money to keep the bills paid and the doors open as they say. There is no margin for error, or the repercussions could be disastrous. These businesses need an influx of cash, and they need it very soon. A business that is dying, is doing just that. It is on its last cash reserves and their next business move may be to close and shut down their business. Tune in and find out if your business is thriving, surviving, or dying!!!!!
#flourish #thrivingbusiness #dyingbusiness #surviving #thriving #money #cash #bills #businessmindset #profit #makingmoney #revenue #cashinflux
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One of the craziest aspects of us becoming podcasters and business owners is we identified a problem or a gap per say. With us wanting to solve the problems we identified it gave us a true purpose for the journey we have embarked upon. We needed a us for us when there was not an us in our atmosphere at that time. The original concept presented to us for our podcast did not identify a problem for us at that time, but we talked and thought about things differently and the Watch4Thehook Business and Entrepreneur Podcast came into existence. The same can be said for the apparel side. We saw a gap in positive, message-based apparel. and we sought out to fill that gap. Have either of these journeys been easy? Hell no, but we have appreciated them, nevertheless. Tune in to this latest episode and see if you need to identify a problem that may just need solving.
Let us know whose tuning in. You can email us at admin@watch4thehookcom.
#businessconsulting #itunespodcast #blackpodcaster #entrepreneurpodcast #businesstips #buinessstrategy #smallbusinessowner #podcastsofinstagram #podcastshow #podcasthost #spotifypodcast #googlepodcast #motivationalpodcast #smallbusinesspodcast #podcastepisode #ecommercepodcast #podcastlove #podcastmotivation #businessadvisor #businessmindset
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Remember it is easy to not be doing this. Everyday above ground is a chance to be better than yesterday. I wrote that last statement to myself in Dallas, Tx earlier this year at a Hello Alice Small Business Summit. Those words came back to me on the post card sent to my house earlier this week. That was the kick in the ass I needed to get to finish this long ass Summer of 2024 up strong. I am fucking exhausted, I know my wife is too, but this work will not complete itself, so we keep pushing. No matter the Hooks, you have to overcome them. Whether it is one devastating Hook, or a 2-piece and a biscuit, get your ass UP!!!!!!!!!! No one will feel sorry for you, pity you, or even acknowledge what you are going through. You have to dig down deep, maybe deeper than before and figure it the fuck out... Tune into this episode to see how you can keep overcoming the Hooks.
#businesspodcast #entrepreneurpodcast #motivation #businesstips #podcastinterview #podcastlove #applepodcast #spotifypodcast #podcastlife #podcastcommunity #podcasthost #blackpodcasters #blackpodcastersassociation #enterpreneur #businessowner #blackbusinessowner
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We are taking you down the road of improving credit scores, sacrificing popping bottles in the club, and choosing to leave a legacy over balling out of control. Me and Tatiana were able to purchase our first commercial property in 2021, but the preparation started a couple of years before that. My wife will be the first one to tell you, that I ran from the legacy we are trying to leave together. We go through the steps of improving my credit score as step number one a few years ago. That initial step began with an idea and by 2021 the implementation had come to fruition. Like we always say, if it was easy, everyone would be doing it. I am leaving a lot out because we want you to tune in to our latest episode on how we secured our 6-figure commercial property loan.
#propertyacqusition #commercialproperty #realestate #legacy #legacygreaterthanme #inheritance #bankloan #businesscredit #personalcredit #finacialliteracy #financialbanking #financialloans #makingmoney #businessowner #creditreport #experiancreditreport #creditkarma #revolvingdebt #DTI #debttoincomeratio
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This is a 2 Part Episode Due to Technical Difficulties. Please Download Both Episodes (108 and 109).
We are finishing up our discussion on why taking a break can be bad for business. We are trying not to go down a rabbit hole that leads to nowhere, but that is what may happen if you take a break from your normal routine of conducting business. As one of my fellow podcasters @Natelogic says, " you have to see it through". The hard times will not last always, and as a business owner sometimes you need to have selective amnesia for the hard times. There are 3 things most businesses are doing: thriving, surviving, or dying.
In this episode we also talk about the sacrifices that business owners sometimes have to make in order to protect their business. This shit is not easy by no means and lots of times your hard work will never be seen by the public eye. We always talk about you have to be a tad bit crazy to be a business owner, but you have to answer your calling in life.
We really hope you all love our content and please keep tuning in. We appreciate you all and thank you all so much.
#businesssavvy #thrivingbusiness #watch4thehookpodcast #survingbusiness #dyingbusiness #businessowner #onlinebusiness #ecommercebusiness #youtube #youtubepodcast #spotifypodcast #applepodcast #businessplan #businessplan
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This is a 2 Part Episode Due to Technical Difficulties. Please Download Both Episodes (108 and 109).
The frustrations of being a business owner can make you make impulsive decisions. We are an online business, mostly, and sometimes business is slow. Thant doesn't mean we don't need to sell our apparel online any longer. Yet everyday many business owners decide to "take a break" form doing business and take some time off. Taking time off from your business can be detrimental to the success of your business. Lots of time, when business owners take time off from their business, they GO OUT OF BUSINESS. This episode we go into great detail of how taking a break from your business is bad for your business.
#businessstrategy #businessplans #entrpreneurship #makinggoodbusinessdecisions #businesstips #onlinebusiness #stayininbusiness #businessloans #businessstartups #makingmoney #survingbusiness
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One of the main things we talk about in being a business owner is checking your ego at the door. Sometimes your ego can have your perception of you as a business owner slightly inflated. Yes, we all strive to be the best we can be in life, but sometimes we need to learn to keep a positive ear open for others to be able to talk to us. If you are the one always doing the talking and you are never listening, that maybe a problem for you and your business. Listening to others and being able to take feedback from others can help you grow as a business owner and help your business in the long run.
Knowledge is power and knowledge can be a great teacher for those who are willing to learn from the information they have received. Things can only be lessons in life if you actually learn something from them. Perserverance will still be one of your greatest attributes of being a business owner. As you grow in business hopefully it will help you grow business savvy, business mindset, or business practices. Tune into this episode and see if you are the business owner others are looking for.
#businessowner #businesssavvy #blackbusinessowner #businesspractices #businessmindset #entrpreneurmindset #gainsandlosses #upsanddowns #businesstips #positivemindset #thinkingpositive #businessplan #businesscredit
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