Episódios
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Market to your customer, not to yourself!
Are you marketing through your own lens or to your target audience? Are you ensuring your advertising resonates with your ideal customers, or are you letting personal biases skew your strategy? This episode dives into the importance of focusing your marketing efforts on your audience's preferences rather than your own inclinations. Discover how to gather insights effectively and why adapting your message is critical to attract the right clients.
Listen to this new 5-minute episode for strategies to fine-tune your marketing efforts and ensure they align perfectly with your target audience’s needs and interests.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the importance of marketing to your customer, not to yourself. Fresh from publishing From Browsing to Booking with Brian Lawrence, I share insights on how wedding professionals often fall into the trap of using their own tastes to guide their marketing strategies, which can lead to misguided efforts. I discuss how crucial it is to understand your target audience—whether they're Gen X, Millennials, or Gen Z—and shape your marketing to resonate with them. I also talk about my use of AI tools like ChatGPT to refine content for specific demographics and the ongoing process of validating marketing approaches through customer feedback and research. Tune in to learn practical tips for better aligning your marketing with your audience's needs and preferences.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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How can you embrace change?
Change is inevitable, but how do you handle it? Do you fear the unknown or see it as an opportunity? In this episode, I dive into the psychology of change resistance and offer strategies to not only accept change but to thrive in it. What steps can you take today to make change your ally in business?
Listen to this new 12-minute episode for insights on how to handle change effectively and transform it into a motor for growth and opportunity in your wedding business.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the topic of embracing change, especially within the realm of sales training. I share insights from a recent training session and discuss why people naturally resist change, even when it's beneficial. You'll hear about the importance of quickly responding to inquiries to boost engagement and how incremental improvements can make a significant difference, even for well-performing businesses. I also touch on the risks and rewards of change, both in marketing strategies and personal career choices. This episode is packed with valuable advice for anyone looking to become more adaptable and effective in their professional lives.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Estão a faltar episódios?
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Don Mamone - Understanding Gender today and in the future!
Are your assumptions about others hindering genuine connections? How can you shift from judgment to curiosity to learn more about those around you? In this episode, Don Mamone and I dive into understanding gender, inclusivity, and breaking away from biases rooted in personal experiences. Discover how to create welcoming environments and the significance of personal stories in reshaping societal expectations.
Listen to this new episode for insights on fostering inclusivity, understanding diverse identities, and shifting perceptions through curiosity rather than judgment.
Get Don’s new book: “Different Doesn't Mean Broken: Living Courageously Outside the Binary”https://amzn.to/3YuyqhJ
Connect with Don:
https://www.linkedin.com/in/donmamone/https://www.instagram.com/donmamone/
https://www.facebook.com/donmamone
https://www.tiktok.com/@donmamone
About Don:
Don Mamone is a speaker, identity coach & consultant teaching audiences and clients how to reach their maximum potential & impact by discovering & embracing their true identity and supporting companies dedicated to safe spaces that support unapologetic authenticity.
Episode Summary:
In this episode of Wedding Business Solutions, I sit down with Don Mamone, a non-binary professional speaker and identity coach, to dive deep into the world of gender identity and inclusivity. Don shares their personal journey of coming out at 45 and the importance of approaching gender with curiosity instead of judgment. We explore the complexities of the LGBTQIA2S+ acronym and offer practical advice for wedding businesses to create more inclusive environments. Through our discussion, you'll hear personal anecdotes and professional insights that emphasize the need for understanding, continuous learning, and proactive inclusivity to foster acceptance and support within our industry. Join us for an eye-opening conversation that aims to make the wedding business a more welcoming place for everyone.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach ou
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Why I'm attending 4 Speaker Conferences this year!
Ever wondered why it's crucial to attend conferences even if you're a seasoned expert? Are you missing out on potential game-changing insights and connections? In this episode, I delve into the unexpected benefits that conference attendance can bring, from mastering new tools like AI to forging invaluable professional relationships.
Listen to this new 6-minute episode for insights into why investing in conferences can help you grow personally and professionally.
Episode Summary:
In this episode of "Wedding Business Solutions," I share why I'm attending four speaker conferences this year. Unlike typical industry events where I speak, I'm focusing on the benefits of attending as a participant. I discuss the unexpected value I've gained from networking, learning about innovations like AI, and the personal and professional growth that comes from these experiences. I challenge you to reconsider the perceived costs of attending conferences and emphasize the long-term benefits of investing in yourself. Through my anecdotes and insights, I encourage you to prioritize these opportunities for growth and connection.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Who are you ghosting?
Have you ever stopped to think about the people you're ghosting in your inbox? Why do we let certain conversations slip while juggling our daily priorities? In this episode, I dive into the notion that we all ghost someone, not out of disinterest, but because other things take precedence. Could there be a parallel in how your potential clients are ghosting you? Let's explore the reasons behind professional ghosting and how to stay top of mind.
Listen to this new 5-minute episode for fresh insights on managing your follow-ups and understanding the true dynamics behind being ghosted.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the concept of ghosting, not just from a client perspective but from our own as well. I've come to the realization that all of us are ghosting someone, whether intentionally or unintentionally, due to prioritizing other tasks and life's demands. I discuss how effective follow-ups can help you reposition yourself at the top of someone's inbox, increasing your chances of getting a response. I emphasize that ghosting doesn't necessarily mean disinterest and encourage you to reconsider your own communication habits. This episode aims to provide you with valuable insights to enhance your client interactions and follow-up strategies.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Ryan Angott & Regine Regencia - Myths and Truths about Virtual Assistants
Are you struggling to find the right fit for your team? Have you considered the impact of language and local dialects on sales? In this episode, we dive into the world of virtual assistants, discussing how to identify the perfect candidate for your business needs. Learn how technology like ChatGPT can help virtual staff emulate local communication styles, making them feel like an integral part of your team. Are you leveraging VAs to not only save costs but also enhance productivity? We explore the importance of clearly delegating tasks and trusting your virtual staff to execute them efficiently.
Listen to this new episode for insights on maximizing business efficiency with virtual staff and understanding the value they can add to your operations.
About Ryan Angott:
Ryan Angott is a seasoned professional with a decade-long journey in the wedding and event industry. With a wealth of experience and a track record of generating over $50 million in revenue, Ryan brings unparalleled insights into the intricacies of the industry as he transitioned and co-founded a virtual assistant staffing agency based in the Philippines.
Connect with Ryan directly at [email protected] or explore the world of virtual assistant services for weddings at https://strategic-assistant.com/wedding-services/
About Regine:
Regine, CEO & President of Strategic Assistant Staffing, brings a decade of expertise in virtual assistance. She helps entrepreneurs reclaim 20-30 hours weekly, redefining the virtual workforce from hiring one Virtual Staff to building dream teams. A Christian business leader, devoted mother, and advocate for women, she empowers others to achieve work-life balance while ensuring exceptional service for clients and virtual staff.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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That time the wedding company wouldn't get on the phone!
Are you meeting your customers where they are, or are you frustrating them with rigid communication methods? In this episode, I share a recent personal experience from my son’s wedding planning drama, and we explore the importance of adapting to your clients' preferred communication channels. How can refusing to get on the phone with eager customers impact your business? What steps can you take to ensure you're not missing out on potential sales because you're not accommodating?
Listen to this new 9-minute episode for key insights on adapting your communication strategies to better meet your customers’ needs and grow your business.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I share a personal story about my son and future daughter-in-law's frustrating experience while planning their wedding. They tried to rent items from a local company but were denied the chance to speak with a representative over the phone. This led me to highlight the importance of meeting customers where they are, whether that means talking over the phone or communicating digitally. I discuss the challenges and missed opportunities businesses face when they fail to adapt to customer preferences. This episode serves as a crucial lesson for wedding professionals on improving customer interactions and sales strategies by accommodating different communication preferences.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.connectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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So, my son got married. Want to hear the story?
Are you easily accessible to your clients? Are you ensuring seamless communication to prevent day-of issues? In this episode, I share the story of my son's wedding and highlight crucial lessons about the importance of communication and responsiveness in the wedding business.
Listen to this new 13-minute episode for insights on improving your client communication and handling unexpected challenges during events.
Episode Summary:
In this heartfelt episode of the Wedding Business Solutions podcast, I share the story of my son Adam's unique wedding in San Francisco. Unlike traditional ceremonies, this wedding spanned multiple days and featured intimate gatherings, a City Hall ceremony, and memorable activities like a cable car ride and a Hornblower dinner cruise. I highlight noteworthy experiences, both positive and challenging, such as vendor communication issues and special touches like custom whiskey blends. Through this personal recount, I draw valuable lessons on the importance of effective communication and customer service in the wedding industry. Don't miss out on this insightful and inspiring episode!
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Irene Katzias - How vendors can play nice together
Are you fostering trust through effective communication in your professional relationships? Are you prioritizing helping others over personal gain when networking? In this episode, we dive into the essentials of communication, respect, and aiding fellow vendors to create lasting bonds and smooth events. We'll explore practical ways to enhance your professional networks through proactive collaboration and kindness, reflecting on real-life anecdotes that underscore the impact of these values.
Listen to this new episode for insights on building stronger, more respectful professional relationships by focusing on clear communication and a giving mentality.
About Irene:
Irene Katzias is the owner of Irene + Co Events, an award-winning wedding planning and design company known for crafting bespoke, high-end weddings across the U.S. With over a decade of experience, Irene’s work has been featured on The Knot, Utah Bride and Groom Magazine, and Zion Brides. A TEDx speaker and host of the Peak Perfection podcast on Spotify, Irene brings her signature blend of creativity, confidence, and approachability to every event, helping couples tell their unique love stories—one detail at a time.
Contact: Website: www.irenecoevents.com
Email: [email protected]Instagram: @irenecoevents
Episode Summary:
In this episode of "Wedding Business Solutions," I sit down with Irene Katzias from Irene and Co Events to dive into the importance of communication and respect in professional networking. We discuss how offering help rather than seeking personal gain builds trust and strong relationships. Irene shares her team’s approach of prioritizing teamwork, being the first to arrive and last to leave, and tackling every task with a collective spirit. We also address common vendor complaints, emphasizing the need for clear communication and collaboration. Irene's closing words, "Just be kind. You'll be fine," perfectly capture the essence of our conversation.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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You can't save your way to prosperity
We've all heard the phrase "cut costs to boost profits," but is that really the best way to grow your wedding business? Are you focusing too much on trimming expenses and missing out on bigger opportunities? In this episode, I delve into why investing in your business can yield far more significant returns than just cutting corners. I discuss practical ways to increase sales, enhance profitability, and make smarter investments that will propel your business forward.
Listen to this new 6-minute episode for insights on shifting your focus from saving to smart investing for a more prosperous business.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into the concept that you can't save your way to prosperity; instead, you need to focus on increasing sales and making smart investments. I discuss the difference between everyday expenses, which have a limited potential for savings, and investments, which can provide higher returns over time. By concentrating on boosting your sales and profitability, you'll see much greater benefits than simply trying to cut costs. I also emphasize the value of investing in marketing, training, and enhancing customer value perception. Tune in to learn how to set your wedding business on a path to greater success and long-term profitability!
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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What the heck is Last Click Attribution?
Have you ever wondered if you're really understanding how clients find your business? Are you giving too much credit to that final click without considering the full journey your customers take? In this episode, I dive into last click attribution, dissecting what it means and how it might be misleading your marketing strategies. Learn how to trace the entire path to get a clearer picture and potentially boost your inquiries and sales!
Listen to this new 6-minute episode for insights on understanding your customer's journey from the first click to the last and how you can influence it to drive more business.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the concept of "last click attribution" and what it means for your wedding business marketing. I explain that last click attribution often misleads us into thinking the final click before a customer contacts us is solely responsible for their decision, when in reality, their journey is much more complex. I emphasize the importance of understanding the entire customer path to optimize your marketing strategies effectively. By analyzing where inquiries come from and reinforcing successful tactics, you can better influence potential clients' pathways. Whether you're new to this concept or need a refresher, this episode is packed with insights to help enhance your digital marketing efforts.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Richie Steadman - Oh no, a customer complaint!
Receiving a bad review can be disheartening, but are you reacting impulsively or taking the time to understand the full story? How do you ensure clients feel heard and valued even when they're dissatisfied? In this episode, Richie Steadman shares his first refund experience in 15 years, offering valuable lessons on managing complaints and protecting your business's reputation. We discuss how crucial communication is in avoiding misunderstandings and making strategic decisions to maintain client relationships without compromising your business.
Listen to this new episode for insights on managing bad reviews and ensuring long-term business success through effective communication and thoughtful resolutions.
About Richie:
Richie T Steadman is the owner of Best DJ In Utah, Utah’s highest and most rated dj company. Richie has been in business for himself for 6 years and been in the entertainment for over 20 years.
Social handle: @bestdjinutah
Website: bestdjinutah.com
Episode Summary:
In this episode of "Wedding Business Solutions," I welcome Richie Steadman to discuss handling bad reviews in the wedding industry. Richie shares a challenging situation involving a DJ complaint from a wedding he managed, detailing his thoughtful and strategic response. Together, we explore the importance of not reacting impulsively, understanding client expectations, and resolving disputes professionally to protect your business's reputation. Richie recounts investigating the complaint, having direct conversations, and negotiating a partial refund with a non-disparagement agreement. We emphasize the value of resolving grievances to prevent negative reviews, sharing personal anecdotes and practical advice for long-term business success. Join us for insights and strategies to handle dissatisfied clients effectively.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Getting the sale is a privilege
Every time a client says yes to your service, they've said no to everyone else. Do you see it as a privilege? Are you treating each sale as a unique opportunity to deliver exceptional results? In this episode, I discuss the honor and unique challenges of being chosen to provide your wedding services, emphasizing that it's not just about making the sale but about delivering an unforgettable experience.
Listen to this new 3-minute episode for insights into why getting the sale is an honor and how you can better appreciate and maximize this privilege.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into the idea that "getting the sale is a privilege." I emphasize how each 'yes' from a client means they've chosen us over many competitors, giving us the unique honor of being part of their special event. I talk about the responsibility that comes with this privilege—delivering exceptional and tailored results, not just a standard product or service. By viewing sales as a privilege, we can deepen our commitment to outstanding service and client satisfaction. Join me as I remind us all to cherish every sale as a valuable opportunity.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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The pursuit of money doesn't bring me the happiness I seek
Are you finding joy in what you do, or are you just chasing the paycheck? Can you truly find success if you're not enjoying your work? In this episode, I dive into how focusing on joy and value, rather than money, can lead to a more fulfilling career in the wedding and events industry.
Listen to this new 5-minute episode for insights on finding happiness in your work while still achieving financial success.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into a profound realization that I've had: chasing money doesn't necessarily bring true happiness. I stumbled upon an old note that reminded me the pursuit of happiness can actually lead to the financial rewards we need. Through my personal journey, I share how prioritizing joy and providing value to others has been the key to my own fulfillment and success. By recounting moments from my career, I illustrate how focusing on meaningful work and customer satisfaction can ultimately lead to both personal and financial rewards. If you're in the weddings and events industry, this episode is a reminder to seek happiness and value in your work, rather than just chasing the money.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Liza Roeser - Scaling Fifty Flowers
How do you decide when to DIY and when to call in a pro for your wedding flowers? Are your customers overwhelmed by too many choices? Do you know how to blend human touch with AI for maximum customer satisfaction? Learn how Liza Roeser from Fifty Flowers transitioned from wholesale to consumer-based e-commerce while keeping service personal and intentional.
Listen to this new episode for insights on balancing DIY and professional services, reducing decision fatigue, and leveraging AI while maintaining a human touch in customer interactions.
Liza Roeser is a trailblazer in the flower industry, known for her innovative leadership and entrepreneurial spirit. Her journey began with a Peace Corps mission in Ecuador, where she identified the potential for exporting fresh-cut flowers. In 1998, she founded Farm Exports, which later evolved into FiftyFlowers.com, the first e-commerce wholesale flower platform. Liza is a dedicated advocate for the industry, serving on the Society of American Florists Board, lobbying on Capitol Hill, and promoting entrepreneurship. Her achievements have earned her numerous accolades and features in prominent publications. Follow Liza on Instagram @TheFlowerCEO.
https://fiftyflowers.com/
Episode Summary:
In this episode of Wedding Business Solutions, I chat with Liza Roeser, the founder of 50 Flowers. Liza shares her incredible journey from serving in the Peace Corps to creating an innovative e-commerce flower business. We discuss the early challenges she faced, transitioning from bulk floral shipping to direct-to-consumer sales, and how she has tailored her products to cater specifically to weddings and events. Liza opens up about the company's growth, the strategic use of AI to understand customer behavior, and the heartfelt importance of human interaction in customer service. We also delve into learning from past failures, how the 2008 financial crisis influenced her business, and the value of professional expertise in DIY floral projects.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a di
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Are You limiting yourself with your goals?
Have you ever wondered if setting goals is actually holding you back? Are you capping your potential by aiming for a target? How can you break free from this mindset and achieve more? In this episode, I explore how to rethink your approach to setting goals and challenge yourself to go beyond your perceived limits. Learn from my experience and discover strategies to maximize your growth and success without feeling restricted by traditional goal-setting.
Listen to this new 7-minute episode for ideas on how to set goals that motivate and challenge you rather than limit you.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into the concept of goal setting and how it might be unintentionally limiting your potential. Drawing from advice my late uncle, who was a life coach, gave me, I share insights from my career in sales and consulting. I emphasize the importance of setting targets that challenge rather than confine you. I discuss how focusing solely on meeting specific goals can cap your growth, while aiming higher can lead to greater success. I also talk about balancing a packed calendar with leaving room for unexpected opportunities, and how maintaining a positive, less desperate approach can attract more business. Join me for thought-provoking strategies to stretch beyond your current limits.
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Is 2024 The Perfect Storm Trifecta?
Is your wedding business prepared for the challenges of 2024? Are you feeling the effects of the COVID hangover? How will the wedding gap impact your bookings? And what about the unpredictable noise of a presidential election year? In this episode, I outline how to navigate these turbulent waters and make the most of the opportunities that come your way. Dive in to understand how to work harder and smarter in this unique environment.
Listen to this new 7-minute episode for insights on thriving amidst the COVID hangover, wedding gap, and election year noise.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
Episode Summary:
In this episode, I dive into what I'm calling the "perfect storm trifecta" that could shape the wedding industry in 2024. This trifecta includes the lingering effects of the COVID-19 pandemic, which I refer to as the "COVID hangover," the "wedding gap" caused by a lack of engagements during lockdowns, and the complications brought about by a presidential election year. I discuss how these factors create a climate of uncertainty and noise. To navigate these turbulent times, I emphasize the importance of working harder and smarter, refining follow-up strategies, and focusing on existing leads to sustain and grow your wedding business.
View the full transcript on Alan’s site: https://alanberg.com/blog/
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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CP Heda - Pivot from WWE to Weddings & Events
How are you enhancing guest experiences at your events? Are you leveraging the latest technology to captivate and engage your audience? In this episode, CP Heda describes a new product that mimics the excitement of a sports arena jumbotron, while exploring how new innovations can transform your event's appeal. Discover how to keep your events dynamic with slideshows and live feeds, and learn the secrets of content management using AI to ensure a flawless presentation.
Listen to this new episode for innovative ideas on maximizing guest engagement and creating unforgettable event memories.
Listeners to the Wedding Business Solutions podcast will get 15% off. Make sure you use this link and code!
Alan’s Special Coupon: FRIENDSOFF15
https://www.esstart.com/?ref=alanberg
About CP:
From weddings to corporate parties to birthdays and beyond, Esstart seeks to bring event guests together and enhance entertainment with thoughtful, all-inclusive technology. Their first product, Instant Spotlight, was an interactive photo wall where event guests can upload photos to in real time—the first ever of its kind. Other products offered include Storybook - a digital guest book, Seating Genie - an interactive digital seating chart, Crossfader - a song request app and Camera-roll - an event photo collection app. Esstart plans to release many more experiential activities for events on their platform.
Esstart platform maximizes engagement while minimizing technical challenges with easy setup, no-download app, AI content moderation and a wide array of customization options makes it perfect for every occasion. Scan the QR code and go!
After a decade leading critical technology systems for WWE and with personal experience as a Bollywood music DJ and live event photographer, Chetanprakash “CP” Heda set out on a mission: to end boring events. That’s when he founded Esstart, the innovative experiential platform with the mission to use technology to make events more interactive, memorable, and inclusive.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Are you using Auto-Replies or Out of Office messages?
Are your auto-replies costing you potential clients? Do your out-of-office messages set unrealistic expectations? In this episode, I delve into the importance of timely responses and how setting the right expectations can be the difference between gaining and losing customers. Learn how to craft auto-replies that are both friendly and efficient, ensuring you never miss out on future business.
Listen to this new 8-minute episode for insights on how to optimize your autoresponders to enhance customer satisfaction and boost your business.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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Has what I'm being asked changed much over the years?
Over the years, have the challenges you're facing as a wedding professional evolved, or are they remarkably consistent? How has technology affected the way you handle the same age-old business issues? In this episode, I delve into the timeless nature of the industry's core problems and offer insights into how new technologies offer new solutions without changing the essence of what needs to be addressed.
Listen to this new 7-minute episode for insights on how to adapt to technological changes while focusing on the enduring fundamentals of your wedding business.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
Alan hasn’t done a virtual master class since Covid, and since there’s been so much interest, he’s going to host only one before the end of 2024, to get you ready for engagement season, 2025 and beyond!
Only 16 Seats for this, so get your ticket(s) now! Click here
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora©2024 Wedding Business Solutions LLC & AlanBerg.com
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