Episódios
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This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak!
EJ & Nick discuss;
- Optimising your inventory purchasing
- Stop guessing inventory & start using data
- Want to increase your profit? Talk to your vendors!
- Inventory strategies for PEAK
- Getting sales without having any stock
- How to plan for post-peak & how to put your plan into motion
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About EJ
4:05 The Missed Opportunity On The Lead Up To Peak
6:24 Building Good Relationships with Your Inventory Venders & Team
14:23 Why You Can’t Be Sitting On Dead Stock!
18:04 Keeping Well Stocked During The Peak Season
28:20 What To Do If You Run Out Of Stock During Peak
32:10 Secure Your Space In The Line
36:19 How To Continue Thriving In January
40:13 How Far in Advance Are Companies Planning for the Peak Season?
Check out our other awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show
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This week we are joined by Megan, Founder of Volashes.
Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic.
In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you!
Check out Volashes here: https://shopvolashes.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Megan
3:47 Pivoting Out Of Covid
10:01 Creating Behind The Scenes Content Successfully
14:38 TikTok vs YouTube: The Social Media Landscape
19:02 How Important Is Consistency?
26:38 How Can Brands Use Social Media To Their Advantage?
30:20 The Next Level Of Growth For Volashes
Check out our awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!
Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably!
Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product!
trueCABLE: https://www.truecable.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:16 How trueCABLE sells un-sexy products!
7:29 How to Snatch Up New Customers
12:05 Can You Use AI To Enhance Your Marketing?
18:51 What Marketing Method Drives The Highest ROI?
22:49 The Right Approach To Abandoned Checkouts
28:35 The “No” Strategy
33:50 How Can We Improve the Sales Cycle on Shopify?
37:29 The Biggest Challenge For The Marketing Team
42:21 How to reach out to trueCable
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show
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This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!
Become An Inventory Management Pro!
Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!
Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!
If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!
Check out Kims Custom Caps here: https://www.kimscustomcaps.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
5:28 What Was The Most Random Hobby You Had?
7:30 The Combination Of Hard Work & Luck
11:50 Using Social Media To Scale A Shopify Business
17:22 How To Manage Your Sales Process
22:27 What’s Work On TikTok Right now?
30:37 The Draw Of Showing Professionals At Work
35:03 The Power Of Telling The Story Behind Every Product
38:09 What Metrics Should Shopify Businesses Be Tracking?
42:37 Engaging with Customers Through Social
46:26 How to get your influencers to endorse your product
Join the bootcamp & elevate your inventory game!
Make More Sales With Email Marketing!
Click here to learn more or claim your free customer analysis and strategy session;
Influencer Marketing
Book your FREE Influencer Marketing demo session with Afluencer here!
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
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In this episode we are doing something a little different...
We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more!
Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show
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We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!
Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.
In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can’t live without!
Snaffling Pig: https://www.snafflingpig.co.uk/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:20 About George
7:11 The Story Of Snaffling Pig
10:14 What is the secret sauce?
15:06 How Do You Know If Your Branding Is Working?
21:24 The Most Memorable Thing You've Seen
24:34 The Rule For Growth You Can't Afford To Ignore
31:27 How Do You Retain Customers?
36:15 Apps You Can’t Live Without
41:49 What’s to come
Check out our awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix!
From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them.
Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:32 Shopify SEO: 10 Amazing Things Every Brand Should Do
9:53 Content is King of the SEO Game
14:28 Six Tips for Faster Page Speed in e-commerce
20:12 How Google Is Watching Your Site
26:41 9 Things You Need To Know Before Launching Your Website
31:22 Schema & Collection Structure
37:42 Outro
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.
In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!
Portland Leather Goods: https://www.portlandleathergoods.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
4:10 How Portland Leather Goods Got Started
11:37 Simple, but effective business advice
21:58 How To Integrate With Google Ads
31:11 CMO Network: Business Optimisation
39:10 Empowerment at Work
44:02 Limiting Beliefs
47:38 Outro
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand.
They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key takeaways:
0:00 Introduction
5:11 The Untapped Potential of Micro Influencers
9:22 How To Reach Out Direct To Your Clients
13:16 How To Work With Influencers
17:00 How To Reach Out To Influencers
21:06 The Story of 2 Fur Doodie
29:46 How To Hook People In The First 10 Minutes
33:30 How to Refer a FriendSupport the show
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This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably!
We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:22 What Does Good Look Like On Google?
7:35 How does Performance Max work?
13:48 Shopify Marketing: When to diversify
17:47 Why Do I Buy From You?
22:37 How To Increase Your Inventory
25:46 Six tips for improving your PPC ROI
34:38 The importance of keeping your teams informed
41:27 Product and Campaign Split
45:38 3 Things to Do Before Starting a New Account
50:19 Brand vs Non-Brand Budget
53:33 Thank you for watching
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys.
Learn the essential steps for setting up your Shopify store for global expansion, including optimising your site for international customers, navigating cross-border logistics, and implementing effective marketing strategies. Whether you're just starting or looking to expand, this episode provides actionable tips and real-world insights to help you grow your online empire globally!
Clay Imports: https://clayimports.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 How to Manage Inventory on Shopify
0:44 Introduction to Clay Imports
7:59 Deciding to move to Mexico & take the business online
14:31 Reasons for moving to Mexico
23:52 How to Build a Repeat Customer Business
28:27 The benefits of speaking to Trade Customers
34:27 How We're Using AI in Our Customer Service
40:40 Online stores, AI, and the future of marketing
46:11 How to get to know Influencers with Shopify
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion.
Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact.
Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes.
Whether you're looking to start a new venture or infuse purpose into your existing business, this episode provides actionable insights on aligning your brand with impactful initiatives. Tune in and learn how to create a Shopify store that truly makes a difference!
Wirth Hats: https://wirthhats.com/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
3:52 Worth Hats: A Headwear Brand
12:17 How to Tell a Brand Story on a Website?
21:15 What is a Mission for a Brand?
26:55 Creating brand differentiation
33:57 The Mission of Brand Marketing
43:23 Ben’s advice on starting a brand with purpose
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year!
1. Defining your customer, understanding why they buy and building your brand around them.
2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit.
3. Mastering email marketing to get repeat orders. Most brands project what they want to, rather than fully understanding what makes customers buy.
Discover how focusing on just these three key areas can transform your sales trajectory.
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit https://www.seguno.com/winning-with-shopify-podcast
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key takeaways:
0:00 Introduction
8:11 How to get your audience to buy your product on Shopify
12:36 5 Must-Do's for Growing Your Shopify Store
15:58 How to Make a Profit on PPC
19:47 Advertising Costs
24:30 Email Marketing
29:31 The Growth HubSupport the show
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This week is your ultimate guide to scaling your food business online!
We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today.
Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance.
We'll also dive into effective marketing techniques, including social media promotions, SEO tips, and email campaigns, tailored specifically for food businesses.
Tune in and take your food business to new heights!
PhamilyEats: https://phamilyeats.ca/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key takeaways:
0:00 How to Manage Inventory on Shopify
3:57 Peter on his Online Food Business
9:21 The Importance of Talking to Customers
14:39 How Do You Bring Your Brand To Life?
19:25 How to Sell a Food Product on Shopify
26:30 The Psychology of Not Being Bored
31:12 The Best Ways To Use Social Media For Your Business
36:09 Leading With a Great Product
42:44 How to get to know Influencers with ShopifySupport the show
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In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify.
Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024!
Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods.
We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tune in and transform your email marketing with Shopify email automation!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction & About Brian
4:36 What Is AI Good & Bad At Right Now?
8:00 The Amazing Things You Can Do With Email Automation
15:04 How To Segment Your Customers With Machine Learning
21:25 Bulk Sending: Avoiding The Junk Folder
27:15 How To Nurture A Customer's Email List
30:25 5 Must-Have Reports for Shopify Customers
36:24 How to Use Gmail's Throttling for Business Email
40:39 How to Plan for Black Friday & Cyber Monday
44:11 Shopify: What to Focus On This Year
48:29 How to Reach Out to Seguno
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!
Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience.
Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction & About Brett
6:42 How to Win with Micro and nano-influencers
10:10 What Is A Good & Bad Influencer Engagement Rate?
16:32 Shopify Influencers: Long-Term Collaborations
23:46 Do You Need a Micro-Influencer?
30:05 Shopify Influencers: More Creative Control Than Brand Accounts
37:43 How To Find Influencers
41:46 How to Integrate Influencers into your Business
48:00 How to use Afluencer
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store!
Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions.
Whether you're a beginner or looking to grow your business with a new set of products with low risk, this episode provides invaluable insights to help you succeed in the competitive dropshipping landscape!
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
9:01 4 Tips for Starting Dropshipping
15:05 3 Tips for Drop Shipping Business
20:43 How to start and how to make it a success with Shopify
27:29 Weather-proofing your Shopify Dropshipping business
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyClaim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
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In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner.
Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales.
Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits.
Tune in and equip your Shopify store for success with top-notch inventory management techniques!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
4:45 How to Plan Your Shopify Store for the Holiday Season?
11:36 The Phycology of Shopify Inventory Management
18:07 The symbiotic relationship of SEO and merchandising
22:45 Ideas During Low Inventory Periods
27:07 How To Do Shopify Loyalty Without Discounting
34:46 E-commerce Startups: How to grow a business
39:04 What Does ‘Good’ Look Like?
42:31 Outro
Check out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
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With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now!
In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your brand. Plus, we’ll reveal how multi-site reward sites can amplify your reach and engagement!
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
3:29 Why do customers buy your products?
9:26 How can we use customer data?
19:48 The truth about increasing sales
24:46 How to increase average order value on Shopify
30:01 AI product recommendations
38:20 Leveraging Influencer marketing
43:03 Multi-site reward sites
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals.
In this episode, we delve into key topics, including:
- How Lucy Started & Grew Bare Kind.
- Learn practical tips and strategies for running a sustainable and environmentally friendly business.
- Understand the importance of Unique Selling Propositions and how they influence customer buying decisions.
- Get an inside look at the processes and efforts that go into creating and maintaining a strong brand identity.
- Explore the methods Bare Kind used to identify and connect with their ideal customers.
- Gain insights into effective negotiation techniques that can help your business thrive.
Whether you're passionate about sustainability, looking to start your own business, or seeking to improve your existing brand, tune in and learn how to make your business both successful and kind to the planet!
Bare Kind: https://barekind.co.uk/
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Key takeaways:
0:00 Introduction
8:24 How Lucy Started & Grew Bare Kind
13:45 How Do You Have a Green Business?
21:13 USPs & Buying Decisions
27:14 Building The Behind The Scenes Of A Brand
34:09 How Bare Kind Understood Who Their Target Customers Are
44:15 The Power of Negotiation
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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