Эпизоды
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This is the last ever episode of AADA. Today I explain what's next, and how to find it.
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Why this is the last ever episodeWhat’s nextUpper Limit Beliefs (The Big Leap book)I’m not just a designerThe reason for a new name and new domainDifferent audienceDifferent people will listen to itI want to talk about more stuff, but not delete this podcast
Introducing GET DOING THINGSMindsetMarketingDesignHow all 3 connect together, and how 1 doesn’t work without the others
I still haven’t recorded the first episode…Or made the website…Tomorrow is episode 1 of GET DOING THINGSYou’ll have to resubscribe to a new podcastIt’s called Get Doing ThingsNew domain: getdoingthings.comSupport Ask a Designer Anything
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Batching your social media is a great tactic...but you have to be careful.
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Automating and batching your social media can be a useful way to save lots of timeMostly, I recommend itThe problem comes when it’s too automatedHas to still seem relevantNot repeat itself: Rise of people using Meet Edgar to repeat contentIt means you see people’s Twitter timelines and they just say the same things over and overSupport Ask a Designer Anything
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Пропущенные эпизоды?
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I'm going to be negative today and tell you why you shouldn't start a podcast.
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Back in #227 I spoke about starting a podcastToday, this is 7 reasons NOT to start a podcastI’m going to be negative
7 ReasonsLOTS of people do podcasts. Rather too many do: it’s a crowded marketPeople still don’t get podcastingIf you’re not a natural speaker, it might harm youIt isn’t the easiest way to build an audience - it takes lots of timeIt’s hard to work out the size of your audience - no real stats means no real insightsI can’t make people take action: linking to stuff is hardThey take a lot of time and you have to be passionate about itSupport Ask a Designer Anything
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Yes, The Faceless Man is from Game of Thrones and it's nice to include it in my podcast title.
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Lots of companies get content marketing wrongThey get marketing wrong tooThey try to market their businessAnd they try to get people to engage with their businessThe problem is: PEOPLE ENGAGE WITH PEOPLELook at Apple: Steve Jobs, Jony Ive, Tim CookWhy do they put spokespeople out for a massive company?Because people don’t engage with brands, even ones as powerful as AppleI’m interested in Apple, but I don’t follow Apple on TwitterStop trying to make your business into a thing people want to engage withMake your people the thing that people will engage withSupport Ask a Designer Anything
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Yes you're making a podcast or a blog. But WHY are you doing it and what do you want to achieve?
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I listened to a great episode of Cliff Ravencraft’s podcast the other day where he spoke about making a podcastHe said a lot of people that come to him have got it the wrong way aroundThey made a podcast, but didn’t do it for a reasonThere was nothing for a listener to then jump off to afterwardsThis is fine for for-fun podcasts, but what about the marketing ones?Why are you doing your content marketing? What are you ultimately trying to market?
My personal reasons for doing a podcastYou all know: I started my podcast in January as a challenge and “marketing experiment”I didn’t have anything to sell thoughI enjoy it and that’s one of the most important thingsA new goal of mine is to freely share everything I learnIt helps me build an audience - 1000 Fans by Kevin Kelly
Let’s flip the question aroundBut let me turn the question to you: why are YOU doing these things?Or why are you NOT doing?A reason is importantFor years, I didn’t have a reason, so I didn’t do itNow I want to share, I have a reasonSupport Ask a Designer Anything
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I believe in self-development, and today I explain why.
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The Miracle Morning by Hal Elrod
You're can only become as good as your level of self developmentIf you're not self aware or capable of being a leader you can't be a leaderIf you're not capable of taking on the attitudes of successful people you can't be successfulSupport Ask a Designer Anything
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What is it that successful people do differently that you can do too?
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I read a lot of books about successful peopleBoth traditional success and weirder successThe common denominator between them all is a persistence in their attitudeThey'll work longer and harder than everybody elseAnd they'll carry on when everybody else has quitSupport Ask a Designer Anything
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I explain why evergreen content is important for your marketing.
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Content that you can use for years that doesn't go out of dateFocused on long standing topics Doesn't focus on technologiesFocused on mindset or something elseImportant to make sure your articles aren't too topicalBut topical can also be good at the same timeSupport Ask a Designer Anything
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I've been wanting to talk about this for a while: what would I do differently if I started again if I knew what I know now?
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The easy answer - nothingThe real answer100 Fans ArticleI'd would've created a productI would've created a useful blog and kept it up to dateI would have paid more attention to the importance of marketing straight awayI would have read a book a weekI would have started with a niche agency instead of one that appeals to everybodyI would have focused on clients that already made a lot of money through their website as it's easier to see the direct benefit that waySupport Ask a Designer Anything
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I share how I used to feel about marketing, and how many people still feel about marketing.
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The British attitude to advertising and marketingPromoting yourself is importantMost people want to see you doing wellThe people that don't don't matterMarketing is the only way to differentiate yourself in the marketplaceSupport Ask a Designer Anything
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It's a title that's a bit clickbaity today, but it's true. Let me explain.
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It's taken me a lot of years to realise this. Before I took marketing seriouslyAfter I took marketing seriouslyYour level of marketing dictates your quality of clientsNo marketing: anybodySome marketing: some people you wantLots of marketing done properly: pick and choose the ones you want to work withMarketing is more important than your clients because eventually marketing becomes the way you choose your clientsSupport Ask a Designer Anything
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I do a lot of stuff. Because I do a lot of stuff people always ask me "How do you find the time?".
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Lots of people ask me this question.I usually just answer "I just do", or shrug my shouldersToday I decided to try and get to the bottom of it a bit more.PassionHaving a plan and a visionEnjoying what a doBeing the kind of person that wants to be the hardest worker in the room all the timeSupport Ask a Designer Anything
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Design inspiration isn't about copying other people, no matter what other designers do.
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Design inspiration doesn't mean finding similar stuff and copying itDesign inspiration means getting into the mood of a piece, looking st similar things to what you'd like to achieveThink about what you want to achieve first and come up with idea firstDon't rush to looking for inspirationSupport Ask a Designer Anything
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I get a bit serious today, and talk about why I think the creative industry needs a governing body.
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No standardisationNo barrier to entryNo expectation of professionalismNo way of a new employee knowing what to expectNo way for a client to know what to expectIt makes us look like a bunch of con artistsSupport Ask a Designer Anything
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I'm talking about a topic I touch upon a lot: how to become a better designer.
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ReadListenReadDo a LOT of design workDon’t just do work in work time, and don’t just do it for clientsDo work that you hateThe tools are the least important thingThe ideas are the most importantSupport Ask a Designer Anything
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I talk about Quora, and share a recent case study where I managed to achieve 1000 views a day for 1 piece of content.
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Today I’m rounding off my content series to talk about QuoraWhat is Quora?Let’s talk about some real life stats of QuoraSupport Ask a Designer Anything
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I talk about a thing a lot of people don't think about: how to design your content.
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Designing your content isn’t something many people think aboutThey think of content as writing, or blogs, or audio files.The design of your content is probably more important than your actual contentIf it’s boring, people won’t consumeIf it’s too long, people won’t consumeIf it doesn’t work or looks rubbish, people won’t consume itSupport Ask a Designer Anything
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I talk about an interesting idea today: the idea that you might be able to sell your content.
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If your content is really special, or super helpful, you might be able to sell itThere’s lots of ways to do that:Guest blog for other websites/publicationsSetup a subscription websiteSell access to articles or research
Do you know things that others don’t know?OR, do you know things that SOME people don’t know and would like to know?Everything is on the internet, but it’s hard to decipher which is goodSupport Ask a Designer Anything
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I'm not talking about sleazy tactics. I mean: why should you be giving away all your content for free?
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I don’t like talking about making money on the internet, because it feels dirty to say itSome people will get the wrong impression, and think I’m talking about dodgy methodsBut that’s not what I’m talking about todayI’m talking about creating contentI’ve spoken about this this week a lot, as it’s what I’m focusing on this weekThe simplest and most effective tactic is thisGive away all your secrets and content for free, and charge to implement itIt works for nearly every businessAnd if it doesn’t work for your business, a BIT of it willGive away SOME of your content and secretsGive away insane amounts of valueMake people WANT to come back to your website for more free stuffSupport Ask a Designer Anything
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Today I bang the content drum (again), and try to inspire you to write some.
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Everybody has got an interest, a hobby or a passion. Sometimes they cross over and you get paid for them.Whatever your hobby is, they’ll be a website for it.If there’s not a website for it, you could create it.When you start producing content, people start to know you for that content.Creating regular content keeps you active in people’s minds. They’ll remember you when they need the thing you’re promoting.You could make a job from your hobby!Support Ask a Designer Anything
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