Эпизоды
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In this inspiring episode of the Brand Retro Podcast, we are joined by Jacob Cass, the esteemed branding and design expert from the Just Branding Podcast and the creative force behind Just Creative. Together, we delve into the intricacies of navigating a successful career in branding and design, exploring Jacob's own professional journey and the valuable lessons he's learned along the way. Jacob shares his experiences working with big brands, offering insights into the challenges and triumphs of collaborating on large-scale projects. We also discuss the various stages of a career in design, from starting out and finding your niche to scaling your influence and managing significant client relationships. This episode is a must-listen for anyone interested in understanding the dynamics of advancing in the competitive fields of branding and design, enriched with Jacob Cass’s firsthand experiences and seasoned perspectives. Join us for a deep dive into the career journey of one of the industry’s leading figures.
Who’s the Guest?
Jacob Cass is a highly respected branding and design expert, renowned for his comprehensive approach to creative strategy and visual communication. As the founder of Just Creative, Jacob has built a platform that serves as a vital resource for insights into branding, design, and creativity. He is also the host of the Just Branding Podcast, where he explores these themes in depth with other leading figures in the industry.Highlights
03:10 - Disinterest in sciences and early explorations in Photoshop.
04:22 - Operation of moonlighting as Just Creative.
04:50 - Transition from high school to visual communication degree.
06:36 - Early blogging and its impact on learning.
07:52 - Move to New York and getting headhunted by an agency.
08:50 - Early career work with brands like Disney, Nike, and Red Bull.
10:33 - Learning design principles through job experiences.
11:50 - Unique access to Disney's database and its impact.
13:25 - Advice on balancing working for a company while running a side business.
14:58 - Discussing the value of learning both from working at an agency and independently.
19:47 - Importance of ongoing learning and self-teaching.
20:37 - Experimenting with new business ventures and digital trends.
22:23 - Balancing profit-driven projects with passion projects.
23:31 - Fun in the industry and maintaining creative fire.Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Jacob Cass https://www.linkedin.com/in/jacobcass/
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In this vibrant episode of the Brand Retro Podcast, we sit down with Josh Sullivan, the Executive Creative Director, Brand Strategist, and Designer behind the acclaimed and sometimes infamous Fried Design Company. Josh shares his adventures and challenges as an agency owner, diving into the exhilarating world of branding and the importance of infusing fun into business, creativity, and teamwork. Throughout our conversation, Josh reveals how maintaining a playful approach to serious business can foster innovation, strengthen team dynamics, and create memorable brands that resonate deeply with audiences. From navigating the pressures of agency life to unleashing the full potential of creative collaboration, this episode is packed with insightful anecdotes and practical advice for anyone looking to spice up their business practices with creativity and fun. Join us as Josh Sullivan unpacks the secrets to making work enjoyable while delivering award-winning results at the helm of the Fried Design Company.
Who’s the Guest?
Josh Sullivan is the Executive Creative Director, Brand Strategist, and the visionary founder of the Fried Design Company, an agency renowned for its creative ingenuity and bold approaches to branding. With a career that blends design, strategy, and leadership, Josh has consistently pushed the boundaries of traditional branding to create distinctive and impactful brand identities.Under his guidance, Fried Design Company has earned a reputation for being both award-winning and sometimes infamous, standing out in a crowded marketplace with its unique blend of creativity and strategic thinking. Josh's work is characterized by a deep understanding of the emotional and psychological components of branding, which he leverages to craft compelling narratives that resonate with audiences.
Highlights
00:28 - Josh’s journey: From home office to Fried Design.
02:03 - Fried’s creative focus: Highly regulated industries.
04:51 - Creativity within confines: Pushing limits in design.
06:01 - Importance of brand strategy in design.
06:56 - Client reactions to bold creative work.
07:58 - Presenting and selling impactful work.
08:31 - Building Fried Design’s internal brand.
12:04 - Involvement of team in brand development.
13:02 - Significance of team culture and collaboration.
14:56 - Business growth strategy: Staying small but effective.
19:02 - Young creatives and developing a unique style.
20:36 - Importance of client and collaborator relationships.Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Josh Sullivan https://www.frieddesign.co/ https://www.instagram.com/frieddesignco/ https://www.facebook.com/frieddesignco https://www.linkedin.com/company/frieddesignco/
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In this enlightening episode of the Brand Retro Podcast, we welcome Gracie Clemens, CEO & Founder of SGC Marketing, to explore the transformative world of marketing through the lens of data and strategy. Gracie dives deep into the power of the audit process, a critical tool that uncovers hidden opportunities and challenges within marketing campaigns. She shares her extensive expertise on how rigorous data analysis can lead to more informed strategic decisions, significantly boosting marketing effectiveness. Throughout our discussion, Gracie emphasizes the value of systematic evaluations and how they can revolutionize a company's approach to marketing. Whether you’re a marketing professional looking to sharpen your skills or a business owner seeking to leverage data for better results, this episode provides essential insights into making the most of your marketing efforts through the disciplined power of auditing. Join us as Gracie Clemens unveils the secrets to mastering marketing strategies that deliver.
Who’s the Guest?
Gracie Clemens is the CEO and Founder of SGC Marketing, a company renowned for its strategic and data-driven approach to marketing. With a career spanning over a decade in the marketing industry, Gracie has established herself as a leader in utilizing data to drive decision-making and optimize marketing strategies. Her expertise encompasses a broad range of marketing disciplines, including digital marketing, customer analytics, and targeted campaign management.Under her leadership, SGC Marketing has become synonymous with success, helping businesses of all sizes to enhance their market presence and achieve significant growth. Gracie's approach involves a deep dive into data analysis and a rigorous audit process, ensuring that every marketing strategy is not only creatively inspired but also grounded in empirical evidence.
Highlights
02:54 - Results-Driven Strategy – Example from XPrize
05:39 - Importance of Continual Testing and Auditing
09:11 - Integrating Brand into Marketing Strategy
11:03 - Gracie’s Passion for Data and Creative Approach
18:59 - Storytelling in Marketing – The Yellow Dress Story
21:03 - Purpose-Driven Content and Emotional Connection
23:31 - Using Storytelling to Break Through AlgorithmsEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Gracie Clemens https://www.gracieclemens.com/ [email protected]
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In this insightful episode of the Brand Retro Podcast, we're joined by Dan Englander, CEO and Founder of Sales Schema, a consultancy that has revolutionized how agencies and B2B service companies approach lead generation. Dan discusses the intricacies of the sales cycle, sharing powerful client stories and the transformative effects of implementing a solid sales strategy or 'schema.' With Sales Schema's track record of building over 10,000 prospect relationships for more than 100 organizations since 2014, Dan brings a wealth of knowledge and proven strategies to the table. Whether you're looking to refine your sales approach or build a reliable lead generation system through targeted outreach, this episode offers valuable insights into creating lasting business growth. Tune in to learn how you can enhance your sales process and drive success with expert advice from a leading figure in the industry.
Who’s the Guest?
Dan Englander is the CEO and Founder of Sales Schema, a distinguished consultancy that specializes in helping agencies and B2B service companies establish and refine their lead generation systems through targeted outreach. Since launching Sales Schema in 2014, Dan has successfully guided the company in facilitating over 10,000 prospect relationships for more than 100 organizations, demonstrating a robust track record of elevating client outreach and sales capabilities.An expert in sales strategy and business development, Dan's approach combines deep industry knowledge with practical, data-driven techniques to create scalable sales processes. His expertise has made him a sought-after advisor for companies looking to navigate the complex landscape of B2B sales and marketing.
Prior to founding Sales Schema, Dan honed his skills in various sales and marketing roles, developing a keen understanding of the challenges faced by service-based businesses in building effective sales teams and strategies. His passion for innovation and commitment to delivering measurable results have established him as a leader in the field, dedicated to helping businesses achieve sustainable growth and operational excellence.
Highlights
01:11 - Tackling the trust recession.
01:49 - Derisking relationships in sales.
02:55 - 80% sorting, 20% persuading.
04:47 - Importance of consistent outreach.
05:56 - Understanding sales turn time.
07:09 - First step: clarity in target problem and audience.
09:38 - Building a repeatable new business system.
11:02 - Effective use of outbound marketing.
12:14 - Avoiding the silver bullet fallacy.
14:10 - Predictability vs. Guarantee in sales.
15:25 - Tinkering and bottlenecks in sales processes.Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Dan Englander https://www.salesschema.com/
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In this enlightening episode of the Brand Retro Podcast, we're excited to welcome Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, as we dive deep into the buyer's journey and explore the power of transparency in business. Chris brings a wealth of experience and unique insights, sharing captivating client stories and essential strategies for understanding customer motivations. We cover everything from A to Z, discussing the crucial steps for starting and growing your own business. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with practical advice and real-world wisdom. Join us as Chris Troka reveals how clear communication and honest interactions can transform your business approach and lead to lasting success.
Who’s the Guest?
Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, is a seasoned entrepreneur and business innovator with over ten years of expertise in creating, enhancing, and propelling businesses forward. Chris brings a wealth of knowledge in utilizing cutting-edge digital tools such as AI, automation, CRM, and social media to optimize business operations and marketing strategies. Chris holds certifications from HubSpot and Google in inbound marketing, social media, and Google My Business, and earned his Marketing Degree in 2021.Highlights
00:19 - Discussing the buyer’s journey
01:01 - Importance of reducing friction in the buyer’s journey
03:30 - Example of DJ business failures and subsequent learnings
04:39 - Building relationships over making hard sells
06:00 - The balance in the sales and onboarding process
09:50 - Recommendations and guiding clients, not giving too many options
12:00 - Client feedback process and ongoing communication
13:20 - Protecting yourself against client dissatisfaction
17:56 - The necessity of “hearing” clients for successful projects
23:39 - Advice for entrepreneurs: start by building relationships and taking action
25:45 - Importance of saying no to potential clients that aren’t a good fit
32:59 - Niche specialization and focusing on profitable areasEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Chris Troka https://focused-biz.com/ https://www.linkedin.com/in/christopher-troka-3a093058/
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In this rockstar episode of the Brand Retro Podcast, we're joined by the incredibly talented James Martin, founder of Made By James and Baby Giant Design Co., and Creative Partner at Lincoln Design. Dive into the thrilling world of design with us as James shares his unique creative journey and the innovative approaches that have cemented his status as a design legend. This episode is jam-packed with cool insights, from James's philosophy on creativity to the processes that drive his iconic projects. Whether you’re a budding designer, a seasoned creative, or simply a fan of exceptional design, this conversation offers a treasure trove of knowledge and inspiration. Join us as James Martin breaks down the elements that make great design and shares stories from his illustrious career, providing listeners with invaluable lessons from the forefront of the design world.
Who’s the Guest?
James Martin is a distinguished graphic designer and creative entrepreneur, renowned for his expertise in branding and visual storytelling. As the founder of Made By James and Baby Giant Design Co., and serving as a Creative Partner at Lincoln Design, James has consistently pushed the boundaries of design. His work is characterized by a unique blend of bold creativity and meticulous execution, making him a standout figure in the design community. Through his companies, James provides innovative design solutions that empower brands to express their identities vividly and memorably. His commitment to excellence and a deep passion for the craft have earned him recognition and respect among peers and clients alike.Highlights
01:10 - Challenges of finding design inspiration pre-social media.
02:19 - Transition from blend designer to incorporating personal style.
05:14 - Leveraging a background in art within the design process.
09:09 - The value of sketching in connecting to the essence of creation.
13:44 - Influencing work with personal interests and subcultures.
17:02 - Personal evolution becoming a recognized style in design.
22:55 - The power of social media to inspire and educate in design.
24:01 - From unknown designer to partner at Lincoln Design Co. through social media.
26:26 - The risk of over-niching and staying adaptable in design work.
28:22 - Embracing personal projects without monetary expectations.
34:25 - Sharing freely on social media to foster community and help others.Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with James Martin https://themadebyjames.com/ https://www.lincolndesignco.com/about https://linktr.ee/madebyjames
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In this milestone episode of the Brand Retro Podcast, we're thrilled to celebrate our 100th episode with none other than Spencer Shaw, Founder and CEO of Podkick. Join us as we take a reflective journey through the evolution of the Brand Retro Podcast, exploring the highs, the lessons learned, and the intricate details that have shaped our show.
Spencer shares his insights on podcasting, growth, and the power of storytelling as we delve into what it takes to maintain a successful podcast series. We also unpack the Brand Retro Mindset, discussing the core principles and strategies that have guided us through 100 episodes.
This special episode is not just a celebration but a deep dive into the craft of podcasting and a heartfelt thank you to our listeners for their continued support.
Tune in to discover behind-the-scenes stories, pivotal moments, and the future vision of the Brand Retro Podcast as we step into the next hundred episodes.
Who’s the Guest?
Spencer Shaw, the Founder and CEO of PodKick Media, is a forward-thinking entrepreneur deeply rooted in the podcasting industry. With a keen eye for innovation and a strong belief in the power of storytelling, Spencer established PodKick Media to help creators and businesses amplify their voices and reach global audiences. Under his leadership, the company has grown into a premier podcast production service known for its high-quality content and strategic approach to audience engagement. Spencer's vision extends beyond production; he is committed to leveraging technology to enhance podcast accessibility and integration across diverse platforms. His expertise and passion for digital media have made him a respected leader and influencer in the podcasting community.Highlights
02:03 The challenge and evolution of finding a podcast's voice.
03:16 Reflecting on surprising elements in podcasting.
07:26 The authenticity of podcasting over traditional writing.
08:23 The importance of nostalgia in branding.
14:39 The cyclical nature of marketing trends.
16:14 Creating scarcity and special experiences in a business context.
20:08 Unique brand collaborations and storytelling.
22:43 The impact of being open to unconventional branding ideas.
28:14 Overcoming the fear to try new branding ideas.
31:34 The importance of taking risks and personal examples.
35:39 Working with clients resistant to change and the power of new approaches.
39:52 How to make companies realize the importance of the experience factor.
42:31 The role of nostalgia and relationship in modern branding.
45:48 Convincing a client to embrace podcasting and unique branding avenues.
49:37 The importance of being that encouraging influence for clients.Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Spencer Shaw www.podkick.com https://www.linkedin.com/in/spencerdshaw
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In this thought-provoking episode of the Brand Retro Podcast, we're joined by Emma Donovan, Co-Founder and Brand Strategist at Dapper, to delve into the heart and soul of branding. Our conversation illuminates the critical importance of infusing personal essence into our brands, highlighting how the authenticity and passion of the creators shape and define a brand's identity. Emma shares her expert insights on cultivating brands that resonate deeply with audiences by embracing the unique stories and values of the people behind them. We explore the journey of brand creation, from conceptualization to execution, and how embracing authenticity leads to a genuinely authentic experience for both the brand and its audience. If you're seeking to understand the dynamics of creating a brand that truly reflects its creators and stands out in today's crowded marketplace, this episode with Emma Donovan offers invaluable guidance and inspiration on navigating the path to authenticity and success.
Who’s the Guest?
Emma Donovan is a dynamic professional with over 15 years of expertise in brand strategy, content writing, and entrepreneurship. Her keen eye for identifying unique opportunities has been a cornerstone of her entrepreneurial journey, demonstrated by her ventures across diverse and innovative projects. In 2010, she launched a pop-up backpackers' hostel for the FIFA World Cup in South Africa, showcasing her ability to tap into timely opportunities with creativity and flair. By 2014, Emma had co-founded Yellow Door Collective, a marketing and events agency, further solidifying her role as a versatile entrepreneur. Her latest venture, Dapper, co-founded in March 2021, serves as a brand studio with a keen focus on the human experience in brand development.Highlights
03:11 Emma’s company’s values: To cultivate joy which should come from an authentic energy 06:05 Dapper's offerings: A six-month process based on self-discovery and personal branding and a three-month online course on global accessibility
09:33 Why having a compelling story adds value to the brand and underlines the difficulty, but importance, of finding a singular brand tone in companies with multiple co-founders
13:31 How important it is to give clients breathing space and time to reflect
18:47 Why some clients are reluctant to “buy in”
20:47 Learning from successful influencers and adapting the lessons to your personal journey, to gain an advantage and create their brand from an authentic place.
22:38 The importance of breaking down advice and applying only what is beneficial to avoid disrupting the business
23:26 Why not being able to apply all sections of an advice does not discredit the source, but rather, it just might not apply to your particular circumstance at the time
24:46 Brand comes before marketing and setting the foundation right would make everything else fall in placeEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Emma Donovan https://becomedapper.com/ https://www.instagram.com/become.dapper/ https://www.linkedin.com/company/becomedapper
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In this insightful episode of the Brand Retro Podcast, we have the privilege of sitting down with Scott Aaron, a LinkedIn expert, renowned podcast host, and best-selling author. Our conversation dives deep into the complexities and nuances of succeeding on LinkedIn, the world's premier professional networking platform. Scott shares his expert knowledge on the dedication and strategy required to truly stand out and make meaningful connections on LinkedIn. From optimizing your profile to engaging with your network effectively, Scott breaks down the winning recipe for LinkedIn success. Whether you're a seasoned professional looking to enhance your personal brand or a business aiming to expand its reach, this episode is packed with actionable tips and strategies. Join us as Scott Aaron unveils the secrets to leveraging LinkedIn to its fullest potential, ensuring you're equipped to navigate this powerful platform with confidence and success.
Who’s the Guest?
Scott Aaron is a highly acclaimed LinkedIn expert, engaging podcast host, and best-selling author, renowned for his deep understanding of networking and personal branding in the digital age. With a career dedicated to helping individuals and businesses harness the power of LinkedIn, Scott has developed a reputation for crafting effective strategies that drive success on the platform. His work focuses on teaching clients how to authentically connect, generate leads, and build meaningful professional relationships.Beyond his expertise in LinkedIn, Scott is a gifted communicator, sharing his insights and experiences through his popular podcast and various speaking engagements. His best-selling books serve as invaluable resources for those looking to elevate their online presence and networking capabilities. Scott's approach combines practical advice, actionable strategies, and a genuine passion for empowering others to achieve their professional goals.
Highlights
00:30 Unrealistic expectations of instant results in using LinkedIn
03:54 Tips from Scott about the importance of using SEO efficiently in the LinkedIn profile for more visibility
07:43 Framework for crafting the perfect message on LinkedIn in three steps
13:07 Setting realistic expectations and identifying key performance indicators (KPIs) for success on LinkedIn
16:03 Importance of tracking KPIs
19:36 How individuals on LinkedIn should position themselves more organically and authentically rather than being overly polished or robotic
21:31 How to overcome fear of the unknown and tackle the challenges head on for business growth
23:06 Using native uploads for higher engagement and utilizing tools like Opus.pro for breaking down longer videos into short clips
24:46 Where to know more about ScottEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Scott Aaron https://scottaaron.net/ https://www.facebook.com/ScottAaronCoaching https://www.instagram.com/scottaaronlinkedin/ https://podcasts.apple.com/us/podcast/networking-and-marketing-made-simple/id1441674842 https://www.youtube.com/playlist?list=PLRkw6mxPJPdm68onO2DNUdMiFtZGNuZur https://www.linkedin.com/in/scottaaroncoach
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In this engaging episode of the Brand Retro Podcast, we're thrilled to feature Behdad Jamshidi, the marketing maestro behind CJAM and a veteran in the field with a rich tapestry of experiences. Together, we "jam" on a variety of marketing perspectives, delving into the wealth of customer insights that have shaped the industry and the unique approach championed by CJAM Marketing. Behdad shares his journey of innovation and discovery, offering listeners an insider's look at how understanding diverse market dynamics and consumer behaviors can revolutionize marketing strategies. From the foundational principles of CJAM Marketing to the cutting-edge techniques that set them apart, this conversation is packed with invaluable knowledge for marketers, business owners, and anyone keen to deepen their understanding of what truly drives customer engagement in today's digital age. Tune in to absorb Behdad Jamshidi's profound insights and learn how to apply these principles to your marketing efforts for impactful results.
Who’s the Guest?
Meet Behdad Jamshidi, affectionately known as Bee, the innovative mind behind CJAM Marketing. With a passion for bridging the gap between brands and their ideal marketing partners, Behdad has revolutionized the way businesses connect with marketing agencies. At the heart of CJAM Network, Behdad stands as a steadfast ally, ensuring that every partnership is a perfect synergy of skills, experience, and mutual goals.Behdad's journey to founding CJAM was sparked by his own challenges in finding qualified marketing partners. Frustrated by the endless search and unfulfilled promises of high-priced agencies, he leveraged his background as an engineer within large enterprise businesses, where efficiency and precision are paramount. This experience fueled his commitment to developing a solution that eradicates the inefficiencies of traditional agency searches.
CJAM's inception was driven by Behdad's vision to streamline the vetting process, cutting through the noise to connect brands with marketing partners that not only talk the talk but walk the walk. His engineering mindset applied to marketing has led to the creation of a rigorous vetting process, ensuring that the CJAM Partner Network is a collection of over 80 marketing professionals excelling in PPC, digital marketing, design, development, SEO, copywriting, and more.
Highlights
03:37 The importance of focusing on core competencies
08:36 The need for marketing consistency and perseverance
12:13 The significance of setting aside a marketing budget and sticking with it
17:57 Role that CJM Marketing plays in finding the right marketing partner for businesses
19:33 Handling the onboarding process for the clients
21:13 Importance of guiding clients through the business journey to build trust
23:03 The uncertainty of the modern marketing landscape and the need for constant adjustment
26:13 The unpredictability of SEO and Google's constant changes
28:10 Value of being comfortable with uncertainty in business
29:31 How changes in marketing channels like Google affect all businesses, large and small
31:43 Best places to find and know more about Behdad and CJAMEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Behdad Jamshidi https://cjammarketing.com/ https://www.linkedin.com/company/cjam-marketing https://www.facebook.com/cjammarketing https://www.instagram.com/cjammarketing/
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In this dynamic episode of the Brand Retro Podcast, we sit down with Sacha Awwa, a seasoned marketing veteran and the visionary founder of Sacha Awwa Marketing Group. Our conversation takes a deep dive into the ever-evolving landscape of the marketing industry, exploring the seismic shifts that have transformed how brands engage with their audiences. Sacha shares her profound insights on the importance of staying abreast of the latest trends, tools, and tactics in the marketing realm. Drawing from her extensive experience, she offers valuable advice on how marketing professionals and clients alike can adapt to the changing times, ensuring their strategies remain effective and relevant. Whether you’re a marketing newbie, a seasoned pro, or a business owner looking to navigate the complexities of today's marketing world, this episode is packed with wisdom and actionable tips to help you stay ahead of the curve. Join us for an enlightening discussion with Sacha Awwa and unlock the secrets to thriving in the fast-paced world of marketing.
Who’s the Guest?
Sacha Awwa stands at the forefront of marketing innovation with over twenty years of experience, crafting winning strategies for startups, small enterprises, and midsize organizations. As the creative force behind Sacha Awwa Marketing Group, she embodies the essence of leadership in driving business growth and fostering innovation across varied market landscapes. Sacha's unparalleled ability to develop bespoke marketing solutions tailored to the unique needs of businesses across different scales and industries positions her as a pivotal figure for the Brand Retro Podcast audience.Her extensive knowledge base and successful track record in navigating the complexities of market dynamics and consumer engagement equip her with the insights necessary to empower our listeners. Sacha's adeptness in steering companies towards their strategic goals through adaptive and forward-thinking marketing strategies resonates with our podcast's commitment to delivering practical guidance and inspirational success narratives.
Featuring Sacha Awwa on the Brand Retro Podcast not only aligns with our objective to provide actionable insights but also enriches our content with strategic acumen, hands-on advice, and motivational stories from her illustrious career. Her participation is set to offer a compelling mix of expertise, innovative tactics, and enlightening experiences, making her a captivating and invaluable guest for those looking to excel in the ever-changing world of marketing.
Highlights
00:56 Big changes in Sacha’s career
01:53 The importance of cutting through the noise to start navigating the complexities of marketing
06:34 The three-prong process for approaching a company's brand
12:07 Struggles that startups face in finding product-market fit
17:02 One year as a milestone for clients to gain confidence and understanding of their business strategy
19:19 The importance of understanding analytics and data in marketing
22:39 The value of being able to break down and teach data analytics to others.
24:21 Sacha’s early career as a graphic designer and the disconnect between those designing and those pitching the work
24:55 Navigating the subjective aspect of design work vs the objectivity of data analytics
25:46 The importance of effective communication as a fundamental skill in marketing
26:11 Where you can find out more about Sacha and her marketing agencyEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Sacha Awwa http://sachaawwa.com/ https://www.instagram.com/samg_hq/
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In this insightful episode of the Brand Retro Podcast, we welcome Jason Berkowitz, SEO Director & Founder of Break The Web, to demystify the ever-evolving landscape of Search Engine Optimization (SEO). Jason takes us through the current state of SEO, debunking widespread myths and shedding light on the truths often obscured by the noise in the industry. Our discussion cuts to the heart of how SEO genuinely functions in today’s digital world and the crucial role it plays in aligning with overall business strategies, branding, and marketing efforts. Jason shares his expert strategies for staying focused on what truly matters in SEO, navigating the complexities of search engines, and ensuring that your brand not only gets found but also resonates with your intended audience. Whether you're a marketing professional, business owner, or someone keen to understand the real dynamics of SEO, this episode offers valuable insights into creating a cohesive and effective online presence. Join us for a deep dive into the realities of SEO with Jason Berkowitz and discover how to align your branding and marketing strategies for maximum impact.
Who’s the Guest?
Jason Berkowitz brings a decade of expertise and innovation to the search marketing world. His journey began in 2009 as the Owner of Hyper Web Marketing, where he first delved into the intricacies of online marketing. By 2010, Jason had embraced the challenges of SEO and affiliate marketing, honing his skills as a self-employed Internet Marketer. His ambition and passion for the field led him to establish SEO Services New York in 2013, where he took on the role of SEO Director, steering the company towards new heights with his visionary approach.In 2016, Jason embarked on a new venture, founding Break The Web. As both Founder and SEO Director, he has been pivotal in crafting bespoke strategies that elevate clients' online presence. Through Break The Web, Jason continues to redefine SEO practices, ensuring that businesses not only get noticed but thrive in the digital landscape. His leadership and innovative strategies have made him a respected figure in the search marketing industry, dedicated to delivering results and driving success.
Highlights
00:49 The landscape of SEO in the next 12 months
03:34 The importance of brand in SEO and how it fits into overall marketing approaches
06:23 What Break The Web is and how Jason started it
10:31 How Social Media play a big picture in SEO
13:09 Challenges of SEO, especially when bound by fickle and often-changing algorithms
16:23 How to explain SEO to clients and how to make them understand the importance of it despite the challenges and uncertainties
20:21 Going over the initial hump in the first phase of SEO implementation and how the results can significantly increase afterward
23:14 Indirect competition factor in SEO
24:09 The need for full alignment between the expectations of the client and the SEO provider
24:52 How to reach out to Jason BerkowitzEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Jason Berkowitz https://www.facebook.com/breaktheweb https://www.instagram.com/breaktheweb/ https://www.youtube.com/@breaktheweb https://www.linkedin.com/in/jasonberkowitzseo
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In this revealing episode of the Brand Retro Podcast, we're joined by Hannah Balliet from Ugly Mug Marketing, a maverick in demystifying the complex world of social media for brands and businesses. Our conversation centers on unveiling the realities of social media beyond its surface-level allure, focusing on helping clients grasp its true nature, strategic approach, and the critical role of intentionality in digital engagement. Hannah delves into the intricacies of social media strategy, emphasizing the importance of businesses understanding the platform dynamics, audience behaviors, and the necessity of a purpose-driven approach to truly connect and make an impact. Through her expert insights, we explore how this deep comprehension of social media can transform customer interactions, perception, and ultimately, the success of a brand in the digital ecosystem. This episode is a treasure trove for anyone looking to navigate the social media landscape with more clarity, strategy, and success. Tune in to gain Hannah Balliet's invaluable perspectives on mastering the art of social media with intention and insight.
Who’s the Guest?
Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.Her key focus is helping businesses build predictable marketing systems that consistently produce leads and sales. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve RESULTS.
Highlights
03:18 Hannah’s new role as the director of communications, which included developing a cohesive strategy aligned to the companies' needs
07:22 Stepping into the role for the Ugly Mug Marketing
13:13 How intention and strategy are key elements in social media marketing, and how these aspects are continually adjusted for optimal results
15:22 Why you should have a solid strategy in social media marketing
17:01 The importance of realizing that businesses can have multiple customer avatars
19:28 Identifying the primary platform where your audience is and focusing your resources there
23:46 Different payoffs from various investments
26:34 Importance of creating success and then the challenge of replicating it in a constantly changing marketing environment
29:38 How vanity metrics like total followers or likes do not necessarily equate to business success
34:01 Investigating bad reviews to improve overall business services, as it is all part of the customer experience
37:56 The 'natural progression' of a customer journey from being strangers to becoming friends, customers, and eventually evangelists for the business
41:02 The value of delivering quality after the sales process, and living up to the promise made to the customerEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Hannah Balliet https://www.facebook.com/uglymugmarketing https://www.instagram.com/uglymugmarketing/ https://www.uglymugmarketing.com/ https://www.linkedin.com/in/hannahacostaSubscribe, Share and Review
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In this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you're a marketing professional, business owner, or just passionate about clear communication, this episode is packed with wisdom that will redefine how you approach your message and brand strategy. Tune in to discover the power of simplicity in marketing with Ben Guttmann and take your brand's narrative to the next level.
Who’s the Guest?
Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.Highlights
00:35 The messages behind Ben’s book, ‘Simply Put’
01:01 The process of communication in different roles
04:31 Ease of complicating messages and its effects
10:34 The singular nature of the word 'priority'
20:02 The idea of using the universal 'reset button' mindset for business purposes
21:28 Building relationships just by reaching out to people one looks up to
23:16 The worst-case scenarios of 'asking' and its impacts
23:47 Introduction to Ben Gutman's websiteEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Ben Guttman https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/Subscribe, Share and Review
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The Brand Retro Podcast welcomes Justine Pogroske, the creative powerhouse behind Million Dollar Branders. Listen in as Justine and Mike dive into the essence of branding and the entrepreneurial odyssey. Justine and Mike also discuss the art of thinking bigger and the strategies behind crafting a brand that exudes luxury and value without breaking the bank. They debunk the myth that high-end branding requires a million-dollar investment, and instead, share insightful tips on how to achieve that million-dollar image through smart design, strategic positioning, and a clear brand message. Whether you're a startup or an established business, this conversation will illuminate how to elevate your brand's perception and captivate your market. Tune in for a masterclass on making your brand look and feel like a million bucks!
Who’s the Guest?
Justine Pogroske has worked for global advertising agencies such as Ogilvy and Mather, M&C Saatchi. Her unique ability to optimize her client’s ROI is rooted in reliable methods and Key Performance Indicators to meet every target point. Her years of corporate experience and unwavering dedication to her craft has equipped her with essential skills to successfully navigate the corridors of the international marketplace. Whether on Main Street or in the Metaverse, you can find Justine engaged in cutting-edge projects ranging from NFTs, Future Fashion-tech, Digital marketing via the Internet-of-things and augmented reality. After years of working with top global agencies, global change makers, leading entrepreneurs, celebrities, thought leaders and Fortune 500 companies, Justine has cultivated a passion for building legacy brands that impact and inspire for generations to come.Highlights
00:57 Justine’s initial professional experience in publishing and how she felt the need to move from laying out other people's copy to producing her own creative work
05:08 The two key problems in the current competitive market of agencies and creators
09:09 What is the Million Dollar Branders
15:23 Justine's process of developing her business and brand vision
18:34 Her process towards making businesses stand out by going against the grain and flipping conventional wisdom
21:43 Using the power of a brand as your visual negotiations tool
23:19 Why you should choose customers over your competition and the danger of just seeking an agency to "do the work"
25:09 Role of creativity in leaving a legacy brandEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Justine Pogroske https://justinepogroskeofficial.com/ https://www.instagram.com/justinepogroske_official/ https://linktr.ee/justinepogroskeofficial http://milliondollarbranders.com/blogs/ https://www.linkedin.com/in/justine-pogroske-12286223
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In this inspiring episode of the Brand Retro Podcast, join host Mike Brevik as he sits down with Robert Ingalls, founder of LAWPODS and a visionary in the legal podcasting space. Together, they delve into the entrepreneurial spirit of "taking the leap." With a keen focus on starting a podcast, Robert and Mike exchange their insights on the importance of authenticity and the journey to finding one’s unique voice in the crowded digital landscape. They share personal anecdotes and professional tips on building a brand that resonates, crafting a value proposition that stands out, and connecting with an audience on a deeper level. Whether you're a budding entrepreneur, aspiring podcaster, or seasoned professional seeking to reinvent your personal brand, this conversation is a treasure trove of motivation and practical advice. Tune in to hear how to carve your niche, speak your truth, and transform your passion into a thriving platform.
Who’s the Guest?
Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.Highlights
00:22 Robert discusses his journey from being a lawyer to starting LawPods.
01:33 Robert talks about finding a niche in law podcasting.
04:33 Robert talks about the growth of his business beyond expectations.
08:30 Individual uniqueness is discussed as an advantage in podcasting.
12:01 Robert talks about his approach to helping his clients with podcasting.
17:04 Robert uses the website analogy to explain the value of unique content in podcasting.
20:00 Reflection on the evolving nature of podcasting and contest dynamics.
21:17 Reinforcement that a podcast should be valuable, not perfect.
22:24 An emphasis on the value of producing quality content rather than focusing on overproduction.
23:07 Advice on the necessity of defining the purpose of the podcast and its scope.
24:19 Suggestion to develop a strategic approach to podcast content for more effective lead nurturing.
26:04 The value of networking through podcasting is highlighted.
26:44 Encouragement to start podcasting despite any initial fears or reservations.Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Robert Ingalls https://lawpods.com/ https://www.instagram.com/lawpods/ https://www.linkedin.com/company/lawpods https://www.linkedin.com/in/robertingalls https://www.facebook.com/Lawpods
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In this riveting installment of the Brand Retro Podcast, host Mike Brevik joins forces with AI aficionado and ghost writer Joshua Lisec to explore the burgeoning world of artificial intelligence. Delve into a conversation that spans the spectrum of AI's potential, from the nuanced implications on marketing strategies to its transformative effects on businesses at large. Mike and Joshua share their expert insights on how to harness AI's capabilities to not only predict market trends, but also create more personalized customer experiences. They'll shed light on the ways AI is reshaping the industry, discuss the ethical dimensions of this digital frontier, and offer actionable advice on leveraging AI for competitive advantage. Whether you're a marketer, business owner, or tech enthusiast, this episode will equip you with a richer understanding of AI's role in our digital future. Tune in to "AI Perspectives" and be inspired to navigate the AI revolution with confidence and creativity.
Who’s the Guest?
Joshua Lisec is a seasoned ghostwriter and trusted authority on content creation, bringing a wealth of expertise in crafting compelling narratives for industry leaders and influencers. With a portfolio that includes best-selling books and high-impact articles, his talent lies in giving a powerful voice to the unique visions of his clients. Joshua's work is underpinned by his in-depth understanding of the written word and his ability to adapt to the diverse voices and styles required across various genres and platforms. His experience with artificial intelligence in content generation positions him at the intersection of traditional writing finesse and modern technological advancements, making him a sought-after expert for those looking to elevate their content strategy in the digital age.Highlights
01:12 Joshua’s concerns surrounding AI and authorship
02:39 The demand for AI consultants who can help businesses integrate AI into their workflows
06:02 Their experiences applying AI as a tool to accelerate the creative process in writing website content, blog content, and taglines
06:24 How he uses AI as a brainstorming partner and a tool to break writer's block
7:44 Ways businesses have started replacing human tasks with AI
11:01 How the new technology implementations often cause a generational divide in acceptance and application
14:55 Joshua’s minimal use of AI in his ghostwriting business
16:51 His viewpoint on AI as a time-saving tool and mentions other similar tools, like ZapierEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Joshua Lisec https://lisecghostwriting.com/ https://twitter.com/JoshuaLisecSubscribe, Share and Review
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Unpack the power of the 80/20 principle in this enlightening episode of the Brand Retro Podcast, hosted by Mike Brevik, featuring the astute Spencer Shaw. The duo dives deep into the nuanced Cyberdogz 80/20 strategy, unraveling the delicate balance between risk and reward in the realm of marketing and business decision-making. Listen as they dissect how this potent strategy is intricately woven into the Cyberdogz business model, propelling it to new heights. Moreover, discover how it’s meticulously taught to clients, fostering a mindset shift towards innovative and strategic thinking. Immerse yourself in this strategy talk and embark on a journey towards thinking differently and amplifying rewards in your marketing endeavors. Join Mike and Spencer and redefine your marketing strategies now!
Highlights
02:05 The distractions brought by the evolution of technology, especially in business
04:22 How Cyberdogz’ secret sauce involves focusing on clients' needs and advancing the success of clients as a primary aim
11:05 Description of the 80-20 rule applied in operating Cyberdogz
17:18 The importance of having a vision, realistic expectations, perseverance, and the readiness to make changes as a way to success
22:14 How they apply the 80-20 rule with clients
22:49 Extracting the clients' unique aspects to help them outperform their competitors, identifying this special characteristic as crucial to the marketing plan
24:00 The importance of reaching the 20% uniqueness which serves as the secret sauce to successEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Spencer Shaw www.podkick.com https://www.linkedin.com/in/spencerdshaw
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Step into the audacious world of marketing with the Brand Retro Podcast as host Mike Brevik teams up with the ever-innovative Mike Ozan. In this captivating episode, they delve into the power of fearless thinking and the magic it brings to marketing. Discover how stepping away from the norm and embracing uncharted territories can lead to groundbreaking results for clients. From challenging the status quo to executing bold strategies, the two Mikes inspire you to think differently and equip you with the mindset to deliver unparalleled outcomes. Dive in and let your marketing courage soar!
Highlights
How Mike’s agency approach their own market and clients now TWIST Creative's involvement in enhancing their community, working with local neighborhood businesses and cultural assets The importance of appreciating and understanding the history of a company The importance of clear communication with the clients and managing their expectations throughout the process. Present efficiency of AI in creating accurate advertising copy Storytelling in advertising How the current AI falls short in achieving storytelling The speed at which AI is developing and impacting the industry
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Mike Ozan https://twist-creative.com/ https://www.linkedin.com/in/michael-ozan-7776354
Episode Resources
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Join us on the Brand Retro Podcast as our host, Mike Brevik, sits down with marketing maven, Bob Knorpp. Dive deep into the dynamic world of marketing as they unravel the latest trends, dissect current events, and forecast the future landscapes of the industry. From digital revolutions to brand storytelling, Bob and Mike bring fresh insights and seasoned perspectives, making this segment a must-listen for every marketing enthusiast and professional. Tune in to hear two industry stalwarts decode the intricate tapestry of today's marketing world. Don't miss it!
Highlights
01:46 The major shifts in the industry
03:26 Role of mobile devices in changing the marketing industry
07:08 The opportunity for mass personalization in marketing through AI
10:47 Balance between creativity and data-driven decisions in marketing strategy
16:10 The challenges of client expectations for quick results without adequate strategy or patience for the process
19:30 The core elements of any marketing strategy
20:47 The importance of intentional decision-making in executing a campaign
22:01 Where to catch Bob and learn more about himEpisode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected] Connect with Bob Knorpp http://thebeancast.com/ https://www.linkedin.com/in/knorpp
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