Эпизоды
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Are you ready to turn the Christmas chaos into your secret weapon?
With just days left, now’s the perfect time to step up and make the most of these final shopping days.
In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with 'last-chance' messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now’s the time to highlight that convenience.
And don’t forget to tease your post-holiday sales to keep your customers engaged long after the season ends.
Ready to finish strong? Make it easy for your customers, create urgency, and you’ll set yourself up for a big start to the New Year!
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Leveraging Urgency with Last Chance Messaging 0:01Offering Flash Sales to Create Excitement 3:50
Promoting Digital and Physical Gift Cards 5:36
Making Local Pickup or Delivery a Selling Point 7:22
Teasing Post-Holiday Sales to Build Excitement 9:58
Recap of Strategies to Maximize Sales 11:16
Final Thoughts and Call to Action 12:44
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Full article: https://salenaknight.com/last-minute-sales-strategies-to-maximize-holiday-revenue/ -
As the year comes to a close, it’s tempting to slow down, but what if the actions you take now could set the stage for your most profitable year yet?
In this episode, I’m sharing three simple, actionable money strategies that you can implement today to ensure a strong start in January and beyond. These aren’t just tips; they’re game-changing moves that will help you:
Uncover hidden profit drains Free up cash flow Mapout growth that fuels sustainable growth in 2025These tips come straight from my own strategy sessions as I map out my goal to scale to $10M.
Whether you’re feeling overwhelmed or simply don’t know where to start, this episode is packed with clarity and practical advice to help you take intentional action—no matter how busy the holiday season gets.
🎧 Ready to start 2025 with purpose?
----------------------Reflecting on the Year and Planning for the Future 0:00
Tip 1: Check Your Profitability 2:19
Tip 2: Free Up Cash Flow by Clearing Dead Stock 4:34
Tip 3: Make a Plan for Reinvestment 7:03
Final Thoughts and Call to Action 10:51
Full article: https://salenaknight.com/money-tips-to-set-you-up-for-a-profitable-year/ -
Пропущенные эпизоды?
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Ever been so overwhelmed by your own ambitions that you didn’t know where to start?
This episode is for you.
Join me as I take you behind the scenes of my journey into a high-level mastermind—a $45,000 investment, 2 a.m. calls, lost luggage, and all. I’m sharing the raw, real moments of self-doubt, growth, and the unexpected lessons I learned about leadership, clarity, and what it truly takes to scale a business.
In this episode, you’ll learn:
How feeling awkward and out of place can actually be a sign of growth. The power of giving yourself space to think (and fell - ugh!) and why it’s essential for clarity and focus. How to shift from feeling overwhelmed to creating a clear plan for your business. Practical strategies for mapping out your goals and staying on track, even when life feels chaotic.This isn’t just a story about my experience; it’s a challenge for you to rethink how you approach growth and success in your own business. If you’re ready to lean into discomfort, think differently, and take bold action, this episode will give you the insights and inspiration you need.
-----------------------Joining the Mastermind and Initial Feelings 0:00
Investment and Travel Challenges 2:42
Arrival in LA and Improvised Solutions 8:24
Travel to San Diego and Further Complications 11:47
First Mastermind Event and Initial Impressions 15:07
Mapping Out Business Goals and Strategies 20:40
Forming Accountability Groups and Overcoming Overwhelm 22:00
Reflecting on the Mastermind Experience 26:36
Closing Thoughts and Call to Action 27:31
Full article: https://salenaknight.com/i-spent-45k-to-join-a-mastermind-heres-how-im-feeling/ -
Tired of running promotions that feel like they’re falling flat? In this episode, I’m pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here’s the kicker: it’s simpler than you think.
What you’ll uncover:
The One Step Most Businesses Skip—and how it’s costing them BIG during the holiday rush. Why Your Promotions Might Be Working Against You: Hint—it’s not about how often you promote but how you structure them. The Holiday Hustle Hack: My insider formula to crush Black Friday and Cyber Monday without breaking a sweat (or your budget). Your Customers Are Telling You Everything: How to decode what they really want without spending hours in spreadsheets. Quick Wins You Can Implement Today: Simple shifts that get your emails opened, your products flying off the shelves, and your team laser-focused.This isn’t about boring, soul-sucking data; it’s about finding the magic in your promotions and giving you the tools to keep the momentum going.
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Measuring Holiday Promotion Success 0:00
Establishing Promotional Goals 2:05
Using Historical and Industry Benchmarks 2:39
Segmenting and Analyzing Data 3:40
Setting Up Regular Reporting 4:55
Actionable Insights from Data 6:08
Full article: https://salenaknight.com/make-your-holiday-promotions-more-successful-doing-this/
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In less than 15 minutes, this is a short but powerful episode is packed with the tips you need to plan your holiday marketing effectively! If you’re looking to make this Holiday Season your best yet, I’m here to show you exactly what to promote and when to do it, so you can increase sales without bombarding your customers.
Here’s what we cover:
The Power of Planning: I’m sharing why your holiday timeline matters and how strategic pacing—alternating between promotions and value-based content—keeps your audience engaged and avoids burnout.
Catering to the Early Birds: Believe it or not, nearly half of your customers start holiday shopping before Halloween! Here’s how to reach those early birds, start building interest, and grow your customer list before the peak sales days hit.
Mapping Your Holiday Shopping Calendar: From big Black Friday offers to last-minute gift pushes, I’ll walk you through each stage of the holiday season so your promotions are always relevant to what your customers need.
Mastering “Promotional Pulsing”: Say goodbye to sale fatigue! Learn how to create excitement with a rhythm of offers and story-based content that keeps customers engaged and coming back without feeling overwhelmed.
Harnessing FOMO: Urgency sells! I’m breaking down how to use genuine scarcity in your messaging—without overdoing it—to boost clicks and conversions.
Meeting the Last-Minute Shoppers: In December, it’s all about ease and convenience for those of us buying gifts last-minute. From fast shipping to easy returns, learn how to appeal to procrastinators like me who value efficiency above all else.
Let me know if you like this bite-sized format.
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Holiday Season Promotion Strategy 0:00Email and SMS Promotion Strategy 2:07
Holiday Shopping Calendar and Early Promotions 3:44
Black Friday and Cyber Monday Promotions 5:53
Late December Promotions and Gift Cards 7:37
Promotional Pulsing and FOMO 10:49
Planning and Leveraging Scarcity 12:15
Final Thoughts and Call to Action 14:19
Full article: https://salenaknight.com/what-to-promote-when-during-the-holiday-season/
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If you’ve ever faced the struggle of figuring out when to buy, what to stock, or how to avoid costly dead stock, you’re in for a game-changing episode. I’m joined by retail strategist Carla Penn-Kahn, who shares her expertise on building a profitable buying strategy that lets you keep cash flow healthy and inventory lean.
From her journey in investment banking to launching her own retail tech solution, Carla has honed strategies for making every product decision count. We’re talking about nailing down which products are driving profits, mastering the timing of your buys, and learning exactly when it’s time to discount—or clear out—for maximum returns.
In This Episode, You’ll Discover:
High-Impact Product Secrets: Learn how to pinpoint which products aren’t just bestsellers, but true profit drivers—and when to invest in them. Timing That Works for You: Carla breaks down when to buy, when to hold off, and how to keep your cash flow steady in every season. Discounting Done Right: Why strategic discounting matters—and how to avoid costly markdown traps. Seasonal Inventory Tips: Get ready for Black Friday and the holidays with tips on when to stock up on bestsellers and when to move out slow movers.Why This Episode is a Must-Listen: If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons.
Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in!
Learn more about Profitpeak.io
Get my Black Friday Bundle here
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Carla Penn-Kahn's Retail Journey and Early Career 0:02
Transition to E-commerce and Entrepreneurial Background 3:01
Early E-commerce Ventures and Challenges 4:57
Building and Optimizing Inventory 15:32
Strategies for Managing Slow-Moving and Dead Inventory 24:17
The Role of Data and Technology in Inventory Management 28:31
Preparing for Black Friday and Cyber Monday 43:47
Final Thoughts and Encouragement for Listeners 46:15
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Want to know exactly what to post this Black Friday?
Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who’s cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience.
Here’s a sneak peek of what you’ll learn:
Michelle’s exact “Black Friday Blueprint”: A complete breakdown of which posts to share each day, with email templates, SMS drafts, and more to save you time and maximize engagement. The 3-phase content strategy: Learn the ideal post ratios to captivate, engage, and convert—from now through Cyber Monday! Secrets to connect authentically with your audience so they’re eager for your posts (even the promotional ones)! A strategy for every type of post: We’re covering everything from Stories to Reels, so you’re prepped to show up everywhere your customers are.If you’re ready to finally feel in control of your social strategy for the busiest sales season, this is the episode for you. Get ready to boost your sales and make every post count!
Ps - want to grab Michelle’s Blueprint? You can do so here.--------
Leveraging Social Media for Black Friday and Cyber Monday 0:02
Evolution of Social Media Platforms 4:44
Using Instagram for Sales and Engagement 7:04
Content Strategy for Black Friday and Cyber Monday 10:20
Posting Frequency and Content Types 17:14
Maintaining Engagement Post-Black Friday 26:06
The Role of the Face of the Brand 30:53Leveraging User-Generated Content and Influencer Marketing 35:09
The Content Cup and Final Thoughts 38:03
Full article: https://salenaknight.com/your-black-friday-social-media-strategy-michelle-gifford/
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💸 Could an extra 20% revenue be hiding in your marketing strategy? This week, I sit down with affiliate marketing expert Zane McIntyre, co-founder of Commission Factory, to uncover how even the smallest brands can tap into the power of affiliate marketing—and drive up to 20% more revenue without massive upfront costs.We’re pulling back the curtain on the strategies big brands use, but rarely share, to build consistent revenue through authentic partnerships. Plus, Zane’s sharing must-know Black Friday tactics and real-time predictions that could be your secret weapon this holiday season.
🎧 Whether you're new to affiliate marketing or looking to up your game, this episode is packed with actionable tips and insider insights to help you build a long-term revenue stream, foster genuine connections, and turn your affiliate marketing into a powerhouse strategy. Don’t miss this deep dive into one of the most overlooked and rewarding marketing channels!
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Early Days of E-commerce and Affiliate Marketing 0:02
The Evolution of Affiliate Marketing 7:38
The Role of Influencers and Affiliates 21:39
The Financial Impact of Affiliate Marketing 32:25
Strategies for Successful Affiliate Marketing 33:10
Preparing for Black Friday and Cyber Monday 41:10
Final Advice and Insights 53:41
Full article: https://salenaknight.com/the-dont-pay-until-you-get-sales-channel-youre-overlooking-zane-mcintyre/ -
Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone.
Should you be discounting?
Who should you send your offers to?How much should you be spending on paid ads (heck, should you even bother????)
From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵💫
You know that I’m committed to giving YOU the latest info on what’s working and what’s not.
That’s why I’ve put together this BF/CM series, to give you the behind the scenes, first hand info.
In this episode, Yotpo’s Rad Mitic (Head of Brand Advocacy) and Rob Hewetson (Senior Engineer) pull back the curtain on the strategies top brands are using to stand out from the competition.
You'll discover:
How to effectively segment your customer base and craft personalized promotions (beyond just discounting)
Innovative loyalty program ideas that go way beyond points - and actually drive sales
Yotpo's game-changing "multi-message campaign" feature that can automate your email and SMS marketing
Plus, Yotpo have been kind enough to share with you, their Ultimate Black Friday Email Marketing Guide - download it for free here
Whether you're struggling to decide where to focus your efforts or just feeling lost in a sea of Black Friday/Cyber Monday options, this episode is packed with actionable insights that can make a real difference for your business.
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Introduction and Background of Salena Knight 0:02Introduction of Guests and Their Backgrounds 2:43
Yotpo's Innovative Approach and Team Dynamics 7:16
Challenges and Strategies for Black Friday Cyber Monday 14:59
Practical Strategies for Email and SMS Marketing 31:19
Final Tips and Encouragement for Business Owners 40:44
Full article: https://salenaknight.com/the-insider-strategies-top-brands-use-to-dominate-black-friday-cyber-monday-with-rad-rob-from-yotpo/
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As we hurtle towards the biggest retail event of the year, I knew I couldn't just give you my opinion. You need the insider scoop from the experts who are in the trenches, day in and day out. That's why I sat down with Toby Cumpstay, Shopify's Senior Merchant Success Manager for the APAC region, to get his no-holds-barred advice on how to leverage Black Friday and Cyber Monday to drive serious sales and growth for your retail or e-commerce business.
Proven pre, during, and post-BFCM strategies to maximize your results How to reverse-engineer your goals and budgets to avoid getting caught out The power of segmenting your customer list and offering tailored promotions Innovative "anti-pattern" BFCM campaigns that build brand loyalty (think Patagonia and REI) Toby's #1 Shopify app recommendation to boost revenue
Toby's been there and done that - he founded and grew a hugely successful retail and e-commerce business before it was acquired. So he knows firsthand the challenges, the strategies, and the opportunities that come with navigating the Q4 madness. In this episode, we dive deep into:If you're ready to dominate this holiday season and set your business up for an incredible 2025, you won't want to miss a single minute of this episode. Strap in, because Toby and I are about to take you behind the scenes of Black Friday and Cyber Monday like never before.
If you're overwhelmed with putting together a BF/CM campaign, this program I created can help you put it all together in a weekend.
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Introduction and Overview of the Podcast 0:02Toby's Journey into Retail and E-commerce 2:52
Challenges and Decisions in Building the Business 8:35
Scaling the Business and Customer Experience 10:37
Marketing Strategies and Customer Engagement 15:38
Pre, During, and Post Black Friday Strategies 18:23
Reverse Engineering and Customer Acquisition Costs 29:27
Anti-Patterns and Brand Differentiation 33:33
Final Recap and Key Takeaways 40:54
Favorite Shopify App and Closing Remarks 41:21
Full article: https://salenaknight.com/shopifys-insider-secrets-to-crushing-black-friday-cyber-monday-toby-cumpstay/ -
I'm always on the hunt for the latest strategies and tactics to help ecommerce brands drive sales and revenue.
And let me tell you, my latest podcast guest John Garguilo from Ready Set Digital Agency did not disappoint.
John has worked with some of the biggest names in e-commerce, and he's seen firsthand what it takes to win big during the critical Black Friday and Cyber Monday shopping season.
In this episode, he pulls back the curtain and shares his insider secrets, including:
The importance of creative diversity and testing your ads WAY ahead of time (don't wait until the last minute!)
How to leverage AI-generated content to scale your video ads without killing your team (his new platform Airpost is fascinating)
Proven ways to take care of your best customers and keep them coming back, even when the discounts are flowing
If you're an ecommerce brand looking to dominate Q4 and maximize your holiday sales, you won't want to miss this episode. John drops so many valuable insights that you can implement in your business right away.
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John Garguilo's Career Journey 0:02Challenges in the Restaurant Business 3:20
Transition to Tech and AI 4:50
Introduction to Airpost and Its Purpose 6:18
AI's Role in Airpost 14:18
Concerns About AI and Realness 25:30
Insights on Black Friday and Cyber Monday 25:45
Sleepless.ai and Additional Resources 34:47
Final Thoughts and Future Outlook 35:40
Full article: https://salenaknight.com/creating-content-that-sells-john-gargiulo/
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Ever felt like the marketing you're doing bears an uncanny resemblance to that phrase "throwing spaghetti at the wall to see if it sticks?"
I can relate.
For me, it looked like this:
Eleventy billion ideas (that's a real number btw),
not enough time,
and the budget? Well, that’s a whole other story.But despite slogging away, it can sometimes seem like nothing moves the needle.
Or if that needle is moving, it’s ever so slowly.It's taken me many years to work out how that you can't afford to throw 'marketing spaghetti' at the wall, UNTIL, you've got consistent sales and revenue coming in.
It's just not financially doable otherwise.If you've ever felt like YOUR marketing doesn't work, here's how to fix that.
Even better, you can get through this episode quicker than it takes to boil a pot of noodles.
----------Marketing Challenges and Business Metaphors 0:02
Identifying Successful Strategies 3:08
Reflecting on Past Campaigns 4:16
Analyzing and Reverse Engineering Obstacles 7:06
Planning and Executing Effective Campaigns 8:10
Focusing on Core Business Activities 9:33
Final Thoughts and Call to Action 10:10
Full article: https://salenaknight.com/feel-like-your-marketing-is-more-miss-than-hit-heres-your-fix/ -
If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen.
I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back.
And it's not what you think!
Fix this one critical issue, and you could unlock higher conversions and more revenue.
In this value-packed discussion, you'll discover:
The free tool Kerry uses to instantly audit website speed (and how to improve it)
The hidden mistakes in your product taxonomy that are frustrating customers
Why hiring an e-commerce manager is one of the best investments you can make
The mindset shift Kerry says is crucial for e-commerce entrepreneurs to make
If you want to take your online store to the next level, you can't afford to miss Kerry's top tips.
Tune in now to get the insights that could transform your business.
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E-Commerce Essentials and Kerry Clark's Introduction 0:02
Kerry's Journey into E-Commerce 3:04
Common E-Commerce Obstacles and Quick Wins 4:41
Website Speed and Optimization Tools 7:38
Navigational and Taxonomical Challenges 13:27
Understanding Product and Customer Journey 15:50
The Role of E-Commerce Managers and Email Marketers 24:23
The Importance of Long-Term Vision and Delegation 31:38
Overcoming Control Freak Tendencies 32:10
Final Thoughts and Advice for Business Owners 44:36
Full article: https://salenaknight.com/an-ecom-experts-top-tips-for-a-higher-converting-website-kelly-clark/
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When you’re in the thick of running a business, it’s easy to feel like you’re the first/only person going through a particular problem.
Trust me. I’ve seen it all. After auditing literally thousands of retail/ecom/product businesses, I know that there are a handful of hurdles, brick walls, and cliffs that you’re likely to encounter.
Instead of me sharing what I think those are, I invited Daniel, one of my Strategy Coaches, to come on the show and share with you, firsthand, the obstacles he sees in so many of the businesses we work with.
Daniel is no ordinary business advisor and strategy coach. He's a serial entrepreneur who's built multiple successful 7-figure companies, from a hearing protection brand for kids to a thriving pickleball equipment business.
I asked Daniel to come onto the podcast and share the biggest obstacles he’s seen with the retail and e-commerce brands we work with, and of course, how we’ve solved them.
One of the biggest takeaways for me was how focused Daniel is on empowering business owners to understand their numbers. As Daniel put it, "knowledge is power" when it comes to the financial health of your business. Too many business owners get caught up in the day-to-day and lose sight of the bigger picture.
But Daniel showed how diving deep into your profit and loss statements, inventory levels, and other key metrics can unlock a whole new level of growth. It's not about being a math genius - it's about having the courage to face those numbers head-on, understand them, and USE them to drive strategic decisions.
He also went through several other areas (you’ll have to listen to find out what they are) and perhaps most importantly, Daniel emphasized the power of having the right support system around you. As he put it, "Being a business owner is a very unique journey" - one that's filled with both highs and lows.
Surrounding yourself with other people who "get it" can make all the difference. Whether it's a trusted mentor, a mastermind group, or even just a few like-minded peers, tapping into that collective wisdom and experience can be a total game-changer.
Honestly, I could go on and on about the insights packed into this episode. But the bottom line is, if you're a retail or e-commerce business owner looking to take your company to the next level, you need to give this a listen.
Daniel's story is a testament to the power of persistence, resilience, and a willingness to take calculated risks. And his advice could be the missing piece that helps you break through to new heights of success.
So what are you waiting for? Click here to tune in to the full episode now. Your business will thank you.
Want Sal, Daniel, and the rest of the Retail Academy Team to work with you to scale YOUR business?
Click here to speak with us and see if we can help.
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Introduction and Purpose of the Podcast 0:02Daniel Gibney's Background and Business Journey 4:07
Challenges and Common Issues in Retail and E-commerce 8:23
Importance of Agility and Adaptability in Business 14:33
Overcoming Financial and Marketing Challenges 18:37
The Role of Mindset and Perspective in Business Success 35:50
Implementing KPIs and Targets for Business Growth 41:16
The Importance of Networking and Support in Business 46:58
Final Advice and Encouragement for Business Owners 48:29
Full article: https://salenaknight.com/challenges-our-retail-ecom-business-owners-are-facing-right-now-and-how-to-solve-them-daniel-gibney/ -
As an e-commerce business owner, there's nothing more frustrating than discovering your website or product images have been cloned and are being used to scam your (potential) customers.
It's a nightmare scenario that's all too common in today's digital landscape - I even ended up almost being scammed myself!
In this eye-opening episode, I sit down with Steven Weigler, an experienced IP attorney from Emerge Consult, to discuss strategies for protecting your brand online. You'll learn:
The key legal tools every e-commerce entrepreneur needs, including trademarks, copyrights, and domain protection How to quickly take down clone websites and counterfeit product listings on platforms like Amazon and Shopify The importance of having a proactive IP protection strategy in place before issues arise Tips for working with an IP attorney to build a cost-effective legal foundation for your businessAs I discovered firsthand, website cloning, and product counterfeiting are major threats that can do serious damage to your brand and bottom line. But with the right knowledge and preparation, you can fight back and protect what you've worked so hard to build. Don't wait until it's too late - tune in and learn how to safeguard your e-commerce business today.
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E-Commerce Website Cloning and Initial Reactions 0:02Legal and International Challenges in Intellectual Property 2:48
Building a Strong Brand Identity and Protecting It 5:27
Trademarks, Copyrights, and Patents: Tools for Protection 12:31
Dealing with Infringement on E-Commerce Platforms 14:45
Strategies for Addressing Infringement and Protecting Assets 28:00
The Role of Platforms in Intellectual Property Enforcement 28:48
The Importance of Early Action and Prevention 32:46
Final Thoughts and Actionable Steps 33:01
Resources and Contact Information 33:13
Full article: https://salenaknight.com/ecom-store-cloned-by-scammers-heres-what-to-do-steven-weigler/ -
Are you feeling overwhelmed, bored, or disconnected from your business? Feel like no one can do things as good as you ever could?
Maybe, your business just misses you, and it's crying out for attention, just like a toddler after nap time.
In this eye-opening episode, I'll share my personal journey PLUS my steps to help you take back control of your business and reignite your passion.
Discover how to identify the current "season" of your business and make strategic shifts to maximize your upcoming peak sales period.
Learn the mindset shifts and team management tactics that will transform your business from a source of dread to a fulfilling venture.
And how to embrace the challenges, to take away stress and overwhelm (and even the boredom).----------
Preparing for Q4 and Peak Season 0:02The Importance of Business Seasons and Control 3:42
Tina's Story and Business Overwhelm 5:29
Reclaiming Control and Business Reflection 9:14
Challenges and Changes in Business 13:51
The Role of Challenges and Team Dynamics 17:35
Taking Action and Reflection 18:13
Final Thoughts and Call to Action 21:38
Full article: https://salenaknight.com/your-business-misses-you-and-how-to-find-your-way-back/
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Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace.
Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want.
In this episode, I'll walk you through some key ways to help you do just that.You'll discover:
• How to analyze customer data to identify emerging trends and adjust your product mix accordingly
• Proven tactics for boosting average order value through personalization, upsells and cross-sells (that your customers will love)
• The #1 e-commerce strategy that can turn struggling businesses profitable overnight (Hint: It's not what you think)
• Surefire ways to increase customer lifetime value and keep your best buyers coming back again and again
• Simple email marketing tweaks that can dramatically improve your open rates, click-throughs, and conversionsWhether you run an online store, a brick-and-mortar shop, or a blend of both, this episode is packed with actionable advice you can implement right away to recession-proof your business.
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Economic Impact on Luxury Brands and Middle Class 0:02
Adapting to Economic Changes in Retail 3:00
Understanding Customer Needs and Tracking Inventory 5:08
Price Sensitivity and Product Adjustments 7:15
Increasing Average Order Value and Upsells 9:37
Optimizing Point-of-Sale and E-Commerce Upsells 14:43
Increasing Customer Lifetime Value 18:08
Testing and Measuring Email Marketing Campaigns 24:26
Adapting to External Factors and Continuous Improvement 29:04
Call to Action and Review Request 29:43
Full article: https://salenaknight.com/adapt-thrive-and-outsmart-your-competitors/ -
Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country.
After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair.
What followed was a year-long journey of experimentation, research, and passionate product development - all done right in her own kitchen.You'll be amazed to learn how Angela overcame the challenges of launching a small business, from figuring out the right messaging to capture her target audience to using data and customer feedback to continually improve her products.
And wait until you hear about the surprising shift in her customer demographics that led her to develop an entire course on navigating hair health through menopause!
This episode is packed with invaluable insights that any business owner can apply.
(oh, and if you're ready to ditch the harsh chemicals and revive your hair's natural beauty) You won't want to miss Angela's incredible story. Listen now!----------
Angela's Traumatic Hair Experience 0:02Medical Intervention and Recovery 3:22
Research and Product Development 8:09
Transition to Entrepreneurship 14:57
Messaging and Marketing Challenges 18:34
Metrics and Customer Insights 23:30
Product Line and Customer Feedback 33:21
Future Plans and Expansion 37:07
Final Thoughts and Contact Information 39:30
Full article: https://salenaknight.com/ep-440-marketing-how-curlycoilytresses-worked-out-what-made-their-customers-buy-angela-fields/
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As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash.
But wait!
Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout.
It's when your customers start treating your emails like that one relative who always overstays their welcome at family gatherings. Not good, right?Nearly 70% of users unsubscribe from emails because the business sends too many.
It’s a balancing act.
Not enough emails, you’ll lose sales to your competitors.
Too many, they unsubscribe and that's a lot of potential holiday cheer (and sales) walking out the door.In this episode, I'm sharing five strategies to keep your promotions fresh and your customers engaged.
They’ll be great to roll out over the peak season, but really, you can use these any time of year.Let's dive in!
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Avoiding promo burnout in marketing efforts. 0:02Holiday sales and promotions, with tips for planning and executing effective campaigns. 2:38
Holiday marketing strategies for retailers, including timeline and promotions. 7:35
Strategic marketing campaigns during holiday season. 13:20
Promotional strategies for small businesses. 17:53
Measuring data for promotions, including tracking customer acquisition cost, cart abandonment rate, and product performance. 23:20
Promotional campaign planning and debriefing for holiday season success. 28:18
Full article: https://salenaknight.com/how-to-avoid-promo-burn-out/
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How would you feel, if you knew you had everything you needed, to make this your most successful quarter ever?
Everything that you need for a prosperous peak season.
Well, grab your notebook and pen, because that’s exactly what I’m going to share with you on this episode.For many retail & e-commerce stores, up to 70% of their annual revenue will come in between mid-Sept and mid-Jan.
Let’s just put that into perspective.
In just 4 months, you’ll make MORE than the rest of the year combined!Now whether or not the bulk of your revenue comes in Q4 or some other peak period, I want to give you my BLUEPRINT to leverage the peak season and make it the most successful ever.
Make sure you've got a pen and paper ready, and hit SAVE on this episode because you're getting a mini masterclass!
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Leveraging Q4 for retail success with a focus on setting revenue goals and breaking them down into manageable sections. 0:03
Inventory management for small businesses. 5:39
Holiday marketing strategies for small businesses. 11:29
Holiday marketing strategies for e-commerce businesses. 17:05
Planning for holiday season sales, including packaging, staffing, marketing, and KPIs. 22:28
Q4 success strategies for e-commerce businesses, including data analysis, website optimization, and technology management. 27:20
Planning for a successful Q4 holiday season. 31:53
Full article: https://salenaknight.com/steal-my-q4-success-blueprint/ - Показать больше
