Эпизоды
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When was the last time you focused on your gym's delta? Last week? Last month? You can't remember?
Most gym owners don't have enough time to focus on actual growth because they're too busy putting out everyday fires. Yes, all that grind and constant involvement may feel productive, but it's actually an obstacle that sabotages business scaling.
It's ironic, but many gym owners spend most of their time handling tasks that could easily be delegated. So, the turning point for a gym can be handing over the reins to a qualified director.
A strong director can oversee operations, manage staff, and drive growth – allowing you to focus on bigger-picture strategies. Without this role in place, you're stuck in the grind of everyday responsibilities, making it impossible to step away.
In this episode, Tim and his fitness director, Zach, pull back the curtain on how their owner-director relationship works.
They share why giving a fitness director full autonomy allows a gym to run smoothly while also freeing the owner to focus on higher-level strategies. Zach explains what it's like to manage operations, train staff, and drive sales – all responsibilities that once fell on Tim's shoulders.
Tune in as Tim and Zach share how they achieved both operational success and room for business growth.
Let's dive in!
Key Takeaways:
Intro (00:00)Why gym owners hold too much control (01:30)Director’s duties: management, sales, operations (04:49)Empowering directors boosts business growth (09:09)Fitness directors must master communication with gym owners (11:27)Remove yourself from daily operations (13:41)Best DISC personality types – gym owners vs. fitness directors (15:24)Creating the right environment for a great fitness director (18:29)The key role of a competent director in selling your gym (24:11)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family, mental fatigue, or emotional strain... The question isn't if sacrifices will be made – it's how much they'll cost you.
In this conversation, Tim Lyons and his special guest are breaking down this very topic. This isn't a regular podcast episode – it's an exclusive fireside chat from the Growth Summit, featuring Tim Grover, the legendary performance coach to icons like Michael Jordan and Kobe Bryant.
Grover opens up about the guilt he faced as a father while building his career and shares the powerful lessons he's learned about obsession, sacrifice, and the mental toughness it takes to push through those dark moments.
Grover talks about his struggles with balancing family and career and the lessons he learned about what it really takes to succeed. He also discusses the emotional weight that comes with striving for greatness and challenges listeners to ask themselves if they’re truly ready to make those sacrifices.
If you feel the pressure of balancing success with personal life, Grover’s advice will make you think differently about how to handle it all, even when things seem overwhelming.
Tune in as Tim and Tim explore what it means to win, how to navigate the sacrifices along the way, and give you a peek into the great conversations at the Growth Summit.
Let’s dive into lessons you can use in both your business and your life.
Key Takeaways:
Intro (00:00)Grover shares a personal story about family sacrifices (01:55)The concept of obsession and winning (05:37)Can winning be taught or is it in your DNA? (07:50)The importance of embracing dark moments (09:00)Making your circle smaller as you grow more successful (19:34)Teaching children resilience and confidence (26:15)Celebrating wins (29:05)Setting goals and achieving unrealistic expectations (32:20)Closing remarks (36:29)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Пропущенные эпизоды?
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What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.
We might get the answer in this episode as Tim and Randy recap the 2024 Growth Summit held in Chicago at the beginning of September. It was an event where gym owners from all over the country came together to share and learn from industry leaders.
They didn’t talk about the flashiest equipment or the most intense workouts – they discussed the systems, strategies, and mindset behind the scenes that make everything in a gym run smoothly.
This time, Tim and Randy are talking about many topics covered at the Summit, and here are just a few of them:
Creating a gym design that makes you stand out from your competitorsBuilding systems that allow your business to grow without you being there 24/7Using emotional intelligence to lead your teamThe power of long-term financial strategies like infinite bankingWhy it's crucial to focus on profits – not just revenueWant to know how to turn your gym into a well-oiled machine? Join Tim and Randy and learn what the top gyms are doing differently and how you can implement these strategies in your gym business.
Tune in now!
Key Takeaways:
Intro (00:00)Growth Summit overview (00:45)Gym operating systems and marketing strategies (02:00)Real-time success stories from Summit attendees (04:16) The importance of celebrating success in business (05:57)Emotional intelligence in leadership (09:39)Leveraging gym design as a competitive advantage (12:48)Wealth-building strategies through real estate and infinite banking (14:46)Mindset and business success (22:00)The next Growth Summit in Nashville (25:00)Closing remarks (30:56)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym owners are working harder than ever but feel like they’re hitting a wall. They’ve followed all the standard advice – worked longer hours, added more services, even joined mastermind groups – yet growth has stagnated.
That’s because working harder isn’t always the answer.
At some point, you have to stop doing more and start thinking differently. Instead of trying to push through the wall, it’s time to find the open door. And sometimes, it’s not about doing more at all – it’s about changing your mindset.
In this episode, Tim and Randy explain why giving yourself permission to think bigger is the key to real growth and why it’s crucial to surround yourself with people who are already where you want to be.
(Yeah, you already know – if you’re the smartest person in the room, you’re in the wrong room.)
They also share ways gym owners can break through self-imposed limits, work smarter, and adopt new strategies.
If you’re tired of doing more without seeing more, this episode is your permission to think bigger. Tune in to learn how a shift in mindset can help you scale your gym without adding more hours to your workweek.
Let’s dive in!
Key Takeaways:
Intro (00:00)Importance of mindset in business growth (00:58)Making quantum leaps instead of incremental progress (02:10)"Permission to think bigger" (03:38)Working differently vs. working harder (05:42)The mindset shift around money (07:53)Moving from self-employed to business owner mindset (13:44)How belief shapes your financial reality (17:56)Introduction to the Iron Circle (21:16)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot camps, large group training, offering every possible service under the sun – but they’re still struggling.
That’s because more doesn’t always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business.
It’s simple logic: when you pour your energy into what works – like semi-private training, where clients stay longer and pay more – you stop wasting time and resources on services that drain your business without bringing in revenue.
This might sound too good to be true, but simplifying your business model can make your clients more loyal and your profit margins wider. All you need to do is focus on fewer, more profitable services.
That’s exactly what Tim and Randy did when they transitioned from large group sessions to a semi-private training model. In this episode, they share the strategies that took their gym to the next level by focusing on data and cutting the fat.
Tune in and learn how to transform your gym into a profit machine by focusing on what works. Don’t waste your energy on services that don’t bring results – simplify to scale!
Key Takeaways:
Intro (00:00)Nashville Growth Summit and future events (01:27)Challenges in reaching a million-dollar gym revenue (02:38)Client retention - large group vs. semi-private (04:10)Importance of revenue per hour (07:02)Emotional attachment to services as a barrier (08:22)Surround yourself with successful people (10:51)Data drives better business decisions (14:43)Closing thoughts (20:12)Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet.
Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress.
To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create a solid foundation that keeps your business afloat, month after month, without the constant hustle.
In this episode, Tim and Randy break down exactly how you can shift your focus from quick sales to recurring revenue and why this is the secret sauce to long-term success.
Tune in and start building a profitable, sustainable gym business today.
Let’s dive in!
Key Takeaways:
Intro (00:00)Recurring revenue is key (01:46)The problem with short-term sales tactics (03:38)The compounding effect of consistent revenue (07:05)The dangers of desperation (08:29)Why patience pays off in gym business (09:24)Avoiding shiny object syndrome (12:44)Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side.
But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business?
If we want real business growth, we need to start focusing on the business side – marketing, leadership, and knowing our numbers. Sure, these things can feel boring and uncomfortable. And that’s exactly why most gym owners instinctively avoid them.
But that’s exactly what’s holding their business back.
To help you avoid such a scenario, in this episode, Tim and Randy explore the challenges gym owners face when balancing their passion for fitness with the need to run a profitable business.
They explain the importance of continuous business education, understanding key metrics, and shifting from fitness training to leadership and operational excellence.
Tune in to learn how to stop getting distracted by trends, make a real impact in your gym business, and start making decisions that push your business forward.
Let’s dive in!
Key Takeaways:
Intro (00:00)Recap of Perform Better Summit (00:45)Importance of business-focused sessions (02:28)Trainers vs. gym owners (04:40)Interest vs. business impact (05:50)The importance of understanding financials (09:30)Aligning decisions with business growth strategy (12:23)Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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When was the last time you looked at your client retention rate?
Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back.
But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost.
It feels like a never-ending race to maintain your client numbers and keep the money flowing each month.
But wouldn’t it be great if you only had to replace 5 members instead of 10 each month? That’s the topic of this week’s episode.
Join Tim and Randy as they discuss attrition issues and how retention is the hidden key to scaling your gym. They break down the numbers, show you how to calculate your average membership length, and share proven strategies to keep clients coming back.
Tune in to learn how to reduce attrition by focusing on client retention and the overall customer experience rather than constantly trying to attract new members.
Let’s dive in!
Key Takeaways:
Intro (00:00)Attrition vs. retention (01:10)Formula to calculate membership length and client lifetime value (03:54)Improving client retention through service delivery (05:22)Targeting the right type of clients for retention (08:20)Maintaining consistency in client experience (09:59)The impact of staffing changes (12:15)Challenges with providing extra services like yoga or spin classes (14:49)Communicating changes to members to avoid attrition (16:14)Making strategic changes like transitioning to semi-private models (18:47)Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong?
But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps.
Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next dollar will come from.
Why does this happen?
Fitness challenges actually shift your focus from building a sustainable business to merely surviving the next few months. They set you back from achieving a steady, predictable stream of income from clients who truly value what you do.
So, how can you build a gym filled with loyal, long-term clients who trust your expertise and are committed to their fitness journey with you?
Tune in to this episode as Tim and Randy discuss exactly that.
Join them as they reveal the dark side of fitness challenges and share strategies for creating a more sustainable, successful gym.
Let’s dive in!
Key Takeaways:
Intro (00:00)Difference between challenges and bracketed programs (01:10)Impact of challenges on business model (03:13)"Second slide customers" concept (07:02)Ethical concerns about fitness challenges (09:58)Long-term vs. short-term client value (12:28)Revenue patterns in challenge-based gyms (16:39)Closing thoughts on sustainable gym business models (18:11)Additional Resources:
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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We often do our best to build a strong community at our gyms. We host exciting holiday parties, plan fun events, and do everything we can for every client……
Sounds great… but only if you're a client.
Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer.
So, why is this happening?
Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. It's a tough pill to swallow, but sooner or later, you'll face this reality in your own gym (if you haven't already).
The energy spent on building a community might be better invested elsewhere - like ensuring your business remains profitable.
By focusing on the fundamentals - raising your prices to match inflation, maintaining exceptional service, and not bending over backward for every client - you could actually secure the long-term health of your gym.
Your gym isn't just a community center - it's a business, and you need to treat it that way.
Tune in to this episode as Tim and Randy discuss the strategies that will keep your business growing, no matter what challenges come your way.
Let's dive in!
Key Takeaways:
Intro (00:00)Community events don't guarantee client retention (03:00)Emotional decisions can hurt your business (07:41)Price increases are necessary for business sustainability (09:51)Selective client retention strategy (14:34)Focus on core operations, not events (16:00)Additional Resources:
- Built to Win by Tim Lyons - Tim's new book, available here
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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"This can’t be right!"
Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overweight." This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right.
It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health.
Yes, there is!
In this episode, Tim and Randy sit down with Bradley Davie from InBody, who explains why accurate body composition analysis is so important for your gym.
Bradley started out teaching physical education before moving to California to work at Lifetime Fitness. His experience with InBody devices inspired him to build a career in sales, marketing, and public speaking with the company.
InBody’s technology goes beyond the outdated BMI and gives you a complete picture of your health. It measures everything from muscle mass to visceral fat, providing the insights you need to personalize your fitness journey.
In this interview, Bradley shares details about InBody devices and discusses the potential shift from BMI to the more precise Skeletal Muscle Index (SMI).
It might sound like a cliché, but you really don’t want to miss this episode.
Tune in and find out how your gym can better educate your clients about muscle mass, overall health, and why this data is more important than ever in today’s fitness landscape.
Don’t let your competition leave you behind – let’s dive in!
Key Takeaways:
Intro (00:00)Bradley Davie’s background and journey to InBody (00:54)Overview of InBody and its ecosystem (06:14)InBody’s unique accuracy without empirical estimations (09:59)Shifting gym marketing from weight loss to muscle gain (15:06)Importance of interpreting and using InBody data (21:09)InBody Academy and continuous learning (27:15)Portable InBody devices for external marketing (34:44)Additional Resources:
- Check out InBody
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever?
Well, maybe not forever, but definitely longer than you might think.
In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more.
Randy and Zach are joined by Evans Armantrading Jr., founder of CNU Stretch, gym owner with multiple locations, and a member of the Iron Circle.
And his powerful service is stretch therapy. You might be skeptical – can something as simple as stretching truly be impactful?
Evans says yes, and we agree. When we integrated it into our gym, we saw our revenue increase and marketing costs decrease, all because this service fits seamlessly with what we were already doing.
Curious?
Tune in to this episode as Evans, Zach, and Randy share how to successfully incorporate stretch therapy into fitness businesses.
You don’t want to miss so many valuable tips you can use in your own gym – let’s dive in!
Key Takeaways:
Intro (00:00)Background on Evans Armantrading Jr. (00:26)The skepticism and eventual acceptance of stretch therapy (02:12)Marketing advantages of offering stretch therapy (04:38)Business model and client conversion strategies (07:56)Profit potential and minimal time investment (12:35)Retention improvements through stretch therapy (18:41)Client acquisition – training vs. stretch therapy (21:43)Benefits of one-on-one stretch therapy sessions (26:00)Stretch therapy promotion on Growth Summit (30:30)Additional Resources:
- Unlock your gym’s potential with CNU Stretch
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Win an InBody 380 body composition scanner
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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As gym owners, we know that sometimes, despite our best efforts, something feels off. Our clients are not achieving the results we want.
In this episode, Tim explores the next evolution of fitness with guests Sean Maynard and Dr. Kendrick McCarty from Inception Health.
They discuss how gyms are shifting from purely fitness-focused operations to more holistic health centers by integrating telemedicine, hormone therapy, and personalized health monitoring.
This approach not only enhances client results but also creates new revenue streams for gym owners.
By utilizing Inception Health's services, gym owners can differentiate themselves from competitors through advanced health offerings that address deeper issues like hormone imbalances and metabolic disorders.
Their approach integrates everything from blood panels to wearable tech data into one seamless system that benefits both the client and the gym.
Curious to know how this works? Tune in to this episode to hear more!
Key Takeaways:
Intro (00:00)Shift toward holistic gym services (01:26)Issues with traditional referral systems (03:47)Inception Health's unique integration model (06:06)Business benefits of partnership with Inception Health (15:23)Comprehensive client monitoring portal (21:40)Additional Resources:
- Learn more about Inception Health here: https://affiliates.inceptiontelehealth.com/profit
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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What makes a gym business truly successful?
In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. The team's belief and support can make or break the introduction of new services and products in a gym.
Without team alignment, even the most well-thought-out strategies are doomed to fail.
You should always involve the team in decision-making processes and ensure they are adequately trained to communicate new offerings to clients.
Systematizing communication and using canned responses are some examples of ways to ensure everyone is on the same page and prevent costly miscommunications.
Listen in to learn how to get your team’s buy-in before you introduce anything new.
Key Takeaways:
Intro (00:00)Built to Win by Tim Lyons - Tim's new book (00:39)Importance of team buy-in (02:26)How coaches influence client decisions (03:57)Standardized communication is key (07:10)Five-question matrix for evaluating new offerings (14:49)Training team on communicating new services (16:23)Additional Resources:
- Tim's new book available - Built to Win
- A tool for deciding on new gym services - Five-Question Matrix
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Win an InBody 380 body composition scanner
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Gym owners face unique difficulties running their businesses. One of these is the loneliness and isolation that comes with being in your business, making hard decisions all day without much support. This isolation will definitely limit your potential.
Nobody gets gym owners like fellow gym owners. There's possibly no problem you will ever face in your gym that another gym owner hasn't already faced.
Besides problems, you also need like-minded people to celebrate wins together.
In this episode, Tim and Randy discuss the importance of surrounding yourself with driven individuals like yourself to achieve growth and success as a gym owner.
Mastermind groups, like the Iron Circle or other specialized communities, will positively impact your trajectory as a gym owner. The collective experience and knowledge of peers lead to better decisions and substantial business growth.
Tim and Randy share powerful stories of how being part of the Iron Circle has transformed the lives of gym owners, leading to record profits, business expansions, and personal growth.
Tune in to discover the power of community in the fitness industry.
Don't let isolation hold you back any longer. Listen in for stories on how a community of like-minded individuals will impact your business and personal growth.
Key Takeaways:
Intro (00:00)Unique challenges of gym ownership (03:14)Difficulty in sharing wins with others (05:19)Benefits of celebrating wins in a supportive group (09:08)Example of problem-solving within the Iron Circle (13:54)Success stories from Iron Circle members (17:16)Additional Resources:
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Running a gym can be a very rewarding business. It allows you to help others achieve their fitness goals.
But the daily grind of operations can quickly lead to burnout and resentment. Many gym owners find themselves in an unfortunate situation where the daily operations consume all their time and energy.
From managing staff to handling client issues, the responsibilities can pile up, making it difficult to step back and take a break. All this constant pressure and fighting fires all day turns gym ownership into a burdensome obligation.
Listen in as Tim and Randy provide practical steps for gym owners looking to build a successful gym that runs without their constant presence.
Key Takeaways:
Intro (00:00)
Delegation for operational freedom (04:02)
Importance of leadership development (07:25)
Systemizing operations for consistency (09:56)
Cross-training employees (14:44)
Building a great team culture (22:36)
Additional Resources:
- SOP in a Day Workshop: https://sopinaday.com/
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym businesses lose a sale simply because they don’t know how to address objections from leads coming in.
In this episode, Randy and Zack discuss effective strategies for overcoming sales objections in a fitness business.
Zack emphasizes that understanding the underlying reasons for a client's hesitation, whether it be trust, belief in the solution, or personal financial values, is important for successful consultations.
A structured sales process that allows gym owners to identify and address potential objections from clients will massively help close sales.
It is important to create a perceived value that aligns with the cost of services, ultimately leading to higher conversion rates and client satisfaction.
Tune in to learn of the exact process Zach uses to overcome objections in the sales process.
Key Takeaways:
Intro (00:00)Overview of common objections (01:19)Importance of consistent systems (06:04)Explanation of sales process to overcome objections (08:17)Role of long-term follow-up (21:15)Avoiding discounts to maintain value (23:10)Additional Resources:
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Is being completely open with your team as a gym owner the key to success, or could it backfire? How much should you share about the inner workings of your business, and what information is best kept private?
This topic is particularly relevant for gym owners looking to foster a healthy workplace culture while maintaining operational efficiency.
While it is important to share with the training team details about membership and churn rates, financial details are best kept within the leadership circle.
Trainers should also be aware of the marketing efforts and costs to better appreciate the business's investment and their role in maintaining client relationships.
Sharing the right information with your team can boost morale and productivity while keeping unnecessary stress at bay
Join Randy and Zach as they reveal what information you should share with specific people in your gym and why.
Key Takeaways:
Intro (00:00)Importance of selective transparency (00:27)Role-specific information sharing (01:22)Focus on membership and churn rates (07:29)Marketing transparency with staff (13:20)Leadership's role in protecting team morale (20:47)Collective effort in client retention (24:18)Example of poor transparency (26:12)Additional Resources:
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Struggling to grow your gym business? Mark Fisher, founder of Mark Fisher Fitness and Unicorn Gym Owners, shares his proven strategies for building a strong foundation and attracting more clients.
Mark Fisher is a renowned fitness entrepreneur who has built a successful gym in New York City and now helps other gym owners create more income, impact, and freedom.
In this episode, he shares his insights on the key elements needed to grow a thriving gym business.
To attract more clients, he suggests either investing in digital advertising or taking the time to talk to strangers in person, overcoming any fear or social anxiety by focusing on providing value.
Mark emphasizes the importance of having a clear offer, a website with a call-to-action, and managing your list of leads.
Join Tim and Randy as they interview Mark on the proven strategies and mindset shifts required to take your gym business to the next level!
Key Takeaways:
Intro (00:00)Small group training as ideal gym model (03:50)Tried and true marketing strategies (06:51)Overcoming fear in approaching strangers (11:43)Leading from the front and training staff (18:49)Shift from weight loss to strength training (22:49)Impact of weight loss drugs on gym industry (28:11)Ethics in gym marketing practices (35:18)Overview of Mark's new marketing book (37:25)Additional Resources:
Mark Fisher’s Little Book Of Gym Marketing Secrets
Mark Fisher Fitness
Business for Unicorns
Alloy Personal Training Franchise
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- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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Ever wonder why McDonald's sells more burgers than anyone else, even though they aren't among the top 20 best? The answer is simple: consistency.
No matter where you go in the world, a McDonald's burger tastes the same. Whether you're in Japan, Russia, or Arizona, you know exactly what you're getting.
Customers appreciate this predictability because we all enjoy knowing that our favorite meal will taste just as good every time, no matter where we are.
The same principle applies to any business, including gyms – consistency in service and product delivery can trump even the highest-quality offerings. We're creatures of habit, and predictable quality keeps customers coming back.
This is the topic Tim and Randy explore in this episode.
They talk about the importance of maintaining consistency in every detail – from gym programming and workout schedules to the gym's ambiance – to ensure a consistent client experience.
Join them and find out why even small inconsistencies can negatively impact client satisfaction and how to prevent that.
Remember, negative experiences spread more widely than positive ones. Let's make sure that doesn't happen.
Tune in now!
Key Takeaways:
Intro (00:00)McDonald and Nectar shakes - Consistency and inconsistency examples (01:08)Consistency Trumps All (04:15)Consistent workout programming isn't your coach's job (06:09)Domino's Pizza analogy for brand promise (07:00)The process is as important as the delivery (08:38)Small details impacting client satisfaction (10:45)Negative experiences spread more than positive ones (13:44)Additional Resources:
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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