Эпизоды
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Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.
Highlights:
"Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to."
"It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event."
"The reality is, most events suck. They're just a pitch fest."
"We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."
Timestamps:
00:00 - Elevating the Event Vision
02:31 - Introduction to Traffic and Conversion Summit
05:23 - Evolution and Growth of the Event
07:52 - Increasing Production Value and Sponsorship Revenue
11:59 - Sale of the Event to Clarion Events
31:51 - Post-Sale Challenges and Pandemic Impact
35:10 - Reasons for the Event's Decline
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
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Welcome to a new episode of Business Lunch with your host Roland Frasier. In today’s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.
Highlights:
"Luxury is hurting; it's an indication of recession."
"Brands like Louis Vuitton made the mistake that Nike made with drop culture."
"The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality."
"If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."
Timestamps:
00:00 - Introduction to Luxury Market Trends
01:48 - Decline of Luxury and Economic Indicators
03:09 - Gen Z's Impact on Luxury Brands
04:39 - Pandemic Effects on Consumer Choices
06:12 - The Lipstick Effect and Consumer Spending
08:13 - Shift in Spending to Experiences Over Goods
10:45 - Real World Luxury Pricing vs. Value Proposition
13:58 - Business Strategies for Adapting to Market Changes
15:17 - Consumer Behavior Lagging Behind Economic Reality
17:53 - The Future of Sit-Down Restaurants and Service Industry
21:20 - Concluding Thoughts on Luxury Market and Business Adaptation
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
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/ rolandfrasier
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Пропущенные эпизоды?
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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.
Highlights:
"If you’re starting from scratch with marketing, it’s not search marketing I’d double down on."
"The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms."
"People are looking for authenticity and consistency in the personalities they follow, not just content."
"As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums."
Timestamps:
00:00 - Introduction: The Current State of Search Marketing
02:52 - The Inefficacy of Traditional Search for Nationwide Businesses
05:03 - Shifting Priorities: Paid Media vs. Organic Search
08:24 - The Impact of AI and Generational Changes on Search Behavior
11:05 - The Importance of Multi-Channel Marketing Strategies
14:00 - Connection and Authenticity in Content Marketing
17:00 - Discussing Owned Media and Its Advantages Over Organic Search
20:21 - User Experience and the Shift Away from Traditional Search
23:18 - Reddit as an Emerging Search Platform
26:28 - The Role of Specialized Sites and Social Groups in Niche Searches
27:24 - Conclusion: Future Outlook on Search Marketing
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.
Highlights:
"Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world."
"I believe once you have the willingness and step into discomfort, that could be your portal to expansion."
"If you can look up, then you can get up, even if you're in the darkest valleys."
"Playing small is canceled. Consider what else is possible and how."
Timestamps:
00:51 - Introduction
02:06 - Craig's Transition from Wall Street to Entrepreneurship
04:09 - The Initial Draw to Financial Trading
05:42 - The Concept of Reinvention Based on Personal Experiences
09:45 - Addressing Limiting Beliefs
14:57 - Moments of Doubt and Personal Challenges
20:00 - Surprising Personal Discoveries During Reinvention
22:17 - Common Skepticisms and Misbeliefs
26:56 - Upcoming Marathon and Personal Goals
29:36 - How to Connect with Craig and Learn More About His Work
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a new episode of Business Lunch! In today’s episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?
Highlights:
"Starbucks went from premium to discount—can they bring back the coffee house vibe?"
"Discounts attracted the wrong customers—Starbucks is now ready to ditch that approach."
"The challenge is, can Starbucks be both premium and everywhere?"
"Loyalty, not discounts—that's the new Starbucks strategy."
Timestamps:
00:00 - Introduction: Starbucks’ Discount Dilemma
01:09 - Shift to Online and App Ordering: A Retailer in Disguise
04:44 - Problem with Discounts: Attracting the Wrong Crowd
05:50 - A Return to Premium: Starbucks’ New Strategy
06:26 - Roland's Take: Discounts vs. Loyalty Programs
09:23 - Can Starbucks Gain Premium Positioning Again?
12:23 - Case Study: How Domino’s Pizza Made Its Comeback
15:00 - The Third Place: Rebuilding the Coffee House Vibe
16:15 - How Brands Lose Their Way: Insights for Business Owners
21:31 - Predictions: Will Starbucks Stick to Its Plan?
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: / rolandfrasier
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📱 Facebook: / rolandfrasierpage
💼 LinkedIn: / rolandfrasier
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Mentioned in this episode:
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Welcome to a new episode of Business Lunch! In this session, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of building a cohesive leadership team, the importance of clarity days, and the role of personality tests in enhancing team dynamics. They explore strategic exercises that foster better communication and trust among team members. This discussion is packed with actionable advice on handling conflict, aligning team goals, and the significance of understanding individual communication styles within a team.
Highlights:
"The key is just as a leadership team, you're talking about stuff."
"If you haven't done the five dysfunctions, highly recommend it."
"Consensus kills because it's everybody basically creating what they call artificial harmony."
"Giving people the benefit of the doubt and you will have a happier life and better relationships."
Timestamps:
00:00 - Introduction to Clarity Days and Team Building
01:26 - Roland's Hectic Schedule and the Importance of Team Facilitation
04:16 - Insights on Personality Tests and Team Dynamics
06:36 - The Concept of Clarity Day Explained
10:11 - When to Initiate Leadership Exercises in a Company
13:24 - The Importance of Asking the Right Questions to Co-founders
17:32 - The Role of the CEO in Decision Making and Conflict Resolution
20:04 - Building Trust and Understanding within Leadership Teams
22:57 - The Importance of Regular Team Meetings and Personal Connections
27:29 - The Impact of Personal Wins and Team Cohesion
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to another episode of Business Lunch! In today’s episode, Roland and Ryan discuss the key differences between building a business for cash flow versus building it for a large exit. They dive deep into whether these two approaches are mutually exclusive, especially for bootstrapped businesses versus those with VC funding. If you’re wondering how to maximize cash flow while preparing for an exit or striking the right balance between reinvesting and taking money out of the business, this episode is packed with insights to guide your decisions.
Highlights:
“If you’re bootstrapped, you have a lot more flexibility than if you’re funded.”
“A healthy business kicks out large amounts of distributable cash regularly.”
“Cash left in a company can lead to bloat and actually slow down growth.”
“Exits aren’t always what you anticipate—there’s a lot more to the story.”
Timestamps:
00:36 – Introduction
00:55 – Can you build a business for both cash flow and exit?
01:57 – Insights into the path you pick when seeking VC funding
03:45 – Bootstrapped businesses and the flexibility they offer
09:19 – How excess cash in businesses can lead to bloat
11:35 – Cash flow management strategies: cash flow waterfall and budgeting
12:34 – How VC-backed businesses affect the path to an exit
14:06 – Building reserves for refunds and emergencies in cash-flow businesses
16:20 – Getting regular distributions VS waiting for a big exit
18:54 – Conclusion
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a new episode of the Business Lunch podcast! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the complexities of hiring for executive leadership roles, particularly when you're unfamiliar with the specific function of the role. They discuss practical strategies for identifying and recruiting top talent, leveraging both traditional search firms and AI tools to define roles and refine hiring processes. Whether you're scaling up your business or just starting, this episode offers valuable insights into making strategic hires that align with your company's growth objectives.
Highlights:
"If you achieve any level of scale, you're going to have to hire people that are truly exceptional at those functional roles that you're not good at."
"The very first thing is to determine what is the actual need in the organization and then document what does the person who is going to fill the need look like."
"A good search firm is going to help you significantly."
"You need to tap an outside expert if you don't know anything about the role."
Timestamps:
00:01 - Introduction to Executive Hiring Challenges
01:01 - Welcome and Recap of Recent Activities
01:17 - Post-Event Fatigue and Personal Anecdotes
02:02 - Challenges of Attending a Music Festival Post-Business Event
03:59 - Transition from Personal Recap to Business Discussions
05:11 - Detailed Discussion on Hiring for Unknown Roles
08:09 - Identifying Business Needs and Role Requirements
11:18 - The Value of Leveraging Search Firms and AI in Hiring
15:00 - Discussing Cultural Fit and Defining the Hiring Process
20:00 - Effective Interview Techniques and Utilizing AI for Questioning
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a New Episode of Business Lunch! In this episode, the hosts dive deep into what it means to live intentionally and avoid the most common regrets people face in life. From financial planning to life planning, they explore powerful questions like "What would you do if you had only 5 years left to live?" They also discuss the idea of balancing work with family, the importance of agency over your life, and how to create a legacy you can be proud of. Tune in to learn how to live with purpose and avoid looking back with regret.
Highlights:
"Are you living the life you want, or the one others expect?"
"Money should serve you, not the other way around."
"Happiness is a choice, but too many people forget that."
"If today was your last day, how would you spend it?"
Timestamps:
00:00 – Introduction and reflections on intentional living.
02:39 – Discussing the dangers of low agency and a life spent on autopilot.
04:51 – Reflection on life planning and the importance of pursuing passions.
09:06 – Question 1: "What would you do if you were set for life financially?"
16:55 – Question 2: "How would you live if you had 5-10 years left?"
24:08 – Question 3: "What would you do if you had only 24 hours left to live?"
28:36 – Exploring financial planning vs. life planning: Living with purpose.
31:14 – Reflecting on legacy and how to avoid common life regrets.
34:27 – Making financial decisions with the end in mind.
37:58 – Closing thoughts on living a balanced life and avoiding regret.
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a new episode of Business Lunch! Today, we dive into the intriguing dynamics between being in 'founder mode' and 'manager mode' within a business. Our hosts, Ryan Deiss and Roland Frasier, engage in a rich discussion about the challenges and strategies of balancing hands-on leadership with the necessity of delegation as companies scale. They explore insights inspired by Paul Graham's article on 'founder mode' and share real-world experiences that highlight the importance of a hybrid approach to management and leadership.
Highlights:
"This is not a problem to be solved, this is a tension that needs to be managed."
"Nobody cares as much about the company as the founder that created it."
"A good founder is a coach to the people they are mentoring."
"If you implement just one or two key insights from any of our sessions into your business, you are bound to see a return on investment much higher than what we could ever charge for admission."
Timestamps:
00:00 - Introduction
04:26 - The scalability and the practicality of a hybrid management mode
07:25 - Maintaining company culture and the dangers of founder dependency
09:34 - The cyclic needs of a business from founder and manager perspectives
12:45 - Shifting from manager to founder mode
16:36 - Micromanagement VS empowering employees
19:15 - The concept and application of skip-level meetings
23:26 - When and how to conduct skip-level meetings effectively
27:11 - Avoiding common pitfalls during skip-level meetings
29:00 - Final thoughts
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of deal-making. They dissect a real-life business deal they're considering, discussing everything from potential conflicts with partners and how to handle equity distribution to the importance of strategic alignment in business ventures. Join them as they provide valuable insights that can help any business owner or entrepreneur looking to expand through acquisitions or partnerships.
Highlights:
"Opportunities to grow your business come in many forms, whether through acquisition or strategic partnerships."
"The potential conflicts and complexities in deals are what make discussing them so beneficial."
"Handling equity and understanding everyone's value add is crucial in any business deal."
"Every deal has its own challenges and alignment issues, especially when multiple partners are involved."
Timestamps:
00:00 - Introduction
00:58 - Setting the Stage
04:09 - Analyzing Deal Conflicts
08:11 - Strategic Alignments
12:01 - Discussing Partner Contributions
17:06 - Equity and Value Discussions
22:30 - Practical Examples
28:06 - Full-Time Commitment Challenges
34:49 - Closing the Deal
40:07 - Reflecting on the Deal's Complexity
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
/ rolandfrasier
📱 Facebook:
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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the critical role that metrics and scorecards play in managing and growing a business. They explore common pitfalls, such as tracking vanity metrics or setting unclear targets, and share insights on how to build a scorecard system that aligns with your business goals. By keeping it simple and actionable, they reveal how businesses can avoid overwhelm and achieve growth, all while holding teams accountable and driving performance. Whether you’re managing affiliates or refining sales processes, this episode offers practical, hands-on advice.
Highlights:
"Tracking vanity metrics is like driving with the wrong map—you’ll never reach your destination."
"A great scorecard isn’t just about data; it’s about telling the story of your business."
"A scorecard that’s always red is a clear signal: something needs to change."
"Keep it simple: The fewer metrics you track, the clearer your business story becomes."
Timestamps:
00:00 - Tracking the right vs. wrong metrics
01:13 - Ryan's water fast experience and its connection to reset habits
03:48 - The impact of water fasting on health and mindset
07:25 - The importance of downtime for leaders
10:10 - The negative effects of tracking the wrong metrics
13:30 - The challenges of onboarding affiliates
19:11 - Avoiding common scorecard mistakes
21:25 - Simplifying the scorecard-building process
27:28 - The main purpose of scorecards
31:35 - Resources for building effective CEO scorecards
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a new episode of Business Lunch with your host, Roland Frasier, featuring guests John and Maria Assaraf. Today, we explore the shift from knowledge-based to wisdom-based roles in the workplace, emphasizing the growing appreciation for experience in a tech-heavy environment. We'll discuss the dynamics of younger bosses leading more experienced employees and share strategies for fostering a culture of mutual learning and mentorship across generations.
Highlights:
"It is truly amazing what can happen when you step out of the day-to-day and spend just a little bit of time surrounded by other powerful business owners."
"Physiologically, 60 may be the new 40, but when it comes to power in the modern workplace, 30 is the new 50."
"We need actual wisdom around so the pendulum in some organizations is shifting back."
"We're equals in learning, and we're equals in getting things done."
Timestamps:
00:00 - Introduction
02:38 - Wisdom Work vs. Knowledge Work
06:50 - Tech and Experience in the Workplace
12:52 - Formalizing Mentorship Programs
18:52 - Implementing Mentorship Programs
25:38 - Hiring and Ageism
31:22 - Actionable Steps for the Audience
33:53 - Conclusion
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
/ rolandfrasier
📱 Facebook:
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Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan dive into the world of networking—something that many dread but is crucial for business success. They discuss the difference between transactional and relational networking, the importance of curiosity, and how to build genuine connections without feeling forced or awkward. You'll hear real-life examples of what works, what doesn’t, and how even self-proclaimed introverts can become great networkers by leading with curiosity and kindness.
Highlights:
"Good networking isn’t strategic, it’s curious."
"The best way to approach networking is from a ‘go first’ mindset."
"True networking is about being a good human, not about collecting business cards."
"Networking isn’t for sale—don’t cheapen your connections by making them transactional."
Timestamps:
00:00 — Introduction to Networking
02:00 — Why Most People Hate Networking
05:10 — Transactional vs. Relational Networking
08:20 — Curiosity Over Strategy
10:45 — Networking for Introverts
14:00 — Creating Opportunities for Others
17:15 — The Power of Being Generous
20:30 — Building a Trustworthy Network
23:45 — Leveraging Super Connectors
28:30 — Final Thoughts: Becoming a Great Networker
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
/ rolandfrasier
📱 Facebook:
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Welcome to a new episode of Business Lunch with Roland Frasier! Today, we have an incredible guest—Sam Khorramian, a visionary entrepreneur and real estate mogul. Sam shares his inspiring journey from humble beginnings to building a multi-million dollar empire in the real estate industry. This episode is packed with actionable insights on scaling businesses, adopting a millionaire mindset, and leveraging massive action to achieve exponential growth. Sam also dives deep into the mindset shifts that propelled him to success, his biggest lessons in leadership, and how to approach risk and opportunity in business. Don’t miss this engaging conversation with one of the most successful entrepreneurs in the game!
Highlights:
"Success comes down to taking massive action, not just thinking about it."
"You don't need to be the smartest person in the room, just the one willing to work the hardest."
"The biggest risk in business is not taking one."
"To scale, you must let go of control and trust the process."
Timestamps:
01:45 - Sam's Early Beginnings
05:30 - Taking Massive Action: Sam’s Key to Success
08:15 - Millionaire Mindset: How to Think Big
12:00 - Overcoming Fear in Business
15:45 - Scaling Your Business: Tips from Sam
19:20 - Trust and Delegation: Growing a Team
23:00 - The Power of Relationships in Business
26:45 - Navigating Risk and Opportunity
30:10 - Leadership Lessons from Sam
34:25 - Final Thoughts and Takeaways from Sam
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: / rolandfrasier
📸 Instagram: / rolandfrasier
📱 Facebook: / rolandfrasierpage
💼 LinkedIn:
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Welcome to a new episode of Business Lunch! In today’s enlightening discussion, Roland and Ryan delve into the evolving landscape of private equity, particularly highlighting the transition from financial engineering strategies to valuing effective operations within businesses. They discuss the historical context of private equity transformations, the increasing importance of capable operators in business scalability, and the practical implications for entrepreneurs looking to grow or sell their companies in this competitive environment.
Highlights:
"Private equity's evolving: It's less about financial maneuvers and more about real growth through effective operations."
"In the world of buying and selling businesses, the real stars now are the operators."
"If you've got a solid ops team, private equity is going to see that as a huge plus."
"We need to focus not just on engineering finances but on actually growing companies."
Timestamps:
00:00 - Introduction to Private Equity and Business Growth
02:21 - Shifts in Private Equity Focus
04:13 - The Role of Operators in Today's Business Environment
07:24 - Challenges in Finding Valuable Business Deals
11:46 - Validation of New Business Strategies
13:26 - Historical Perspective on Private Equity Strategies
15:34 - Ethical Considerations in Business Acquisitions
18:42 - Competitive Landscape in Private Equity
22:03 - The Need for Effective Business Operations
24:54 - Opportunities for Entrepreneurs in Current Market
28:19 - The Importance of Entrepreneurial Skills in Business
32:04 - Hiring Strategies for Growing Businesses
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.
Highlights:
"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars."
"We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away."
"It's truly amazing what can happen when you step out of the day-to-day."
"If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"
Timestamps:
00:00 - Introduction to YouTube Struggles and Strategies
01:52 - The Merit of Consulting and Content Creation
03:53 - Approaches to Social Media and Content Impact
05:57 - Special Event Announcement: Get Scalable Live
10:15 - Detailed Discussion on Content Strategy and YouTube
12:43 - Deciding on Pillar Content for Business
16:22 - Relaunching with Optimized Content
20:00 - Driving Traffic with Discovery Ads
22:24 - Analyzing Budget and Audience Impact
25:28 - Sustaining Business through Strategic Ad Spending
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable Workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a new episode of Business Lunch! Today, join Roland Frasier and his business partner Ryan Deiss as they unpack the insights and strategies from a recent equity consulting session. In this episode, they delve into their unique approach to consulting for equity, where they not only advise but also implement strategies for significant business growth. They discuss the importance of identifying and solving for the right problems, leveraging their extensive experience to help businesses achieve a substantial return on investment. Whether you're a business owner looking to scale or a consultant seeking to enhance your methods, this episode is packed with valuable takeaways.
Highlights:
"Our goal is to provide at least ten times the return on investment for the companies we consult."
"Much of successful consulting is about asking the right questions."
"You can't read the label from inside the jar—that's why outside perspectives are crucial.”
"If you're clear on the problem and someone's playbook can solve it, that's a perfect match."
Timestamps:
00:00 - Introduction and Context Setting
04:44 - Explaining Consulting for Equity
09:29 - Starting Points in Consultation
16:07 - The Consultation Process: Listening and Understanding
21:58 - Implementing Solutions: Discovery to Action
26:59 - Managing Stakeholder Pushback and Resistance
31:35 - Narrowing Down the Ideal Customer Profile (ICP)
36:21 - Understanding Levels of Customer Awareness
40:57 - Business Strategy Adjustments and Recommendations
44:38 - Conclusion: Summarizing Key Actions and Steps
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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Welcome to a new episode of Business Lunch! Today, hosts Ryan Deiss and Roland Frasier delve deep into the practical applications and the realistic expectations of artificial intelligence in business. They discuss the current state of AI, debunking the hype and exploring its genuine impact on productivity and business strategy. From investment insights to AI's role across various business departments, this episode provides a grounded perspective on what AI truly offers to entrepreneurs.
Highlights:
"AI continues to amaze, it's the investors who are way ahead of the curve."
"The conversation about AI isn't just about the technology; it's about how we're using it to make real business impacts."
"AI isn't just a tool; it's becoming a central player in strategic business planning."
"Implementing AI isn't just an option; it's a necessity for staying competitive."
Timestamps:
00:00 - Introduction: Breaking Down AI's Role in Business
02:09 - Analyzing AI's Financial Impact and Investor Behavior
03:27 - Evaluating AI Against Investor Expectations
07:30 - AI's Evolution in Major Tech Companies
10:15 - Discussion: Where AI Stands in the Hype Cycle
12:35 - Practical Applications of AI in HR and Strategic Planning
17:09 - In-Depth: AI's Integration Across Business Functions
20:45 - Essential AI Tools and Their Business Applications
25:40 - AI's Role in Enhancing Business Creativity and Efficiency
28:42 - Providing 24/7 Customer Service Through AI
30:41 - AI's Potential in Sales and Marketing
34:10 - Final Thoughts: Embracing AI for Business Innovation
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
-
Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! Today, we dive deep into the nuances of direct response marketing, the importance of knowing your ideal client, and how this understanding transforms your brand messaging. Whether it's discussing the delicate balance between high-end perception and effective market reach or exploring specific strategies for engaging your audience without compromising brand integrity, this episode is packed with insights tailored for both up-and-coming and established businesses.
Highlights:
"You've got to be crystal clear on who your ideal client is."
"Every business under the sun is only ever selling two things: transformation or identity reinforcement."
"If you're not creating that initial attention and turning it into engagement almost immediately, you're going to miss."
"No one test is going to bring down a brand; if it did, your brand was insanely fragile."
Timestamps:
00:00 - Introduction to Ideal Client Clarity
01:00 - Surprise Discussion Topic with Ryan Deiss
03:33 - Examining Marketing Shifts in High-End Brands
07:39 - Historical Advertising Tactics and Brand Evolution
10:12 - Practical Tips on Segmenting Your Audience
15:34 - The Significance of Testing in Marketing
18:18 - Direct Response Advertising in High-End Markets
21:24 - Chanel's Marketing Strategy Analyzed
23:59 - Framework for Assessing Marketing Impact
25:24 - Closing Remarks on Testing and Brand Integrity
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok:
/ rolandfrasier
📸 Instagram:
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