Эпизоды
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In this episode, Eric speaks with Brandon Lebowitz, founder of SEO Optimizers. Brandon has been optimizing websites since 2007, and his expertise spans across ranking on Google, building YouTube presence, understanding keywords, and more.
They discuss how SEO has changed over the years, the impact of AI on search engine optimization, and the strategic value of content.
Brandon shares practical tips to help you maximize visibility, including methods for keyword research, understanding alt text for images, and building authority through backlinks.
He even touches on how file names for images, videos, and audio files can make a difference in rankings.
Tune in for actionable insights into boosting your website’s search performance and expanding your digital reach.
Key Takeaways:What is SEO?
SEO (Search Engine Optimization) is the process of ranking websites on search engines like Google to attract free traffic, avoiding the need for paid ads. While Google is the primary platform, SEO tactics can apply to other search engines and platforms like Amazon, Yelp, and YouTube.
The Importance of Keyword Research
Keywords are terms people type into search engines to find information. Brandon emphasizes using long-tail keywords (phrases with two or more words) because they typically attract users with a higher intent to purchase or engage. Using free tools like Google Keyword Planner helps to identify high-traffic keywords and tailor content accordingly.
File Names and Alt Text
To optimize multimedia files for search engines, Brandon advises using descriptive, keyword-rich file names for images, videos, and audio files before uploading them. For images, adding relevant alt text (alternative text) enhances accessibility and searchability.
SEO for YouTube
With YouTube’s integration into Google’s ecosystem, optimizing YouTube videos is vital. Brandon recommends adding keywords to the video title, description, tags, and file name before uploading. Embedding YouTube videos on websites can boost views and is often more effective than linking.
Adapting to AI in SEO
AI tools like ChatGPT have transformed content creation and search behaviors, but Brandon highlights that Google prioritizes accuracy. While AI can help generate ideas, it’s essential to ensure information is accurate and beneficial for users to align with Google’s helpful content guidelines.
Understanding Google’s E-E-A-T Guidelines
Experience, Expertise, Authority, and Trust (E-E-A-T) are factors Google values for ranking. Websites, especially in fields like health or finance, should demonstrate these qualities through backlinks and authoritative content to build credibility.
Social Media and Search Behavior Shifts
Although some users are searching on platforms like Instagram and TikTok, Google remains the top choice for businesses like SEO. However, Brandon mentions that businesses should focus on the platforms where their audience is active and adjust accordingly.
Actionable Tips:Conduct Thorough Keyword Research: Use tools like Google Keyword Planner to identify high-traffic keywords, including variations in singular and plural forms.
Optimize File Names and Alt Text: Name your image, video, and audio files with clear, relevant keywords. Use alt text for images to improve accessibility and help Google understand your content.
Embed YouTube Videos: Embedding YouTube videos on your website, instead of just linking, boosts engagement and helps rank your videos better on YouTube.
Test Content Formats: Experiment with different content formats (short-form, medium-form, long-form) on YouTube to see what resonates with your audience.
Leverage AI Responsibly: Use AI tools for idea generation, but ensure content accuracy. Google's helpful content update rewards genuine, accurate information.
Adhere to E-E-A-T Standards: Focus on building expertise, authority, and trust with quality backlinks and authoritative content.
You can find more about Brandon’s SEO strategies on his website, where he’s offering a free SEO analysis and additional resources.
Special Offer for Listeners: Brandon is providing a free website analysis for SEO insights. Head over to SEO Optimizers - Free SEO Gift to access this exclusive offer and other valuable SEO resources.
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In this episode of CLIPPED, host Eric reveals a sneak peek of his latest tool, designed to simplify the often-tedious process of finding an available podcast name. Eric introduces listeners to the Podcast Name Availability Search Tool, which checks the availability of podcast names across Apple, Spotify, YouTube, and even URLs, all in one spot. Listen in for a special preview and learn how to use this tool and give feedback before its broader launch.
Sponsor Shoutout: Riverside.fm
Record, edit, create clips, and more with Riverside. Use promo code CLIPPED for 20% off any individual plan.
Podcast Name Availability Search Tool:Created to help content creators check if their desired podcast name is available across key platforms in one simple search.
Aims to solve the hassle of manually checking Apple, Spotify, YouTube, and URLs.
Available on ThePodcastHaven.com right on the homepage.
How the Tool Works:Type in your desired podcast name, and the tool will show if it’s available on Apple, Spotify, YouTube, and as a URL.
If your chosen name is taken, it suggests alternative options.
Users get three free searches; continued use requires a subscription to Eric’s email list.
Seeking Listener Feedback:Eric invites listeners to be among the first to test the tool and provide feedback on functionality, ease of use, and any bugs or improvements.
Email feedback to Eric at [email protected].
Future Plans:Eric plans to add Instagram, TikTok, and other social platform name checks to make it a comprehensive tool.
A larger promotional launch is expected once the tool is fully polished.
Connect with Eric:Email: [email protected]
Website: ThePodcastHaven.com
Call to Action:Check out the Podcast Name Availability Search Tool, give it a try, and share your feedback!
Thank you for tuning in to CLIPPED! Until next time, keep listening, keep engaging, and keep creating.
Remember to follow and subscribe for more episodes and tips on crushing your content goals.
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Пропущенные эпизоды?
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Eric delves into the world of email newsletter providers and shares why he made the switch from Mailchimp to Beehive. If you're a creator, podcaster, business owner, or YouTuber looking to grow and monetize your content, this episode is packed with valuable insights just for you.
Eric discusses the critical importance of owning an email list as a direct pipeline to your audience, bypassing the limitations of social media algorithms. He shares his personal journey with Mailchimp, the challenges he faced in growing his subscriber base, and how Beehive's unique features like the Boost program and Ads Marketplace have revitalized his newsletter strategy.
Whether you're just starting out or looking to enhance your current email marketing efforts, this episode offers practical tips on leveraging tools designed specifically for creators.
Episode Highlights:The necessity of an email newsletter for creators to build a direct relationship with their audience.
Limitations of social media algorithms and how email newsletters can overcome them.
Eric's experience with Mailchimp and the reasons it wasn't meeting his needs.
Introduction to Beehive's Boost feature and how it aids in growing your subscriber list through strategic partnerships.
Monetizing your newsletter with Beehive's Ads Marketplace and the potential revenue streams it opens up.
The motivational impact of initial earnings and how it can fuel your growth strategy.
Actionable tips for starting and growing your own email newsletter for sustained audience engagement.
SponsorThis podcast is sponsored by Riverside.fm, our favorite place to record online interviews. https://www.riverside.fm/?utm_campaign=campaign_4&utm_medium=affiliate&utm_source=rewardful&via=thepodcasthaven
Use promo code CLIPPED at checkout to get 20% off!
ResourcesBeehive: https://beehiiv.com
Digital Creator Podcast by Dylan: https://podcast.dylanschmidt.com/?fathom=PodcastClick
Don't forget to follow to Clipped for more tips, resources, and insights to help you crush your online content goals. Keep listening, keep engaging, and keep creating!
About CLIPPED:
CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.
At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.
Listen To Past Episodes:
How Jeff Umbro Built a Podcast Agency: The Journey Behind The Success of Podglomerate Hookergate Co-Creator Guy Kelly on Winning iHeartRadio’s Podcast Competition and Creating a True Crime Hit Unleash Your Creative Freedom: Content Strategies That Break the Mold Connect With The Podcast Haven:The Podcast Haven Homepage
The Podcast Haven Blog
YouTube
Instagram
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Welcome back to "Clipped," the podcast where your host Eric shares invaluable podcast production tips, resources, industry insights, and all the knowledge you need to make your podcasting journey smoother. In this episode, Eric delves into the exciting realm of AI and its transformative role in processing podcast audio.
Join Eric as he explores how AI-powered tools can elevate your audio quality from mediocre to professional studio standards. He discusses his personal philosophy on speech enhancement via AI, offering a balanced view of its advantages and potential pitfalls. Whether you're a novice podcaster or a seasoned pro, this episode provides practical tips to help you harness AI effectively without over-relying on it.
In This Episode, You'll Learn:
Understanding AI Speech Enhancement Tools: How tools like Descript Studio Sound and Adobe Speech Enhancement can transform your audio quality. Pros of Using AI in Audio Processing: Discover how AI can save time, improve consistency, and lower the barrier to entry for podcasters without extensive audio engineering knowledge. Cons and Risks of Overprocessing: Learn about the dangers of over-reliance on AI, including unnatural sound quality and audio glitches. Striking the Right Balance: Tips on how to use AI as a helpful tool without letting it become a crutch, including recommended settings to avoid overprocessing. Practical Advice for Beginners and Pros: Whether you're new to AI or looking to refine your approach, get actionable insights tailored to your experience level. Eric's Personal Insights and Experiences: Hear real-world examples and lessons learned from Eric's own journey with AI in audio production. Call to Action for Experimentation: Encouragement to try out AI tools yourself, starting conservatively and adjusting to suit your unique needs.Tune in to discover how AI can be a game-changer in your podcast production workflow when used thoughtfully and effectively. Don't forget to visit thepodcasthaven.com for more resources, tips, and over a hundred articles covering everything from equipment recommendations to audience growth strategies.
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In this show, Eric engages in a detailed conversation with Jeff Umbro, the founder of Podglomerate, exploring Jeff's journey from aspiring writer to successful podcast agency owner. Eric highlights Jeff's New Hampshire roots, his unexpected path into entrepreneurship, and the serendipitous beginnings of Podglomerate.
Sponsor Alert:
This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.
Throughout the discussion, Jeff shares his passion for podcasts, detailing how his business model evolved over time and offering insights into different strategies for podcast production and promotion. Key topics covered include Jeff's experience with original content creation, Podglomerate’s wide-ranging services—spanning production, marketing, and monetization—and how he approaches collaborations with clients. Jeff emphasizes the significance of setting realistic podcasting goals, discussing both paid and organic marketing strategies. He wraps up by offering practical advice on podcast marketing tailored to various client goals, and reflects on the challenges and rewards of running a media company.
Episode Breakdown:
00:00 Introduction and Casual Setup 00:37 Guest Background and Early Career 04:01 Journey into Podcasting 07:12 Starting Podglomerate 11:12 Business Model Evolution 14:18 Clientele and Marketing Insights 18:46 Podcast Perspectives: A New Venture 19:12 Reflecting on Past Podcasting Experiences 20:10 The Evolution of Podcasting 23:24 Original Content vs. Client Shows 28:40 Marketing Strategies for Podcasts 32:49 The Importance of Realistic Goals 38:15 Final Thoughts and Contact InformationConnect With Podglomerate:
Podglomerate Website Podglomerate LinkedIn Podglomerate Instagram Podglomerate YouTubeConnect With Jeff Umbro:
Jeff's LinkedInAbout CLIPPED:
CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.
At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.
Connect With The Podcast Haven:The Podcast Haven Homepage
The Podcast Haven Blog
YouTube
Instagram
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In this episode, Eric discusses the recent changes to the Amazon Influencer Program, highlighting the increase in carousel slots from six to twenty and the introduction of status levels (bronze, silver, gold, and platinum) based on performance metrics.
He explains how points are earned through sales and link clicks, and details the benefits associated with each status level, encouraging creators to enhance their content to improve their chances of being featured.
Sponsor Alert:
This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.
Amazon Influencer Program 2024 Takeaways:The Amazon Influencer Program has introduced significant changes.
There are now 20 carousel slots available for videos.
Status levels include bronze, silver, gold, and platinum.
Points are earned through shipped revenue and link clicks.
$100 in shipped revenue equals one point.
1,000 link clicks equal one point.
Status is maintained for the current and following quarter.
Each status level offers unique benefits and perks.
Gold status provides promo codes for followers.
Platinum status includes exclusive gift boxes and events.
About CLIPPED:
CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.
At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.
Listen To Past Episodes:
Unleash Your Creative Freedom: Content Strategies That Break The Mold
Inside Podcast Movement 2024: Networking, Parties, and Industry Insights – Featuring Jay Yow, Producer of The James Altucher Show
Podcast Movement 2024 Day 2: Grow The Show, Audio Sigma, Pod Launch HQ, Story on Media, Podcast Marketing, and B&H
Connect With The Podcast Haven:The Podcast Haven Homepage
The Podcast Haven Blog
YouTube
Instagram
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In this episode of Clipped, host Eric is joined by Guy Kelly, an accomplished graphic designer and the creative force behind the eye-catching cover art of the award-winning podcast "Hooker Gate."
They delve into the critical role that cover art and thumbnails play in attracting listeners and how exceptional design contributed to "Hooker Gate" winning the iHeartRadio "Next Great Podcast" competition.
Guy shares his journey from studying graphic design in college to making a significant impact in the publishing industry, and how his background influences his approach to designing for the digital landscape.
What You'll Learn:
The Crucial Role of Cover Art and Thumbnails: Understand why visual elements are vital for attracting and retaining podcast listeners.
Leveraging Graphic Design Skills: Learn how Guy's expertise in graphic design enhances podcast branding and listener engagement.
Creating Compelling Visuals: Discover practical tips for designing cover art that effectively conveys your podcast's message and stands out in a crowded market.
Balancing Aesthetics and Functionality: Explore the intersection of beauty and usability in design to create impactful visuals.
Insights into the Design Process: Gain behind-the-scenes knowledge of the podcast production process and the integral role of design.
Key Topics Discussed:
Guy Kelly's transition from music to graphic design and his passion for creating physical products.
The impact of professionally designed cover art on podcast success and listener attraction.
Common trends and pitfalls in podcast cover art, including overused design elements.
The importance of a cohesive branding strategy across all podcast elements.
Debunking myths about the necessity of including faces on cover art.
Strategies for podcasters to improve their visual branding, even without a design background.
Quotes from the Episode:
"The thumbnail is so important. The title is really important. Those two things are the most important for getting people to click on your podcast." – Guy Kelly
"I found that the part of my brain that perfected working on complex projects was the same I used in putting together the podcast." – Guy Kelly
"There's a lot more complex stuff you can do to communicate something without having a face on it." – Guy Kelly
Connect With Guy:
Guy Kelly's Website: guykelly.com
Guy's LinkedIn: linkedin.com/in/guy-kelly-30379814bConnect With CLIPPED:
The Podcast Haven Homepage Instagram Our YouTube TikTok Listen To CLIPPED on Apple Podcasts Listen To CLIPPED on Spotify -
In this episode, Eric chats with Guy Kelly, co-creator of the hit true crime podcast "Hookergate." They dive deep into Guy's journey from his Kentucky roots to becoming a graphic designer, musician, and successful podcast creator. They reminisce about their shared love of music and discuss Guy's background in bands, his transition to podcasting, and the creative process behind "Hookergate."
Guy tells the audience how winning the Next Great Podcast Competition led to the creation of "Hookergate," an acclaimed true crime podcast produced with iHeart. He reveals the challenges and triumphs of producing a true crime podcast, including developing a unique sound design and navigating the intricacies of working with a major network.
Sponsor:
This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.
Eric is diving into why you should be prioritizing YouTube as a platform for your podcast. With features like YouTube Music and a dedicated podcast playlist, YouTube is creating new opportunities for growth and discoverability.
But it's not just about uploading your episodes; there are specific steps to make sure your podcast shows up in the right places, and Eric is covering all that and more.
Episode Highlights:
Eric welcomes Guy Kelly to the show and discusses their meeting at Podcast Movement in Los Angeles and Washington, D.C. Guy shares his Kentucky roots, love for music, and journey to becoming a musician. The transition from early piano lessons to discovering Nirvana, Green Day, and developing a passion for rock music. Touring with local bands and the evolution from playing small gigs to larger stages. The origins of "Hookergate"—how a chance discovery of old newspaper clippings inspired a new podcast idea. Entering and winning the iHeart Next Great Podcast competition with a 60-second trailer. Behind-the-scenes of creating "Hookergate": from research and concept to producing a compelling true crime podcast. Insights into the remote collaboration process, tools used for production, and the importance of music and sound design. Discussing the role of graphic design in podcast marketing and how Guy's background shaped the show's visual identity. Navigating the business side of podcasting, working with iHeart, managing creative control, and understanding the ownership model. What’s next for Guy Kelly? A sneak peek into future projects and upcoming plans for "Hookergate."Connect with Guy Kelly:
Website: https://guykelly.com LinkedIn: https://www.linkedin.com/in/guy-kelly-30379814b/Subscribe & Review: If you enjoyed this episode, be sure to subscribe to CLIPPED and leave a review. Your feedback helps us create the best content for you!
About CLIPPED:
CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.
At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.
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Today, Eric is breaking down the rise of podcasting on YouTube, a platform that’s quickly becoming essential for podcast growth. With YouTube investing heavily in its podcasting ecosystem, it's more crucial than ever to consider adding a video component to your show.
Sponsor:
This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.
Eric is diving into why you should be prioritizing YouTube as a platform for your podcast. With features like YouTube Music and a dedicated podcast playlist, YouTube is creating new opportunities for growth and discoverability.
But it's not just about uploading your episodes; there are specific steps to make sure your podcast shows up in the right places, and Eric is covering all that and more.
Episode Highlights:
YouTube's Growing Podcast Community: Eric explains why YouTube is becoming a hub for both podcasters and listeners, and what this means for you.
How to Get Your Podcast on YouTube Music: Eric walks you through a step-by-step guide to setting up your podcast so it appears in YouTube Music's dedicated podcast section.
The Importance of YouTube Music: Eric discusses how YouTube is leaning heavily on YouTube Music as its primary podcasting platform and why this could be a game-changer for your show.
Audio vs. Video: Eric lays out the benefits of incorporating video into your podcast strategy and the potential growth opportunities you might be missing if you stick to audio-only.
Discoverability on YouTube: Eric shares how YouTube's algorithm can help your podcast reach a new audience and the best practices you need to follow for maximum visibility.
Monetization Opportunities on YouTube: Eric dives into the different ways you can monetize your podcast on YouTube, including ad revenue, memberships, and more.
Engagement Strategies: Eric offers tips on how to use YouTube's unique features—like live chats, comments, and polls—to foster a more interactive community.
Real-Life Success Stories: Eric shares examples of podcasters who have successfully integrated YouTube into their strategy and the positive impact it had on their growth.
About CLIPPED:
CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.
At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.
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Ready to unleash your creative freedom and break the mold with content that truly inspires you? In this episode of CLIPPED, we’re diving deep into content strategies that defy the typical rules and go beyond just playing by the numbers. Forget focusing solely on data and target audiences—let’s explore how to create content that's authentic, aligned with your passions, and breaks through the noise!
We’ll cover:
Why breaking away from traditional strategies can elevate your creative journey.
How to balance business goals with your creative freedom.
Drawing inspiration from iconic music legends and standout brands like Manscaped and Happy Dad.
If you're feeling the urge to create differently and bring more authenticity to your work, this episode is a must-listen. Whether you're a podcaster, content creator, or someone looking to infuse more originality into your projects, join us as we explore how to craft content that aligns with what truly drives you.
Need help launching your podcast? Visit The Podcast Haven and fill out our contact form to discuss your vision and strategy. Let’s chat about how we can help you crush your content goals!
About CLIPPED:
CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.
At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.
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Podcast Movement, the largest annual conference dedicated to the podcasting industry, brings together podcasters, industry professionals, and vendors from around the world. This year, the event took place in Washington, D.C., and featured an exciting lineup of panels, workshops, and networking opportunities. I attended alongside my guest, Jay Yow, a seasoned audio engineer with over 16 years of experience in the industry. Jay is the producer of the James Altucher Show and has worked with renowned names like Benedict Cumberbatch, Mike Myers, and Dashboard Confessional. In addition to his podcasting work, Jay's background spans both the music and podcast industries, showcasing his versatility and expertise in audio production. Together, we navigated Podcast Movement, exploring everything the event had to offer.
CLIPPED Sponsor:
This episode of Clipped is sponsored by Riverside.fm, the leading platform for high-quality remote podcast recording. With features like AI-powered video clips, show notes, and transcripts, Riverside makes it easy to create professional content. Use promo code CLIPPED at checkout to get 20% off your subscription at Riverside.fm
In this episode, we dive into the purpose of Podcast Movement and share some of the highlights and key takeaways. We recount some of the fantastic people we met, like Arielle from Descript, Guy Kelly from "Hookergate," and the crew from B&H, among others. We also discuss the exciting Topgolf party hosted by iHeartRadio, our experiences meeting and networking with vendors, and the insights gained from attending the panels. From the gear we checked out to the people we connected with, this episode captures the essence of what makes Podcast Movement a must-attend event for anyone in the podcasting space.
Podcast Movement Highlights:Networking with Industry Pros: Meeting key players like Arielle from Descript, Guy Kelly, the creator of "Hookergate," and reps from B&H and Vox Media.
Live Podcast Recording: Participating in a live podcast with B&H, highlighting the Mevo Camera by Logitech and Shure microphones.
Topgolf Party by iHeartRadio: Sharing laughs and swings at the iHeartRadio Topgolf party—Jay's first time swinging a golf club!
Vendor Connections: Engaging with industry vendors such as Mopod, Descript, and Shure, building valuable relationships for future collaborations.
Highlighting Kids Podcasts: Discovering the niche world of kids' podcasting through shows like "Culture Kids" by Kristen.
New Tech on Display: Exploring new gear and products like the Mevo Camera and Shure microphones, perfect for podcasters and content creators.
Learning the Ropes: Discussing panels and workshops about podcast growth, marketing, and production techniques.
Meeting Podcast Celebrities: Rubbing shoulders with notable names in the podcasting world, including the team from SiriusXM and Spotify.
Behind the Scenes with Vox Media: Jay's insightful chat about tech and engineering with Miles from Vox Media.
The Good, the Bad, and the Ugly: Reflecting on the highs and lows of the event, including the pricey logistics and some cringy sales pitches.
Resources:
Jay’s previous episode on CLIPPED
Listen To Past Episodes:Podcast Movement 2024: Day 1 Takeaways and Must-Know Industry Leaders
Apple Podcast Chart Secrets: How to Rank, Grow Your Podcast, Gain Followers, and Get More Downloads
The Podcast Host’s Colin Gray on SEO, Affiliate Marketing, Audience Growth and Digital Products
Connect With The Podcast Haven:The Podcast Haven Homepage
The Podcast Haven Blog
YouTube
Instagram
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In this episode, Eric highlights some of his favorite people on Day 2 of Podcast Movement 2024.
Key Podcast Service Providers to Check Out:
Seth Silvers - Story on Media and Aquisition.com Kevin Chemidlin - Grow The Show Jeremy Enns - Podcast Marketing Academy Courtney Elmer - Pod Launch HQAudio Sigma:
Incredible sounding audio interfaces for podcasters - https://audiosigma.com/
Connect with Clipped
The Podcast Haven Homepage
Read The Blog
YouTube
Instagram
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In this episode, Eric is reporting from his hotel room at Podcast Movement 2024. You’ll hear about Day 1 of the event, including the setting, the people, the vendors, and the rad connections he's made so far.
Eric thinks these people can help you with your podcast production and growth, so he’s introducing them to you below.
CLIPPED Sponsor:
This podcast is sponsored by Riverside.fm - Enter promo code CLIPPED at checkout for 20% off.
Check Out These Podcast Industry Heavy Hitters:
Jay Yow - Great if you need podcast production help.
Podchaser - Sign up and enter your podcast credits. Perfect for your resume.
Jeremy Enns - Offers podcasting marketing courses and a dope email newsletter called “Scrappy Podcasting” with tons of podcast marketing info.
Tink Media - Ideal if you’re ready to hire a podcast growth and PR agency.
That’s it for Day 1 of Podcast Movement. Stay tuned for a special episode drop tomorrow highlighting Day 2.
Resources:
The Podcast Haven’s Article on Podchaser
Connect with Clipped
The Podcast Haven Homepage
Read The Blog
YouTube
Instagram
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This episode covers the Apple Podcast charts and their impact. Eric breaks down what the charts are, how to find them, and the key to getting on them—rapidly gaining new followers. He also shares his experience with being on the charts and the resulting growth in his show, highlighting how chart placement can open doors to new opportunities and further growth.
Episode Sponsor:
We're sponsored by Riverside.fm, our favorite platform for high-quality remote podcast recording, now with powerful AI tools that enhance your audio and video. Riverside's AI will take your recordings and effortlessly cut them into video clips for social media, write your show notes, and generate transcripts—all at the click of a button. Whether you're hosting interviews, co-hosted shows, or live streaming, Riverside.fm has you covered. Give it a try and enter promo code CLIPPED at checkout for 20% off any individual plan.
Episode Takeaways:
How to Access Apple Podcast Charts: You can find the Apple Podcast charts on both mobile and desktop by navigating to the "Top Charts" section and selecting your preferred category.
What Happens After Charting: Achieving a spot on the Apple Podcast charts can lead to increased visibility, more downloads, and higher engagement. However, the impact varies; some shows experience significant growth, while others may see more modest results.
Personal Experience with Charting: Eric shared that his show saw a substantial spike in downloads when it ranked on the charts, with a significant increase in followers and overall engagement.
Sustainability of Growth: While the initial spike in downloads from charting may taper off, the boost in followers can help maintain a higher baseline of downloads for future episodes.
Importance of Social Proof: Charting can serve as valuable social proof, making your show more appealing to potential sponsors and new listeners.
Long-Term Benefits: Even after falling off the charts, the followers gained during the peak can continue to support the show's growth and engagement.
Strategy Beyond Podcasting: Expanding into SEO and writing content related to your podcast episodes can help drive more traffic to your website and increase podcast discoverability. Listen To Past Episodes: Grow Your Podcast Audience with Spotify Comments Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad – Part 1 Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad – Part 2 Connect With The Podcast Haven: The Podcast Haven Homepage Read The Blog YouTube Instagram -
Colin Gray, founder of The Podcast Host, discusses his journey in podcasting and its evolution in the UK and Europe. He emphasizes the importance of integrating written content with audio for podcast growth and the impact of Google updates on website traffic. Genuine, helpful, and human-created content is crucial for standing out in search engine rankings.
Colin shares his early experiences with affiliate marketing and the slow growth of his blog, underscoring the importance of hard work and long-term commitment. He highlights the significance of technical SEO and keyword research in blog posts, mentioning tools like SEMrush and Ahrefs to monitor traffic and keyword trends. Listening to the audience and using their questions and problems as content ideas is essential. Building an email list is also crucial for audience engagement and staying connected with listeners.
Additionally, Colin talks about the development of Alitu, a podcast editing and hosting tool, and future plans for expanding the Creator Toolbox brand. He discusses the role of sponsored content and the shift towards building a business around a podcast rather than relying solely on sponsorships.
Sponsor:
This podcast is sponsored by Riverside.fm, our favorite place to record online interviews. For 20% off new users can enter promo code CLIPPED at checkout.
Episode Takeaways:
Podcasting has evolved significantly in the UK and Europe, with more companies and influencers entering the space. Written content alongside audio is crucial for podcast growth, enhancing search engine rankings and providing a comprehensive listener experience. Google updates have impacted website traffic, but creating genuine, helpful, and human-created content can mitigate these effects. Affiliate marketing can be valuable for podcasters, though it requires time and effort to yield significant results. Success in podcasting demands patience, hard work, and long-term commitment. Technical SEO and keyword research are vital for improving blog post rankings and attracting organic traffic. Listening to the audience and addressing their questions and problems can generate valuable content ideas. Building an email list is essential for audience engagement and maintaining connections with listeners. Alitu simplifies podcast creation through editing and hosting tools. The Creator Toolbox brand is expanding to offer resources and guidance for content creators. Sponsored content can be a viable revenue stream, but building a business around a podcast provides more reliability and scalability.Connect With Colin Gray:
LinkedIn WebsiteConnect With Eric Montgomery:
LinkedIn Website -
This week, Eric's continuing his conversation with Mike Wiston, CEO and Founder of mowpod. Mike delves into the intricacies of podcast monetization, networking, entrepreneurship, and balancing family life while running a successful online business.
This Weeks Sponsor: Riverside.fm - Enter promo code CLIPPED at checkout to get 20% off any individual plan. Riverside is the best place to record audio and video podcasts online.
Key Topics Discussed In This Episode:
Podcasting as a Business:
Mike emphasizes the importance of understanding the business side of podcasting and not just focusing on content creation. Learn how to secure sponsorships, even with a small audience.Growth and Networking:
Eric and Mike talk about the necessity of networking and how the podcasting community is similar to the punk rock scene in terms of collaboration and support.Monetization Strategies:
Dive into why traditional CPM advertising may not be sufficient and how sponsorships can be a more lucrative avenue for podcasters.The Role of Video in Podcasting:
Explore the debate between audio-only vs. video podcasts and what might work best depending on the goals and content type.Short-form Video Content:
A discussion on the value of short-form video clips for awareness and branding versus their effectiveness in driving podcast downloads.Balancing Work and Family:
Mike shares his personal philosophy on prioritizing family while managing a business and staying organized.Connect with Mike Wiston:
Mike Wiston
Try MowpodEquipment Used in This Video:
Shure MV7 Sony MD7506 Headphones On-Air Sign Phillip Hue GoFavorite Podcast Microphones:
Shure SM58 Shure SM7B Rode Podcaster Audio-Technica ATR2100x Heil Sound PR 40 Rode PodMic Electro-Voice RE20 Shure MV7 USB Rode NT-USB Mini USB Microphone Rode Procaster Samson Q2UAs an Amazon Affiliate, I earn from qualifying purchases.
Connect with Us:
Clipped on Apple Podcasts Clipped on Spotify The Podcast Haven Website -
Mike Wiston, CEO of MowPod, shares his journey from being a self-proclaimed 'total mess up' to becoming a successful entrepreneur. He discusses the importance of understanding every aspect of a business and the value of hands-on experience. Mike highlights the role of AI in podcast audience growth and the necessity of a strong organic growth strategy before implementing paid strategies.
He emphasizes the power of Facebook groups for building a community, his love for live events, and the significance of conversation and relationships in business. Mike and Eric delve into the importance of building relationships and having conversations in networking and entrepreneurship. They stress the value of understanding others, connecting with them, and approaching conversations without expectations.
They also discuss podcasting, covering the role of video in podcasting and the importance of having a clear goal and strategy for monetization. They underscore the significance of testing, staying organized, and seeking support from others in the entrepreneurial journey. Additionally, they mention the podcasting scene in Japan and the challenges of monetization in the Asian market.
Takeaways:
Understanding every aspect of a business is crucial for effective leadership. A strong organic growth strategy is essential before implementing paid strategies. Facebook groups can be a powerful tool for building a community and driving engagement. Live events provide opportunities for networking and building relationships. Conversation and relationships play a vital role in business success. Building relationships and having conversations are crucial in networking and entrepreneurship. Understanding others and connecting with them is more important than pushing your own product or agenda. Having a clear goal and strategy for monetization is essential in podcasting. Testing, staying organized, and seeking support from others are key to success in entrepreneurship. The podcasting scene in Japan faces challenges in monetization. Listen To Past Episodes: Stop Stressing Over Brand Identity! The Top 5 Reasons LinkedIn Can Skyrocket The Organic Discoverability of Your Content The Advantage of Being an Older Content Creator Connect With The Podcast Haven: The Podcast Haven Homepage Read The Blog YouTube Instagram -
In this episode, Eric introduces a new feature from Spotify that allows users to comment directly on podcast episodes through the Spotify mobile app. He shares insights on this update and discusses its potential to enhance listener engagement and foster community.
Podcast Sponsor: To get 20% any individual Riverside.fm plan, enter promo code CLIPPED for 20% off.
Episode Takeaways:
Spotify's New Commenting Feature**: Learn how to leave comments on podcast episodes using the Spotify mobile app and the benefits it brings to both listeners and podcast hosts.
Engagement and Community Building**: Eric discusses the impact of the new commenting feature on audience engagement and community building within the podcasting space.
How to Access Comments as a Host**: Instructions for podcast hosts on how to view and manage comments through Spotify for Podcasters.
Additional Resources and Episodes:
Episode on Spotify for Podcasters: Dive deeper into using Spotify for Podcasters to track analytics and other features.
Episode on Spotify's Polls and Q&As: Explore the interactive features that Spotify has previously introduced to aid podcasters.
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In this episode, Eric gets into the concept of “brand identity”. As content creators, we often hear about the importance of defining our brand, but what does that really mean?
What You'll Learn:
The basics of brand identity and why it matters.
The reality for new content creators and how to embrace evolution within your brand.
Why you shouldn't stress too much about your brand identity at the beginning.
Insights on letting your brand develop naturally over time.
Sponsor: Riverside.fm
Take your podcast to the next level with Riverside's new AI features! Create video clips for your podcast in seconds using their magic clips feature. Enjoy improved remote recording, better syncing, enhanced transcripts, and a host of other AI-driven tools.
Use promo code CLIPPED for 20% off at Riverside.fm.
Key Takeaways:
Don't pigeonhole yourself early on with a rigid brand identity.
Your brand will evolve as you gain more experience and insights.
Focus on creating content that resonates with you and your audience.
Think of your brand like a band's music—it can evolve while staying true to its core.
Connect with Us:
For more tips and resources on podcasting, visit The Podcast Haven.
Have questions or need advice?
Fill out the contact form on the website, and I'll get back to you.
Also! Check out our blog for articles on equipment, growth, marketing strategies, and more.
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In this week's show, Eric shares five compelling reasons why LinkedIn should be a key part of your content strategy. Learn how to leverage LinkedIn to boost your organic reach, network with professionals, and grow your brand.
Why LinkedIn?
Well, for starters, LinkedIn's organic discoverability is exceptional, making it one of the best platforms to get your content seen without the limitations of the restrictive algorithms on the “other platforms”.
So, whether you’re a podcaster, YouTuber, or blogger, these tips will help you take advantage of LinkedIn's unique features to become a better content creator. Tune in to discover how LinkedIn can enhance your content strategy!
We’re Sponsored By Riverside.fm: Check out their new Conversation Studio for enhanced transcription, improved online recording, better syncing, and more. Head over to Riverside.fm and use promo code CLIPPED for 20% off.
Top 5 Reasons to Be on LinkedIn as a Content Creator:
Organic Reach: LinkedIn's algorithm favors meaningful engagement, allowing your content to reach more people quickly without the need for paid ads. This organic visibility is a cost-effective way to grow your audience.
Low Barrier to Entry: Writing content for LinkedIn is straightforward and doesn't require fancy graphics or video editing skills. You can easily share your thoughts and expertise through written posts.
Establish Authority: Consistently posting valuable content helps you build a reputation as an expert in your field. LinkedIn's professional audience is likely to resonate with your insights, boosting your credibility.
Networking Opportunities: LinkedIn is ideal for building professional connections. Engage with other professionals in your industry, participate in discussions, and potentially invite new contacts to your podcast or collaborations.
Sales and Prospecting: LinkedIn is a powerful platform for sales and lead generation. Share case studies, post offers, and reach out directly to potential clients in a professional context, increasing the chances of converting connections into customers.
Eric's LinkedIn:
https://www.linkedin.com/in/eric-montgomery-69344a39/
Until next time, keep listening, keep engaging, and keep creating.
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