Эпизоды
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If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.
Fighting Jew hatred starts with refusing to apologize for standing up for yourself.
When do you stop waiting for someone else to fix it and start doing something yourself? That’s the question at the heart of this conversation between Lindsay Pinchuk and Brooke Goldstein, a human rights attorney, award-winning filmmaker, and founder of the Lawfare Project and End Jew Hatred.
Brooke shares how one moment during law school altered the entire course of her life, pulling her from a path toward entertainment law into war zones, courtrooms, and a global movement to defend the rights of the Jewish people. She explains how she came to understand that the real battleground wasn’t just in politics or public opinion. It was in the legal system, the education system, and the stories we’re told about who deserves protection.
Together, Lindsay and Brooke dig into why the Jewish community has never had a unified civil rights movement in America and why that needs to change now. They talk about the importance of clear messaging, consequences for discrimination, and showing up with courage, even when it’s uncomfortable.
This episode is a call to action… for truth, for unity, and for real, lasting impact.
Episode Breakdown:
00:00 Introduction
03:11 Meet Brooke Goldstein
05:06 The Story That Changed Everything
07:04 Making The Making of a Martyr
09:01 Hate Education and Its Consequences
13:37 Founding the Lawfare Project
18:03 October 7th and the Rise of End Jew Hatred
20:05 Why We Need a Jewish Civil Rights Movement
22:03 What Successful Movements Have in Common
30:42 Tactics for Fighting Jew Hatred
34:08 Grassroots Action and Consequences
37:18 Messaging That Unifies
43:56 Advice for Founders Taking Hard Paths
Connect with Brooke Goldstein:
https://www.instagram.com/realbrookegoldstein/
https://www.thelawfareproject.org/
https://www.endjewhatred.com/
Tickets for Dear FoundHer... on Tour: https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAM
Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Don’t forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.
In this episode, Lindsay Pinchuk discusses the significant impact that one small, simple change had on her business. And you probably will never be able to guess what that was. HINT: It's an actionable step ANYONE can take. Once she spills her secret, Lindsay emphasizes the importance of specificity in marketing and provides actionable steps for listeners to identify and connect with their ideal customers. This is one episode every business owner is going to want to listen to.
Takeaways
Lindsay returned from a hiatus to share impactful business insights.The shift in target audience to women over 40 transformed her business.Building a community is essential for business growth.Women over 40 are resourceful and experienced entrepreneurs.Specific targeting helps in creating relevant messaging.Understanding the ideal customer is crucial for business success.Consistency in messaging is key to maintaining audience connection.Join the Dear FoundHer Forum, use the code FOUNDHER to bring your investment down to just over $1 per day: https://www.dearfoundher.com/dear-foundher-forum
Get on the waitlist for our group mentorship, Marketing Made Simple for Small Business:
https://lindsaypinchuk.myflodesk.com/waitlist
Don't forget to follow Lindsay and Dear FoundHer... on Instagram.
Hosted on Acast. See acast.com/privacy for more information.
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Пропущенные эпизоды?
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No one tells you that scaling a business while raising kids means choosing which fire to put out daily.
From hand-blending baby food to building a thriving national franchise, Tara Gilad shares how motherhood sparked the idea for Vitality Bowls and how grit, intuition, and smart decisions powered its growth. She walks through the early days of self-funding and flying blind without a marketing team or social media, what franchising really requires, and how she’s learned to lead without sacrificing her health. Tara also opens up about the hard lessons around hiring, the power of asking for help, and why a supportive network isn’t optional, but a requirement.
Whether you’re growing your first business or juggling multiple roles, this episode is packed with insights on scaling with purpose, staying grounded, and building a business that still lights you up over a decade in.
Episode Breakdown:
00:00 Introduction
03:00 Meet Tara Gilad, founder of Vitality Bowls
04:00 From homemade baby food to a national franchise
06:00 Building Vitality Bowls
09:00 Balancing motherhood and entrepreneurship
11:00 Rapid growth, franchising, and team-building
14:00 What makes Vitality Bowls different
17:00 Franchise marketing strategies then vs. now
21:00 How to franchise: legal, logistics + lessons learned
26:00 Why asking for help matters
28:00 Personal growth, boundaries, and burnout prevention
33:00 Launching Harvest Kitchen: their new virtual brand
38:00 Advice for aspiring founders + what’s next for Tara
Connect with Tara Gilad:
http://www.instagram.com/vitalitybowls
http://www.instagram.com/taragilad
MMS sign up: https://www.lindsaypinchuk.com/mmsspring2025
Dear FoundHer... on Tour: https://www.dearfoundher.com/tour
Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Aliett Buttelman didn’t wait for a big break; she built one herself and turned a glitter freckle into a seven-figure moment.
Lindsay Pinchuk sits down with Fazit co-founder Aliett Buttelman to talk about how a scrappy, self-funded beauty brand ended up on Taylor Swift’s face, and what happened next. From a background in modeling and a degree from Columbia to an unexpected pivot into product development, Aliett shares how she and her co-founder Nina trusted their instincts and created a product that caught fire during Coachella weekend. That early traction led to a viral moment seen by millions and a surge in sales.
How does a small team pull something like this off without a PR agency or outside funding? What turns a viral spike into lasting growth? Aliett breaks down the moves that mattered most, including their approach to seeding, their packaging strategy, and the retail partnerships that followed, including Urban Outfitters and CVS. She also reflects on what it means to stay lean and human in the middle of rapid growth.
This conversation is packed with lessons for anyone trying to create their own momentum, and proof that a well-timed idea, executed with intention, can change everything.
Episode Breakdown:
00:00 Introduction
07:11 Founding Fazit
10:00 Early Success and Challenges
13:14 Building Brand Awareness on TikTok
17:00 Importance of Seeding Product
20:10 Viral Success with Makeup Patches
22:20 Taylor Swift’s Impact on Fazit
25:20 Scrappiness and Resourcefulness in Business
31:11 Innovation and Future Product Development
36:20 Importance of Authenticity in Marketing
39:15 Embracing Imperfection in Marketing
44:08 Actionable Advice for Female Founders
Connect with Aliett Buttelman:
http://www.instagram.com/aliettbutts
http://www.instagram.com/fazitbeauty
MMS sign up: https://www.lindsaypinchuk.com/mmsspring2025
Dear FoundHer... on Tour: https://www.dearfoundher.com/tour
Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Building a successful brand takes more than a great product. It takes showing up, sharing your story, and earning trust, day after day.
Lindsay Pinchuk sits down with Ali Bonar, the co-founder and the CEO of Oat Haus, to talk about turning personal struggles into a business with real impact. After spending years battling an eating disorder, Ali wanted to change how people experience food. That journey led her to create granola butter, the world’s first oat-based spread. Now, Oat Haus products are stocked in over 5,000 stores, including Target and Whole Foods. But getting there wasn’t easy.
Ali shares what it took to bring a completely new product to market, why consistency matters more than overnight success, and how social media became a powerful tool for connection and credibility. She also reflects on her experience on Shark Tank and why not getting a deal turned out to be a blessing.
What does it really take to grow a business in a crowded industry? How do you build trust with customers before they even try your product? Ali’s story offers answers. If you’re an entrepreneur wondering how to stand out and keep going, this episode is for you.
Episode Breakdown:
00:00 Introduction
05:30 Ali’s Journey and Inspiration
09:00 Early Challenges and Development
11:00 Bringing on a Culinary Expert
13:00 Initial Production and Scaling Up
15:30 Marketing and Customer Education
17:00 Leveraging Social Media for Growth
19:00 Authenticity and Building Trust
23:00 The Myth of the Big Break
25:00 Importance of Telling Your Story
27:00 Current Scale and Retail Presence
29:00 The Role of Press and PR
31:00 Shark Tank Experience
35:00 Funding and Investment Strategy
37:00 Profitability and Lean Operations
39:00 Challenges and Realities of Being a Founder
41:00 Marketing to Moms and Schools
Connect with Ali Bonar:
https://www.instagram.com/alibonar
http://www.instagram.com/oat.haus
Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlist
Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights for small business owners looking to improve their marketing efforts and build a strong brand presence.
Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum
Get on the waitlist for Marketing Made Simple for Small Business:
https://lindsaypinchuk.myflodesk.com/waitlist
Don't forget to follow Lindsay and Dear FoundHer... on Instagram:
Interested in Flodesk? Here's 50% off your first year.
Hosted on Acast. See acast.com/privacy for more information.
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Success isn’t always smooth, and Laura Geller knows that firsthand. She built a beauty empire, but the road to get there was filled with financial setbacks, employee betrayals, and the constant pressure of running a business.
Lindsay Pinchuk sits down with Laura, the founder of Laura Geller Beauty, to talk about the moments that defined her journey. How did a New York City makeup artist with no business background end up creating a brand that changed the beauty industry? What hard lessons did she learn along the way? Laura shares the highs and lows of opening her first store in Manhattan, struggling to keep up with a rapidly growing business, and learning the realities of managing people and money.
In 1997, everything shifted when QVC entered the picture. The opportunity to sell her products on a national platform gave Laura the resources to create her own formulations and connect with customers on a larger scale. She reflects on the power of storytelling, the trust she built with her audience, and why authenticity matters more than ever.
Laura also opens up about selling a majority stake in her company, the unexpected challenges of private equity, and the decisions she would make differently today. Her insights on mentorship, resilience, and trusting your instincts are lessons every entrepreneur can learn from.
Join Lindsay and Laura for an honest conversation filled with hard-earned wisdom and advice that can help founders avoid common pitfalls.
Episode Breakdown:
00:00 Introduction
05:20 Laura Geller’s Early Career
10:05 Opening the Makeup Studio
12:13 The Impact of QVC
17:01 Learning Through Mistakes
20:08 Challenges with Employees
24:25 Selling a Majority Stake
32:19 Navigating the Sale Process
36:11 The Happy Ending
40:14 Gratitude to Her Parents
Connect with Laura Geller:
http://www.instagram.com/lauragellerbeauty
http://www.instagram.com/laurajgeller
Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlist
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it.
The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses.
There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF.
Click here to check out about the networking community everyone's talking about.
In this episode, Lindsay Pinchuk discusses the importance of building a community around your brand and the realities of growing a business. Lindsay outlines big picture steps for launching a business or a new product or service, emphasizing the need for consistency and using her SWEEP method for content marketing. SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand.
Lindsay introduces this concept in today's episode and challenges the listener to think about how they can apply it to their own marketing practices in business.
Tomorrow she'll be back with more micro level tips on applying SWEEP to your own business.
Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum
Get on the waitlist for Marketing Made Simple for Small Business:
https://lindsaypinchuk.myflodesk.com/waitlist
Don't forget to follow Lindsay and Dear FoundHer... on Instagram:
Hosted on Acast. See acast.com/privacy for more information.
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Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it.
The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses.
There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF.
Click here to check out about the networking community everyone's talking about.
Success rarely happens overnight, but what does it take to stick with something long enough to make it work? Ripley Rader knows firsthand. She spent years sewing her own clothes, believing in her designs, and grinding through the tough moments before her fashion brand became a multimillion-dollar powerhouse.
Lindsay Pinchuk sits down with Ripley, the designer behind the viral wide-leg pants that women can’t stop raving about. Ripley shares how a single jumpsuit changed everything, what happened when a Fred Segal buyer took a chance on her, and why she chose to grow the brand without investors. She gets real about the sacrifices no one talks about—the financial struggles, the years of uncertainty, and the gut instincts that kept her going.
What makes a product take off? How do you scale a business without losing yourself in the process? Ripley breaks it all down, from building an authentic brand to trusting the slow, steady path to success. She also shares her best advice for entrepreneurs who are serious about making an impact. If you’ve wondered whether to stick with something a little longer, this episode will give you a reason to keep going.
Episode Breakdown:
00:00 Introduction
04:04 Ripley’s Fashion Journey
07:19 Early Challenges and Breakthroughs
10:15 Transition to Commercial Production
13:16 Ripley’s Clothing Line
15:53 The Viral Pants
19:24 Impact of Viral Success
21:36 Marketing Strategy
25:01 Company Growth and Scaling
28:12 Adapting to Rapid Growth
30:01 Team Structure and Hiring
33:42 Company Goals and Vision
34:45 Building on Momentum
35:20 Holiday Collection
37:35 Marketing Tactics
40:29 Influencers vs. Influentials
41:30 Advice to Younger Self
42:11 Actionable Steps for New Entrepreneurs
43:11 Closing
Connect with Ripley Rader:
http://www.instagram.com/shopripleyrader
http://www.instagram.com/ripleyrader
Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum
Get on the waitlist for Marketing Made Simple for Small Business:
https://lindsaypinchuk.myflodesk.com/waitlist
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Given the events of this week with a certain Super Bowl commercial featuring a known rapper, Dear FoundHer... Host, Lindsay Pinchuk, wanted to address this important topic: How to speak out as a business owner. So in this episode, Lindsay herself discusses the critical importance of speaking out on social issues, particularly in the context of recent events affecting the Jewish community. She shares her personal experiences of using social media to address antisemitism and the backlash she faced, emphasizing that speaking up can lead to community growth and connection. Lindsay encourages listeners to craft meaningful messages that resonate with their audience and not to fear losing followers when taking a stand. The episode highlights the moral imperative to address humanitarian issues and offers practical advice for navigating these conversations in a business context.
Sound Bites
"It's never wrong to do what's right.""We are better together.""Hate and terrorism are not political.""I have zero regrets about any of it.""Craft a message that resonates with your community."Sign up for our newsletter so you know when Dear FoundHer... comes to a city near you:
https://lindsaypinchuk.myflodesk.com/waitlist
Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
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Sometimes, the best opportunities come out of nowhere—just ask Pam Sunshine and Jenn Sherman!
Lindsay Pinchuk kicks off a live conversation from a sold-out event in Chicago, where she sits down with Sunny and Jenn to talk about unexpected pivots, reinvention, and rolling with life’s surprises. A chance encounter on the street sent these two best friends viral on TikTok, launching them into a new chapter they never saw coming. With no strategy, no grand plan, and no clue what they were doing at first, they figured it out along the way and built something real.
Jenn shares how she went from stay-at-home mom to Peloton instructor, proving that taking one small step can change everything. Pam opens up about stepping into the spotlight after decades behind the scenes and why this new venture feels different—it’s just for her. They also talk about balancing careers, navigating midlife shifts, and why embracing what excites you matters at any age.
The best things often happen when you say yes before you feel ready. This episode is a reminder to embrace change, lean on your support system, and go after what excites you because the right opportunities often show up when you least expect them.
Quotes
“You have to find something you’re passionate about and that you love that’s going to push you.” (07:49 | Jenn Sherman)“You have to dive in and just decide you’re going to figure it out.” (15:36 | Jenn Sherman)“We’ve learned that we’re just going with it. And if you don’t feed it, it can’t grow. We definitely have learned that. And sometimes that gets a little tricky.” (16:07 | Pam Sunshine)“I’m a big sharer because if I have something good, why wouldn’t I want to share it with people I like? I’m just not a gatekeeper.” (24:12 | Pam Sunshine)“When you just can be yourself, it’s very freeing.” (26:17 | Pam Sunshine)“You have to first put yourself out there and decide you want to make that change. And don’t wait. You’ve heard it a million times. Just do it.” (34:52 | Jenn Sherman)Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
Sign up for our newsletter so you know when Dear FoundHer... comes to a city near you:
https://lindsaypinchuk.myflodesk.com/waitlist
Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Grab 9 amazing tools (many free!) to grow your business in 2025! Sign up for our newsletter here and we'll deliver these (plus many more!) straight to your inbox: https://lindsaypinchuk.myflodesk.com/9tools
How do you build a business that doesn’t need you, and why is that the key to true entrepreneurial freedom? Jessica Zweig, a three-time founder and recently acquired founder, rejoins Lindsay Pinchuk to unpack the journey of turning her personal branding agency, Simply Be, into a self-sustaining business ready for acquisition.
Jessica and Lindsay talk about what it takes to step away from a business you’ve poured your heart into. From the mental hurdles of letting go to the practicalities of ensuring your team and culture thrive post-acquisition, Jessica offers an honest and insightful perspective. As a founder, how can you prepare for an exit? And how can you make sure your business can thrive without your daily involvement?
Jessica shares how she’s transitioned into her next chapter, blending her expertise in business with her passion for spirituality through coaching programs and her bestselling book, “The Light Work.” Her conversation with Lindsay is an exploration of growth, resilience, and the lessons learned when you build—and let go of—a thriving company. Whether you’re dreaming of an exit or just curious about what comes next, this episode offers inspiration and wisdom for founders at every stage.
Quotes
“Get as much in writing as possible. Make sure your asset purchase agreement, your exit agreement, whatever legalese and documentation you will need to have that you put it all in writing.” (26:44 | Jessica Zweig)“When you sell your business, it’s an asset. It’s a story to leverage. And you should. It’s such an incredible accomplishment, and to do it as a woman is even more amazing.” (34:30 | Jessica Zweig)“Don’t be afraid to ask for exactly what you want [when selling your business]. Yes, get it in writing, but the first step is saying what you want.” (45:19 | Jessica Zweig)“To be a great leader requires you to be a great person, and to start that journey sooner. It’ll just accelerate everything.” (46:26 | Jessica Zweig)Connect with Jessica Zweig:
http://www.instagram.com/jessicazweig
https://resources.jessicazweig.com/ffbs/waitlist
Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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***Grab NINE FREE + PAID TOOLS to grow your business in 2025! We've compiled Dear FoundHer's... favorite digital resources just for you...and we'll send them straight to your inbox. Tips for using social media for your small business, creating meaningful partnerships, monetizing your community and more. CLICK HERE and we'll send them to you!***
In this episode, Lindsay Pinchuk addresses the challenges of navigating social media during a crisis, particularly in light of the recent wildfires in Los Angeles. She emphasizes the importance of empathy, community support, and thoughtful content planning for businesses. Lindsay provides actionable tips for business owners on how to engage with their audience authentically while being sensitive to current events. The episode serves as a guide for maintaining brand integrity and fostering community connections during difficult times.
Takeaways
It's important to acknowledge the current crisis with empathy.Your community will remember if you're silent during a crisis.Avoid using a crisis as an opportunity to sell products.Prioritize empathy over sales in your messaging.Engage thoughtfully with your audience's feedback.Create a crisis content plan for future events.Stay informed about the situation to avoid being tone deaf.Review and adjust your scheduled content to align with current events.Support your community through meaningful actions and donations.Lead with authenticity and empathy as a business owner.Grab Lindsay's resource list for helping the victims of the LA Wildfires: https://thechaitea.beehiiv.com/p/lawildfirerelief
Make sure you follow @lindsaypinchuk and @dearfoundher on Instagram.
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Lindsay Pinchuk discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.
I know that you have a million things that you could be doing, so thank you for spending some time with me today. I so appreciate you listening and being here—your support is everything.
-Lindsay
Happy New Year everyone. See you in 2025 with a full schedule of incredible episodes. Stay tuned for so much more.
We're giving YOU the best gift for YOUR business this holiday season! Sign up for EIGHT CRAZY NIGHTS an get exclusive freebies and discounts on our most downloaded digital resources sent straight to your inbox for the next eight nights. Sign up here.
Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Make sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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"Personal Branding" seems to be the marketing buzzword going into 2025---but our host, Lindsay Pinchuk, she's been building her own personal brand alongside each of her businesses for the last decade and a half. In this episode, Lindsay discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.
We're giving YOU the best gift for YOUR business this holiday season! Sign up for EIGHT CRAZY NIGHTS an get exclusive freebies and discounts on our most downloaded digital resources sent straight to your inbox for the next eight nights. Sign up here.
Here are some past episodes of Dear FoundHer... that talk about the importance of telling your story:
Ep. 216 How to Share Your Story, The Foundation of Your Content Strategy
Ep. 226 Foundational Basics for Marketing Your Small Business
Ep. 219 Create 30 Pieces of Content in Just Two Hours
Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Make sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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Building a business from survival mode to success takes bold decisions, resilience, and a deep alignment with your purpose—just ask Dr. Zahava Berkowicz, the founder of IMMA Acupuncture and Wellness. From her early days of renting a single treatment room to leading a thriving acupuncture clinic, Zahava’s journey is a testament to trusting your gut and knowing when to evolve.
What does it take to rebrand a small business in a way that feels true to you? Zahava shares the turning point that led her to shift from Chicago Family Acupuncture to IMMA Acupuncture and Wellness, a name that reflects her focus on nurturing women’s health and the care she provides to every patient. Along the way, she opens up about the personal experiences that shaped her path—overcoming trauma, rebuilding her identity, and finding healing through acupuncture.
If you’ve ever questioned whether your business truly aligns with your values, Zahava’s story offers a relatable perspective on growth, change, and the courage to let go of “playing it safe.” How do you take the leap? How do you make sure your business feels like ‘yours’? Tune in for insights on building a practice that serves others while staying grounded in what matters most.
Quotes
“In my heart of hearts, I knew I would not be satisfied under the name ‘Chicago Family Acupuncture.’ The more I practiced—gaining both clinical and business experience—I started to realize we’re not for everyone, you know? This is not the practice for everybody, and that’s okay. It was almost like I had to prove to myself a certain level of success to allow myself to feel the confidence that I’m enough, and this is enough. I wanted to rebrand to something that felt limitless to me.” (29:58 | Dr. Zahava Berkowicz)“I think, as a business owner, you know when things don’t feel right. But it’s often very inconvenient to admit that to yourself because it’s going to take time or money. Even now, I’m doing certain things in our business to clean things up and fix broken systems, and it’s painful. But at the same time, when you know in your heart and in your gut that these are the right decisions to make, you do it anyway—even though it’s challenging—because the outcome is always going to be amazing.” (41:06 | Dr. Zahava Berkowicz)“Just keep going, because you’re not going to see the fruit of your labor… You have no idea what’s going to come from it, but you have to just keep doing it.” (46:02 | Dr. Zahava Berkowicz)“Live as if you’re on your deathbed every day. If I was on my deathbed and I didn’t give this business my 110%, I’d be so disappointed.” (46:29 | Dr. Zahava Berkowicz)Connect with Dr. Zahava Berkowicz:
https://www.instagram.com/imma.wellness/
Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Lindsay Pinchuk discusses the importance of preparing for the end of the year and setting goals for 2025 as a small business owner. She emphasizes the need for self-care, auditing business performance, and engaging with the community. The conversation also highlights actionable steps for entrepreneurs to take as they wrap up 2024 and look ahead to the new year.
You can grab Lindsay's year-end checklist here to get started in the right direction.
Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Make sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Takeaways
It's crucial to take care of yourself as a business owner.Make a checklist to manage year-end tasks effectively.Auditing your performance helps set the path for the new year.Customer feedback is essential for business growth.Finalizing financials is important as tax season approaches.Reflect on your branding consistency for the upcoming year.Show gratitude to your customers to strengthen relationships.Cleaning your digital slate can save money and improve efficiency.Setting clear goals for 2025 is a responsible business practice.Investing in your skills and expertise is vital for growth.Hosted on Acast. See acast.com/privacy for more information.
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“I want to build a company that is trustworthy, and that’s what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else,” shares Joanna Strober, the founder and CEO of Midi Health, a virtual healthcare platform revolutionizing care for women navigating perimenopause and menopause. In this episode, she opens up about her personal journey through these life stages and the gaps in healthcare that inspired her to create a solution.
Why are menopause and perimenopause still surrounded by silence despite impacting half the population? Joanna shares how Midi Health is changing this narrative by providing expert care that is accessible, insurance-covered, and tailored to women’s needs. From her innovative start hosting grassroots “menopause tupperware parties” to now serving thousands of patients nationwide, Joanna’s approach focuses on trust, education, and shared decision-making.
If you’ve ever felt dismissed or misunderstood by the healthcare system, this episode offers both hope and actionable insights. How can virtual healthcare reshape the way women experience these significant transitions? Joanna’s vision is a reminder that better care for women in menopause and perimenopause is not only possible—it’s already underway!
Quotes
“I want to build a company that is trustworthy, and that’s what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else.” (27:36 | Joanna Strober)“My job at Midi is not to be a gatekeeper... I want you to understand your options and I want you to choose what you feel most good about.” (27:59 | Joanna Strober)“When you get tired, rest, don’t quit.” (30:48 | Joanna Strober)Connect with Joanna Strober:
Instagram: https://www.instagram.com/midihealth/
Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Host, Lindsay Pinchuk discusses the importance of building a supportive community for female entrepreneurs, particularly those over 40. She shares her personal journey of networking and the challenges she faced in the early stages of her business. Lindsay emphasizes the value of collaboration, mentorship, and leveraging life experiences to strengthen professional networks. She provides actionable strategies for overcoming networking challenges and creating safe spaces for women to connect and support each other. The episode concludes with actionable tips that you can implement right now to enhance your networking efforts and build meaningful relationships.
The doors to the Dear FoundHer... Forum are OPEN! The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter.
Use the code FOUNDHER for 40% off our Founding Member rate. Join us inside for just $1 per day. (PLUS, before the end of the year you'll get a whole host of bonuses!). CLICK HERE: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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“Everyone has a use case for Hulken, and I think that’s what makes it so relatable. The product basically markets itself,” says Alex Schinasi, the co-founder and president of Hulken, as she shares how her simple yet functional rolling tote became a viral sensation.
Joining Lindsay Pinchuk in this episode, Alex reflects on her start as an entrepreneur in Israel, where she first learned the importance of responding to customer needs. From launching a side project during the pandemic to growing Hulken into a profitable business, Alex’s journey challenges many common assumptions about what it takes to start a successful company. Is a large team really necessary? Or can resourcefulness and focus on a single standout product bring growth?
Alex’s story inspires entrepreneurs to start small, keep things straightforward, and rethink the need for external funding. Her approach is refreshingly practical, proving that anyone can build something meaningful with determination, adaptability, and a willingness to listen to the market.
Quotes
“Everyone has a use case for Hulken, and I think that’s what makes it so relatable… the product basically markets itself.” (14:22 | Alex Schinasi)“You don’t need the big fancy teams. You don’t need the six-figure hires. You can hire freelance people for projects. And I say this all the time: figure out what you don’t want to do and what you can’t do, and find someone who can do it for you, and you will be paying them less than it would cost you to ‘pay yourself.’ That’s how you grow a big business. That’s how you bootstrap a business… Hulken, it’s only now, and we’re almost at 20 million in revenue, that we’re investing in our website. Not a dime was invested in that website until literally right now.” (18:18 | Lindsay Pinchuk & Alex Schinasi)“It’s funny, there’s that misconception that you need capital to start a company, but it’s actually never been easier to start a company with nothing... You observed your customers and you made the pivot. In all of these situations, which is so important, you can just get started. The tools are there.” (20:27 | Alex Schinasi & Lindsay Pinchuk)“You somehow find the strength, right? I think that happens a lot as a founder—that things just seem impossible, and you just find it in you somehow and get through it.” (36:11 | Alex Schinasi)“If you overthink, you’re never going to start. Nothing’s ever going to be perfect, and you just have to be okay with that idea.” (38:35 | Alex Schinasi)Connect with Alex Schinasi:
Instagram: http://www.instagram.com/alexschinasi
Get on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforum
There are still a few tickets left for Dear FoundHer... on Tour with Sunny and Jenn on December 2 in Wilmette, IL: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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