Эпизоды
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Posting on social media but not seeing the results you hoped for? Social media is an essential tool for connecting with your audience, enhancing brand visibility, and driving revenue. But it’s not enough to just post for the sake of posting.
Maybe you’re still figuring out which channels work best for your audience, or tweaking your content to find what’s most engaging. Either way, if you’re looking to boost the effectiveness of your social media strategy and increase your ROI, you’ve come to the right place. Join Nicki and Kate as they share practical tools and insights to help you turn your social media efforts into a powerful engine for driving leads!
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Mentioned on this Episode
LaterManyChatRelated Links
3 Must-Monitor Metrics to Increase Sales on AutopilotThe Overlooked—But Obligatory—Entrepreneur Mindset Shift1 Must-Do Before Running Meta/Facebook Ads---------------
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Ever wish you had a crystal ball to predict exactly what would resonate with your audience? While we can’t offer psychic capabilities (sorry), we do have the next best thing: testing! A/B testing helps you learn what makes your audience tick and today, we’re talking all about A/B tests you can run to optimize your opt-in page.
Remember, even the smallest changes can have *huge* ramifications further down the line. So listen in as Nicki and Kate share some simple tests to make your opt-in page as effective as possible, driving more action and generating more leads for your business!
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Mentioned on this Episode
5 Quick Email Tests to Bump Conversions ASAPCommon Funnel Mistakes That Are Killing Your ConversionsRelated Links
3 Must-Monitor Metrics to Increase Sales on AutopilotThe Secret to Sales Pages That Convert1 Must-Do Before Running Meta/Facebook Ads---------------
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Пропущенные эпизоды?
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“Ugh, I have *nothing* to wear!” *Stares at closet full of clothes* It’s a daily struggle many women are familiar with and a problem Circuit Sales System student Fiona was determined to solve. After leaving her accounting career to pursue her love for fashion, Fiona made it her mission to empower women to feel inspired by the outfits staring back at them each morning.
Thanks to her Circuit, Fiona no longer has to rely on live launches to sell her offer and can enjoy a more steady stream of income. Listen in to Fiona’s interview to discover the positive impact Fiona’s Circuit has had on her conversion rate and how it’s driving her membership sales to new heights!
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Mentioned on this Episode
Style LiberationRelated Links
Why an Automated Sales Process is a Complete Game-Changer for BusinessSwitching From Live Online Course Launching to Selling on AutopilotCase Study: Live Launch or Evergreen Launch? This Entrepreneur Does Both---------------
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However much autonomy you enjoy as a digital business owner, you’re still heavily dependent on one group of people: your customers. And every time a customer gives feedback on your product or service, it’s a valuable opportunity to build your relationship even further and revisit your existing offer.
But when you’ve poured your heart and soul into creating your offer, receiving feedback and additional requests can feel like a bitter pill to swallow at first. And so today’s episode is all about how to address customer requests gracefully, no matter what your knee-jerk response may be. Tune in to discover why taking a step back and evaluating requests objectively can reveal important insights into your customers’ behavior, preferences, and unmet needs.
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Related Links
How to Prevent Buyer’s Remorse for Your Online CourseObjection Handling: What Prospects Really Mean by “I Can’t Afford It”6 Ways to Know When It’s Time to Hire for Your Small Business---------------
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This podcast episode might just take you by surprise a little bit. The topic? Live launching. Yes, you heard that right. Despite our well-documented skepticism towards live launching, we still acknowledge that live launching is a very prevalent tactic that most business owners try … until it fails.
The trouble is, live launches are a high-stakes game. And for some entrepreneurs, the risk can be as high as gambling away six months or even a year’s worth of income on a single throw of the dice. So if a launch fails, how do we recover? Instead of making decisions out of desperation (and risking long-term damage to your business), it’s important to see it as an opportunity to learn. Join Nicki and Kate as they explore what a failed launch can teach you about your business, your audience, and yourself.
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Mentioned on this Episode
Combining Live Launching with a Circuit – Carina’s StoryRelated Links
This New York Times Bestselling Author Uses a Circuit to Sell Her Course – Ruth’s StoryLive Launching TipsHow To Sell Your Product Online…Without Live Launching or EvergreenFrom 4 Years of Live Launching to Consistent Re---------------
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I think most business owners would admit to feeling overwhelmed or confused when it comes to hiring freelancers—especially when it’s a freelance area that you are not adept at yourself. And messaging is one of those areas you might be looking to outsource to make sure you’re communicating effectively with your audience (just a minor detail, right?).
But how can you make sure you end up with a stellar copywriter that can elevate your copy as much as possible? In this episode, we’re talking you through the process that will make sure you hire the *right* resource for your team. And the best part? This is applicable to any kind of freelancer you might need to work with, whether it’s developers, graphic designers, or Meta ads managers!
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Mentioned on this Episode
Your Seamless System for Narrowing Your Applicant PoolWriting Your Own Copy? Why You Should Hire a Copywriter Sooner Than LaterCopywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your BusinessRelated Links
You Can Benefit from Hiring a Copywriter Sooner Than You Think…10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers6 Ways to Know When It’s Time to Hire for Your Small Business---------------
Get the Free Sales System Course >>
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The “everybody’s-doing-it” marketing tactics can work…until they don’t. And when Circuit Sales System student Felicia noticed buyers becoming more cautious and taking longer to convert, she knew she needed to find a different way of selling.
Not only did flipping on her Circuit allow her to create a six-figure launch in 45 days (!!), it also meant she could focus more on the people already in her community. In this episode, Felicia shares all the benefits she’s enjoying from having a predictable sales model and reminds us why building the right mindset is just as important as the strategy piece.
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Mentioned on this Episode
Listen to Nicki’s interview on the Hi Felicia podcast: How To Create Smart, Predictable Income in 2024Felicia’s website: www.feliciaromero.comFollow the Hi Felicia podcast on Apple or SpotifyFollow Felicia on InstagramRelated Links
How to Create Genuine Urgency in Sales—Without Alienating CustomersThe Big Problems With Live Launching & EvergreenTop 4 Books for Online Course Creators and EntrepreneursCase Study: Hitting $55,000 in Sales in Under 3 Months—Without Ads or Promotion---------------
Get the Free Sales System Course >>
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Let’s face it, writing isn’t everyone’s forte. And when it comes to crafting your business’s messaging, facing such an important task can feel pretty daunting. If writer’s block has you in its grip, you might have decided to seek help from an expert copywriter. But when is the right time to bring them on board?
In this week’s episode, Nicki and Kate (with 30+ years of copywriting experience between them!), discuss how you could end up running into trouble if you leave it too late to hire a copywriter. Listen in to find out the best time to involve a copywriter for maximum impact and the kinds of projects you can expect them to help you with.
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Mentioned on this Episode
Browse our listing of highly trained, experienced copywriters Ep. 42 How to Hire Copywriters & Other Freelancers (Coming soon!)Related Links
You Can Benefit from Hiring a Copywriter Sooner Than You Think…10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersA Dynamite Marketing Messaging Is the Key to Your Audience Taking Action---------------
Get the Free Sales System Course >>
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Our brains are wired to avoid any situations that lie outside our comfort zone. And if it had its own way, it would happily keep us on our sofa eating Cheetos all day instead of achieving the things we dream of. So if you’re waiting for the momentous day when you’re going to feel “ready” to launch your online course…we have some bad news for you: It’s not coming.
A lot of entrepreneurs (especially those with perfectionist tendencies) tend to hold back on selling their valuable courses, thinking they need to finish every module and get everything “just right”. Yes, there are some things you *must* have in place before you start selling. But Nicki and Kate are here to give you a gentle (but firm) nudge to let go of that perfectionism and put your course out into the world sooner than you might think!
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Mentioned on this Episode
Microsoft Clarity
Related Links
Why You Need to Give Your Customers Deadlines4 Lessons Learned from Starting a BusinessBest Platform to Host an Online CourseBest Software to Create an Online Course---------------
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There’s a lot of pressure on entrepreneurs to be doing All. The. Things. “Are you on this new social platform yet?”, “When are you live launching your course?”, “You need to write a book to build authority!” But let’s not forget that we’re humans—we’re not designed to be machines.
With a background in corporate leadership, Jessica Lackey knows what it’s like to be forced into hustle culture. Now, she’s combining her deep experience in consulting, leadership, and coaching to help businesses grow without sacrificing wellbeing. Listen in to our chat with Jessica for valuable tips on how to make sure your business’s processes are working *for* you when building the business you envision.
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Mentioned on this Episode
Visit Jessica’s WebsiteFollow Jessica on LinkedInFollow Jessica on InstagramRelated Links
6 Ways to Know When It’s Time to Hire for Your Small BusinessThe First Step to Hiring the Right Person for Your TeamCase Study: Prioritize Your Health and Profitably Run a BusinessHow to Avoid Business Freakouts and Solve Any ChallengeWork on Your Business, Not in Your Business---------------
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I think it’s safe to say that Circuit Sales System student Ruth Soukup wears a LOT of hats—New York Times bestselling author, (serial) entrepreneur, blogger, podcaster, product creator, and CEO of her company, Ruth Soukup Omnimedia…Phew! Is there anything this lady *can’t* do?!
But when Ruth started her first blog, Living Well, Spending Less, back in 2010, she hadn’t even planned on starting a business. In just three years, she’d made enough to retire her husband—talk about hitting the ground running! Now, with her robust, three-brand business, she’s still going gangbusters. In this episode, we hear how Ruth is using a Circuit to elevate her sales and bring the *right * people in front of her offers.
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Mentioned on this Episode
Explore Ruth’s brands and products:
Elite Blog Academy®Living Well Spending Less®ThinliciousDo It Scared®Living Well Planner®Visit Ruth’s Instagram Page
Related Links
From 4 Years of Live Launching to Consistent Revenue, Less Stress, and More Time – Emma Kate’s StorySwitching From Live Online Course Launching to Selling on AutopilotMaking Daily Sales on Her Way to 7 Figures—Natali’s Story---------------
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For as many reasons as there are to buy something, there are also a lot of other reasons *not* to purchase something. “I’m just not sure I can afford it” or “I don’t know if this is the right time for me”...any of those sound familiar?
If only prospective clients could just hand over their money with no questions asked… *sigh*—but prospective clients want to feel certainty in their decision. And it’s part of your job to help them find that certainty. In this episode, Nicki and Kate are diving into some of the most common customer objections and the best ways to handle them to ensure they feel confident in making their purchase.
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Mentioned on this Episode
Why Value-Based Pricing is One Strategy You Can’t SkipRelated Links
10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersA Dynamite Marketing Messaging Is the Key to Your Audience Taking ActionPrice Is Rarely the Real Reason People Won’t Buy---------------
Get the Free Sales System Course >>
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So you want to interact with your potential customers, build a relationship with them, and get them to build that “know, like, and trust” factor with you and with your business…and you’ve probably come to the same conclusion a lot of entrepreneurs do: “Let’s start a free Facebook group!”
But as many business owners discover, the reality is far from simple. So before you commit your time and energy into a Facebook group, join Nicki and Kate as they explain why this may *not* be the best marketing strategy for your business. You’ll also learn about the more effective, less draining alternatives that offer greater control and better results!
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Related Links
How To Sell Your Product Online…Without Live Launching or EvergreenTeaching Doesn’t Get People to Buy—Here’s What DoesWhy Customers Aren’t Buying—But Are Still Valuable Leads---------------
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We’ve all been there: You flip the calendar over and panic when you see a loved one’s birthday fast approaching. Before you know it, you’re scrambling around looking for the perfect gift before it’s too late. That right there? Yep, that’s urgency. And it’s what humans NEED to take action.
Unless we are given an incentive to take action—even for things that we want—we don’t do it. And that’s one of the main problems with the evergreen model: when people can buy any time, they just don’t. Urgency is always going to improve your sales. So in this episode, we’re talking about the different ways you can create an authentic reason for customers to purchase right now!
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Mentioned on this Episode
Common Funnel Mistakes That Are Killing Your ConversionsRelated Links
Fake Deadlines Are Damaging Your Brand—and Sales10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersWhy Discounts Are Bad for Business—And What to Do Instead3 Must-Monitor Metrics to Increase Sales on Autopilot---------------
Get the Free Sales System Course >>
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It’s the question on every course creator—or budding course creator’s—lips: How much money can a course selling business really make? The short answer: The sky’s the limit! It all depends on YOU and your goals. Six figures? Absolutely. Seven figures? Nicki did it and you can, too. Eight figures? Why the heck not?!
But the only way to get to where you want to go is to examine and optimize the variables that will impact your earning the most. Join Nicki and Kate to find out what these are, as well as the key factors for growth if you’re looking to scale your business to new heights.
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Mentioned on this Episode
Common Funnel Mistakes That Are Killing Your ConversionsThe Investment Philosophy that Will Save (Or Kill) Your BusinessRelated Links
10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersA Dynamite Marketing Messaging Is the Key to Your Audience Taking Action3 Must-Monitor Metrics to Increase Sales on Autopilot---------------
Get the Free Sales System Course >>
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What would it mean for you if your current yearly income became your new monthly income? Well, that’s exactly what happened with Circuit Sales System student Victoria Pruett, whose “Launch Your Blog” course has helped thousands of bloggers create, grow, and profit in their online spaces.
Before finding the CSS, Victoria was stuck in the “feast or famine” cycle, trying to sell her course using a mix of evergreen and live launching. In this episode, we find out more about how Victoria’s Circuit achieved such impressive results so quickly—and how she’s repeating her success month on month.
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Mentioned on this Episode
Victoria’s website and blogVictoria’s Instagram PageRelated Links
Why an Automated Sales Process is a Complete Game-Changer for BusinessWhy Live Launches Are a Risky Product Launch PlanSwitching From Live Online Course Launching to Selling on Autopilot---------------
Get the Free Sales System Course >>
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Don’t get us wrong—as consumers, we LOVE discounts. 20% off that sweater? Hell yeah! But as a course creator, you might want to think twice before turning to this popular selling tactic…
When you’re periodically offering discounts, you are essentially training your audience to wait for discounts. Plus, you’re giving them the perception that your program is not worth as much as you said it was. Luckily, there’s a much better way to do business. Listen in to discover more effective ways to encourage people to make that purchase.
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Mentioned on this Episode
Regaining Audience Trust—And Seeing a 15% Conversion Rate – Krista’s StoryRelated Links
Price Is Rarely the Real Reason People Won’t BuyWhy Putting a Number to Value Is CrucialHow To Introduce Your Offer’s Price to Your CustomersFake Deadlines Are Damaging Your Brand—and Sales---------------
Get the Free Sales System Course >>
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Whether it’s on the news or in conversation with non-business owner friends, we’re surrounded by the consumer mindset everywhere. While it can be very easy to follow the “I’m going to stop spending” or “I’m going to save up” mentality, when it comes to your business, you have to think and operate differently.
As business owners, we don’t have the luxury of staying stagnant if we want our businesses to keep going (and thrive!). In this episode, Nicki and Kate explain why putting on your business owner hat and making strategic investments—even when it feels uncomfortable—will set you apart from the rest.
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Mentioned on this Episode
Stop Wasting Money: How to Use Facebook Ads to Accelerate Business Growth – with Jackie EllisRelated Links
Price Is Rarely the Real Reason People Won’t BuyHow I 40x-ed My Business in a Little Over 2 Years—Nicki’s StoryWhen to Hire for Your Team & Who You Need to Hire First---------------
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As entrepreneurs, it’s easy to get wrapped up in our own business and assume that what we find interesting is something that everybody will find interesting. Part of why testing is so important is because it will help you make choices based on what your audience wants and needs versus what you *think* they need (or—even worse—what the gurus are telling you that you “should be doing”).
While there are a myriad of tests that you can run in any area of your business, in this episode we’re focusing on tests that will optimize your emails. Listen in to learn about five different email tests that will boost engagement and improve conversions.
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Related Links
3 Must-Monitor Metrics to Increase Sales on AutopilotWhy Tactics That Work for Digital Marketing Masters Won’t Work for YouThe Secret to Sales Pages That Convert1 Must-Do Before Running Meta/Facebook Ads---------------
Get the Free Sales System Course >>
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Do you have a list that’s burned out, confused, and exhausted by the way you’re trying to engage with them? CSS student Krista joins us today to show us that it *is* possible to turn it around.
After getting into a cycle of throwing an offer out there, and—almost too predictably—discounting it to squeeze out more revenue, Krista's credibility started to erode. In this episode, Krista joins Nicki and Kate to discuss how introducing a Circuit re-engaged her list, built integrity, and led to a conversion rate of 15%!
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Mentioned on this Episode
Visit Krista's websiteFollow Krista on InstagramVisit Krista's Facebook pageRelated Links
Fake Deadlines Are Damaging Your Brand—and SalesHow To Add 5-Day Challenges That Actually ConvertWhy an Automated Sales Process is a Complete Game-Changer for BusinessCase Study: Hitting $55,000 in Sales in Under 3 Months—Without Ads or Promotion---------------
Get the Free Sales System Course >>
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