Эпизоды
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From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds out how the Silver Fern is bringing elite athletes to the world, with NZ Olympic Committee Commercial Director Sharon van Gulik, and Saatchi & Saatchi New Zealand’s Chief Creative Officer Toby Talbot.
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In 2016, The Warehouse Group’s profits dropped 75%. Now, they’re growing rapidly. Tom Hern goes behind the scenes with Chief Marketing Officer Jonathan Waecker, and OMD CEO Nigel Douglas, to find out how they turned this massive ship back from the brink.
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Пропущенные эпизоды?
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Whittaker’s has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hannah Eastwood to find out how a beloved soft drink and Nigella Lawson have helped them build on generations of customer love in a digital age.
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We can learn many things from other places, but it’s the different approaches to creativity that are really interesting.Regular host Jules Lund introduces our local guide Tom Hern as we head to New Zealand to pick the brains of some of Aoteroa’s finest creative minds, to unearth ideas that thrive in a connected world.
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We all want to try new things, but what happens when the gamble doesn’t pay off? Jules Lund learns lessons in telling stories that match your brand with Vinomofo’s Justin Dry and TBWA Melbourne’s Paul Arena.
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Sometimes the idea you scrawl on a napkin turns out to be the best you’ve ever had. For Sam Dickson and Cam Bell, Creative Directors at CHE Proximity, that scribble became the script that launched a trillion car ads. Jules Lund goes behind the scenes to find out how they made it happen.
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Giving back isn’t just for individuals anymore. Brands are also stepping up to do their bit for a better, safer world. Jules Lund chats to Chris Freel (UnLtd) and Camilla Cooke (Xinja) to find out what’s changed, with a little inspiration from Afdhel Aziz (Conspiracy of Love).
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Customers aren’t just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDO’s Gayle While and Kathmandu’s John Sette.
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We do things better when we feel them in our heart – and so do brands. Jules Lund joins Telstra’s Jeremy Nicholas and Sherilyn Shackell of The Marketing Academy, and discovers it’s not just WHAT you do, it’s WHY you do it.
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From finally conceding McDonald’s is ‘Macca’s to KFC’s naked wrestling, customers reward brands that try something “bold”. Jules Lund talks to Mark Lollback (GroupM) and David Fox (Ogilvy Group) about how to break the mould without losing a brand’s soul.
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With so much on their plate, marketers can feel pretty stressed out. In this special episode, Facebook’s Catherine Bowe finds out how we can all be empowered to take control of our mental health and kick career goals.
This episode discusses issues that may be difficult for some listeners. If you need support, get in touch with Beyond Blue at http://www.beyondblue.org.au. If you're in an emergency or at immediate risk of harm to yourself or others, please contact emergency services on triple zero, or emergency services in your country. For support services outside of Australia, please visit http://checkpointorg.com/global. -
The January lamb ads are a beloved Aussie institution. But what happens when New Zealand turns the joke into a new tourism campaign? Jules Lund bridges the Tasman with Mark Green from The Monkeys and Andrew Waddel of Tourism New Zealand.
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From watching the Melbourne Cup on our phones to sharing terrifying fail videos, audiences are using digital to connect. Jules Lund joins DDB Sydney’s Tara Ford and Optus’ Clive Dickens to find out how they use social, mobile and online video channels to tell stories for established brands.
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If you want your business to start conversations, grow communities or unleash that big idea, Face 2 Face is for you. Jules Lund talks to marketers to unearth ideas that thrive in a connected world.
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Jules Lund learns about a high-stakes billion point gamble from Velocity’s Dean Chadwick. And KPMG’s Carmen Bekker reveals what is keeping many CMOs up at night.
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Jules Lund is Face 2 Face with the AFL’s Julian Dunne to discover why the AFL is about more than just footy. And he learns how homeless teenagers were a catalyst for an inspirational change campaign for Initiative’s John Dawson.
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Jules Lund talks Usain Bolt and six-second storytelling with Optus marketer Parag Panjwani. And making a difference - how marketing changed a country’s future in Palau with Host/Havas’ Paul Bootlis.
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Harnessing the conversation on social, Jules Lund goes Face 2 Face with Guzman y Gomez’s Lara Thom to discover how the brand inspires such incredible advocacy. And powering your brand to reach new communities, one ANZ GayTM at a time, with TBWA’s Kimberlee Wells.
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Discover what makes marketers click with consumers. Face 2 Face from Facebook sees Jules Lund go head to head with some of the brightest marketing minds in Australia. Revealing what it means to build a brand in the digital age and uncovering the humour and wonder behind some of marketing’s greatest success stories.The Face 2 Face series brings together industry leaders from KPMG, TBWA Melbourne, Optus, Velocity Frequent Flyer, Host/Havas, Guzman y Gomez, AFL and Initiative.
How should you be adapting for mobile? How has creativity changed? Can you build brand on mobile? How can marketers engage customers in a meaningful way?
We find out.
