Эпизоды

  • 🌱🎙️ Join Ben & AnnaRae as we saddle up for another deep dive into the Texas cannabis scene. This time, we're exploring the booming hemp market with Benjamin Meggs, CEO of Bayou City Hemp Company and the beverage brand HOWDY . Ben's unique journey from the Oil and Gas industry to hemp cultivation and CBD retail has positioned him as a pivotal figure in shaping Texas's hemp landscape. In this episode, we'll uncover the challenges and opportunities of building a hemp business in the heart of Texas and what it means to extend a Texas-sized welcome across the US.

    🤠 𝗪𝗵𝗮𝘁 𝗪𝗲’𝗹𝗹 𝗖𝗼𝘃𝗲𝗿:
    • 𝘛𝘦𝘹𝘢𝘴 𝘗𝘰𝘭𝘪𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘏𝘦𝘮𝘱: A look into how state policies are influencing the growth and operations of hemp businesses. 🌱
    • 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘉𝘳𝘢𝘯𝘥: Learn how Bayou City Hemp crafts its distinctly Texan brands to appeal to markets beyond state lines. 👢
    • 𝘔𝘢𝘳𝘬𝘦𝘵 𝘌𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯: Strategies for taking local success to a national level with a focus on cultivating brand identity rooted in Texas culture. 🇺🇸

    🌟 𝗠𝗲𝗲𝘁 𝗕𝗲𝗻 𝗠𝗲𝗴𝗴𝘀: Ben Meggs brings a wealth of experience from the Oil and Gas sector to the hemp industry, where he has become a pioneer in hemp retail and regulation. As CEO of Bayou City Hemp and Howdy, Ben is at the forefront of the industry’s expansion, driving technical oversight, operations, and ensuring top-quality production. His leadership is guiding his brands to capture the essence of Texas and deliver it to consumers across the country.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is perfect for entrepreneurs, hemp enthusiasts, and anyone interested in the dynamics of regional branding and its impact on national markets. Whether you're a Texan at heart or just curious about the business of hemp, you'll find valuable insights and inspiring stories in our conversation with Ben.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌿🎙️ Join Ben & AnnaRae this week as we explore the intricate world of cannabis compliance with Michael Johnson, CEO of Metrc. Now synonymous with seed-to-sale tracking, Metrc stands at the forefront of regulatory compliance in the cannabis industry. In this episode, we'll uncover the human element behind the platform, the challenges of balancing diverse stakeholder needs, and the future of cannabis compliance.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: To operators in the cannabis industry, Metrc is the backbone of daily operations and compliance. We'll peel back the layers of this often mistakenly maligned "necessary evil" to understand not just how it works, but who makes it work and why it is the way it is. Michael will share insights into the multi-sided nature of Metrc's business model, its interactions with state regulators, third-party software providers, and the licensed operators who rely on it every day.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    🔎 𝘐𝘯𝘴𝘪𝘥𝘦 𝘔𝘦𝘵𝘳𝘤: Get a closer look at the team and technologies driving this crucial compliance system.

    ⚖️ 𝘉𝘢𝘭𝘢𝘯𝘤𝘪𝘯𝘨 𝘈𝘤𝘵: Discover how Metrc manages the complex demands of regulators, tech partners, and cannabis businesses.

    🌱 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘌𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯: Review how compliance has transformed with the cannabis industry over time and where it’s heading.

    🔮 𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Speculate on future trends in cannabis compliance and technology with insights from the helm of the industry’s leading tracker.

    🌟 𝗠𝗲𝗲𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Appointed as CEO in 2022, Michael Johnson has rapidly steered Metrc toward innovative horizons. With a rich background as CFO at various technology and health firms, Michael brings a unique perspective to the cannabis compliance sector. His approach is not just about monitoring and regulation but fostering an ecosystem that supports safe, sustainable growth in the industry.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is crucial for anyone involved in the cannabis industry, from regulators to entrepreneurs, and even tech enthusiasts curious about the intersection of technology and regulatory compliance. Whether you're grappling with Metrc’s systems or just keen to understand more about the regulatory landscape, this conversation promises to enlighten, inform, and inspire.

    Tune in to High Spirits this Thursday on LinkedIn Live for an episode filled with deep insights, behind-the-scenes stories, and expert perspective on cannabis compliance.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



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  • 🌿 𝐓𝐡𝐞 𝐅𝐢𝐫𝐬𝐭 𝟑𝟎 𝐃𝐚𝐲𝐬: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐢𝐧 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲'𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 🌿

    Join Ben & AnnaRae on High Spirits as we delve into the whirlwind experience of the first 30 days following the launch of a brand new dispensary in New Jersey. Our guest, Tahir Johnson, CEO of Simply Pure Trenton NJ and President of the Minority Cannabis Business Association, shares his firsthand insights and the roller-coaster ride of opening one of the first Black-owned social-equity cannabis businesses in the state.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this episode, we explore the exhilarating first month of operations after years of preparation at Simply Pure Trenton. From regulatory hurdles to customer reactions and operational challenges, Tahir will dissect what it takes to launch and stabilize a new dispensary in an emerging market. Drawing from his extensive background in cannabis advocacy and business, Tahir reflects on the reality of starting a dispensary under New Jersey's adult-use cannabis framework and the personal journey that brought him to this point.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    🚧 𝘐𝘯𝘪𝘵𝘪𝘢𝘭 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴: Discover the unexpected hurdles and how they were navigated during the critical first month.

    💡 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: Gain insights into the strategic planning and adaptations required when reality hits post-launch.

    💥 𝘚𝘰𝘤𝘪𝘢𝘭 𝘌𝘲𝘶𝘪𝘵𝘺 𝘐𝘮𝘱𝘢𝘤𝘵: Understand the significance of launching one of the first Black-owned equity businesses in New Jersey’s cannabis market.

    🌎 𝘉𝘳𝘰𝘢𝘥𝘦𝘳 𝘐𝘮𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴: Discuss the broader implications for other entrepreneurs in similar markets drawing from Tahir's role as MCBA President.

    🌟 𝗠𝗲𝗲𝘁 𝗧𝗮𝗵𝗶𝗿 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Tahir's journey in the cannabis industry is both personal and professional. With a history marked by advocacy and a personal narrative intertwined with the criminal justice system, his work extends beyond business, aiming to rectify the long-term impacts of the war on drugs. His leadership roles have equipped him with unique insights into the intersections of policy, social equity, and industry dynamics, making him a pivotal figure in shaping the future of cannabis in New Jersey and beyond.

    Don’t miss this insightful discussion on what it really takes to launch and run a cannabis dispensary in a complex regulatory landscape. Tune in to High Spirits on Thursday for a session filled with real stories, professional insights, and valuable lessons.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Could the fragmented cannabis market in Latin America be the next big thing for savvy investors? Join us as we uncover the secrets of this untapped market with our special guest, Javier Hasse, the Managing Director at Benzinga and founder of El Planteo. In this episode, Javier shares his unique insights into the challenges and opportunities that exist within various Latin American countries, detailing how cultural acceptance and patient advocacy are reshaping the industry. With his extensive experience and a bestselling book on starting a cannabis business, Javier offers a wealth of knowledge you won't find anywhere else.

    We also take a closer look at the essential role of cannabis conferences and how they serve as pivotal networking hubs. Hear firsthand stories about multi-billion-dollar deals and significant investments that have emerged from Benzinga's curated events. From the perspective of our hosts, we discuss the balance between professional travel and personal life, especially during the bustling conference season. With exclusive anecdotes, we highlight the distinct advantages of smaller, focused gatherings in fostering meaningful connections among industry professionals, investors, and businesses.

    Lastly, we turn our attention to the latest trends and hurdles in the cannabis sector. Discover why THC-infused beverages are gaining traction and how brands like Cann are navigating the complex California market. We also tackle the recent delays in cannabis rescheduling decisions, evaluating the implications for investors and the broader industry. Despite the setbacks, there's a strong sense of progress and optimism as we explore the future of cannabis regulation. Tune in for a compelling discussion that spans from policy shifts to emerging market opportunities, providing a comprehensive view of the dynamic cannabis landscape.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Imagine launching your first business at just 13 years old. That's precisely what our special guest, Aaron Nosbisch, did, and his entrepreneurial spirit has only grown since. Aaron, now the founder and CEO of Breeze and Lucyd Media, joins us from an airport en route to Burning Man to share his incredible journey. From his early days in the fashion world to the intricate landscape of cannabis and hemp marketing, Aaron brings a wealth of knowledge and some really creative strategies.

    Our conversation doesn't stop at marketing tactics. We dive deep into the importance of transparency and community engagement in building a brand, inspired by industry leaders. Aaron discusses the substantial investments—nearly a million dollars monthly—necessary for driving brand awareness and growth. By focusing on the value of sharing a brand's story publicly, we explore how a cooperative approach over competition can foster innovation and elevate the industry as a whole.

    Navigating from direct-to-consumer to retail sales strategies, we examine the operational and marketing nuances essential for scaling a beverage startup. From customer acquisition costs to lifetime value, Aaron shares the metrics that drive real-time advertising decisions. We also discuss the complexities of cannabis legalization in Florida, emphasizing the need for equity and fair access to the market. As we wrap up, we express our anticipation for upcoming events like Benzinga in October and the High Spirits Morning Mixer in Vegas for MJBiz, ensuring you stay connected and informed.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌿 𝐃𝐞𝐯𝐢𝐥'𝐬 𝐋𝐞𝐭𝐭𝐮𝐜𝐞 𝐖𝐞𝐧𝐭 𝐃𝐨𝐰𝐧 𝐭𝐨 𝐆𝐞𝐨𝐫𝐠𝐢𝐚: 𝐔𝐧𝐩𝐚𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐞𝐚𝐜𝐡 𝐒𝐭𝐚𝐭𝐞'𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐒𝐜𝐞𝐧𝐞 𝐰𝐢𝐭𝐡 𝐉𝐮𝐝𝐬𝐨𝐧 𝐇𝐢𝐥𝐥 🌿

    Join Ben and AnnaRae this week on High Spirits as we delve deep into Georgia’s newly launched cannabis program with Judson Hill, the Georgia Market President for Fine Fettle, one of the state’s six licensed operators. This episode will explore the current landscape of cannabis in Georgia, the emerging dynamics between cannabis and hemp, and what the future holds for patients and consumers in the state.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:
    Georgia’s medical cannabis market is just sprouting, presenting unique opportunities and challenges. Judson Hill brings his insider perspective on navigating this nascent industry, from the legislative battles to the operational hurdles. We'll discuss the size, functionality, and potential growth of the market, and how Fine Fettle is positioning itself to serve Georgia's patient community.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    𝘔𝘢𝘳𝘬𝘦𝘵 𝘖𝘷𝘦𝘳𝘷𝘪𝘦𝘸: Insight into the current state of Georgia's cannabis program and its future trajectory.

    𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴 𝘷𝘴. 𝘏𝘦𝘮𝘱: Discussion on the interplay and competition between the cannabis and hemp markets in Georgia.

    𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴: Learn about Fine Fettle's approach to lobbying, education, and market differentiation in a state with a complex regulatory landscape.

    🌟 𝗠𝗲𝗲𝘁 𝗝𝘂𝗱𝘀𝗼𝗻 𝗛𝗶𝗹𝗹:
    A native Atlantan and forward-thinking leader, Judson Hill is at the forefront of introducing medical cannabis to Georgia. With a background in fundraising and developing sales organizations across various industries, Judson now focuses on lobbying, government affairs, and educating Georgians about the benefits of medical cannabis. His work is pivotal in shaping a responsible and patient-centered cannabis market in his home state.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?
    This episode is a must-listen for anyone interested in the evolving cannabis industry, particularly in states with new or expanding programs. Whether you’re a patient, provider, industry stakeholder, or simply a curious listener, Judson’s experiences and insights offer a comprehensive look at what it takes to launch and lead a cannabis operation under complex regulatory conditions.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩!🌿

    It's been another eventful week in the world of cannabis, and we're excited to talk about it. Here's some of the topics that are top of mind:

    🇺🇸 Kamala taps Gov. Tim Walz of MN as her running mate
    🌰 Ohio launches adult use sales
    ❌ Missouri bans Delta 8 and unlicensed retailers
    📈 Q2 earnings are out and companies are refinancing their debt
    ➕ More!

    As always, High Spirits is more than a podcast – it's a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what's important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌿 𝐖𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐊𝐚𝐦𝐚𝐥𝐚 𝐇𝐚𝐫𝐫𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐚𝐧𝐝 𝐂𝐫𝐢𝐦𝐢𝐧𝐚𝐥 𝐉𝐮𝐬𝐭𝐢𝐜𝐞 𝐑𝐞𝐟𝐨𝐫𝐦? 🌿

    Join Ben and AnnaRae this week on High Spirits as we delve into the potential impacts of Kamala Harris' leadership on the cannabis industry and criminal justice reform. With President Biden stepping aside, Kamala Harris' role could become pivotal in shaping the future policies that would significantly affect both the cannabis industry and ongoing criminal justice reform efforts.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:
    As we navigate these changing political tides, our guest, Jason Ortiz, Director of Strategic Initiatives at the Last Prisoner Project, brings a deeply personal and professional perspective to the discussion. We'll revisit Kamala Harris' stance during the 2020 campaign, examine the current state of criminal justice reform, and speculate on how Harris might influence future policies related to cannabis.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    𝘒𝘢𝘮𝘢𝘭𝘢’𝘴 𝘐𝘮𝘱𝘢𝘤𝘵: Explore what Kamala Harris' leadership could mean for future cannabis policies and criminal justice reform.

    𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘙𝘦𝘧𝘰𝘳𝘮: Gain insight into the intersection of cannabis legalization and criminal justice, particularly how federal and state levels are taking action (or inaction).

    𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺 𝘢𝘯𝘥 𝘈𝘤𝘵𝘪𝘰𝘯: Learn from Jason’s extensive experience in advocating for cannabis justice and how grassroots movements can influence significant policy changes.

    🌟 𝗠𝗲𝗲𝘁 𝗝𝗮𝘀𝗼𝗻 𝗢𝗿𝘁𝗶𝘇:
    Jason Ortiz, a cannabis justice advocate, has turned personal adversity into a platform for change. From being arrested at 16 for simple cannabis possession to leading strategic initiatives for the Last Prisoner Project, Jason's journey is a testament to the power of advocacy and determination. His work with the Minority Cannabis Business Association and as a drafter of key legislation in Connecticut showcases his impact on creating equitable cannabis policies.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?
    This episode is crucial for anyone interested in the future of cannabis regulation, the dynamics of political leadership on social issues, and the ongoing efforts to reform criminal justice. Jason’s insights provide a unique look at the challenges and opportunities within the advocacy landscape, making this a must-listen for activists, policymakers, and anyone interested in the intersection of cannabis and justice.

    Tune in to High Spirits every Thursday, live on LinkedIn, and join the conversation!

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Join Ben and AnnaRae on High Spirits for a lively discussion with Nico Richardson, CEO of Texas Original (fka Compassionate Cultivation), the leading medical marijuana and cannabis dispensary in Texas. This episode delves into the complex landscape of hemp and cannabis in the Lone Star State, exploring the regulatory, economic, and societal challenges that shape this rapidly evolving market.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:
    Texas is at a crossroads with its hemp and cannabis policies, creating a dynamic battleground for legislation and public opinion. Nico Richardson will share his firsthand experiences and insights into the challenges faced by the cannabis industry in Texas, where subtle differences between hemp and cannabis under the law can have significant implications. We'll discuss the ongoing lobbying efforts, the current state of affairs at the Texas Capitol, and what the future holds for both markets in one of America's most conservative states.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    𝘕𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘯𝘨 𝘋𝘶𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘴 🧭: Understand the key differences and challenges between the hemp and cannabis industries in Texas.

    𝘓𝘰𝘣𝘣𝘺𝘪𝘯𝘨 𝘌𝘧𝘧𝘰𝘳𝘵𝘴 🗳️: Hear about the intense lobbying on both sides of the hemp vs. cannabis debate and its potential impacts on future legislation.

    𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 👀: Gain insights from the perspective of Texas’s largest medical cannabis operator on how these issues affect business operations and patient access.

    𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴 🔮: Explore the possible outcomes of this heated debate and what it means for the broader cannabis industry in Texas.

    🌟 𝗠𝗲𝗲𝘁 𝗡𝗶𝗰𝗼 𝗥𝗶𝗰𝗵𝗮𝗿𝗱𝘀𝗼𝗻:
    Nico Richardson is a seasoned leader and advocate in the cannabis industry, with extensive experience navigating the complex regulatory environments of conservative markets. As CEO of Texas Original, Nico has been at the forefront of efforts to expand patient access to medical cannabis while advocating for sensible cannabis reforms in Texas. His deep understanding of the political and business landscapes makes him a pivotal figure in the ongoing discussions about cannabis policy in the state.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?
    This episode is essential for anyone interested in the intersection of cannabis and hemp, especially in a state as pivotal as Texas. Whether you're a cannabis entrepreneur, policy maker, patient advocate, or curious about the evolving legal landscape, Nico’s insights offer a valuable perspective on the complexities of operating in a restrictive market.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌿 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝘂𝗻𝗰𝗶𝗹?! 🌿

    Join us this week as we sit down with Amy Deneson, the Executive Director and Co-Founder of the Cannabis Media Council (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:
    In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critical than ever. The CMC aims to fill this gap by partnering with major media outlets, such as Hearst, to drive ethical mainstream acceptance of cannabis. This episode delves into the CMC’s commitments to disciplined, fact-based advertising and their mission to advocate for mainstream awareness through powerful, people-centered campaigns.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    🔮 𝘊𝘔𝘊’𝘴 𝘔𝘪𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘝𝘪𝘴𝘪𝘰𝘯: Discover the core objectives of the Cannabis Media Council and how they plan to transform cannabis advertising.

    🔭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨: Understand the strategies Amy and her team are employing to navigate the complex media landscape and promote positive cannabis experiences.

    🔗 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘉𝘢𝘳𝘳𝘪𝘦𝘳𝘴: Explore how the CMC is working to end media moratoriums and establish guidelines that foster media accountability and expansion.

    📢 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺: Learn about the national campaigns the CMC is running to normalize cannabis consumption and educate the public on its benefits.

    🌟 𝗠𝗲𝗲𝘁 𝗔𝗺𝘆 𝗗𝗲𝗻𝗲𝘀𝗼𝗻:
    Amy Deneson is a dynamic leader and a veteran in the fields of advertising, technology, and social impact. As the co-founder of Pheno Collective and the Cannabis Media Council, Amy combines her extensive marketing expertise with a profound commitment to social justice and education in the cannabis industry. Her work is driven by a desire to challenge the status quo and promote inclusive, community-oriented business practices at scale.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?
    This episode is a must-listen for anyone interested in cannabis advocacy, marketing professionals, and entrepreneurs looking for insights into effective communication strategies within the industry. Amy’s unique perspective on advertising and her strategic approach to media relations provide invaluable lessons on driving change and fostering acceptance.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

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    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • How might the Supreme Court's recent decisions reshape the cannabis industry as we know it? This episode of High Spirits promises to answer that and more.

    We dive deep into the pivotal topic of the Chevron ruling and its sweeping consequences for the cannabis sector, especially with Schedule III reclassification on the horizon. Leah Heise, a renowned legal expert in government enforcement, joins us to break down the complexities. Together, we explore the historical context of Chevron deference, the Supreme Court's shift in reducing it, and what this means for cannabis businesses navigating an increasingly uncertain regulatory landscape.

    As we delve deeper, we tackle the controversial 280E tax code, its potential unconstitutionality, and the implications for cannabis businesses. From the future of the Farm Bill to the evolving state-level regulations and the current conservative push against big government, we cover it all.

    We wrap up by reflecting on the legal challenges and strategies within the industry, while sincerely thanking our listeners for their unwavering support. We're excited to continue this journey with you for the next 50 episodes and beyond!

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Unlock the secrets of effective THC distribution and brand presence in our latest episode! We start by breaking down the most recent developments in the cannabis industry, including a GOP congressional panel's controversial attempt to block marijuana rescheduling and Tennessee's strict ban on Delta-8. We'll also discuss Walgreens' bold decision to stock CBD products and the FDA's looming decision on Juul vaping products. Joining us is Scott O'Malley, CEO of the Clarity Company, who offers unparalleled insights into the burgeoning hemp-infused beverage market, sharing the company's growth story, distribution hurdles, and team-building strategies.

    Discover the art of building a powerful brand presence through meticulous distribution strategies. Our discussion includes the importance of strong relationships with distribution managers and marketplace representatives and how consumer research fuels our marketing decisions. Learn about the pivotal role of educating retailers on product differentiation and implementing marketing programs designed to boost sales. We'll also delve into the collaborative planning needed to forge effective long-term strategies, ensuring success in a constantly evolving market.

    Finally, we tackle the complexities of state-specific THC distribution strategies and the promising future of THC beverages as alcohol alternatives. Scott sheds light on navigating different distribution models, evaluating partners, and the medicinal benefits of THC drinks. Hear about the unique regulatory landscape, including Minnesota's proactive legislative fixes and Iowa's peculiar serving laws. Wrap up with an engaging Q&A session, where we express our gratitude for your continued support and share an exciting moment that underscores the growing influence of our show. Stay curious, stay informed, and keep your spirits high until the next episode!

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🎙 Join us for another 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩 🌿

    In one of those rare occasions we find Ben and AnnaRae in one place at the same time, at the Vertosa HQ, before AnnaRae jets off on her next trip, we have much to catch-up on!

    🍺 California: Vape Gate Part Deux?
    👮 Maryland: Historic pardoning of 175,000 cannabis convictions
    ☀️ Florida: The Cannabist exits the Sunshine State
    ❌ 𝗣𝗼𝗹𝗶𝗰𝘆 𝗨𝗽𝗱𝗮𝘁𝗲: All things hemp, cannabis, and Farm Bill
    ➕ Oh, and HAPPY FIRST BIRTHDAY TO US!!! (belated...oops)

    As always, High Spirits is more than a podcast – it's a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what's important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Curious about cannabis investment? Join us as we uncover the dynamic world of cannabinoid capital with Heather Molloy. Our adventure begins with a deep dive into the evolving regulatory landscape and its transformative impact on the industry.

    We then transition to the challenges and triumphs of managing a first-time cannabis-focused investment fund. Initially supported by a single family, Speedwell has successfully invested in promising companies like Garden Society, Terpene Belt Farms, and more. Heather shares her expertise on navigating regulatory changes and leveraging data for success, while also exploring the fascinating interplay between cannabis and crypto markets. Get ready for an in-depth look at the diverse opportunities within the cannabis sector, from data services to brand scalability.

    Finally, we tackle the complex world of cannabis investments, emphasizing the importance of high-risk tolerance and a long-term perspective. Discover the critical issues surrounding safe banking, especially for women and minority business owners, and understand the broader implications of the SAFE Banking Act. We also explore the potential within the tobacco, beverage, and multi-state operator sectors, shedding light on strategic moves and the importance of strong management. Tune in to understand how grassroots investment movements can shape the future of the cannabis industry.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • We kick off with insights from CANNRA, a thrilling event where regulators and industry leaders unite to tackle the pressing challenges in cannabis and hemp regulation. Hear firsthand accounts from AnnaRae and Ben about the local market dynamics and the need for robust legislation to steer the industry toward a prosperous future.

    This episode features the inspiring Wendy Berger, a board member at Green Thumb Industries (GTI) and an ardent supporter of women entrepreneurs. Wendy shares her remarkable journey from CEO to investor, to a pivotal role at GTI, revealing how her passion for plant-based medicine led to a transformative partnership with Ben Kovler. We delve into the complexities of board accountability, compensation, and the indispensable role of risk management in an industry fraught with uncertainty and rapid evolution.

    Our discussion highlights the significance of diverse board representation, backed by compelling data from S&P and Harvard studies. Wendy sheds light on GTI's strategic recruitment efforts, including the addition of high-profile and diverse voices to their board. We also explore the burgeoning relationship between the cannabis and alcohol industries and discuss innovative strategies employed by companies like GTI to maintain a competitive edge. Tune in for a comprehensive insights-packed episode that promises to broaden your understanding of the cannabis industry's board dynamics and regulatory landscape.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Prepare to unlock the secrets of California's cannabis retail market with our special guest, Lauren Carpenter, CEO and co-founder of Embarc. Through her unique journey from MedMen to SweetFlower to leading Embarc, Lauren offers unparalleled insights into the bustling hubs of Los Angeles and Oakland, as well as the challenges and opportunities of opening and operating in more restrictive areas. Plus, catch-up with AnnaRae and Ben on recent conversations around Europe, a potential new book club inspired by the book "The Five Dysfunctions of a Team," complete with Ben's new ... workout routine?

    We dissect the shifting dynamics in cannabis licensing, comparing specialization and vertical integration, and share the compelling story of opening the first Embarc store in South Lake Tahoe during the pandemic. Expanding to 15 stores across California wasn't easy, and we reveal the strategic decision-making and rapid execution essential for success. Lauren's background in government affairs plays a crucial role in Embarc's approach to competitive licensing and community engagement, underscoring the importance of recognizing cannabis's historical presence in diverse communities.

    Explore the industry's complexities, from navigating saturated markets and varying regional policies to building a resilient company culture and selecting the right brands. Lauren and the crew delves into the importance of customer loyalty programs, managing growth, and upskilling team members to maintain a personalized touch amidst expansion. Finally, we reflect on the ongoing investment in culture and personal growth, sharing what it takes to thrive as a first-time CEO in the evolving cannabis landscape. Join us for a masterclass in cannabis retail, packed with actionable insights and real-world experiences.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Unlock the complexity of hemp legislation's ever-changing landscape with the help of Michelle Bodian from Vicente LLP, who joins hosts AnnaRae and Ben in their exploration of new Farm Bill language and state level policy. In this whirlwind of an episode, we analyze the seismic shifts rocking the hemp industry. Brace yourself for a ride through the eye of a legislative storm, with our guest's seasoned insights guiding us through the implications for everyone from small farmers to bold investors.

    After a controversial amendment to the Farm Bill was introduced by Rep. Mary Miller (R-IL), listen in as we dissect the complex beast that is lawmaking in the hemp space. The hemp & cannabis community is splitting and aligning in fascinating ways, and we're here to chart the political and economic fault lines. From the Mary Miller Amendment's potential impact to the future of synthetic cannabinoids and THC regulation, we're pulling back the curtain to reveal what's at stake for the industry's players.

    Finally, step into the compliance quandary faced by national hemp brands as they navigate the labyrinth of state regulations. We opine over the strategic moves necessary to thrive in markets from Kentucky to Minnesota, where the regulatory terrain is as diverse as the products on the shelves. With enforcement actions sprouting up like weeds and FDA warning letters scarce, this episode is your map to the unpredictable terrain of the hemp industry's regulatory battlefield.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Discover the future of the cannabis industry through the eyes of Ian Dominguez from Delta Emerald Ventures. From the perplexing world of PPP loans to the seismic shift anticipated with Biden's Schedule 3 announcement, this episode is a journey through the current state of the cannabis industry. We're not just talking politics; we're breaking down investment strategies, consumer trends, and the hemp beverage boom that's got even the big players like Curaleaf taking a sip.

    As we wrap this episode, a heartfelt nod goes out to NCIA and their Annual Lobby Days that was happening this week and the tireless advocates shaping the landscape for safe cannabinoid use. We're raising a glass to the collaborations that fuel progress and the relentless curiosity that keeps us all on our toes. So join us, be part of the dialogue, and let's navigate the highs and lows of the cannabis industry together.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Chris Jackson of the Michigan Legislative Black Caucus joins us to shed light on the fascinating and, at times, tumultuous world of the cannabis industry. Amid the buzz of finance and policy, we zero in on the unexpected resilience of smaller cannabis firms against their behemoth counterparts. The wide-reaching implications of shifts in policy influence and industry reform are at the forefront of our discussion, offering a glimpse into the current maze of the cannabis business landscape.

    Venturing into the Michigan market, we discuss the ironic twists of the free economy as it relates to cannabis, where saturation and consumer preferences are major players. With insights into the craft cannabis wave and the impact of safe banking and rescheduling, we uncover parallels with Michigan's thriving brewery scene and the strategies emerging for businesses navigating these waters without vast financial resources. This segment dives into the nitty-gritty of market trends, the importance of creative partnerships, and the pressing need for systemic reform.

    Wrapping up the episode, we highlight the significance of industry representation in government and the ongoing battle for equity within the cannabis sector. As the NCIA Lobby Days approach, we underscore the value of these engagements for educating Congress and furthering policy. We also contemplate the necessity for personal growth and community development within the industry, to cultivate progress and maintain unity in the face of potential fragmentation. Join us for this thought-provoking exploration into the complexities of advocating for a robust and equitable future in the realm of cannabis.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

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    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Celebrate with us as we pop the cork on High Spirits' 41st episode and our brand new look, toasting to a groundbreaking shift in cannabis policy reform. Ben and AnnaRae guide us through the DEA's landmark decision to reschedule cannabis. You won't want to miss the insights gained from the recent draft of the Farm Bill and the vital discussions on the Senate's latest legalization bill. Let's raise our glasses to the trailblazers and the continuing support of our vibrant listener community - the heartbeat of our podcast's success.

    As we venture into the world of hemp and cannabis, we spotlight the growth spurts and roadblocks following the 2018 Farm Bill and what the newest draft means. Witness how hemp continues to fragment, akin to cannabis, like Georgia's vertically integrated program and California's AB2223 are reshaping the hemp industry, creating opportunities as well as regulatory headaches. We peel back the layers on AB 2223's attempt to streamline the chaos in CA, all while keeping an ear to the ground for the scientific insights shaping tomorrow's policies. Together, let's navigate the shifting tides of cannabis policy across the US, understanding the challenges and embracing the potential of this green revolution.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.