Эпизоды
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When you’re looking for clients, there are a lot of ways to go about it. One of the simplest, most effective ways is to go to other people’s existing clients. If you can get someone else’s endorsement, their client base can become your client base.
Today, I look at this strategy: why it works, what’s the best way to capitalize on it, and how it relates to the analogy of the money tree. I talk about why you should put yourself in front of other people’s audiences for free, how to do it most efficiently, and the importance of getting the endorsement of a highly trusted name.
“It’s never, ever, ever a bad idea to talk to other people’s audiences.”
- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
How talking to other people’s audiences can help you glean clients How to use this technique most efficiently Why you should put yourself in front of other people’s audiences for free The importance of picking a trusted name The money tree analogyMentioned Resources:
Book Yourself Solid Five Things You Need To Do Every Morning To Get You More Clients In 60 DaysGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Everybody knows about return on investment, and everybody knows you need it. But not everybody knows about the different areas of ROI your client may be looking for. Being able to identify the right area for a given situation can mean the difference between success and failure for your marketing strategies and your coaching business.
Today, I list the four types of return on investment and explore them all, giving examples of each and explaining how you can use them to turn your relationship with your clients into a win-win situation. I also discuss the importance of keeping your advertised ROI tangible and specific.
“Be sure that the results you are delivering go beyond the advice that people chew on.”
- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The four areas of return on investment How you can avoid pitching the wrong kind of return The importance of keeping your advertised ROI tangible Why you should look for positive, specific outcomes for your existing clientsMentioned Resources:
Book Yourself Solid Five Things You Need To Do Every Morning To Get You More Clients In 60 DaysGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Пропущенные эпизоды?
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Everyone talks about the importance of developing your values, your purpose, and understanding your direction, etc. While it may not seem very important, having this understanding of your values is vital when you're developing a personal brand business, because it helps attract people to you. It doesn't have to be something on a global scale like world peace or ending world hunger; you just have to know what's important to you.
In today's episode, I look at why you want to develop your "Why You Do It" statement. I talk about how developing your Why is so important for your business, and how it helps you attract the right people. I also share my big motivating why and how a nanny's Why helped win me over.
"Why you do what you do is really where you put your stamp of personality and of value into the essence of your business."- Matthew Kimberly
This week on Book Yourself Solid® Marketing For Coaches Podcast:
What is a “Why You Do It Statement” Why it’s difficult to resonate with people if you only work for money How a candidate for my son’s nanny won me over with her Why What is a value statement My big motivating Why Attracting the right kind of client with your WhyMentioned Resources:
Book: The Values Factor, by Dr. John Demartini Book Yourself Solid Heroic Public SpeakingGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Do you need to develop a new program over 9 months? We do need to workshop new products with clients, but many believe that the only way to perfect it is through working with those clients at a cheap rate for an exceptionally long period. However, I've found that if you develop a product over several months, you're more likely to lose momentum, and quit. So why workshop a program to exhaustion when all you need is a weekend?
In today's episode, I talk about launching new products and why you don't need to develop them over months. I explain how losing momentum can derail your product, and why some products only need a weekend to workshop. I show some of the benefits of building a short course that can be turned into an evergreen program. I also provide examples of successful workshops that I ran in a short-term period and explain why I decided to not grow them further.
"Whenever you come up with a new concept, a new idea, a new offering, a new product, a new service, a new experience, a new course -whatever that might be- it's almost always a mistake to offer it as a six- or nine-month program."- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The development process for new offers What happens when you commit to an idea and lose momentum The benefits of workshopping an idea over a weekend Being comfortable with not running with every product you develop Getting data quickly to determine if your product is helpful Creating recurring revenue with workshops How new products can not align with company goalsMentioned Resources:
Book Yourself Solid Delightful EmailsGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Today marks the one-year anniversary of relaunching my Book Yourself Solid program. Therefore, I wanted to take a few minutes to celebrate our wins and take a look back at my 12-year journey with Book Yourself Solid. This is also a shout-out to everyone who has listened to this podcast, joined our Facebook group, taken a free master class, or supported us in other ways. Our future is bright and booked solid!
In today's episode, I take some time to reflect on my 12 years working as a Book Yourself Solid coach. I share how I became involved with Michael Port and how I wasn't happy running my own company. I celebrate what I have helped accomplished after relaunching my Book Yourself Solid program in the past year. I also explain how the Book Yourself Solid Advisory Board works and helps coaches.
"You cannot be behind in your own journey. You are on the right path!"- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
My work life before becoming a coach How I got involved working with Michael Port Building what you say you’re going to do What I have accomplished during my time working with Book Yourself Solid How the Book Yourself Solid Advisory Board works The successes of this past year despite all the hardship in the worldMentioned Resources:
Book Yourself Solid Book: Get a F*cking Grip, by Matt Kimberley Heroic Public SpeakingGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Do you have a list of things that should get done, but you never feel motivated to finish them? We like to spend time and money on things that we value, but even when we work on a personal project if there are no consequences for missing a deadline we continue to push this work off forever. What’s funny is that there are certain tasks that we dislike doing, such as paying bills or going to the dentist, but we still prioritize them because there are heightened consequences for missing those deadlines. Therefore, if you feel like you're never going to finish your book, your course, or set up your business, you may need to set up a larger consequence for not finishing your project on time.
In today's episode, I discuss 3 types of constraints that I find are effective at helping meet your deadlines. I clarify why it's easier to hold yourself accountable in groups as opposed to self-imposed deadlines. I explain how heightening the consequences of missing a deadline through financial penalties can help you be more motivated to work on your project. I also provide examples of financial constraints others have used to meet their deadlines, and ways you can hold yourself accountable through pre-sales.
"The consequences of just having an accountability buddy are often a lot less than, you know, ramped up accountability, like if there's a financial penalty or if there is a strong or important emotional penalty."- Matthew Kimberly
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Why we have difficulty completing the “should get done” list The different types of deadlines you can impose on yourself How Michael Port held someone accountable with a $10,000 check Heightening the consequences of missing your deadlines What are personal financial restraints? Using pre-sale to encourage you to finish your courseMentioned Resources:
Book Yourself Solid Book: Profit First, by Mike Michalowicz Website: MiraseeGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Do you have a coaching business or a coaching job? Everyone aspires to have a well-paid and stress-free job, but it's very rare to get both. If you have a business, specifically a coaching one, then that allows you the freedom to work as much or as little as you want. So, if you feel like you're chasing a million-dollar business or don't want the stress of a million-dollar business then all you need is Five Clients and a Telephone!
In today's episode, I explain the Five Clients and a Telephone strategy to grow a 6-figure business. I demonstrate how easily your income can be scaled based on the number of clients you have. I talk about value propositions and how this helps justify your pricing as it goes up. Additionally, I clarify why choosing the right target market helps make your sales goals more achievable.
"I've seen people spend $12,000 on, you know, weekend mastermind or an appointment with a life coach who was going to destroy a limiting belief that’s costing them hundreds of thousands in a lifetime.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Why people prefer the safeguards that come from working in a business The Five Clients and a Telephone strategy Scaling your income based on the number of clients you manage How a value proposition can help you justify increasing your rate Choosing the right target market that aligns with your needs The Book Yourself Solid Reseller ProgramMentioned Resources:
Book Yourself Solid Book: Get a F*cking Grip, by Matt KimberleyGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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90% of business problems are personal problems in disguise is a wonderful quote you've heard me use multiple times on this podcast by my business partner Michael Port. Most of our business problems are direct results of the amount of work we put into the business. So the real question you need to ask is what is the personal problem you have that makes writing emails, making sales calls, or growing your business so difficult?
In today's episode, I unpack how our personal problems can affect our business. I explain why we need to involve others when trying to resolve our personal problems. I provide some examples of ways we can hold ourselves accountable. I also talk about making yourself quotable and how that helps you gain more recognition.
"The idea in order for it to be executed has to first pass through the decision making part of your brain which says this is a decision I am prepared to take.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Why being quotable correlates to the amount of recognition you get What it means for businesses to be binary Some of the personal problems that can affect our business What can we do to mitigate against our business problems growing Why having accountability can help us resolve our business problems How to raise the stakes with your businessMentioned Resources:
Book Yourself Solid Heroic Public SpeakingGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Are you feeling overwhelmed? As coaches, we are usually running the coaching, sales, marketing, and every other aspect of our business. The amount of never-ending work can certainly feel overwhelming! While some people can motivate themselves through it, others can become paralyzed and not get any work done. When you feel overwhelmed it's important to stop guessing what the solution may be and start relying on a proven system that helps walk you out of it, one step at a time.
In today's episode, I talk about overwhelm and ways to help deal with it. I clarify how overwhelm affects everyone differently. I discuss the symptoms of overwhelm and why it's important to have the self-awareness to identify when you're overwhelmed. I also explain why we need to have a system in place to take one step forward instead of relying on guesswork.
"It's not something I've solved, but I think self-awareness is not necessarily about solving all of your problems. It's being aware of your problems and knowing that there is a path to solve them.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Why I got called the “hemorrhoid guy” because of my own speech How overwhelm can affect people differently The role self-awareness plays in overcoming overwhelm How I get myself out of an overwhelming funk Symptoms of overwhelm The power of processMentioned Resources:
Book: Steal the Show, by Michael PortGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Do you even need to send proposals? While they are important for the corporate markets that need everything on paper, I see proposals as a limiter on a coach's ability to sign new clients. In my ideal world, coaches would not use proposals, but if you live in the real world there are still some steps you can take to make sure your clients agree to your proposals.
In today’s episode, I talk about ways to improve your proposals. I share why I think coaches should not send proposals. I teach about what you should be asking the client before sending a proposal and why you need to include validity dates on your offers. I also give an audience shout-out to Divian Mistry for the wonderful review he recently gave on Apple Podcast.
"As a general rule, if you're providing coaching services, I think the ideal situation is no proposal at all. - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The audience shoutout to Divian Mistry The reasons for submitting proposals Situations where you don’t need a proposal When contracts should be signed during the closing process Why clients need to be emotionally invested before sending a proposal What to say to potential clients before sending a proposal What to clarify to potential clients if they don’t follow up on your proposalResources Mentioned:
Website: Headache Free Automations Website: Podcast Network Solutions Thrivecart Book: You Can’t Teach a Kid to Ride A Bike, by David SandlerGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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What is keeping you distracted from your work? I'm not just talking about social media feeds or a shiny object in front of you, but there are so many distractions that just come from your mind in the form of ideas. Every idea seems like an opportunity that we cannot miss, but in truth, we just need to put on some blinders and focus on our one path.
In today's episode, I break down the concept of "idearrhea" and what happens when you have too many ideas. I talk about what it means that entrepreneurs don't fail for a lack of opportunity. I discuss why accountability is important to work on an idea. I also share what I think is a big problem that too many coaches focus on.
"What is my single path? and is what I'm doing today in service of putting one step in front of the other so that even when I don't feel like it, and even when opportunity is everywhere I am making progress in the direction that I want to make?” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
What is “Idearrhea”? How constant streams of ideas can keep us from accomplishing one My ridiculous metaphor comparing fertility treatments to having too many ideas Find a way to hold yourself accountable What coaches need to do instead of trying to create newer productsGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide.
In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout out to Otiti Jasmine for her wonderful review.
"When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
An Audience Shout Out to Otiti Jasmine Reasons why people struggle to sell their services and not someone else’s My Action Based Coaching Plan Defining a sales job and how it reflects on our value Selling a persona instead of selling yourself How to determine what personal information you share contributes to your brand Why a patented intellectual process can help you overcome selling yourselfResources Mentioned:
Podkite Otiti Jasmine The Coaching Industry in Crisis? Ruth Kudzi Weighs In A Red Velvet Rope Policy for Your Coaching Business How Coaches Should Answer the Question “Can I Pick Your Brain?” Mike Michalowicz Podcast Book Yourself Solid You Can’t Teach a Kid to Ride a Bike At a Seminar, by David SandlerGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Is the company you keep affecting your professional reputation? Business can be just like grade school in that you can be judged harshly by the people you associate with. If you hang out with business professionals who never deliver on their word, you may develop that reputation by association. It's vital to be aware of how others can tarnish your reputation in a personality-based business.
In this episode, I share a cautionary tale from my boarding school days about why I was selected for a drug test despite never doing drugs. I share why I felt this was an unfair association for me but use this as a warning about the company you keep with your business. I talk about the importance of knowing your company values and why personality-based businesses are so dependent on reputations.
"It takes a long time to build a reputation and a few minutes to undo it."-Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
What my boarding school experience was like The reason I was selected for a drug test at school despite never doing drugs How my boarding school experience relates to the company you keep in your business Why you need to take a hard look at your business values Why the company you keep has a major impact on a personality-based businessGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Do you have a common enemy that your audience can rally behind? We often hear the term magnetic personality to describe someone that attracts all the clients, but no one seems to remember that magnetic personalities must also repel. If you are willing to share your strong opinions about something or someone you hate, this can help you stand out as a rallying point for your audience.
In this episode, I share how to make your personal marketing brand more magnetic. I talk about how you show up in the world let people know what you're for or against. I clarify the difference between taking positions against others and public bullying. I also discuss how leading with negativity attracts the wrong kind of crowd.
"You want to be the kind of person is invited back onto stages, onto panels, onto television shows, and give your comments to the press, and you're only going to do this if you have a strong opinion." -Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Finding a common enemy for people to rally against Letting people know what you’re against by how you show up in the world How to create a flippant enemy by using “I hate” statements The difference between being against someone and public bullying Why you should never lead with negativityGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Is there a point to joining a coaching program if all the information is freely accessible? It may seem that there is no need to pay a coach if all the information is freely available, but no one is paying for information. What truly makes a coach valuable is their perspective and insight that cannot come from passively reading information.
In this episode, I talk about why it’s better to give away your highly valuable information. I clarify why a coach’s services are still valuable despite giving away free information. I also discuss why appealing to your client’s emotional side is just as important as their logical side.
“You’re never paying for the information; you’re paying for the result that comes with the information.”
-Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Why you want to give away highly valuable information The only instances where information is a highly traded commodity Pre-framing the value of the information you give away What is passive consumption? How a coach is still relevant if all the valuable information is freely accessible The importance of appealing to the emotional and logical sides of a client Being able to present the same information in multiple waysResources Mentioned:
Book Yourself SolidGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Do you really need to be on Clubhouse? Everyone is talking about how it's a must-have marketing tool. In fact, some people are already crushing it on Clubhouse, but that doesn't mean that this will be a great fit for your business. Having a great marketing platform does not always equal business development. What is more important is that you think about how you spend your time, energy, and attention.
In this episode, I share my thoughts on Clubhouse, and why I am not jumping on it just yet. I discuss the opportunity costs of new marketing tools and how to see if they fits within your market. I also share some thoughts from an email conversation I had with my friend Ian Brodie and the increase of marketing noise.
“It does represent a fantastic opportunity. The question is, with Clubhouse or with anything else, can you afford the opportunity cost?” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The increase in “marketing noise” in 2021 Lead Generation through broadcasting platforms How marketing platforms don’t always convert into business development The opportunity cost of new marketing tools Asking what are the businesses in your field doing?Resources Mentioned:
Book Yourself Solid Ian BrodieGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Are you in control of your money or is your money in control of you? Many people can maintain a balance sheet, but that doesn’t necessarily mean they know if they’re on track to hit their meeting their sales goals, or where their cash flow will be in the future. It’s vital for you to be aware of how your money is working for you, and more importantly, make sure you don’t run out of it!
In this episode, I share some tools that I use and recommend to clients to help manage your budget. I discuss simple methods to help monitor your sales goals as well as more complex goals to help you build up your cash flow projections. I also provide resources to help you learn more about managing your money and services that will help make this process easier for you.
“You should be able to tell in your small business at any one point, how much money you earned year to date.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Why you should know how your money is working Using a dashboard to monitor your sales goals How revenue numbers help determine if you’re on track for your sales goals The Post-It Note approach Why Thrivecart is a great tool for monitoring your income Why it’s always better to leave bookkeeping to the professionals How cash flow budgeting tools can help you make smarter budgetary decisions How much time you should spend on reviewing your budgetResources Mentioned:
Book Yourself Solid Bench You Need a Budget Thrivecart Profit for CoachesGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Ruth Kudzi is a business coach who helps her clients leverage their leadership skills and build their resilience, so they have businesses that represent them. In addition to her own successful coaching business and as a former Deputy Head Teacher and accredited trainer she wanted to create her own academy to support people in becoming coaches. Her coaching certification program combines a variety of approaches including neuroscience, positive psychology, personality profiling, normative models, and transactional analysis.
In this episode, Ruth and I discuss the coaching crisis in the UK that is caused by an influx of coaching programs that simply promise to make money quickly, and the increase skeptical clients. Ruth talks about the importance of shifting your client’s mindsets to improve the quality and integrity of your coaching program. We discuss the ethics of selling and how to properly use, not abuse, these techniques, and when to say, “I cannot help you”. Ruth also shares some advice on how to build your first 10 clients.
“If you’re really going to change people’s behavior, you have to go deeper because otherwise it’s like just building a house with no foundation. So, I think a coach needs to understand what’s going on in people’s brains."- Ruth Kudzi
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Why clients are becoming more skeptical of coaching programs The need to go deeper with clients and shift mindsets The difference between coaching, consulting, and mentorship How do we know if we need a coach? and how to choose one. What role mental health plays in coaching. Learning when to say “I cannot help you.” The slippery slope of sales tactics and emotional vulnerability How building long-term relationships are better than any sales tactic How to build your first 10 clientsResources Mentioned:
Book Yourself Solid Kudzi Coach Academy Million Dollar CoachGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Does this episode make you uncomfortable? Comfort is a dangerous place to be in your business. When coaches get comfortable, it makes it hard to accomplish the tasks they dislike which can halt the growth in their business. Even if you're not looking to grow, as a coach you very rarely have one client that will take care of you forever. The only way to move through that is to work through what makes you uncomfortable and keep doing it.
In this episode, I discuss why it's important to work through your discomfort and how getting comfortable can kill your business. I provide examples from my life when I had to work through discomfort and what I did to overcome it. I also give an actionable step you can do to start working on overcoming your discomfort.
“By expanding your comfort zone, your business benefits in ways that you never thought would be possible had you not been the sticking block or the barrier to growth by confusing yourself with your business."- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Why discomfort relates to growth The importance of repetition The Kimberly Kids Kidney Concept How to mitigate comfortability My examples of getting over discomfort What can make people uncomfortable in their business Actionable ideas to start getting over discomfortResources Mentioned:
Book Yourself Solid Single Malt MastermindGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Is there a correlation between valuable and actionable content? Everyone is trying to provide content that provides value to everyone, but it's difficult to create it when everyone has a different set of values. Instead, I want you to focus your energy elsewhere, and develop a magnetic personality that attracts clients that will want to work with you.
In this episode, I talk about why actionable and valuable content are not so important to your business. I explain how making a stance or even picking an enemy develops magnetism when attracting clients. I also give you an exercise to work on developing your magnetism.
“What's the correlation between valuable and actionable? Very little apart from specific periods of time when your washing machine breaks down."- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The meaning of valuable content Determining what is valuable in your life When actionable content is important Why you don't need content to be actionable and valuable Why should choose an enemy Why standing for or against something causes magnetismResources Mentioned:
Book Yourself Solid Single Malt MastermindGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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