Эпизоды
-
We’re in the middle of a massive shift. AI-powered tools like ChatGPT and Perplexity are reshaping how people find and consume information. But here’s the thing: Google is still the king of search. In fact, Google searches grew by 20% in 2024. So while AI is getting louder, traditional SEO isn’t going anywhere. It’s just evolving—and fast.
In his latest podcast episode, James discusses with SEO strategist Gert Mellak what’s changing in the world of SEO for e-commerce, what still works, and five practical things you can do right now to stay visible in this new search landscape.
Ready to scale your online business but not sure how? Let’s talk about your next growth step
Table of contents:
1. Google isn’t dead—but it’s not alone anymore
2. SEO is getting more technical (and smarter)
3. Search behavior is evolving, too
4. 5 things you can do to optimize right now
a. Strengthen your brand
b. Level up your product pages
c. Leverage Google Merchant Center (even if you don’t run ads)
d. Use social media to train the AI
e. Get ready for voice search
5. Final thought: Stay human
Google isn’t dead—but it’s not alone anymore
There’s been a lot of hype around ChatGPT and other AI tools, and for good reason. These tools are improving quickly and becoming new sources of traffic. James shares that one of his clients recently got a lead from ChatGPT—it referenced their business directly when the user asked a question.
But before you ditch your Google strategy, understand the scale: Google still gets 400 times more searches than ChatGPT. So while AI is rising, it’s not replacing Google overnight. What’s really happening is that search is fragmenting. Users are now blending Google, AI, forums, and social media to find answers. Your SEO strategy needs to reflect that.
Download From Google to GPT: 15 Ways to Stay Visible in Search (and the PDF transcription)
SEO is getting more technical (and smarter)
Remember the days of keyword stuffing? Thankfully, those are long gone. Today’s SEO is far more technical, and it’s increasingly about semantics—how search engines understand the meaning behind your content.
Modern SEO involves concepts like embeddings, vectors, and language models. That may sound complex, but the practical takeaway is this: Your content needs to make sense to machines and humans. That means blending AI-generated content with human editing and insight. A great SEO page today has depth, clarity, and structure—and it solves a real problem for the reader.
Search behavior is evolving, too
Users aren’t searching the same way they did even a year ago. On Google, people tend to enter short, refined queries. But in AI tools like ChatGPT and Perplexity, it’s more like a conversation—broad questions that get narrowed down through follow-ups.
This shift matters for e-commerce. Your product pages, blog content, and even social posts need to align with the kinds of questions users are asking in these new environments. If AI is going to surface your content, it needs to match the intent and language of the conversation.
5 things you can do to optimize right now
Here are five practical actions Gert and James looked at for improving your e-commerce SEO in the age of AI:
1. Strengthen your brand
The more people search for your brand by name, the better your chances of showing up everywhere—from Google to ChatGPT to social media. Strong brands dominate branded search results, attract backlinks, and get cited by AI tools.
Action: Be active on multiple platforms, share your story, and create content that positions you as a trusted expert in your niche.
2. Level up your product pages
Too many e-commerce stores just reword the manufacturer’s description. That’s not enough. Your product pages should be treated like landing pages. Add video, FAQs, real testimonials, and clear explanations of who the product is for.
Action: Make each product page uniquely valuable and ... -
Good hiring isn't just about filling roles but freeing yourself from low-value tasks. James shares how to build a business team that drives profit.
-
Пропущенные эпизоды?
-
Your business can only grow as fast as your systems allow. James and guest Lloyd Thompson discuss bottlenecks and business process optimization.
-
Some businesses chase trends. Others use video strategy to attract, engage, and convert. Guest Ben Amos has an approach that sets winners apart.
-
In 2025, people are more likely to ask AI than search engines for answers. James and PlatformLeverage's Gert Mellak discuss the impact on SEO.
-
Success isn’t just about strategy, but how you think. James dives into lessons from a resource that helped him build a life aligned with his goals.
-
Technology continues to evolve, with AI at the forefront of the transformation. Yet, AI limitations prove there’s more to success than automation.
-
From optimizing cash flow to leveraging AI in business, the top episodes of 2024 delivered incredible value. This post counts down the game-changers.
-
Luxury is evolving, no longer defined by material wealth. James explores how clarity, simplicity, and intentional living improve life and business.
-
It’s time to rethink the rules of long-term success. James breaks down the surprising strategies that help build a sustainable and rewarding business.
-
Seeking a better YouTube growth strategy? Hear how Zac Mason helped James turn his channel into a growing success, with actionable tips you can apply.
-
Entrepreneurs are seeing a world in flux. James explores how to embrace the changes, simplify your life and business, and prepare to thrive in 2025.
-
The secret to success isn’t always about doing more—it’s about doing better. James offers life advice on knowing when to simplify or chase growth.
-
Deciding when to sell your business takes some thinking. James and guest Lloyd Thompson look at financial, operational and emotional considerations.
-
Is SEO dead in the age of AI? James and guest Gert Mellak discuss the impact of the technology and the role of AI in SEO.
-
Intellectual property licensing lets businesses scale without the complexities of traditional growth. James and guest Bob Serling explore how.
- Показать больше
