Эпизоды
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When people in the know hear the word “community,” they think of Christina Garnett.
But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:
"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.Say hi, tell us about yourself, and what you like to tweet about. Make friends."You'll hear us talk about that tweet a lot in this week’s episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways.
Listen and learn:
Community as a response to COVID-era isolationThe TweetWhy it hitNot overthinking itContinuing to keep it realHaters gonna hatePre-Tweet careerPandemic Medium articleBurnout, vulnerability, reaching out and getting knownWhy people wanted herBeing a connectorData driven strategyThe voice of the communityParasocial relationships with brands, and how personal brands come into play with solidifying that relationshipDeciding not to become an influencerCreating her own job titleWhat drives ChristinaWhy companies need communityWhat Christina specifically brings to the tableThe personal and the professionalFind Christina:
Twitter
LinkedIn
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily).
But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author.
On her “Useless Etymology” channels, Jess presents word origins and history in an engaging and entertaining way, and is working on her third etymology book. We discuss how she concurrently built her careers as a journalist and a “pop etymologist” and how she’s balanced both.
Listen and learn:
Jess’s career in journalism Her Adweek chapter, and building a name for herself“How could you be so incurious?...”Why this topic interests me (Christine) so personallyJess’s research background”It's kind of like linguistic anthropology–linguistic sociology, more so…”Useless Etymology blogBuilding TikTok accounts for both Adweek and Useless Etymology“Once Upon A Word”Jess’s brand voice“I didn't want to jeopardize the career that was affiliated with my primary income…”Growing Useless EtymologyContent lessons“Words From Hell”The violent history of the word “decimate”“Offbeat word origins for curious minds…”Jess’s book development process“Useless Etymology: The Book”!“I actually let my audience choose for me…” What lights Jess up about etymology“Have you ever tried to read the OED?”The positive opportunities “Words From Hell” has opened upWords Unraveled podcastThe topic of Jess’s fourth bookFind Jess:
Blog
Podcast
TikTok
Instagram
Useless Etymology Instagram
Books:
Words From Hell
Once Upon A Word
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Пропущенные эпизоды?
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Today’s conversation is with a good friend of mine. Paul Ince, a.k.a. BizPaul, is the owner and founder of LikeMind Media, a content marketing agency in Loughborough, UK, as well as the founder of the MarketEd Live conference.
We talk about how Paul Ince, regular human, became Biz Paul, content marketing thought leader, back in the early days of social media. We also talk about being in touch with the things that light you up about what you do, and the challenges that can come along with expansion, especially if what your clients are really buying is you.
Finally, we get into my favorite thing about a personal brand: no matter what it is that you do, other people do it too, so what really makes you the right person for someone to work with? Because it's not about what you deliver. It's about what you personally bring to the table–and that, of course, is your personal brand.
A few of the things we hit in today’s episode:
Working for a national technology company How the 2008 Beijing Olympic games indirectly led to @bizpaul Becoming a content creator in the tech space“I had no intention of setting up a business…”Trying to sell an app people weren’t ready for……and deciding to focus on closing that knowledge gap insteadPaul’s first cringey business cardPaul’s first cringey pitch deck (it worked!)Not the footballerHow events changed the gameMarketEd LiveStarting to take on helpBalancing BizPaul and LikeMind Media“I don't really want to be known as the funky-shirted marketing guy…”What keeps him in the gameWhat he truly deliversWhat makes someone a fit—or not a fit⏤or LikeMind MediaWhat people are really buying into when it comes to BizPaul“Maybe it's a Gen X thing. I suspect it might be…”Find Paul:
BizPaul.com
PaulInce.com
LikeMind.Media
LinkedIn
Instagram
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Brooke Sellas of B Squared Media was on previously talking about the thing that she is known for: customer care. This time we’re digging into how she got known for it, what it really means to her, and her motivations behind it.
This is an especially relatable conversation because despite owning a successful marketing agency, appearing on massive stages such as Social Media Marketing World and Inbound, co-hosting a few prominent podcasts, and writing a book on her topic of expertise, Brooke initially struggled to put herself out there in each of those situations. In all cases, it was a nudge from someone else who believed in her that helped Brooke get to those next levels of visibility and thought leadership.
As you'll hear today, she is starting to take the reins a little bit more herself, and recognizing after all these years of all of this external validation showing that, yes, actually she is an expert, she does have something to say that people need to hear from her specifically, she's finally recognizing that these people may be onto something. She’s ready to start not just accepting these opportunities, but creating these opportunities and guiding where she wants her personal brand to go.
I hope Brooke takes a listen to this episode and says, “Wow, I sound pretty smart.” (Because she does.)
Here’s some of what we get into in today’s conversation:
How Brooke came to start B Squared MediaHow she got started in social media to begin withExpanding the agency beyond herselfHer professional point of difference“Think Conversation, Not CampaignTM”Why customer conversations are so vitalStepping into her personal brandGetting on stagesCo-hosting podcastsWriting her book, “Conversations That Connect”The future of Brooke’s personal brandBrooke’s true (professional) loveThe need Brooke truly solves for her clientsThe power of goofinessFind Brooke:
LinkedIn
B Squared Media
Book:
Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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When I first got to know Mario Marchese, aka Mario the Maker Magician, nearly a decade ago, he had already achieved some success as a children's birthday party magician (including performing for many NYC celebrities). Mario now has a full stage show, selling out theatres and festivals in NYC, London, Edinburgh, and Adelaide. He's won awards from the Magic Castle and has appeared on Sesame Street, Blue Peter, and The Tonight Show.
Here’s a bit of what we cover in today’s entertaining, inspiring conversation between friends:
How Mario went from teaching elementary school, to performing as a weekend magician, to running his own business (alongside his brilliant, visionary wife, Katie Marchese);Learning how to bring more of his genuine self (and his personal style) to his shows;An overheard comment that changed his life; Building his own show, quite literally;The celebrity moment that helped his dad finally understand;Shifting gears from living rooms to theatres (and learning how to fill them!);The four minutes of every show that make it all worthwhile;What it all means to Mario (and, hopefully, to his audiences);Why less is sometimes more.Find Mario at:
https://www.mariothemagician.
https://www.instagram.com/mariothemagician
Books:
The Maker Magician's Handbook: A Beginner's Guide to Magic + Making
Robot Magic: Beginner Robotics for the Maker and Magician
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Welcome back to “Let’s Talk About Brand”!
My 2023 was a little bit hectic; I did manage to get some incredible episodes released in autumn 2023…and then I didn't pick it back up. But I’ve finally got my feet under me again. And I'm back with a brand new format—one that I’m debuting today with myself as guest!
On this season’s episodes, my guests will first lead us through their own personal brand development. Then, I’m going to take them through a few of the deeper questions I go through with my clients to get to the heart of their genuine personal brand: their motivations, the value they bring, all that good stuff.
Let's get to it.
My career journey before I built my own personal brandTwo life-changing things that happened when I became a full-time journalistHow I leveraged my personal brand to launch a new careerHow Christine Gritmon Inc. has changed since May 20162020: amazing; 2021: awful; 2022: employed; 2023: laid offRe-embracing my personal brand in 2024Why I do what I doThe deeper needs people who work with me haveWhat I truly deliverBringing more personal elements into your personal brandI’m so excited to start the season. Let's go!
https://www.gritmon.com/ltab/s5e1cgritmon
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner.
He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry.
In today’s episode, Mike is going to walk us through the development of his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned!
Tune in as we talk about:
[00:00] Welcome Michael Stelzner
[04:28] How white papers launched Mike Stelzner's personal brand
[10:25] How did Mike pivot from being "The white paper guy" to social media?
[14:30] How did Mike build up his contacts in an industry he was relatively new to?
[16:45] How did Social Media Examiner Start?
[18:47] How did Mike move people from online content to an in-person conference?
[22:42] How does Mike balance three brands?
[25:37] How does Mike find up-and-coming industry voices?
[29:33] What should you do if you are asked to be on stage?
[30:25] What characteristic does Mike think makes someone successful?
[32:00] What is Mike's current mission?
[34:11] How to connect with Mike
Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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This week I’m excited to talk to fellow brand designer, Liz Mosley!
Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding.
We are also going to talk about the evolution of Liz's own personal brand, and we’re going to get to the things that she has learned from her own podcast, Building Your Brand.
Tune in as we talk about:
[00:00] Welcome Liz Mosley!
[02:26] How did Liz come to focus on branding?
[07:09] What has it been like for Liz to brand herself?
[09:06] How did you brand Liz Mosley Designs when it was a stationary company
[15:30] How it's different working with a fellow creative on the creative elements of their brand?
[18:42] What are the elements that creatives need to have in their branding?
[23:04] The story of Liz's brand transition
[27:30] How has Liz's podcast fit into her brand?
[31:20] Connect with Liz Mosley
Contact Liz Mosley
Podcast: Building Your Brand - https://www.lizmosley.net/podcast
Website: Liz Mosley Design - https://www.lizmosley.net/
Social Media at LizMMosley
Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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While a personal brand is … well…personal. It isn’t something you should work on defining on your own.
But have you ever thought about working with personal brand coach? Do you wonder what it would be like? What would you talk about? What conclusions would you walk away with?
This episode is going to be a little bit different. In this episode, I’m going to give you a little taste of what I do with clients in my personal branding work.
It's not like a whole session, but my brilliant podcast editor, Sarah Scott of Sarah Scott Studios, has said to me, “I think it might be interesting to see you do your thing on an episode.”
And so I've turned that right back around on her and said, “how about I do it with you?”
She of course agreed!
So I'm very excited for today's conversation with Sarah about her personal brand.
This is not nearly as thorough or as specific as I would do with an actual client, but I wanted to give you an episode that hopefully you could take some of this discussion back to yourself and use it to figure out some more of your own personal brand.
If you want to take a look at the guide I gave Sarah before our session you can download it here: https://www.gritmon.com/prework
Tune in as we talk about:
[00:03] Welcome! This episode will be a little different!
[01:31] Introducing the Guest: Sarah Scott
[02:49] Sarah's Journey from Healthcare Consulting to Podcast Management
[06:41] The Importance of Niching in Business
[09:41] How Your Experiences Can Lead to Building Your Personal Branding
[12:50] The Power of the Personal Brand Coaching Pre-Work
[14:21] Digging into Past Experience for Your Personal Brand
[23:30] Blending Skills to Define Your Personal Brand
[29:00] Building a Personal Brand
[32:33] One way Christine built her brand
[33:14] Choosing a platform for your brand
[35:49] Benefits of Establishing Your Brand
[38:34] The Power of Networking to Build Your Brand
[47:30] Defining Your Brand: The Struggle of Self-Representation
[51:42] Generous Curiosity: The Key to Successful Branding
[58:26] Where to Find Me: Connecting with Sarah Scott
[59:18] Wrapping Up: The Journey of Personal Branding
If you are ready to start taking your personal brand seriously. Start by downloading my Personal Branding Worksheet at https://www.gritmon.com/prework
Contact Sarah Scott
Website: Sarah Scott Studios
Linkedin: Sarah Scott
Show Links
https://www.gritmon.com/ltab/lets-talk-about-personal-band-coaching-session-sarah-scott
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Today I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay.
Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself.
Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whether it's planetary health or actual health. She works with and advises founders who stand out in their fields. Many of whom are women, people of color, and part of the LGBT+ community.
So today, Kaitlyn and I are going to discuss the development of her personal brand, which really started with developing her reputation in the market by doing the work and absorbing as much as she could from other startup founders. She talks about what influenced her to become an entrepreneur and how storytelling is such a large part of building a brand.
And finally, we're going to hear from her about how she put together her personal brand, how that is influenced by being a co-founder and the things that she personally struggled with.
Tune in as we talk about:
[00:00] Welcome Kaitlyn Barclay!
[03:37] Where did your career start, and how did it get to that point?
[07:09] Why did Kaitlyn decide to work with other companies first, rather than starting her own company? And how did that help you later?
[10:41] How did Kaitlyn's reputation get her into FitMob?
[13:21] Why is it that Kaitlyn decided to focus on building brands for startups? What is the focus of Scout Lab?
[15:50] How did Kaitlyn's personal brand change when she made the shift from consultant to agency founder?
[19:05] How does a two-founder brand work when it comes to those personal brands and how do those personal brands serve the agency?
[23:03] How does Kaitlyn help founders tell their stories?
[25:59] How does Kaitlyn help founders find the balance between professional and personal stories while highlighting their differences?
[28:22] Does a founder's personal brand help them build trust for investors and partners?
[31:00] What do you personally as Kaitlyn struggle with or have you struggled with the most in the past when it comes to your own personal brand?
[34:06] How to connect with Kaitlyn Barclay
Contact Kaitlyn Barclay
Website: Scout Labs - https://www.scoutlab.com/
Email:[email protected]
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging.
So that is, of course, what we are talking about today.
We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand.
Tune in as we talk about:
[00:00] Welcome Kate DiLeo!
[02:10] How do you define brand?
[04:16] How did Kate start to build a SaaS (software as a service) brand technology?
[06:28] Are there differences in the approach to building a personal brand vs a company brand?
[08:00] What about B2B or B2C, is there a difference in the brand messaging there?
[09:50] How does a brand get the consumer to ask "Who am I?"
[12:05] Where does brand messaging fit in with your overall marketing content?
[14:44] What do brands need to have in order to have a strong brand message
[17:03] When did brands shift from being aspirational to being real and relatable?
[20:10] Let's talk about becoming a personal brand inside of an organization
[22:55] How did Kate start her personal brand?
[28:05] What is the most effective way to get your brand message out there?
[30:18] Catch up with Kate DiLeo
Contact Kate DiLeo
Website: https://katedileo.com/
Linkedin: https://www.linkedin.com/in/katedileo/
Instagram: https://www.instagram.com/katedileo/
Show Links
https://www.gritmon.com/ltab/lets-talk-about-Building-Your-Brand-Messaging-Kate-DiLeo
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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On today's episode, I want you to be inspired by the personal brand story of George B. Thomas.
I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives.
Today we are going to talk about how he first grew his personal brand by aligning himself with other companies and what that led to. We're going to talk about his adventures within agencies and how they helped him to continue to evolve his brand. Then we will talk about the next phase of his career as he launches his own agency and how all that work became the unknown foundation that allowed him to launch quickly.
Finally, we talk about his newest initiative that goes beyond his agency work and speaks to the core of what he's always been about, which is, corralling untapped human potential and encouraging others to go for it the way others have encouraged him along his journey.
Tune in as we talk about:
[00:00] Welcome George B. Thomas!
[04:34] How did George start his personal brand?
[07:51] Personal Brand Lesson: Be very careful that you don't let what you think are weaknesses stop you, because many times what you think is a weakness can be your strength.
[09:14] What was George doing (before video, podcasting or any internet content) that captured the attention of Marcus Sheridan?
[11:03] Personal Brand Lesson: If you’re sitting in an organization you can become a leader. You can be a thought leader. Even if you're not the owner, even if you don't work for the organization that you're teaching the things around, that's the power of building a personal brand inside of the organization.
[15:31] When it comes to building a personal brand remember that different people engage with different types of humans. So its not a competition with others - you are just reaching the people you were meant reach and others are reaching the ones they are meant to reach.
[19:42] How George decided to start his own agency and how the work he had done on his personal brand helped him launch quickly.
[24:07] How does George decide what opportunities he is going to align himself to?
[29:18] What is next for George?
Geroge B. Thomas Podcast
HubHeros
Beyond Your Default
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again!
Today I’m talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are.
To do that we first define what a brand and culture is and we discuss what it means to make a measurable change in a culture. We also talked about how you find the message that your brand will be the vessel for. Then we wrap it up with a marketing lesson from Picasso.
Emmanuel Probst is the head of global thought leadership at Ipsos (one of the largest market research firms). He also teaches brand strategy at UCLA, and he's the author of "Assemblage: The Art and Science of Brand Transformation."
Tune in as we talk about how personal brands can make an impact:
[00:00] Welcome Emmanual Probst!
[03:09] How do you define a brand?
[06:52] How do you define culture?
[08:22] At what point are you considered to have a personal brand?
[11:20] Should you follow your gut or data when it comes to marketing your brand?
[14:02] Is there a separation between the person inside the brand and they things that are selling?
[17:51] How can you find the core message for your personal brand?
[21:20] What roles do influencers play?
[24:46] What marketing lessons can we learn from Picasso?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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What comes to mind when you think of personal brand design? Is it fonts? Colors? Logos? Images? Templates? All of the above? Or maybe none of the above?
That is not all that uncommon, a lot of people, when they think of design, they think of a consumer brand or something like that, or, some big corporation, but personal brands also need some design love too.
Today I’m talking with brand designer, Amy Walker from Bloom Creative about,what goes into brand design, what type of visual branding is useful for a personal brand to have, what brand parameters make sense for a personal brand to have and so much more!
While there are no hard and fast rules when it comes to personal brand design, Amy has worked with many people to design their personal brands, so she's going to tell us her expert opinion on what are good things to think about when it comes to designing your personal brand.
Tune in as we talk about the following design choices for personal brands:
[00:00] Welcome Amy Walters!
[02:36] What is the core of every personal brand design?
[04:05] How does color psychology play into selecting a brand color?
[10:22] What is important when it comes to visual branding for personal brands?
[13:03] Should personal brands have a logo?
[18:08] How do photography and brand images come into play with personal branding?
[20:39] What are some of the digital assets that are needed for a personal brand design?
[24:11] What is included in a personal brand design guide?
[26:03] What are the limits for colors and fonts in a personal brand?
[30:03] What should be taken into consideration as a brand evolves over time?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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How do you feel about selling in your business? If the very thought makes you feel ‘ick’, then you are not alone.
But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today’s episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a strong personal brand.
Tim talks to us about how people are buying from people which means that ultimately they are buying from people that they know, like, and trust (shout out to Bob Berg). So it's our goal to show the world that we are not just another sales person and we are going to do that by leveraging social media. And Tim will give us some ideas on how we can do that.
Tune in as we explore:
[00:00] Welcome Tim Hughes
[03:31] What is the problem with the approach that most people make with sales today? And how can that be solved?
[07:12] What should your personal brand (on social media) look like? How does having a personal brand work with or replace a buyer's need to search for information? Why do we trust people's opinions over research (in some cases)?
[15:49] People want an experience that is rent-free. Meaning that they want to connect with you, but not end up in a funnel or a sales cycle. So how can companies position their salespeople in a way that their customers go to them and not directly to the company?
[21:32] What kind of content should you be using to create a strong personal brand primed for social selling?
[26:55] How can companies create programs that encourage the development of personal brands?
[29:02] What are Tim’s thoughts about using email lists? And how can you protect your brand from the constant changes in social media platforms?
[34:20] Can this approach be scalable? And should it be?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Have you ever wanted to write a book?
This week’s episode has the goods on personal branding and book publishing.
If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to?
Mindy Gibbins-Klein, a.k.a. The Book Midwife, has helped hundreds of people get their books out of their heads and onto the page⏤and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of "The Thoughtful Leader," and that title really sums up the various work that she does⏤not only in book coaching, but in leadership consulting as well.
Tune in as we chat about:
[01:42] Is publishing easier or harder these days?
[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?
[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?
[10:39] What are some ways that writing a book can be part of an overall personal branding strategy?
[16:51] What commonalities are seen in books that are well-leveraged within personal brands?
[28:18] How did writing a book impact Mindy's own career?
[33:37] What are some things you should consider before starting to write your book?
Contact Mindy Gibbins-Klein
Book Midwife - https://bookmidwife.com/
MindyGK - https://mindygk.com/
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!)
So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to).
Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO.
Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.
Tune in as we talk about:
[03:29] How is Artificial Intelligence (AI) defined?
[05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.
[11:36] How do you use the AI to know more about your audience?
[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?
[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?
[20:49] How is AI impacting SEO performance on content creation?
[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?
[27:07] What are three ways brands can get started using AI to help them with their branding efforts?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to the Season 4 premiere of Let’s Talk About Brand!
I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.
If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.
I am excited to welcome Jack Appleby!
Tune in as we talk about:
[00:00] Introductions
[01:43] Welcome Jack Appleby!
[04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.
[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?
[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?
[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?
[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?
[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?
[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?
[34:13] What three things does Jack recommend you do to grow your LinkedIn community?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community.
Pat Flynn is a successful entrepreneur and passive income advocate. He believes that passive income is achievable through upfront work and strategic automation. Pat has a diverse portfolio of passive income sources, including books, online courses, workshops, and YouTube channel revenue. His dedication and hard work have led to a seven-figure per year income.
Tune in as we talk about:
[00:00] Introductions
[02:21] Let’s clarify this, what is passive income (and what is it not)?
[06:45] What was Pat Flynn’s first entrepreneurial venture?
[4:24] Learn more about some of Pat’s income streams
[10:26] How did Pat start to build his personal brand?
[14:47] How did Pat move his personal brand into a company brand?
[21:46] Pat tells us about the development of Deep Pocket Monster.
[19:00] What does Kimmy look for in the brands that she wants to invest in?
[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.
[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is a hugely important part of branding. And today's guest, Kimmy Scotti has built brands from her own personal interests and as an investor in other people's brands.
Today we're gonna talk about what goes into brand building, what you really need to know if you're going to be building a brand, what the important elements of her brand are, and what she looks for as an investor.
Today’s guest is Kimmy Scotti. She is the co-founder of Fig.1, a serial entrepreneur and venture capitalist, is a self-ascribed skincare obsessive. She is also a founding partner at 8VC where she focuses on consumer and healthcare investments.
Tune in as we talk about:
[00:00] Introductions
[03:34] On a personal level, what are some brands that were part of Kimmy’s earliest experiences with brand affinity?
[05:43] Kimmy tells us about the accidental way she started her jewelry business at the age of 15.
[10:01] How did Kimmy become an investor and start 8VC?
[14:23] When you are highly creative how do you learn when to step in or stay out of a brand you are investing in?
[16:21] How does Kimmy advise on brands that are not in her area of expertise?
[19:00] What does Kimmy look for in the brands that she wants to invest in?
[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.
[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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