Эпизоды
-
In this episode, Iyia discusses strategies for growing your presence on social media and getting your name out there. The first step is to invest in your branding and define your brand identity. Consistency is key in branding, from colours and fonts to the tone of voice in your messaging. Iyia also explores the decision of whether to be the face of your brand or let your brand stand on its own. Collaborations and user-generated content are powerful ways to grow your brand. Creating engaging content with hooks, value-based captions, and a mix of content types (reels, carousels, stories) is essential. Finally, networking events and online communities provide opportunities to meet new people and promote your brand.
Keywords
social media, branding, brand identity, consistency, face of the brand, collaborations, user-generated content, engaging content, hooks, value-based captions, networking
Takeaways
Invest in your branding and define your brand identity before focusing on marketing strategies. Consistency in branding, from colours and fonts to messaging, is crucial for building recognition and trust. Consider whether to be the face of your brand or let your brand stand on its own, based on your goals and the nature of your business. Collaborate with influencers and content creators, and encourage user-generated content to grow your brand. Create engaging content with hooks, value-based captions, and a mix of content types (reels, carousels, stories). Attend networking events and join online communities to meet new people and promote your brand.https://www.makeithappen.org.nz/
-
In this episode, Iyia and Brieana Thompson discuss the secret to balancing mental health for life and work. They define mental health as encompassing emotional health and cognitive processing. They explore how mental health impacts various aspects of life, such as physical health, productivity, and relationships.
Keywords
mental health, balance, self-care, emotional health, cognitive processing, physical health, productivity, relationships, professional help, social connections, emotional regulation, mental health challenges, grief, self-sabotage
Takeaways
Mental health encompasses emotional health and cognitive processing, and it impacts various aspects of life. Self-care practices, such as physical exercise, journaling, meditation, and spending time with loved ones, are important for maintaining mental health. Seeking professional help and building social connections are crucial for mental well-being. Emotional regulation is essential for managing emotions and avoiding impulsive reactions. Grief can be experienced in various situations, and it's important to seek support and practice self-care during the grieving process. Self-sabotage can occur out of fear and can hinder personal growth and relationships.https://www.makeithappen.org.nz
Bris Website: https://www.brieanathompson.com
-
Пропущенные эпизоды?
-
The relationship between money and happiness is complex and multifaceted. While money can contribute to happiness, it is not the sole determinant. Some believe that financial security and abundance are essential for a fulfilling life, while others argue that true happiness comes from finding joy in the simple things and living a life aligned with values and passions. Studies have shown that happiness increases with income up to a certain point, but beyond that, additional income does not impact overall happiness. Money can buy temporary happiness through material possessions, but lasting happiness comes from meaningful relationships, pursuing passions, setting and achieving goals, and making memories.
Keywords
money, happiness, financial security, abundance, fulfilling life, joy, simple things, values, passions, income, studies, material possessions, meaningful relationships, pursuing passions, setting goals, making memories, freedom, security, wealth, holistic wellness, experiences, connections, living authentically
Takeaways
The relationship between money and happiness is complex and multifaceted. Money can contribute to happiness, but it is not the sole determinant. Happiness increases with income up to a certain point, but beyond that, additional income does not impact overall happiness. Money can buy temporary happiness through material possessions, but lasting happiness comes from meaningful relationships, pursuing passions, setting and achieving goals, and making memories. Money can also buy freedom, security, and the ability to live life on our own terms. Balancing wealth and happiness involves shifting our focus away from accumulating material possessions and towards things that matter, such as relationships, community, and personal growth.https://www.makeithappen.org.nz/
-
Ashleigh Scott, founder of The Facialist, shares her journey of starting and growing her holistic facial salon and skincare business. She discusses the challenges of finding and retaining good staff, managing cash flow, and balancing work and family life. Ashley emphasises the importance of having a strong vision and staying true to it, as well as the significance of branding and creating a luxurious experience for customers.
Keywords:
skincare, business, branding, holistic, salon, staff, cash flow, balance, vision, social media, trend
Takeaways:
Having a strong vision and staying true to it is crucial for business success. Branding is important and includes elements such as tone of voice, colours, packaging, and photography. Skincare is currently a major trend, with people prioritizing it over makeup. Investing in good staff, managing cash flow, and constantly learning are key challenges in business. Creating a luxurious experience for customers can set a business apart in a competitive industry. Expanding product lines and reaching new markets are important goals for business growth.https://www.makeithappen.org.nz/
https://thefacialist.co.nz/
-
In this episode, Iyia and Brieana Thompson discuss the concept of purpose and how it plays a significant role in our lives. They explore the different aspects of purpose, including values, strengths, passions, and past experiences.
Keywords
purpose, values, strengths, passions, past experiences, success, lack of purpose
Takeaways
Purpose is the idea that we're involved in something greater than ourselves and gives us a reason to get up in the morning. Values, strengths, passions, and past experiences are key areas from which people can find their sense of purpose. Measuring success in terms of reaching one's purpose is subjective and depends on the individual. Having a lack of purpose can lead to a lack of motivation, lower self-esteem, and negative impacts on overall well-being. Finding one's purpose takes time and self-reflection, and it can evolve throughout one's lifetime.https://www.makeithappen.org.nz
Bris Website: https://www.brieanathompson.com
-
In this episode, Iyia discusses strategies for growing wealth over time. She starts by emphasising the importance of starting your own business, highlighting the unlimited earning potential and ability to build equity. She then explores the benefits of investing in the stock market, including compound growth and the potential for significant returns. Finally, she touches on the power of real estate as a wealth-building strategy, emphasising property appreciation and rental income.
Keywords
wealth, business, investing, stock market, real estate, compound growth
Takeaways
Starting your own business offers unlimited earning potential and the ability to build equity. Investing in the stock market can provide significant returns over time, thanks to compound growth. Real estate is a powerful way to build wealth through property appreciation and rental income. Starting early, staying consistent, and having a long-term perspective are key to building wealth.https://www.makeithappen.org.nz/
-
In this episode, Brieana Thompson, a workplace wellbeing specialist and life coach, joins Iyia to discuss how to overcome imposter syndrome. Imposter syndrome is the disconnect between our self-perception and who we believe we need to be in order to embrace new opportunities.
Keywords
imposter syndrome, self-doubt, fear, perfectionism, overcoming imposter syndrome
Takeaways
Imposter syndrome is the disconnect between our self-perception and who we believe we need to be in order to embrace new opportunities. Common signs of imposter syndrome include perfectionism and fear. Externalising fear can help understand its role and take control back. Finding a balance with perfectionism is important, recognising that no one is perfect.https://www.makeithappen.org.nz
Bris Website: https://www.brieanathompson.com
-
Greta Kenyon, founder of Together Journal, shares her journey of creating a fresh and modern wedding and lifestyle magazine. She saw a gap in the market for a magazine that catered to contemporary couples who wanted a fashion-driven and non-traditional approach to weddings. Greta started the magazine in 2016 and has since grown it into a successful business. She emphasises the importance of trusting your gut, building a network of allies, and being an action taker. Greta also discusses the challenges of balancing motherhood and entrepreneurship and the evolving landscape of social media marketing.
Keywords
wedding industry, magazine, niche market, modern weddings, fashion-driven, non-traditional, business journey, trust your gut, network, allies, action taker, motherhood, social media marketing.
Takeaways
Identify a gap in the market and create a product or service that caters to that niche Trust your gut and don't be afraid to do things differently Build a network of allies and collaborate with others in your industry Balance motherhood and entrepreneurship by being an action taker and making the most of your time Adapt to the changing landscape of social media marketing and invest in digital tools and platforms -
Jenny Joblin, founder of Federation Clothing, discusses her journey in the fashion industry and the evolution of the brand over the past 24 years.
Takeaways
Balancing creativity and business aspects is crucial for running a successful fashion brand. Maintaining quality in products is essential for building a loyal customer base. Social media plays a significant role in brand visibility and marketing strategies. Forecasting and adaptability are key to navigating through challenges and uncertain times in the fashion industry. Incorporating local elements into a brand can add authenticity and uniqueness. Anticipating trends can be a mix of personal preference and market demand. AI can be used in various aspects of design, such as retouching and generating ideas. Collaboration with others can lead to exciting opportunities and fresh perspectives. Setting goals and having a plan is important for both personal and business success. Success is subjective and can be defined by personal fulfillment, relationships, and financial stability.Keywords
fashion industry, Federation Clothing, streetwear brands, creativity, business, quality, social media, challenges, forecasting, adaptability, fashion, entrepreneurship, New Zealand, trends, AI, collaboration, goals, success
Federation Clothing
-
Leah Lim, owner of Ellen Studio and Branded, shares her journey as a entrepreneur in the graphic design and packaging industry. She discusses the importance of branding and how it impacts a business's success. Leah also provides insights into her process of creating customised branding and packaging solutions for clients. She emphasises the need for consistency in branding and the role of social media in marketing.
Keywords
graphic design, packaging, branding, solopreneur, social media marketing, consistency, client base, future goals, tips
Takeaways
Branding is crucial for businesses as it creates recognition and associations with the brand. Consistency in branding across all platforms is essential to establish a professional and trustworthy image. Social media and word of mouth are effective marketing methods for service-based businesses. Volunteering services or offering discounted rates can help build a client base and showcase skills. Finding a good accountant is important for managing the financial aspects of a business. Future goals may include growing the business, building a team, and having an office space. Personal goals may involve owning a dream home and creating a welcoming space for family and friends.https://www.makeithappen.org.nz/
Leahs Links:
https://www.branded.co.nz/
-
In this episode, Iyia discusses how small businesses can compete with low-cost retailers like Temu and Shein. Iyia explores the reasons why people buy from these retailers, such as fast and free shipping and low prices. She also provide strategies for small businesses to differentiate themselves, including identifying niche markets, focusing on brand building, and offering personalized experiences. The importance of effective advertising and marketing is emphasised, with a focus on social media advertising and creating compelling ad content.
Keywords
low-cost retailers, Temu, Shein, small businesses, competition, niche markets, brand building, personalised experiences, advertising, marketing, social media advertising, ad content, sales funnel, brand loyalty, customer relationships
Takeaways
Identify niche markets or customer segments that are not well-served by low-cost retailers and tailor products or services to meet their specific needs. Focus on brand building and differentiate your brand by emphasising unique qualities, superior quality, unique designs, eco-friendly materials, or exceptional customer service. Invest in digital marketing and advertising, with a focus on social media advertising and creating compelling ad content that addresses the target audience's problems and showcases the solution. Regularly analyse and optimise your sales funnel to identify points of improvement and ensure a seamless customer journey from prospect to purchase. Build brand loyalty by offering loyalty programs, rewards, exclusive offers, personalised emails, and exceptional customer service. Compete by excelling in areas that low-cost retailers cannot, such as building brand loyalty, providing exceptional quality, and offering personalised experiences.https://www.makeithappen.org.nz/
-
In this episode, Iyia and Brieana Thompson discuss the topic of hating your job and how to switch to something more fulfilling. They explore common signs of job dissatisfaction, the reasons people feel unhappy in their jobs, and the impact on mental and emotional health.
Keywords
job dissatisfaction, switching careers, mental health, self-awareness, confidence, fear of judgment, transferable skills, practical plan
Takeaways
Common signs of job dissatisfaction include lack of motivation, stress, anxiety, and feeling disconnected from oneself. Job dissatisfaction can be caused by factors such as lack of progression, feeling undervalued, outgrowing the current role, or not enjoying the workplace dynamics. It is important to determine if the dissatisfaction is from the job itself or external factors, and self-awareness is key in understanding one's needs. Building confidence is crucial in making a career switch, and taking small steps and honouring promises to oneself can help in building self-trust and confidence. Fear of judgment and fear of the unknown are common types of resistance when making a career change, and addressing these fears through self-acceptance and focusing on the people one is there to serve can be helpful.https://www.makeithappen.org.nz
Bris Website: https://www.brieanathompson.com
-
In this episode, Iyia discusses why price does not matter when it comes to purchasing decisions. The main theme is the importance of value and how it outweighs the price tag. The episode emphasises that value is subjective and differs for each individual. From a business perspective, the focus should be on delivering the best value to customers rather than solely competing on price.
Keywords
price, value, purchasing decisions, trust, quality, time, emotion, business perspective
Takeaways
Price is not the main factor in purchasing decisions; value is. Different individuals have different values and prioritise different aspects when making a purchase. Trust, quality, time, and emotion play significant roles in the perception of value. Businesses should focus on delivering the best value to customers rather than solely competing on price.https://www.makeithappen.org.nz/
-
In this episode, Iyia discusses the fear of judgment and the fear of failure that often hold people back from achieving their dreams. She emphasises that external factors like luck or inheritance are not the primary drivers of financial success, but rather hard work, strategic decision-making, and perseverance.
Keywords
fear of judgment, fear of failure, financial success, luck, inheritance, hard work, strategic decision-making, perseverance, tall poppy syndrome, growth mindset, education, goal setting
Takeaways
External factors like luck or inheritance are not the primary drivers of financial success; hard work, strategic decision-making, and perseverance are. Tall poppy syndrome, where successful and ambitious individuals are criticised and cut down by others, can hinder ambition and innovation. Cultivating a growth mindset, educating oneself about money, and setting realistic goals are key tools for achieving financial success. Building wealth is a marathon, not a sprint, and setbacks and challenges are part of the journey.https://www.makeithappen.org.nz/
-
Kennedy Anderson, the creative director and entrepreneur, discusses his three current businesses: @thewhiteningco, @Kontentandco, and @kollection.co.nz. He shares his journey from starting as a photographer to building multiple brands and agencies. Kennedy emphasises the importance of knowing your value and focusing on one thing. He also talks about the challenges and lessons learned from scaling a business, navigating partnerships, and taking over full control of a company. In this conversation, Iyia and Kennedy discuss the importance of branding and personal brand in building and growing a business.
Keywords
entrepreneurship, photography, branding, agency, scaling, partnerships, branding, personal brand, business growth, passion vs profit, starting a business, hot seat
Takeaways
Know your value and don't undervalue yourself, but also be willing to do cheap or free work to grow your personal brand. Focus on one thing and do it well, rather than spreading yourself too thin with multiple businesses. Be open to pivoting or letting go of a business if it's not working, and don't be afraid to fail. Choose business partners whose skills complement yours and clearly define roles and responsibilities. Scaling a business can be challenging, and it's important to manage growth and avoid overextending yourself. Negotiating business acquisitions and buyouts can be difficult but necessary for growth and control. Partnerships can be beneficial, but it's crucial to communicate and align goals to avoid conflicts and ensure equal effort. Building a personal brand and leveraging social media can help attract clients and grow a business. Knowing when to delegate tasks and hire experts in areas where you lack skills is essential for business success. Navigating the challenges of entrepreneurship requires resilience, adaptability, and a willingness to learn from failures. Focus on building a strong brand that reflects the essence and values of your business. Your personal brand can have a significant impact on the success of your business. Starting a business without being the face of it is possible, but it requires a strong brand identity. Embrace transparency and share your knowledge and experiences to help others. The key to successful branding is consistency and staying true to your brand's identity.https://www.makeithappen.org.nz/
Kennedy's Business Links:
https://whiteningco.nz/
https://kollection.co.nz/
@Kontentandco on Instagram
-
In this episode, Iyia, Mike, and James from Lighthouse Financial discuss five ways to build wealth. They start by emphasising the importance of cashflow and budgeting, highlighting the need to set goals and work backwards to create a budget. They also discuss the significance of accountability and controlling your environment to achieve financial success.
Keywords
money, wealth, cashflow, budgeting, goals, income, property, leverage, capital gains, property investment, shares, starting small, property ladder, adding value, new builds, commercial property, interest-only, principal repayment, timing, diversification, setting goals, financial plan
Takeaways
Set clear financial goals and work backwards to create a budget that aligns with those goals. Accountability and controlling your environment are key to successful budgeting. Have open conversations with your employer to explore opportunities for increasing your income. Pay your taxes and have a good accountant to ensure compliance and financial stability. Investing in property can be a powerful way to build wealth, leveraging the bank's money and benefiting from potential capital gains. Start small and get on the property ladder to begin building wealth Consider different strategies for property investment, such as adding value or investing in new builds Be cautious when investing in commercial property due to the risks involved Evaluate the pros and cons of interest-only vs. principal repayment for investment properties Timing the property market is difficult, but current conditions may present opportunities Shares offer diversification and can be a fun way to engage with finances, but should not replace paying down debt Set clear goals and create a financial plan to guide your investment decisionshttps://www.makeithappen.org.nz
https://lighthousefinancial.co.nz/
-
In this episode, Iyia and Brieana Thompson discuss how to find happiness in life and work. They explore the importance of work-life balance and the impact it has on overall well-being.
Keywords
happiness, work-life balance, life coach, signs of unhappiness, science of happiness, managing stress, self-care
Takeaways
Work-life balance is crucial for overall well-being and happiness. A life coach helps individuals tap into their own wisdom and truth. Signs of unhappiness include lack of motivation, changes in relationships, stress, anxiety, and isolation. The science of happiness involves experiencing positive emotions, engaging in activities that bring joy, cultivating positive relationships, finding meaning and purpose, and achieving goals. Practical tips for managing stress include building a relationship with oneself, identifying personal life medicines, and prioritising self-care.https://www.makeithappen.org.nz
Brieana's website: https://www.brieanathompson.com/
-
In this episode, Iyia explores the concept of 'fake it till you make it' and its pros and cons.
She shares personal stories of feeling nervous and awkward in professional situations and discusses the benefits of faking confidence to overcome self-doubt.
Takeaways
Faking it till you make it can boost confidence and encourage personal and professional growth. However, there are risks of dishonesty, burnout, and undermining trust when faking it. A balanced approach involves setting realistic goals, seeking feedback and mentorship, being transparent when necessary, focusing on learning, and maintaining ethical standards. Imposter syndrome is common and can be overcome by acknowledging expertise and accomplishments, challenging negative thoughts, and not comparing oneself to others. Believing in oneself and taking action can lead to success.Keywords
fake it till you make it, confidence, self-doubt, personal growth, professional growth, imposter syndrome, balanced approach
Make It Happen Website
-
Iyia discusses her experience of paying Kylie Jenner $300,000 for a single Instagram post to promote her shapewear business.
She explains how influencer marketing has evolved over the years and shares her insights on the benefits and strategies of working with influencers.
Takeaways
Influencer marketing is an effective strategy for businesses, and many success stories can be attributed to it. A comprehensive marketing strategy that includes influencer marketing, user-generated content, social proof, and other elements is crucial for success. Starting small with micro and nano influencers and gradually scaling up can be a cost-effective approach. Influencer marketing is a brand-building exercise that helps establish trust and reach a wider audience. Building a connection with influencers and their audiences can lead to increased brand awareness and conversions.Keywords
influencer marketing, Kylie Jenner, shapewear business, brand building, trust, marketing strategy
Make It Happen Website
-
The episode discusses the importance of networking and how it can impact financial success and overall wealth.
Iyia shares personal examples of how her network has led to opportunities and exposure in her businesses.
Takeaways
Attending relevant events and using social media are effective ways to make networking connections. Nurturing and maintaining relationships is essential for long-term networking success. Setting clear goals and putting in the effort are key to leveraging your network for opportunities.Keywords
networking, connections, relationships, financial success, wealth, opportunities, exposure, events, social media, mentorship, leveraging, goals, effort
Make It Happen Website
- Показать больше
