Эпизоды
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In this episode, I’m joined by award-winning PR strategist and host of the top-rated Small Business PR Podcast, Gloria Chou, who’s here to shake up everything you thought you knew about getting media coverage.
Forget pay-to-play tactics or needing industry connections—Gloria breaks down her CPR pitching method so you can confidently land features in top-tier outlets like Forbes or Vogue on your own terms.
We talk about why PR is the ultimate trust builder, how to spot opportunities that align with your business, and why visibility is about working smarter, not harder. If you’re ready to put your name on the map without the overwhelm, this episode is packed with actionable gold.
Here are the highlights:
(2:21) Gloria Chou's Journey from US Diplomat to PR Coach
(5:26) The CPR Method for Effective PR Pitches
(8:09) The Importance of PR in Business Growth
(10:02) Navigating Publication Preferences and PR Opportunities
(16:04) Tips for Building a Media List and Finding PR Opportunities
(19:49) Gloria's Mission and Work with Clients
Connect with Gloria:
https://www.gloriachoupr.com/
https://www.instagram.com/gloriachoupr
Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favourite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named “Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honouree.
To find out more:
Website
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Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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Ever feel like you’re posting endlessly but still waiting for those sales to roll in? In this episode, I break down exactly what you want to be doing daily to bring in clients without overcomplicating things.
From building stronger relationships through warm outreach to making clear, confident invitations in your content, I’ll share simple strategies that actually work – without the icky sales tactics.
You’ll walk away with practical tips for balancing micro conversions, direct selling, and proactive follow-ups.
If you’re ready to make everyday sales feel natural and consistent, this episode gives you the actionable steps to make it happen – starting today.
Here are the highlights:
(3:59) The Importance of Proactive Sales
(5:21) Follow-Up and Warm Outreach Strategies
(11:21) Creating Relationships and Engaging with Leads
(17:44) Promoting Paid Offers and Using Clear CTAs
(20:08) The Role of Funnels in Sales
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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Пропущенные эпизоды?
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Burnout is far more than just feeling tired, and in this episode, I’m joined by mind, body, and breath coach Nikki St. Paul to explore what it really looks like and how to prevent it.
Nikki shares practical tools like breathwork, somatic techniques, and redefining rest to support your nervous system and your success.
We talk about the subtle signs of burnout, why boundaries are non-negotiable, and how simple shifts—like slowing down—can transform how you feel and perform.
If you’re ready to breathe, lead, and thrive, this episode is packed with tools to help you get there.
Here are the highlights:
(2:43) Nikki's Background and Approach
(3:29) Identifying and Addressing Burnout
(8:10) The Role of Breath Work in Well-being
(15:36) Types of Breath Work and Their Benefits
(26:44) The Importance of Rest and Boundaries
More about Nikki:
www.breathingmindful.co.uk
www.instagram.com/breathingmindful/
Nikki is a Mind, Body, and Breath Coach and the Founder of Breathing Mindful Coaching. She is a certified life and breath coach and an accredited mindfulness meditation teacher.
Nikki supports women in business who are 'always on' to speed up by slowing down, pausing, and resting to achieve sustainable success and thrive in business and beyond. Nikki is on a mission to redefine rest and success. There is power in the 'AND'-resting and rising.
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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This episode is all about taking your marketing strategy from stressful and scattered to clear and consistent so you can create sales every day without burning out.
I’ll walk you through the three essential steps to marketing that attracts clients ready to buy, including how to position yourself as the go-to expert in your niche and why speaking your clients’ language (not industry jargon) makes all the difference.
If you're tired of the hustle mindset or feeling like your sales come in waves, this episode will shift your perspective.
From understanding the power of focused invitations to doubling down on the activities that bring results, I’m sharing advice to simplify your approach and create a flow that works for you.
Let's make sales easier and more sustainable—without losing your soul in the process.
Here are the highlights:
(2:48) The Importance of Marketing for Everyday Sales
(7:33) Becoming the Beyonce of Your Niche
(13:36) Speaking Your Ideal Client's Language
(17:35) Making Daily Invitations
(21:57) Auditing Your Marketing Activities
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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This episode is all about embracing the "me first" mindset with my inspiring guest, Jo Hooper. After sacrificing her life for work in the corporate world and having two breakdowns into the bargain, Jo is on a mission to help you live a life you love.
Jo shares her journey from corporate breakdowns to creating the "Me First Method," a revolutionary approach that helps business owners build sustainable, joyful lives without burning out.
We explore the importance of boundaries, self-respect, and designing a business that aligns with your values. Jo’s insights will challenge how you think about success and inspire you to take charge of your business and well-being.
Whether you're feeling stuck, overwhelmed, or just curious about redefining what it means to put yourself first, this conversation is packed with practical advice and empowering perspectives.
Here are the highlights:
(1:57) Jo Hooper's Background and Coaching Philosophy
(5:59) The Evolution of Jo's Business and the Me First Method
(9:20) Challenges of Putting Yourself First in Business
(15:33) The Role of Self-Love and Self-Respect
(17:38) Practical Tips for Implementing the Me First Method
(25:08) The Importance of Self-Awareness and Support
Connect with Jo:
https://getwildlyfree.co.uk
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this episode, we’re exploring how to create a business that makes sales every single day—without the burnout.
I break down the essentials of an everyday sales approach, from designing a scalable offer suite to building a clear customer journey that meets your audience at every stage. We’ll cover the three must-have offers that make it all work: a signature transformation, a continuation offer, and a strategic low-ticket entry point.
By the end of this episode, you’ll have the tools to evaluate your offer suite, reduce overwhelm, and start setting up systems that generate consistent sales—without sacrificing your sanity. If you’re ready to make 2025 your most balanced and profitable year yet, this one’s for you.
Here are the highlights:
(2:52) Challenges and Misconceptions in Business Growth
(5:44) The Shifting Business Landscape and the Need for Everyday Sales
(8:06) The Offer Suite for Everyday Sales
(21:09) Designing the Low-Ticket Offer
(25:48) The Importance of a Clear Customer Journey
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this episode, I sit down with Emma Griffin, a copywriter who has mastered the art of website storytelling.
Emma shares how she helps business owners bring their brand to life online with words that don’t just "sit pretty" but actively connect with audiences and drive action. We explore why having a solid website isn’t just a box to check but a vital tool for positioning and growth, especially in today’s digital age.
Whether you’re just starting out or looking to refresh your online presence, this episode is packed with insights on creating a website that truly reflects your brand’s value and voice.
Here are the highlights:(1:57) Emma Griffin's background and specialization in websites
(4:43) The importance of websites and common mistakes
(8:28) The role of copy in website effectiveness
(12:52) Outsourcing vs. DIY website creation
(20:20) Signs that a website needs an update
Connect with Emma:Instagram: Emma Griffin Writes
Website: www.emmagriffinwrites.co.uk
Emma is a copywriter working with coaches, consultants, and creatives who are done with DIY and ready for the real thing. With a decade-long career working with service businesses and big-name brands like The White Company, Bloom & Wild, and Harrods, Emma understands all the moving parts of creating not only copy that sells but also a complete website messaging strategy that ensures you stand out in a saturated market. Ready to move from the kids' table to the adults' table? Emma is the one to make it happen.
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this episode, we’re talking about how to turn your group program into an everyday sales machine. Building a business that sells while you sleep isn’t a fantasy; it’s actually achievable with the right systems in place, and I’m here to walk you through how it works.
This isn’t about live launches or last-minute promotions. Instead, it’s about creating sustainable, predictable income that supports your business and your life.
I’ll guide you through the steps to create what I call “everyday sales,” focusing on everything from designing an irresistible core offer to setting up seamless automations. You’ll learn how to make your business more resilient, efficient, and, yes, profitable—no stress needed.
Let’s get into how you can set up a truly life-proof business!
Here are the highlights:
(2:55) The Benefits of Everyday Sales
(6:16) Building Brand Authority with Everyday Sales
(8:02) Ditching the Feast or Famine Cycle
(13:41) Five Steps to Implementing Everyday Sales
(23:14) Mistakes to Avoid in Implementing Everyday Sales
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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Today we’re joined by the incredible Katie Colella. With over 20 years of entrepreneurial experience, Katie is a certified business strategist and a stellar Meta ads manager.
She’s not just about the numbers; she’s passionate about empowering female service business owners to cultivate a version of success that truly resonates with them.
In this episode, we discuss the often intimidating world of Facebook ads and how they can be a game changer for your business.
Katie shares invaluable insights on transitioning from organic marketing to ads, tackling common fears, and the importance of list building.
Whether you're just starting out or feeling stuck, you’ll discover practical strategies to take the leap into paid advertising confidently. Join us as we break down the barriers and empower you to expand your reach and impact!
Here are the highlights:
(3:48) Katie Colella's Background and Current Work
(11:29) The Importance of Facebook Ads and Overcoming Fear
(21:54) Practical Advice for Starting with Facebook Ads
(30:04) The Role of Testing and Learning in Advertising
Connect with Katie:
Home - Business Mentor
@katie_colella_social
Katie is a multi-award-winning certified business strategist and mentor, as well as a Meta ads manager, with over two decades of entrepreneurial experience. From launching her first venture at just 18 to successfully exiting multiple businesses, both product and service-based, online and offline, she’s done it all.
She loves helping (mainly) female service business owners to grow a list, get more leads & sales into their businesses, helping them grow a business they love, that is their version of success. Alongside this, she is also the founder of Ella CRM, an all in one sales & marketing software, for all you need to run your business in one place.
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this episode, we're digging into something essential for every business owner: finding your "enough" in terms of business model, income, and offers.
I’m sharing why it’s so important to get clear on how much you really need to earn to run your business comfortably, pay your team, and handle taxes—no more guessing! We’ll also discuss why having an offer you can stand behind is the key to effortless selling.
I’m sharing my own experience of building a rock-solid group program that’s delivered consistent results since 2021.
If you're struggling to find that perfect alignment in your business, this episode will give you the clarity you need to make decisions that feel right—and profitable! Let’s get clear on what makes your business work for you.
Here are the highlights:
(1:30) Business Trends
(3:45) Consistency in Business
(4:01) Defining Your Enough Number
(15:40) Choosing the Right Business Model
(19:08) Success as an Everyday Feeling
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this episode, I’m breaking down how you can go from enrolling just three clients per month to making 200k a year, without burning out or sacrificing your happiness.
No, I’m not here to push you toward some overhyped seven-figure roadmap. Instead, I’ll be sharing a straightforward strategy built around high-ticket group programs, sustainable growth, and a clear focus on the real value you bring to your clients.
We’ll explore how to create a thriving business model with less hustle and more ease, starting with enrolling just three clients a month.
If you’ve ever struggled with imposter syndrome or felt stuck in black-and-white thinking, this episode is for you.
Here are the highlights:
(3:52) Starting with a High-Ticket Group Program
(7:38) Designing an Evergreen Group Program
(9:25) Leveraging Multiple Marketing Strategies
(11:46) Introducing Continuity Offers
(19:00) Upgrading Clients to Premium Offers
(21:15) The Importance of Simple, Strong Foundations
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this episode, I’m joined by the incredible Charlie Day, a multi-award-winning entrepreneur who’s built not one but three multi-six-figure businesses—and she’s here to share her secrets with us!
Charlie’s mission is all about making sales easy and she’s passionate about doing it the right way—no sleazy tactics, just integrity and putting the customer first.
We’ll chat about how Charlie’s approach to sales has helped her build wildly successful businesses and why she believes anyone can succeed with the right mindset and strategy.
Charlie also shares how she balances it all—family, multiple businesses, and a thriving sales agency.
Whether you’re just starting out or looking to scale, this episode is packed with advice on how to make more sales, stay true to your values, and build a business that works for you. You don’t want to miss it!
Here are the highlights:
(3:01) Charlie's Entrepreneurial Journey
(7:12) Building and Scaling Businesses
(12:05) Transition to Sales Coaching and Agency
(14:54) Balancing Multiple Businesses
(19:47) The Importance of Sales and Overcoming Resistance
(26:46) Practical Tips for Improving Sales Skills
(27:13) Charlie's Advice for Overcoming Sales Fear
Connect with Charlie:
Master the Scienceof Sales | Charlie Day Sales
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this episode, I’m thrilled to chat with Sam, an award-winning newspaper editor turned personal stylist, who’s all about helping women in business use their wardrobes as a tool for success.
We talk about her incredible journey from navigating the male-dominated world of media to empowering women through style, showing that your clothes can impact how you feel, make decisions, and show up for work.
If you’ve ever wondered how your wardrobe choices might affect your confidence and business success, Sam shares her insights on personal branding through fashion.
We cover why what you wear matters, how it can help you stand out, and practical tips on dressing to boost your self-esteem and authority. You don’t want to miss it!
Here are the highlights:
(2:45) Sam's Motivation and Early Struggles
(6:46) Transitioning to Self-Employment
(10:45) The Importance of Wardrobe and Self-Empowerment
(11:28) The Role of Fashion in Business Success
(31:54) Sam's Business Model and Services
Connect with Samantha:
Samantha is an award-winning newspaper editor turned personal stylist who helps women in business make money using the power of their clothes. Being from a working-class background and becoming an editor in the elitist, male-dominated media industry, she realised how little support there was for what to wear for work. As she began using her wardrobe as a personal branding tool, other women in business started asking for her help. She is the host of the Hell Yes Style podcast and her book is published in March 2025.
The Style Editor
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In today’s episode, I’m thrilled to be joined by the vibrant, 90s-loving email strategist, Liz Wilcox! Known for her “Fresh Princess of Email” approach, Liz helps entrepreneurs simplify email marketing and make real money from their email lists—without feeling overwhelmed or stuck.
We’ll break down her no-nonsense, 20-minute newsletter framework that will have you writing emails like a pro, without overthinking or stressing about perfection. If your inbox is more unsubscribe than subscribe, Liz is here to show you how to turn that around!
We also chat about how often you should send emails, what really works in email marketing, and how to stay relatable and connected with your audience.
If you’ve been stuck on what to say or when to send emails, this episode is full of actionable tips that will help you build better relationships with your subscribers—and make more money while staying true to yourself.
Here are the highlights:
(3:37) Liz Wilcox's Background and Email Marketing Journey
(5:58) Challenges and Misconceptions in Email Marketing
(10:08) Frequency and Content of Newsletters
(14:45) Overcoming Objections to Email Marketing
(24:47) Growing and Monetizing Email Lists
More about Liz:
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.
Get Liz’s FREE newsletter bundle here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/64e3784410204/
Learn more about Liz here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/
Affiliate links - If you choose to work with Liz, I will receive a little kickback, however I don’t endorse anyone who I haven’t or wouldn’t work with myself.
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this episode, I sit down with Michaela Thomas, clinical psychologist, best-selling author, and the host of Pause Purpose Play podcast, to discuss all things ADHD.
Michaela is a seasoned expert in supporting female entrepreneurs to navigate the unique challenges of ADHD while balancing the demands of their busy businesses.
She shares her own journey of recognising and managing ADHD as a business owner, along with how it shapes her work with clients.
We talk openly about the realities of life with ADHD, from the relief and grief of diagnosis to practical ways of working with your brain rather than against it.
Whether you're ADHD or not, you'll take away valuable insights on thriving in business while honouring your mental health.
Here are the highlights:
(2:10) Michaela's Journey in Business
(3:37) Recognising and Understanding ADHD
(6:12) Holding Space for Clients
(8:28) Grief and Relief in ADHD Diagnosis
(12:33) Impact of ADHD on Business
(14:20) Self-Awareness and Support Systems
(17:11) Burnout and Self-Care
(33:17) Slowing Down and Sustainable Success
Connect with Michaela:
About Us - The Thomas Connection
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this episode, I’ll be breaking down the art of maintaining emotional hygiene while running a business, especially for those juggling client demands and personal well-being.
Through my own experiences, I highlight the importance of having strong boundaries, knowing when to hold space for clients' discomfort, and recognizing what’s truly within your control. From balancing client expectations to managing anxiety, I share practical tips that can save your energy and mental health.
Get ready for some insights that you can apply today to protect your peace while still delivering excellent results for your clients.
Here are the highlights:
(2:39) Understanding the Role of a Coach
(3:32) Personal Experience with Anxiety and ADHD
(7:13) Setting Boundaries and Managing Client Expectations
(10:10) Handling Client Discomfort and Maintaining Composure
(16:38) The Importance of Boundaries and Breaks
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In today’s episode, I'm wrapping up our whirlwind tour of the Cushy CEO Roadmap—my ultimate guide to scaling your business with ease.
If you’ve been caught in the cycle of burnout, juggling too many offers, or struggling to break past the multi-six-figure mark, this is for you! I’m breaking down the final steps to simplify and scale your business without losing your sanity—or your weekends.
We’ll talk about creating a standout group program that does the heavy lifting, understanding your data (yep, it’s a game-changer), and building a lean, mean team that works like clockwork.
If you’re ready to move beyond the chaos and want a strategy that feels effortless and sustainable, grab the roadmap from the show notes, and let’s make scaling fun again.
Here are the highlights:
(2:21) Journey to Multi-Six Figure Threshold
(4:41) Cherry on Top: Brand Positioning
(12:37) Scaling and Streamlining Operations
(16:31) Auditing and Improving Business Processes
(18:25) Client Case Studies and Success Stories
(20:43) Final Thoughts and Next Steps
Get the Cushy CEO Roadmap HERE
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In today’s episode, I'm breaking down the essential data you need to focus on to scale your business smoothly and sustainably. If you're tired of chasing the next shiny strategy and ready to dial in on what truly works, this one’s for you.
We’re continuing our walkthrough of the Cushy CEO Roadmap, moving past the cupcake phase to the cherry on top—where you refine your offer, master your strengths, and attract more of your ideal clients.
It’s easy to get distracted by new tactics, but real growth comes from tweaking and optimising what you already have. I’ll share how to analyse your data, understand where your sales are coming from, and identify the right areas to scale, so you can keep moving towards those big revenue goals.
Here are the highlights:
(4:01) Challenges in Scaling and Distractions
(10:08) Importance of Consistency and Data Analysis
(15:07) Leveraging Existing Networks and Collaborations
(16:41) Balancing Organic and Paid Growth
Get the Cushy CEO Roadmap HERE
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In this week’s episode, I'm continuing our journey through the Cushy CEO Roadmap, which also happens to be your guide to creating a seven-figure business that feels effortless.
Now, before you think, “But I don’t want seven figures,” stick with me. This roadmap isn’t just about the numbers—it’s about building a business that works for you.
We’re starting with the “Cupcake” phase, where many entrepreneurs find themselves stuck in the cycle of chasing clients. I’ll share the common pitfalls and how to break free so you can create sustainable success.
Here are the highlights:
(2:39) The Cupcake Stage: Challenges and Solutions
(6:10) Common Pitfalls in Online Business Models
(12:27) Deciding on a Group Program
(17:15) Practical Steps for Creating a Group Program
(17:29) Conclusion and Next Steps
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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In today’s episode, I’m bringing out Auntie Polly, the more assertive side of me that all my one-to-one clients are familiar with, and we’re diving deep into the Cushy CEO Roadmap.
This year, my focus is on expanding what I stand for in business, even if it means pushing boundaries. If you’re curious about how to simplify and streamline your path to becoming a Cushy CEO, this episode is for you.
We’ll explore why this roadmap is crucial for avoiding the common pitfalls of complicating your business operations and how you can apply it to ensure smoother growth and scalability.
Get ready to understand the phases of business growth through the Cushy CEO lens and how to navigate each stage effectively.
Here are the highlights:
(1:10) Creating a lead magnet for business growth.
(3:06) Simplifying online business strategies for growth and profit.
(6:59) Business growth phases.
(10:35) How to scale a successful online business.
To find out more:
Website
Instagram
Download the FREE Everyday Sales Machine Guide
This podcast is proudly produced by Wavemakers Audio
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