Эпизоды
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I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
In 2025, can you dare to wonder?
To kick off the new year, I’m sharing my word of the year, and what’s to come on the Missions to Movements podcast in 2025. The four core themes we’ll be diving into? Revolutionizing fundraising, monthly giving programs, personal branding and thought leadership, and creating unique partnerships.
In this episode, I also take a moment to reflect on my favorite moments from 2024, from writing a book to launching a successful virtual Monthly Giving Summit, and how these experiences taught me the power of collaboration and innovation.
Guided by the theme of wonder, I encourage you to ask yourself "what if?" as we step into 2025, and challenge conventional practices.
Where can you let go of control, bring on supportive team members, or invest in tools that foster productivity and creativity?
What word is going to guide your nonprofit journey this year?
Plus, a very exciting new partnership with LinkedIn!This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Could embracing the latest nonprofit tech trends redefine your fundraising strategy for 2025?!
Today I’m sharing a comprehensive, data-driven look at my top FIVE key trends and predictions that will transform how you connect with supporters in the new year… starting with AI!
We’ll explore how AI innovations like Claude and Perplexity are transforming grant writing and donor communication, with fascinating examples from the American Red Cross (who use AI for real-time disaster relief), to Greenpeace Australia and UNICEF, who leverage AI chatbots to streamline more complex donor interactions.
There are many other emerging trends, like the impact creator economy, and why it’s important to empower employees to become content creators - not only because these stories foster a deeper connection to your mission, but it’s great for attracting new talent, too.
Social purchasing is also taking center stage in 2025, with platforms like TikTok Shop revolutionizing how we connect with causes.
I’ll also discuss the emerging trend of building devoted donor communities through recurring giving and the strategic hiring needed to sustain these initiatives. (Oxfam and the International Rescue Committee are setting the precedent with roles focused on community engagement!)
As we wrap up the year, I encourage you to reflect on these trends and adapt your strategies to stay ahead. Happy holidays!
Resources & Links
Check out my recommended AI tools: Claude and Perplexity and my AI-generated “Gratitude Garland” here.
Learn the basics of AI with Tim Lockie’s course, AI For Anyone and use code EQUATION for 5% off.
More Than Giving - Virtual Assistants for Nonprofits
charity: water created an immersive experience in Franklin, TN combining storytelling and sensory-rich exhibits. Check it out here.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
Пропущенные эпизоды?
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I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
The Canada Post strike began on November 15th, and Shellie Power, the Executive Director of Hope Centre Ministries, is here to shine a light on the fascinating creative strategies she’s crafted to maintain crucial donor communications. (Hint: it’s pretty heartwarming!)
We talk about the strike's ripple effect that has been felt across sectors and how it’s challenging nonprofits to find innovative ways to keep fundraising efforts afloat.
Shellie turned these postal delays into a chance for personal connection with donors. By hand-delivering not just mail, but also cookies, they transformed a setback into a joyful engagement opportunity.
We dig into the logistics of their approach and how it led to increased donations and stronger relationships. This episode is a testament to the resilience and innovation that nonprofits bring to bear during crises, fostering community and connection even amidst adversity.
Resources & Links
Connect with Shellie on the Hope Centre Ministries website, on LinkedIn, or via email at [email protected].
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
In honor of the 12 Days of Christmas, I thought it would be fun to share 12 of my FAVORITE tools, services, personal treasures, and subscriptions that make my life easier, more productive, and more enjoyable.
Shop Dana’s Favorite Things
The Monthly Giving Mastermind Book (For a limited time, get the first two chapters for FREE!)
Flodesk
Nonprofit Automation Agency
Monthly Giving Summit Replays (Binge the replays for 50% off through 12/31/24!)
Buzzsprout
Podcasting for Creatives
Butter
Nuuly
LettrLabs
More Than Giving - Virtual Assistants for Nonprofits
Mission-Minded Merch
Pura Scent Diffusers
For a detailed description of each of my favorite things, click here.
Resources & Links
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
As a board member of the Impact Communications Institute (ICI), I am excited to share a thought-provoking conversation during one of our Impact Councils that we hosted in partnership with 3BL Media.
In this episode, we explore how open hiring and criminal justice reform can be woven into brand storytelling without objectifying those with lived experiences.
You’ll learn how purpose-driven companies like Greyston Bakery and Ben & Jerry's are turning their values into action and creating inclusive employment opportunities that resonate and drive change.
By focusing on potential rather than past barriers, these organizations are providing second chances while fostering a culture of respect and empowerment.
Whether you're aiming to implement open hiring practices OR seeking to anchor your brand in meaningful values, this episode will empower you to communicate your impact more effectively while creating a more equitable and sustainable world.
Resources & Links
If you are on the leading edge of using storytelling for changemaking, I would love to invite you to take the pledge with us.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Leadership isn't just a title. It's about influence and building trust. And today's guest is someone who FUNDAMENTALLY shaped my career and even became a catalyst in my leap to entrepreneurship.
Kristin Boehm was a pioneer in digital media at People Magazine and with an always sharp pulse on culture, is now a branding consultant. Known for her killer headlines and strategic mind, her superpower is also in building high-performing teams and nurturing talent.
We discuss Kristin’s transition to the digital landscape, and explore the importance of service industry skills, taking time off during transitions, and the power of listening to team input.
Leadership, of course, isn’t without its challenges, so we also get into what it’s like to build resilient teams in burnout-prone sectors like nonprofits, the complexities of hiring, and how to juggle wins with constructive feedback.
Resources & Links
Check out the other episodes in this Meet My Boss Leadership Series:Nurturing Talent and Fostering Innovation with Lisa Bechtold
Building Thriving Cultures and Team Dynamics with Dave NugentThis show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Caught in the beautiful whirlwind of Giving Tuesday, I found myself reflecting on a vital lesson learned from last year’s campaign.
Imagine the scenario: you pour your passion and effort into creating a memorable GivingTuesday, only to find that the connection with your donors dwindles as soon as the thank-you emails are sent.
This episode draws from my experience with a local animal organization and sheds light on the significance of maintaining donor engagement post-GivingTuesday. Each donation reflects a personal choice amidst millions, and understanding the 'why' behind it can yield invaluable insights for your nonprofit.
In this episode I share a straightforward email template to strengthen donor relations. It’s not about surveys or impersonal data collection, but about genuine curiosity and appreciation.
By simply asking your donors what inspired their gift, you open the door to understanding their motivations, whether it’s a social media post that moved them or a personal connection to your mission.
These stories are treasures that can energize your team and enrich your future campaigns. Tune in to discover how pausing to truly connect with your supporters can enhance both your organization’s narrative and its impact.
The Monthly Giving Summit is BACK February 26-27 - apply to speak and SAVE THE DATE: https://www.monthlygivingsummit.com/This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Dave Nugent has known me for over a decade. A tech executive and serial entrepreneur, Dave jam-packs this episode with so many gems on leadership, from leadership styles and the dynamics of team building, to fostering a motivated workplace through honesty, transparency, and genuine care for team members.
When it comes to hiring, we discuss the boldness and initiative that distinguishes standout candidates, as well as Dave's perspective on cultural alignment in hiring, and the importance of crafting an authentic company culture.
In sharing one of my own personal stories in working with Dave, we unpack the importance of setting expectations and encouraging open communication, especially when it comes to working with younger staff.
Dave also shares the impactful work he’s doing with the Next League University program, which opens doors for aspiring professionals in the sports industry.
This episode will inspire you to build a thriving organizational culture and offer so many invaluable lessons to enhance your leadership approach or career trajectory!
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with Dave on LinkedIn if you’re interested in the work he’s doing with Next League.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Lisa Bechtold, Executive Director of Take Stock in Children, was my first boss, and today, she’s here to share her transformative 24+ year journey in the nonprofit sector.
I’ll walk you through the serendipitous story of how I met Lisa, and why she took a chance on me at age 22, which completely jumpstarted my career.
We also discuss how Take Stock in Children increased its reach from supporting 100 to over 500 college students, plus Lisa’s practical strategies for fostering a supportive organizational culture with self-care.
Lisa is an exceptional leader on EVERY level, and we get into so many juicy leadership topics, from the dynamics of effective communication, leadership styles that promote inclusivity and conflict resolution and how personality assessments can create efficiency and harmony on a team.
This episode will ignite so many ideas on how to create a workplace culture that encourages risk-taking and innovation.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with Lisa at [email protected].
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Get ready to discover how to be a strong nonprofit leader with Dr. Kevin Sansberry, an esteemed organizational consultant and behavior scientist.
We’re hanging out in a park in Cincinnati recording this episode – and talking all about why you can’t actually move the needle with your messaging, strategy, and personal branding without effective leadership at the helm.
Hear about psychological safety (and empowering individuals at every level to demonstrate leadership), and how to set a foundation for building trust and sparking impactful movements.
Plus, there are specific traits that set the BEST nonprofit leaders apart, and we compare the unique distinctions between nonprofit and Fortune 500 leadership styles.
By tapping into specific subcultures and creating dedicated communities of supporters, nonprofit leaders can amplify their impact and drive their missions forward with a passionate and united front.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
How does culture play into the spirit of giving? And how should we think about calling in our believers and finding our super fans?
This is a special episode of a previously recorded keynote session from this year's Monthly Giving Summit.
None other than Dr. Marcus Collins is sharing his incredible expertise on the transformative role of cultural identity in marketing, revealing how small groups like Beatniks, Hippies, and Hipsters grew into influential subcultures.
Discover how aligning your nonprofit's mission with the core beliefs and values of your audience can transform your cause into a widespread movement.
And together, we’ll explore the fascinating interplay between culture and consumer behavior, and how our identities shape the brands we support and the causes we champion.
With his guidance, you’ll identify your personal and organizational beliefs, find your "believers," and build a network of brand evangelists who resonate with your vision.
Every time I hear Marcus speak, I am BLOWN away. I hope you leave this episode even more empowered to create meaningful change and amplify your organization's impact!
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if the strategies that win elections could also supercharge nonprofit fundraising?
DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we’re unlocking the secrets of political messaging and exploring how these techniques can be adapted to energize nonprofit supporters, especially during Giving Tuesday.
How can we call in people who believe in us and want to support the causes we do?
How do we create campaigns for people to take action?
DJ shares his unique journey from nonprofit development to the political arena, why TikTok is emerging as the platform of choice for today's political campaigns, and the significance of personalized donor experiences.
Find out why it’s so important to “know who your most engaged reporters are” and how these grassroots connections can illuminate campaign strategies.
Through fascinating examples from the Harris campaign, we examine the risks and rewards of engaging with cultural phenomena, stressing the importance of authenticity and audience understanding.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with DJ on his website, KoesslerStrategies.com and on social media at @DJKoessler.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
AI is already revolutionizing the way nonprofits operate and engage with donors.
And Diana Atero is at the forefront, having spent over nine years as a Senior Product Marketing Manager at Bloomerang, a hub of nonprofit tech innovation!
Together, we explore how AI is transforming wealth screening and donor segmentation to delivering personalized interactions that strengthen supporter connections.
With cultural shifts in donor expectations, nonprofits are leveraging sophisticated measurement tools to showcase their impact, ensuring transparency and fostering deeper relationships with their audience.
You’ll also hear about Bloomerang’s new integrated AI Content Assistant, a tool that will address common challenges like writer's block and time constraints.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Check out Diana’s recommended AI prompts to use with Bloomerang’s AI Content Assistant.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Do you know about Donor-Advised Funds (DAFs)?
This 3-letter word has been on a LOT of people’s minds, which is why I’m joined by Mitch Stein, Head of Strategy at Chariot, to learn how these tax-advantaged accounts are reshaping charitable giving.
Mitch introduces us to the revolutionary DAF Pay, an innovation that simplifies the donation process to feel just like using a credit card, making it easier for nonprofits to connect with donors.
We also talk about the democratization of DAFs, driven by major players like Fidelity and Schwab, which has opened the door for everyday donors to make a difference without the hurdles of high minimums and grant sizes.
Even leading nonprofits like the Michael J. Fox Foundation are capitalizing on DAFs to inspire increased generosity!
From creating engaging content to educating donors on viewing DAFs as active charitable wallets, Mitch generously shares how organizations can maintain top-of-mind awareness and encourage frequent use of DAFs.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with Mitch on LinkedIn and check out Chariot’s first ever DAF Fundraising Report and their blog for more education on Donor-Advised Funds.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
As Hurricane Milton threatened Florida, I found myself grappling with anxiety and worry for my hometown of Sarasota. Traveling to Cincinnati for a keynote on the power of personal stories, I couldn't escape the shared trepidation at the airport, as travelers exchanged tales of loved ones caught in the storm's path. This collective concern spurred me into action, reaching out to Florida-based organizations to see how we could all lend a hand. The responses were heartwarming, offering a glimpse into how community and storytelling can become a beacon of hope during crises.
Feed Hope NowSPCA of BrevardSuncoast Disaster Recovery FundSeason of Sharing Campaign
Join me in this special episode of Missions to Movements, where I illuminate the efforts of remarkable organizations like the Second Harvest Food Bank of Central Florida and the Treasure Coast Food Bank, both tirelessly distributing meals and supplies. Susan from the SPCA of Brevard shares the challenges faced by animal shelters, while the Community Foundation of Sarasota County unveils key initiatives like the Suncoast Disaster Recovery Fund and the Season of Sharing campaign, focused on long-term recovery. Discover how you can contribute to these essential efforts and help rebuild communities ravaged by Hurricane Milton.
Get Involved & Donate here:This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we’re going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and create sustainable impact for your nonprofit.
We’ll start by unraveling lessons from the Civil Rights Movement and Women's Suffrage. These movements thrived by uniting deeply connected communities. Your nonprofit can adopt similar strategies, focusing on smaller groups that resonate with your cause to create a lasting impact.
Storytelling plays a pivotal role in any movement-building strategy, and we'll explore its profound impact by examining the #MeToo movement.
When you're building your monthly giving program, what stories can you share to really connect with your audience?
Connecting with a specific subculture of survivors, #MeToo grew exponentially by sharing personal narratives. Hear how your nonprofit can harness this powerful approach for monthly giving programs, especially when you target subcultures that align with your mission.
As we approach the giving season, there's no better time than now to nurture those relationships.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Missed the Monthly Giving Summit? Get access to all of the keynotes and breakout sessions here.
Check out Episode 68 of Missions to Movements with Marcus Collins: How Culture Influences Marketing.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Mallory Erickson’s new book “What The Fundraising” is out TODAY, and I can’t wait to share her wisdom around “alignment fundraising” – specifically why prioritizing alignment over your monetary goals is transformative.
Mallory has done extensive research into the psychological and physiological responses of fundraisers, and you’re going to walk away with so many actionable steps for a holistic strategy that benefits both you and your supporters.
We discuss the crucial role of internal alignment and self-compassion in forming and maintaining successful partnerships, plus the magic and science of serendipity.
Discomfort is a big theme in our conversation. And it can stem from so many places - toxic environments, unfamiliar situations – even the tension between short-term relief and long-term alignment.
But what if discomfort could serve as a catalyst for your personal and professional growth? This episode will leave you with practical strategies for managing the uncertainty.
Be sure to pick up Mallory’s new book, What The Fundraising, and grab a copy for a friend, too!
Resources & Links
Connect with Mallory on her website and buy her new book, What The Fundraising. Follow her on LinkedIn or on Instagram at _malloryerickson. Mallory also hosts a podcast, What the Fundraising.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Why do some fundraising appeals succeed while others fall flat?
It all comes down to the power of language.
Dr. Emilie Socash, the visionary founder and CEO of the Nonprofit Help Center, is here to share groundbreaking findings from her research, including why donors are MORE generous when messaging emphasizes preventing negative outcomes.
We break down the psychological contrasts between promotion-focused and prevention-focused approaches, drawing from an eye-opening experiment involving 225 high-income adults.
Prevention-focused individuals are 53% more likely to increase their donations when they receive messages tailored to their motivational orientation!
Later, we go through Emilie’s incredibly actionable “Mad Libs” exercise to A/B test, analyze, and refine your appeals.
This episode is FILLED with impactful advice. Get ready to furiously take notes and have your pen and paper ready.
Resources & Links
Connect with Emilie on LinkedIn and learn more about the Nonprofit Help Center on their website, where they host hundreds of micro-learning courses.
Check out the free resource Emilie talked about in today’s episode: How To Say It And Speak Their Language (with promotion and prevention language examples!)
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate?
I’m excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live Like Lou Foundation, and host Christina Edwards from Splendid Consulting.
Wendy takes us on an inspiring journey through her transformative work supporting ALS-affected families, funding innovative ALS research, and keeping Lou Gehrig’s legacy alive. You’ll hear about the viral success of the Ice Bucket Challenge and what it means for ongoing advocacy and funding efforts.
We also uncover the secrets behind tripling email frequency to achieve a 64% open rate, all through the lens of nonprofit storytelling. Plus, personalized thank-you notes, candid videos on TikTok, anniversary emails, and data platforms like Bloomerang helped revolutionize their approach.
Every connection and story shared can make a difference!
P.S. Sign up for FREE instant access to Christina’s masterclass, Email Goldmine: Monetize Your Email List.
Resources & Links
Connect with Wendy on LinkedIn and learn more about Live Like Lou on their website and Instagram.
Want to skyrocket your open rates and double your next fundraiser? Sign up for FREE instant access to Christina’s masterclass, Email Goldmine: Monetize Your Email List.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if the key to turning your mission into a movement lies in the power of video?
Shannon Fitzgerald from The Hooligans Agency is here to reveal how creative video content can revolutionize advocacy and nonprofit work.
And you DON’T need a massive budget to make a significant impact.
You’ll hear the incredible story behind two “fake” horror movie trailers designed with a scrappy budget in less than a week (!) for Gas Leaks Action, that educated audiences about the dangers of natural gas.
These ads received a TON of earned media attention, even landing in movie theaters during Halloween season.
Shannon has one heck of a resume, going from Hollywood to spearheading 80+ campaigns for democratic and climate initiatives.
You’re no doubt going to learn so many practical tips for aligning your creative projects with your core values, and why the “MAYA Principle” is so special (it will help your content resonate more deeply!)
This episode is for you if you’re ready to elevate your social impact mission with video.
P.S. Join me for my Book Launch Tour at the Kendra Scott store in Sarasota, FL on September 18th! RSVP here.
Resources & Links
Learn more about Shannon’s work on her agency website and connect with her at [email protected], or on LinkedIn.
Check out the video examples discussed in this episode: Silent But Deadly for Gas Leaks Action and Assume That I Can for CoreDown.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect! - Показать больше
