Эпизоды
-
In this episode of “Motivation AI Matters,” host Lisa Spira speaks with Jon Capaldo, Vice President of Customer Success at Persado, about the intersection of language Generation AI and financial services. They delve into Jon’s extensive background in math and finance, highlighting how his communication skills have contributed to his success at Persado and career. The discussion focuses on the impact of Generative AI technology in the banking and financial sectors, as well as the complexities of compliance. Whether you're from a math or communications background, their conversation offers intriguing insights and concrete use cases that demonstrate the importance of blending language and technology with a human touch for growth and innovation.
-
In this episode of “Motivation AI Matters,” host Lisa Spira delves into the evolving landscape of the retail industry with guest Shelley E. Kohan, Associate Professor at the Fashion Institute of Technology, Executive Producer of Retain Unwrapped at The Robin Report, Senior Contributor in Retail at Forbes, and CEO/founder of her own consulting business. Together, they explore the dynamics of the retail industry, how leaders should think about implementing Generative AI technology, and how silos continue to plague innovation. Whether you’ve implemented Generative AI into your strategy or not, this conversation offers valuable insights into leveraging language, technology, and human ingenuity to inspire action and build meaningful connections with your audience.
-
Пропущенные эпизоды?
-
In this episode of "Motivation AI Matters," host Lisa Spira delves into the elusive world of influencer marketing with guest Keith Bendes, VP of Marketing and Brand Strategy at Linqia. Together, they explore the evolution of influencer marketing, the essence of brand partnerships, and the crucial role of language in crafting authentic messages that resonate with audiences. From understanding the dynamics of influencer-brand collaborations, to the transformative impact of AI on content creation, they unpack the power of storytelling, emotional connection, and human creativity in driving business outcomes. Whether you're in B2B or B2C marketing, this conversation offers valuable insights into leveraging language, technology, and human ingenuity to inspire action and build meaningful connections with your audience.
-
In this episode of "Motivation AI Matters," host Lisa Spira, VP of Content Intelligence at Persado, delves into the intricate dynamics of language, artificial intelligence (AI), and art with guest Larry Ebert, a seasoned educator and management consultant. Ebert's expertise spans communication, innovation, and change management, offering a unique perspective on how language influences business outcomes. Throughout the conversation, Ebert shares his insights on the significance of effective communication in leadership roles, emphasizing the often underestimated power of emotional connection in business interactions.
The discussion extends to the realm of storytelling, where Ebert underscores the transformative potential of narratives in conveying information and fostering connections. Drawing from his experiences in teaching and consulting, he illuminates the art of storytelling and its relevance in business communication, marketing, and brand building.
Ebert also shares his recent exploration into the impact of AI on the arts, highlighting the nuanced concerns and perceptions of artists regarding AI's role in creativity and expression. From discussions on the beauty of imperfection to the ethical implications of AI-generated content, Ebert provides valuable insights into the evolving relationship between humans, AI, and artistic expression.
The episode concludes with a thought-provoking reflection on AI as a tool, prompting listeners to ponder the evolving nature of human-machine collaboration and the implications for future endeavors. Through Ebert's multifaceted perspective, listeners gain a deeper understanding of the intricate interplay between language, AI, and art in shaping our collective future.
-
In this episode, Lisa Spira, VP of Content Intelligence at Persado and host of the Motivation AI Matters podcast, connected with Linda Itskowitz, VP of Marketing at Quicken. Linda has extensive experience in marketing and leadership roles and as a consultant for brands across multiple industries. In her role at Quicken, she makes decisions around how to communicate. Much of these decisions surround language, understanding consumer psychology, and how to use words to connect with customers on an emotional level.
Since her days in product management, Linda has been interested in the psychology of consumer behavior. “I'm very interested in research and data and just using that research to understand what's important to people and how you can impact what the consumer does based on how you express your offering to them. Those subtle changes make a huge difference and that is really fascinating to me,” said Linda.
Language plays a pivotal role in impacting and understanding consumer behavior. But, so much else goes into it such as pricing, research, product, and testing. Marketers also must take into account which channel they are reaching customers on. People on different channels are often focused on different benefits of the product. One example Linda shared is when reaching a younger audience on TikTok, Quicken might talk about saving money, while on Reddit the message is focused on investing. Knowing which messaging to use all comes down to data for today’s marketers.
But, it didn’t always used to be this way. Linda mentioned that when she started in marketing, they didn't have the data and marketers sat around in a room and asked “what do you think people would want to hear?” Back then, marketers were making decisions based on their personal lived experience, not necessarily what will perform best in the market. Now, they measure every aspect of the funnel. Like many marketers, Linda is often surprised at what works and what doesn't work. However, she finds that consistency is important in getting customers further down the funnel. For example, if a customer clicks on a message telling them to save money they are likely going to lose them if the next message is on how to invest better.
As the best-selling personal finance software in the US, Quicken is a trusted and established brand. One opportunity for growth that Linda explained is to increase brand awareness and market share among younger generations. Much of reaching different audiences is understanding what language resonates with them. Linda shared that while older customers want to control their finances often down to the penny, younger customers want to stay on top of their finances by accessing them quickly and conveniently. These changes in the language show different approaches to similar products based on the audience, similar to how language has to be adapted to each channel
Aside from a data-based approach, Linda also highlighted the importance of thought leadership in establishing trust and brand authority.
For more insights and to hear about Quicken’s study on how job loss could impact marriage, listen to the full episode.
-
New Motivation AI Matters podcast host Lisa Spira, VP of Content Intelligence at Persado, sat down with Taylor Holmes, VP of Solutions Consulting at Persado. You might remember Lisa from our first episode. As the head of content intelligence, Lisa is focused on language, what makes language “good,” and how we use it to achieve our goals. At Persado, she trains our Motivation AI to create language that inspires action. In this new format, she interviews guests on how they use language and what makes language good for them.
During this episode, Lisa and Taylor discuss how Taylor uses language to take Persado’s features and turn them into tangible business value. The role of solutions consultants at Persado is to work with the sales team to better understand potential customers and their goals during the sales process, and to make sure everyone works together to optimally achieve those results. She sets up Persado customers for success by making sure their systems, goals, and expectations are aligned.
In order to get to the heart of what a potential customer wants, Taylor must ask the right questions. Since one word answers often aren’t helpful, the language Taylor uses to ask key questions is vital to driving optimal results. Throughout her time at Persado, Taylor has gone from using technical language and statistical terms (orthogonal design anyone?) to more colloquial language and concepts to describe the products and their benefits. This has widened her audience within the organizations that Persado works with and opened up more conversations about Generative AI. The discussions around Generative AI and personalization in marketing have also become more mainstream.
Starting a conversation can often be a challenge. Taylor suggests leading with empathy and respect by asking a disarming question. According to Lisa, this is also the secret to what Persado does in marketing: adding emotion and empathy to a digital marketing message rather than just highlighting an e-commerce deal.
Finally, Taylor shares the importance of curiosity when finding your voice in a customer-facing role. “Be curious about your customer and don’t be afraid to guess. You might be wrong, but at least you’ll come in with a perspective and a point of view they will respect,” said Taylor.
-
Vipul Vyas, Senior Vice President of Go To Market Strategy at Persado, joins our host, Alex Olesen, to discuss the following topics: how Generative AI drives efficiency and effectiveness in business, how even small teams can create copious content in a short amount of time using these tools, and what separates Persado from other Generative AI tools geared toward enterprise marketing teams.
-
Sarah Luger, PhD joins our host, Alex Olesen, to discuss the following topics: how AI adds value to the customer experience, how large language models will transform economic and global engagement, and what this means in the short and long term for companies using AI to provide more personalized experiences and recommendations that align with customers’ preferences.
-
Paul Roetzer, Founder & CEO, Marketing AI Institute and Co-Author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, joins our host, Alex Olesen, to discuss the following topics: how Generative AI will be disrupting the marketing teams in current business models, the types of companies that typically benefit from using Generative AI, and how marketing and data teams continue to work closely together.
-
Lisa Spira, Head of Content Intelligence at Persado, joins our host, Alex Olesen, to discuss the following topics: What is "Motivation AI", Marketing challenges that Motivation AI can help to address, and How companies can utilize Motivation AI to motivate action amongst their audiences to drive impeccable business impacts.
