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Episode 123 of MVP - The Master's Voice Podcast features Vikas Chawla, MD of Compass Group India. With over two decades of experience, Vikas discusses how the company serves 900,000 meals daily across 45 cities with a 38,000-strong team. In conversation with Pavan R Chawla, Founder-Editor, Mediabrief.com, Vikas speaks of several things, including his journey through leadership roles at Coca-Cola and his entrepreneurial ventures. He highlights key lessons that shaped his approach to management. He emphasizes a caring work culture and empathy, which he believes are essential for boosting employee engagement and retention.
Vikas envisions leveraging tech innovations to enhance food safety and improve overall service delivery at Compass Group.
Vikas discusses the food services industry in India, currently valued at 70,000 crores and growing at 15% annually. He shares that Compass Group aims for a 45% revenue increase over three years, focusing on sector expansions and client acquisitions. Also, that it collaborates with initiatives like the Robin Hood Army to combat food wastage and aid underprivileged communities.
Vikas highlights solar-powered kitchens and rainwater harvesting as part of Compass Group’s environmental commitments. Technologies like the AI-powered sorting mechanism and the Foodbook app are enhancing Compass Group’s operations.
Vikas underscores the role of ongoing employee training in fostering a strong safety culture. He credits his leadership values to the support from his family, emphasizing open communication both at home and work.
This insightful episode of MVP - The Master's Voice Podcast offers valuable lessons on leadership, culture, and growth in India’s food service industry. I hope you enjoy the conversation and find it beneficial. We hope you enjoy the conversation!
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
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In this episode of MVP - The Master's Voice Podcast, Angela Scaffidi, Founding Partner & Global Chair of SenateSHJ and Global Chair at PROI Worldwide, discusses strategic communications, leadership, and the evolving PR landscape. She is in conversation with show host Pavan R Chawla.
Through SenateSHJ, Angela and her team tackle complex challenges in reputation management, change, and engagement. As PROI Worldwide’s Global Chair, she focuses on uniting entrepreneurial communication agencies to share best practices, ensuring their campaigns remain impactful and market-leading.
Angela elaborates on the changing roles of PR professionals, emphasizing the need to address modern challenges like misinformation, cybersecurity, and geopolitical issues. She stresses the importance of fostering strong internal cultures and proactive stakeholder engagement. On the role of AI, Angela advocates for its use in enhancing efficiency while highlighting the ongoing need for human insight and ethical considerations.
Collaboration between agencies, especially through PROI, is another key theme. Angela discusses how PROI fosters global partnerships, helping agencies lead in the communications field. She also shares her leadership philosophy, emphasizing humility, curiosity, and collaboration in building resilient agency cultures. Angela names three PR leaders she admires: Madan Bahal, Claire Parsons, and Noel Turnbull, all of whom continue to give back to the profession.
Her deep commitment to community service, including supporting children with cancer and missing persons, informs her purpose-driven leadership approach. Angela’s insights on building strong client relationships, resilient cultures, and navigating the fast-paced PR landscape offer valuable guidance for professionals.
Tune in for practical advice and inspiration from one of the leading voices in global communications.
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First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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From Pavan R Chawla:
On this episode of our award-winning series MVP - The Master's Voice Podcast, I host dear friend and popular Advertising and Marketing industry stalwart Bipin R Pandit, COO of The Advertising Club, Mumbai. As a well-respected figure in the advertising and marketing space, Bipin is widely known for his exceptional contributions to the industry through his great work for the Ad Club Mumbai. Equally, he is known and respected for his passion for music.Our conversation centers around the much-awaited 19th edition of his popular live musical show, Khumaar, which will be held on 21st September at St. Andrew’s Auditorium, Bandra, Mumbai, and is an event no music lover can afford to miss.
This time round, Khumaar takes on a special significance as Bipin dedicates the show to the memory of one of India’s greatest singers, the late Mohammad Rafi. The tribute comes in anticipation of Rafi Sahab's 100th birth anniversary, which will be celebrated on 24th December 2024. With deep admiration for Rafi Sahab, Bipin shares the emotional and artistic vision behind this tribute in the podcast episode.
Khumaar: A musical extravaganza honoring Rafi sahab
Khumaar has always been a favorite among advertising, media, and entertainment professionals, offering an evening of nostalgia, joy, and musical splendor. This year’s edition promises to be even more special, as it pays homage to the timeless melodies of Mohammad Rafi, a legend whose voice transcended generations. Bipin explains how Khumaar seeks to evoke the same magic that Rafi Sahab’s songs did, transporting the audience to an era of pure, soulful music.
The show will feature a host of talented singers who will bring Rafi Sahab’s songs to life, adding their unique touch while preserving the essence of his legendary voice. Bipin's goal is to create an unforgettable experience for music lovers, giving them a break from their daily routines to immerse themselves in the magic of Rafi’s classics. We also discuss how the audience can expect to be treated to a variety of Rafi Sahab’s greatest hits, each performed with great reverence and skill.
Mohammad Rafi: The Man, The Legend
In our conversation, Bipin reflects on the unparalleled greatness of Mohammad Rafi, not just as a singer but as a human being. Rafi Sahab's humility and generosity have left an indelible mark on the hearts of millions, and his voice remains a source of inspiration for artists and fans alike.
Bipin shares personal anecdotes and insights into what made Rafi Sahab so extraordinary — his ability to connect wit
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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In this special Independence Day episode of MVP - The Master's Voice Podcast, we are honored to have kiran khalap, co-founder and MD of chlorophyll, as our esteemed guest. In conversation with series host and creator and Founjder-Editor of Mediabrief.com - Pavan R Chawla. This conversation celebrates 25 glorious years since chlorophyll's inception on 14th August 1999, and how the agency has emerged as an independent powerhouse, empowering over 400 Indian and global brands through its unique approach to branding.
kiran khalap, a visionary leader known for his gentle wisdom and deep-rooted values, reflects on the journey that has defined chlorophyll's success. From his early days as a teacher inspired by J. Krishnamurti’s philosophies to becoming a leading figure in the advertising world, kiran's story is a testament to the power of staying true to one’s principles while continuously evolving.
This episode delves into the core values that have shaped chlorophyll—equality, humility, and a relentless pursuit of creativity and innovation. kiran shares how these values are embedded in chlorophyll’s DNA and are reflected in the company’s culture, where even the most junior employees are given leadership opportunities to foster responsibility and ownership.
Listeners will also gain insights into the pivotal moments that led to the creation of chlorophyll, including kiran’s decision to leave a successful career at Bates Clarion to co-found an independent agency with Madan Bahal. The episode highlights the collaborative spirit that has driven chlorophyll's growth, with kiran recounting key partnerships and the genius of his co-founders, anand halve and nilesh patil.
The episode explores chlorophyll's innovative approaches through its five unmatched IPs: anthorp, a model that redefines branding beyond product categories; wholon, which emphasizes brand behavior over communication; ideantity, a unique approach to brand identity; litmosi, India’s first corporate brand alignment tool; and the chlorophyll innovation lab, a hub for solving complex business challenges through innovative thinking.
As kiran reflects on the future of branding, he discusses the importance of sustainability and the evolving role of artificial intelligence, hinting at a new era where AI will play a crucial role in shaping brand identities.
This episode is a must-listen for professionals across business levels and sectors, offering valuable insights into the intersection of creativity, business, and human values. Tune in to understand how kiran khalap’s beliefs, actions, and career have defined the essence of th
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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Join us for Episode 119 of the award-winning MVP - The Master's Voice podcast, featuring an enlightening conversation with the peerless PR and Comms leader, Madan Bahal, co-founder and Managing Director of India's largest independent PR and Marketing firm Adfactors PR. This is a rare media appearance by Madan; to our knowledge, his first in the past three years. In this insightful episode, Madan speaks of building a National Asset like Adfactors PR with Corporate Spirituality. And we at Mediabrief believe that the same qualities and culture can certainly empower the beleagured Public Relations industry in India.
We speak of Adfactors PR's remarkable journey, recent awards, and the keys to its sustained success. Discover how the firm adapted during the COVID-19 pandemic, transitioning swiftly and without a minute of downtime from a desktop- to a laptop agency. Also learn about the integral role of the team in fostering continuous growth.
In conversation with MVP host Pavan R Chawla, who is also founder-editor of Mediabrief.com, Madan highlights the importance of integrity, continuous learning, and being a good generalist in public relations. He shares his vision for the future of Adfactors PR, the firm's approach to succession planning, and shares the secret and significance of building strong client relationships through effective communication.
This episode offers a deep dive into the values, culture, and corporate spirituality that underpin Adfactors PR’s philosophy of sustainable growth.
The conversation is packed with insights, inspiration, and the wisdom of Madan Bahal, the peerless and highly respected PR and communications professional, and a profoundly empathetic, sensitive, and humble human being who remains driven by a deep sense of Purpose for the eventual profit of the Nation. Watch, listen, and reap the benefits of this invaluable discussion with sagacious Madan Bahal in his first media interaction in more than perhaps three years now. (Thank you Chaitalee Shete, for having made this interaction possible.)Want to pitch someone to be featured?
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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This, our 118th episode of MVP – The Master’s Voice Podcast with advertising genius Piyush Pandey of Ogilvy, just landed into our lap from what was to have been a very short telephonic chat about Ogilvy’s latest ad film entitled Jugalbandi for Pidilite’s powerful brand Fevicol. But transcribing this chat into text to try to capture the wonderful, stirring cadences of his passion for great creatives that could only be reproduced through audio, left us with no option but to convert the conversation into a podcast with Pavan R Chawla, Founder-Editor of Mediabrief.com.
Piyush’s ads for Fevicol have always been industry defining, and Ogilvy’s creative output for Fevicol has actually defined Indian Advertising. Their previous big film, Sharmain Ka Sofa for Fevicol, was a global eye catcher, and if there could be another film worthty of the Sharmain Ka Sofa linaege, it has to be this, their latest, Jugalbandi, created by Prasoon, with Piyush guiding and encouraging all along.
Listen to this episode, and watch the two films too, on Mediabrief.com. I hope you enjoy the chat. This, after all, is Piyush Pandey – unassuming, down-to-earth, like not just his favourite brand Fevicol, but also its leadership teams and his own family and himself too, all of whom he describes as 'Zameen se jude huay'.
Listen. Reap. Revel.And yes, I promise you – in fact, Piyush and I do – to bring you a longer and even more rewarding video podcast – Vodcasts, as they are called now – soon.
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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This, the latest episode (#117) our award-winning series MVP - The Master's Voice Podcast, features Eeshan Lokhande and Veer Patel, the innovative co-founders of the CEAT Indian Supercross Racing League (ISRL), in conversation with show host and Founder-Editor of MEDIABRIEF.COM, Pavan R Chawla. The discussion dives into the world of Supercross racing and the ambitious journey of CEAT ISRL, highlighting its unique contributions to Indian sports.
Genesis of CEAT Indian Supercross Racing League: Eeshan and Veer introduce listeners to Supercross racing, known for its high-flying jumps and intense competition. Inspired by motocross, Supercross is held on specially constructed dirt tracks. Eeshan and Veer aim to replicate this excitement in India through the CEAT ISRL, driven by their passion for the sport.
Building the league: teams, riders, and innovation: CEAT ISRL stands out for its innovative team structure, including different skill categories and the inclusion of women riders. This inclusive approach promotes gender diversity and broader participation. The duo explains the meticulous process of creating challenging yet safe tracks, emphasizing responsible racing behavior and stringent safety protocols.
Strategic partnerships and marketing: Eeshan and Veer highlight their collaboration with major broadcasting partners like Viacom18 and GeoCinema, which has significantly boosted the league’s visibility. Their multi-faceted marketing strategy targets Supercross enthusiasts, general sports fans, and potential sponsors through social media, promotional events, and collaborations with influential personalities.
Expansion plans and future vision: Looking ahead, Eeshan and Veer plan to expand the CEAT ISRL to more cities across India and explore international markets. They discuss their expectations for the league’s second season, focusing on enhancing the overall experience for participants and viewers and maintaining their position at the forefront of motorsport innovation in India.
Impact on the industry and job creation: Beyond racing excitement, Eeshan and Veer reflect on the broader impact of the CEAT ISRL on the Indian motorsport industry, including job creation in event management, broadcasting, and marketing. By building a robust ecosystem around Supercross racing, they aim to create sustainable growth opportunities within the industry.
Closing thoughts and future prospects: As the episode concludes, Eeshan and Veer express their enthusiasm for the future of Supercross racing in India. They see the CEAT ISRL as more than just a racing league; it’s a plaWant to pitch someone to be featured?
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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Ujaya Shakya, Founder of Outreach in Nepal and author of Brandsutra, and the first vice president of the Advertising Association of Nepal, is my very special guest on this, the 116th episode of our award-winning MVP – The Master’s Voice Podcast. We caught up with Ujaya for this Vodcast and Podcast which is available on both – YouTube, and a set of the top global podcast directories including Google Podcasts, Apple Podcasts and Spotify, among others.
Ujaya speaks of the size of the advertising market in Nepal, highlighting the growth of digital media and the impact of television content. He also speaks about the evolution of advertising in Nepal over the years, especially with the rise of digital media and changing consumer behaviors.
Our conversation explores the role of advertising in Nepal and how Indian advertising has influenced the industry there. Ujaya says talent – the finding and retaining of it – is a major challenge most advertising companies and heads grapple with. He also mentions reputation management in the advertising sector as a critical area for business heads, and emphasizes the importance of creativity, passion and teamwork for young professionals entering the field.
He also touches upon the regulation of advertising in Nepal, including the clean feed policy that restricts foreign advertising on Nepalese channels. Ujaya reflects on the impact of social media platforms, internet penetration, and the evolving technology in the advertising space in Nepal.
Ujaya speaks about the qualities required for success in advertising, and shares his admiration for, and the inspiration he draws from, industry stalwarts like Sam Balsara, Ramesh Menon, and Piyush Pandey, and the importance of collaboration between Indian and Nepali advertising industries for mutual growth.
So, thanks to my distinguished guest Ujaya Shakya, Founder of Outreach in Nepal and author of Brandsutra, and the first vice president of the Advertising Association of Nepal, this, the 116th episode of our award-winning MVP The Master’s Voice Podcast -- and, of late, Vodcast too, on YouTube -- provides a comprehensive view of the advertising landscape in Nepal and the efforts being made to empower the industry through regulatory measures, talent development, and innovative strategies. And more. I hope you find it a rewarding listen. Thank you for your time!Want to pitch someone to be featured?
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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Our guest on the 115th episode of MVP - The Master's Voice Podcast is Deepika Bhan, President of Packaged Foods at Tata Consumer Products Limited. She shares insights with series host Pavan R Chawla, who is also Founder-Editor of Mediabrief.com.
(READ THE COMPLETE POST ON MEDIABRIEF.COM. YOU CAN ALSO WATCH THE VODCAST ON YOUTUBE. VISIT MEDIABRIEF.COM FOR THE VIDEO AND LINKS)
Deepika walks us across her experience at Unilever and TCPL, focusing on leadership, marketing initiatives like Tata Salt's recent campaign during IPL24, and growth strategies for TCPL.
The conversation highlights trust-building with consumers, technology in marketing, and the importance of continuous learning. Deepika emphasizes values-driven leadership, community-centric practices, and the impact of culture on professional growth. Watch the Vodcast on YouTube or listen on top podcast platforms for more.Want to pitch someone to be featured?
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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India’s Top ranked Media & Entertainment Analyst (as per Asia Money Brokers Poll 2021-22-23), Karan Taurani, SVP Elara Capital, speaks with Pavan R Chawla, host of MVP The Master’s Voice Podcast, in this, the 112th episode of the award-winning series.
They speak of the Media & entertainment Industry in India, with a focus on Live Sports, IPL24, OTT challenges, the growth of digital and Linear TV with particular reference to the ongoing IPL24.
Karan also speaks of the implications of welcome consolidations like the Reliance-Disney merger and its impact on the digital landscape.
He speaks of the challenges of measurement in the Indian Media industry, and the pressing need for accurate media measurement.
Karan also speaks of the opportunities for Digital Revenue growth, and explores at length the Theatrical sector which is still trying to recover from the crushing mix of the COVID-OTT onslaught.
This is a useful masterclass on the Indian Media & Entertainment industry that we hope you will find useful.
Check out the post on Mediabrief.com here: add link after it is published. You can also find links to all the top podcast directories that the series is listed and available on, in the same post.
Thanks for your time.Want to pitch someone to be featured?
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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This, the 111th episode of our award-winning series MVP – The Master’s Voice Podcast, features Pankaj Krishna, Founder & CEO of Chrome DM, whose company and its verticals are helping keep the Media & Marketing space empowered with credible measurements across the spectrum of distribution, OTT, News consumption and more, including the critical role of data-driven insights and ethical content creation practices for sustainable growth and success. Pankaj speaks with Pavan R Chawla, series host and Founder-Editor of Mediabrief.com.
Pankaj recounts the journey of Chrome DM from its origins as a distribution analytics firm to its current position as a key player in the media and entertainment sector. With a workforce now totaling 600 employees, Chrome DM has undergone a significant transformation, pivoting from distribution audits to the development and launch of COTT, the digital platform designed to capture consumer data about OTT platforms for content consumption insights.
Pankaj touches upon importance of measuring digital consumption in the media industry was underscored, with digital platforms expected to take the lead as primary revenue contributors. The conversation also addressed the rise of connected TVs and the consequent shift in advertising revenue from traditional television to digital platforms.
Pankaj speaks of the importance of tailored communication in digital marketing and compares the strengths of linear TV to digital platforms. We explore challenges and opportunities in the industry, including the rise of smart (connected) TVs and the profitability concerns of OTT platforms. Looking to the future, Pankaj speaks of key trends in media and entertainment, content creation influences, and entrepreneurship insights, and emphasizes the role of data-driven research and quality journalism in shaping the industry's trajectory.
We discuss content consumption habits and the ongoing transformation of linear broadcasting in comparison to the dominance of digital platforms. Pankaj looks at challenges like the saturation of content platforms in India and examines the societal impacts of content, emphasizing the necessity of ethical considerations in content creation.
Pankaj shares Chrome DM’s hunger for success and its unwavering focus on maintaining credibility and integrity of its entire data gathering and reporting process. He also highlights the vast potential of the Indian market for data and research in the broadcasting sector, which positions Chrome DM as a key provider of essential insights.On the personal side, Pankaj speaks of the value of mentorshi
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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Brajesh Singh, President – Arthur D Little India, on powering enterprise with strategy and innovation
This, the 110th episode of the award-winning series MVP – The Master's Voice Podcast, features Brajesh Singh, President of Arthur D. Little India, in a dialogue that sheds light on the cutting-edge strategies and digital transformations leading India's growth, the evolution of consulting and Arthur D Little’s unique approach, Digital Public Infrastructure (DPI) and India's Leap Towards Inclusivity, The Role of AI in Shaping the Future, and Leadership Insights from, and the personal passion that propel, Brajesh Singh. And more.
Arthur D. Little's Approach: With a 140-year legacy, Arthur D. Little stands out for its global team, thought leadership, and open consulting approach. Singh explains how the firm's collaborative ethos and innovative practices make it a leading consulting entity. Their commitment to working closely with clients ensures they not only get strategic insights but also learn to implement changes independently.
India's Digital Inclusivity: We discuss Arthur D. Little's and NASSCOM's report on Digital Public Infrastructure (DPI), showing how India's digital efforts are boosting social and financial inclusion. From Aadhaar to UPI, India's digital initiatives are global case studies, highlighting DPI's potential to transform lives and enhance efficiency.AI's Role in the Future: Singh talks about Artificial Intelligence's (AI) crucial role in shaping business and society. He emphasizes its integration across sectors, posing both challenges and opportunities for job creation, data management, and innovation.
Brajesh Singh's Passions: Singh shares his love for wildlife photography and poetry, explaining how they provide perspective and purpose. He believes personal passions are vital for leadership and creativity, encouraging listeners to nurture their interests.Leadership Wisdom
: Singh shares leadership insights from his career, emphasizing trust, perseverance, and embracing change. His stories of resilience, from nature to the boardroom, highlight the journey to success.This conversation with Brajesh Singh, President of Arthur D. Little India, offers insights into consulting's future, India's digital transformation, and the essence of leadership. It's a must-listen for entrepreneurs, digital enthusiasts, and those interested in human stories behind corporations. Thanks for listening!
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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This, the 109th episode of our award-winning series Master's Voice Podcast (MVP) on MediaBrief.com features Saumya Rathor, Category Lead for the Potato Chips (Lays) division at PepsiCo India, in conversation with series host and Mediabrief.com Founder-Editor Pavan R Chawla. Saumya sheds light on the intricacies of brand management and marketing strategies and the overall ethos of the vertical she leads at one of the world's leading snack food brands.
A journey of empowerment and innovation: Saumya, with extensive experience in companies like ITC Limited, Amazon India, and Marico Limited, and with academic credentials from IIM and Harvard Business School, brings a unique blend of experience and vision to PepsiCo, where she plays a crucial role in steering the brand's narrative, focusing on consumer-centric campaigns that resonate with youth and cultural insights.Isse Kehte Hain Pyaar campaign: On their latest campaign featuring Bollywood celebrities Ranbir Kapoor and Neetu Singh, Saymya says that the aim was to showcase generational love for Lay's, leveraging the emotional connection people have with the brand. The campaign, titled Isse Kehte Hain Pyaar, aimed to portray the snack as a symbol of boundless love, but never sharing you favorite chips!
The role of effective communication and consumer insight: Saumya shares how PepsiCo navigates consumer engagement in a digitally dominated world. She emphasizes social listening and responsiveness, outlining PepsiCo's approach to maintaining brand reputation through active engagement and prompt addressing of consumer feedback.
Creating comprehensive brand experiences: Further discussing broadcast and narrowcast marketing, Rathor highlights the synergy of traditional media and digital platforms in creating wide-reaching and personalized brand experiences.
Sustainability and Social Responsibility: A significant aspect of the discussion revolves around PepsiCo's commitment to social responsibility and sustainable practices. Saumya proudly speaks about empowering the agricultural community, including initiatives to help over 27,000 farmers, emphasizing PepsiCo's belief in giving back more to the world than it takes.
As the conversation concludes, it's evident that Soumya Rathor's vision for PepsiCo India's Potato Chips division transcends marketing metrics, aiming to create lasting connections with consumers, foster innovation, and drive the brand towards a more sustainable and socially responsible future.
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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Srinivasan K Swamy (popularly known as Sundar), Chairman of R K Swamy Ltd, joins tMVP – The Master’s Voice Podcast series host Pavan R Chawla for a conversation on the cusp of the company's historic milestone: becoming the first Indian integrated marketing conglomerate to go public and list on the Indian Stock Exchange.
The IPO, scheduled from March 4th to 6th, comprises a fresh issue of equity shares worth ₹1,730 million and an offer for sale of up to 87 lakh Equity Shares, priced between INR 270 to INR 288 per share. Notably, the company raised Rs 187 crore from anchor investors on March 1st.In the podcast, Sundar discusses R K Swamy's journey, its unique business model encompassing three distinct segments, and its impressive roster of clients. He emphasizes the company's commitment to long-term partnerships and high client retention rates. Sundar also sheds light on the company's growth trajectory over the past three years, its revenue trends, digital operations, geographical expansion, and research endeavors.
Additionally, Sundar reflects on the transformative shifts in marketing services and content, navigating through the emergence of digital advertising, OTT platforms, and video-centric mediums. He highlights the company's strategy to increase contributions from new clients across different business segments, including digital revenue growth, and the establishment of a digital video content production studio.
Sundar underscores the importance of staying close to customers and adapting to the evolving media landscape. He believes that the podcast episode provides a comprehensive understanding of R K Swamy's strategic evolution and its positioning in the industry. While expressing optimism about the IPO's potential as a good investment, Sundar advises listeners to seek professional investment advice before making any investment decisions.
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This, the 107th episode of our award-winning MVP - The Master's Voice Podcast, features respected professional Lakshmi Narayanan B, Chief Marketing Officer at CEAT Ltd as our distinguished guest, in conversation with series host Pavan R Chawla. Lakshmi leads marketing for India and globally at CEAT, which is a household name since it was established in 1958. CEAT stands as one of India's leading tyre brands, serving customers across more than 110 countries globally.
In this insightful episode, Lakshmi shares his insights and experiences, shedding light on CEAT’s marketing philosophy and strategies. He emphasizes the importance of storytelling and customer-centric approaches, shares his pride at being a part of CEAT, and speaks of its commitment to product excellence and customer satisfaction.
Lakshmi speaks of CEAT's role as a driving force in the industry. CEAT, he tells me, has earned a reputation as a driver's secret among loyal customers. Lakshmi discusses CEAT's mandate to journey alongside customers, adapting to evolving consumer needs and infrastructural developments in India.
We explore CEAT's initiatives to enhance mobility safety and cater to the aspirations of younger generations, such as the Enduro track program.
Lakshmi speaks of Reputation Management, some important Digital Marketing trends and CEAT's media mix and marketing channels including their strategies for IPL and digital advertising; the last, with reference to last year’s IPL, and the next edition coming up soon. Lakshmi speaks of CEAT's corporate social responsibility initiatives and their partnership with the Maharashtra government to promote tyre safety awareness.
Lakshmi also speaks of a couple of CEAT marketing campaigns, and shares why he swears by CEAT tyres for India, plus some valuable advice with marketing professionals seeking to up their work game at all times.
We also discuss CEAT's approach to leveraging celebrities and influencers in marketing campaigns.
Reputation Management is never-ending (it’s like a mountain you must keep climbing) – an Everest that’s a never-rest. He says. Creativity brings growth, says the man who uses left brain, right brain, and heart.
So, join my conversation with the remarkable Lakshmi Narayanan B (aka Lakshmi), CMO of CEAT Ltd, who speaks with a powerful mix of knowledge and strong, proven experience to give us several valuable insights, on our award-winning series, MVP - The Master's Voice Podcast. Tune in now for the insider’s view to the space of marketing and reputation management, with special and inspiring reference to CEAT's own marketing strategies an
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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In the 106th episode of the award-winning series MVP – The Master's Voice Podcast from MediaBrief.com, Samir K Modi, the dynamic Managing Director of Modi Enterprises and the visionary behind Colorbar Cosmetics, takes center stage with series host Pavan R Chawla, Founder-Editor of MediaBrief.com. Having celebrated Colorbar's 19th successful year, Modi reflects on his entrepreneurial journey, drawing lessons from experiences that shaped him.
From his early days as a restaurant steward in Australia, Modi learned the value of earning his own money. As a manager with a major tobacco player, he advocated for inclusivity and equality by uniting managers and factory floor workers in a common dining room. Modi's marketing skills flourished at Philip Morris, and he eventually embraced the challenge of overseeing multiple companies entrusted to him by his father.
Emphasizing continuous learning and collaboration, Modi credits his father's influence, stressing the importance of being a lifelong trainee. Sharing personal experiences, he advocates embracing mistakes for growth and advises young entrepreneurs to focus on the future, learn from the best, and maintain self-belief.
Modi highlights women empowerment as a core value at Modi Enterprises, with 50% of the corporate team being women. Discussing Colorbar's journey, he narrates early struggles and the brand's rise as the largest consumer of Italian makeup in India. Looking ahead, Modi reveals plans to enter the Russian market and open multiple stores.
Prioritizing growth without compromises, Modi believes in giving back to the earth, focusing on people, purpose, and the planet over profit. The podcast captures a profound conversation with Samir K Modi, offering insights and advice to empower professionals and entrepreneurs at all stages.
A testament to Modi's success, this episode inspires with thoughts on continuous growth and the importance of giving back to the earth. Listen in for a compelling dialogue with Samir K Modi, the remarkable MD of Modi Enterprises, a man who has navigated the entrepreneurial landscape with phenomenal success, always remaining driven by the pursuit of success, growth, and an unwavering commitment to, as we said earlier, giving back to the earth.Want to pitch someone to be featured?
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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This, the 105th episode of our award-winning series MVP – The Master’s Voice Podcast, brings you a deep-dive, inspiring, often chuckle-inducing conversation with the remarkable Jo Jackson, CEO of the globally respected D&AD.
As the first female CEO of D&AD, Jo passionately emphasizes the organization's commitment to diversity and equal opportunities. She sheds light on the D&AD Shift program, dedicated to empowering underrepresented emerging talents in the industry.The discussion delves into the evolution of D&AD awards, exploring trends in award-winning campaigns and the influence of AI on the creative industry. Jo addresses the ownership of intellectual property for AI-generated campaigns.
The conversation takes a turn towards the creative industry in India, highlighting powerful campaigns addressing societal issues. Jo emphasizes the role of awards in encouraging innovation and learning experiences, advocating for greater exposure of Indian creativity globally.
An insightful point emerges as Jo shares a CEO's perspective on remote work versus in-office, providing valuable insights for leaders across sectors. The podcast concludes with a glimpse into D&AD's exciting future plans, including a website revamp and an anticipated in-person festival in London.
Jo unveils D&AD's commitment to a more accessible website, offering masterclasses for professionals at all levels, aligning with the organization's mission as a creative educational charity. The CEO introduces initiatives like Win One Teach One, reflecting D&AD's dedication to fostering a barrier-free community of creative excellence.
Well, then, the 105th Episode of the award-winning series MVP The Master’s Voice Podcast promises valuable knowledge and insights, and multiple surges of inspiration from a peerlessly passionate, knowledgeable, accomplished and inspired creativity and design professional, and now the first female CEO of the remarkable D&AD – Jo Jackson, who is here at her fluent, inspiring best. Listen, chuckle, reap, revel. Thanks very much.Want to pitch someone to be featured?
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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This, the 104th episode of our award-winning series MVP – The Master’s Voice Podcast, features highly respected and accomplished Industry captain, thought leader and expert Vikram Sakhuja, Equity Partner and Group CEO of Madison Media & OOH, India's largest independent Media Agency. Vikram is in conversation with Pavan R Chawla, series host and Founder-Editor of MediaBrief.com.
This, our first episode of the year 2024, is a very special Year-ender in which Vikram offers valuable insights and guidance for all professionals across Media, Marketing, Advertising and more; insights we are confident will empower them as they square up to exploit and face the opportunities and challenges respectively in their quest for profit and growth with purpose.
Vikram speaks of 5 important themes in this special year-ender:
(i) AdEx Movement in 2024: Advertising spending in 2024 is influenced by changing consumer behavior. Digital media growth slows, while traditional media like TV, print, and radio is expected to grow by about 10%. Digital media seems saturated, and traditional media still holds a sizable and loyal audience base.(ii) Industry Consolidation in 2023: 2023 saw significant consolidation in broadcasting and advertising sectors, driven by the pursuit of scale, efficiency, and profitability. Consolidation's impact on media distribution and pricing is discussed, with no immediate effect on the bargaining power of media agencies and advertisers due to a highly fragmented market.
(iii) Viability of Media Plays (Sports Rights and OTT): Vikram explores challenges and opportunities in sports rights and OTT. Topics include high acquisition costs, monetization potential, innovation challenges, and the role of media agencies in adding value. The conversation praises OTT platforms for diverse, high-quality content, offering a suggestion on facing challenges from YouTube.
(iv) Evolving Role of Media Agencies: The changing media landscape emphasizes the crucial role of media agencies in providing expertise and solutions. Challenges in delivering value while controlling costs are discussed, with suggestions on overcoming them through new technologies, processes, and mindsets.
(v) Importance of Safeguards in the Digital Space: Vikram stresses the need for a safe and transparent digital ecosystem, protecting the interests of all stakeholders. The role of third-party measurement is highlighted, suggesting tech giants lead by example to address issues like ad fraud, waste, and antitrust, ensuring accountability and trust in digital media.So do tune in, and I hope
Want to pitch someone to be featured?
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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Welcome to episode 103 of our award-winning series MVP – The Master’s Voice Podcast, in which I am delighted to bring you a conversation with cricket, business and sustainability luminary Phil Oliver, CEO of Desert Vipers from the DP International T20 League, where Phil and his excellent franchise are using the passion of Cricket to drive awareness about, and the impact of, sustainability for the greater good. Join us as we explore the fascinating journey of Desert Vipers, the cricket franchise that not only aims for excellence on the field but also stands as a beacon for sustainability in the sports industry. Phil is on conversation with me, Pavan R Chawla, Founder-Editor of MediaBrief.com, and host of MVP The Master's Voice Podcast.
Phil boasts over 15 years of experience in the cricketing world which includes having steered Desert Vipers to prominence as runner-up in the inaugural season of the DP International T20 League in the UAE. What sets the CEO and his franchise apart is not just cricketing prowess but an unwavering commitment to sustainability. As Phil takes center-stage in this episode, he shares valuable insights into the challenges and opportunities faced by new entrants in cricket, all while emphasizing the pivotal importance sustainability has, and the crucial role it plays, in shaping their brand mission, strategy and growth.
Phil tells me Desert Vipers now stands committed to reducing its footprint with a clear vision of achieving net-zero status by 2040. He passionately discusses the urgent need for action against climate change and how the franchise is actively participating in the UN Sport for Climate Action Framework.MediaBrief recommends: We urge our listeners to go, get their hands on Desert Vipers’ excellent report entitled Corporate Sustainability Strategy Framework 2023/24, here.
Desert Vipers - Driving Purposeful Profit: Beyond the cricket field, Phil sheds light on Desert Vipers' initiatives to engage the younger generation through sustainable practices. The franchise is actively involved in spreading awareness through player engagement, social media campaigns, and interactive sessions with schools and colleges, plus indoor cricket games with corporates. Desert Vipers’ Sustainability in Schools Training Program aims to reach 8,000 kids in Dubai and India, creating a network of individuals and businesses committed to sustainability.
Desert Vipers, and Diversity, Marketing, and Data AnWant to pitch someone to be featured?
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We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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In this, the 102nd episode of MVP – The Master’s Voice Podcast, Shashi Kumar, Founder and CEO of Akshayakalpa Organic, discusses with host and MediaBrief Founder-Editor Pavan R Chawla , his mission to prepare farmers for economic empowerment and society with healthy food habits through the consumption of organic dairy and other products. Pavan had visited the excellent Akshayakalpa Organi farm in Tiptur 150 km from Bengaluru to record this episode.
Akshayakalpa Organic works closely with and helps over 1200 farmers across three states in India, producing around 90,000 liters of milk daily from 1,200 farmers. The company aims to change the way farming is done in the country by getting youngsters into farming and proving that there is money to be made in farming.
Akshayakalpa Organic Dairy Unit focuses on two key aspects: enabling regular cash flow to farmers and creating a sustainable farming ecosystem. They have been teaching farmers how to make quality manure at a scale for the last 13 years, which has enabled them to intervene at the farm side and improve their cash flow.
The company operates in three states, producing 90,000 liters of milk daily and employing 1,200+ farmers. They are the Number One organic dairy products house in India in the small sub-sector, with a solid INR300 crore share of the pie. However, challenges remain, such as the need to transition from conventional farms to organic ones and the high carbon footprint of the farming ecosystem.
In this episode of the Master's Voice podcast, Shashi Kumar, founder and CEO of Akshaya Kalpa Organic, discusses his marketing strategies and the importance of using digital platforms like WhatsApp for communication with target groups. He emphasizes the importance of maintaining strong relationships with farmers and fostering a positive work environment. The company focuses on attracting consumers to visit farmers and ensuring responsible recycling of milk packets. They also spend money on educating customers through small videos created in-house by an in-house team. The speaker wishes the government would head a committee or advisory group to help India transition to organic milk production. The company is open to learning from other organizations and consumers, and they will continue to share their experiences and knowledge.
Shashi Kumar also discusses the marketing gimmick of A1 and A2 milk products in India, arguing that there is no scientific difference in nutritional value between milk produced with A1 protein and milk produced with A2 protein. He also discusses the role of dairy in the Indian ecosystem, particularly in farming. He also discusses theWant to pitch someone to be featured?
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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