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You know those moments when life throws you a major plot twist, and you’re left wondering what the heck to do next?
In this episode, we sit down with the unstoppable Nika Stewart, who didn’t just face a cancer diagnosis—she flipped the script on it. Nika took what could’ve been a devastating setback and turned it into a masterclass on resilience, embracing imperfection, and showing up authentically.
She proves that you don’t need to be flawless to be a powerful leader; you just need to be real.
Nika shares how she strategically used humor and vulnerability to not only connect with her audience but also to drive real business growth. If you’ve been feeling stuck or questioning your next move, this conversation will reignite your business mindset.
Get ready to see how rewriting the rules can unlock fresh opportunities for scaling your business and achieving lasting success.
Learn practical strategies on how to convert setbacks into opportunities.Discover how embracing your true, imperfect self can strengthen client relationships and lead to tangible business results.To break away from traditional business strategies and create your own rules for success.Actionable insights to make your content go viral, and enhance your business’s online presence and reach.
In this episode, you’ll learn …
This episode at a glance:[2:14] - Introduction to Nika Stewart and her new book, "Actually, I Can."
[4:35] - How Nika’s personal journey of resilience influenced her brand identity.
[10:22] - The transformative power of choosing a positive attitude, even in the face of a cancer diagnosis.
[37:15] - The importance of systems in maintaining business continuity during challenging times.
[49:08] - Nika’s mission to rewrite the rules of resilience for entrepreneurs and beyond.
Nika StewartActually I Can Shine with NikaFree Range ThinkingBook a consultation call
Resources and Links mentioned in this episode
Turning Trauma Into Triumph with Alyse Maslonik5 Myths that Stop Women from Starting Businesses8 Strategies for Niche-Bound Businesses
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More about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enter
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Do you feel like you're stuck in a cycle of transaction after transaction, struggling to build lasting connections in your business? Or maybe you're unsure how to identify the right opportunities to grow your company into something more aligned with your vision?
In today’s episode of My Good Woman, I sit down with Jessy Grossman, founder of Women in Influencer Marketing (WIM), who built a thriving agency from scratch by spotting untapped market opportunities. Jessy shares her journey of shifting from a transactional business model to creating a powerful, community-first organization, and the lessons she learned about listening to her audience, aligning with the right partners, and trusting her gut.
If you’re ready to stop chasing quick wins and start building a sustainable, fulfilling business that’s driven by authentic connections and smart strategies, this episode is packed with actionable insights that will help you get there.
Stay tuned as we explore the mindset shifts, strategies, and big wins that will empower you to take your business to the next level!
How to build a community-driven business that fuels long-term growth.How to trust your instincts to create a business aligned with your vision.How to build resilience and adapt when facing unexpected business challenges.
In this episode, you’ll learn …
This episode at a glance:[2:45] – Jessy’s journey from commercial talent representation to influencer marketing
[12:10] – The birth of Women in Influencer Marketing (WIIM) and why community matters in business
[20:15] – The differences between an influencer talent agency and a networking organization
[55:33] – Jessy’s advice to female founders: Trust your gut and expand beyond your comfort zone
Resources and Links mentioned in this episode
Jessy Grossman Women in Influencer Marketing (WIIM)Free Range ThinkingTools Mentioned: Zapier, Common RoomJoin Female Founder Society
The Power of Community In Tough Times THE BOOST AI Strategy Framework8 Strategies for Niche-Bound Businesses
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More about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Big News Alert, Fabulous Leaders!
Dawn Andrews here, and today I’m bringing you something bittersweet but oh-so-exciting. After 63 amazing episodes of "My Good Woman," we’re stepping into a brand-new era together.
Yep, it’s official: we’re rebranding!
Say hello to She’s That Founder—the next evolution of the podcast you’ve come to love. But don’t worry, we’re keeping all the juicy bits you adore: practical tips, real-talk advice, and incredible founder stories.
What’s changing? We’re getting laser-focused on helping you step into your power as a founder, CEO, and game-changer.
More stories of female entrepreneurs shaking up their industries and owning their space.Tactical tips to help you transform your biz from good to legacy-level great.Real talk on leadership, visibility, and creating lasting impact.This isn’t just a name change—it’s a movement. We’re diving deeper, growing bolder, and aiming higher. This space is for the founder who wants more than just success—it’s for the woman who’s here to change the world.
What to Expect:Here’s to stepping fully into our power and owning our space as that founder. Let’s do this together.
PS: Get all the details on our Insta, YouTube, and email list so you don’t miss a thing. Because if you’re a founder with a bold vision, this is your space. Let’s GO!
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Are your hiring decisions costing you time and money?
The truth is, building a high-performing hybrid team is the key to saving resources and boosting productivity. When you bring the right people on board, you’ll not only prevent costly communication breakdowns but also create a cohesive team that collaborates effortlessly—even across time zones.
In this episode, I’m breaking down 6 strategies to hire smarter, foster a culture of collaboration, and boost your team’s efficiency. You’ll learn how to prevent turnover, improve client relationships, and unlock your team’s hidden potential using my secret weapon: the People Reading Guide.
If you're ready to stop micromanaging and start growing your business, this episode is your game-changer.
How to hire the right people for your hybrid team without wasting time or money. The six step strategy for building a high performing remote team. Leveraging the People Reading Guide to increase team productivity.
In this episode, you’ll learn
This episode at a glance:[2:15] - Reflecting on how the pandemic changed the workplace permanently
[8:45] - Six reasons hiring right is the foundation for team success
[12:12] - How to ensure effective communication in a remote work environment
[20:05] - An example of how the "People Reading Guide" helped a consultancy improve team dynamics
Free Range ThinkingDawn AndrewsPeople Reading GuideJoin the Female Founder SocietyVisit our website
Resources and Links mentioned in this episode
8 Strategies for Niche-Bound BusinessesCrafting Your Business Identity and Personal Branding3 Ways To Set Focused Goals For Intentional, Sustainable Business Growth
You might also like:More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews, founder of Free Range Thinking, "My Good Woman" is for new and aspiring female leaders. Join me each week for candid chats with trailblazing women breaking barriers and leading impactful businesses. We dive into what drives them and share practical tips to help you streamlineWant to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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What happens when a successful entrepreneur, fierce advocate for women’s health, and accidental CEO takes the helm of a game-changing business?
In this episode, Dr. Catherine Birndorf, founder of The Motherhood Center, shares the challenges of scaling a business in the healthcare industry while staying true to her mission.
If you think running a business is tough, wait until you hear how she’s reshaping the maternal mental health landscape, one bold decision at a time. From navigating the complex realities of entrepreneurship to creating a sanctuary for women struggling with perinatal mental health, her story is full of insights for business owners who are ready to step up as visionary leaders.
This episode is a must-listen for any woman ready to own her mission, tackle challenges head-on, and scale her business while making a lasting impact.
Learn how to stay focused and resilient during the toughest phases of business growth.Discover how to scale your business while staying true to your core mission.Get actionable advice on balancing the demands of leadership with personal well-beingLearn how building a strong support network—both professionally and personally—can accelerate your business success .
In this episode, you’ll …
This episode at a glance:[3:30] - Dr. Birndorf introduces her journey into reproductive psychiatry and founding The Motherhood Center.
[32:25] - How female founders can build resilience and mental health support while managing the stress of building a business.
[45:55] - The transition from being a practicing psychiatrist to stepping fully into the CEO role, and the lessons Dr. Birndorf learned along the way.
[1:10:30] - Dr. Birndorf shares her personal self-care strategies, including therapy, meditation, and family time, to maintain balance.
Resources and Links mentioned in this episode
The Motherhood CenterDr. Catherine BirndorfFree Range ThinkingJoin Female Founder Society
It’s Time To Start Your Own Business The Power of Community In Tough Times How to Stop Burnout as a Female Founder
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More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews, founder of Free Range Thinking, "My Good Woman" is for new and aspiring female leaders. Join me each week for candid chats with trailblazing women breaking barriers and leading impactful businesses. We dive into what drives them and share practical tips to help you streamlineWant to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Send us a text
Are you tired of sales feeling like a never-ending game of cat and mouse?
In this episode, I’m spilling the beans on how to close deals faster by understanding your client’s unique buying type. I’m talking about transforming those ho-hum pitches into irresistible offers that cut your sales cycle in half and pump up your profits.
You’ll also get the inside scoop on the psychological triggers that turn casual interest into a firm "Yes!"—and why ignoring them is like leaving money on the table.
But wait, there’s more! I’m pulling back the curtain on the DISC sales assessment, a secret weapon that lets you tailor your approach to connect with your clients on a deeper level. I’m sharing real-world stories of how understanding my style and my client’s style boosted my close rate by 30%—and made selling feel less like pulling teeth and more like second nature.
Tune in, and get ready to turn those leads into loyal client who can’t wait to say, "Yes, please!"
How to close deals faster and the secret to shortening your sales cycle by tailoring your pitch to match your client’s buying type.The key psychological triggers that turn potential leads into loyal clients and how to leverage them effectively.How to use the DISC framework to customize your sales approach and connect with your clients on a deeper, more personal level.
In this episode, you’ll learn
This episode at a glance:[2:15] - Introduction to psychological triggers in sales: Why understanding what makes your clients tick is essential.
[8:30] - DISC Sales Assessment explained: Dominance, Influence, Steadiness, and Conscientiousness types decoded.
[15:45] - Real-world example: Tailoring a sales pitch to a conscientious client and the impact on closing the deal.
[22:00] - Benefits of aligning your sales style with your client's personality: Reducing miscommunication and increasing sales success.
Dawn AndrewsPeople Reading GuideHow to Use DiSC Behavioral StylesCheck our BLOGS
Resources and Links mentioned in this episode
8 Strategies for Niche-Bound BusinessesHow to Not Fail in Your First Year in BusinessBusiness Goals Workbook
You might also like:More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews, founder of Free Range Thinking, "My Good Woman" is for new and aspiring female leaders. Join me each week for candid chats with trailblazing women breaking barriers and leading impactful businesses. We dive into what drives them and share practical tips to help you streamline operatioWant to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Ever wondered what it really takes to build a business from scratch?
In this episode, you'll get a peek behind the curtain as I coach Rebecca, a budding entrepreneur, through the gritty, real-life challenges of starting her personal training and wellness business.
During the session, we're using a personal branding document alongside ChatGPT to help Rebecca create her bio and ideal client avatar. We're in step two of my Founder Success System business building process.
You'll hear us answer specific questions and take occasional pauses as we work through the intricacies of defining a brand that aligns with Rebecca's mission and audience. We'll unpack the importance of being clear over clever in branding and how the right bio can transform your engagement with your ideal client. Plus, you'll hear actionable strategies to create authentic content that speaks directly to the heart of your audience using prompts with ChatGPT.
Tune in and get inspired to push your business to extraordinary heights!
How to craft a business identity that aligns with your values and lifestyle to connect more deeply with your audience.How to season AI tools like ChatGPT to create compelling bios, client avatars, and authentic content that speaks directly to your target market.How a well-defined bio can significantly enhance your engagement with ideal clients.How to define your unique value proposition, create your bio, and outline your ideal client avatar,
In this episode, you’ll learn
This episode at a glance:[3:45] Discussing the importance of a company name and brand's unique value proposition.
[10:50] Using a personal branding document and ChatGPT to create a bio and ideal client avatar.
[15:25] The significance of being clear over clever in branding.
[20:00] Actionable strategies for creating authentic content that resonates.
Resources and Links mentioned in this episode
Dawn AndrewsFree Range ThinkingTOOLS: Chat GPTBook a consultation with us!You might also like:
Power Up Your Mid-Year Review With Your Secret Sauce3 Essential Strategies for Expanding Your BusinessBusiness Goals Workbook
More about the “My Good Woman” podcastGrab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would m
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Picture this: a teenage passion turning into a global empire, complete with the rollercoaster of entrepreneurial highs and lows.
In this episode, Octavia Gilmore, founder of Creative Juice, dishes on everything from bouncing back after a soul-crushing review to harnessing the power of AI to skyrocket her business. She spills the tea on the magic of a multicultural team, the real-deal challenges of scaling up, and how empathy and compassion are the secret sauce to leadership.
Whether you're a startup dreamer or a seasoned CEO, Octavia's journey is packed with gold nuggets you won't want to miss.
Uncover the 3 game-changing steps to transform from a solo freelancer to a powerhouse business owner.Unlock the secrets of entrepreneurial resilience and learn how to bounce back stronger after setbacks.Explore innovative AI tools to transform your business processes and efficiency.
In this episode, you’ll …
This episode at a glance:[2:12] - Octavia shares her early passion for graphic design and launching Creative Juice at 23.
[15:48] - Overcoming self-doubt and learning essential business concepts.
[45:18] - Resilience in entrepreneurship: Learning from setbacks and negative reviews.
[1:00:37] - Octavia’s goal to inspire young black and brown entrepreneurs.
[1:05:28] - Encouragement for female founders: Eliminating self-limiting beliefs and taking bold steps.
Octavia WarrenCreative JuiceChroma CreatorsFree Range ThinkingAI Tool Highlight: CHAT GPTJoin Female Founder Society
Resources and Links mentioned in this episode
Expand Your Reach: 8 Strategies for Niche-Bound BusinessesThe AI Blueprint Strategy for Female Entrepreneurs ReadyBoost AI Strategy Framework
You might also like
More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you g
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Did you know that listening could be your superpower in business?
In this episode we’re celebrating World Listening Day by exploring the incredible impact of active listening on your business and personal life.
Learn how this essential skill can boost your client connections, strengthen your team’s productivity and morale, and help you manage conflicts with empathy and effectiveness. I’ll give you practical tips to enhance your listening abilities and invite you to join a community of exceptional female leaders striving for excellence together.
Can you actively listen today? Tune in!
How to use active listening to understand clients and provide tailored solutions.How to enhance team dynamics: to foster trust and collaboration for increased productivity and morale.How to navigate conflicts with empathy and effectiveness.Practical Tips: Improve your listening skills with mindfulness, nonverbal cues, and reflexive listening.
In this episode, I discuss:
This episode at a glance:[01:27] Did you know that mastering the art of listening can be the key to unlocking unprecedented growth in your business?
[04:08] We are in some incredibly vitriolic and contentious times. And I feel like women are the way out.
[04:46] Whether it's with your clients, your team, your family, your community; active listening can open doors you never thought possible.
[05:51] Once I started doing this with my teenagers, my whole life changed. It was an eye opener.
Free Range ThinkingWorld Listening ProjectWhite Paper on Active ListeningJoin Female Founders SocietyLet’s connect on LinkedIn
Resources and Links mentioned in this episode
Is Hiring a Mentor a Game Changer or a Money Waster?The AI Blueprint Strategy for Female EntrepreneursExpand Your Reach: 8 Strategies for Niche-Bound Businesses
You might also like
More about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Can technology really boost your business growth?
Today, we are diving into the transformative role of technology in business growth, exploring game-changing tools and innovations that can help you scale your business efficiently.
Whether you're feeling overwhelmed by the tech landscape, or eager to try new tools, this episode is packed with actionable tips, and is your guide to harnessing technology for ultimate business efficiency and growth.
How to maximize your efficiency with automation tools.How automation can save you time and streamline your operations.How artificial intelligence can help improve your client interactions and boost satisfactionLeveraging data analytics to make strategic decisions in your business growth.
In this episode, I discuss:
This episode at a glance:[02:39] Running a business means wearing a million hats, and there never seem to be enough hours in the day.
[04:32] Automation isn't just about saving time. It's about amplifying the impact of every minute you spend on your business.
[06:36] 40 percent of businesses say that customer or client experience is their top motivator for adopting AI.
[10:30] If it's just anecdotal information or your best guess, that opinion can be leading you down a road that is wasting your time, energy, and money.
Free Range ThinkingLet’s connect on LinkedInFollow me on InstagramBoost AI Strategy FrameworkBook a Consultation CALL with us!
Resources and Links mentioned in this episode
The AI Blueprint Strategy for Female EntrepreneursExpand Your Reach: 8 Strategies for Niche-Bound Businesses4 Must Read Leadership Books
You might also like
More about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Is hiring a paid mentor the secret to unlocking your business’s full potential with one key move—sounds dreamy, right?
From real-world success stories and hard-earned wisdom from those who’ve been there, and done that (like me) we're exploring the make-or-break decision of hiring a paid mentor.
But wait, there's a catch: we'll also dish on the financial risks and rewards, so you can make a smart, informed choice. Plus, we’ll cover how to balance external advice with your own badass instincts, and introduce you to our game-changing DISC-based mentorship approach that’s as unique as you are.
Ready to turn your business dreams into reality?
The pros and cons of hiring a paid mentor as a business owner. How to make an informed decision to maximize your return on investment. How to balance expert guidance with your own instincts.The DISC-based mentorship approach, which tailors guidance to your unique personality type and business challenges, ensuring personalized support and growth.
In this episode, I discuss:
This episode at a glance:[01:50] A paid mentor is somebody who has walked the path that you want to walk. Somebody who does have subject matter expertise in that area.
[06:10] My business needed to be in the right place, and I needed to be in the right place to receive the coaching offered.
[09:12] It's difficult to develop your clear vision and point of view when you are beholden to other people financially
[12:05] The goal is to create a harmonious blend of seeking mentorship and trusting your own judgment to be able to achieve success.
[13:44] The decision to hire a mentor is not a one-size-fits-all solution. It is a nuanced choice that depends on your unique business needs and your personal growth goals.
Free Range ThinkingDawn AndrewsBook a Consultation CALL with us!Join Female Founders Society
Resources and Links mentioned in this episode
Expand Your Reach: 8 Strategies for Niche-Bound BusinessesReal-Time Coaching for Female FoundersPeople Reading Guide
You might also like
More about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Ever wonder if your niche is too narrow to grow?
In this episode, we unlock the secret to scaling by mastering your niche, finding the perfect balance between depth and breadth, and diversifying your revenue streams.
But that’s not all—I will also share eight practical ways to expand your niche without losing focus, helping you make strategic decisions that keep your business thriving.
Tune in for insights and strategies that will transform the way you think about your business!
How narrowing your niche can scale your business effectively.The pros and cons of broadening your niche to reach a wider audience.Eight practical ways to expand your niche without losing focus.
In this episode, I discuss:
This episode at a glance:[01:52] People resist niching because they want to serve anybody and everybody all the time in order to be able to make that revenue.
[04:20] You can expand your niche and open up new markets and our opportunities by slightly widening your focus.
[07:24] Finding a different twist of what it is that you do to help a client, go more deeply into what it is that your service offering is.
[08:51] There are probably natural expansion opportunities within the clients that you already have.
[10:04] It all comes down to your business goals and the needs of your target audience.
Free Range ThinkingDawn AndrewsBook a Consultation CALL with us!Join Female Founders SocietyGrab our FREE RESOURCES!
Resources and Links mentioned in this episode
5 Real Steps To Start Your BusinessReal-Time Coaching for Female FoundersBuild Better Business Partnerships
You might also like
More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. We share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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How do you show up authentically in business without compromising your faith and values?
In this episode, we get real about the struggle many female entrepreneurs face: dressing in a way that gets noticed and moves your business forward without compromising your faith and values.
Courtney Robinson from Image by Courtney spills her secrets on how to make a faith-aligned fashion statement that commands respect and makes a lasting impact.
She shares her wisdom on embracing minimalism while staying true to your essence and evolving your style to attract the right business connections. Plus, you'll hear transformative client stories and practical tips on creating a functional, impactful wardrobe that screams confidence and authenticity.
Get ready to rethink your closet and your business approach!
Learn 3 powerful ways for female founders to align personal style with business goals to enhance leadership and executive presence.Discover how to use color psychology to make a bold, faith-aligned fashion statement and command respect in the business world.Discover why most female founders fail to make a lasting impression and how personal style can revolutionize your leadership.
In this episode, you’ll …
This episode at a glance:[08:43] We really only wear 20 percent of our wardrobe, so that gives you some indication that most of what you have in your wardrobe really doesn't align with who you are.
[11:01] How we dress really is a reflection of our beliefs and our values as you alluded to.
[12:48] Make sure that you're wearing colors that compliment you, but also want you to understand what you're communicating when you wear that color.
[19:24] Find those key pieces that you can wear that as soon as you step into them, you feel empowered and confident and ready to take on the world.
[30:04] Make sure that how you show up is how you want to show up, what you want to be known for, and that it represents the substance of who you are.
Courtney RobinsonImage By CourtneyThe Purpose Palette Persona QuizDawn AndrewsJoin Female Founders Society
Resources and Links mentioned in this episode
5 Essential Traits of Magnetic LeadersThe Female Founder Redefining an IndustryA Morning Routine To Get Things Done
You might also likeWant to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Ever wondered what it really takes to build a business from scratch?
In this episode, get ready for a game-changer: you'll get a peek behind the curtain as I coach Rebecca, a budding entrepreneur, through the gritty, real-life challenges of starting her personal training and wellness business.
Expect raw and relatable moments as we tackle branding, client engagement, and the social media beast, all while harnessing the power of AI tools. This new series is packed with actionable advice and candid conversations, giving you the insights and motivation to take bold steps in your own journey.
Tune in and get inspired to push your business to extraordinary heights!
How to create irresistible service packages that resonate with your ideal clients and boost your bottom line.The secrets to leveraging AI tools like ChatGPT to streamline your branding and messaging effortlesslyThe art of navigating social media overwhelm and transforming it into a powerful marketing engine for your business.The step-by-step process of setting up a business page that doubles as your website, capturing leads without the tech headache.The actionable strategies to turn a simple freebie into a lead magnet that attracts and converts your target audience into excited buyers.
In this episode, you’ll learn
This episode at a glance:[03:54] If I don't have a product yet, should I just kind of try and come up with some?
[07:32] We'll be able to use that as the core message for reaching out to other people.
[11:39] Sometimes it works, sometimes it doesn't so let's see what happens.
[12:32] Put everything together and review what you've got and tweak what you've got so that it's true to what you want to create.
Dawn AndrewsFree Range ThinkingTOOLS: Chat GPTCheck out FREE RESOURCESBook a consultation with us!
Resources and Links mentioned in this episode
Power Up Your Mid-Year Review With Your Secret Sauce3 Essential Strategies for Expanding Your BusinessBusiness Goals Workbook
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More about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Is your business feeling the mid-year slump? You are not alone!
In this episode, we’re jumping headfirst into the juicy, game-changing secrets that will yank you out of that summertime slump and catapult your business into a growth frenzy. We’ll unlock the magic of mid-year reviews—think of them as your business’s GPS to avoid veering off course and missing those sweet, sweet milestones.
We’ll sprinkle in some playful financial tricks and guerrilla marketing tactics that make budgets and KPIs actually fun. And because we’re all about that continuous improvement, we’re borrowing Google’s genius to spark innovation and personal growth. Get ready to transform your mindset and rocket through the second half of the year like the badass CEO you are!
You’ll learn how to transform a mid-year slump into your business's most powerful growth spurt. You’ll learn the crucial importance of mid-year reviews to keep your business on track.You’ll learn strategies to reignite team engagement and morale.
In this episode,
This episode at a glance:[04:04] All of the underpinnings of your success and your systems go out the window when summertime shows up.
[05:21] You can spend a lot of time, energy, and money; making yourself miserable because you are off focus and off plan.
[07:40] Everybody needs to get out of their houses, out of the office, off Zoom, and into community with each other.
[08:47] You need to be smart with your resources, but you also want to maximize your impact.
[10:57] Businesses that regularly review and adjust their strategies are two and a half times more likely to succeed in the long term.
Dawn AndrewsFree Range ThinkingTOOLS: Trello and AsanaCheck out FREE RESOURCES
Resources and Links mentioned in this episode
3 Essential Strategies for Expanding Your BusinessThe AI Blueprint Strategy for Female EntrepreneursCompany Vision Workbook
You might also like:
More about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Have you ever felt like growing your business means sacrificing your sanity?
In this episode, I'm serving up a triple scoop of business wisdom. I'm delving into the art of expanding your business without losing your sanity, sharing essential strategies to clarify your vision and goals, master the magic of delegation and outsourcing, and set rock-solid boundaries for a harmonious work-life tango.
Plus, I've got a juicy invite for you to join the Female Founder Society on Facebook—a vibrant community where we can get real-time support and cheer each other on. Grab your earbuds and get ready to transform your business and life with a side of lady-boss vibes!
You’ll learn a powerful three-part strategy to expand your business without sacrificing personal growth.Discover how to align your business growth with your personal values through vision and goals clarity.Master the art of delegation and outsourcing to focus on high-level strategic work.
In this episode,
This episode at a glance:[02:02] If you are feeling overwhelmed at the thought of expanding your business, it is part of the entrepreneurial journey.
[04:20] If you love what you're doing, you'll be successful. So what would it take for you to love what you're doing in your business?
[06:50] Don't try to compete with people that are 4 or 5 times your size.
[08:02] Establish clear boundaries between work and personal time, like specific work hours.
[09:41] Stop driving yourself so hard. Don't be the overachiever. Give yourself a little bit of grace.
Resources and Links mentioned in this episode
Free Range ThinkingDawn AndrewsFemale Founder SocietyCheck out our FREE RESOURCES!
How to Not Fail in Your First Year in Business 5 High-Value Launch Business Strategies 3 Ways To Set Focused Goals
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More about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Do you believe in having a Plan B in business, or is it a setup for failure?
In this episode of My Good Woman, I sit down with Sel Watts, Founder and CEO of The HR Linc to discuss why having no Plan B can lead to greater success.
We dive deep into the world of HR and explore how HR professionals can become strategic drivers for business growth. You'll learn strategies that transform HR into a strategic driver of business scalability, boost leadership skills, and break barriers for female founders aiming to scale.Packed with real-life, no-fluff advice, this episode is your go-to guide for leveling up your business.
The essential leadership skills that female entrepreneurs need to boost their business growth effectively.How to turn your HR department into a strategic driver for business scalability and smoother growth.No-fluff, actionable advice from someone who has navigated the challenges of HR, business growth, and entrepreneurship, providing you with practical tips.
In this episode, you’ll learn:
This episode at a glance:[12:53] They're missing the key information from the founder about what's important, what are the goals for the business, and where is this going?
[15:57] We need to get HR people to realize that where you add the most benefit is in understanding the business first.
[18:30] Ultimately, they should be looking at how do I, through the people, help this business achieve its goals.
[21:58] I need to be investing in people and handing things over well before I can actually afford it. Because ultimately, I don't want to be stuck in this business doing these things.
[29:47] If you know what your thing is, then live that and then let everything else fall away instead of trying to live what other people think you should be doing.
Sel WattsQuentin English WattsnextpxHR LincEntrepreneurs Organization
Resources and Links mentioned in this episode
The Female Founder Redefining an IndustryWhy Having Women in Leadership Is The Best Business StrategyCompany Vision Workbook
You might also like
More about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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What can a trip to the post office teach you about running a successful service-based business? A lot!
Remember those warm, fuzzy feelings of childhood visits to the post office? I sure do. But let me tell you, my recent trip was anything but magical.Picture this: a disheartening encounter at the USPS that left me frustrated and questioning everything I thought I knew about good service. But here’s where it gets juicy—I realized some golden business lessons are hidden in that mess.
In today’s episode, I’m sharing how this postal fiasco reminded me of the importance of human connection, adaptability, and consistency in running a service-based business. Think of it as a mini-mystery, where the clues lead us to become better leaders and more compassionate service providers (which means more clients and more revenue).
So, join me on this reflective ride. Let’s turn a disappointing errand into a masterclass on elevating our businesses and making a real impact. Are you ready to uncover the secrets to exceptional service? Let’s dive in.
You’ll learn why maintaining personal connections is crucial in service-based businesses.You’ll understand the importance of evolving with changing customer needs and how adaptability can keep your business relevant and competitive.You’ll gain actionable tips on creating a more connected and consistent service experience to keep your clients happy and satisfied.
In this episode,
This episode at a glance:[04:22] I was the only one there. So unless there was some sort of massive postal emergency, which I'm sure we could have worked out. I couldn't understand why she wasn't able to help me.
[05:09] It's all about efficiency automation at the expense of personal service.
[05:46] As business owners, we've got to be willing to pivot and innovate continuously to stay relevant and competitive.
[6:32] Strive for consistency in your service delivery and address any lapses promptly and sincerely.
Dawn AndrewsFree Range ThinkingGet our FREE RESOURCESLet’s connect on Instagram! USPS
Resources and Links:
Reignite Mentorship: Transform Your Training CultureThe Power of Kindness in Business7 Strategies to Scale A Personal Brand-Centered Business
You might also like:Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Feeling the mayhem of training your team?
In this episode, we tackle the chaos of post-pandemic team training and why it’s driving us all nuts. You’ll discover how to reignite the spark of mentorship and development in a hybrid world, especially if you’re a female leader juggling a million roles. We’ve got killer, real-world strategies to ditch the fatigue.Plus, you’ll hear the story from my early career days, where starting in the mailroom taught me everything about training and scaling. We’re breaking it all down so you can rebuild a robust training culture and get your team back on track.
You’ll learn actionable strategies to revive mentorship and team training and create a thriving people-centered work environment.You’ll take away 3 ways to impart your wisdom, delegate tasks, and scale your business.You’ll discover how to combat training fatigue while strengthening your remote training process.You’ll learn about how structured training systems transform raw recruits into professionals and how you can apply these principles to your team.
In this episode,
This episode at a glance:[02:13] We can revive and build a robust training culture that fosters growth and resilience and peel some of that stuff off of us so that other people can take it on.
[06:20] I think that people love and need the flexibility that they discovered during COVID. We gotta get creative with how we build these training programs.
[07:44] We're trying to focus on speed and getting things done and not necessarily slowing down to teach people what needs to get done.
[09:46] Don't just leave people to their own devices. Help them set up that mentorship meeting and or the questions to ask the trainee so that they can use their time to its best effect also.
Free Range ThinkingTools: Loom, My Tango, Member VaultCheck out FREE RESOURCESSend us a DM- LinkedIn, Instagram
Resources and Links:
5 Essential Traits of Magnetic LeadersThe Unique Impact of Female FoundersTake the Team Assessment Quiz
You might also like:More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders. Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact.
Don’t forget to follow along, so you never miss an episode. And befor
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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Send us a text
Ready to seize the moment and turn industry chaos into your launchpad? In this episode, we're exploring how to build something extraordinary on a shoestring budget. I'll share secrets to skyrocketing business growth, igniting the CEO within you, and making bold moves amidst major industry shakeups.
You'll get the scoop on affordable, accessible tools and strategies to kickstart your venture. Plus, we're dreaming big about a future where women hold 51% of leadership roles—because your success is not just personal, it's a game-changer for all of us. I am already proud of you, My Good Woman!
You’ll learn how to capitalize on industry chaos and cultural shifts to launch and grow your business.You’ll takeaway strategies/tips to ignite your inner CEO and make bold moves during times of uncertainty.You’ll discover affordable and accessible tools and strategies to kickstart your venture on a budget.You’ll learn the importance of women in leadership roles and how your success contributes to a larger movement for gender equality in leadership.
In this episode,
This episode at a glance:[02:42] There are women who have been climbing the ladder who may not have been able to get past a certain rung that are being let go and set loose, and that's ‘possibility’ everywhere.
[03:05] This is a moment of possibility. This is your sign. This is now. This is your time to build and create something.
[05:27] There were some longer nights, some earlier mornings. Some weekends to be able to learn how to do it all.
[06:08] You may just need somebody to hold your hand a little bit and mentor you.
[07:20] What you choose to do and where you choose to spend your time is contributing to that larger future for all of us.
Free Range ThinkingDawn Andrews Check out FREE RESOURCESTools: Descript, SquadCast, and BuzzsproutFollow me on Instagram!
Resources and Links mentioned in this episode:
Why Having Women In Leadership is The Best Business StrategyGoodbye Corporate, Hello ConfidenceIt’s Time To Start Your Own Business
You might also likeWant to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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