Эпизоды
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Exploring 'Extractive Empathy' and the Dynamics of Nonprofit Fundraising
In this episode of the Nonprofit News Feed, hosts George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist at Whole Whale, dive into the intricacies of nonprofit news with a focus on the concept of "extractive empathy." The episode begins with a discussion on the palpable anticipation in the social impact space surrounding upcoming elections, which could influence strategic planning and decision-making.
A key highlight of the episode is the introduction of "extractive empathy," a term coined by Whole Whale to describe the use of emotionally charged personal narratives to drive donations on crowdfunding platforms. This approach, while effective in generating immediate financial support, often overlooks long-term community needs and sustainable solutions. The conversation references a study showing that individuals with higher incomes raise more funds due to expansive social networks, emphasizing the imbalance in crowdfunding dynamics.
The hosts critique this approach by pointing out how platforms like GoFundMe prioritize individual stories over systemic change, which can exacerbate inequities. They suggest strategies to mitigate these issues, such as implementing an "overflow" system where excess funds beyond a set goal are directed to designated charities.
In the latter part of the episode, George and Nick discuss a new report on U.S. charitable giving trends, highlighting an increase in donations from both individuals and institutions. However, they note that a small percentage of donors account for a significant portion of total donations, underscoring the growing influence of high-net-worth individuals in philanthropy.
The episode wraps up with a feel-good story about an Austin-based nonprofit providing free English lessons to Afghan refugee women, showcasing grassroots efforts to support displaced communities. Despite the heavy topics, the hosts inject humor and encourage listeners to engage with these critical discussions.
Key Takeaways:
"Extractive empathy" highlights the challenges of relying on emotional narratives for fundraising, which can divert attention from systemic solutions.
The increasing role of wealthy donors in philanthropy necessitates tailored strategies to engage high-net-worth individuals effectively.
Grassroots initiatives, like language classes for refugees, play a vital role in community support and integration.
Reflective Thought: As the nonprofit sector navigates these complex dynamics, it's crucial to balance immediate fundraising needs with long-term, equitable solutions that address root causes rather than symptoms. -
In this week's episode of the Nonprofit Newsfeed by Whole Whale, hosts George Weiner, Chief Whaler, and Nick Azulay, Senior Digital Strategy Manager, delve into significant developments affecting the nonprofit sector. They kick off with an enticing offer from Whole Whale University, providing a substantial discount on their end-of-year course bundle, aimed at empowering nonprofit professionals with essential digital insights and strategies.
WordPress vs. WP Engine: A Tech Showdown
The episode’s main story unpacks the escalating tension between WordPress and WP Engine, a hosting service provider. The conflict, rooted in trademark disputes and accusations of unfair profit-making, has led to public legal threats and internal turmoil within WordPress. With WordPress powering over 43% of global websites, including many in the nonprofit sector, this drama has significant implications. George and Nick discuss how these tensions might affect nonprofits, especially those using WP Engine, and emphasize the importance of understanding the tech landscape that supports nonprofit operations.
Veblen Giving: A New Perspective on Philanthropy
George introduces the concept of "Veblen Giving," a term he coined to describe donations made primarily for social prestige. This type of giving is becoming more prevalent as fewer individuals account for the majority of charitable donations. The hosts discuss the implications of this trend, highlighting the need for nonprofits to tailor their communication strategies to engage high-net-worth donors effectively. George's innovative approach to redefining philanthropy in the context of AI and SEO strategies is also explored, illustrating how nonprofits can adapt to the evolving digital landscape.
Addressing Homelessness: Contrasting Approaches
The episode also covers contrasting strategies to tackle homelessness in San Francisco. The city's aggressive homeless encampment sweeps, part of a broader revitalization plan, have faced criticism for lacking long-term solutions. In contrast, the nonprofit GLIDE advocates for a more compassionate approach, focusing on relationship-building and sustainable transitions to permanent housing. This segment highlights the critical role of nonprofits in addressing complex social issues through innovative and empathetic strategies.
Feel-Good Story: Broadway's Philanthropic Impact
Closing on a positive note, the hosts celebrate the philanthropic efforts of Broadway, particularly the musical "Hell's Kitchen," which has donated over $1 million to Alicia Keys’ Keep a Child Alive organization. This gesture continues Broadway's long-standing tradition of charitable giving, as exemplified by the Broadway Cares/Equity Fights AIDS initiative, which has raised over $300 million since 1988. -
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Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News
In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key findings indicate a 12% increase in nonprofit ad investments, with an additional $21.3 million spent on advertising, and a 13% rise in average ad spend per organization from $26,000 to $29,000. Despite this increase, nonprofits have managed to reduce fundraising expenses by 5%, indicating a shift towards advertising as a larger portion of the fundraising budget.
George and Nick emphasize the importance of strategic ad spending, especially for smaller nonprofits with tighter budgets. They encourage nonprofits to explore boosting social media posts and applying for the Google Ad Grant to enhance their reach. The full report and database are available for free on Whole Whale's website, offering valuable insights and benchmarks across various nonprofit sectors.
The episode also highlights the critical role of local nonprofits in disaster relief, particularly in the aftermath of Hurricane Helene, which severely impacted the Florida Panhandle, Georgia, and North Carolina. Organizations like Beloved Asheville have pivoted their operations to focus on disaster recovery, demonstrating the agility and responsiveness of nonprofits in times of crisis. With Hurricane Milton approaching, George stresses the need for proactive fundraising and messaging to maximize support.
Additionally, the podcast discusses a survey revealing that nonprofit workers continue to feel exhausted and overwhelmed, citing staffing shortages and budget constraints as ongoing challenges. George notes that these issues have been persistent in the sector and cautions against relying solely on AI as a solution.
Another significant topic is the "Silver Tsunami," referring to the aging U.S. population and the increasing demand for services catering to older adults. George urges nonprofits to incorporate strategies for supporting the 65+ demographic into their long-term plans, highlighting opportunities in healthcare, digital literacy, and community engagement.
Finally, the episode concludes with a heartwarming story about a nonprofit providing service dogs to veterans at no cost, showcasing the profound impact of such initiatives on individuals' lives. -
Nonprofit News Roundup: Internet Archive's Legal Battle, AmeriCorps Grants, and Addressing Child Malnutrition
Hosted by George Weiner and Nick Azulay of Whole Whale
Key Topics Covered:
Internet Archive's Legal Challenges:
Discussion: The critical role of the Internet Archive in preserving web history and its recent legal challenges concerning copyright infringement.
Key Insight: The U.S. Court of Appeals ruled against the Internet Archive in a case involving book digitization, raising concerns about the future of digital preservation.
AmeriCorps Grant Competition:
Announcement: AmeriCorps has opened applications for the 2025 State and National Grants Competition.
Eligibility: Open to nonprofits, colleges, local governments, and other organizations.
Focus Areas: Civic bridge building, climate resiliency, and youth mental health.
Deadline: January 23, 2025, at 5 PM
Child Malnutrition and Mortality:
Source: Our World in Data.
Statistic: Nearly half of all child deaths worldwide are linked to malnutrition.
Progress: Child deaths due to malnutrition have decreased from 6.6 million in the 1990s to 2.4 million today.
Insight: Malnutrition exacerbates other health vulnerabilities, making it a critical area for intervention.
Feel-Good Story:
Nonprofit Highlight: Face the Fight.
Mission: Provides skincare routines and mental health support for cancer patients.
Impact: Helps patients feel better about their appearance, potentially improving health outcomes and boosting confidence.
Reflective Thought:
The Internet Archive's legal struggles highlight the delicate balance between copyright protection and the preservation of digital history. As nonprofits, understanding these dynamics is crucial for safeguarding our collective digital heritage.
Call to Action:
AmeriCorps Applicants: If your organization aligns with the focus areas, consider applying for the grant competition.
Support: Visit https://911day.org/ to participate in a day of service and remembrance.
Closing Reflection:
Every nonprofit, regardless of size or scope, contributes to a larger narrative of service and impact. Whether it's preserving digital history, supporting community service, or addressing global health issues, each effort underscores the power of collective action. -
Nonprofit News Feed: Highlights from Whole Well
Main Topics:
Candid’s 2024 Nonprofit Compensation Report
California’s Homelessness Crisis
AI Adoption in Nonprofit News Organizations
Minnesota’s Backpack Giveaway and Child Tax Credit
The 15 out of 10 Foundation for Dogs with Special Needs
1. Candid's 2024 Nonprofit Compensation Report: Candid has released its 2024 Nonprofit Compensation Report, marking the 24th edition. Based on IRS data from 130,000 organizations, the report reveals key findings:
Median CEO compensation increased in 2022.
A persistent gender pay gap exists, especially in larger organizations.
Science and technology research institutes offer the highest median executive pay.
The Northeast leads in median executive compensation.
Women are well-represented as CEOs in smaller nonprofits but underrepresented in larger ones, with less than 30% of CEO positions at large nonprofits held by women.
Critical Insight: The data underscores ongoing gender equity issues in nonprofit executive compensation, emphasizing the need for continued efforts to bridge the pay gap.
2. California's Homelessness Crisis: California is grappling with a pressing homelessness crisis, with cities and state government employing various strategies. Permanent supportive housing developments are emerging as potential solutions but face challenges such as high costs, long construction times, and NIMBY (Not In My Backyard) opposition.
Governor Gavin Newsom’s approach includes clearing encampments and temporary housing options.
Tensions exist between immediate measures to clear streets and long-term housing solutions.
Critical Insight: Homelessness requires a multi-stakeholder approach with both immediate and long-term solutions. Political cycles often prioritize short-term visibility over sustainable impact.
3. AI Adoption in Nonprofit News Organizations: A recent survey indicates that about a third of nonprofit news organizations currently use AI, with expectations for growth to over half within a year. AI applications include:
Personalized fundraising efforts
Content translation
Data analysis for investigations
Enhancing audience engagement
Streamlining administrative tasks
Critical Insight: Journalists are incorporating AI responsibly, maintaining rigorous standards while leveraging technology to increase efficiency and reach.
4. Minnesota’s Backpack Giveaway and Child Tax Credit: A nonprofit in Brooklyn Park, Minnesota, distributed over 3,000 backpacks to help parents with school supplies. Minnesota also offers tax relief programs, including the K-12 education subtraction and credit, which complement the state's child tax credit, providing significant financial relief to families.
Critical Insight: State policies supporting nonprofit efforts can significantly ease financial burdens for families, showcasing a model for combining nonprofit initiatives with effective public policy.
5. The 15 out of 10 Foundation for Dogs with Special Needs: Matt Nelson transformed his viral social media presence into the 15 out of 10 Foundation, raising over $3 million to cover medical costs for hundreds of dogs with special needs and placing them in foster care or adoptive homes.
Critical Insight: This initiative highlights the potential for social media-driven fundraising to support broader causes, ensuring equitable distribution of resources beyond single cases.
Closing Thought: These stories collectively underscore the importance of data-driven insights, compassionate policy implementation, and innovative technology adoption in addressing complex issues within the nonprofit sector. As nonprofit professionals, staying informed and leveraging these insights can drive impactful change. -
Episode Overview:
In this episode, George and Nick dive into critical nonprofit news, including Elon Musk's legal battle with a nonprofit advertising group, the financial struggles of tech nonprofits post-pandemic, and a wave of funding cuts impacting local nonprofits. They also share updates on the digital divide and a unique initiative in Kansas to claim unclaimed property for nonprofits.
Key Topics and Insights:
1. Elon Musk's Legal Battle with GARM
Story: The Global Alliance for Responsible Media (GARM), a nonprofit advertising initiative, has ceased operations due to a lawsuit from Elon Musk's social media platform, X.
Impact: GARM's shutdown underscores the immense legal pressures nonprofits can face, especially when challenged by well-funded entities like X.
Quote: "It's a tough time to be in journalism, especially for nonprofits trying to report on things... you can weaponize the legal system to file a lawsuit against things that you feel are damaging."
Reflection: This case highlights the vulnerability of nonprofits to legal intimidation and the need for financial resilience to withstand such challenges.
2. Tech Nonprofits Closing Post-Pandemic
Story: Several tech-focused nonprofits, including Venture for America and Women Who Code, have shut down due to drastic revenue drops following a pandemic-induced surge.
Insight: The fluctuation in funding and the inability to scale back effectively post-surge led to these closures.
Quote: "There's nothing sadder than actually going out of business because of that moment of success."
Reflection: The story serves as a cautionary tale about the risks of rapid, unsustainable growth and the importance of financial planning.
3. United Way Funding Cuts in Rochester
Story: The United Way of Greater Rochester and Finger Lakes has drastically reduced funding, approving only $6 million out of $35 million in grant applications.
Impact: Essential services like Foodlink, a local food bank, are severely affected, highlighting the ongoing challenges nonprofits face in securing steady funding.
Quote: "The trickle-down effect is definitely being seen."
Reflection: This scenario underscores the broader economic pressures on nonprofits and the crucial role of consistent donor support.
4. Kansas Initiative for Unclaimed Property
Story: Kansas State Treasurer Steven Johnson announced a week-long initiative to help nonprofits claim over $640 million in unclaimed property.
Opportunity: Nonprofits have the chance to recover forgotten bank accounts, uncashed checks, and insurance proceeds.
Quote: "Don't leave money on the table... check your own stuff."
Reflection: This initiative is a reminder for nonprofits to explore all potential funding sources, including unclaimed property.
5. Bridging the Digital Divide in Atlanta
Story: CompuDopt is working to provide technology access to families in need, addressing the digital divide exacerbated by the pandemic.
Impact: Ensuring access to laptops and Wi-Fi is crucial for educational and economic opportunities.
Quote: "Technology access is becoming more and more a differentiator."
Reflection: Efforts to bridge the digital divide are essential for equity and inclusion in the modern world. -
Main Topics:
The rise of AI and LLMs in search engines
Implications for nonprofit brand visibility and content strategy
Governance issues in nonprofits
National Make A Will Month and planned giving
Nonprofit consultant cost and compensation survey
Special Guests:
George Weiner, Chief Whaler at Whole Whale
Nick Azulay, Digital Strategist at Whole Whale
Critical Insights:
AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language models (LLMs) like SearchGPT. George and Nick highlight that nonprofits need to start thinking about LLM optimization (LLMO) in addition to traditional SEO. SearchGPT, unlike ChatGPT, dynamically pulls current information from the internet, making it a game-changer for how nonprofits need to manage their brand visibility and content strategy.
Brand and Content Strategy: George emphasizes the shift from static to dynamic information gathering. He stresses the importance of nonprofits ensuring that AI has accurate, up-to-date information about their brand. This involves rethinking how their websites function—moving from being static libraries to dynamic librarians that interact effectively with AI-driven search tools.
Governance Issues: The episode also covers a cautionary tale from San Francisco Safe, where former executive Kyra Worthy was charged with multiple felonies related to embezzlement and wage theft. This serves as a stark reminder of the importance of robust governance and oversight within nonprofit organizations.
National Make A Will Month: Highlighting the importance of planned giving, the hosts discuss the success of Free Will, which raised $370 million in bequest commitments. They encourage nonprofits to leverage National Make A Will Month to engage with donors about legacy giving.
Consultant Cost and Compensation Survey: Nonprofitist is gathering data for a comprehensive survey on nonprofit consultant costs and compensation. Participation is open to all nonprofit consultants, and results will help provide transparency and benchmarks for the sector.
Quotes:
George Weiner: "It doesn't matter if you believe in gravity. Gravity believes in you. The same goes for AI."
Nick Azulay: "How is your organization perceived by the LLMs? This is a critical question nonprofits need to start asking."
Calls to Action:
Nonprofits should audit their current digital presence to ensure it aligns with the emerging LLM-driven search landscape.
Board members must take their governance roles seriously to prevent financial mismanagement.
Nonprofits should actively promote planned giving during National Make A Will Month.
Nonprofit consultants are encouraged to participate in the Nonprofitist cost and compensation survey.
Closing Thought: The digital landscape is rapidly evolving with AI and LLMs at the forefront. Nonprofits must adapt to these changes to maintain their visibility and effectiveness. Proper governance and strategic planning, especially in areas like planned giving, are crucial for long-term success. -
Universal Basic Income Pilot and Nonprofit Trends: Insights and Implications
Hosts: George Weiner (Chief Whaler, Whole Whale) and Nick Azulay (Senior Strategy Manager, Whole Whale)
Main Topics:
Sam Altman’s UBI Test Results:
Overview: Open Research, backed by OpenAI CEO Sam Altman, conducted the largest UBI pilot in the U.S., providing $1,000 monthly to low-income participants in Illinois and Texas over three years.
Key Findings: Recipients used the money primarily for essential needs, improved living situations, and personal goals. However, there was a notable reduction in workforce participation. The study emphasized the flexibility and agency cash transfers provide, though they didn't solve all underlying problems.
Discussion: The hosts debated the broader implications of UBI, considering the nuanced impacts on health, mental well-being, and the economy. They highlighted the potential for both positive and negative outcomes, depending on the scale and implementation of such programs.
Nonprofit Trends Report by Salesforce:
Cybersecurity Concerns: Only 35% of nonprofits have adequate data handling policies.
AI Adoption: Only 12% have officially adopted AI, though 65% are open to it. The hosts noted that many employees might be using AI tools informally, which could pose risks.
Recommendations: Nonprofits should develop clear AI strategies and cybersecurity protocols to safeguard their operations and leverage new technologies effectively.
Cybersecurity Incident in Columbus:
Incident: A cyberattack forced the shutdown of IT services, affecting various nonprofits, including See a Brilliance, which faced payroll issues due to delayed city grants.
Implications: The incident underscored the vulnerability of nonprofit IT infrastructure and the need for robust cybersecurity measures. The hosts also discussed the importance of financial planning and bridge financing to mitigate cash flow issues caused by delayed funding.
Financial Irregularities in North Carolina Nonprofit:
Case: Balanced Nutrition, Inc., led by the wife of North Carolina's Lieutenant Governor, was ordered to repay $132,000 in federal funds due to improper billing.
Discussion: The hosts emphasized the importance of transparency and proper accounting in nonprofit operations. Publicizing such cases can serve as a deterrent against misuse of funds.
Feel-Good Story:
Big Beautiful Life: A charity in Essex, Vermont, founded in memory of 12-year-old Addie Carroll, prepares for its annual fundraiser. The organization provides joy kits and financial support to children with medical crises and their families.
Closing Thought:
The hosts reflected on the importance of proactive measures in nonprofit management, from adopting new technologies responsibly to ensuring financial stability and transparency. -
Supreme Court Ruling Criminalizes Homelessness
In a controversial decision, the Supreme Court ruled in a 6-3 vote that the city of Grants Pass, Oregon, did not violate the Eighth Amendment by criminalizing homelessness. This ruling has far-reaching implications, allowing cities to enforce ordinances that penalize behaviors associated with being unhoused, such as sleeping or camping on public property. Justice Sotomayor, in her dissent, emphasized the cascading harm this decision could cause to the already vulnerable homeless population. The ruling has been met with shock and dismay by advocates for the homeless, who argue that it is both unconstitutional and inhumane.
Los Angeles Public Schools' AI Chatbot Fails
The Los Angeles Public School District's $6 million investment in an AI chatbot named Ed has come to a sudden halt. Developed by the startup All Here, the chatbot was intended to assist students with academic and mental health resources. However, the company faced financial difficulties, leading to the CEO's departure and staff furloughs. This incident raises significant concerns about the sustainability of AI startups and the ethical implications of using AI in sensitive educational contexts.
Nonprofit Sector Faces Burnout and Staffing Issues
The Center for Effective Philanthropy's 2024 report highlights ongoing challenges in the nonprofit sector, particularly burnout and understaffing. A staggering 95% of nonprofit leaders cited burnout as a major concern, with many organizations struggling to retain staff due to budget constraints. Despite these challenges, the sector shows signs of financial stability, with most nonprofits experiencing balanced budgets or surpluses. However, leaders facing budget deficits are contemplating difficult trade-offs that could exacerbate burnout.
Nonprofit Buys Building for Migrant Housing
Breaking Ground, a nonprofit organization, has purchased a building in East Harlem for $172 million to create housing for migrants. The building, currently used as a temporary migrant shelter, will be renovated to provide 261 units for people transitioning out of homelessness and additional units for low-income families. This initiative addresses the urgent need for physical space and infrastructure to support migrants in New York City.
Feel-Good Story: In Tandem Cycling Expands Programs
In Tandem Cycling, a New York nonprofit that pairs sighted riders with blind and low-vision riders on tandem bikes, is expanding its programs. These activities offer not just exercise but also socialization, mental health benefits, and teamwork for participants. The organization's efforts highlight the positive impact of community sports and inclusive activities.
Closing Thought
The stories covered in this episode underscore the complex and interconnected challenges facing the nonprofit sector, from legal battles and technological missteps to staffing issues and innovative housing solutions. As always, the resilience and creativity of nonprofits continue to shine through, offering hope and inspiration. -
Nonprofit News Feed Podcast Recap: Trust in Nonprofits Rises, Local Journalism Fund, and Innovative Solutions
Main Host Update
This week's episode is a special solo edition hosted by Nick Azulay. George, CEO and founder of Whole Whale, is on paternity leave after welcoming a new baby. Congratulations to George and his family!
Key Topics Covered:
Increase in Nonprofit Trust:
Independent Sector Report: After four years of decline, trust in nonprofits has increased by 5%, now at 57%.
Comparative Trust: Nonprofits are more trusted than media and government, especially in bridging social and political divides.
Challenges: Despite this, 74% of respondents believe the country is headed in the wrong direction, and 94% worry about increasing division.
Nonpartisan Advocacy: There's growing wariness about nonprofits' involvement in nonpartisan advocacy and political engagement.
AP Fund for Journalism:
Associated Press Initiative: Launching a $100 million fund to boost local journalism, addressing the financial strain on local news outlets.
Impact: This fund aims to support local journalism through financial aid and knowledge sharing, essential for combating misinformation and fostering informed communities.
Rebuild Paradise Foundation:
Innovative Solution for Fire Victims: Offering grants for building gravel buffers around homes in Paradise, CA, to prevent fire spread.
Insurance Premiums: Aims to help homeowners negotiate lower insurance premiums by making homes more fire-resistant.
Cafe Momentum’s Expansion:
Nonprofit Restaurant in Atlanta: Employs justice-involved youth, providing them with skills and opportunities to reduce recidivism.
Impact: Highlights the importance of empowering youth through practical skills and supportive environments.
Nonprofit Theater Highlights:
Oregon Shakespeare Festival: Receiving rave reviews for its interpretation of "Much Ado About Nothing."
Public Theater in NYC: Renovating the Delacorte Theatre, home to Shakespeare in the Park, with free streaming of past performances available on PBS.
Critical Insights and Quotes:
"Nonprofits are seen as more reliable when it comes to providing solutions to bridging social and political divides in America."
"Transparency and third-party certifications are key to building trust with donors."
Calls to Action:
For Nonprofits: Emphasize transparency and trustworthiness through clear communication, financial transparency, and third-party certifications.
For Listeners: Check out the Independent Sector report and support local journalism and nonprofit theaters.
Closing Thought:
In a time of widespread distrust, nonprofits hold a pivotal role in fostering community trust and bridging divides. Their ability to remain transparent, nonpartisan, and community-focused is essential for their continued impact.
Feel-Good Story:
Nonprofit Theater Excellence: The Oregon Shakespeare Festival's innovative take on a classic play and the Public Theater’s upcoming renovations and free streaming options highlight the vital role of nonprofit arts in enriching communities.
Joke of the Week:
What do you call a nonprofit theater spamming your email inbox with ticket promotions? Spamlet
Stay tuned for more updates and special guest appearances from the Whole Whale family in upcoming episodes! -
Nonprofit News Feed: AI Transparency, Environmental Impact, and Ethical Tech Shifts
Hosted by George Weiner and Nick Azulay of Whole Whale
Main Topics:
Adobe's AI Controversy:
Adobe faces backlash over changes to its terms of service, sparking fears that user data might be used to train its generative AI models without consent.
Adobe clarified it does not train its AI models on customer content and committed to updating its terms by the end of June.
The Department of Justice has filed a suit against Adobe for its opaque subscription models, adding to the company's woes.
Transparency Issues with OpenAI-Backed Nonprofits:
Nonprofits backed by OpenAI, like Open Research and UBI Charitable, have stopped disclosing financial statements and internal policies, breaking previous transparency pledges.
George emphasizes the importance of transparency in research, especially in universal basic income (UBI) studies to maintain credibility and trust.
Environmental Impact of AI:
AI's significant compute power demands are leading to increased carbon emissions and higher operational costs.
Google's new AI search feature, rolling out to a billion users, is estimated to use 30 times more energy than traditional search methods.
The conversation touches on the broader implications of AI's energy consumption and the potential for more efficient models in the future.
Ethical Concerns in Tech Infrastructure:
The discussion extends to the physical infrastructure required for AI, including the ethical implications of mining precious metals.
George notes the importance of monitoring the human rights impacts of resource extraction and the need for innovative solutions to mitigate these effects.
Feel-Good Story:
ProtonMail's Shift to Nonprofit Foundation:
Proton, known for its secure email service, is transitioning to a nonprofit foundation model, prioritizing mission over profit.
This move echoes Patagonia's shift and reinforces trust in nonprofit tech companies' commitment to user privacy and data security.
Critical Insights:
Transparency and ethical considerations in AI and tech are paramount to maintaining user trust and ensuring sustainable practices.
The shift of tech companies to nonprofit models can offer a more trustworthy alternative, free from shareholder pressures.
Call to Action:
Stay informed about changes in terms of service from tech providers and advocate for transparency and ethical practices.
Consider supporting and using tech services that prioritize privacy and nonprofit values.
Closing Thought:
The nonprofit sector continues to lead by example in prioritizing ethical practices and transparency, underscoring the importance of mission-driven work in tech and beyond. -
Are These Organizations Still Nonprofits? A Deep Dive into Nonprofit Status and the Blurring Lines
Overview
This week on the Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Manager of Digital Strategy at Whole Whale, delve into the complex and evolving landscape of nonprofit status. They question whether certain large organizations still meet the true spirit of what it means to be a nonprofit.
Key Topics and Highlights
NCAA's Historic Settlement:
The NCAA, a nonprofit with nearly $1 billion in revenue, recently settled to pay college athletes $2.7 billion. This raises questions about whether the organization still aligns with its original nonprofit mission of fostering amateur sports.
PGA Tour and Saudi Investment:
The PGA Tour, another nonprofit, announced a merger with the Saudi Public Investment Fund's LiveGolf. This billion-dollar deal casts doubt on whether taxpayer dollars should support such ventures.
OpenAI's Nonprofit Status:
OpenAI, which started as a nonprofit, now controls a highly profitable LLC valued at $80 billion. This shift has led to legal scrutiny and questions about whether it still adheres to its nonprofit mission.
The Linux Foundation:
With $177 million in revenue and high executive salaries, the Linux Foundation faces scrutiny about its contribution to the public good and whether it still qualifies as a nonprofit.
Critical Insights and Quotes
George Weiner: "When you cross that line toward profiting off the community you're trying to protect, it's time to review that."
Nick Azoulay: "Should your tax dollars be subsidizing the Saudi investment into American golf influence? That's a hard pill to swallow."
Calls to Action
For Nonprofits: Reflect on whether your organization still aligns with its original mission and the broader public good.
For Donors and Volunteers: Scrutinize the nonprofits you support to ensure they adhere to their stated missions and use funds responsibly.
Closing Thought
The conversation highlights the need for a national discussion about what truly constitutes a nonprofit. As organizations grow and evolve, it's crucial to revisit their missions and ensure they continue to serve the public good.
Additional Stories
Universal Analytics Data Deletion: A reminder for organizations to download their data from Universal Analytics before it is permanently deleted.
Robin Hood AI Poverty Challenge: An exciting opportunity offering up to $1 million for innovative projects addressing poverty in New York City.
National Foundation for Transplant Closure: The closure of this organization leaves many organ transplant patients without critical funds.
Feel-Good Story: The Growhaus nonprofit in Denver is planting vegetable gardens in food deserts, providing fresh produce and empowering families. -
Hosts: George Weiner (Chief Whaler, Whole Whale), Nick (General Strategies, Whole Whale)
This week's episode of the Nonprofit Newsfeed dives deep into the growing influence of AI in the nonprofit sector. George Weiner and Nick discuss the latest trends, challenges, and opportunities, highlighting key stories and developments.
Main Topics
AI in Nonprofits:
Featured Article: Chronicle of Philanthropy’s June cover story on AI nonprofits.
Key Organizations:
Quill.org: Uses AI to provide interactive exercises and personalized feedback in classrooms.
Khan Academy: Partnered with OpenAI to create generative AI tools for personalized student learning.
Justice Lab: Developed AI-powered chatbots and translation tools to assist immigrants with legal processes.
FairBio: Uses AI for antibiotic research.
The Contingent: Employs AI in foster parent recruitment.
Ethical Considerations and Risks:
The importance of ethical AI deployment to avoid potential harms, such as the misuse of deepfakes by students.
The balance between leveraging AI for educational benefits and addressing the digital divide.
OpenAI’s Nonprofit Pricing Tier:
OpenAI introduces a new pricing tier for nonprofits at $20 per seat per month.
Encouragement for nonprofits to adopt paid, trusted AI tools to avoid data leaks and ensure security.
Google Search Overview Controversy:
Google’s new AI feature generates bizarre and inaccurate responses, raising concerns about the safety and reliability of AI in search.
The discussion on the implications of these errors and Google's response to public backlash.
Critical Insights
AI in Education: AI can revolutionize education by providing personalized learning experiences, but it must be implemented ethically to avoid widening the educational gap.
Nonprofit AI Adoption: Nonprofits are encouraged to adopt AI tools cautiously, ensuring data security and ethical use.
Google’s AI Challenges: The rollout of Google’s AI search feature highlights the need for careful oversight and accurate information dissemination in AI applications.
Quotes
George Weiner: "AI allows students to learn at their own pace in a way I don't really think has ever quite been possible like now."
Nick: "With any new technology, there's tremendous upside, but there are also tremendous risks."
Calls to Action
Nonprofits interested in AI tools should explore OpenAI’s nonprofit pricing tier and consider the ethical implications of AI use.
Listeners are encouraged to stay informed about AI developments and advocate for responsible AI implementation in their organizations.
Closing Thought
The episode underscores the transformative potential of AI in the nonprofit sector, while also emphasizing the need for ethical considerations and responsible implementation. As AI continues to evolve, nonprofit professionals must navigate these changes thoughtfully to maximize positive social impact. -
Would you like to round-up for charity?
Point-of-sale donations, especially "round-up" campaigns, have seen a significant surge in recent years, raising millions of dollars for various charitable causes. In 2022, these campaigns brought in $749 million, a 24% increase from 2020. A recent survey conducted by Binghamton University faculty revealed that 53% of Americans give impulsively to charities at the checkout, with certain demographics being more likely to donate. Women, Black respondents, and middle-class individuals under 50 who have not attended college were found to be the top-giving demographics, contrasting with traditional donors who are usually older, higher-earning college graduates.
The success of round-up donations can be attributed to several factors, including the perceived lower "pain" of donating spare change, the human preference for round numbers, and the subtle guilt induced by declining a low-cost request. Taco Bell Foundation, for example, doubled its annual fundraising by switching from asking for $1 donations to a round-up strategy. Similarly, Children's Miracle Network Hospitals raised $138 million in 2022 through point-of-sale campaigns, accounting for a third of its total fundraising.
However, the ubiquity of these requests may lead to donor fatigue, and some consumers express concerns about the transparency of where their donations are going. Despite these potential drawbacks, the success of round-up campaigns is undeniable, and they have become a significant source of funding for many nonprofits, raising the profile of local organizations doing fantastic work in customers' own communities.
Melinda French Gates says she's donating $1B to women's rights | NBC News
Melinda French Gates is committing $1 billion over the next two years to support women's rights, including reproductive rights, through her organization Pivotal Ventures. This decision comes amid growing political violence against women and maternal health issues, with Gates highlighting that only a small fraction of charitable giving supports women-focused organizations. Her initiative aims to improve mental and physical health for women and girls and includes a $250 million grant for grassroots groups. How might this significant funding shift the landscape for women's rights globally?
Slack users horrified to discover messages used for AI training | Ars Technica
Slack users were shocked to find out their messages were being used to train AI models, sparking a backlash that has the company scrambling to clarify its policies. Despite reassurances from Slack engineers that customer data isn't used for training large language models, the existing policy's ambiguity has left users uneasy. Salesforce, Slack’s parent company, promised to update privacy principles to better explain data usage, but the lack of an easy opt-out mechanism adds to users' frustrations.
Current Policy: Privacy principles: search, learning and artificial intelligence | Legal | Slack
Updated AI statement: How Slack protects your data when using machine learning and AI
How to opt-out
Contact slack to opt out. If you want to exclude your Customer Data from Slack global models, you can opt out. To opt out, please have your org, workspace owners or primary owner contact our Customer Experience team at [email protected] with your workspace/org URL and the subject line ‘Slack global model opt-out request’. We will process your request and respond once the opt-out has been completed. -
📌 This week on the Nonprofit News Feed: Join George Weiner, Chief Whaler at Whole Whale, and Nick Azulay, Digital Strategist, as they dive into the latest developments affecting the nonprofit sector.
🔹 Special Guest: Get insights from Seth Godin on raising over $70,000 through positive auctions with GoodBids.org. 🔹 AI Advancements: Discover the implications of OpenAI's GPT-4.0 and Google's new AI-driven search overviews for nonprofits. 🔹 Fundraising & Tech: Learn about Whole Whale's latest rollout of GPT-4.0 for Omni and Gemini image generation with DALL-E 3. 🔹 Google Ad Grant Cohort: Hear about the clever foundation that secured 10 seats for their grantees and the upcoming hands-on learning session. 🔹 Policy Alert: Understand the potential impacts of House Republicans attempting to cut funding for LGBTQ nonprofits. 🔹 Fraud Prevention: Minnesota Attorney General shuts down 17 sham nonprofits defrauding the federal child nutrition program. 🔹 Feel-Good Story: Celebrate the success of Habitat for Humanity's Veterans Build in Charlotte, NC, providing a home for veterans George and Karen.
Transcript:
This week on the nonprofit news feed. Well, my name is George Weiner. I'm the chief whaler of Whole Whale. And we have Nick Azulay, the digital strategist at Whole Whale. We're excited. You know, we bring you nonprofit news, of course, but we also want to start talking a little bit about what's going on at Whole Whale.
I'm excited because this week we are also dropping our interview with Seth Godin and His work with good bids. org and how they just in their pilot raised over 70, 000 with positive auctions, all of that to come on this feed on our YouTube channel. Also had a busy week last week because we rolled out GPT 4 0 0 for Omni across all cause writer customers.
And also rolled out the Gemini image generation alongside DALI three. So we're always pushing the newest and best models to give access to the folks in our cause writer AI. Also, it was pretty funny. There was somebody who reached out for our Google ad grant cohort, a very clever foundation that bought up 10 seats of the ad grant cohort for their grantees and, you know, snapped up all of the early birds.
Very, very smart play by them for our Google ad grant cohort hands on learning coming in July. We have seven seats available as of this recording and you know, they are certainly valuable and going quick and hopefully we can help everyone interested in joining that hands on Google ad grant cohort.
All right, Nick. About Whole Whale, what about the news? George, this is a big one. And I think that, you know, we're not on just a, any tech podcast, right? We care about nonprofits and tech and digital, but I think last week's announcement, announcements are too important not to talk about because they will have major implications for nonprofits.
So last week, both. Open AI and Google and then later Microsoft made various announcements about AI offerings. So open AI released its new GPT 4. 0 model. That was the big announcement from them. The big announcement from Google, at least from our perspective is the rollout of search overviews.
You heard us mentioning just last week on the podcast that SGE was coming, search generated experience. Lo and behold, 48 hours later, it was here. So users across the continent of the United States are now seeing AI generated results on their search engine result pages, or SERPs, for a multitude of searches.
We write, as we talk about now we don't yet know whether this is reflected in Google search console. We don't know really what the implications will be or have dedicated data to prove how this is impacting search at large. But of course there are pretty major implications, NGOs that rely on organic traffic to drive their mission.
So those are the two big announcements. George, there's so much to unpack here, and I think we should I think listeners would really enjoy hearing our thoughts about OpenAI and Google's announcement in particula... -
Episode Summary: Navigating Google's Core Update and Nonprofit Impacts
In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azoulay, Digital Strategist at Whole Whale, delve into the recent Google core update and its implications for nonprofits. They also cover other significant news, including personnel changes at the Gates Foundation and new grant opportunities from Amazon Web Services.
Main Topics:
Google's March 2024 Core Update:
Impact on Nonprofits: George and Nick discuss how the recent Google core update has led to a substantial decline in organic traffic for many nonprofits, including a 40% drop in some cases at Whole Whale. This update prioritizes content quality and credibility over links, which could disadvantage smaller nonprofits.
Search Generated Experience (SGE): The anticipated rollout of Google's SGE will prioritize AI-generated answers over traditional search results, potentially reducing visibility and engagement for nonprofit websites.
Melinda French Gates Resigns from Gates Foundation:
Transition: Melinda French Gates steps down from the Bill and Melinda Gates Foundation to focus on her personal philanthropic efforts, particularly around women and families. The foundation will now be chaired solely by Bill Gates and renamed the Gates Foundation.
Implications: This significant change could impact the foundation's strategic direction and funding priorities.
Amazon Web Services Imagine Grants for Nonprofits:
Grant Details: AWS is offering grants to nonprofits to leverage cloud technology for mission-critical projects. Categories include Pathfinder Generative AI Award and Go Further, Faster, with awards ranging from $50,000 to $200,000.
Application Window: Open from May 3rd to June 3rd, these grants provide financial support, promotional credits, and implementation guidance.
Black Lives Matter vs. Tides Foundation:
Lawsuit: The BLM Global Network is suing the Tides Foundation for allegedly diverting $33 million meant for them. The case raises questions about fiscal sponsorship and fund allocation.
Fiscal Sponsorship: George explains the benefits and potential pitfalls of fiscal sponsorship for nonprofit organizations.
Feel-Good Story: Arizona Champions of Change:
Awards: Arizona Big Media announces finalists for the Champions of Change awards, highlighting visionary nonprofit leaders in the state. This initiative underscores the importance of recognizing local heroes in the nonprofit sector.
Critical Insights:
Google's Update: Nonprofits must closely monitor their organic traffic and adapt their SEO strategies to maintain visibility. Regular traffic reports and proactive adjustments are essential.
Philanthropic Shifts: Changes in leadership at major foundations like the Gates Foundation can have wide-reaching effects on funding and strategic priorities.
Grant Opportunities: Nonprofits should explore tech-centric grants like AWS Imagine Grants to innovate and modernize their operations.
Call to Action:
Nonprofits should review their organic traffic metrics and SEO strategies in light of Google's core update.
Explore grant opportunities and consider applying for AWS Imagine Grants to boost tech infrastructure.
Recognize and celebrate local nonprofit leaders through community awards and initiatives. -
🌟 Episode Highlight: Adapting to Google's Algorithm Updates and the Power of AI in Nonprofit Marketing
In the most recent episode of Whole Whale's nonprofit news feed, George Weiner, Chief Whaler, alongside digital strategist Nick Pazerle, embarked on a comprehensive discussion beginning with the pressing challenges presented by Google's recent core updates. These updates, particularly those in October 2023 and March 2024, have significantly impacted organic traffic, leading to a 40% drop for Whole Whale. The key takeaway? Google's shift towards prioritizing content that offers genuine value, pushing nonprofits to rethink content creation strategies in the AI era.
🔍 Deep Dive into Deepfakes: A Call for Nonprofit Vigilance
The conversation took a critical turn towards the alarming rise of deepfake technology. A highlighted incident involved a Maryland high school principal falsely accused through deepfake audio, illustrating the urgent need for nonprofits to educate and protect their communities against the misuse of AI. This segment underscores the importance of media literacy and the role of nonprofits in fostering a discerning and informed public.
🐎 Highlighting Horse Racing's Dark Side: A Nonprofit's Crusade
The episode also shone a light on Horse Racing Wrongs, a nonprofit advocating against the cruel realities of horse racing. With a focus on the protest at the 150th Kentucky Derby, the discussion emphasized the ethical considerations and the push for more humane practices within the sport, reflecting on the broader implications for animal rights and welfare.
💡 Google's Bold Move: Addressing Homelessness with Direct Financial Support
An innovative approach to tackling homelessness and poverty in the San Francisco Bay Area was also a topic of discussion, courtesy of Google.org's All Ads Up program. This initiative, which provides up to $1,000 a month to homeless families, is a part of a larger $4.5 billion commitment to improve housing availability. The program's potential to offer a fresh perspective on universal basic income and its impact on housing stability, income, and mental health was highlighted.
🏃 A Feel-Good Finale: The Office-Themed 5K Race for Community Improvement
The episode wrapped up on a lighter note with the story of an Office-themed 5K race in Scranton, Pennsylvania. Organized by the nonprofit Valley in Motion, the event not only celebrated the beloved TV show but also brought together over 1,500 participants globally to support local community improvements, showcasing the power of creativity and community in nonprofit initiatives. -
**Whole Whale Podcast Episode: Innovations, Advocacy, and the Future of Nonprofit Strategy**
In this enlightening episode of the Whole Whale Podcast, George Weiner, alongside digital strategist Nick Azoulay, unravels a series of compelling updates and discussions that span the gamut of nonprofit innovation, legal advocacy, and strategic insights aimed at navigating the dynamic landscape of the nonprofit sector.
**Whole Whale's Google Ad Grant Cohort Announcement**
George Weiner kicks off the episode with exciting news about Whole Whale's Google Ad Grant Cohort. Despite initial hesitance due to a busy schedule, the overwhelming interest from nonprofits has led to the program's return this summer, starting July 17th. Limited to 25 organizations, with priority given to internal clients, this initiative has been pivotal in advancing nonprofits' capabilities in managing the $10,000 a month Google Ad Grant. The cohort is designed to significantly boost participants' proficiency in digital advertising, akin to training them as members of the Whole Whale ads team.
**Supreme Court's Examination of Homelessness Criminalization**
The conversation shifts to a critical legal development as the Supreme Court of the United States (SCOTUS) scrutinizes the criminalization of homelessness, spotlighting a contentious case from Grants Pass, Oregon. This case challenges anti-camping laws under the Eighth Amendment, questioning the constitutionality of penalizing the unsheltered when no adequate shelter options are available. Activists and major advocacy organizations argue that such laws exacerbate the homelessness crisis, urging for more humane and inclusive solutions. This discussion underscores the complex, systemic issues surrounding homelessness, with George and Nick expressing deep concerns over the punitive approach and its implications.
**FCC Restores Net Neutrality**
The episode then delves into the FCC's landmark decision to restore net neutrality, a move that has sparked debate across political and business spectrums. This reinstatement ensures that broadband providers are classified as common carriers, promoting a free and open internet. While some critics fear it may hinder innovation and increase regulatory burdens, George and Nick highlight the broad support for net neutrality among nonprofits and advocacy groups, emphasizing its importance for equitable access to information and digital rights.
**M&R Benchmarks for 2024**
George and Nick analyze the latest M&R Benchmarks report, revealing trends in nonprofit marketing and fundraising. Key findings include a slight decline in online revenue, a significant increase in monthly giving, and the continued dominance of desktop devices for larger donations despite the prevalence of mobile traffic. The data presents a mixed bag of challenges and opportunities, with a notable shift towards increased advertising investments, particularly in radio spending. This segment offers valuable insights for nonprofits looking to refine their marketing and fundraising strategies.
**The Pitch: A Philanthropic Spin on Shark Tank**
Ending on a high note, the episode highlights "The Pitch," an innovative event hosted by the United Way of Metropolitan Dallas in North Texas. This philanthropic twist on Shark Tank sees five local nonprofit startups competing for $275,000 in funding, presenting their solutions to community issues before celebrity judges and a live audience. George and Nick applaud this creative approach to fundraising and awareness, recognizing its potential to foster community engagement and spotlight the impactful work of nonprofits.
In closing, the episode not only informs but also inspires, urging nonprofits to embrace innovation, advocate for justice, and strategically navigate the challenges and opportunities ahead. With a blend of humor and heartfelt discussion, George and Nick provide a comprehensive overview of the latest developments affecting the nonprofit sector. -
NonprofitNewsfeed.com
Legislation Impacting Nonprofits: A Mixed Bag of Pros and Cons
This week's focus begins with a dive into the Kids Online Safety Act (COSA), legislation aimed at enhancing online protections for minors. Despite its bipartisan support and backing by over 200 organizations, COSA has sparked controversy among nonprofits, with debates centering around free speech concerns and the subjective nature of "harmful content." Critics, including ACLU and the Electronic Frontier Foundation, fear the act could lead to censorship, especially of LGBTQ+ content, under the guise of protecting minors. The conversation underscores the delicate balance between safeguarding youth online and maintaining freedom of expression.
From Climate Anxiety to Action: The Lumisphere Project
In a refreshing shift from policy to action, the Lumisphere project emerges as a beacon of hope in addressing climate anxiety. As part of Visions 2030, this initiative leverages AI and technology to inspire communities towards sustainable futures. By focusing on positive, high-energy engagement, the Lumisphere experience represents a critical pivot in environmental advocacy, moving from despair to actionable solutions. This approach not only motivates current generations but also paves the way for future activists to envision a thriving planet.
Nonprofits Face Legislative Challenges: A Call to Action
The Chronicle of Philanthropy highlights the increasing challenges nonprofits face due to inconsistent regulations and crackdowns on civil liberties. With organizations in the realms of immigration, racial justice, and environmental causes feeling the brunt of state-led restrictions, the need for legal support and strategic board composition has never been more apparent. Nonprofits are encouraged to bolster their defenses by seeking pro bono legal assistance and diversifying board expertise to navigate these turbulent legislative waters effectively.
The TikTok Ban Debate: Navigating Digital and Political Landscapes
As the House votes on a potential TikTok ban, nonprofits and users alike are urged to consider the implications of such sweeping legislation. While concerns about data privacy and foreign influence are valid, the broad powers granted by the ban raise significant free speech and policy issues. Nonprofits relying on TikTok for outreach and engagement should heed the call for diversification, preparing for a future where digital platforms may face increased scrutiny and regulation.
Feel-Good Finale: Kevin Bacon Joins Utah Students for Charity Event
In a light-hearted conclusion to the roundup, Kevin Bacon's visit to Pace and High School in Utah underscores the power of celebrity influence for charitable causes. Celebrating the 40th anniversary of "Footloose," Bacon's participation in packing resource kits for local nonprofits demonstrates the positive impact of blending nostalgia with philanthropy. This event not only brought joy to the community but also provided valuable resources to those in need, proving that sometimes, bringing the bacon back can make all the difference. -
NonprofitNewsfeed.com
**This Week's Highlights: Tax Deductions and Corporate Philanthropy Shifts**
Welcome back to the Nonprofit News Feed with your hosts, George Weiner, Chief Whaler of Whole Whale, and Digital Strategist Nick Azulay. This week, we dive into the misconceptions surrounding charitable donations and tax deductions, and explore the evolving landscape of corporate philanthropy.
**Myth-Busting Tax Deductions in Charitable Giving**
Despite popular belief, the majority of donors do not make charitable contributions solely for tax benefits. With most people opting for the standard deduction over itemizing their taxes, the tax incentive for charitable giving is not as significant as presumed. Research indicates that charitable giving is more influenced by economic growth and personal income levels rather than tax deductions. This revelation prompts a reevaluation of how nonprofits emphasize tax benefits in their fundraising appeals, suggesting a pivot towards showcasing impact and building donor trust instead.
**Corporate Philanthropy Undergoes Transformation**
In a notable shift, major Minnesota companies like 3M, General Mills, and Thrivent are moving their philanthropic efforts in-house, away from separate charitable foundations. This transition raises concerns among nonprofit leaders about potential declines in funding and reduced transparency, as internal company-controlled organizations are not obligated to disclose as much information as traditional foundations. Despite assurances from these corporations about their ongoing commitment to community support, the move signals a broader trend in corporate social responsibility focusing on sustainability, diversity, and employee volunteerism.
**Insights and Implications**
These discussions underscore the importance of transparency and the true motivators behind charitable giving. For nonprofits, the emphasis should be on the tangible impact of donations rather than tax benefits. Meanwhile, the corporate sector's pivot towards in-house philanthropy invites a closer examination of how these changes will affect the future of nonprofit funding and accountability.
**Final Thoughts**
As we navigate these evolving narratives in the nonprofit sector, it's crucial to stay informed and adaptable. Whether debunking myths about tax deductions or understanding the implications of new corporate philanthropy models, the goal remains to foster a more transparent, impactful, and responsive nonprofit ecosystem.
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