Эпизоды
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Eaon chats with Steven Hess. Steven was Eaon's boss and co-founder of the pioneering digital ad agency Weapon7 back in the day and has since gone on to be a startup advisor and investor amongst other things. They talk about the early days of digital advertising in London, Steven's work with a nonprofit accelerator, the traits of successful founders and more.
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Eaon chats again with the great Steve Harrison. Steve's latest book 'Can't Sell, Won't Sell' has just been updated with six new chapters, they discuss this and the continued politicisation of advertising institutions such as the D&AD by its leaders - regardless of what anyone else might think - the circular logic of so-called Brand purpose and much more.
Get Steve's book here https://www.amazon.co.uk/Cant-Sell-Wont-Advertising-politics/dp/0957151527
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Пропущенные эпизоды?
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In season two of SBBS Radio, Eaon chats with former agency suit, agency owner, and then co-founder the Client Relationship Consultancy Paul Cowan. They mostly talk about Paul's fantastic new book 'Connecting With Clients', a must-read for anyone in an agency and probably on the client-side too. More info about Paul, his work and the book at paulcowan.com and the book itself is available pretty much wherever books are sold.
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Eaon joined Ogilvy Consulting's Rory Sutherland, Jordan Buck and Researcher Lachezar Ivanov in a panel discussion following the presentation of their paper that explores the evolutionary lens on standardisation v adaptation in global advertising. The session was billed as Conversations That Matter – What Advertising can Learn from Evolutionary Psychology. This is just the audio from the panel discussion part. You can watch the whole thing including the presentation here https://www.ogilvy.com/ideas/conversations-matter-what-advertising-can-learn-evolutionary-psychology
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Eaon chats with esteemed copywriter Carolyn Barclay about copywriting, songwriting, a bit of Tarot and mysticism and lots more. Plus some splendid tunes.
Contact Carolyn at http://carolynbarclaycopywriter.com.au or @yesnoum on Twitter.
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Eaon talks with Andy Nairn, co-founder and CEO of Lucky Generals in London. Andy has written a splendid book 'Go Luck Yourself'. The lessons among the 40 chapters are how to appreciate what you’ve got, look out for opportunities everywhere, turn misfortune into good fortune and how to practise being lucky, every day. They also digress into a bit of football chat and you can learn how a 19th-century Italian acrobat influenced the repositioning of Pot Noodle.
Go Luck Yourself is out in June, but can be preordered here (UK and Australia links)
https://www.amazon.co.uk/Go-Luck-Yourself-brands-favour/dp/B08T69P5C5
https://www.amazon.com.au/Go-Luck-Yourself-Brands-Favour/dp/0857198882
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Eaon talks with legendary Creative Director, author and film-maker Steve Harrison. They go through Steve's important new book 'Can't Sell, Won't Sell', lament 'brand purpose', the dearth of working-class talent in advertising amongst other topics. And Steve selects five bits of music from Bowie to Puccini. Merry Christmas everyone.
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Eaon was a guest on Joseph Jaffe's splendid daily CoronaTV show a few weeks ago.
CoronaTV happens every weekday (and sometimes on weekends) at 2pm EST at www.JaffeJuice.TV.
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Eaon talks to artist Marcus Brown again, we hear about taking his performances to galleries, business mythology and entrepreneurial mysticism. That leads into how A Wicked Pack of Cards - Marcus's long-form poem/book from earlier this year - is developing further. And not least he gives us a look into how Performance is changing in a pandemic world. And some tunes.
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Eaon talks with Dr Karen Nelson-Field, CEO of Amplified Intelligence, about human attention as a measurement and metric that can help advertisers towards quality ad placements. They discuss the key themes of Karen's most recent book 'The Attention Economy' from the myths of 'viral' to how the established laws of brand growth might change over the next ten years. Dr Karen also picks 5 tunes as we continue the Desert Island Discs sub plot of these chats.
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Eaon talks with Faris about everything from COVID to wisdom from Hinduism via the mental health problem in advertising, status anxiety, drum'n'bass and much more in between whilst Faris also picks his five desert island tunes.
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Eaon talks with planner royalty Mark Pollard, resident of NYC, author of the new book 'Strategy Is Your Words' and founder of the Sweathead strategy community. They chat about the book, Marks online training platform, and some of Mark's insightful reflections on his time in the industry. Keeping up the music theme Mark chooses 5 tunes from the mid-late 90s from when he was running the first hip hop magazine in Oz, club nights and Djing on hip-hop radio in Sydney.
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Eaon talks with Becky McOwen-Banks,Vayner Media London's Executive Creative Director. They cover Becky's role at the forefront of various activities challenging the barriers faced by women in advertising, the application of AI in creativity and making the switch to Vayner Media. Becky picks some artworks that have inspired her in some way in her professional work.
Links to the works discussed
https://www.tate.org.uk/whats-on/tate-liverpool/exhibition/antony-gormley-fieldhttp://jamesturrell.com/work/type/skyspace/https://www.tate.org.uk/art/artists/shoji-hamada-8795https://fundaciotapies.org/la-colleccio/obres/?o=294https://www.moma.org/collection/works/80085 -
Eaon talks with Rob Schwartz, CEO at TBWA\Chiat\Day NY. Both Eaon and Rob are big fans of The Clash so they used that as a lens to take a meandering look at Rob's journey in advertising and philosophy on running a creative business.
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Eaon talks with Carl about planning in London in late 90s/early 2000s, Carl's journey from planner to CEO, going back to planning and now indie consultant/indie agency partner hybrid.
We also discuss the brand vs advertising gap. Brand is still as important as ever yet the media environment means advertising as we understand it may be failing to deliver on brand.
So what does this mean for brand marketing? -
Eaon chats with Sérgio Brodsky about his background as an IP lawyer, studying as a cognitive psychologist and his road into marketing. They also touch on possible futures of advertising and marketing and Sérgio's working Urban Brand Utility theory and TikMyDay his dedicated TikTok brand participation agency.
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Eaon chats with advertising headhunter Belinda Lodge. We get her expert take on the current jobpocalypse, 11 years as an independent consultant, which jobs are gone forever and some sound advice for ad people out in the cold amongst other things.
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Eaon reads a short essay on memes. This is a shortened excerpt from a chapter in Eaon's forthcoming, as yet untitled, 3rd book.
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Eaon chats with open innovation strategist, and one of the smartest commentators on the state of the internet, Don Marti. Topics cover CCPA, surveillance marketing, and all things user/consumer privacy.
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Eaon chats about predictive analytics, bad data and 'productising' agencies with Henry Innis, co-founder of data and tech consulting business Mutiny.
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