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Are you curious about the future of sustainable fashion and the transformative projects shaping this industry? If so, this episode is crafted just for you!
We're joined by Drishti Masand to explore the T-REX project, an acronym for Textile Recycling Excellence. Led by adidas, this initiative aims to revolutionize textile recycling across Europe through collaboration with major industry players like Veolia and various recycling companies.
In this discussion, Drishti illuminates the project’s goals, including tackling the technical and economic challenges of establishing a circular textile economy. She emphasizes the importance of long-term vision in sustainability, showcasing how the New Cotton Project — another EU-funded project that concluded recently — has paved the way by turning post-consumer cotton textiles into new fibers, thus demonstrating the potential of a circular economy.
We delve into the technical complexities that the T-REX project addresses, identifying gaps in textile recycling—from collection and sorting to final recycling processes. Drishti discusses the roles of the 13 key partners involved, each critical in transforming recycled materials into new products. This collaborative effort highlights the integration of advanced technologies to ensure material purity and recycling efficiency.
To round off our conversation, Drishti shares insights on the upcoming EU regulations impacting the textile industry and the importance of aligning industry standards with consumer expectations for sustainability. This episode not only sheds light on adidas’s initiatives but also underscores the broader industry's move towards sustainable practices through innovation and collaboration. Join us to gain a deeper understanding of how these initiatives are setting the stage for a more sustainable fashion future.
Content to Navigate the Episode:
00:00:38 - Introduction to Drishti Masand
00:01:08 - Drishti's career path before adidas
00:02:34 - Drishti's role at adidas and circularity strategy
00:03:25 - The New Cotton Project and its learnings
00:04:38 - Introduction to the T-REX project and its meaning
00:05:39 - Goals and partnerships of the T-REX project
00:06:55 - Technical and economic challenges of textile recycling
00:07:55 - Importance of technological developments
00:09:42 - Issues with the purity of recycled materials
00:11:43 - Key partners and responsibilities in T-REX
00:20:33 - European regulations impacting the textile industry
00:30:45 - adidas's guidelines on eco-design
Key Learnings:
"Circular economy isn't just a concept at adidas; it's a concrete strategy we're pushing forward to reshape how the fashion industry operates by 2050."
"T-REX stands for textile recycling excellence, aiming to optimize a circular system within Europe. We're assessing the economic and technical barriers to make textile recycling a reality."
"We've realized that the technology for sorting and recycling isn't as mature as we thought. There's still a huge gap in making these processes efficient and scalable, which is what we're focusing on in the T-REX project."
"It's not just about recycling textiles; it's about creating a system where everything works in a circular loop rather than the outdated take-make-throw system."
"We are at an inflection point within the EU with new regulations set to redefine the responsibilities of fashion brands towards a sustainable future."
"As we push forward with T-REX, we are not just testing technologies but also creating a blueprint for how a sustainable textile industry could function within the European Union."
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Have you ever wondered how luxury fashion and environmental sustainability can coexist? In today's episode of Smart Creation, the podcast, we dive into this fascinating intersection with a special guest who's making significant strides in this area. Our guest is not just a visionary but also a key player in transforming the fashion industry.
Andrea Rambaldi, the founder and general manager of FashionArt, is the esteemed guest of our show. With a background in chemistry and a passion for painting, Andrea grew up in a family deeply rooted in fashion and creativity. His mother was a tailor and fashion designer, while his father owned a laundry and dyeing business. After spending a decade in the family business, Andrea ventured out to create FashionArt, a company that prides itself on combining artistry with industrial production. His journey led him to work with prestigious brands like Chanel, which eventually became a majority shareholder of FashionArt in 2022.
This episode explores the innovative and sustainable practices that FashionArt employs in the textile industry. Andrea discusses the company's commitment to craftsmanship and technology, such as laser and ozone washing, which has allowed them to create unique and high-quality products. He emphasizes the importance of a carefully selected and audited supply chain to ensure environmental, safety, and ethical compliance. Andrea also highlights the company's initiatives like providing machinery to smaller businesses and their investment in becoming GOTS certified. The conversation delves into the challenges of water consumption in denim production and how FashionArt is addressing these through techniques like laser and ozone treatment, and even starting their own cotton cultivation in Italy. Andrea shares his vision for the future, including the creation of an internal sewing academy and further internalization of strategic processes to protect their clients' designs and intellectual property.
Content to Navigate the Episode:
00:00:00-Introduction
00:01:12-Andrea's Background and FashionArt's Genesis
00:03:11-Chanel's Investment and Company Evolution
00:04:12-Innovation and Craftsmanship at FashionArt
00:05:09-Environmental and Ethical Compliance
00:07:55-Getting GOTS Certified
00:14:47-Complex Manufacturing Processes for Luxury Denim
00:21:00-Corporate Social Responsibility at FashionArt
00:25:34-Reducing Water Usage in Denim Production
00:29:14-Investment in Education and Academia
00:33:15-Future Expansion and Internalization of Processes
00:36:43-Innovation and Recycled Denim
00:39:22-Changing Industry Mindsets on Sustainability
00:41:24-Staying Informed and Inspired in CSR Initiatives
00:42:55-Concluding Thoughts and Guest's Aspirations
Key Learnings:
"Our products are a fusion of supreme craftsmanship and state-of-the-art technology like laser and ozone washing."
"The journey of FashionArt has been about transforming a dream into a tangible reality with products that carry an unbelievable intrinsic value."
"We insist on a supply chain that's not just effective but also ethical and environmentally conscious."
"Achieving GOTS certification wasn't just a goal—it was a commitment to sustainability that we made reality, even during challenging times like the COVID pandemic."
"Every euro spent towards certification and sustainability is an investment in our planet's future."
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Dans ce nouvel épisode nous plongeons au cœur de la mode durable avec Camille Herry, Responsable RSE chez Chargeurs PCC et Lainière de Picardie. Sa passion pour la mode, combinée à un engagement profond envers la durabilité, nous offre des perspectives uniques sur la façon dont l'industrie peut évoluer vers des pratiques plus responsables.
Camille partage son parcours depuis ses débuts dans la haute couture jusqu'à son rôle actuel où elle pilote des initiatives de changement significatif dans l'industrie textile. Avec des anecdotes personnelles et des exemples concrets, elle dévoile les défis et les opportunités liés à la mise en œuvre de pratiques durables dans le secteur de la mode.
L'épisode aborde des sujets cruciaux tels que la traçabilité, l'éthique de la chaîne d'approvisionnement, l'innovation dans les matériaux et les processus de production, ainsi que l'importance cruciale de l'éducation et de l'engagement en faveur d'une mode plus éthique et durable.
Que vous soyez un professionnel de la mode à la recherche d'inspiration pour intégrer la durabilité dans votre travail, ou simplement quelqu'un qui s'intéresse à l'avenir de la mode, cet épisode est une mine d'or d'informations, d'idées et de solutions pratiques pour avancer vers une industrie plus respectueuse de l'environnement et des personnes.
Se retrouver dans l’épisode
06:25: Camille Herry et son parcours vers la RSE
11:40: Aperçu de Chargeur PCC et la Lainièrede Picardie
15:40: Les piliers de la RSE chez Chargeur PCC
18:38: L'importance de la traçabilité et des audits dans la supply chain
25:02: Le défi des certifications et standards RSE
26:07: Initiatives et projets RSE chez Chargeur PCC et la Lainière de Picardie
31:20: Sa feuille de route RSE pour les prochaines années
36:00: Carrière dans la RSE et conseil pour les futurs professionnels
39:05: L'aspect économique de la durabilité en mode
41:10: Inspirations et sources d'information en RSE
Key Learnings:
"La RSE n'est pas juste une question de conformité, c'est une réflexion profonde sur le sens que nous voulons donner à notre industrie. C'est en réalignant nos valeurs avec nos pratiques que nous pourrons véritablement transformer la mode."
"Naviguer dans le monde des certifications RSE, c'est comme apprendre une nouvelle langue. Une fois maîtrisée, elle nous permet de déchiffrer et d'améliorer l'impact environnemental et social de nos actions."
"Chaque fois que je visite une usine et que je vois les améliorations apportées grâce à nos efforts en RSE, je suis rappelée au fait que le changement est non seulement possible, mais déjà en cours. C'est cette évolution qui alimente ma passion et mon engagement pour une mode plus durable."
"L'industrie de la mode a un besoin urgent de ralentir. Moins de collections signifie plus de temps pour l'innovation, plus d'attention aux détails, et une meilleure qualité. C'est cette approche qui rendra nos vêtements plus significatifs et durables."
"L'impact d'une pièce de vêtement ne se mesure pas seulement à sa beauté ou à la marque qui la crée, mais aussi à l'histoire de sa fabrication. En tant que consommateurs, choisir des vêtements de qualité, c'est voter pour un avenir plus équitable et plus durable."
"L'éducation est au cœur du changement vers une mode plus durable. En partageant nos connaissances et en élevant les consciences, nous pouvons tous contribuer à façonner une industrie qui respecte à la fois les personnes et la planète."
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Episode #61: Eugénie Monroe - Recycling and Ecodesign Sales Manager at WETURN
In today's episode, we welcome Eugénie Monroe, who is currently responsible for sales in recycling and ecodesign at WETURN. Eugénie possesses an impressive expertise, marked by a professional journey that spans diverse experiences, including sales, product development, and operations management. Her background provides her with a comprehensive understanding of the challenges and innovative solutions in the fashion sector.
WETURN, founded three years ago by Sophie Pignères, is a pioneering initiative specializing in closed-loop valorization solutions for textiles. The company focuses on the collection and transformation of textiles, contributing to the production of local recycled fabrics. WETURN gained international recognition by winning the Innovation Award for Sustainability at VivaTech in 2021, demonstrating the effectiveness of its methods. Its collaborations with luxury houses like Christian Dior and Louis Vuitton underscore the positive impact of using recycled materials in the fashion industry.
In this conversation, Eugénie Monroe shares her vision and inspirations. She discusses the significance of commitment and collaboration in integrating recycled materials into fashion collections. Drawing inspiration from sustainable initiatives in the food industry and The Guardian's reporting, Eugénie underscores the need for a conscious and responsible approach. The conversation promises to be enriching, highlighting the vital role of recycled materials in achieving more sustainable fashion.
Content to Navigate the Episode:
00:51: Eugénie shares her career path before joining WETURN.
04:44: What inspired the genesis of WETURN.
08:58: Eugénie's primary roles and responsibilities at WETURN.
05:37: Eugénie explains the AGEC law.
10:05: The major milestones for WETURN so far.
13:19: The impact of the LVMH Innovation Award for Sustainability on the company.
22:44: WETURN's presentation at Première Vision from February 6 to 8, 2024.
26:07: How WETURN differentiates itself in traceability, transparency, impact measurement, and recurrence.
19:55: Eugénie addresses criticisms of recycled materials being more expensive, lower in quality, and lacking traceability compared to virgin materials.
16:15: Eugénie shares a case study on how WETURN worked with Dior.
30:18: Eugénie's key message to the industry, particularly to creators and creative professionals, about sustainability and ecodesign.
32:14: Quick rapid-fire questions: What does Eugénie want to close the door on in the industry?
33:32: Eugénie's favorite current initiatives/crushes in the industry.
35:18: Where Eugénie looks for inspiration and how she stays ahead of the game.
36:23: The last piece of clothing Eugénie bought.
36:44: The personality Eugénie would like to hear on this podcast.
Key Learnings:
Eugénie Monroe: "I want to dispel the misconception that recycled materials are always grayish, laden with synthetic additives, and of poor quality. Contrary to belief, textiletotextile recycling isn't limited to small quantities. The industry is seeing increasing volumes and ongoing evolution. I am convinced that textiletotextile recycling is the future."
"It's crucial to start now, even on a small scale, because in 10 to 15 years, these practices will become the norm. We won't be able to rely solely on materials like polyester or recycled polyester. Natural fabrics will continue to be essential in many products."
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Today we’re welcoming Marwa Zamaray, she is senior advisor in the apparel and textile industry, delving us into her professional journey and the burgeoning interest she has developed in sustainability within the fashion sector. She traces her awakening to the critical issues of worker exploitation and environmental degradation linked to the fashion industry, which propelled her into specializing in material traceability. Her central message underscores the vital role of championing ethical sourcing practices in fashion to avert potential financial setbacks and protect reputations.
Further into the conversation, Marwa delves into the complex landscape of regulations governing traceability, transparency, and sustainability in the fashion industries of both the United States and Europe. She stresses that embracing sustainable practices presents a dual challenge and opportunity for businesses, paving the way for enhanced competitiveness and the adoption of cutting-edge technologies.
Lastly, Marwa shares details about her recent involvement in a project that seeks to provide robust traceability solutions, designed to support brands in ethical sourcing and meeting the surging consumer demand for sustainability. Her advocacy extends to encouraging brands to adopt a comprehensive approach to sustainability, concentrating on refining their supply chains and transparently communicating their sustainability initiatives.
CONTENT TO FIND YOUR WAY IN THE EPISODE :
00:51: Marwa Zamaray's career journey
01:44: Interest in sustainability and impact of Rana Plaza
03:11: Potential for change in the fashion industry
04:37: Role as a senior advisor in the fashion industry
05:19: Definitions of traceability and sustainable fashion
06:23: Mission and partnerships at Marwa Zamaray's organization
07:34: Regulatory landscape in the United States and Europe
09:18: What specific regulations will brands need to adhere to in the coming months/years?
14:20: Best practices for industry players and consumers
16:47: Challenges and opportunities in implementing sustainability practices
17:47: New projects in collaboration she is excited about
22:00: Quick Rapid Fire Questions
KEY LEARNINGS
"...I've been in the apparel and textile industry for 18 years now! It's been a roller coaster ride, filled with ups and downs, adventure, tons of learning, and substantial personal and professional growth [...] Then Rana Plaza happened. The glamour of the industry was not only overrated, but had also been clouding our judgement, making me feel implicated in the exploitation of manufacturers, contributing to environmental harm, and human rights violations."
"Oritain is a leading company worldwide in the verification of the origin of raw materials. We have harnessed the power of science to provide a traceability solution, overcoming one of the crucial challenges in fashion’s complex global supply chains."
"Workshops & Seminars, Engage with Regulatory Bodies, Stay updated with the latest regulations and standards. Partner with your suppliers for a joint approach, consult with NGOs, conduct risk assessments, start mapping your supply chain, conduct supplier due diligence, conduct internal training, hire specialized staff, and prioritize it in your overall strategy."
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Working for 20 years in the fashion and lifestyle industry, Elena Faleschini has worked for many brands such as Lancaster, Diesel, and Galeries Lafayette. Today, she holds the very new position of Director of Strategy & Sustainability at 7 For All Mankind, the famous premium jeans and fashion brand born in the US in 2000. Her role focuses on respecting the sustainable commitments in the social and environmental fields to produce the brand's items as an in-house expert. Her main mission is to be responsible for the development and execution of comprehensive sustainability initiatives, both for consumers and brand communication. With a background that emphasizes the uniqueness of denim and well-manufactured products, she is now dedicated to 7 For All Mankind's transparency and sustainability efforts.
By offering beautiful, high-quality products, the brand focuses on responsible materials and practices to reduce their impact on the Earth. Their promises include being more transparent about the composition of fabrics, whether materials are recycled, and their origin, as well as taking care of the garments. The brand has implemented a program where customers are encouraged to donate their old items in exchange for a discount on the website. Every action is aimed at ensuring high-quality labeled products and brand transparency with long-lasting garments. Finally, communicating with clarity to 7 For All Mankind's consumers is one of her primary ambitions.
In this new episode of Smart Creation, Elena talks to us about the sustainable business plan that she is developing for 7 For All Mankind, with a focus on transparency—a way to guide this authentic brand toward a responsible mindset of positive change. It's a way to sensitize their customers and convey a simple message in the end.
CONTENT TO FIND YOUR WAY IN THE EPISODE :
1.30 : Elena Faleschini is talking about her previous working experience3.14 : The guest introduces herself and talks about her role at the position of director strategy and sustainability at 7 for all mankind. 4.21 : Brief recap of the brand she works for : history and quality products.6.10 : how the customers can be concerned and interested in sustainable fashion / customer’s Education to sustainable fashion7.55 : Responsible challenges that the brand has to deal with9.08 : 7 for all mankind’s Transparency and sustainable actions11.12 : Advices for beginner responsible consumers11.56 : The process for Requirements and labeling standard / The process for a long term strategy 12.41 : Brand relationship with the clientele of 7 for all mankind 15.14 : How she manage to find the many informations that consumers need16.48 : A digital communication to get informed about the supply chain18.10 : Her biggest challenge as director of strategy and sustainability19.56 : Her advices for young sustainable designers 22.11 : Rapid-fire question sectionKEY LEARNINGS
« Consumers are quite confused at the moment because they have been bombarded with information on sustainability for the past few years from all sides, from every brand. It's a mess and super confusing, even for us. »
« Be curious, educate yourself, choose garments that are long-lasting and durable. »
« Transparency builds trust and loyalty with consumers. »
« We are working on implementing a digital passport for our products to ensure complete traceability and responsible management.»
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Léonore Garnier is the Sustainability Project Manager at the Fédération de la Haute Couture et de la Mode. Her role focuses on promoting collective sustainability efforts within the fashion industry. With a background that emphasizes creativity, she defines sustainability as fashion's avenue to embody relevance, durability, and circularity while addressing environmental and social challenges.
As part of the Fédération de la Haute Couture et de la Mode, Léonore Garnier contributes to its mission of advancing sustainability in the fashion realm. The federation initiates collaborative endeavors, such as the "eco-design for sustainable product regulation," guiding brands to integrate sustainable practices into their operations.
Garnier's role involves guiding brands to comprehend their environmental impact, advocating for materials reuse, and incorporating sustainable design principles into events like Paris Fashion Week. With a vision that cherishes clothing's value and mindful consumption, the Federation aims to instill sustainability as a fundamental approach within the fashion industry.
In this new episode of Smart Creation, Léonore talks to us about her vision of fashion and the importance of combining creativity, sustainability, and innovation, in order to make a positive contribution to the fashion industry and create a better future.
CONTENT TO FIND YOUR WAY IN THE EPISODE
01.11 The guest introduces herself and talks about her role at the Fédération de la Haute Couture et de la Mode
01:54 : She talks about what she did before and where she studied
03:02 She explains her definition of sustainability
04:29 She provides an overview of the main sustainability initiatives that the Federation has implemented to help brands become more responsible
07:19 She explains what’s a sustainable fashion show
09:17 She talks about the different regulations for fashion shows, and what the Federation recommends to the fashion brands ?
15:20 She talks about the most important key learnings to become more sustainable as a fashion brand
18:02 She explains how the Federation influences the brands and how they measure their environmental impact
23:29 She explains how fashion can be sustainable and what are her hopes and expectations for the industry
25:40 She talks about the last item she bought and why
26:52 She gives her advice to fashion brands in order to make their practice more sustainable
28:56 She talks about international markets and how they react to sustainability
31:43 Rapid-fire question section
Key Learnings :
"Sustainability is a constraint; we confront a vast climate crisis that extends beyond any single industry. What I find intriguing is that when connected to fashion, it demands qualities of relevance, durability, persistence, and circularity. These substantial concepts gain true significance within creative industries, as creativity inherently thrives on innovation and unique thinking. Due to this constraint, sustainability demands a distinct approach. By its essence, fashion can be avant-garde, particularly given its contemporary nature, leading to the incorporation of environmental and social challenges."
"Perhaps the most sustainable event is one with shared or rented materials. This notion extends beyond the event's immediate duration to encompass a week of activities. In our context, Paris Fashion Week facilitates cost-sharing—both financially and environmentally—by considering material reuse. While shows may appear extravagant, there exists substantial work dedicated to ensuring material relevance, usefulness, and multiple life cycles. A sustainable show possesses meaning, where every component serves another purpose."
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Ana Silva Tavares is the CEO of RDD Textiles, a pioneering company in the field of sustainable fashion. With her deep commitment to environmental responsibility, Ana guides RDD Textiles in revolutionizing the textile industry by integrating innovative technologies and sustainable practices.
Based in Portugal, the company specializes in natural cellulosic fibers, as well as innovative processes that significantly reduce the ecological footprint of their products. The company operates its own recycling center to collect garment remnants, which are then blended with other fibers for reuse.
RDD Textiles also aims to develop and provide sustainable textile innovations to global brands. They believe in co-creation and technological exploration as essential drivers of progress in the industry. They operate with enhanced transparency and openness, emphasizing the importance of traceability in their processes through material tracking and analysis.
In this new episode of Smart Creation, Ana talks to us about her vision of the future and the importance of combining creativity, technology, and transparency in order to make a positive contribution to the fashion industry and create a more sustainable future.
CONTENT TO FIND YOUR WAY IN THE EPISODE
1:05 Who is Ana?
1:19 What's RDD Textiles?
1:57 What is her definition of sustainable fashion?
5:12 What's RDD Textiles' process?
11:46 Why is it difficult to achieve the right colors naturally?
17:36 What are the differences with conventional coloring?
28:10 What are the challenges faced by fashion brands?
29:22 What are the right certifications and how can one become more sustainable?
33:15 Can you explain the design and creation process of the new hostess outfits for Premiere Vision and how it reflects RDD Textiles?
37:27 Can you provide examples of companies that have a sustainable business model?
40:26 What is Ana’s vision of a sustainable market?
41:53 Where does RDD Textiles draw inspiration from?
42:42 What was the last piece of clothing Ana bought?
43:17 Who would Ana like to listen to in this podcast?
KEY LEARNINGS
"Biomaterials can also have a considerable negative impact, such as cotton, so we try to use different materials sourced from biological sources that have less impact than what we usually see in our materials."
"I don't believe there is only one way to accelerate the sustainable revolution in fashion."
"As a designer, I think one of the most challenging things right now is the availability of a wide range of materials and different processes that are on the market these days; you have to become a technical person to understand."
"Certifications can be a tool to achieve traceability in the process, as well as to study materials."
"At RDD Textiles, we believe that collaboration is one of the keys to the future."
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In the fashion industry, where innovation and technology play an increasingly important role, Ben Hanson has emerged as one of the most influential editors-in-chief. As a leader at The Interline, a globally renowned publication focused on fashion and technology, Hanson has pushed boundaries and shaped the future of the industry. His commitment to exploring the synergies between fashion and technology has catalyzed major changes in this constantly evolving field.
As the editor-in-chief of The Interline, Ben Hanson has used his platform to promote innovation and encourage dialogue among industry stakeholders. His editorial approach involves providing accurate and in-depth information on the latest technological advancements, new manufacturing methods, and emerging fashion trends. He has also initiated discussions on ethical and sustainable issues related to the use of technology in the fashion industry, contributing to collective awareness.
Ben Hanson discusses in this new episode of Smart Creation, the magazine’s vision and the importance of combining technology, transparency, and sustainability in the fashion industry.
CONTENT TO FIND YOUR WAY IN THE EPISODE
1:12 What is The Interline ?
1:51 What's his background in fashion
2:02 What's the aim of the magazine ?
2:19 Their partnership with Première Vision
2:39 What brings him to technology
3:55 What’s Smart Tech ?
4:27 Why are we hearing a lot about technology in fashion ?
6:24 Why should fashion companies invest in technology ?
8:00 The role of 3D in fashion design
11:11 What are the available tools on the market today ?
13:03 How is technology going to contribute to sustainability and transparency ?
16:20 The regulation of transparency for fashion brands
18:17 What brands are the best at this topic ?
20:00 How does technology revolutionize the product journey ?
24:12 What are the barriers of using technology ?
28:45 How will AI impact the fashion industry ?
33:52 His use of AI
37:08 How is AI going to impact the e-commerce acquisition process ?
39:17 How can fashion brands collaborate with technology to create a better customer experience ?
44:50 Can small brands access new technologies ?
46:02 What is going to be the future smart technology trend in the fashion industry ?
49:13 What are some examples of brands who have a degrowth business model ?
52:40 Some advices for fashion professionals who want to get into Smart Technology
KEY LEARNINGS
“At The Interline, we're 100% focused on technology, 100% of the time, because we believe that fashion is going to be defined by technology in the future.”
“Fashion is the core essence of self expression and creativity. However it's also stuck. Stuck in terms of how it works, and in terms of traditions. I believe it has a lot to gain by working smarter, and technology for me is the key for unlocking all of that.”
“When you design in 3D to begin with, you get a 3D asset that allows not just the creatives, but also the people who commercialize it to make a bunch of different choices based on a digital representation product instead of needing to make countless numbers of samples and prototypes.”
“Data is the primary currency for transparency.”
“You have to change the way you work to go with the new tools.”
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Smart Creation, the podcast
ISKO is one of the leading manufacturers of high-quality denim fabrics for international fashion brands. Founded in 1983, the company is part of the Turkish conglomerate Sanko, owned by the Konokoğlu family and based in Gaziantep, eastern Turkey.
Recognizing the potential environmental impact of its activities, the Sanko group is committed to making sustainability a priority through multiple aspects aimed at producing quality fabrics while respecting the planet as much as possible.
Specializing in denim, ISKO has made significant progress in reducing its environmental impact, focusing on the use of sustainable raw materials, responsible water usage, and eco-friendly production methods. In addition to these efforts, the group has developed new products and technologies, including denim fabrics with enhanced performance properties and advanced digital design tools.
Fatih Konukoglu, CEO of ISKO and Vice President at SANKO Group, discusses in this new episode of Smart Creation the group's commitment and the importance of combining technology, innovation, and sustainability.
CONTENT TO FIND YOUR WAY IN THE EPISODE
About ISKO
04:00 What are the biggest challenges that the denim industry is currently facing and how is ISKO addressing them
04:08 The different challenges and adaptations of denim world
04:84 Denim customers
04:99 The advantages of denim world
24:35 ISKO as a leader in the denim industry
05:97 How to solve sustainability issues
07:07 How ISKO tries to be more sustainable
07:94 ISKOs recycled materials achievements
08:29 ISKOs collaborations with other brands
09:77 How does ISKO collect jeans
09:91 The different hubs of Sanko
10:85 Does everyone have the same interest in sustainability ?
11:20 The advantages of recycled materials
12:27 The need to relearn textile production taking into account the environment
19:91 The awareness of sustainability in different markets
14:05 Is being sustainable more expensive than not being sustainable ?
15:04 Is the best way to reduce the environmental impact, is to reduce consumption ? What’s the solution ?
18:05 How ISKO managed to make very strong fabrics
19:21 How ISKO implemented transparency
22:87 How ISKO adapts to new technologies and how it’s going to change the industry
24:85 What does ISKO do in order to serve different levels of the market in the denim industry
26:17 Is all of the segments asking for sustainable products ?
26:98 What would he want to change in the fashion industry
27:19 What is people's favorite denim trend
08:04 How ISKO stays inspired
29:27 Which historical figure he would like to work with
KEY LEARNINGS
“Denim is one of the most used products in the world. The denim world is very challenging and it is a little bit more fast forward thinking than other industries. Denim can achieve sustainable production much faster than any other textile area. ISKO is moving faster to
achieve those goals.”
“We have a great team of engineers who work on our denim. It's our job to get better results from recycled materials, and today we have a product that can be much better than what there is in the market today.”
“Every industry can be sustainable, you just need to be clever, and if cleverness has a cost, then being sustainable has a cost.”
“Transparency is very easy for Sanko because everything is traced, our customers can trace everything, because most of our textiles come from our recycled facilities.”
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Since 2017, Fashion for Good has been committed to making fashion a force for good. Through its innovation platform, they bring together key players across the entire industry who are committed to powering the future of fashion by testing and scaling ecological and sustainable solutions that are good for both people and the planet.
Because change also comes from the consumer, Fashion for Good created, in 2018, the Fashion for Good Museum: the world's first museum for sustainable fashion where we can learn where our clothes come from, their impact, and the next innovations that will shape the future of fashion.
In this new episode of the podcast Smart Creation, Kathleen Rademan, Director of the Innovation Platform at Fashion for Good tells us how the platform works, how it is financed, its innovative projects and the particularity of their museum.
CONTENT TO FIND YOUR WAY IN THE EPISODE
About Kathleen
00:53 : Kathleen introduces herself and looks back on her journey.
2:02 : Her definition of sustainable fashion.
2:37 : Why she decided to dedicate her life to sustainability after investment banking.
About Fashion for Good
3:30 : What is Fashion for Good? What is the genesis? What is it? What is the vision?
05:19 : Companies that are part of Fashion for Good
05:49 : How does Fashion for Good manage to get the different fashion players to work together?
6:50 : How they finance themselves.
7:09 : It looks like there are many initiatives of organization, NGO around this sustainable topic in fashion, what makes you stand out of the crowd?
8:25 : What si New Cotton and T-REX Project?
9:52 : Can we really change the world with this kind of initiatives?
11:54 : What is the north star metric of FFG? How do you measure your improvement?
13:00 : What is the Fashion for Good Museum?
14:33 : What are the keys to educating consumers and visitors?
Fashion Industry
15:55 : How can the fashion industry accelerate its implementation of Circular Practices?
16:58 : How to get people to consume differently?
18:23 : What makes you feel optimistic? What are the signals in the industry that make you feel optimistic?
19:17 : Does this kind of practice exist in Asia or the US, or is it typically European?
20:20 : What are the biggest challenges for the next years?
21:27 : Is there a real will to finance this change?
Quick rapid fire questions answer by one word or one sentence max
22:21 : Where do you look to get inspired? In what other industry? How do you stay ahead of the game?
23:13 : What is the last piece of clothes you bought?
23:41 : Who is the personality you would like to listen to in this podcast?
KEY LEARNINGS
"I feel optimistic when you have large sums of funding allocated by governments to trial and test innovations, like what we’ve done in the New Cotton Project and T-REX Project."
"I wanted to work in an environment they had a true impact, where I could go to bed at night and knowing that everything I’m doing is making a little difference in the world where we living and in particular for futures generations, that's why I've decided to make this change."
"We engage all different types of fashion brands as well as manufacturers across the world to introduce them to new innovations that are more sustainable that is convince."
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Après le Nutri-Score, mis en place en 2017 pour faciliter la compréhension des informations nutritionnelles par les consommateurs, le gouvernement français lance l’affichage environnemental, un système permettant aux consommateurs de connaître l’empreinte écologique d’un produit ou d’un service. Étendu à l’industrie textile, il devient obligatoire en 2023, un enjeu de taille pour toute l’industrie, connue pour être l’une des plus polluantes au monde. Pour accompagner ce système, il y a Ecobalyse, un outil d’évaluation environnemental permettant d’estimer rapidement les impacts environnementaux d’un produit à partir de quelques critères simples : poids, composition, lieu d'assemblage, etc.
Dans ce nouvel épisode, Pascal Dagras nous parle de son travail au sein du Ministère de la transition écologique, des enjeux de l’affichage environnemental et d’Ecobalyse, de leurs futurs impacts sur l’industrie de la mode et du vêtement ou encore de la nécessité d’informer les consommateur et de travailler main dans la main avec les marques.
CE QUE VOUS ALLEZ APPRENDRE DANS CET ÉPISODE
00:52 : Pascal Dagras se présente
01:47 : Pascal Dagras revient sur tout son parcours
04:07 : Sa mission au Ministère de la transition écologique
05:10 : Les différents champs d’action du ministère
05:46 : La genèse de ces deux projets : l’affichage environnemental et Ecobalyse
09:12 : Qu’est-ce que l’ADEM ?
13:58 : Avec quels acteurs de l'industrie de la mode et du vêtement ont-ils travaillé pour décider des règles ?
17:14 : En quoi consiste le projet Ecobalyse ?
22:02 : Comment donner son feedback en tant qu'utilisateur ?
23:27 : Comment calculer concrètement l’impact d’une matière vs une autre ?
27:05 : À partir de quand l’affichage environnemental sera-t-il rendu obligatoire ? Y aura-t-il des sanctions ?
29:04 : À quoi ressemblera l’affichage environnemental ?
30:46 : Comment l’affichage environnemental va-t-il bouleverser la filière ?
34:46 : Quelles seront les obligations des fabricants pour avoir une traçabilité précise et ainsi donner des informations claires aux distributeurs ?
38:17 : Comment cette loi va-t-elle chambouler notre industrie ?
41:28 : Est-ce qu'à terme un produit potentiellement plus pollueur sera davantage taxé ?
43:42 : Quel horizon pour ce changement ? 5 ans ? 10 ans ? 20 ans ? Comment inciter les gens à acheter responsable ?
46:04 : Quels sont les plus grands challenges de ces deux projets ?
48:36 : L'industrie est-elle armée pour ce changement ?
49:59 : Le dernier vêtement qu’il a acheté
51:02 : Où trouve-t-il l’inspiration et comment parvient-il à se ressourcer ?
52:57 : Qui souhaiterait-il entendre dans ce podcast ?
LES APPRENTISSAGES CLÉS
« La France est le premier pays en Europe, peut-être même dans le monde, où il est écrit noir sur blanc dans sa loi qu’un affichage des impacts environnementaux est rendu obligatoire. »
« Cet affichage vise à informer le consommateur : quand il achète un vêtement, il doit être informé de ses impacts et prendre conscience que son tee-shirt n’a pas poussé dans un magasin et qu’il y a derrière lui des usines, des champs de coton, de l’extraction de pétrole, etc. La priorité est d'interpeller le consommateur et de lui faire prendre conscience de l’impact environnemental de son achat. »
« Il y a un marché qui est en train de se structurer et qui sera un facteur clé pour permettre aux marques de se faire accompagner efficacement dans la maîtrise de leur produit. Je ne sais pas si tout le monde est prêt, mais en tout cas je vois une vraie énergie de mobilisation. »
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"Every 25 minutes, the production of synthetic clothing uses the equivalent of an Olympic pool of oil." Here is what we can read on the website of The Woolmark Company. Founded in 1964, The Woolmark Company is considered the world's authority on wool and works alongside Australia's 60,000 wool producers to research, develop and certify Australian wool. Natural, renewable and bio-degradable, this material tends to supplant plastic which has ravaged and polluted our planet for decades because of its degradation into microparticles.
In this new episode of Smart Creation, Damien Pommeret, Regional Manager Western Europe at The Woolmark Company, tells us why plastic is not a sustainable solution, why wool should replace it and how he works to improve profitability and the sustainability of the wool industry by taking into account each of its actors.
CONTENT TO FIND YOUR WAY IN THE EPISODE
About Damien Pommeret
00:53 : Damien Pommeret introduce himself and come back to his pathway.1:26 : His definition of sustainable fashion.3:04 : Why after 7 years at IKKS he decided to move to the Woolmark Company.About The Woolmark Company
5:30 : What is The Woolmark Company? The genesis? The vision?7:07 : His role in The Woolmark Company.10:12 : Why 85% of merinos in the world come from Australia? What is so attractive about Australian wool?14:25 : What are the battles and achievements of The Woolmark Company as ONG and lobby? What initiatives are underway?20:19 : Why wool is one of the most sustainable existing materials?23:40 : His opinion on mulesing and the idea that wool production is very resource intensive. 28:35 : Their partnership with Nissan Formula-electric.36:53 : What is the north star metric of The Woolmark Company? How do you measure your improvement?About the Fashion Industry
38:31 : Is there an NGO similar to The Woolmark Company (for other materials)?41:20 : How the fashion industry can accelerate its sustainable revolution? 43:50 : The signals from the industry that make him optimistic.46:46 : His favorite brands or projects.48:57 : What are the « wrong » good ideas?Quick questions
53:15 : The doors to close in our industry.53:40 : What he watches to stay inspired and how he stays ahead of the game.55:05 : The last piece of clothes he bought.56:02 : Who he would like to listen to in this podcast.KEY LEARNINGS
"Sustainability is a new way to make garments that impacts all the different processes and all the different actors of the supply chain.""With The Woolmark Company, we are here to support the industry and all the different actors, first convicting them the right way to go and that’s the only way to go and they are capable of doing this." "We are here to serve the industry all the way from the farm to the retail." "80% of the consumers have no idea what their garment are made of. 80% can not make the right choice because they just don’t know. When you look at your garment composition, everything is done to be confused."ABOUT
The Woolmark Company : https://www.woolmark.fr/
TO SUPPORT SMART CREATION THE PODCAST
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"Leather experience, next level" Founded in 1958, the family business Gruppo Mastrotto, specializing in the treatment of bovine hides, is an exception in the world of tanning. Aware of the pollution that their activity can cause, the Italian group is committed to making ecology a priority through multiple actions aimed at reducing the impact of skin treatment on the environment.
Specialized in the treatment of bovine leather for footwear, leather goods, clothing and even furnishings, Gruppo Mastrotto does not compromise between innovation and tradition and continues to develop ever more innovative projects thanks to its research and experimentation center.
Chiara Mastrotto, daughter of the founder and now president of the group, tells us in this new episode of Smart Creation, the commitment of the Gruppo Mastrotto and the importance of combining quality, research and innovation.
CONTENT TO FIND YOUR WAY IN THE EPISODE
00:54 : Chiara Mastrotto introduce herself03:09 : Story of Gruppo Mastrotto04:44 : What responsible fashion means to her06:46 : Their sustainability strategy of the last decade08:19 : Certifications of Gruppo Mastrotto10:01 : The results of their sustainability strategy from a social and environmental perspective11:01 : Their biggest challenges for the next years 12:12 : How she approaching the topic of environmental labeling14:11 : What can do the fashion industry to accelerate the sustainability revolution?15:23 : Her advices to help young designers choose their suppliers16:18 : Which door of our industry she would like to close16:28 : What she does to stay inspired16:59 : The last piece of clothe she bought 17:16 : The personality she would like to hear in this podcastKEY LEARNINGS
"Gruppo Mastrotto has always been environmentally and socially conscious.""We can make a great contribution to the fashion industry because we upcycle product of food industry and we get a long-lasting material.""Sustainable fashion means to have a vision, a clear vision for the sustainable development of the fashion industry." "Designers should take a clear position regarding the use of material."ABOUT
Gruppo Mastrotto : https://www.mastrotto.com/fr/
TO SUPPORT SMART CREATION THE PODCAST
Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/
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"WRÅD is not a brand, it's our call to action" Today, Smart Creation invites Matteo Ward, co-founder and CEO of WRÅD, an innovative project dedicated to change in the fashion industry in all its forms (social, economic, environmental).
From supply to manufacturing methods, including logistics and traceability, every thing in the fashion industry can be changed, redesigned, improved in order to reduce the impact of our clothes on the environment but also respect those who make them.
Through education, innovation, design and consulting, the global crisis is not just a fatality, but an opportunity to change things.
In this episode, Matteo Ward also gives us a highlight on the underside of the fashion industry and the different solutions he is implementing with WRAD to change it in depth.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:58 : Matteo presents himself
3:18 : How his time at Abercrombie & Fitch opened his eyes to the fashion industry.
4:00 The Rana Plaza disaster.
5:55 : His commitment after leaving Abercrombie & Fitch.
17:50 : His work as a consultant for brands, companies and manufacturers.
23:36 : Where are we going in term of sustainable fashion?
28:20 : His actions with WRAD.
32:50 : His biggest challenge for years to come.
34:46 : Which fashion brands are going in the right direction?
37:14 : What does he want to close the door to in our industry?
37:39 : What does he look at to get inspired?
38:35 : His book recommendations.
39:41 : What is the last piece of clothes he bought?
40:18 : Who would he like to listen to in this podcast?
KEY LEARNINGS
"I’ve been working from seven years in this industry and nobody ever challenge me to know more about the product, where it came from, who made our clothes : all this things was new."
"I really wanted to understand what was the truth behind the word sustainable fashion."
"In 2015 nobody believed in what we were doing, nobody want to talk about sustainable fashion."
"We don’t know how the world will look like in hundred years, but if we start thinking about it now, we gonna be prepared to future proof."
ABOUT WRÅD
WRÅD : https://www.wradliving.com/about
TO SUPPORT SMART CREATION THE PODCAST
Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/
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When it comes to purchasing, there’s no doubt that consumers want to understand what’s behind the product. This topic has made its way, and now finds great key players to act for real shifts.
At FiberTrace®, Chief Executive Officer Shannon Mercer is acting for traceability all along the supply chain with thoughtful technology. Combining both physical and digital, the platform allows users to map products in real-time, ensuring the tracking of the fibers, from the field to the store. Offering different solutions using blockchain and certified verification, there’s no more reason for the industry to get slow on this revolution.
In this quest of alignment with oneself, ones values and ethics, Shannon highlights that these shifts are made possible from all sides, pushed by legislation, industry players, services like FibreTrace tools but also, consumers. A tool that cannot be dismissed, when we know that they offer several services, some at zero cost.
In this episode, Shannon gives an analytical eye on the market and consumer behaviors, and he also shares some case studies on how transparency can shape a business.
CONTENT TO FIND YOUR WAY IN THE EPISODE
2:28 : Shannon presents himself
3:10 : How did FibreTrace® start?
4:04 : His definition of sustainable fashion
4:45 : FibreTrace® activity
4:15 : His definition of traceability
7:54 : The importance of physical traceability
8:50 : His definition of traceability and blockchain and their complementarity
10:45 : Is he involved in every step of the supply chain?
12:10 : His customers
12:45 : How has traceability evolved in the past years?
13:35 : What is the legal framework?
16:45 : What are the final clients expectations?
19:05 : A case study at FibreTrace®
20:21 : The technology’s cost
21:40 : The future of traceability
22:48 : How long does it take to apply this process?
24:25 : Their challenges in the upcoming years
26:09 : How can the fashion industry accelerate its revolution?
26:25 : Is FibreTrace® exclusive to all parts of the supply chain?
28:40: The advice he would give to young designers regarding traceability
30:00 What does he want to close the door to in our industry?
30:15 : What does he look at to get inspired?
30:32 : What is the last piece of clothes he bought?
30:45 : Who would he like to listen to in this podcast?
KEY LEARNINGS
“All brands can take full ownership of their supply chain and therefore the full impact on individual goods. We want to see a world where consumers can pick up a garment and know the impact it will have on the planet. I think that is where traceability starts.”
“Each fiber has a different application and each fiber type has a unique signature.”
“Ensuring you can connect physical traces to digital platforms is the only way of having a full transparent system.”
“Consumers are very much more emotional in their purchasing decisions and this is why we see the demand for transparency from brands playing driven from the market when the changes are occurring.”
Learn more about FibreTrace® :
https://www.fibretrace.io
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The data era might have its perks to operate a sustainable transition, especially in the fashion and luxury industries.
At the core of Crystalchain’s activity, information and technology are used in order to drive actions towards a more transparent system. Traceability and CSR manager of the company Augustin Firino Martell opens today’s talk on how to implement blockchain for traceable and transparent solutions. Collecting information from the field to the final product, he’s helping brands and all the actors of the industry to settle a trustworthy system with reliable sources. Criteria such as the environment, animal welfare, social criteria and supply chain are all taken into account to constitute a proof of sustainability for its product, and thus certify an ethical commitment. But this system won’t be possible without the supply chain actors. That is why Augustin is encouraging cooperation and strongly aims to onboard suppliers as changes also come when it’s done in a collective way.
In this episode, Augustin explains how we can identify the issue we want to improve and monitor. We also speak about ESG laws and how governments are acting for this transition.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:55 : Augustin presents himself
1:10 : His background
1:55 : His definition of sustainable fashion
3:15 : Introduction of Crystalchain
4:15 : His definition of traceability
8:10 : About blockchain
11:05 : The industries he is working with
13:45 : Augustin gives an application case of his work
20:20 : Going to the field
21:20 : How long does it take to implement this collaboration system?
23:20 : How much does it cost?
23:55 : What are the market expectancies?
16:55 : What’s their biggest challenge in the upcoming year?
17:42 : How can the fashion industry accelerate its sustainable revolution?
18:50 : What are the right indicators regarding certification?
23:25 : How can the fashion industry accelerate its fashion revolution?
26:25 : What are the upcoming regulations to come?
29:15 : Which regulations are taking the lead?
31:32 : About the second life of the product
33:00 : What solutions for the second life of a product?
35:30 : What will traceability look like in the future?
37:10 : Their digital platform to follow up on traceability
40:10 : What can the fashion industry do to accelerate its revolution?
41:58: What does he want to close the door to in our industry?
43:10 : What does he look at to get inspired?
44:40 : What is the last piece of clothes he bought?
45:35 : Who would he like to listen to in this podcast?
KEY LEARNINGS
“We see that more and more of the suppliers around the world have the same issues and they are also starting to have a way of providing the information to prove the origin of their materials.”
“We like to go on the field to understand the process and to speak with the actors. One of the key issues is onboarding the actor and getting the actor to imply people to build the system.”
“You need cooperation with the actors if you want to be quickly successful.”
“Traceability is the basis to be aligned with the regulations.”
Learn more about Crystalchain:
https://crystalchain.io
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As synthetic waste represents a big issue to the fashion industry, some suppliers seem to work toward new solutions for a more sustainable approach on the end of life of products.
Blair Kanis, president of Cocona Labs presents in this episode the technology 37.5®, an innovative thermoregulator fabric that helps your body stay in its ideal temperature and ideal humidity level. Using active natural minerals, they incorporate it in the yarn at the very beginning of the production process. Composed of recycled polyester fibers, they gave a particular attention to the making of their product, in every step.
At Cocona Labs, sustainable decisions are based on science and data especially on the end of life products outcomes. Indeed, as synthetic fibers products are not easy to recycle, they thought about using an additive in order to make the biodegradability more fluid and natural.
Blair Kanis explains how she works hands in hands with brands, where quality and sustainability go along.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:54 : Blair presents herself and her company
1:23 : Her definition of sustainability
2:00 : Introduction of her company
3:03 : How does the technology 37.5® work?
5:15 : How is it made?
6:10 : The yarn structure
7:20 : How do they deal with the textile waste issue?
9:24 : How does the biodegradation process work?
10:23 : How do they balance the synthetic end of life challenges with the performance and durability benefits of their product?
11:55 : Their way of working with brands
13:12 : What’s the future of her company?
14:01 : How does she see the future of synthetic textile waste?
16:55 : What’s their biggest challenge in the upcoming year?
17:42 : How can the fashion industry accelerate its sustainable revolution?
18:50 : What are the right indicators regarding certification?
23:25 : How can the fashion industry accelerate its fashion revolution?
21:22 : What does she want to close the door to in our industry?
21:51 : What does she look at to get inspired?
22:05 : What is the last piece of clothes she bought?
23:27 : Who would she like to listen to in this podcast?
KEY LEARNINGS
“We really want to help brands understand that by working with us, they don’t have to choose between quality and sustainability.”
“We spent a lot of time studying the science of what happens in landfills. I think it’s important for brands and other industries to do the same because there’s a lot of components to understand the rate of degradation of textile and what actually happens to it.”
“Using recycled synthetic materials is important at the beginning of the life cycle to reduce reliance on virgin petroleum based products.”
“We are focused on sustainability both on the material side as well as looking at our company’s impacts and adjusting them.”
Learn more about 37.5® technology:
https://thirtysevenfive.com
TO SUPPORT SMART CREATION THE PODCAST
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https://www.premierevision.com/fr/
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What if fossil-based fabrics were not necessary anymore? Imagine the impact it would have on the planet. At Covation Biomaterials, business manager Hao Ding is acting to make this outcome happen. The company produces bio-based polymers. They’ve developed different products that cover the textile, cosmetic and home industries. Using natural resources like starch and plant-based solutions, the technologies are ticking every box of sustainability, without forgetting high performance and quality characteristics.
If sustainability is at the core of the company’s strategy, it’s because Covation is aiming to engage a conversation with customers, brands, stakeholders and generally, every player related to the supply chain in order to propose an alternative to fossil-fueled polyester fabrics.
In this episode, Hao explains the process, the goals of the company, and his willingness to contribute in a positive way to our industry. You will learn all about the sourcing of the raw materials and certifications.
Sorona, Susterra and Zemea will sound familiar to you after listening to this podcast!
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:58 : Hao presents himself
3:03 : What is his job?
4:00 : Introduction of his company
5:40 : What’s a biopolymer?
8:08 : What's the impact of bio polymers?
10:00 : What does sustainable fashion mean to him
10:55 : Are all their products sustainable?
11:20 : What’s his favorite product?
12:12: Where do they source the raw materials?
13:34 : Why did he dedicate his career to sustainability?
15:00 : The core strategy of Covation biomaterial
17:20 : What are the KPIs is he looking at?
18:45 : The certifications they have
20:30 : Their upcoming goals
21:25 : The biggest challenges for the fashion industry
23:25 : How can the fashion industry accelerate its fashion revolution?
24:50 : What’s his advice to young designers?
28:38 : What does he want to close the door to in our industry?
28:56 : What does he look at to get inspired?
29:42 : What is the last piece of clothes he bought?
30:08 : Who would he like to listen to in this podcast?
KEY LEARNINGS
“If we are able to convince the consumer to use more bio-based solutions, we can actually make a big impact regarding the carbon footprint.”
“The plant stores the carbons in its body. We can turn these carbons into monomers or polymers meaning we don’t depend on the fossil based and we don’t bring extra carbons into the environment anymore. At that point, it is very sustainable.”
“We are committed to continuously improving in terms of social and environmental impact.”
“Try to have a holistic view before you make any decision. Think through each step of the supply chain, and also try to think a bit deeper: what could be the impact?”
Learn more about Covation Biomaterials:
https://covationbio.com
TO SUPPORT SMART CREATION THE PODCAST
Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
To know more about Smart Creation and Première Vision
https://www.premierevision.com/fr/
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At the essence of our clothes, fibers are the first step towards a sustainable production.
Following the government’s request, Lenzing group has developed for many years fibers made from natural wood in order to reduce water consumption and involve renewable energies. You may already know one of them. Such as Viscose, different fibers have come out using the same process based on cellulosic fibers.
Sylvia Happel, Head of Business Development in the Europe market at Lenzing believes in the idea that what comes from nature, is by definition something that can go back to it. She explores the great potential of those promising fibers through the lens of innovative technologies, business and market wise as well as circularity stakes.
The Austrian company with an international outreach has lately set up new challenges, such as extending circularity to the post-consumer waste use.
In this episode, Sylvia shares all the perks of cellulosic fibers, giving their properties and the certifications that follow. Far from greenwashing, and truly dedicated to what producing consciously means, Lenzing also shows a great example of what political decisions can involve in the fashion industry.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:57 : Sylvia presents herself and the company
4:15 : What does sustainable mean to her?
6:20 : The certifications they use
7:58 : Are all their products sustainable?
9:05 : What's the difference between those fibers?
12:13 : Her favorite fiber
12:58 : What makes Lenzing stand out from the others?
14:34 : Why did they invest that early in sustainability?
16:15: How can the fashion industry accelerate its transition?
17:40 : How can we avoid greenwashing?
20:20 : The cost of sustainable fibers
21:18 : What’s her advice regarding sustainable fibers?
22:30 : What are the KPI’s she’s looking at?
23:40 : The future of their company
26:13 : Is she optimistic regarding the times we are living in?
27:42 : How to convince customers to buy sustainable clothes?
30:20 : What does she want to close the door to in our industry?
30:28 : What does she look at to get inspired?
31:28 : What is the last piece of clothes she bought?
31:45: Who would she like to listen to in this podcast?
KEY LEARNINGS
«Circularity is very important, it means for our fibers that they come from nature and they go back to nature. All our fibers are compostable.»
«People working at Lenzing believe in what they are doing, they do what they are saying, they are trustful.»
«Most people are not doing greenwashing on purpose, it’s just a lack of knowledge.»
«Post-consumer waste can be anything, any blend and dyed stuff with different finishes. Our goal is to reach 50% post-consumer waste.»
Learn more about Lenzing
Lenzing: https://www.lenzing.com
TO SUPPORT SMART CREATION THE PODCAST
Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
To know more about Smart Creation and Première Vision
https://www.premierevision.com/fr/
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