Эпизоды
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We are here at Medallia Experience at the Wynn in Las Vegas and seeing some examples of amazing customer experience and employee experience and the latest updates from Medallia.
Companies often separate Customer Experience (CX) and Employee Experience (EX) into different silos, but what if the real key to competitiveness and long-term success is in fusing the two together? How can organizations integrate CX and EX to create better customer interactions, drive employee engagement, and unlock real business value?
Joining me today is Sasha Fard, Country Lead for Customer Experience Management at Capital One.
RESOURCES
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
AI and automation are transforming retail operations, from customer experience to supply chain efficiency. But as we move into 2025, retailers face increasing tariffs, labor shortages, and cost pressures. How can AI not just improve margins but actually reshape the way retailers operate to stay competitive in a rapidly changing landscape?
Joining me today is Nick Stuart, US Consumer Products Senior Analyst at RSM, where he focuses on AI and automation’s impact on the retail industry. Nick brings deep expertise in customer experience, supply chain optimization, and workforce efficiency, helping businesses leverage AI-driven solutions to scale and improve margins.
RESOURCES
eTail Palm Springs: https://etailwest.wbresearch.com/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Пропущенные эпизоды?
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We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences.
It’s important to collect customer experience data, but if it’s not driving change across your organization, is it really helping your business? Today we’re going to talk about making meaningful cross-functional change, using CX research and data as a guide.
I’m joined by Adam Hagerman, Director of UX Research for Employer Products at Indeed. Adam has led transformative efforts at Indeed to turn customer experience research into cross-functional strategic change, driving real improvements in both user satisfaction and product success.
Resources
Indeed: https://www.indeed.com
Qualtrics: https://www.qualtrics.com
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences.
How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence..
To help me discuss this topic, I’d like to welcome Ali Henriques, Global Director of Edge at Qualtrics.
RESOURCES
Qualtrics: https://www.qualtrics.com
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Is your organization just jumping on the AI bandwagon, or do you have a solution that will support your company’s needs in the short and long term?
Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications.
Today we’re going to talk about the power of multimodal AI in the enterprise and why it is important for businesses to incorporate AI that is able to utilize multiple input sources, multiple languages, and flexible contexts to provide more intelligent insights. To help me discuss this topic, I’d like to welcome Dani Yogatama, CEO of Reka.
RESOURCES
Reka: https://www.reka.ai
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brightest minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function?
Today, we’re joined by Jen Rapp, Chief Marketing Officer at Superside. Jen has had key roles at iconic brands like Patagonia, Arc’teryx, DoorDash, Owlet Baby, and Klaviyo. Now, she’s leading Superside’s rebrand with a focus on AI-powered creative services that augment in-house teams.
RESOURCES
Superside website: https://www.superside.com
Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio
Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0
Use code MEDEXP25 for $200 off registration
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar spent actually goes toward the end inventory, and up to 15% of total spend goes to fraud or made-for-advertising content.
Today we’re going to talk about what to do about all of those wasted ad dollars. To help me discuss this topic, I’d like to welcome Matt Wasserlauf, CEO at Blockboard. \
RESOURCES
Blockboard: https://www.blockboard.com
eTail Palm Springs: https://etailwest.wbresearch.com/
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What happens when we shift our focus to Lifetime ROAS instead?
Today, I’m joined by Mitsunaga (Mitsu) Kikuchi, CEO of Shirofune and
Rocco Baldasarre, Head of Business Development for Shirofune in the USA. Shirofune is a leading digital advertising automation platform that has transformed how advertisers optimize campaigns with long-term growth in mind. Shirofune helps brands reduce ad management time by 50% while unlocking greater ad performance beyond just short-term wins.
Mitsunaga Kikuchi is the CEO and Founder of Shirofune, an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. He joined CyberAgent, the largest digital agency in Japan in 2006 as a new graduate and in a few years, became the Director and the representative of a subsidiary (CA Advance). There he was responsible for providing the in-house ad management system and operational scheme to hundreds of Ad managers at CyberAgent. From the experience at CyberAgent, he then decided to develop a platform which automates the works done by those Ad managers so that anyone, with the limited knowledge, could get the same results from online advertising as what a professional Ad manager brings. Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns.
As Head of Business Development for Shirofune in the USA, Rocco Baldasarre leads the charge in expanding the company's market presence and driving strategic growth. With a focus on establishing Shirofune’s footprint in the U.S., Rocco builds and nurtures strategic partnerships with key industry players, eCommerce platforms, and advertising agencies to foster collaboration and mutual success. He develops and implements forward-thinking business strategies, aligning with Shirofune's mission and growth goals. A dedicated leader, Rocco mentors a high-performing business development team, identifies new revenue opportunities, and ensures customer success by tailoring solutions that maximize client value.
RESOURCES
eTail Palm Springs: https://etailwest.wbresearch.com/
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos? In 2025, with search evolving faster than ever, the real question isn’t "which channel is better?"—it’s "how can they work together for maximum growth?"
Today, I’m joined by Matt Shenton, Biddable Director at Croud, a digital marketing expert who has helped retail brands like Every Man Jack, Creed, Nespresso, All Saints, and Vans optimize their paid and organic search strategies. With search becoming more complex in 2025, Matt is here to break down how retailers can balance paid search and SEO to drive real performance growth.
RESOURCES
Croud: https://croud.com/
eTail Palm Springs: https://etailwest.wbresearch.com/
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway?
Today, I’m joined by Ben Dutter, Chief Strategy Officer at Power Digital, a leader in data-driven marketing strategies. Ben has helped brands optimize their retail media investments by focusing on incrementality—ensuring that every ad dollar spent is driving actual new revenue, not just cannibalizing organic sales.
RESOURCES
eTail Palm Springs: https://etailwest.wbresearch.com/
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brightest minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
Starting an online store is easier than it used to be, but aren’t there still a ton of things you need to know, plus all the coding and API integrations you need to do?
Today we’re going to talk about AI in e-commerce and how low-code and no-code platforms are democratizing retail so it’s easier than ever to run and scale online businesses.
To help me discuss this topic, I’d like to welcome Oren Inditzky, VP and GM of Online Stores at Wix.
Oren Inditzky is the VP and GM of Online Stores at Wix. He is responsible for Product Management, Engineering, UX, Design, Data and Operations for Wix ecommerce website builder, powering more than 700K online stores worldwide.
Prior to Wix Oren worked as Head of Product at Expedia and a Director of Product Management at Dell, leading cross-functional global teams, responsible for mass-market mobile apps, e-Commerce and SaaS.
RESOURCES
eTail Palm Springs: https://etailwest.wbresearch.com/
Wix: https://www.wix.com
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers?
Joining us today is Aman Advani, CEO of Ministry of Supply.
Ministry of Supply is known for revolutionizing performance professional wear by blending technology, sustainability, and comfort into their apparel and today we’re going to talk about how brands engage with socially conscious consumers and bridging the gap between in-store and digital experiences to create seamless, omnichannel shopping journeys.
RESOURCES
eTail Palm Springs: https://etailwest.wbresearch.com/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths?
AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today.
Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix.
To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix.
About Noah Zamansky
Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences.
Resources
Stitch Fix: https://www.stitchfix.com
eTail Palm Springs: https://etailwest.wbresearch.com/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
In an era where AI is reshaping industries, can technology ever truly replicate the nuance and intuition of human judgment in hiring, or is the future all about finding the perfect balance between man and machine?
Joining us today is Heidi Golledge, CEO and Founder of Jobot. A three-time EY Entrepreneur of the Year award winner, Heidi is redefining the recruiting landscape by blending cutting-edge AI with human expertise. Known for her transformative “No Jerks Allowed” policy and her dedication to fostering inclusive, people-first workplaces, Heidi brings unparalleled insights into building authentic company cultures and disrupting the staffing industry.
Heidi Golledge is a visionary entrepreneur with a passion for connecting good people to good jobs. As the founder and CEO of Jobot, she has developed an AI-powered platform that merges cutting-edge technology with a human-centered approach, transforming how talent and opportunities connect within the staffing and recruiting industry.
A three-time EY Entrepreneur of the Year award winner, Heidi has successfully scaled multiple businesses, including CareerBliss, a platform dedicated to workplace happiness, and another venture that achieved a $100M+ exit. Her leadership at Jobot is driven by a culture of kindness, respect, innovation, and connection, empowering both individuals and organizations to thrive.
RESOURCES
Jobot: https://www.jobot.com
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences?
Today, we’re joined by Dawn Fichot, the Head of Marketing for North America at Brompton Bicycle. Brompton is renowned for its iconic folding bikes, but the brand’s impact goes far beyond the product. With a focus on building loyal communities, creating meaningful partnerships, and delivering exceptional customer experiences, Brompton has become a global leader in cycling culture. Dawn is here to share how Brompton engages its diverse community, innovates through “storydoing,” and creates immersive brand experiences across its retail and digital channels.
Dawn Fichot is the Head of Marketing, NA for Brompton Bicycles. Dawn joined Brompton last spring to rapidly grow awareness of the brand and fulfill Brompton’s long-term vision to transform how people live and get around in cities. Before joining Brompton, Dawn was the Founder & CEO of Racked Stretch, NYC’s first boutique stretching studio. Prior to that, she was the Global Head of Campaign Management for HSBC out of London and had started her career in the Sports & Sponsorship team at Edelman.
RESOURCES
Brompton Bicycle:
https://us.brompton.com/
Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0
Use code MEDEXP25 for $200 off registration
Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company’s voice and identity?
Joining us today is Dave O’Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world’s biggest brands.
And it’s always exciting when a platform we rely on unveils a few new and helpful features. Well, on Wednesday Sitecore announced over 250 new innovations for its platform, including AI-driven tools that help brands create, manage, and optimize their digital experiences. Today, we’re going to explore how AI is changing the game for marketers, content creators, and digital teams.
Dave O'Flanagan is CEO at Sitecore. He is a successful product leader and entrepreneur with 20 years' experience building enterprise products in multiple industries including financial services, telecom and travel. Most recently he was CEO and Co-Founder of Boxever, before it was acquired by Sitecore, where he created a market-leading CDP and personalization platform that enabled global brands to transform their customer engagement using data and AI. Prior to founding Boxever, he led R&D at an airline e-commerce company delivering retail and merchandising solutions to some of the world’s leading airlines. Dave holds a BA in Mathematics and MSc in Computer Science from Trinity College Dublin, Ireland and is passionate about building high-performing teams that create products that delight customers.
RESOURCES
Sitecore: https://www.sitecore.com
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Is audience-targeting just for digital… and TV? In a privacy-conscious world, are there better, safer ways to reach your customers?
Joining us today is Jeremy Flynn, Senior Vice President of Data Products & Strategy at Clear Channel Outdoor. Jeremy is at the forefront of innovating out-of-home (OOH) advertising, helping brands navigate modern marketing challenges by enhancing the value of their media investments. With a deep understanding of privacy-conscious solutions, audience targeting, and brand safety, Jeremy’s insights are vital for brands looking to thrive in today’s evolving ad environment.
In his role, Jeremy, works closely with Clear Channel Outdoor’s sales leadership and marketing teams to develop innovative solutions and data products that help brands and advertisers plan, measure, and amplify their media investments.
Jeremy is an integral part of Clear Channel’s RADAR Data Solutions team and can speak to how Clear Channel is solving modern marketing challenges by innovating OOH in an evolving environment so brands can understand and enhance the value of their media investment.
RESOURCES
Clear Channel Outdoor: https://clearchanneloutdoor.com/
Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0
Use code MEDEXP25 for $200 off registration
Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
As AI increasingly enters the workplace, are you leveraging its potential to augment your workforce, or are you at risk of being left behind in the era of multisapiens collaboration?
Joining us today is Dr. Tatyana Mamut, Co-Founder and CEO of Wayfound, a company pioneering the integration of AI and human workforces. With a Ph.D. in Cultural Anthropology and extensive leadership experience at companies like Amazon, Salesforce, and IDEO, Tatyana brings a unique perspective on how AI can drive cultural shifts and redefine the future of work. At Wayfound, she’s leading the charge to make AI agents a seamless part of our workforces, enabling humans and machines to collaborate more effectively than ever before.
Dr. Tatyana Mamut is the CEO and Co-Founder of Wayfound where she is driving the next frontier of workforces through AI management for a more seamless multisapiens workforce. Leveraging her Ph.D in Cultural Anthropology, Mamut brings a unique approach to innovating in technology to use AI as the singular largest force for cultural shifts and impacts in the next century. Prior to Wayfound, she led product development and design at Pendo, where she met her co-founder, Chad Burnette. She’s held other senior leadership roles at household tech names like Amazon, Salesforce, IDEO, and more.
Wayfound is meeting the new era of the multisapiens workplace with innovative AI technology that helps monitor, coordinate and align priorities across various AI agents for streamlined systems that accomplish goals more autonomously and effectively. Wayfound is the most integral AI agent, trained to manage your other AI agents.
RESOURCES
Wayfound website: https://www.wayfound.ai/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment?
Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025.
To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns.
About Nataly Kelly
I help companies unlock global growth
For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies.
I’m Chief Marketing Officer at Zappi, a consumer research platform.
I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business.
Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops.
I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review.
I love working with interesting people and removing barriers to access.
RESOURCES
Zappi website: https://www.zappi.io/web/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience?
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
We’re excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they’ve collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry.
David arrived at Mack Trucks from Volkswagen of America, where he served as Senior Director of Experience and Brand Partnership Marketing. For over 8 years he led a variety of digital and experiential programs. Prior to Volkswagen, David spent almost 20 yrs in the technology sector, serving in a variety of roles in communications, strategy and brand management roles at both Dell and IBM.
David earned his bachelor’s degree in information systems and management from the University of North Carolina at Greensboro and his MBA in international marketing from American University in Washington, D.C.
_____________
Lisa Ferriter is Managing Director and oversees the Client Strategy practice at the Office of Experience (OX). Lisa leads with a passion for collaboration, strategic planning, and delivering measurable business impact.
An enthusiastic and experienced client partner, team lead, and senior marketing professional, Lisa specializes in team growth and development, client success, demand generation, technology, digital and brand strategy for B2B businesses. She thrives on creating and executing data-driven strategies that align with business objectives, track to key performance indicators, and maximize ROI.
With a career spanning multiple industries, Lisa has partnered with clients across consumer electronics, FinTech, financial services, SaaS, food service, manufacturing, transportation/automotive, professional services, hospitality, healthcare and real estate. Her ability to navigate complex challenges and drive growth has made her a trusted advisor and leader in the field. Whether working with startups or established enterprises, Lisa is committed to fostering strong partnerships and leading high-performing teams to achieve sustainable success.
RESOURCES
The Office of Experience: https://www.officeofexperience.com
Mack Trucks Live Tour: https://www.macktrucks.com/live-tour/
Mack Trucks:
https://www.macktrucks.com
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company - Показать больше
