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Эпизоды
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So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.
In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.
From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.
Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire.
Hit play, and get ready to turn hiring from a headache into a strength. 👊
Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at
RepairPal.com/shops.
AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
Promotive
Show Notes with Timestamps
Introduction to the Podcast (00:00:01) The podcast is introduced as part of the aftermarket radio network.Guest Introduction (00:00:10) Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion.Personal Anecdote on Hiring (00:01:22) Kim shares her first impression of Lisa at an industry event and their delayed connection.Marketing and Hiring Discussion (00:02:22) Kim highlights the importance of marketing in attracting both customers and future team members.Childhood Reflections on Blue-Collar Work (00:03:31) Kim reflects on societal views of blue-collar jobs and their financial misconceptions.Recruitment Challenges in the Industry (00:04:33) Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies.Understanding Headhunters vs. Recruiters (00:05:23) Lisa explains the difference between headhunters and recruiters in the hiring process.Recruitment Process Overview (00:06:45) Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation.Common Hiring Problems for Shops (00:09:13) Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring.Importance of Speed in Hiring (00:09:41) Lisa stresses the need for quick responses to applicants to secure top talent.Marketing's Role in Job Descriptions (00:12:10) Discussion on how marketing strategies influence job titles and descriptions to attract candidates.Optimizing Job Listings for Mobile (00:13:04) Lisa advises shop owners to check how their listings appear on mobile devices for better visibility.Balancing Job Specificity and Attractiveness (00:15:28) Lisa talks... -
You didn’t go to school for marketing, but here you are, running a shop and needing to fill those bays!
In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.)
Kim shares her own story, from teaching school kids to promoting a growing auto repair shop, and breaks down the six key tips that helped her go from "what is marketing?" to "running the show."
You will learn why knowing your strengths and weaknesses matters, how to find your networking tribe, how to step outside your comfort zone without freaking out, and why sometimes just showing up is the real marketing win.
Packed with encouragement, real-world advice, and plenty of laughs along the way, this episode will inspire you to stop doubting yourself and start marketing with confidence.
Hit play, grab a notebook, and get ready to become the marketer your shop needs! 🚀
Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.
Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
Clifton StrengthsFinder 2.0
Tony Robbins DISC
Kim and Brian Tell Their Story
Ed Mylett
Start with WHY by Simon Sinek
Show Notes with Timestamps
Introduction to Marketing Journey (00:00:10) Kim Walker shares her background and transition into marketing for her husband's auto repair business.First Steps in Marketing (00:01:25) Kim recounts her initial reluctance and confusion about taking on marketing responsibilities.Support from Brian (00:02:47) Brian encourages Kim to join him in the auto repair world, emphasizing the need for marketing.Overcoming Initial Fears (00:05:03) Kim discusses her feelings of inadequacy and the mental challenges she faced when starting.First Networking Experience (00:06:15) Kim describes her first networking event and the nerves she felt as a newcomer.Lessons from Networking (00:08:28) Reflecting on her experience, Kim realizes the importance of networking relationships.Six Marketing Tips Introduction (00:09:41) Kim introduces six tips for shop owners who need to handle marketing themselves.Know Thyself (00:11:01) Kim emphasizes the importance of understanding personal strengths through assessments.Strengths Assessments (00:12:04) She recommends taking the Clifton Strengths assessment to identify personal strengths.Start with the End in Mind (00:15:26) Kim advises envisioning future marketing goals and building on existing strengths.Building a Network (00:16:34) She encourages listeners to connect with their community... -
Пропущенные эпизоды?
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In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.
I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.
Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.
If you want to stop playing small and start building something truly great, this episode is for you.
Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.
Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
EOS One
Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold
The Vision Driven Leader - Michael Hyatt
Stop Delaying Your Dreams: Time to Take Action
Show Notes with Timestamps
Introduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their... -
Summer’s heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.
From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.
You’ll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you’re bragging, and why some services (like AC repair) don’t need a discount to sell like crazy.
Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear.
Don’t miss it, hit play and get inspired! 🚀
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops
Revolutionize Your Shop
Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
Lagniappe (Books, Links, Other Podcasts, etc)
Days of the Year
National Calendar
Staying Humble While Promoting Your Community Involvement
June Social Media Content Topics
Show Notes with Timestamps
Introduction and Sponsors (00:00:01) Introduction to the podcast and thanks to sponsors RepairPal and App Fueled.Summer Marketing Discussion (00:01:06) Brian and Caroline discuss summer marketing strategies as temperatures rise.June Marketing Themes (00:02:54) Exploring common marketing themes for June, including summer trip preparations and cooling system maintenance.Air Conditioning Services (00:05:46) Importance of air conditioning services during summer and how to educate customers.National Automotive Service Professionals Week (00:08:28) Celebrating automotive service professionals and promoting staff appreciation during the first week of June.Community Involvement (00:09:25) Encouraging shops to support local teams and share community involvement.Fun Days in June (00:11:20) Highlighting fun days in June, including International Volkswagen Bus Day and engaging customers with stories.Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for auto repair shops.World Bicycle Day (00:14:25) Discussing community goodwill by offering bicycle repairs for kids.National Donut Day (00:14:52) Ideas for supporting local bakeries by providing donuts for team and customers.National Ice Cream Day (00:15:27) Recalling a fun event with an ice cream truck at the shop.National Moonshine Day (00:16:05) Linking moonshine history to NASCAR and... -
Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.
Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s online visibility, this strategy has proven to be a game-changer.
You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.
Don't miss this episode, tune in now and start thinking outside the box with your marketing! 🚀
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
Network of shops are trusted by millions of customers each month. Learn more at
RepairPal.com/shops.
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
Panhandle Eurotech
Show Notes with Timestamps
How To Get In Touch
Join The Auto Repair Marketing Mastermind Group on Facebook
Meet The Pros
Follow SMP on Facebook
Follow SMP on Instagram
Get The Ultimate Guide to Auto Repair Shop Marketing Book
Email Us Podcast Questions or Topics
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by...
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Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.
Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.
If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies!
Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you
grow your auto business and you can learn more at RepairPal.com/shops.
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
Weekly Blitz with Chris Cotton
Google’s New Local Service Ads: What Auto Repair Shops Need to Know
How To Get In Touch With the Guest
Chris Cotton - Autofix auto shop coaching
Linkedin
Show Notes with Timestamps
How To Get In Touch
Join The Auto Repair Marketing Mastermind Group on Facebook
Meet The Pros
Follow SMP on Facebook
Follow SMP on Instagram
Get The Ultimate Guide to Auto Repair Shop Marketing Book
Email Us Podcast Questions or Topics
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Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.
They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.
They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
RepairPal.com/shops.
Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
VISION Hi-Tech Training & Expo
Show Notes with Timestamps
Introduction to the Episode (00:00:01) Overview of the podcast and introduction of the guest, Parker Branch.Live at Vision Conference (00:00:51) Discussion about the Vision Conference and the benefits of attending for training and networking.Award Recognition (00:02:34) Parker shares his experience winning an award for highest net profit at the institute's summit.Importance of Topline Revenue (00:02:52) Exploration of the relationship between topline revenue and profitability in automotive shops.Journey of Branch Automotive (00:03:36) Parker discusses his background and the evolution of his automotive repair shop.Growth Through Coaching (00:04:47) Parker highlights the pivotal role of coaching in his shop's growth and marketing strategy.Investment in Marketing (00:05:04) Discussion on the fear and necessity of investing in marketing for business growth.Branch Automotive Overview (00:06:43) Parker describes the services offered at Branch Automotive and the types of vehicles they specialize in.New Space and Operations (00:08:27) Parker details the new building acquisition and its positive impact on shop operations and parking.Effective Use of Space (00:08:47) Brian comments on the efficient layout of Parker's shop and its impact on operations.Marketing Strategy Discussion (00:09:23) Brian emphasizes the importance of spending on marketing and its benefits for shop growth.Partnership with Marketing Pros (00:10:34) Parker shares his experience working with marketing professionals and the positive outcomes.Measuring Marketing Success (00:11:24) Parker explains how adjustments in marketing budget led to measurable increases in business.Sponsor Message from RepairPal (00:12:02) A brief advertisement highlighting the benefits of being RepairPal certified for auto... -
Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.
They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.
With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
Google Local Service Ads
AutoOps - Scheduling Tools for Auto Shops
The Google Guarantee
Google Screened
Keywords in Reviews – Adding Fuel to the Fire
Show Notes with Timestamps
Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair... -
Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.
Doug’s IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.
This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug’s hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.
Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
RepairPal.com/shops.
Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
How To Get In Touch With The Guest
Doug DeLucca’s Facebook account
BOCA Auto Fix - (561) 826-8834
Lagniappe (Books, Links, Other Podcasts, etc)
ASTA
They Ask You Answer
They Ask You Answer Podcast Episode 093
Which is the right fit for you? A quick lube or an independent auto repair shop?
Google Local Service Ads
Show Notes with Timestamps
Introduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey... -
Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.
In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.
Don’t miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
Days of the Year
National Calendar
Show Notes with Timestamps
Introduction to the Episode (00:00:01) Brian and Caroline introduce the podcast and thank RepairPal for their support.Preparing for May Marketing (00:01:16) Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation.General Marketing Themes (00:02:00) Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles.Motorcycle Safety Awareness Month (00:03:17) Highlighting the importance of motorcycle safety and tips for drivers and riders.Military Appreciation Month (00:03:39) Encouraging auto repair shops to give back to military personnel throughout May.Teacher Appreciation Week (00:04:34) Ideas for showing gratitude to teachers, including small gestures and discounts.National Pet Week (00:05:50) Encouragement to engage customers by sharing pet photos on social media.Celebrating Various Appreciation Weeks (00:07:05) Discussion on multiple appreciation weeks in May and the importance of selecting key themes.Learn to Ride a Bike Day (00:08:04) Suggestions for community engagement by helping kids learn to ride bikes.National Skilled Trades Day (00:09:00) Promoting skilled trades and hosting events to educate youth about automotive careers.Star Wars Day (May the 4th) (00:10:26) Fun marketing ideas related to Star Wars Day for engaging customers.National Odometer Day (May 12th) (00:11:42) Ideas for a fun contest involving vehicle odometer readings to engage customers.RepairPal Certification (00:13:14) Discussion on becoming RepairPal certified and the benefits for auto repair shops.App Fueled Introduction (00:14:18) Overview of a customer loyalty app designed for auto service shops.National Lost Sock Memorial Day (00:14:54) Encouragement for creative engagement ideas related to this fun holiday.Military Appreciation Month (00:15:06) Suggestions for acknowledging military families and... -
Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.
We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.
Tune in now to learn how to support your community while staying humble and making a real impact!
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
Lagniappe (Books, Links, Other Podcasts, etc)
Start with Why - By Simon Sinek
Our Daily Bread Food Bank
Commission Mankind
Show Notes with Timestamps
Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair... -
Sometimes life just doesn’t slow down, does it? Between running a business, managing a team, and balancing everything else, it’s easy to feel like you’re drowning in tasks. If that sounds familiar, you’re not alone.
Hi, I’m Kim Walker, and today I’m sharing my personal journey through a season of overwhelm—and how I’m finding my way back to productivity and peace. This episode isn’t just about getting things done—it’s about giving yourself the grace to start where you are and take small, meaningful steps forward.
So, take a deep breath, grab a notebook, and let’s get organized—because even in the chaos, we’ve got this
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
Stephen Covey's Time Managment Matrix
Remarkable Tablet
Time Blocking
Show Notes with Timestamps
Introduction to the Episode (00:00:10) Speaker introduces herself and the topic of managing time and tasks when feeling overwhelmed.Personal Challenges (00:01:24) Speaker shares her personal story of recovery from back surgery and her mother's declining health.The Impact of Loss (00:03:49) Reflects on the challenges of returning to work after her mother's passing and managing a heavy workload.Overcoming Overwhelm (00:06:02) Discusses feeling lost and overwhelmed upon returning to work and how to tackle a massive to-do list.Time Management Strategies (00:10:22) Introduces Stephen Covey's time management matrix and how to prioritize tasks effectively.Massive Brain Dump (00:08:02) Explains the process of conducting a brain dump to organize thoughts and tasks without order.Prioritizing Tasks (00:11:20) Describes how to categorize tasks by urgency and importance using color coding.Using Google Calendar (00:12:20) Details how to integrate tasks into Google Calendar and set reminders for better organization.Self-Care and Breaks (00:12:28) Emphasizes the importance of taking breaks and practicing self-care during overwhelming times.Time Blocking (00:14:40) Introduces the concept of time blocking for focused work sessions and minimizing distractions.Brain Dump and Prioritization (00:15:49) Speaker discusses her routine of brain dumping and prioritizing tasks weekly to manage overwhelm.Community Engagement (00:16:56) Speaker invites listeners to share their experiences and connect through the Auto Repair Marketing Mastermind Facebook group.Resources for Time Management (00:17:55) Speaker mentions links in the show notes to assist listeners in managing time and tasks effectively.Podcast Recommendations (00:18:27) Speaker wraps up by -
Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.
Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.
Don’t miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
RepairPal.com/shops.
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
How To Get In Touch With the Guest
https://www.instagram.com/maurostaraofficial/ - Instagram
https://www.facebook.com/mauro.stara.944/ - Facebook
https://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara
https://6packceo.com/start - Six Pack CEO
Show Notes with Timestamps
Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme.Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships.Judgment by Appearance (00:02:10) Discussion on the subconscious judgments people make based on appearance in business settings.Health vs. Wealth (00:04:13) Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success.First Impressions Matter (00:05:08) Mauro explains how health influences trust and credibility in business interactions.Changing Perceptions of Successful Individuals (00:06:45) Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness.Metabolic Panels Importance (00:09:37) Mauro explains why he starts with metabolic panels for clients to assess health effectively.Transformation Through Blood Work (00:12:29) Mauro shares his experience of using blood work to optimize client health and weight loss results.Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business.App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.Blood Work and Hormone Optimization (00:17:48) Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges.Changing Testosterone Ranges... -
Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.
Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.
If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at
RepairPal.com/shops.
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Show Notes with Timestamps
Introduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital... -
Thanks to our Partners,
RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.
This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.
Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.daysoftheyear.com
https://www.nationaldaycalendar.com/
https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month
https://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/
Show Notes with Timestamps
Introduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their... -
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
Network of shops are trusted by millions of customers each month. Learn more at
RepairPal.com/shops
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.
With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.
Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!
Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you
grow your auto business and you can learn more at RepairPal.com/shops.
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.autoops.com/ - Online Scheduling for Auto Shops
https://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shop
https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty
https://remarkable.com/ - Remarkable notebook
Show Notes with Time Stamps
Introduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the... -
Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.
Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.
Tune in now to get ahead of the game and make March your shop’s most successful month yet!
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com
https://www.nationaldaycalendar.com/
https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo
Show Notes with Timestamps
Introduction to March Marketing (00:00:10) Overview of the episode's focus on March marketing strategies for auto repair businesses.Importance of Planning (00:01:35) Discusses the significance of planning marketing strategies in advance for better engagement.Women's History Month (00:04:42) Highlights the importance of celebrating women in auto care during March.Spring Maintenance Promotions (00:05:25) Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches.Tax Refund Marketing (00:06:57) Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers.St. Patrick's Day Marketing Ideas (00:08:07) Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation.Mardi Gras Promotions (00:08:54) Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing.Pothole Awareness (00:10:23) Highlights the impact of winter on roads and the marketing opportunities around pothole-related services.Allergy Season Promotions (00:11:16) Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches.International Women's Week (00:12:17) Encourages highlighting women in the shop and community involvement during this week.Chocolate Chip Cookie... -
Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.
You’ll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you’ve ever felt like you don’t have it all together, this episode will remind you—you’re not alone.
Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection!
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
Network of shops are trusted by millions of customers each month. Learn more at
RepairPal.com/shops
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDA
https://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency’s Financial Transformation
https://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It’s OK to Dream Big (Stop Playing Small)
Show Notes with Timestamps
Introduction to the Episode (00:00:01) Brian introduces the podcast and sets the theme about podcast hosts not having all the answers.Inspiration from Mike Allen's Post (00:00:10) Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving.Brian's Insecurities as a Host (00:01:15) Brian shares his personal insecurities regarding his role as a podcast host and influencer.Critique of Influencers (00:02:26) Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences.Sharing Personal Experiences (00:03:33) Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert.Struggles with Advice-Giving (00:04:36) Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts.Imposter Syndrome (00:05:37) Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices.Going Against Popular Opinion (00:06:46) Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives.Sponsor Promotion: RepairPal (00:08:54) Brian promotes RepairPal and its benefits for auto repair shops seeking new customers.Sponsor Promotion: App Fueled (00:09:55) Introduction of App Fueled and its services for building customer loyalty apps for auto repair -
As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life.
From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy.
Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life!
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
Show Notes with Timestamps
Introduction to the Episode (00:00:01) The host introduces the podcast and the topic of slowing down in auto repair business ownership.Discussion of New Features (00:00:46) The speakers mention the potential of live streaming their podcast on Facebook.The Importance of Slowing Down (00:01:59) The co-host emphasizes that slowing down doesn't mean being lazy or complacent.Target Audience Clarification (00:02:16) The host clarifies that the episode is not for new business owners who are still growing.Personal Experiences with Surgery (00:05:30) Kim shares her experience of recovery after back surgery and the need for slowing down.Planning for Recovery (00:06:56) Kim discusses the importance of planning and preparing for recovery from her surgery.Building Trust in the Team (00:09:59) Kim reflects on how stepping back built confidence in her team and their abilities.Easing Back into Work (00:12:33) Kim talks about her gradual return to work and the importance of giving herself grace.Avoiding Extreme Situations (00:13:25) The host encourages listeners not to wait for extreme situations like surgery to slow down.The Importance of Slowing Down (00:14:32) Kim discusses the brutal nature of automotive conference seasons and the need for downtime.Personal Time and Routine (00:15:25) Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation.Work-Life Balance for Entrepreneurs (00:16:14) Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day.Freedom of Time and Finances (00:18:22) Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time.Daily Slow Time (00:18:38) Brian talks about integrating intentional slow time into daily routines, even during work trips.One Minute Pause Technique (00:19:28) Brian introduces a one-minute pause app for quick moments of mindfulness during busy days.Creating Healthy... -
What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built.
We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it’s in your shop, at home, or in your community, the impressions you leave behind tell a powerful story.
Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave!
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
Square Body Dave - https://www.youtube.com/@squarebodydave
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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