Эпизоды
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Leveling Up & Legacy Building with Michelle Dempsey In this episode, we’re talking with Michelle Dempsey, the founder of Moms Moving On and the Moving On Method. Michelle’s journey from client-facing divorce coach to certification leader is filled with insights for anyone looking to scale their business, shift from hands-on work to leadership, or create a lasting legacy. Michelle and Dana discuss what it truly means to level up in your career, the emotional hurdles that come with leaving the “trenches,” and the deep impact of building a legacy through mentorship and certification. Michelle shares her journey of overcoming imposter syndrome, learning to embrace leadership without losing authenticity, and creating a certification program that empowers a new generation of divorce coaches. If you’re ready to move from direct service to mentoring others or simply want to feel inspired by Michelle’s story, this episode is a must-listen. Key Points Covered: Why Leveling Up is Hard for Women: Michelle dives into why women feel guilt or hesitation when moving from hands-on work to leadership, and how she overcame these challenges. Building a Legacy through Certification: Learn how Michelle’s Moving On Method certification program is changing the landscape of divorce coaching, offering real-world skills and mentorship to her graduates. Overcoming Imposter Syndrome and Scaling with Integrity: Michelle opens up about her struggles with self-doubt and the importance of scaling her business while maintaining high ethical standards. The Power of Deep Thought in Leadership: Dana and Michelle discuss why leaders need to prioritize big-picture thinking, vision, and relationship-building over daily tasks. Episode Takeaways: Leveling up doesn’t mean losing touch with your audience—it can actually deepen your impact. Creating a certification program or mentorship opportunity is a powerful way to build a legacy and empower others. Real leadership requires making space for strategic growth and giving yourself permission to step back. Resources Mentioned: Michelle Dempsey’s Moving On Method – Discover Michelle’s certification program and learn more about her work with divorce coaching.
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Getting Focused on Your Business as a Mom
In this episode of the Boss Mom Podcast, Dana dives into the journey of getting focused as a mom and entrepreneur. As Boss Mom prepares to launch its new website and shift into a media platform dedicated to supporting moms, Dana shares insights on clarity, focus, and setting milestones—tools every mompreneur needs for sustainable success.
What You’ll Learn in this Episode:
The Iterative Journey to Clarity – Why clarity isn’t a one-and-done discovery and how “clarity hangovers” are a normal part of the process. The Challenge of Staying Focused – How to recognize when you’re losing focus and why it’s okay to feel uncomfortable or nervous about new business strategies. How to Set Focus Milestones – Tips for setting achievable milestones that help you finish the important projects, even when new ideas and exciting distractions pop up. Finding Balance – Dana discusses the importance of aligning your business goals with your personal values and family life, especially for moms juggling work and caregiving.Why Listen?
This episode is all about getting focused, building a business that works for you, and finding clarity in your purpose—all while navigating the unique challenges of motherhood. Dana offers actionable advice on keeping your focus sharp, handling the inevitable distractions, and setting milestones that will help you reach your goals without burning out.Links and Resources:
Join the Boss Mom Community: Get updates on our new platform, resources, and more at Boss-Mom.com/community. BossMom+: Ready to go deeper? Join BossMom+ for more support, accountability, and resources to help you get focused on your entrepreneurial journey. Boss-Mom.com/join -
Пропущенные эпизоды?
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In today’s episode of the BossMom podcast, Dana Malstaff sits down with Gina Conley, the inspiring founder of MamaStayFit. Gina’s journey from military officer to fitness coach started during her maternity leave, and she’s here to share how she built a successful business while navigating early motherhood. If you’ve ever wondered how to start a business during maternity leave or felt the pull to do something creative for yourself while raising your little ones, this episode is packed with insights, tips, and relatable advice. Gina opens up about finding balance between her business and family life, setting boundaries, and the importance of showing up authentically, even when things aren’t perfect. Tune in to hear Gina’s story and learn how you, too, can build a business that aligns with your passion, without sacrificing your role as a mom. Key Takeaways: Gina’s transition from military officer to fitness coach and why she chose to start a business during maternity leave How she built her client base through word of mouth and social media while juggling the demands of a newborn The importance of setting boundaries as a new entrepreneur and balancing business with family life Tips on letting go and delegating tasks to grow your business without burning out The power of authenticity: why showing up as your true self is key to building a loyal audience Advice for moms feeling overwhelmed about adding fitness or self-care into their routines Where to Connect with Gina: Follow Gina on Instagram, TikTok, and YouTube: @MamaStayFit Visit her website for prenatal and postpartum fitness courses, childbirth education, and more: MamaStayFit.com Resources Mentioned: If you want to learn more about Gina and her fitness programs, follow her on Instagram, TikTok, and YouTube. For info on her prenatal and postpartum fitness courses, childbirth education, or professional training, head to her website at MamaStayFit.com. Join the Conversation: If you loved this episode, be sure to subscribe and leave a review! Share your thoughts with us on social media and tag us with your takeaways. You can also check out the BossMom community to connect with other amazing moms balancing life, business, and everything in between.
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Welcome to a brand-new segment on the BossMom podcast, where Dana Malstaff and Krista (BossMom's Integrator and mom of 5) bring you unfiltered conversations about the intersection of motherhood and business! In this teaser episode, Dana and Krista give you a sneak peek into the deep (and sometimes hilarious) discussions that are coming your way. We’ll be exploring everything from balancing family life with running a business, to those vulnerable “bomb truths” about motherhood that no one really talks about. Expect to laugh, learn, and maybe even get a little uncomfortable as we talk through some of the biggest topics moms face today. Episode Highlights: Are Your Kids Really Your Purpose? – Dana shares her perspective on why children aren’t your only purpose and how this mindset shift can free you to pursue more in life. Motherhood vs. House Management – We discuss the cultural confusion between parenting and housework, and why they’re not the same thing. Grieving and Running a Business – Grief is a part of motherhood and business, for all moms to varying degrees. We'll be sharing how we navigate this. Should Husbands Pay Wives for Meal Planning? – This question sparked an exciting debate about unpaid labor in the home, financial security, and negotiating support from your partner. The Wisdom of Children – Krista talks about the inherent wisdom of kids and how we can nurture that both in parenting and in our entrepreneurial lives. If you’ve ever felt torn between being a mom and running a business—or if you’re just looking for some real talk from women who’ve been there—this episode is for you!
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Let’s get real for a minute. Selling an online course can feel overwhelming, especially when you're juggling motherhood, marriage, personal growth, and all the other hats we wear. And just when you think you're ready to dive in, it seems like the whole world is launching courses (especially around fall, right when Amy Porterfield’s Digital Course Academy comes out, making it feel like courses are everywhere!). But here's the thing: you can totally do this. You can sell your course, and you can do it in a way that works for your busy mom life. But how? That’s what we’re talking about today. Let’s get into it and break down the essentials of how to sell an online course and actually get people to buy it!
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As more mothers enter the world of entrepreneurship, studies show that balancing passion and family can be overwhelming - even paralyzing. The pressure to turn a passion into a profitable business while keeping up with the demands of parenting can leave many feeling unsure of where to start or whether they have what it takes.
With social media filled with perfect images of other moms seemingly "doing it all," it's easy to feel like you're falling short if your journey isn’t picture-perfect. But here’s the truth: Success doesn’t require perfection, and you don’t need to have it all figured out before you begin.
What if instead of waiting for the "right time" or having the perfect setup, you took the chance by “failing forward”? Could being messy and imperfect actually be the secret to making your passion profitable?
In this episode, I talk to cookbook and Substack author, Caroline Chambers, who built a successful business while balancing motherhood. She shares why action is the key to clarity and how to start small, monetize trust, and grow your passion without waiting for the perfect moment.
Things You’ll Learn In This Episode
Why You Should Be Open to ChangeIf you’re feeling stuck, it might be because the path you're on isn’t where your true passion lies, and trying something new could open doors you never knew existed. Are you holding yourself back by staying in your current routine?
“Failing Forward” is OkaySuccess comes from learning, not perfection. What could you achieve if you let go of needing everything to be perfect and just started?
Turn Trust into a BusinessBuilding real trust with your community encourages support and can create opportunities for making money. Have you thought about how you could turn the trust people have in you into something valuable?
Guest Bio
Caroline Chambers grew up in the kitchen on her mom’s hip, learning how to cook in their Winston-Salem, North Carolina, home. Her professional food career began in her early twenties when she worked as a chef and caterer. After a stint in a professional test kitchen, Caro struck out on her own as a freelancer, developing recipes for a host of publications as well as brands such as Boursin Cheese and Kim Crawford Wine, and in 2018, she published her first cookbook, Just Married. In 2020—at the height of the COVID-19 pandemic—Caro began sharing her recipes and connecting with home cooks on Instagram (@carochambers ), and launched her newsletter, What to Cook When You Don’t Feel Like Cooking, which flew to the top of the Substack charts; her podcast, So Into That, followed in 2023. Caro's latest cookbook, What To Cook When You Don't Feel Like Cooking, is available for pre-order and will be out on August 13, 2024. Caro lives in Carmel Valley, California, with her husband, George, and their three young sons, Mattis, Calum, and Cashel—one of whom can almost always be found in the kitchen on her hip.
Instagram: @carochambers
Substack: What to Cook When You Don't Feel Like Cooking
Cookbook: What to Cook When You Don't Feel Like Cooking
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you had a blast listening to this show. Your review will help our show grow and help us connect with more amazing people like you. Thank you for being awesome!
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For moms juggling businesses and family, the pressure to "do it all" doesn’t just feel overwhelming—it feels impossible. The push to work faster, harder, and longer leads to exhaustion, frustration, and a sense of failure when life doesn’t go according to plan.
For years, we’ve been sold the idea that hustle = success. But the more we embrace the hustle culture, the more we sacrifice our health, relationships, and happiness. There’s a better way to build your dream business, one that doesn’t leave you feeling drained.
How would your life and business look if you didn’t have to do everything all at once? What if slowing down and focusing on fewer things actually made you feel happier and more successful?
In this episode, I welcome back published author, keynote & TEDx speaker Jadah Sellner, who shares her “anti-hustle” approach to growing a business that nourishes your life instead of depleting it. If you've been feeling the pressure to juggle every role at lightning speed, this episode is your invitation to pause.
Things You’ll Learn In This Episode
Why hustling isn’t the only path to successHustle culture tells us to go faster, do more, and never stop. But what if slowing down actually helped you achieve more?
How to build a business that fits your lifeYou can create a business that makes you happy and doesn’t leave you feeling tired all the time. How can you enjoy your work without feeling overwhelmed?
Why saying "no" is importantNot everything is worth your time. Learning to say "no" helps you focus on what really matters. What can you let go of to make more room for what’s important?
Guest Bio
Jadah Sellner is a bestselling author, business coach, international keynote speaker, TEDx presenter, poet, and host of the Lead with Love® podcast. She's the author of SHE BUILDS: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life. She’s also the co-author of the best-selling book Simple Green Smoothies where over one million people have embraced this simple and healthy habit.
As the founder of Jadah Sellner Media, Inc. and She Builds Collective, Jadah helps women build their businesses and their lives in a way that works for them—–with love. She has been featured in Forbes, O, The Oprah Magazine, and The Wall Street Journal. When Jadah's not speaking on stage, you can catch her dancing to Beyoncé in her living room or sipping on a Chai tea latte by a cozy fireplace. She lives in the San Francisco bay area with her husband, daughter, and dog Beesly.
Follow Jadah on Instagram
Connect with Jadah on Facebook
Join Jadah's professional network on LinkedIn
Grab your copy of She Builds and start growing your business while nourishing your life. Visit shebuilds.com for more information.
Join Jadah's supportive community for women entrepreneurs at the She Builds Collective, an Anti-Hustle Support System to scale your business & sustain your life.
Get access to Jadah's Vision Planning Workshop for FREE using our exclusive promo code, BOSSMOM. Head to shebuilds.com/vision to claim your spot and start crafting your dream life and business.
Learn more about Jadah's exclusive retreats for women entrepreneurs at jadahsellner.com/retreat. Join a community of inspiring women to create a plan for your big mission and vision!
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you had a blast listening to this show. Your review will help our show grow and help us connect with more amazing people like you. Thank you for being awesome!
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Did you know that your personality type can dramatically impact how successful you are in business? It also might just be what’s holding your business back…the good news is: you can do something about it!
You might be amazing at connecting with people, or great at making sure everything is perfect. If you don’t manage these strengths, those same traits can slow you down and lead to burnout. The trick is to understand your personality and make it work for you, not against you.
How can understanding your personality make everything run smoother in your business?
In this episode, I talk about the BossMom Personality Quiz, and how it helps you figure out your type and how it might be helping or hurting your business.
Things You’ll Learn In This Episode
How your personality can hold you back
Your unique personality can lead to early success but also to burnout or stagnation. How can recognizing this prevent overwhelm and keep you moving forward?
Pairing personalities to boost your success
Leveraging complementary strengths can create magic in your business partnerships. How does a Social Sam work well with a Perfectionist Paige?
Systems for your personality
Creating systems that cater to our strengths can help us scale. Could your personality be keeping you from building repeatable processes?
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Many children of immigrant parents often feel more stress and worry than their friends because of family expectations.
From a young age, they feel like they have to pay back their parents for all their hard work and sacrifices. This can cause feelings of being overwhelmed, constantly putting others first, and having difficult relationships with family.
A lot of second-generation adults think they have to carry this burden by themselves because they feel it’s their responsibility. But sometimes, these expectations might not even match what they really want for their own lives.
Figuring out how to follow your own dreams while respecting your family’s wishes can feel like a hard thing to do. But what if it doesn’t have to be that way? Are you living the life you truly want, or the one others expect from you?
In this episode, founder of Unshaken Gens™ Allison Ly, explains how changing the way you think and setting boundaries can help you create better, more balanced relationships while staying true to yourself and your family.
Things You’ll Learn In This Episode
-Recognize and Manage the Pressure of Expectations
Second-generation immigrants often feel a strong need to live up to their parents' expectations. But how can you tell if you're living by your own values or ones that others have placed on you?-Start Setting Boundaries for Healthier Relationships
Setting boundaries is key to building healthier relationships with your parents while still being true to yourself. What are some simple steps you can take to start creating these boundaries?-Shift Your Mindset to Break Free from Old Cycles
It’s important to shift from feeling like you have to take care of everyone to feeling confident about living the life you want. How can you set an example for others without losing your own peace of mind?
Guest Bio
Allison Ly, founder of Unshaken Gens™, empowers 2nd Generation Adults to honorably care for their loved ones without sacrificing their own needs and dreams. Her Unshaken Confidence™ coaching program builds on her 6 years+ as a licensed therapist and personal journey as a daughter of immigrant parents.
Follow Allison on:
Instagram: https://www.instagram.com/heyallisonly/
Coaching Website: https://www.heyallisonly.com/
Therapy Website: https://www.allisonlytherapy.com/
Learn the 3 Statements to Help You Start To Fall Back In Love With Your Family at heyallisonly.myflodesk.com/start
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In this episode, I take you back to the beginning of my journey with BossMom, which started almost a decade ago. I’m sharing why it’s so important to show up consistently, even when you don’t have all the answers, and how that persistence has shaped my path.
Personal Growth in Business
I dive into the heart of what business is really about—personal growth and development. While skills and trends are important, the real journey is the one we undergo as individuals.
The Purpose of Boss Mom
With BossMom evolving, I’m excited to share our new focus on trends, personal growth, and community building. My goal is to create a platform where we can share our stories, connect, and support one another in meaningful ways.
The Vision for Boss Mom
Looking ahead, I’m revealing my vision of transforming BossMom into a media engine that amplifies our voices and experiences as moms. This vision includes building a strong community where we can collaborate, support each other, and access valuable resources.
We are committed to creating a safe, connected, and bold space within the BossMom Platform. Check out the links below to join the community and be part of this evolving journey.
Links Mentioned:
Join BossMom+ (www.boss-mom.com/join)
Join the BossMom email community (boss-mom.com/comunity)
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More and more parents today are looking for ways to take charge of their family's health without always relying on doctors and medicine.
Moms are realizing that they know their kids better than anyone else, and they want to make decisions that feel right for their family. But it’s hard to know what to do when everyone around us says we need a doctor’s help for everything.
Is there a better way to handle common health issues at home? What if you could learn simple, natural ways to take care of your kids when they get sick or hurt?
In this episode, I talk to registered nurse and functional nutritional therapy practitioner, Hollie Bigham, who shares how moms can combine their gut instincts with practical knowledge to confidently manage their family's health naturally.
"My goal with Parent-Led Health is to help parents know that they are strong enough, smart enough, and able to do what needs to be done to provide health for their kids."
-Hollie BighamThree Things You’ll Learn In This Episode
-Parents taking the lead in health
It's important for parents to be in charge of their children's health, using both their gut feelings and practical knowledge. How can moms feel more confident in making health decisions?
-Mixing regular medicine with natural health
Both emergency medicine and natural health care have good and bad sides. What can moms learn from both to help their families better?
-Growing confidence in natural health
You can learn the skills and get the tools you need to take care of common health issues at home. How can moms create a home health kit that helps them handle minor problems?
Guest Bio
Hollie Bigham is a former-ER nurse, turned naturopathic mama. She helps moms ditch reliance on Big Pharma and the medical system and take charge of their families' health naturally, with skill, confidence and wisdom. She is the creator of the Parent-Led Health community, an off-social media, peer-to-peer community of like-minded mamas who listen, encourage, help and never judge, and Parent-Led Health + where holistically-minded mamas have training, protocols and other resources to help them grow in their natural health wisdom, confidence and practical skills. As a Functional Nutritional Therapy Practitioner and Certified GAPS Practitioner, Hollie also works 1:1 with families around the world seeking to heal chronic illness through nutrition and lifestyle. Follow Hollie on Instagram and visit the Parent-Led Health Community website.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you had a blast listening to this show. Your review will help our show grow and help us connect with more amazing people like you. Thank you for being awesome!
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Attachment theory is one of the most powerful tools you can use to understand yourself and your relationships. It can help you see why you act the way you do in your relationships with your partner, kids, or colleagues. It’s like discovering a hidden part of yourself that explains so much of what you feel and do.
Imagine shifting from an insecure attachment style to a secure one. What would that mean for your communication, trust, and connections with everyone in your life? It could mean becoming a better leader, a more present parent, and an unstoppable entrepreneur.
Here’s the real question: What if learning about your attachment style is the key to becoming the person you want to be?
In this episode, I speak with Thais Gibson, who is the co-founder of the Personal Development School and an expert in attachment theory. We discuss all about attachment theory, why it’s important for your emotional well-being, and how to use it to improve your relationships, parenting, and business.
"You'll be a better parent when you're the best version of yourself because you are still getting nourished as a human being and you have more bandwidth to bring into relationships with others, including your children."
-Thais GibsonThree Things You’ll Learn In This Episode
-How to Flip the Script from Insecure to Secure
Integrated Attachment Theory shows you how to change from insecure to secure attachment styles. Are you ready to take charge of your attachment style and make your relationships better?
-How Attachment Styles Affect Parenting and Business
Your attachment style affects how you parent and make decisions in your business. Could learning about your attachment style help you find more success and happiness?
-Using Practical Tools to Heal the Hurt
There are tools that can help you heal the core wounds linked to different attachment styles. How could these tools help you overcome past hurts and build stronger, healthier relationships?
Guest Bio
Thais Gibson is a counselor, co-founder of The Personal Development School and bestselling author of Learning Love. She has a Ph.D. and over 13 certifications in modalities ranging from CBT, internal family systems, and hypnosis. Thais is a leading expert in attachment theory and her modern Gibson Integrated Attachment Theory™ is extending the frontier of psychology.
Visit the Personal Development School to take a free attachment style quiz.
Follow Thais Gibson on Instagram.
Watch more videos on her YouTube channel.
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Let’s face it, in today’s world, so many things make life stressful. But our bodies weren’t designed to be in a state of stress, all the time. We’re supposed to metabolize our stress and move through it.
The problem is, instead of facing a stressful situation every few months, we’re experiencing stress daily, so we can’t cycle through it and return to a baseline level of stress.
That’s why so many people are struggling with overwhelm and burnout.
BossMoms have more on their plates than anyone else on the planet, so we’re more prone to burnout and overwhelm. Cue the waking up tired, the brain fog, feeling unmotivated and crying in the shower. We’re living on the edge of what we can handle, and our brains constantly feel like they are under threat.
How do we identify overwhelm and burnout and bring ourselves out of it? In this episode, I’m joined by attorney, pastor, Nervous System Expert, and Certified Master Life Coach, Michelle Grosser. She shares the science behind our overwhelm epidemic, and the body-based tools that will bring us out of it.
"Our bodies are supposed to metabolize stress and close the loop so we can come back to a baseline stress level. Because we’re under all chronic stress, our bodies aren’t able to close that stress loop. That’s why there’s so much overwhelm and burnout."
-Michelle Grosser3 Things You’ll Learn in This Episode
-The neuroscience of burnout and overwhelm
Our bodies are designed to metabolize and move through stress. How do our lives make that hard to do?
-Don’t max out your stress hard drive
In a world full of friction, it’s impossible to expect a frictionless existence. What’s the difference between the normal stresses of life and being way over the capacity of what we can handle?
-Regulate your nervous system in 60-90 seconds
As moms and business owners, there’s always something going on and it can leave us feeling overwhelmed in the moment. How can something as simple as a temperature change get us out of that?
Guest Bio
Michelle is an attorney, pastor, Nervous System Expert, Certified Master Life Coach, and host of The Calm Mom Podcast. Through somatic and neuroscience-based modalities, she coaches women through discovering what’s beneath their triggers and emotions, so they can begin their healing journey and find peace in the present. She deeply believes that the most profound thing we can offer our children is our own healing. She and her husband Jeff have two daughters and live in Miami, FL. To get Michelle’s private podcast on burnout, go to michellegrosser.com/burnout/, and follow @michellegrosser.coach on Instagram.
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As women, our hormones affect us, sometimes in ways we aren’t even aware of. From our energy and mood, hormonal fluctuations throughout your cycle can influence our energy, motivation, and productivity.
But here’s the thing: the changes and effects aren’t always negative. Sometimes, they can actually work in our favor - especially for entrepreneurs.
Our menstrual cycles can help us in our businesses. They can allow us to plan our tasks better and feel more in control of our lives.
How do we use our cycles to your advantage in our lives and businesses?
In this episode, I talk to holistic hormone coach and RN, Leisha Drews to help you understand why these changes happen and how to use them to your advantage. With that, you’ll know how to work with your body, not against it, to make your business and life better.
"The first thing is how we perceive our bodies, and understanding that is the first step. Having symptoms during our cycles is actually not normal. It is normal, good, and optimal to have a smooth cycle." -Leisha Drews
3 Things You’ll Learn in This Episode
-You won’t feel the same all the time
Hormonal fluctuations throughout our cycles can influence our energy, motivation, and productivity. How can we use this knowledge to plan our business activities effectively?
-Planning your work around your cycle
When we understand our cycles, we can plan tasks like creating content and networking according to the different phases. What are the best times for high-energy tasks versus introspective activities?
-Making the most of your hormonal changes
Our hormonal changes are superpowers not hindrances. How can embracing these changes lead to better business decisions and a more balanced life?
Guest Bio
Leisha is an RN and holistic hormone coach and loves to help women feel empowered by understanding their bodies and hormones better, so they can have great energy, good periods, and no more PMS. She is a mama of 3 and host of the Happily Hormonal Podcast, and when not talking about hormones can be found planning an adventure or enjoying the sunshine. Follow Leisha on Instagram.
Which of these 3 hormone imbalances do you have? Take the quiz!
Find out more about the Hormone Balance Program.
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The internet is packed with funny and relatable videos about how hard being a mom is. What’s harder for moms to find are real solutions to their problems. That’s why a lot of moms feel like they’re stuck with no way to make things better.
Boss Mom is going to change that. We want to gather real information about what moms need and use it to create helpful tools and resources.
Why do moms need a lot more than relatable and funny content? How can we help moms find support and actual solutions?
In this episode, I talk about how we’re planning to help moms get noticed, and introduce a new social networking app just for moms.
"Sales and marketing is the hardest part about what you do. Like you love being an expert, you love helping people, but getting seen and building authority is the harder part, so we want to make that easier." -Dana Malstaff
3 Things You’ll Learn in This Episode
-How data can help you succeed
Boss Mom is gathering important info to change what success means for moms, from handling time to family life. How will this data help you?
-Get noticed and build your reputation
It's easier than ever to share your content on Boss Mom and build your reputation. How could this boost your business?
-New strategies to connect and grow
Boss Mom+ is a new social networking app made just for moms. How will it make marketing and networking easier for moms?
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Marketing used to be all about newspaper ads and radio spots, now it's all about digital platforms, social media and AI. If you’re trying to grow your business, navigating these changes can be tricky, especially if you’ve been in the marketing game for a long time.
Because of how rapidly marketing is evolving, staying on top of all the changes can be overwhelming. How do you find the right strategy for your business with so many platforms and tools to grapple with?
How do you decide which tools and platforms are worth your time and effort? What unique skills do mom entrepreneurs have that might give them an advantage?
In this episode, marketing expert Dr. Colleen Kendrick and I talk about these questions and more. We discuss the unique challenges faced by mom entrepreneurs and highlight the importance of respecting and wisely using marketing tools.
Being an entrepreneur, you become a marketer in some capacity, no matter how involved you want to be. Whether you're the voice and face of your brand or working behind the scenes, there's always so much to do. – Dr. Colleen Kendrick
3 Things You’ll Learn in This Episode
-Keeping up with marketing tech
Marketing has changed from old-fashioned ways like newspapers to modern ways like the internet, and this change has affected small business owners today. How do we keep up with new technology?
-Balancing entrepreneurship and motherhood
Mom entrepreneurs face challenges in running a business while raising a family. What special skills do mom entrepreneurs bring to the table?
-Using marketing tools wisely
It’s important to use marketing tools wisely and spend your time and money on tools that help your business. How can you avoid getting too tired and stay focused on what really matters?
Guest Bio
Dr. Colleen Kendrick, CEO of Nonprofit Partners, has 25 years of experience in marketing communications. Colleen has a doctorate in business and has been an entrepreneur since 2010. She serves as an adjunct professor at Rowan University, is on the organizing committee for TEDxCapeMay, and is a married mom of two. Colleen is the host of The Mom Shuffle podcast.
Follow her on:
LinkedIn
Instagram (@colleenkendrickdba)
Instagram (@themomshuffle)
Facebook
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Motherhood is a journey full of love, joy, and challenges. As moms, we often struggle to balance our dreams with taking care of our children.
People often think that having kids means giving up on our own goals. But is this really true? Can we balance our dreams and the needs of our kids?
In this episode, I talk about the challenges of being a mom with big dreams. I discuss the pressure from society, the sacrifices we make, and why it's important to go at your own speed.
Let's enjoy the slow and steady journey, finding happiness in both our dreams and being a mom.
"I have a problem with somebody saying that once you have kids you don't get to do anything you want and you don't get to really have your dreams." – Dana Malstaff
3 Things You’ll Learn in This Episode
-Balancing Dreams and Parenthood
Most people seem to think once you become a mom, you can't follow your dreams. How can we still chase them?
-Going Slow is Okay
It's fine to take your time when reaching your dreams as a mom. How can we raise children mindfully and gradually accomplish our goals?
-Finding Joy in Both Roles
The time we spend with our kids can be just as rewarding as chasing our dreams. How can we shift our perspective to find joy in both?
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Being a mom and running a business can be really hard. We often feel guilty because we're not sure if we're doing the right things for our kids or our jobs.
Guilt is a common emotion, particularly among mom entrepreneurs juggling dreams and responsibilities. It can be a motivator and a hindrance, and learning how to manage it effectively is essential.
Why do we feel guilty about caring so much for our families and our dreams? I know how hard it is to balance both, and it can really make us question our decisions.
In this episode, I will introduce a special tool which I use that will help you think about what you want to achieve with your money, how you want to feel, and what kind of environment you need to be happy and productive.
“It's legitimate to feel guilty if you've made choices that you aren't sure were right. That's a completely natural human way to feel.” -Dana Malstaff
3 Things You’ll Learn in This Episode
-Understanding the Root of Guilt
Guilt is tied to the uncertainty of making the right decisions in parenting and business. Have you ever questioned whether you're making the right choices for your family or your career?
-Implementing the F.E.E. Test
Use this test to evaluate your decisions. How can breaking down your goals into 3 categories help reduce your feelings of guilt?
-Creating a Supportive Environment
Adjust your environment for better productivity and less frustration. What small changes can you make to balance work and family life effectively?
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If you’ve ever felt overwhelmed by the constant decision-making, juggling business tasks, and the never-ending responsibilities of motherhood, you’re not alone.
Balancing business and motherhood means constant decisions I have to make and the feeling of always being behind. That’s why it’s important to find real advice and true connections in a world full of repeated ideas.
So, how do we decide which option to take when we're overwhelmed with choices?
In this episode, join me as I open up about what it really means to be a Boss Mom. I invite you to reflect on your own experiences and consider what truly resonates with your lives and values.
"I want a business that is scalable no matter where I am, that ebbs and flows with how my life is going to ebb and flow."
-Dana Malstaff3 Things You’ll Learn in This Episode
-Balancing Business and Motherhood
The flexibility of running a business can actually lead to more disruptions. How do you manage the unique challenges of being a mom and an entrepreneur?
-The Importance of Genuine Connection
In a world full of repeated content, how do you find real advice and true connections?
-Building a Supportive Community
BossMom+ can provide the support and advice you need to navigate the complexities of life and business. Why is it important to have a home base for moms building businesses?
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Many people think that online courses and social media are the best ways to grow your business, but smaller, close-knit groups can be even better. Building strong, personal connections is really important in today’s business world.
For moms, this is very helpful. Moms can make strong connections and grow their businesses by joining smaller, personal groups, without the stress of trying to be everywhere online, all the time.
With your busy schedule, how can you find the right people and groups to help you? Can small, close-knit groups really help your business grow?
In today’s episode, I talk about the big changes in business trends over the past 30 years. From the blogging craze of the 2000s to the boom of online courses in the 2010s, I see a move towards intimate networking and smaller communities. I’m sharing how these changes affect where you should focus your business efforts today, especially in an uncertain economy.
"I think we're moving into a space of finding your loyal space, growing with that, and becoming micro famous there, because there's not enough energy, especially for moms, to be everywhere." -Dana Malstaff
3 Things You’ll Learn in This Episode
-The Evolution of Business Trends
Business trends have changed a lot over the past 30 years. How can you adapt to these changes for better business growth?
-Adapting to a Hesitant Economy
In uncertain times, people are more careful about spending money. How can you show clear value in your offerings to attract customers?
-The Future of Networking
Smaller, paid communities are becoming more effective than broad social media strategies. How can you build strong, loyal connections in these intimate groups?
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