Эпизоды
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Hey gang, welcome to another episode of MC on the MIC—and trust me, this one’s gonna blow the lid off your sales and service game. We’re diving into a strategy that’s so simple, you’re going to wonder why you haven’t been doing it all along. No fluff, just straight talk.
Look, we’ve all been there. Overcomplicating things, chasing the next shiny object, wondering how much more we need to throw at ads just to stay in the game. But here’s the truth: the competitive advantage you’ve been looking for is already in your backyard. Literally. In this episode, I’m breaking down how you can leverage something as simple as Facebook groups (yes, Facebook) to build real, meaningful connections with people in your community—without ever coming across like that pushy salesperson.
And guess what? Your competitors aren’t doing this, which makes it all the more powerful. It’s hand-to-hand combat, human-to-human interaction, and I’m walking you through every step. By the end of this, you’ll see how this ridiculously easy strategy can position you as the go-to person in your market.
So grab a coffee, tune in, and let’s crush it together.
Thanks, For tuning in!
If you enjoyed this episode, support us by clicking the links!
Connect with Michael Cirillo
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CLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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You know how much I love diving deep into the real stuff—the kind of conversations that leave you thinking long after they’re over. Well, today’s episode is one of those. I sat down with my good friend, Michael L. Wood, General Manager at Checkered Flag Jaguar Land Rover VW, to unpack something that I think everybody in business should be paying attention to: unreasonable hospitality.
What does that even mean, right? Well, think about it this way: How often do you leave a place (whether it’s a restaurant, a store, or even a dealership) feeling like they actually cared about you, like they went beyond the sale to make your experience truly unforgettable? Probably not often enough. But Michael’s figured it out, and let me tell you, it’s changing the game in the auto industry.
In this episode, Michael shares how he’s using small, thoughtful actions to create a lasting impression on his customers—and how it’s leading to loyalty and referrals like you wouldn’t believe. We talk about everything from using social media to better understand clients before they even walk through the door, to the importance of leadership that empowers your team to think for themselves.
Ready to reimagine how you serve your customers? Let’s go.
Thanks, Michael L. Wood!If you enjoyed this episode featuring Michael L. Wood, support us by clicking the links!
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
Get Your Vehicles Moving Faster
Alright, let me ask you this—how much time and money are you losing on vehicle shipping? If that stings a bit, it’s time for Auto Hauler Exchange. They’re cutting out the middleman, connecting you straight with carriers. Faster shipments, no hidden fees, and over 5,000 vetted carriers ready to roll. It’s a no-brainer.Plus it’s simple, transparent, and totally free to list. Want faster, smarter shipping? Head over to Autohaulerexchange.com to learn more and get your vehicles moving.
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Пропущенные эпизоды?
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Hey, DPB gang! You’re in for a real treat today. I’m sitting down with my good friend and COO of Ziegler Auto Group, Sam D’Arc, and trust me when I say this is not your typical conversation about selling cars. In fact, we’re not talking about selling cars at all. Sam and I dive deep into what really makes a dealership thrive—and spoiler alert—it’s not just about inventory or car payments.
But here’s the deal: Sam and I go beyond the sales floor and get into what really makes an auto group thrive. We’re talking culture, passion, and what it means to create a lifelong love affair with your people. Imagine walking into a dealership where the focus is on celebrating employees living their best lives, not just pushing numbers. We dig into how Ziegler is making that happen across 41 rooftops and what it means to foster an environment where people can grow, evolve, and find their calling—whether it’s turning a wrench or syncing someone’s Bluetooth.
But more than that, this episode is about breaking the mold—how treating your employees right leads to treating your customers right, and why chasing a journey with no end might just be the key to lasting success. You’ll walk away from this one inspired, with a fresh perspective on leadership, culture, and the power of doing business differently. Plus, I threw in a couple of listener questions, including one about Sam’s favorite failure that will hit home for anyone who's ever faced a setback.
Thanks, Sam D’Arc!
If you enjoyed this episode featuring Sam D’Arc, support us by clicking the links!
Connect with Sam D’Arc on LinkedInListen to the full episode for insights and context from Sam D’Arc!
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
Sell Smarter, Not Harder
AutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.
AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.
Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.
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Hey DPB gang, in today's episode I’ve got something special lined up for you. I’m sitting down with Moose Pohyar, the General Manager at Lithia Hyundai of Fresno, who’s been making serious waves in the EV space. Now, if you’ve been with me on this journey for a while, you know I love diving into the stories of folks who’ve turned what some might call just a job into a fulfilling career. Moose is one of those people.
What I love about this conversation is how Moose doesn’t shy away from the real challenges dealers face today, especially when it comes to selling EVs in rural markets. We’re talking about a guy who’s increased his EV sales by 300% in just over a year—no small feat, especially when you consider the skepticism that still exists around electric vehicles.
Moose shares the exact strategies he used to get there, from dealership staging to heavy-duty product knowledge training, and even how he’s been able to flip the narrative on EVs in an area where gasoline and diesel have been king for decades.Moose also shares his thoughts on the future of the automotive industry, and let’s just say, if you’re wondering what the next big thing in car sales is, this episode is for you. Plus, we get into some real talk about what it takes to stay ahead in this business, especially when the landscape is changing faster than ever.
Thanks, Moose Pohyar!If you enjoyed this episode featuring Moose Pohyar, support us by clicking the links!
Connect with Moose Pohyar on LinkedinListen to the full episode for insights and context from Moose Pohyar
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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In this episode of The Dealer Playbook, I’m sitting down with automotive industry veteran Charles Cannon to unpack the strategies that have kept him at the top of his game for over a decade. Charles is the kind of guy who’s not just in the car business; he’s mastered the art of it. We’re talking about how to truly dominate your local market, not with the latest fads, but with tried-and-true strategies that have stood the test of time.
Charles shares his journey from seeing car sales as just a job to embracing it as a lifelong career, offering insights that are as relevant today as ever. We also discuss how to overcome the fear of video marketing, the importance of treating customers like guests, and how to navigate the current economic challenges with integrity and professionalism.
Key Takeaways:
The critical role of consistency in long-term success.How to build meaningful customer relationships in a digital world.Practical tips for overcoming the fear of video marketing.Navigating economic challenges with a positive mindset.Thanks, Charles Cannon!
If you enjoyed this episode featuring Charles Cannon, support us by clicking the links!
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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Hey DPB gang! This week's episode is one of those conversations that gets you thinking on a deeper level about your business and where it’s headed. I had the pleasure of sitting down with my good friend Tim Hayden, the CEO of Braintrust Partners, and let me tell you, this is one you don’t want to miss.
You know how we always talk about growth and pushing the boundaries? Well, Tim takes that to a whole new level by diving into what he calls your business’s DNA. We’re not talking about generic best practices here—this is about understanding the unique factors that make your dealership tick. Think of it like getting under the hood of your business and fine-tuning it for maximum performance.
Tim’s got some serious chops in the world of data and AI, and he’s all about using that to help businesses like yours transform and thrive. We dig into the nuts and bolts of how to leverage your data, not just to survive, but to absolutely crush it in today’s market. And trust me, if you’ve ever felt that initial sticker shock when thinking about investing in new technology, Tim’s got some solid advice on how to get past that and see the bigger picture.
Thanks, Tim Hayden!
If you enjoyed this episode featuring Tim Hayden, support us by clicking the links!
Connect with Tim Hayden on LinkedinListen to the full episode for insights and context from Tim Hayden
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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Hey there, DPB gang! Welcome to episode 2 of MCEEEE on the MIC! Today, I’m peeling back the curtain on a tool that’s been right under our noses, totally free, and shockingly underutilized—Google Business Profile.
If you’ve been with me for a while, you know I'm all about cutting through the noise to bring you tactics that are not just buzzworthy, but actually deliver. And let me tell you, today’s episode is a real treasure trove. We’re diving deep into how to harness the full potential of Google Business Profile to skyrocket your local marketing—without spending a single dime.
“Being half Italian, half Portuguese, there’s an inner battle happening all the time. The Italian in me wants the best money can buy; the Portuguese in me wants it for free.”
Join me as I break down why this isn't just another tech tip but a major game changer for boosting your local visibility. I’ll be sharing some personal stories about how simple strategies turned into big wins and why I think you’re going to love experimenting with these tactics just as much as I have.
What you’ll learn:
How to effectively use your Google Business Profile to enhance local SEO.Simple tweaks to your profile that can make a massive difference in visibility.Creative ways to engage with your community and build a memorable brand presence.And hey, because I value our time together, I promise to keep it snappy, practical, and as always, full of the energy you’ve come to expect. Grab your coffee, and let’s make some magic happen.
Thanks, For tuning in!
If you enjoyed this episode, support us by clicking the links!
Connect with Michael Cirillo
Connect with Michael on LinkedIn⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
CLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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There’s a good reason that many companies have SEO experts on their teams and spend resources and money on using the tactic in marketing activities. Well, in this episode Greg Gifford is here to help us understand why that is and why we should too.
Greg Gifford is not just a name in the SEO world; he’s a force to be reckoned with. As the COO of Search Lab Digital, Greg has shared his expertise globally, helping businesses enhance their online presence. Known for his engaging and practical approach to local SEO, Greg is the go-to guy for anyone serious about mastering the art of search engine optimization.
What We Discuss In This Episode:
In this episode, Greg Gifford and I dive into the ever-changing world of SEO. We kick things off by talking about the evolution of SEO and how it's been as unpredictable as the Marvel Universe, emphasizing the importance of staying agile and innovative to keep up with Google's algorithm updates.
While there's a lot of buzz about AI's impact on SEO. Greg demystifies these claims, explaining why AI tools are not the ultimate game-changers some believe them to be. "AI isn't the magic bullet for SEO. It's a tool that needs careful handling and human oversight to ensure quality."
Content is king, but context is the emperor. Greg stresses the necessity of creating valuable, relevant content that answers your customers' questions. "Anticipating customer questions and providing those answers is crucial," he says. We explore beyond keyword stuffing to a more holistic approach, aiming to help your business stand out and foster deeper engagement with your audience.
Thanks, Greg Gifford!
If you enjoyed this episode featuring Greg Gifford, support us by clicking the links!
Connect with Greg Gifford on LinkedInListen to the full episode for insights and context from Greg Gifford!
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
Sell Smarter, Not Harder
AutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.
AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.
Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.
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Ryan Stewman (a.k.a Hardcore Closer) has never had a salaried job in his life. He has a real 'eat-what-you-hunt' mentality which fosters his consistent entrepreneurial approach to sales.
In this special rewind episode, we revisit a timeless conversation with Ryan Stewman. Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique way of viewing everyday challenges that every car pro faces.
What We Discuss in This Episode:
We start by digging into what really sets a closer apart from just a salesperson. Trust me, there's a big difference. Ryan shares why being a closer is about more than just making the sale—it's about sealing the deal and getting paid.Ryan doesn’t pull any punches when it comes to the stereotypes that plague our industry. He talks about how to rise above the negative perceptions and build genuine trust with your customers. His approach is all about honesty and transparency—being real with people so they can be real with you.
One of the standout moments in our chat is when Ryan breaks down the art of persistence. He shares some killer examples of how sticking to your guns can turn a no into a yes. This is about mastering those tough conversations and never shying away from asking for the business.
Play the game
Not only is it vital to know the game you're playing, but you need to be willing to play it.
It's crazy how many car pros complain about the negotiation process when working a car deal, but that's just part of the game. If you take the time needed to know how to navigate the game, your chances of winning increase exponentially.
Thanks, Ryan Stewman!If you enjoyed this episode featuring Ryan Stewman, support us by clicking the links!
Connect with Ryan Stewman on LinkedinListen to the full episode for insights and context from Ryan Stewman
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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Hey gang, welcome to this episode! Today, we’re not just in any studio – we’re recording right from inside the new 800% Elite Auto dealership with none other than Glenn Lundy himself.
Glenn Lundy is a trailblazer in the automotive industry with a refreshingly unconventional approach to running dealerships. As the founder of 800% Elite Auto, he has pioneered a unique integration of leadership development and media into his business model. Glenn’s mission is clear: to transform the car buying experience and dealership culture by putting people first.
What We Discuss In This Episode:
In this episode, we discuss Glenn Lundy’s transformative vision for 800% Elite Auto. Glenn shares that his dealership would be a leadership development academy first, a media company second, and a car seller last. This revolutionary approach shifts the focus from just moving vehicles off the lot to nurturing and empowering leaders, ensuring that the dealership’s success is built on a foundation of strong, capable individuals.We also discuss why the podcast studio was the first priority in the dealership, while also discussing the key habits that help him recognize and seize opportunities, the importance of a morning routine, acting with urgency, and assessing opportunities quickly.
One of the most intriguing aspects of Glenn’s method is his no-schedule policy. He explains how this policy fosters a culture of responsibility and high performance. By treating team members as adults, this approach challenges traditional workplace structures, emphasizing trust and empowerment over micromanagement.
Thanks, Glenn Lundy!If you enjoyed this episode featuring Glenn Lundy, support us by clicking the links!
Connect with Glenn Lundy on LinkedinListen to the full episode for insights and context from Glenn Lundy
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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So a month and a half ago, Glenn Lundy, President of 800% Elite Automotive Club, called me. He said "Michael, I have the opportunity to build a dealership from the ground up, but I want it to be different. I want it to be a leadership training company that just so happens to sell cars." A few days later, he calls me back. He says. "It's happening, Do you want to be involved?" My immediate response? Heck yes!
There I said it, we're building a dealership from scratch!
For those who may not know, Glenn was the general manager of the highest-volume Chevy store in America. He grew that store's sales by 800% in just five years, selling thousands of vehicles per month in a small town. When Glenn left the dealership, he founded the 800% Elite Automotive Club, teaching others how to achieve similar success.
This episode is packed with insights on how we're transforming the dealership model.
We're rethinking everything about how a dealership operates. We’re embracing the mess, finding innovative solutions, and redefining what a dealership can and should be. This episode will give you a sneak peek into our thought process, challenges, and the exciting journey ahead. If you’re in the automotive industry or just love a good underdog story, this is a must-listen.
Thanks, For tuning in!
If you enjoyed this episode, support us by clicking the links!
Connect with Michael Cirillo
Connect with Michael on LinkedIn⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
CLICK HERE to learn more about The Dealer Playbook!
Sell Smarter, Not Harder
AutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.
AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.
Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.
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Are you ready to revolutionize your approach to Business Development Centers (BDC) and transform your dealership's operations?
In this episode I sit down with Anthony Alagona, the founder of Appointments That Show and a true BDC master. Anthony's innovative strategies and relentless discipline have made him a leading expert in the industry, and he's here to share his secrets with you.What We Discuss in This Episode:
We dive deep into the core principles that drive BDC success. You'll discover the importance of persistence and consistency, both in personal fitness and professional endeavors. Anthony's daily fitness routines serve as a powerful metaphor for the kind of discipline required to excel in BDC operations. Learn how to create a culture of accountability, set and achieve daily, weekly, and monthly benchmarks, and enhance your customer experience through effective communication and CRM optimization.
A few takeaways
Effective Communication: Learn how to improve communication between your BDC, sales floor, and management team to enhance customer experience.CRM Optimization: Get practical tips on leveraging CRM tools to personalize and elevate customer interactions.Hospitality and Accountability: Understand the importance of creating memorable customer experiences and setting benchmarks to ensure consistent performance.Anthony’s insights are not just theoretical—they’re proven strategies that can help you increase appointment show rates and boost overall customer satisfaction.
Thanks, Anthony Alagona!
If you enjoyed this episode featuring Anthony Alagona, support us by clicking the links!
Connect with Anthony Alagona on LinkedinListen to the full episode for insights and context from Anthony Alagona
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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Jonathan Sewell, affectionately known as "Jonathan Sewell Sells," has spent two decades in the car industry, transforming from a sales rookie to a YouTube sensation. His deep understanding of automotive sales and his innovative approach to digital marketing have made him a standout figure at Mitchell Mazda and beyond. With a knack for creating engaging video content, Jonathan has built a loyal following and significantly boosted his dealership's visibility.
What We Discuss in This Episode:
In recent years, car dealership videos have become an essential marketing tool for dealerships. These videos showcase a dealership’s inventory, highlight special offers, and promote its brand. With the rise of digital marketing, car dealerships should invest in video production to keep up with the competition. A well-produced car dealership video can capture the attention of potential customers and help establish the dealership as a trusted source of quality vehicles.
Car dealer video marketing is more effective than images and texts in creating powerful content and promoting your car dealership inventory video. In this episode, Jonathan discusses the impact of video content on his career and sales performance. He highlights the significance of creating informative and engaging videos that address common customer queries. Jonathan's videos have become a valuable resource for car buyers, from explaining car features to demonstrating how to use specific functionalities.
Drawing from his experience, Jonathan emphasizes the importance of SEO in video marketing. He shares how strategically titled videos and relevant content can enhance visibility and attract a larger audience. His advice on optimizing video descriptions, tags, and keywords is a goldmine for anyone looking to improve their online presence.
Thanks, Jonathan Sewell!
If you enjoyed this episode featuring Jonathan Sewell, support us by clicking the links!
Connect with Jonathan Sewell on YoutubeListen to the full episode for insights and context from Jonathan Sewell
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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In today's episode, I sit down with my good friend Colby Joyner, a renowned expert in the automotive industry, to discuss "Three Ways to Increase Operational Efficiency Using Your Existing CRM." With years of experience in dealer groups and a keen understanding of CRM optimization, Colby helps dealerships streamline operations and maximize efficiency.
What We Discuss in This Episode:
The Key to Proper CRM Management: Understand the critical role your CRM plays and why managing it effectively can revolutionize your operations.Actionable Tips for Immediate Improvement: Colby shares three powerful strategies that you can implement right away to see tangible results.Real-World Insights and Best Practices: Learn from Colby’s vast experience with dealer groups and get practical advice tailored to your dealership’s unique needs.But that's not all. Colby and I dive deep into:
The difference between merely using your CRM and actively managing it.How to unify your team’s language and approach to maximize CRM efficiency.The secrets to leveraging CRM data to boost engagement and sales.Colby emphasizes the critical role a CRM plays as the foundational operating system of a dealership. He highlights the gap between merely using a CRM and actively managing it to achieve optimal results. Colby stresses the importance of viewing the CRM not just as a tool for daily operations but as a dynamic system that needs active management. "It's like receiving a vehicle that has zero accessories," he explains. "You need to tune and build it to suit your dealership's unique needs."
We also dive into the reasons why many dealerships fail to utilize their CRMs effectively.
Thanks, Colby Joyner!
If you enjoyed this episode featuring Colby Joyner, support us by clicking the links!
Connect with Colby Joyner on LinkedInListen to the full episode for insights and context from Colby Joyner!
⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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Evan Walters is a powerhouse in the automotive finance industry. With a career that started at the age of 17, detailing cars, Evan quickly rose through the ranks, mastering sales, management, and finance. He has now contracted over 8,000 deals in less than five years, averaging $3,000 per car. As the Finance Director at 800% Elite Automotive Club, Evan brings unparalleled expertise and insight into what it takes to achieve extraordinary success in the automotive finance world.
What We Discuss In This Episode
Evan’s shares his journey in the automotive industry, starting from a humble beginning at 17 years old, detailing cars, and rising to become a top finance director. We delve into his incredible path to success, exploring how he managed to sell 25-30 cars a month early in his career and transitioned into finance, where he truly made his mark.
One of the main themes of our discussion is the power of volume in the automotive finance industry. Evan shares how his dealership’s approach to high volume allowed him to learn and adapt at an accelerated pace. Handling 150-200 deals a month per finance manager, compared to the industry standard of 60-70, provided Evan with a unique perspective and a wealth of experience.
This episode is a goldmine for anyone in the automotive finance industry looking to elevate their game. Whether you're new to the field or a seasoned professional, Evan's His insights are not only valuable but also actionable, providing a roadmap for anyone looking to elevate their performance in automotive finance. This conversation is a must-listen for those aiming to break boundaries and achieve remarkable success in their careers.
Thanks, Evan Walters!
If you enjoyed this episode featuring Evan Walters, support us by clicking the links!
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Connect with Michael Cirillo
Connect with Michael on LinkedInSell Smarter, Not Harder
AutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.
AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.
Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.
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Welcome to this special solo episode, as I celebrate ten years of unforgettable moments; I can't thank you enough for always being here with me every Thursday. Ten years ago, I took a leap of faith and launched the Dealer Playbook Podcast. From the nerve-wracking moment of hitting "publish" to the surreal experience of seeing our show hit "New and Noteworthy" on iTunes within 48 hours, it's been an incredible journey.
We've hosted industry giants like Dr. Willie Jolly, Gary Vaynerchuk, and Grant Cardone, and we've been honored with global recognition, listing among the top 300 podcasts in the world.
But amid the success and milestones, there came a time when I felt the initial spark fading. Producing the show started to feel routine, and I found myself getting bored. The excitement that once fueled my passion for creating meaningful content seemed to dwindle. We've all been there before right?
As I reflect on this journey, I've realized how crucial it is for all of us to take a step back and reevaluate after every significant milestone. Whether you're running a podcast, managing a business, or pursuing personal goals, it's essential to pause and assess where you are and where you're headed. This period of introspection allows us to realign our efforts with our core values and passions, ensuring that we continue to grow and evolve in meaningful ways.
But this brings us to a pivotal question: Is this the end of the Dealer Playbook Podcast? As we celebrate a decade of incredible moments, the uncertainty of the future looms large. The industry is evolving, and so must we. Will the Dealer Playbook continue to be a beacon of practical wisdom, or is this the final chapter?
Join me in this episode as I unveil the next steps and share my vision for the future. The answers lie ahead, and I promise it's a journey worth taking.
Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
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Hank Ebeling is the Owner and Lead Coach at H4 Training. With a background in the fitness industry and a deep understanding of hospitality, Hank has honed his skills in delivering exceptional customer experiences. His expertise has helped numerous small businesses differentiate themselves through superior service, making him a sought-after consultant and author of "Crushing the Competition with Service."
What We Discuss in This Episode:
In this episode I sit down with Hank Ebeling to uncover the secrets of turning customer service into a formidable competitive advantage. Hank passionately discusses why exceptional customer service is the best marketing strategy a business can have. He argues that many business owners underestimate the power of outstanding service as a competitive advantage. Good customer service is not enough; it must be exceptional to create "walking billboards" for your business. Hank shares insights on how businesses can invest in their teams, hire the right people, and provide proper training to ensure that customer service becomes a true differentiator.
We explore the idea that hospitality and genuine customer care are teachable skills. Hank shares his belief that many businesses become tone-deaf to customers' needs because they are too focused on their own objectives. He stresses the importance of shifting from an ego-driven mindset to one that prioritizes serving customers. This shift not only enhances customer satisfaction but also drives long-term business growth.
Tune in as we discuss the critical mindset shifts needed to prioritize customer service, the tangible benefits it brings, and practical steps to implement these strategies effectively.
Thanks, Hank Ebeling!
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Connect with Michael Cirillo
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More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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Tustin Ulrich is the General Sales Manager at Roper Kia. In this episode, we discuss his inspiring journey of self-improvement, leadership, and maintaining balance in a demanding industry.
Tustin’s personal journey is equally compelling—he has successfully managed a significant weight loss, focused on personal growth, and developed a mindset that prioritizes grace and intention.
What We Discuss in This Episode
Before we begin, I want you to self-reflect on these 3 questions...
How often do you take the time to reflect on your personal and professional life with genuine intention?What small daily habits can we adopt to start seeing significant changes in our overall growth?How can leaders in demanding industries cultivate a culture that prioritizes both personal well-being and professional success?In this episode, we discuss just that: Tustin shares his strategies for managing his responsibilities as a general sales manager, entrepreneur, investor, and dedicated family man. He emphasizes the importance of living intentionally and cultivating a forward-thinking mindset. This mindset, he explains, has been crucial in helping him manage the various aspects of his life without feeling overwhelmed.
Tustin’s journey is a powerful reminder that success isn’t just about professional achievements but also about personal growth, intentional living, and leading with grace. Tune in to this insightful conversation to gain valuable perspectives that can help you navigate your own challenges with a renewed sense of purpose.
Thanks, Tustin Ulrich!
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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We're in a fascinating time for the automotive industry. Electric vehicles are on the rise, consumer expectations are evolving, and dealerships need to adapt to stay ahead of the curve.
Today, I'm thrilled to be joined by James Ricci, President of Roy Foss Automotive Group, a leading dealership group consistently recognized for its innovation and customer focus. As President of Roy Foss Automotive Group, he oversees a network of dealerships known for their commitment to providing exceptional customer experiences and embracing cutting-edge technologies.
What We Discuss in This Episode
The Evolving Landscape of Automotive Retail: James shares his perspective on the rise of electric vehicles and how dealerships need to adapt their operations and customer service strategies to meet the changing needs of consumers.Building a High-Performing Team: We delve into James's philosophy on creating a winning team culture that prioritizes employee development and customer satisfaction.Leveraging Technology for Success: James discusses the role of technology in streamlining dealership operations, enhancing the customer journey, and staying competitive in a digital age.Future-Proofing Your Dealership: James provides actionable strategies for dealerships to prepare for the ever-evolving automotive market and ensure long-term success.This is just a taste of the insightful conversation we had with James Ricci. There are so many more nuggets of wisdom and practical advice waiting for you in the full episode.
Thanks, James Ricci!
If you enjoyed this episode featuring Steven Posner, support us by clicking the links!
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
More Dealers Are Choosing To Partner with FlexDealer
Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.
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Joe St. John, a dynamic innovator in the automotive space, brings a wealth of experience to the table. With a keen eye for identifying industry challenges and a passion for crafting innovative solutions, Joe's journey from disenchantment to reimagining the digital retail landscape is nothing short of inspiring.
What We Discuss In This Episode:
Joe provides invaluable insights into the challenges faced by dealerships in adapting to digital retailing. Drawing from his extensive experience, Joe articulates the disconnect between the promise of digital retailing and its practical implementation, highlighting the need for solutions that streamline the car-buying process while enhancing the customer experience.
Throughout the episode, Joe's passion for problem-solving shines through, as he reflects on his role in driving innovation within the automotive sector. From his grassroots approach of immersing himself in dealerships to understand their pain points firsthand, to his pivotal role in shaping AutoFi's mission to revolutionize the car-buying journey, Joe's dedication to effecting meaningful change is palpable.
Ultimately, our conversation serves as a poignant reminder of the transformative power of technology when harnessed with purpose and empathy. By embracing simplicity, focusing on real-world challenges, and fostering genuine connections, Joe exemplifies how technology can be wielded as a force for positive change, both in business and in life.
Thanks, Joe St. John!
If you enjoyed this episode featuring Joe St. John, support us by clicking the links!
Connect with Joe St. John on LinkedInListen to the full episode for insights and context from Joe St. John!
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Connect with Michael Cirillo
Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!
Sell Smarter, Not Harder
AutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.
AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.
Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.
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