Эпизоды
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Welcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses actionable strategies on how to optimize customer journeys, go beyond traditional metrics, and embrace AI for both front-end and back-end retail innovation.
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Welcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm, Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they’ve scaled personalized product experiences, optimized supply chain operations and maintained resilience in uncertain times, customer experience, and operational agility. Anna discusses actionable insights on leveraging real-time data for decision-making and ensuring customer loyalty remains the cornerstone of growth.
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Welcome to the 71st episode of Ecommerce Toolbox: Expert Perspectives eTail Series! This time, host Kailin Noivo sits down with Ron Ijack, CTO at Knix, for an in-depth discussion on the evolving role of technology in retail, his experiences leading tech at major brands like Canada Goose, Roots, and Knix, the shift from custom-built systems to SaaS solutions, and how businesses can better integrate technology to drive efficiency and sales. Ron discusses actionable insights on balancing innovation, reducing tech bloat, and making technology a true business enabler rather than a distraction.
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Welcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords to drive meaningful growth through technology innovation.
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Welcome to the 69th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with David Cost, Chief Digital Officer at Rainbow Shops, for an in-depth discussion on how omnichannel strategies drive business growth. From leveraging ship-to-store programs to optimizing mobile app engagement, David discusses actionable strategies to help businesses navigate the evolving landscape of retail. Learn how to balance digital innovation with traditional retail fundamentals for sustainable success.
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Welcome to the 68th episode of Ecommerce Toolbox: Expert Perspectives - this time, host Kailin Noivo sits down with Alexandria Sims, Vice President of Transformation at Sleep Country, for an in-depth discussion on how digital transformation drives business growth. From aligning technology investments with strategic goals to maintaining stability amidst innovation, Alex discusses actionable strategies to help businesses navigate the complexities of transformation. Learn strategies for connecting digital transformation initiatives to achieve tangible business outcomes.
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Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data to optimize customer experiences, the role of AI in personalization, and the challenges of navigating cultural differences in global markets. Learn strategies for driving customer satisfaction, transforming digital platforms, and staying ahead in the evolving Ecommerce landscape.
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Welcome to the 66th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Andrew Burton, the new CEO of commercetools, for an in-depth discussion about his transition into leadership, his career so far, the evolution of composable commerce, and the future of the Ecommerce landscape. Andrew shares insights into commercetools commitment to providing flexibility, transparency, and innovation for brands aiming to deliver world-class customer experiences, from the importance of milliseconds in performance to the strategic prioritization of roadmaps.
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Welcome to the 65th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Jenna Flateman Posner, Founder of Chief Digital Agency, for an in-depth discussion on how AI is reshaping retail. Jenna shares her journey from retail tech to leading digital transformations for major brands. Jenna discusses actionable strategies for aligning technology with consumer needs, from optimizing fraud detection to enabling conversational search. Learn how AI can simplify operations, enhance customer service, and drive profitability while keeping your brand competitive in today’s digital-first landscape.
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Welcome to the 64th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Alexis Katsafanas, Head of the Unilever Prestige portfolio, to discuss the evolving landscape of ecommerce in the beauty and luxury sectors, the importance of a customer-first mindset, and the balance between brand identity and market trends. Alexis shares actionable strategies for fostering a customer-first mindset, leveraging data-driven decision-making, and balancing brand authority with market demands. Gain insights into the challenges of personalization, the art of experimentation, and the delicate balance between maintaining luxury positioning and meeting customer expectations.
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In this Greatest Hits episode of The Ecommerce Toolbox: Expert Perspectives, Christopher Cowger, Senior Vice President of Global Ecommerce and Online Experience at Dell, shares invaluable insights on balancing AI innovation with customer trust. He explores how Dell is revolutionizing ecommerce through generative AI while maintaining brand identity, discusses the importance of building diverse teams, and reveals strategies for integrating AI across both customer-facing and operational aspects of the business.
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James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives. Composable commerce is very close to James’s heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being able to offer tailored, flexible digital experiences for brands across multiple channels is a meaningful goal to aim at. Listen to James and Kailin’s discussion on aligning business goals with your platform architecture and why it’s crucial to start with KPIs before diving into headless solutions. You’ll soon discover why composable is more than just a buzzword.
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Welcome to the 61st episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Gabriel Yanko, Senior Manager Ecommerce at ASICS Canada Corporation, for an in-depth discussion on how he has transformed ASICS’ direct-to-consumer (DTC) ecommerce presence in Canada. Gabriel shares his journey of building ASICS’ ecommerce operations from scratch, balancing data-driven decision-making with customer feedback, and adapting to the fast-changing expectations of modern consumers. From leveraging social commerce to managing retailer partnerships, Gabriel offers practical insights into driving growth while maintaining a seamless customer experience. Join us to learn how staying focused on the basics can lead to lasting Ecommerce success.
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Leo Griffin is the former VP and Global Head of Consumer Technology at Hanesbrands and Kailin Noivo’s guest on the new episode of Ecommerce Toolbox: Expert Perspectives. Speed and innovation have the spotlight shone on them in this intriguing episode. Leo and Kailin’s conversation centers around agile methodologies, global value stream teams, and the pivotal role of site speed in driving business growth. With the experience he’s gained from a diverse career spanning strategy consulting, venture capital, entrepreneurship, and executive leadership at major global brands, Leo is a font of knowledge for anyone looking for expert insights. Tune in to hear all about leading tech in multibrand companies, leveraging personalization through CDPs, and the tricky task of embracing innovation without sacrificing quality.
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Thomas Mulreid is the VP of Sales at Orium and he was Kailin Noivo’s latest guest on Ecommerce Toolbox: Expert Perspectives. Thomas shared his journey from finance through the tech world, and eventually landed at Orium, just at the very moment that the pandemic started to reshape how we work. Now, he’s an expert in the changes that are reshaping the world of ecommerce: headless and composable commerce. In this conversation, Thomas reflects on how Orium has helped brands to quickly create tailored digital experiences with cutting-edge composable strategies. They also explore the pivotal role of MACH architecture in building the sort of flexible solutions that can adapt as businesses grow. Tune in to hear practical advice and learn how innovation and best practices are shaping the future of online shopping.
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In this episode of Ecommerce Toolbox: Expert Perspectives, Kailin Noivo interviews Rohit Nathany, Chief Product and Technical Officer at Mejuri, a leading luxury jewelry retailer. Rohit shares insights from his diverse background, including experiences at HelloFresh, Amazon, and a manufacturing startup he founded. At Mejuri, Rohit oversees engineering, product, and marketing, drawing on his broad expertise across supply chain, operations, and finance. Tune in for Rohit’s unique approach to balancing tech customization and business growth, with insights on scaling innovation, managing tech debt, and fostering customer-centric digital experiences
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Kailin Noivo’s guest this time on Ecommerce Toolbox: Expert Perspectives is Meenakshi Lala, CEO of UrbanStems. Drawing on her two decades in fashion retail, Meenakshi explores her pivot to the floral industry, explaining how her experience helped her drive the customer-focused ecommerce process that UrbanStems wanted to employ. The pair delve into all the challenges that come with stocking and delivering a perishable product sourced from 11 countries across 48 U.S. states. Innovation and AI is relevant to all industries, and for Meenakshi, it has been a gamechanger in how they deal with customers and maintain dynamic stock levels. This is the company’s key instrument in avoiding wastage and keeping profit margins high. Join the conversation now to learn more.
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In this episode of the Ecommerce Toolbox: Expert Perspectives podcast, host Kailin Noivo interviews Chris Meystrik, CTO of Jewelry Television (JTV). Chris draws insights from his extensive career, from early work at WebMD and Oracle to leading JTV's tech-driven ecommerce strategy. He discusses the challenges of integrating live TV broadcasts with ecommerce, emphasizing real-time data flows that support a unique customer experience. Chris also delves into JTV's recent re-platforming efforts and the decision-making process behind taking that step. How do we decide as technology experts when is the right time to re-platform? Tune in to find out the answer to this question and more, as Chris and Kailin investigate the intersection of technology, live TV, and ecommerce, and how JTV leverages these to drive innovation.
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In this episode of the E-commerce Toolbox: Expert Perspectives podcast, host Kailin Noivo interviews Dileep Marway, VP of Engineering and Technology at AND Digital. Dileep shares insights from his diverse career journey, beginning with a degree in pharmacy and transitioning to computer science, where he discovered his passion for aligning technology with people. He discusses his experiences at organizations like The Economist and SHL, emphasizing the importance of cultural transformation in tech-driven environments. Dileep also explains how a people-centric approach enhances digital transformation, improves team dynamics, and ultimately drives business success. Tune in as he explores the critical balance between cultural and digital transformation, the role of leadership in fostering innovation, and the challenges businesses face in today’s rapidly evolving landscape.
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In this episode of the E-commerce Toolbox: Expert Perspectives podcast, host Kailin Noivo interviews Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a prominent Omni Channel retailer. Jeff, who has an extensive background in retail and digital strategy, shares insights from his 11 years at Floor and Decor, discussing his journey from graphic design to leading e-commerce initiatives. He elaborates on the multifaceted responsibilities of his role, emphasizing the importance of cross-departmental collaboration to ensure a unified customer experience across channels. Tune in to explore how Floor and Decor is addressing the challenges of modern retail and striving for seamless integration between online and in-store interactions.
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