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Are you ready for a mind-blowing revelation? The unexpected truth about boosting your golf coaching business's profitability and efficiency will leave you in awe. Get ready to discover a game-changing approach that's surprisingly effective in increasing your income and the satisfaction of your students. Curious to know more? Tune in for some eye-opening insights that will revolutionize your golf coaching career.
Christofer Nassil, a golf enthusiast and seasoned business coach, has made significant strides in the golf coaching industry with his innovative model for helping golf instructors scale their business and make more money. Originating from the north of Sweden and drawing on his background in coaching salespeople, Christofer has implemented a unique sales strategy and system within the golf coaching realm that’s generating real results for golf professionals. Through his Golf Coach Academy online learning platform, Christofer has introduced a pioneering approach, enabling golf coaches to emphasize the “sale of scores” to clients, resulting in improved profitability and elevated value for their students. His unconventional methods have positioned him as a notable figure in the industry in Europe, sought after for his expertise and achievements in enhancing the business of golf coaching.
In this episode, you will learn about:
Mastering a New Business Model for Golf Coaches: Learn how to maximize your profitability and efficiency as a golf instructor, taking your coaching career to the next level.Unlocking Secrets to Improving Golf Scores without Changing Swing: Discover innovative techniques to help your clients achieve better scores on the course, without needing to overhaul their swing mechanics.Golf Coach Academy Success Stories: Hear inspiring stories of golf coaches who have achieved remarkable success and learn how you can apply their strategies to elevate your own coaching journey.Engaging Students During Golf Lessons: Explore effective ways to captivate and motivate your students during golf lessons, creating a more enriching and satisfying experience for both you and your students.Embracing the Head Coach Method in Golf Instruction: Uncover the benefits of adopting a head coach approach in your golf instruction, and how it can lead to increased income and client satisfaction.The resources mentioned in this episode are:
Search for Golf Coach Academy online to access the e-learning platform and business support community for golf instructors. The platform offers access to all the information, trainings, and books for a low monthly fee, with the option to cancel anytime.Find the book Shoot Lower Scores on Amazon, which serves as a handbook for golf coaches to use in their coaching methods. The book provides 25 steps to shooting lower scores, focusing on strategic improvements rather than swinging technique.Follow Christofer on social media for updates and insights into his coaching methods and business support for golf professionals and clubs. Direct message him for any questions or inquiries.Reach out to Christofer for personalized support and guidance in implementing the head coach method and improving the business model for golf coaching. He offers direct messaging and video support to assist with any queries or challenges.Consider joining the Golf Coach Academy platform to gain access to valuable resources, support, and guidance for golf clubs and professionals. The platform aims to fill the void in the golf coaching community and help cluTo learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Do you want to revolutionize the way crisis management is handled in your club and improve communication? Get ready to uncover solutions that will enhance crisis management and communication within your club. Get ready to amplify your crisis management abilities and effectively communicate within your club.
Our special guest is Corey Saban.
Corey Saban is an Emmy-nominated journalist and crisis management expert with years of experience in the club industry. As the founder of CS Media Works, Corey focuses on providing leadership and communication guidance to clubs, emphasizing the significance of crisis management, effective communication, and marketing plans. With his real-world expertise and insightful approach, Corey brings a wealth of practical knowledge to help club managers and leaders navigate challenging situations and enhance their crisis management abilities. His engaging storytelling and practical strategies ensure that clubs are well-prepared to handle various crisis situations with confidence and clarity.
In this episode, you will be able to:
Understand crisis management techniques for clubs and stay prepared for any situation.Learn how to build strong relationships with the media to effectively communicate your club's message.Find out how to navigate challenging scenarios confidently as a club manager and maintain a positive environment.Recognize how to enhance diversity, equity, and inclusion within your club through specialized training.Better harness the power of storytelling to elevate your club's brand and engage members effectively.Mastering Crisis Management in Clubs
Corey Saban’s insights exemplify the crucial role of proactive crisis planning in the club industry. Less than ten percent of clubs have a comprehensive crisis management strategy, often neglecting potential crises such as theft or harassment. Corey’s key advice involves creating crisis teams, preparing holding statements for media inquiries, and recognizing the significance of effective communication in shaping the narrative during a crisis.
The resources mentioned in this episode are:
Connect with Corey Saban on LinkedIn by searching for his name and sending him a message expressing your interest in his services or expertise.Visit Corey Saban's website, csmediaworks.com, to learn more about his services and to reach out to him via email or by filling out a contact form.Consider reaching out to Corey Saban for a consultation or to discuss your specific challenges in the areas of crisis management, storytelling, communication, and diversity, equity, and inclusion.Explore the possibility of having Corey Saban as a speaker for your event or organization by contacting him through his website or LinkedIn.Take advantage of the opportunity to receive free advice from Corey Saban by initiating a conversation with him about your business needs and challenges.To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Join us as we delve into the world of golf with Nacho Giraldo, a philanthropist and advocate for Park Golf. Park Golf is an exciting initiative to bring the game of golf to new generations of young golfers. Park Golf will give kids an opportunity to experience the thrill of golf by breaking the barriers of access, cost, time, and intimidation.
On this episode of the GIG Podcast, discover the barriers to golf participation and the innovative solutions needed, but be prepared for a shocking revelation that leaves the future of the game in uncertainty. Tune in and brace yourself for the unexpected twist in the world of golf.
Our special guest is Nacho Giraldo.
Nacho Giraldo, a passionate advocate for expanding golf's accessibility, brings a unique perspective to the industry. Hailing from Colombia, his early experiences with golf were limited by the sport's elitist nature. His dedication to breaking down participation barriers led him to champion initiatives like Park Golf, reflecting his commitment to making the game more inclusive. With a background encompassing philanthropy, investing, and strategic planning, Nacho's multifaceted approach offers an insightful contribution to the dialogue surrounding golf's growth and diversification.
“Where are those people coming from in 30 years? Make sure you're getting them today”. - Nacho Giraldo
In this episode, you will be able to:
Overcome Golf Participation Barriers: Unlock the secrets to making golf more accessible for everyone.Embrace Park Golf as an Inclusive Solution: Discover the innovative approach to making golf enjoyable for all.Emphasize Importance of Diversity in Golf: Explore the benefits of a diverse and inclusive golfing community.Shape the Future of Golf and Preserve the Game: Uncover the strategies to ensure the longevity and relevance of golf.Addressing the Five Barriers to Golf Participation: Learn how to tackle the obstacles preventing broader golf engagement.Overcoming Golf Participation Barriers
The path to widespread golf participation demands a focus on breaking down barriers. This involves addressing issues of access, intimidation, diversity, time commitment, and expense. By tailoring solutions to the needs of the target demographic, golf can become a universal sport that appeals to wider, more diverse audiences.
The resources mentioned in this episode are:
Visit park-golf.org to learn more about the Park Golf movement and how it can benefit your local community and the golf industry.Consider donating to support the Park Golf initiative and help bring this innovative and inclusive golf experience to neighborhoods across the continent.Explore ways to break down the barriers to golf participation at your own golf club or facility, such as offering free junior golf programs, creating accessible and welcoming environments for diverse communities, and promoting a positive and inclusive golf experience.Connect with Nacho Giraldo and the Park Golf team to discuss potential partnerships, collaborations, or volunteer opportunities to support the growth of the game and the Park Golf movement.To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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The importance of inclusivity in the golf industry cannot be overstated. Fostering an inclusive environment is not only important when trying to be an employer of choice, but it also helps to create a welcoming atmosphere that allows all individuals to enjoy and participate in the sport. By promoting inclusivity, clubs can inspire positive change and ensure that everyone, regardless of their ability, has an opportunity to connect, learn and grow through the game and business of golf. From Todd Kierstead's and Jeremey MacRae's perspective, inclusivity is the right thing to do for both ethical and practical reasons. Todd, as the Founder of Paragolf Canada, is passionately committed to breaking down barriers for individuals with disabilities in golf, while Jeremey, as a club manager, understands firsthand the benefits of creating an inclusive environment that not only benefits the club, its members, and its employees, but also makes a meaningful impact on the lives of those often marginalized due to their disabilities.
In this episode of The GIG podcast, host Scott Masse talks with Todd Kierstead and Jeremey MacRae about the importance of inclusivity in the golf industry. Kierstead is the Founder of ParaGolf Canada, an organization dedicated to promoting inclusivity for individuals with disabilities in golf. MacRae is the General Manager/COO at Bayview Golf and Country Club in Toronto.
“It's about changing the mindset of the individual, of showing them that yes, they can play golf, but it's also now changing the mindset of the industry.” – Todd Kierstead.
Here's what we cover with Todd & Jeremey on this episode:
Explore the growing importance of fostering inclusivity within the golf industry.Delve into the unique obstacles disabled golfers encounter and potential solutions.Be inspired by the triumphant tales of inclusivity breaking barriers in golf.Unearth various initiatives aimed at advancing inclusive practices in golf clubs.Recognize the need for proactive efforts towards establishing inclusive golf environments.About Todd Kierstead & Jeremey MacRae
Meet Todd Kierstead, a passionate PGA member and the driving force behind Paragolf Canada, an organization committed to inspiring golfers of all abilities to reclaim their love for the sport, no matter their unique circumstances. Todd's unwavering dedication to giving a voice to individuals with disabilities is felt throughout the industry, making him a respected advocate for change. Alongside Todd, we are joined by Jeremey MacRae, the esteemed GM/COO of Bayview Golf and Country Club. Jeremey's extensive experience in the private club sector has led him to champion inclusivity in his workplace, making Bayview a shining example of a truly inclusive club.On this episode of The GIG Podcast, we'll show you the real impact of inclusivity in the golf industry and how to create a welcoming environment that truly attracts a diverse community of players and team members to your club. Don't miss out on the opportunity to make a difference and elevate your club to new heights of success!
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Does any of this feel familiar?
You’re frustrated from constantly having to repeat yourself and not being understood. You have anxiety from not being able to effectively express your ideas and having them fall on deaf ears. You feel powerlessness from trying different tactics to communicate your message, and not seeing the results you desire.
In a world of quick gratification, it can be difficult to effectively communicate as a leader. Poor communication can lead to confusion, frustration, and even discord in the workplace. Colin Cox, a leadership coach, knows all too well the importance of effective communication. Having served as COO of Demonware, and having begun work at Electronic Arts by the tender age of 15, Colin has developed a tremendous amount of experience in executive communication.
On this episode of The GIG Podcast, Colin shares with us his expertise on how to craft effective digital, verbal, and written communication and how to lead with the conclusion in order to capture the attention of your audience. So, if you're looking to improve your leadership communication skills, then this episode is for you!
"Having a key message and leading with your conclusion are two things that I've observed that help communication be a lot better received." – Colin Cox
Here's what we cover with Colin Cox in this episode:
How Colin’s passion for video games and sports lead to his early career success at just 15 years old.What the importance of the "Bookending" technique is in effective communication.What the power of listening to the "environment” is, and how can it be used to craft a message for an audience.About Colin Cox
Colin Cox is a leadership coach and former COO of Demonware, the online studio for Activision. He has worked in the tech and gaming industry since he was 15 and is an expert in communication, leadership, and executive coaching.
Colin Cox was a high school dropout who found himself in a government funded program to help troubled teens. Through this program, he managed to get a work placement at Electronic Arts which changed his life. Through his passion for video games, ice hockey, and technology, he developed his interpersonal skills and found himself leading a team at EA by the age of 17. Through this experience, Colin developed key communication skills, such as getting to the point quickly, leading with a conclusion, and bookending. He has since used these skills to gain attention from a panel of judges for a prestigious industry award and to explain complex topics to his audiences. He believes that the most underutilized superpower of communication is actually the skill of listening.If you're seeking to achieve precise, articulate communication in your leadership, then don't miss this episode of The GIG Podcast! Be sure to join us as we provide the means for you to accomplish your goal of effective communication. Listen now!
BONUS! Colin as created a 20% discount code for GIG Nation for his Communicate Like a Pro online course. The code is GIG, and you can manually apply it via the website linked above, or access these direct checkout links with the code applied for USD and CAD buyers.
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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As employers in the hospitality industry, it can be hard to find and retain employees and doing so is essential for any hospitality-based business to succeed. It can also be difficult to create a workplace environment that is inviting and enjoyable for all team members.
On this episode of The GIG Podcast, James sits down with Robin Turnill, Founder & Managing Consultant of Pivot HR Services. Robin is an HR expert with experience in the golf and hospitality industry and has been working in the field of HR for over 20 years. Tune in as Robin shares her tips on becoming an employer of choice to attract and retain employees and listen as Robin speaks to the need to create an inclusive and diverse workforce. Robin also discusses the importance of providing unique perks and opportunities for learning and career development, and dives into the three most important factors for employees that make an employer of choice: feeling valued and recognized, seeing learning opportunities, and feeling fairly compensated. Robin also emphasizes the importance of and outlines the “how-to” of creating a workplace culture where employees feel valued, recognized, and respected.
"If you're an excellent employer, if you're an employer of choice with a strong brand, with a reputation of treating people really well, then I think that word gets out and travels quickly." – Robin Turnill
Here's what we cover with Robin Turnill in this episode:
How to create a workplace culture that makes you an employer of choice in the modern age.What strategies can be used to ensure an inclusive and diverse work environment.How to navigate the balance between respecting employee individualism and meeting member & customer expectations.About Robin Turnill
Robin Turnill is the Founder and Managing Consultant of Pivot HR Services, an HR expert with experience in the golf industry with 20 years of experience in human resources. She specializes in leadership development, employee relations, and creating inclusive and diverse workforces.
Robin has a Masters Degree in Human Resources Management from York University, a Bachelor of Arts Degree in Psychology from the University of British Columbia, and a Post-Diploma in Human Resources Management from BCIT. She has a Diversity and Inclusion Certification from Cornell University and is a Certified Professional Coach (CPCC) through the world renowned Co-Active Training Institute. Robin holds her designation in the United States from the Society for Human Resource Management as a Senior Certified Professional (SHRM-SCP) and has been conferred the highest designation in HR in Canada as a Fellow Chartered Professional in Human Resources (FCPHR).
Are you failing to find and retain great team members to take care of your club’s members and guests? Are you struggling to create a diverse, equitable, and inclusive workplace environment? Join us to hear how Robin is helping clubs just like yours thrive with her expertise. Listen now!
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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On this episode of The GIG Podcast, we are talking to Ben Lorenzen, the Creative Director, Chief Memory Officer, and Director of Vibe at Champions Run in Omaha, NE. Ben has been in the club industry for nearly a decade and has also become a popular public speaker where his purpose is to inspire people to be greater than they thought they could ever be!
On this episode, Ben shares his unique approach to club marketing which is based on creating magical moments and memories for members, as well as understanding how to successfully communicate with different generations of members within the club. Through the art of storytelling, Ben has helped triple the revenue at Champions Run and, on the podcast, Ben details many of his best practices which have been instrumental in creating experiential connections for the members of Champions Run. So, if you’re a club manager wondering what the most effective tactics for driving revenue and creating memorable member experiences are, stay tuned as Ben Lorenzen reveals all.
"My job is just to create magical moments and memories for our members. I mean, in a sense, all I'm trying to do each and every day is just create magical experiences." - Ben Lorenzen
In this episode, you will learn about:
How Ben was inspired to become a public speaker by a regular contributor to GIG, and what he does to create magical experiences for club members.How Ben communicates to different generations of club members, and the importance of planning for the future.How Ben finds inspiration for creative events and activities by borrowing ideas from social media.About Ben Lorenzen
After starting out as a lifeguard and a bag boy at a private club, Ben eventually used his skills in video production and marketing to become a creative driven marketing leader at Champions Run in Omaha, NE. Ben focuses on creating magical moments and memories for their members, and he has implemented things like the successful use of social media, text alerts, and the art of storytelling to improve the connection and communication with their members. Through inspiring ideas that he receives from TikTok and Instagram, Ben has developed numerous programs which have led to a positive response from members and guests and ultimately more memberships for their club.
Club managers have a lot to consider when it comes to driving revenue at their club. By understanding Ben Lorenzen's powerful tactics that he uses, club managers can ensure that their club is staying ahead of the competition and maximizing its potential. With the help of Ben's tips, you can create a unique, inviting atmosphere at your club that will keep your members coming back for more. Remember, you have the power to create magical moments and memories for your members - and with hard work, dedication, and these tactics, you can achieve the same success as Ben Lorenzen.
On this episode of The GIG Podcast, Ben proves that even traditional clubs can have success with creative ideas. Be sure to tune in now!
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Would you believe that the Club Management industry is one of the most challenging and difficult industries to succeed in? It takes a special type of person to thrive, and Tom Wallace is one of those people. With a career that spans from a young 14-year-old shoe shiner to his current role as a partner at one of the most respected consulting firms in the golf industry, Tom Wallace has seen it all.
On this episode of The GIG Podcast, Tom reveals his secrets to success and how he has successfully transitioned from a club manager to a consultant. He also outlines the traits that are critical for successful club management in this day and age, and how to find and work with great mentors. Be sure to tune in as Tom takes us through his career journey and provides some excellent insight into the world of Club Management.
"I always tell young people, if you're somewhere where you're not learning and you're not growing, you need to leave." - Tom Wallace
In this episode, you will learn about:
· Developing a Career in the Golf Industry: Learn from Tom Wallace's journey from club manager to consultant and his advice for young professionals on how to find a mentor and approach networking.
· Club Management Traits for Success: Understand the importance of self-awareness, mentorship and the necessary skill sets for successful club management in today’s world.
· The Role of a Club Manager: Discover how to be a “thought partner” for the members of a club and the importance of being creative, forceful, and respectful in disagreement.
About Tom Wallace
Before joining KOPPLIN KUEBLER & WALLACE in 2014, Tom served in club management at some of the country’s most recognized private clubs. Tom’s club management career spans over 25 years in the private golf, country, and community club industry.
Most recently Tom served as the General Manager/Chief Executive Officer for The Club at Mediterra in Naples, FL. He also applied his leadership skills for a decade as the General Manager/Chief Administrative Officer at Oakmont Country Club in Oakmont, PA, where the club, under his guidance, hosted three major championships in a seven-year period, including the 2010 U.S. Women’s Open, the 2007 U.S. Open and the 2003 U.S. Amateur. The USGA regarded the 2007 U.S. Open Championship as the “Gold Standard Open” for the modern era. Prior to that Tom spent fourteen years at The Country Club in Pepper Pike, OH.
In 2007, Tom received the Excellence in Club Management Award as the top performing manager, presented annually by McMahon Group, Club + Resort Business, National Club Association, and voted on by a panel of industry experts.
He has also been active in the Club Managers Association of America (CMAA) including numerous committee roles locally and nationally and served as the Pittsburgh Chapter President in 2010.
Are you a Club Manager looking to find a way to achieve career development success, but feeling stuck? If so, this episode is for you! Discover the traits of successful club management and how to develop a career in the golf industry with Tom Wallace on this episode of The GIG Podcast. Gain insight on how to be a thought partner for club members, the importance of self-awareness, mentorship and networking, and the essential skill sets for success.
Tune in now!
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Are you a club manager struggling to create an irresistible brand for your facility? If so, you’re not alone. With an estimated 38,000 golf courses on the planet, it’s difficult to differentiate yourself and capture your customer’s attention. On this episode of The GIG Podcast, we sit down with Gair Maxwell, a storyteller brand strategist and self-described history junkie who has shared speaking stages with icons such as Richard Branson and Gene Simmons. His book, BIG LITTLE LEGENDS, explores how everyday leaders build irresistible brands. Be sure to tune in as Gair shares his strategies for creating an unforgettable brand and if you’re ready to transform your club’s business and increase your bottom line, get ready to take some notes.
"Attention equals currency, which means any business leader today has got to be asking the question, how are we going to inspire people to pay attention to us?"
"Once you have their attention, then you can make a connection. Make a connection. Build a relationship. Build a relationship. You build trust. If you earn their trust, you earn their business."
In this episode, you will learn about:
1. The strategies Gair Maxwell used to help a small business in a highly competitive category become a $50 million enterprise.
2. How brand identity helps build an irresistible brand and how it will affect your marketing efforts.
About Gair Maxwell
Gair Maxwell is a storyteller, brand strategist and self-described history junkie who marvels at the sight and sound of a well-struck drive off the tee. A frequent-flying keynote speaker, Gair has shared speaking stages with icons such as Richard Branson and Gene Simmons, and was named Speaker of the Year by TEC Canada, the country's largest CEO organization.
Gair is also the author of BIG LITTLE LEGENDS which is a book about how everyday leaders build irresistible brands, which is exactly what we’re going to talk about on this episode of The GIG Podcast!
Discover the secrets to Irresistible Branding! Tune into this episode of The GIG Podcast with Gair Maxwell to find out how it's done.
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Are you looking for ways to make your golf club the safest place it can be for your employees, members, and guests? Safety and compliance are often overlooked components of running a successful golf club, yet they are essential - and Ben Gibson of The Toolbox Team knows this better than anyone.
On this episode of The GIG Podcast, Ben Gibson explains the importance of safety and compliance within the golf industry and how The Toolbox Team is helping golf clubs around the globe create a culture of safety and compliance. With his extensive background in management and leadership, Ben Gibson is the perfect resource to help golf clubs become the safest and most compliant places they can be. Tune in and learn how to create a culture of safety and compliance within your golf club.
"Great leadership leads to great staff, great systems, great culture, and great compliance." - Ben Gibson
In this episode, you will learn about:
1. How Leadership and Management Skills Apply to Safety and Compliance
2. The Role of Communication and Engagement in Compliance and SafetyBen Gibson is the founder of The Toolbox Team, an organization providing resources, support, training, and education to golf clubs around safety and compliance. With a background in business management, environmental science, and business leadership, Ben has a passion for helping people keep teams safe and reduce stress.
Ben has always been passionate about helping people and after high school, Ben decided to pursue a business management degree. Through his work in finance, he learned the importance of having systems in place and great leadership and how important they were to the success of a business. This led him to pursue a master’s in business leadership and ultimately start The Toolbox Team, which provides resources and training to golf clubs to help them keep their employees and guests safe. Ben's team helps clubs to build an understanding of safety and compliance into the DNA of the club, create a culture of safety and compliance, and provide evidence of risk assessment and control. They also provide software, an app, and resources that are tailored to the legislation of each club's region.Want to be ahead of the curve on safety and compliance? Get essential tips & resources in this episode of The GIG Podcast with Ben Gibson! Tune in now!
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Does any of this sound familiar? You're trying to increase inclusivity/eco-friendliness/year-round operations in your golf business, but you're not seeing results. You've been told to take action X, but it's just not working and you're feeling the pain?
On this episode of the GIG Podcast, innovative golf course owner and operator, Leonard Gendron, shares his secrets to success in attracting new business, becoming eco-friendly, and making his course a community hub.
"I think that for us here anyway, I think it's really about the leadership. So, it kind of comes from myself down to my managers, and then down to the employees…and they're super supportive."
In 2005, Leonard Gendron took over his family's golf course, which the property it sits on had been in his family since 1884. Since then, he has been working to make his own mark on the business. In 2019, he partnered with a local brewery to open the first craft brewery on a golf course in Canada. This was just the beginning of his efforts as he then took steps to make the golf course more ecologically friendly and inclusive to the community. In 2020, he started working on a TV show about the golf course, as well as adding on-site accommodations called Jupes.
Highlights from this episode of The GIG Podcast that you don’t want to miss include:
The property that Hammond Golf Club sits on has been in the Gendron family since 1884, and its owner/operator, Leonard Gendron, has been at the helm for 17 years.The Club has recently added a brewery, Jupes (a glamping-style accommodation), and a TV show to its repertoire in order to become more inclusive to the community and less dependent on weather-related golf revenues.Gendron credits his success to the team effort of his partners and employees, and advises others to find like-minded individuals to help achieve their business goals.Looking for innovative solutions to your golf business challenges? Look no further than this episode of The GIG Podcast!
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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In this episode of the GIG Podcast, we explore how to leverage the opposite summer seasons of Australia and Canada through an exchange program that imports golf course personnel between both countries. The goal is to make it easier for Canadian golf courses to recruit Australian-based grounds staff and vice versa.
EnvoyGolf in Australia and Fresh Golf Solutions in Canada are recruitment firms who specialize in golf. Together, with the endorsement and promotional support of the CGSA and NGCOA Canada, a new reciprocal working visa program for golf is being launched in Canada. All logistics, such as screening candidates, working visas, insurance, and travel arrangements will be professionally managed by EnvoyGolf, with support from Fresh Golf Solutions. The primary focus will be upon seasonal Grounds Staff. EnvoyGolf has had previous success implementing this same program between Australia and Scandinavian countries.
Highlights from this episode of The GIG Podcast that you don’t want to miss include:
· Find out what specifically are the labour challenges facing the industry?
· Learn about EnvoyGolf and what they are doing to help with this labour shortage issue?
· Hear about the numerous benefits of the cross-border program to the employees that participate in it.
· Understand the benefits of the cross-border program to the clubs that decide to get involved.
· Find out about how the visa process works for Canadians.
· Hear about some of the success stories relating to past participants from other countries in this program.
· Understand what the key factors one should consider when deciding if this is right for them?
About David Burton
Before joining EnvoyGolf, David was the General Manager at New South Wales Golf Club from 1996 to 2020.
He is the Past President and Life member of Golf Management Australia, past Director on the Board of the Australian Golf Industry Council, past Director on the Board of the Golf Management Australia (NSW Division) as well as a past Director of another company outside of golf.
Through 24 years as a club manager, David has seen firsthand the difficulties that clubs face in finding resources in all areas of their operation. This has been exacerbated by the increase in club activity and course rounds resulting from the Covid 19 pandemic. David also understands the need to make resourcing a seamless and cost-effective process for management.
With a wealth of experience, David will be of great assistance to clubs using the EnvoyGolf resourcing services.
About Scott Kolb
Starting as a PGA of Canada member in 1992, Scott has been involved with all facets of the Canadian Golf Industry. He has worked with most of the golf associations including as a Board member of the Canadian Society of Club Managers, PGA of Canada, PGA of BC, NGCOA provincial committee and the Camosun College advisory committee of the Professional Golf Management Program.
Scott has been awarded provincially and nationally. He has won the Merchandiser of the Year for Golf Shop of the Year from PGA of Canada, Club of the Year from the Canadian Society of Club Managers, Inaugural winner of the Executive Professional of the year for PGA of BC and the Fore Seasons winner of the NGCOA/PGA of BC award.
To learn more about this unique and innovative program, visit https://www.envoygolf.com or https://www.freshgolf.c
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Creating a loyalty program for your club is a major endeavour, but at the same time it can be a game-changing opportunity if created with care and precision. Just ask our guest on this episode of The GIG Podcast, Luke Nieuwland, Co-Owner of Whisky Run Golf Club in Port Colborne, Ontario!
Luke is also a Co-founder at Birrdi Inc., a Golf Tee Sheet software that fully integrates with Square. One of Luke’s goals is to ensure golf courses are empowered with all the latest technology that’s available to help them grow their business, which is exactly what Luke has been able to do in a big way at Whisky Run thanks to the successful implementation of killer loyalty program that’s helped the business do a complete 180!
Highlights from this episode of the GIG Podcast that you won’t want to miss:
- Learn about the new loyalty program at Whisky Run, it’s features and benefits, and how they benefit their customers.
- Find out how Whisky Run “pays” for all the loyalty that they provide and ultimately find out if their bottom line has improved. Were they able to increase profits…or are they just giving out loyalty rewards on revenue that they already had?
- Hear specifically how the profitability of their business has improved since they implemented their new loyalty program.
- Understand what the consumer behaviours / activities are that they are trying to drive with their loyalty program.
- Find out about the mistakes they were making before and what the errors are that Luke sees other clubs making now when trying to create a loyalty program for their club.
- Luke tells us about the technology component they use to support and deliver their club’s loyalty program.
- If you are a club manager that wants to start a loyalty program at your club, find out what you should do first.
To learn more or to connect with Luke directly, please connect with him on LinkedIn.
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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The Golf Kitchen concept was initially born at a meeting at Sebonack Golf Club in Southampton in 2010. With some solid ideas, Diana DeLucia, created her first book and proof of concept titled Golf Club World, Behind the Gates which published in 2013. The recipes and culinary stories proved to be very popular and thus the Golf Kitchen book concept was realized. DeLucia traveled the USA and the world to uncover some of the finest Private Golf and Country Club and Resort teams. The first Golf Kitchen book was launched at Winged Foot Golf Club in Mamaroneck, New York and hosted by Executive Chef Rhy Waddington and a star-studded line up of Private Golf and Country Club Chefs from the USA and abroad cooking a food and wine tasting menu for the members and guests that will always be a night to remember. A similar event quickly followed at Cassique at Kiawah Island Club, South Carolina which was hosted by Executive Chef Doug Blair and once again included a collaboration of an elite group of chefs from Private Golf and Country Clubs from the USA and abroad. It was at Cassique that the magazine concept was born, and Golf Kitchen Magazine is now in its second year.
Golf Kitchen Punta Mita, a four-day golf and culinary extravaganza was hosted in Punta Mita, Mexico - which boasts both Four Seasons and St. Regis resorts on the property and two renowned Jack Nicklaus Signature-designed golf courses, Pacifico and Bahia – on April of 2018 and 2019 with the help and support of Punta Mita, Golf Kitchen participating chefs and clubs, friends of Golf Kitchen chefs, residents and guests.
Golf Kitchen Magazine is now a luxury, biannual collectable magazine and 2022 will be it's fifth year in production.Highlights from this episode of The GIG Podcast that you don’t want to miss include:
Diana tells us about her journey from food photographer to CEO of Golf Kitchen.Find out what attracted Diana to feature golf clubs as opposed to yacht clubs or city clubs.In all her travels putting together your Golf Kitchen publications, find about Diana’s favourite place or experience.Learn about some of the common traits Diana finds in the Chef’s that she has interviewed.In Diana’s opinion, what makes for a world class Chef.Hear about what Diana thinks are the challenges are facing this unique industry.Find out what a small club with a few staff can learn from a world class club and chefLearn about how a Club can qualify for the Golf Kitchen Culinary Excellence Awards.About Diana DeLucia
Diana DeLucia is an internationally acclaimed Australian photographer and journalist who now resides in Stamford, Connecticut, U.S.A.
Diana’s passion for highlighting talented Chefs in the Golf world has inspired a culinary movement across the world at golf clubs and resorts. As she challenges these golf destinations, she knows that awareness of enhancing the golf culinary lifestyle can bring more enjoyment to the game – and help sustain the growth of golf and travel worldwide.
Diana has since created Golf Kitchen Magazine, a luxury biannual print publication and a second book in the Golf Kitchen series is in production titled Golf Kitchen America.
Diana has held two successful events in conjunction with Punta Mita, Mexico and established the Golf Kitchen Culinary Excellence Awards in 2018 atTo learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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On this episode of The GIG Podcast, we were joined by Rob Selley, Executive Manager, New South Wales Golf Club, located in Sydney, Australia. Ranked #33 on Golf Digest’s list of the ‘World’s 100 Greatest Golf Courses’ and known as one of the World’s great golf experiences, New South Wales Golf Club overlooks Botany Bay where Captain James Cook first sailed into Australia on the SS Endeavour in 1770. Designed by Dr. Alister MacKenzie, the course is a wonderful combination of undulating fairways, beautiful scenic vistas, and a spectacular clubhouse which is a magnificent combination of traditional architecture and five-star comfort.
In this episode, we discussed the following questions with Rob:
How do you help a new employee understand the culture of your club?When faced with two equally qualified candidates, how do you determine whom to hire?How do you encourage creative thinking amongst the leadership and front-line teams at NSWGC?In your opinion, what is the biggest challenge facing leaders in the club industry today?What is one leadership characteristic that you believe every club manager should possess and what advice would you give someone going into a leadership position at a club for the first time?What are you doing to ensure you continue to grow and develop as a leader?What advice would you give to a GM who does not have alignment and unity with their board about how to achieve that type of connection?Rob Selley has a Bachelor of Commerce degree, PGA qualification, and 20+ years of General Manager/CEO experience at some of the world’s premier private members golf clubs, golf resorts, and golf estates. Over an extended period, he has established a proven track record of achieving significantly improved outcomes for the clubs he has managed, particularly where there has been an ambition to position or reposition a club and bring about positive progress.
Be sure to spend this hour with us, and then return to your golf business with new tools and tangible plans for improving operations. You’re also going to learn from Rob about how to level up your approach to leading your team and learn some new techniques and tactics when it comes to the development of the team at your club.
There’s no better way to learn from one of our industry’s best, and this must-listen episode will surely help position you and your team for greater success going forward!
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Winged Foot has a storied history of hosting national championship golf on their two A.W. Tillinghast-designed courses. Winged Foot has hosted six U.S. Opens including the 2020 United States Open Championship which saw Bryson DeChambeau win his first major title, the 1940 U.S. Amateur, the 1949 Walker Cup, and a PGA Championship on their West Course. Their East Course has been the site of two U.S. Women's Opens and the inaugural U.S. Senior Open. The 2004 U.S. Amateur was played over both courses.
In 1991, Colin Burns joined the storied Winged Foot Golf Club as General Manager and today he is the longest serving GM in the history of the club. Colin’s longevity in this role speaks volumes to his commitment to a club that he reveres, as well as his keen management style and unparalleled ability to guide and nurture a staff of over 150 employees.
On this episode of the GIG Podcast, Colin joined us to share his thoughts, expertise, and unique perspective on leadership, team building, and a variety of trends that are shaping the golf industry as we continue to progress through the 2022 golf season in North America.
What does good governance at a club look like to you? In your opinion, what is the biggest challenge facing leaders in the club industry today?How do you achieve a work/life balance?What can a “normal” golf course who is hosting their year-end club championships learn from your experiences hosting majors?What are your favourite places/restaurants/clubs and as such, how do you create a great member experience? What do you look for in a mentor? How do you be a great mentor?
Specifically, we discussed the following questions with Colin:Be sure to tune in and then return to your golf business with new tools and tangible plans for improving the operations at your club. You’re also going to learn from Colin about how to level up your approach to leading your team and you’ll learn some new techniques and tactics when it comes to the development of the team at your club.
There’s no better way to learn from one of our industry’s best, and this must-listen episode of the GIG Podcast will surely help position you and your team for greater success going forward!
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Welcome to another episode of the 19th Hole Series of The GIG Podcast with F&B industry Guru Matt Rolfe!
As founder of Results Hospitality and Westshore Hospitality Group, Matt Rolfe is a coach, speaker, and entrepreneur who mentors the top ten percent of the hospitality industry toward unlocking their true potential.
The 19th Hole Series of The GIG Podcast focuses on everything that happens at your club after your members & guests putt out on the 18th green! Inside this series of episodes, on each show we host a peer-based conversation between Matt and an actual F&B operator from the club industry. Each time you tune in, we’ll dive deep into the episode guest’s F&B operations at their club and discuss the various challenges & opportunities that they are currently facing. These episodes are designed to promote the sharing of various industry best practices while also uncovering real solutions to real challenges facing actual industry operators which will help you accelerate your clubs F&B success going forward.
On this episode of The GIG Podcast, we are joined by Luke Nieuwland, the proud owner/operator of Whisky Run Golf Club in Port Colborne, Ontario. Luke’s family has been dedicated to their facility for over 30 years which is why it’s such a big part of his life. As the Owner/Operator of Whisky Run, his duties include managing all aspects of the day-to-day business, but his focus has really shifted towards the F&B side of the operation more recently which is why his participation on this episode of The GIG Podcast is so timely.
Highlights from this episode of The GIG Podcast that you don’t want to miss include:
Why it’s important to know how your operation is going to “win” this season? And how to figure that out.Hear about how 17% of hospitality jobs in North America are vacant and the catastrophic effects that is having on our industry when 2 out of 10 jobs on your roster are not filled.How to use the concept of the net promotor score to measure the happiness of your F&B staff team.Why vision, data, and measurement can be powerful tools when building and designing your menu which will benefit your guests and your businesses bottom line.Learn how to design and implement a 3-step service strategy process that’s easy to get buy in from your team on, and that’s easy for them to execute consistently.Learn about the importance of having your team members deliver a prompt and enthusiastic welcome when guests enter your restaurant…and what the not so obvious benefit of that will be.Find out why it’s so important for your servers to be story tellers that make passionate recommendations on your products with every guest and learn what the benefits are to the server and to your bottom line.Hear about why you should want your team members to “end” the experience with your guests at your club by giving them a reason to return.Understand the power of having an effective loyalty program and how implementing one can improve your business in a huge way.About Matt Rolfe
Matt Rolfe is a coach, speaker, and entrepreneur who mentors the top ten percent of the hospitality industry toward unlocking their true potential.
As founder of Results Hospitality and Westshore Hospitality Group, he has worked with hundreds of leadership teams throughout North America.
Beginning his career with companies like Bacardi and Labatt/Anheuser Busch, Matt has become
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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How to win at executive job interviews is something that George Pinches knows more than a thing or two about.
Having worked as a private club GM/COO, and now as an executive search specialist, club governance consultant, and management coach as a Director with GGA Partners, George has watched many industry professionals work hard to unlock the door to an opportunity only to make fundamental mistakes, before, during and after their interview.
The truth is, having the necessary skills and experience for the position in question doesn’t guarantee an offer or progression to the next stage – you have to have a strategy for success, and you need to take proactive control of the interview process from start to finish.
Questions posed to George on this episode of The GIG Podcast that you don’t want to miss include:
There seems to an increase in GM Executive Searches the past two years. What is driving this? Has Covid impacted that?Has the average tenure of a GM changed?Regrettably, many GM’s are terminated or do not get their contract renewed. Do you have any insight on how to keep a GM position?What are the most important skills that Boards today are looking for?Are there things that club industry people can do to prepare for getting a GM position?Which is most beneficial to your career: 1) The pedigree or ranking of your previous clubs, or 2) The positions and level of responsibility in your work history regardless of the club’s rank?What should your resume include to get an interview?What can ‘win’ or ‘lose’ you the job in the interview process?Is there life after club management? Are a Club GM’s skills transferable?How GGA continues to be the leader in so many areas of club consulting, including job placement.About George Pinches
Prior to his work with GGA Partners, George was an extremely successful private club GM/COO who managed five clubs in three Canadian provinces – including Hamilton Golf & CC, Point Grey Golf & CC, Royal Mayfair Golf Club and The Royal Glenora Club. He was also involved with both the Canadian Society of Club Managers (CSCM) and the Club Managers Association of America (CMAA). George served as President of two branches, has been National President and a session leader and guest speaker at branch, national and international industry events. He also received the Score Golf ‘Manager of the Year Award’ in 2007.
George previously taught in the Golf Management Program at Grant McEwen University in Edmonton, and he currently instructs Golf Club Governance in the Business of Golf and Resort Management Program for McMaster University and for the PGA of Canada Training Academy. He has also taught sections of the Business Management Institute (BMI) courses, a certification requirement for CMAA.
To learn more or to connect with George directly, please visit https://ggapartners.com.
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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Welcome to another episode of the 19th Hole Series of The GIG Podcast with F&B industry Guru Matt Rolfe!
As founder of Results Hospitality and Westshore Hospitality Group, Matt Rolfe is a coach, speaker, and entrepreneur who mentors the top ten percent of the hospitality industry toward unlocking their true potential.
The 19th Hole Series of The GIG Podcast focuses on everything that happens at your club after your members & guests putt out on the 18th green! Inside this series of episodes, on each show we host a peer-based conversation between Matt and an actual F&B operator from the club industry. Each time you tune in, we’ll dive deep into the episode guest’s F&B operations at their club and discuss the various challenges & opportunities that they are currently facing. These episodes are designed to promote the sharing of various industry best practices while also uncovering real solutions to real challenges facing actual industry operators which will help you accelerate your clubs F&B success going forward.
On this episode of The GIG Podcast, we are joined by Karen Morgan, Director of Food & Beverage at Morgan Creek Golf Course, located just outside of Vancouver, BC. Karen is one of our industry’s most talented leaders confirmed by a highly successful 10+ year career at Vancouver’s premier high-end daily fee facility. In addition to great golf, Morgan Creek has a very strong focus on providing exceptional culinary experiences to their guests both in their restaurant and by way of hosting a large number of events like weddings and golf tournaments.
Listen as Matt and Karen discuss the process of transitioning from operating in F&B during the pandemic, to now moving forward with the new normal for F&B operations at clubs.
Highlights from this episode of The GIG Podcast that you don’t want to miss include:
Listen as Matt and Karen discuss the challenges with finding the right people and hiring in 2022, and the steps you can take to address this so that you have success this year when it comes to recruitment & retention.Learn about the importance of creating employee avatar’s and how they can help you solve your recruitment & retention issues.Listen to Karen discuss the use of inter-departmental cross training that Morgan Creek will be focused on in 2022 to address some of the vacancies that they have in certain departments.Understand how to get creative in how you hire & what you look for in people so that they can do more at your club than just fulfill one role.Learn about the importance of making sure each of your employees know exactly what is expected of them so that they can help lead the F&B business at your club into its new chapter.Find out why being “curious” around the ‘new’ wants & needs of your guests and then providing them with options as you deliver the guest experience at your club will serve you well in these times.Get insight into the benefits of vulnerability-based leadership and how it can help you build stronger bonds in the workplace and improve the relationships between manager and employees.Learn about the ‘Avatar Worksheet’ to help you can get clear on your 3 employee avatars to put focus on what you want & need and then share that information in the interview process which will help you with your recruiting efforts.To learn more or to connect with Matt directly so that he can help you and your leadership team grow and scale your club
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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As the article written by Rick Young of ScoreGolf states, three hours after ParaGolf Canada went live the visionary behind the ground-breaking adaptive online golf initiative, Todd Keirstead, received the following message:
“My spouse, an extremely avid golfer, recently became paralyzed from the waist down and feels they will never be able to golf again. I am hoping by connecting with you the passion will be discovered and the opportunity to play again might again be achieved.”
They reached out to the right person. No one in this country is more capable of improving this individual’s quality of life in the wake of tragic circumstance better than Keirstead.
The globally recognized golf trick shot artist supplanted his career by becoming an advocate for the adaptive golf space and a leading voice for inclusion and diversity. The PGA of Canada member is currently working with individuals with physical disabilities and sensory disabilities, including vision impairment, plus those with spinal cord injuries, wounded veterans and first responders.
On this episode of The GIG Podcast, we sit down with Todd Keirstead to learn all about this ground-breaking initiative that is creating a pathway for Canadians of all abilities to advance in golf. Highlights from this episode of The GIG Podcast that you don’t want to miss include:
As a speaker and motivator, learn about the key messages Todd is communicating to his audience.Hear about what motivates Todd as an able-bodied person to have a passion for others who are challenged with physical sports like golf.Learn about who ParaGolf Canada aims to help?Discover what some of the biggest misconceptions about golf and inclusivity are.Find out what Todd thinks will be the biggest challenges he’ll face with this endeavour.Hear about what Todd wants the golf industry to know about the opportunities that exist to be more inclusive.Find out how an owner/operator/club manager make their facility more inclusive.Listen to Todd share some real-life examples of how golf can have a tremendous impact on the lives of people who are not able-bodied.Learn how you and your club can support and get in touch with ParaGolf Canada.About Todd Keirstead
As a long-standing PGA Member, Todd wants to help any and all individuals with disabilities to become actively engaged in the social structure of their community, and to derive the health benefits that enhance the quality of life. “My vision is to ignite the passion in individuals and to transcend personal boundaries both on and off the fairway”, says Keirstead. “Until now, there has not been a dedicated organization with a sole focus to promote full inclusion towards the sport of golf in Canada.”
Todd has also become one of the world leaders in the inclusion and diversity. He has inspired thousands with his vision that anyone can play golf, no matter what their circumstance. He has spoken to 32 National PGAs on the importance of the involvement of individuals of all abilities to the game of golf.
Todd Keirstead also is one of the world best golf entertainers in the game. Todd has been voted Trick Shot of the Year on the Golf Channel and has been on CTV Sports Plays of the Year. With the amazing shots that Todd is able to execute he has been also featured on ESPN, Sports Illustrated, ESPN, TSN and TMZ.
To learn more about how you an
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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