Эпизоды
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Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities.
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0:00 Intro
0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing
4:51 Challenging Google’s search monopoly
6:15 Perplexity vs. ChatGPT
7:23 What you should be aware of as an advertiser
11:21 User profile-based targeted ads
15:08 The possible shift into content and the legal concerns about AI
18:01 Impact of AI on big vs. niche websites
19:10 Monetization and shared revenue models in AI platforms
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John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
Related videos:
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• ⏳ The Importance of Analyzing Your Go...
💰 Why Meta Ads Is Critical for Increasing Google Ads Success:
• 💰 Why Meta Ads Is Critical for Increa...
0:00 Intro
0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns
3:39 Case study
6:09 Promising initial results
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Пропущенные эпизоды?
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Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.
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💰 Black Friday Google Ads Preparation:
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🛒 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center:
• 🛒 Black Friday Tips & How to Set up P...
0:00 Intro
0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales
1:59 Running email generation campaigns
5:09 Lead generation campaign format example
6:09 Ad budget structure
10:04 Creative tips for Black Friday and Cyber Monday
13:10 Strategies for evergreen ads
17:03 Additional sales tactics for Black Friday and Cyber Monday
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Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
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💰 Meta Ads New Strategy: L0 Approach:
• 💰 Meta Ads New Strategy: L0 Approach
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
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👉 Get our latest content every Monday,...
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Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.
Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...
0:00 Intro
0:16 Free Media Efficiency Ratio (MER) Tracker Sheet
6:10 Calculating profitability using COGS
13:38 Using Datadrew
17:51 RFM segments on Datadrew
22:00 Using the MER tracker for client presentations
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John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads.
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
Related videos:
💰 Meta Ads New Strategy: L0 Approach:
• 💰 Meta Ads New Strategy: L0 Approach
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
0:00 Intro
0:28 ABO Approach for Successful Meta Ads Campaigns
5:07 Analyzing Meta Ads strategy metrics
8:29 Growth in Amazon and Shopify sales and subscribers
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👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and...
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Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance.
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✅ To-Dos on Your First Call With a New Client:
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🤝 What We've Learned About Effective Client Management:
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🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:
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0:00 Intro
0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators
5:10 Data presentation
10:36 Google Ads and Meta Ads work together
👉 Get free guides, templates, SOPs, checklists,...
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Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more.
Related videos:
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🔥 Measure Your Campaign Success Beyond ROAS:
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• 💰 Why Meta Ads Is Critical for Increa...
0:00 Intro
0:18 The Key Performance Indicators You Should Share to Clients
5:43 Turning off Meta Ads
10:54 nCAC basis
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Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%.
Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.
Related videos:
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🎯 Guide to Meta Ads Targeting | Part 1:
• 🎯 Guide to Meta Ads Targeting | Part 1
0:00 Intro
0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend
7:40 Audience targeting strategy
9:04 Bottom of the funnel campaign
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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here:
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Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers.
Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the L1, L2, & L3 approach.
Related videos:
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:
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💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:
• 💸 Meta Ads Case Study: Doubling ROAS ...
0:00 Intro
0:33 How to Run Advantage+ Shopping Campaigns for Success
4:26 The truth about Advantage+ Shopping Campaigns
6:29 L1, L2, L3 approach
8:29 Increase in first time customers
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Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dropped from $25,000 to zero in July. Google's performance also significantly declined.
Once Meta Ads was recovered, the business rebounded and earned $33,000 in just the first 10 days. This indicates that Meta Ads is crucial for driving overall traffic and revenue. Nick also touches on how the advertising platforms are not always providing accurate attribution data and what you can do and what metrics to focus on instead to mitigate this issue. Watch this video to learn more.
0:00 Intro
0:16 Why Meta Ads Is Critical for Increasing Google Ads Success
6:47 Surge in new customers
10:00 Stop relying on in-app metrics and ROAS
Related videos:
💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:
• 💸 Meta Ads Case Study: Doubling ROAS ...
💸 How to Run Advantage+ Shopping Campaigns for Success:
• 💸 How to Run Advantage+ Shopping Camp...
🔥 Measure Your Campaign Success Beyond ROAS:
• 🔥 Measure Your Campaign Success Beyon...
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
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Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.
Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions.
Related videos:
💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:
• 💸 Meta Ads Case Study: Doubling ROAS ...
💸 How to Run Advantage+ Shopping Campaigns for Success:
• 💸 How to Run Advantage+ Shopping Camp...
🔥 Measure Your Campaign Success Beyond ROAS:
• 🔥 Measure Your Campaign Success Beyon...
💰 Why Meta Ads Is Critical for Increasing Google Ads Success:
• 💰 Why Meta Ads Is Critical for Increa...
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
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Learn how to optimize your advertising efforts and enhance customer acquisition with this Meta Ads campaign strategy, the L0 Approach, with our Co-Founder and Chief Strategist, John Moran. Watch this video as John shares what the strategy is about, how he tracks the campaign performance, his cloning and scaling strategy, and his recent success with it.
Related videos:
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
0:00 Meta Ads New Strategy: L0 Approach
7:21 Effects on metrics
15:18 Cloning successful ads
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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH...
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Learn how to analyze your purchasing funnel so you can identify and resolve issues in your Meta Ads account. Our Meta Ads Account Manager, Nick Ewing, ends the series by analyzing the funnel, checking your creative efforts, assessing different audience strategies, and more.
If you haven’t seen part 1 of How to Audit a Meta Ads Account In Ten Minutes, you can watch it here:
• ✅ How to Audit a Meta Ads Account In ...
Related videos:
🎯 Guide to Meta Ads Targeting | Part 1:
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🚀 Meta Ads Campaign Structure | Part 1:
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🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:
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0:00 Intro
0:16 How to Audit a Meta Ads Account In Ten Minutes | Part 2
6:37 Additional considerations
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Want to identify issues in your Meta Ads campaigns but don't know where to start? This guide is for you! Learn how to identify and resolve issues in your Meta Ads account as our Meta Ads Account Manager, Nick Ewing, walks you through how to audit your account in ten minutes or less.
Watch this video now to learn where to analyze your account and how you can make data-driven adjustments to improve ad performance.
Related videos:
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• 🔥 Meta Ads Top-Level Traffic Strategy...
🚀 Meta Ads Campaign Structure | Part 1:
• 🚀 Meta Ads Campaign Structure | Part 1
🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:
• 🚀 Meta Ads Campaign Structure Part 2:...
🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:
• 🚀 Meta Ads Campaign Structure Part 3:...
🎯 Guide to Meta Ads Targeting | Part 1:
• 🎯 Guide to Meta Ads Targeting | Part 1
0:00 Intro
0:15 How to Audit a Meta Ads Account In Ten Minutes | Part 1
5:39 Review the campaign objectives
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Learn the best remarketing practices to boost the performance of your Meta Ads. Watch this video now.
In the third and last part of our Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, shares his strategies for effective remarketing, the exclusions you should note, how to scale your campaigns by testing which audiences to target, and more.
If you haven't watched the first two parts yet, you can watch it here:
🎯 Guide to Meta Ads Targeting | Part 1 :
• 🎯 Guide to Meta Ads Targeting | Part 1
🎯 Guide to Meta Ads Targeting | Part 2 :
• 🎯 Guide to Meta Ads Targeting | Part 2
0:00 Intro
0:21 Guide to Meta Ads Targeting Part 3: Remarketing
4:37 Recent audiences
7:19 Exclusions
9:14 Advantage+ Shopping Campaign limitations
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Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now.
In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency.
If you haven't watched Part 1 yet, you can watch it here:
• 🎯 Guide to Meta Ads Targeting | Part 1
Related videos:
🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:
• 🔥 Meta Ads Top-Level Traffic Strategy...
🚀 Meta Ads Campaign Structure | Part 1:
• 🚀 Meta Ads Campaign Structure | Part 1
🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:
• 🚀 Meta Ads Campaign Structure Part 2:...
🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:
• 🚀 Meta Ads Campaign Structure Part 3:...
0:00 Intro
0:12 Guide to Meta Ads Targeting Part 2
4:47 Behaviors and Demographics
8:59 Broad
10:19 Advantage+ Shopping Campaign
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Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our
Meta Account Managers. Watch this video now.
In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency.
Related videos:
🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:
• 🔥 Meta Ads Top-Level Traffic Strategy...
🚀 Meta Ads Campaign Structure | Part 1:
• 🚀 Meta Ads Campaign Structure | Part 1
🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:
• 🚀 Meta Ads Campaign Structure Part 2:...
🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:
• 🚀 Meta Ads Campaign Structure Part 3:...
0:00 Intro
0:26 Guide to Meta Ads Targeting Part 1
7:12 Audience targeting for new businesses
21:35 Product/Collection specific
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John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance.
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
Related videos:
💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns:
• 💣 Using Only Target ROAS Bidding for ...
💰 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC:
• Video
Guide to Google Ads Bidding Strategies:
• Guide to Google Ads Bidding Strategies
💣 How Google Reacts to Your Success:
• 💣 How Google Reacts to Your Success
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John shares an example of how he runs the optimal Meta Ads setup that utilizes the L1, L2, and L3 approach. Watch this video to learn if this is something you can replicate to help boost your digital marketing efforts.
If you haven’t seen part 1 yet where John shares an overview of how the approach generates, and engages cold traffic then remarkets, you can watch this video:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
0:00 Intro
0:11 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2
3:30 Analysis of Campaign
6:20 Creative Strategy and Content
8:54 Case study and insights
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