Эпизоды
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On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade.
In this episode, you'll learn:
How social has changed from 2014 to 2024How brands should think about narrative and series contentThe only 2 social media best practices that actually existAnd much more.
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On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI.McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times.
You'll learn:
The challenges and fun of marketing a marketplaceHow McKenna uses AI in her workflowCutting edge marketing and tech going forwardAnd much more.
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Пропущенные эпизоды?
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Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy.He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus)
You'll learn:
How Maximus is thinking about Meta AdsHow to use competitive insights in adsHot takes on AI in marketingAnd much more
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On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles.
You'll learn:
The pros and cons of being a marketing generalistWhy some companies get stuck on strategyHow to start collecting customer evidenceAnd more
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In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time.
In this episode you'll learn:
What brand actually meansThe in-depth process of building a brand from scratchWhat a good differentiator looks likeAnd much more.
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Grace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing.
Here’s what you’ll learn:
Maximizing ROI through digital auditsEssential areas to focus on in a digital marketing auditFixing common pitfalls and missed opportunitiesAnd much more.
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On today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns.
Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce.
In this episode, you’ll learn:
The current state of influencer marketing for brandsHow to make live stream shopping workWhat balance you should strike between big influencers and micro influencersAnd much more
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On today’s episode, Rebecca Bender joins the podcast. She is a long-time marketing pro who has led content marketing and freelanced with MarketerHire!
In this episode, we talked about:
The core reason Rebecca went freelanceHow to use AI to measure content impactThe future of AI in marketingAnd more.
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On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging.
In this episode, we talked about:
The power of storytelling for "boring" brandsThe elements that make up a great company storyHow Jason applies storytelling principles as a freelancerAnd more.
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Katie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi.
In this episode, we talked about:
The evolution of marketing the past 15 yearHow content marketing should feed into product marketing alwaysHow to have a successful marketing careerAnd more.
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On today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.
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On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide.
We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.
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On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between.
And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it and when to hire freelance versus in house, plus a lot more.
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Jeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics.
Here’s what you’ll learn:
- Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue.
- The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months.
- How Jeremy thinks about testing new creative and where he gets ideas
And much more!
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On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK.
In this episode, you'll learn:
What people-first GTM isHow most companies are thinking about GTM the wrong wayHow to implement a people-first GTM motion in your companyAnd much more!
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Danil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content.
You’ll learn:
- How to build and vet a network of 30,000 creators and influencers
- What the future looks like with FTC regulations on AI and UGC content
- How Danil thinks about AI (the good and the bad)
And much more!
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Brayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying.
Here's what you'll learn:
• Emerging paid channels to watch• Strategies for mastering paid media
• The future of AI and automation in media buying
And much more!
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Janky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder.Here’s what you’ll learn:
Interactive vs static: The effectiveness of interactive product adsThe fresh and promising ad formats she’s excited aboutThe future of ad creative and what to expect in 3-5 years And much more -
Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats.
Here’s what you’ll learn:
Unlocking the power of journalism in marketingStrategies for exponential organic traffic growthCreating high-performing content at scale -
Lucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs.
Here's what you'll learn:
How to think about client experience as an agencyHow CPG brands can launch new products the right wayMetrics your eCommerce brand absolutely needs to trackAnd more!
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